Benefits of studying Journalism and Mass Communication

With the changing times, the world is witnessing a massive transformation in communication technology and media. The rapid development in the media and communication sector has led to growth in television, movies, music, print media, advertisements and digital. With a revolution in communication technology across the globe, this sector has exciting opportunities for students of journalism and mass communication. So, if you are fascinated by the glam world of media and want to nurture your creative instincts, you fulfil the mass communication eligibility criteria perfectly.

Journalism and mass communication has emerged as popular career option among students. A course from a reputed university will enhance chances of making a mark in the dynamic field of journalism and working in other allied fields like marketing, communication, education and entertainment.

Ready to know what you can accomplish? Here are some key points to help you decide what’s best for you.

Understanding the term Journalism and Mass Communication

Journalism and Mass Communication is about presenting creative and essential information to a larger audience responsibly with the help of various means of communication. Journalism is the activity of collecting, preparing, and distributing news or information through electronic media, print media, or social media platforms. 

The digital age has caused a paradigm shift, changing the means of communication. However, the traditional media still holds importance. As information is becoming more accessible to the world these days, the world of mass communication has opened up additional benefits. 

The field of mass media and communication has evolved tremendously, impacting every aspect of human life. 

Reasons for the ever-growing demand for Journalism and Mass Communication courses  

• Strong platform to express and expand the network

For anyone who loves writing, doing art, experimentation, research or expressing views on any social & national concern, this field holds great promise. Moreover, you can build a strong network with other like-minded people, earning name, fame, and wealth. Pursuing a career in this field also gives ample opportunities to travel, explore and research, broadening one’s horizon.

• Multiple career choices

Aspirants can choose from a range of career options like editors, reporters, publishers, videographers, photographers, PR executives, script and copywriters, filmmakers, event managers, anchors, marketing professionals, film critics, and fashion communicators... the list is endless. 

• Illustrious professional and social life

Mass communication is perfectly suitable for a creative and ambitious person who wants a compassionate life. By choosing this particular sector as a career, students can earn professional success, wealth and fame. Moreover, you also get a platform to serve society and the nation. Thus, this career provides personal and professional creativity and satisfaction. 

Opportunities as a media professional 

• Enjoy the glam television industry:

This era has a rising demand for creative producers and directors in the entertainment sector. So, this is the correct profile for people with interest in entertaining people through films, documentaries, and advertisements. The media helps explore multiple professional profiles, including television and film directors and producers. Professionals with this degree can also work as scriptwriters, video editors, graphic & 3D designers, and animation creators.

• Do justice to the ‘Nose for News’ as a reporter or journalist:

Some people are curious about anything and everything. Be it a neighbourhood argument, a crowd protest, or rowdies on the road. Their nose for news helps them become celebrated journalists or news reporters. Aspirants applying for this course master the skills that help them deliver the right news story to the public.

• Comfortable with strangers? Be a radio presenter:

For those who love talking and entertaining strangers on a bus, metro or anywhere else, a radio jockey is a great profession. Though being a radio presenter may be an age-old media profession, the charm of radio broadcasting has not faded. The primary role of a radio presenter or jock is to deliver news related to current affairs such as entertainment, music, politics, etc. With a journalism and mass communication degree, students acquire special skills and learn diverse aspects of communication and storytelling creatively.

• Develop a strong business pitch as a PR professional:

Opting for a Journalism and Mass Communication degree can help achieve excellent communication, interpersonal, negotiation and management skills which are best suited for the role of a PR professional. They are responsible for building and sustaining the company’s image by focusing on suitable PR activities and planned media activities. Many leading organisations worldwide are looking for talented individuals who can present their brand by building strong networks and connections in the market. Thus, with the growing awareness of the brand image, the demand for PR professionals is also growing.

• Be a content creator/writer and let the world notice the power of your words:

A content creator/writer is responsible for developing suitable content strategies for a media organisation, business, or agency. They should have a knack for writing blog posts, static web copy, podcasts, and video content. Creating unique content that can entertain and educate is in great demand.

• Push your digital abilities as a digital marketing & SEO expert:

The field of mass communication opens options for a person in many areas, right from journalism to digital marketing, public relations, public health education, writing, etc. With the best training, practices and concept studies, one can easily flourish in digital marketing. In this technology-driven world, students get diverse options to practice in areas such as SEO, SEM, Email Marketing, Social Media Marketing, Inbound Marketing, and Web Analytics. 

Courses offered at School of Journalism and Mass Communication at Shoolini University

The digital and social media world is transforming rapidly, and anyone can be filming exciting incidents, broadcasting news from international locations, or handling social media accounts of top organisations and celebrities. There are endless surprises and possibilities in mass communication and Journalism.

Many universities offer Journalism and Mass Communication courses. Among these, Shoolini University, located in the foothills of the Himalayas, is the best choice. Students can choose from a range of detailed and interesting programs.

1.   BA in Journalism and Mass Communication– This 3-year undergraduate program helps candidates pursue a career in print & electronic media houses, advertisement agencies, All India Radio, journals, periodicals, magazines, news magazines, central information services, and others. Students can broaden their practical knowledge of the media industry under the guidance of renowned faculty.

2.   MA in Journalism– This 2-year course focuses on building candidates’ unbiased reporting and journalistic skills. Choose this to open varied options in the media industry, including all leading magazines, radio channels, journals or news channels.

3.   PG Diploma in Journalism– This comprehensive year-long program will upgrade students' skills in communication, journalism and associated fields. This program at Shoolini University also gives a chance to working professionals to enhance their knowledge and earn a formal degree. 

4.   PhD Journalism– Students pursuing a doctorate in Journalism (3 years) will gain a strong foundation in journalism and explore theories and methods that shape journalism research. 

5.   PhD Mass Communication– Scholars can pursue this program at Shoolini University under the guidance of veteran journalists. Emphasis is laid on researching the chosen topic and preparing candidates with professional skills. Upon completing this degree, candidates can get employment in the education, media, and writing industry. They can also explore options to go for post-doctoral fellowships in foreign universities.

Why Shoolini University is the best among all Journalism and Mass Communication Universities?

The School of Journalism and Mass Communication at Shoolini University focuses on an integrated curriculum, project-based education, entrepreneurial ventures, and a networking support development centre. Not only from northern India, students and professionals all across the country and abroad also come to Shoolini University every year to pursue J&MC courses. 

Students get professional guidance, training and placement facilities at Shoolini. In addition, the Department of Journalism and Mass Communication provides a platform for candidates to display their immense talent.  

The field of media and communications has made the world an exciting place. Also, a big thanks to digital media for changing the global dynamics of mass communication. As the media industry is experiencing global acceptance, it is the right time to enrol in the right university and launch a career.  

Note: The views expressed in this article are that of Shoolini University and do not reflect/represent those of Shiksha