From Storytelling to Building a Brand with School of Design DPU Visual Communication

In the fast-paced digital age where every second counts, building a compelling story around a brand is the most effective way to promote it. A visual connection stands between creativity and design, creating a meaningful connection between a brand’s message and its target audience.

BDes and other studies in Communication Design by DRS at Dr. DY Patil School of Design, teaches aspiring entrepreneurs to harness this potential, giving them the skills to transform industries from advertising to UI/UX design.

The Power of Visual Communication by Dr DY Patil School of Design

As per the sciences, the human brain processes visual information 60,000 times faster than text. These fast insights transform abstract design into tools for storytelling, branding, and advertising. Add in the fact that 80% of what people see is retained, compared to only 20% read, and the case for visual communication is irrefutable.

Visual storytelling of Dr DY Patil School of Design, when combined with graphic design and advertising principles, is one way to create memorable stories. Whether a symbol of confidence or an advertisement that tells a compelling story, images harness the unique ability to transcend language barriers and communicate universally.

Dr DY Patil School of Design: Branding in the Digital Age

A modern brand is not just logos and slogans; it’s about creating experiences. A key trend for 2024 is video content—91% of consumers now expect companies to use video more often. Why? Because videos don’t just tell stories; they are shown. From immersive ads to short Instagram reels, video has become the cornerstone of consumer engagement.

Research shows that users who receive ads are 59% more likely to remember a brand. This shows how branding is not a one-way communication; it’s an interactive experience that invites audience participation.

It is essential for employees who want to create networks in order to accomplish these things successfully. Dr DY Patil School of Design Pune offers courses dedicated to visual communication which is growing in popularity as a center of creative learning.

Storytelling and Advertising: The Perfect Duo by Dr DY Patil School of Design

Nothing touches an audience more than a well-told story. Dr DY Patil School of Design strives to teach the specific skills to the students as a part of the curriculum. On platforms such as Instagram, 35% of users prefer posts that combine images, text, and video as short captions. Storytelling humanizes brands, making them relatable and trustworthy.

Merchants are using this trend with remarkable success—

• 87% of them credit video marketing for increasing web traffic.
• 80% report a direct increase in sales.

Behind the success of these campaigns lies not only the ability to create stunning visuals, but the skill to weave them into compelling stories.

Dr DY Patil School of Design Scriptwriting and Storyboarding: The Magic Behind the Scenes

Storytelling at Dr DY Patil School of Design, isn’t just about creating; it is also about planning. Screenwriting and storyboarding turn simple concepts into actionable products. The effectiveness of this practice lies in its ability to blend emotion and purpose.

It is a proven fact that consumers clearly prefer story-like advertising. Such ads create a bond, turning a behavioral relationship into an emotional one. For students with a background in the communications industry, mastering screenwriting and storyboarding is a gateway to creating impactful content.

Meeting the Demand for Practical Skills by Dr DY Patil School of Design

The demand for skills in visual communication is growing rapidly. UI/UX designers, branding specialists, and advertising specialists are among the most in-demand roles in the creative industry.

Graduate BDes in Communication Systems often find themselves in high-paying, creatively satisfying roles. The combination of technical expertise and artistic vision allows for excellence in various steps from design to brand design. Pune and other cities. These opportunities are further enhanced by the availability of leading educational institutions like Dr DY Patil School of Design and thriving industry.

Future in Visual Communication at Dr DY Patil School of Design

If you’re looking for work that combines creativity and impact, visual communication is your answer. Through courses like BDes Dr AS in Communication Design at Dr DY Patil School of Design, you can learn how to create stories, build brands and create meaningful communications that touch audiences around the world.

Whether you’re interested in graphic design, advertising, or UI/UX, the possibilities are endless. With the high demand for skilled workers, now is the perfect time to turn your passion into a profitable business. Let visual communication be your canvas, and let your creativity shape the future of branding and storytelling.

Note: The views expressed in this article are of Dr. D.Y. Patil School of Design and do not reflect/represent those of Shiksha.