Learn about the fundamentals of Interaction Design
Are you looking for a non-conventional career option in design where you can make a huge impact? A course in Interaction Design can be a great place to start. Interaction design, also known as IxD, is the practice of designing digital products and services that are engaging and with well-planned interactions. As interaction design focuses on the way users interact with products, the goal is to create products that enable them to reach their objectives as effectively as possible. It is, therefore, essential to understand how users and technology communicate.
Interaction design and user experience design are often used interchangeably. While they are not the same, interaction design is still an essential part of UX design. Interaction design focuses on the moment of use and ways to improve the interactive experience, whereas UX design is more concerned with the complete user journey, encompassing factors like branding, design, usability, and function. Interaction design is crucial in the domain of the user experience because if consumers are hampered by obsolete or inconvenient features, the design will fail, regardless of the brand behind it.
What does an Interaction Designer do?
An interaction designer is responsible for the functionality of the user interface. Essentially, they help create a user-friendly experience. Their duties and responsibilities differ from company to company, project to project, and team to team. Generally, interaction designers lead the overall product development process and create design strategies.
UPES Dehradun has collaborated with over 50 universities across the globe. In addition, it also has four active associations with international bodies. Some of the foreign universities which has collaborations with UPES are:
UPES Collaborating Universities | ||
|---|---|---|
Nottingham Trent University | The Ohio State University | University of Warsaw |
Berkeley University of California | Bond University | The University of Queensland |
University of Aberdeen | UNSW Sydney | Gradstar Global Education |
In IxD, designers typically operate in five dimensions: words (1D), visual representations (2D), physical objects/space (3D), time (4D), and behaviour (5D). Text, such as button labels, falls under the category of words (1D), while images, typography, icons, and other graphical components are examples of visual representations (2D). The medium through which customers engage with the product or service is defined as physical objects/space (3D), and time (4D) is used to describe media that vary over time, such as animations, movies, and audio. Finally, the fifth dimension, behaviour (5D), is concerned with how the first four dimensions define the interactions of a product.
In general, interaction designers examine all five dimensions when considering how users interact with a product or service. They are used to help visualise the real-world expectations of a user in connection to a design that has not been released yet.
Why choose Interaction Design?
Interaction Design is, at its most basic level, the creation of user-product interactions. The emphasis on clear, forceful communication is one of the most important aspects of interface design. By carefully picking words and pictures, Interaction Design seeks to present vital information as clearly as possible.
It is also worth noting that the way something is created is intended to evoke and affect the user's response. Because everything – from font and colour to layout and graphics – may affect how a user feels, IxD designers take into consideration advanced user research to create the greatest possible experience for them.
BTech is one of the top courses of UPES Dehradun. As per NIRF 2022 rankings, the university was ranked at 61 position under 'Engineering' category. The rankings saw a jump from 91 position in 2021 and 167 position in 2020. Apart from the Engineering course, UPES Dehradun was also the part of NIRF Ranking under 'University' category. Recently, the university also found a place in 'Overall' category of NIRF 2022 rankings. Not only in terms of position, the university also provides excellent placement opportunities to BTech students. As per the latest report, over 250 recruiters participated and presented over 2,000 job offers to the class of 2023. Further, the highest and average package offered to School of Computer Science students during UPES placements 2023 stood at INR 36 LPA and INR 8.66 LPA, respectively.
UPES Dehradun offers BCA in three specialisations through UPES School of Computer Science. Candidates can choose the specialisation of their choice in the second-year of the course. Check below UPES Dehradun BCA specialisations:
| UPES Dehradun BCA Specialisations | ||
|---|---|---|
| Internet of Things | Artificial Intelligence | Cyber Security |
BTech is one of the popular courses of UPES - Experience Centre. As per NIRF 2022 rankings, the university was ranked at 61 position under 'Engineering' category. The rankings saw a jump from 91 position in 2021 and 167 position in 2020. Apart from the Engineering course, UPES - Experience Centre was also the part of NIRF Ranking under 'University' category. Recently, the university also found a place in 'Overall' category of NIRF 2022 rankings. Not only in terms of position, the university also provides excellent placement opportunities to BTech students. As per the latest report, over 250 recruiters participated and presented over 2,000 job offers to the class of 2023. Further, the highest and average package offered to School of Computer Science students during UPES placements 2023 stood at INR 36 LPA and INR 8.66 LPA, respectively.
By pursuing a career in Interaction Design, you will learn to develop technologies that bring people delight. The goal of an Interaction Designer is to create products that enable their users to achieve their goals in the best possible way. As an Interaction Designer, you will be responsible for the user-friendliness of a product. By choosing a course in Interaction Design, not only will you learn to develop design concepts and ways for prototyping them, but you will also learn numerous principles of visual design, perception, cognition, etc.
Interaction Design accentuates the value of a product and makes it more enjoyable to use. It is also a fascinating career choice.
Note: The views expressed in this article are that of University of Petroleum and Energy Studies (UPES) and do not reflect/represent those of Shiksha
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UPES admission 2026 is currently open for various courses. The application process at UPES Dehradun is conducted online or offline. Students can check the list of documents required for admission below:
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UPES offers an MBA programme at the PG level. It is offered in full-time mode for 2 years. The total tuition fee of MBA at University of Petroleum in Dehradun ranges between INR 16.7 Lacs and INR 19.5 lakh.
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No, JEE Main is not mandatory for UPES Dehradun BTech admission. While the university accepts the scores of the exam, it is not the only accepted exam. Students can also submit scores of UPESEAT/ SAT India/ CUET exams for BTech admission.
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University of Petroleum and Energy Studies is ranked 801-850 by the QS World University Rankings 2025 under the 'World University' category. It has also been ranked nine under the University Overall category by QS Asia University Rankings 2023. UPES Dehradun offers placement assistance to students. UPES University is recognised as a Scientific and Research Organisation by DISR, the Ministry of Science Technology, and the Government of India. UPES Dehradun is a member of the Association of Indian Universities, the International Association of Universities, the World Design Organisation, CII, and Ph.D. Chamber of Commerce and Industry.