Learn about the fundamentals of Interaction Design
Are you looking for a non-conventional career option in design where you can make a huge impact? A course in Interaction Design can be a great place to start. Interaction design, also known as IxD, is the practice of designing digital products and services that are engaging and with well-planned interactions. As interaction design focuses on the way users interact with products, the goal is to create products that enable them to reach their objectives as effectively as possible. It is, therefore, essential to understand how users and technology communicate.
Interaction design and user experience design are often used interchangeably. While they are not the same, interaction design is still an essential part of UX design. Interaction design focuses on the moment of use and ways to improve the interactive experience, whereas UX design is more concerned with the complete user journey, encompassing factors like branding, design, usability, and function. Interaction design is crucial in the domain of the user experience because if consumers are hampered by obsolete or inconvenient features, the design will fail, regardless of the brand behind it.
What does an Interaction Designer do?
An interaction designer is responsible for the functionality of the user interface. Essentially, they help create a user-friendly experience. Their duties and responsibilities differ from company to company, project to project, and team to team. Generally, interaction designers lead the overall product development process and create design strategies.
UPES Dehradun has collaborated with over 50 universities across the globe. In addition, it also has four active associations with international bodies. Some of the foreign universities which has collaborations with UPES are:
UPES Collaborating Universities | ||
|---|---|---|
Nottingham Trent University | The Ohio State University | University of Warsaw |
Berkeley University of California | Bond University | The University of Queensland |
University of Aberdeen | UNSW Sydney | Gradstar Global Education |
In IxD, designers typically operate in five dimensions: words (1D), visual representations (2D), physical objects/space (3D), time (4D), and behaviour (5D). Text, such as button labels, falls under the category of words (1D), while images, typography, icons, and other graphical components are examples of visual representations (2D). The medium through which customers engage with the product or service is defined as physical objects/space (3D), and time (4D) is used to describe media that vary over time, such as animations, movies, and audio. Finally, the fifth dimension, behaviour (5D), is concerned with how the first four dimensions define the interactions of a product.
In general, interaction designers examine all five dimensions when considering how users interact with a product or service. They are used to help visualise the real-world expectations of a user in connection to a design that has not been released yet.
Why choose Interaction Design?
Interaction Design is, at its most basic level, the creation of user-product interactions. The emphasis on clear, forceful communication is one of the most important aspects of interface design. By carefully picking words and pictures, Interaction Design seeks to present vital information as clearly as possible.
It is also worth noting that the way something is created is intended to evoke and affect the user's response. Because everything – from font and colour to layout and graphics – may affect how a user feels, IxD designers take into consideration advanced user research to create the greatest possible experience for them.
UPES Dehradun offers BCA in three specialisations through UPES School of Computer Science. Candidates can choose the specialisation of their choice in the second-year of the course. Check below UPES Dehradun BCA specialisations:
| UPES Dehradun BCA Specialisations | ||
|---|---|---|
| Internet of Things | Artificial Intelligence | Cyber Security |
BTech is one of the popular courses of UPES - Experience Centre. As per NIRF 2022 rankings, the university was ranked at 61 position under 'Engineering' category. The rankings saw a jump from 91 position in 2021 and 167 position in 2020. Apart from the Engineering course, UPES - Experience Centre was also the part of NIRF Ranking under 'University' category. Recently, the university also found a place in 'Overall' category of NIRF 2022 rankings. Not only in terms of position, the university also provides excellent placement opportunities to BTech students. As per the latest report, over 250 recruiters participated and presented over 2,000 job offers to the class of 2023. Further, the highest and average package offered to School of Computer Science students during UPES placements 2023 stood at INR 36 LPA and INR 8.66 LPA, respectively.
By pursuing a career in Interaction Design, you will learn to develop technologies that bring people delight. The goal of an Interaction Designer is to create products that enable their users to achieve their goals in the best possible way. As an Interaction Designer, you will be responsible for the user-friendliness of a product. By choosing a course in Interaction Design, not only will you learn to develop design concepts and ways for prototyping them, but you will also learn numerous principles of visual design, perception, cognition, etc.
Interaction Design accentuates the value of a product and makes it more enjoyable to use. It is also a fascinating career choice.
Note: The views expressed in this article are that of University of Petroleum and Energy Studies (UPES) and do not reflect/represent those of Shiksha
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Anything you would want to ask experts?Answered a week ago
If Digital Marketing is your sole purpose of pursuit, then I would definitely suggest looking into a short-term course (preferably 6–8 months) which focuses on Digital Marketing in every sense.
Depending on your level of knowledge on the subject, I would suggest learning from scratch is most ideal. H
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I don't have much knowledge on which is better for BBA Aviation Management between Aimfill Bangalore or UPES Dehradun, but I would love to share my personal experience that my cousin secured a 3.5 LPA job after completing the IIM SKILLS financial modeling course, it's a practical, live instructor-le
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Honestly, I don't know enough about the UPES or XLRI executive certificates in logistics and supply chain to compare them, but on the finance side, the IIM SKILLS Financial Modeling Master Course, it's fully online with a structured curriculum, expert mentorship, a 2? month guaranteed internship, pr
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The university provides scholarships to candidates who perform well in their academics, and the scholarship is presented to them according to their merit. UPES also offers a 30% fee concession to bona fide Uttarakhand students. The university also provides a 20% Merit Scholarship for girl students.
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There are 20 B.Tech courses including the global programmes. Candidates can chose between multiple specialisations under these 20 BTech engineering courses.
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Yes. Since the UPESEAT exam is conducted online, the authority activates the UPESEAT mock test/demo test link on the official website a few days before the test.
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UPES, University of Petroleum and Energy Studies, is a private university.
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20% of the BTech seats are available through JEE Mains and class 12th merit scores.
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An MBA graduate gets jobs which include team lead and managerial responsibility of the department. A manager’s job profile broadly includes planning, strategising, execution, leading the team, liaison with clients, coordinating with other departments, delegation of work and responsibilities, reporting to higher authorities regarding projects undertaken. Given below are some of the popular job options after MBA and their corresponding salaries:
MBA jobs
Average salary (INR)*
Finance Manager
9.6 LPA
Marketing Manager
10 LPA
Sales Manager
10 LPA
Human Resources Manager
4 LPA
Operations Manager
7 LPA
Product Manager
15 LPA
*The salary data has been obtained from Payscale.com
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