Why Walt Disney, USA hires from Chandigarh University every year?

The world's leading entertainment group has recruited 139 Chandigarh University students over a span of five years.

Placements and work experience are crucial for students in terms of their employability skills and academic performance. The campus or placement cell allows students with an opportunity to incorporate skills required in the trade or industry of their choice and as well as employability skills for real-life work. Placements do not only advance their knowledge of the industry but also guides them towards making better and informed decisions as they progress in professional life.

By the same token, campus placements benefit educational institutions as well. The primary benefit helps a college or university raise its institutional profile and gain the trust of the students. It improves the institution’s reputation which also leads to better contact with employers and the formation of a placement cell, which works round the year promoting an institution-wide emphasis on business engagement. Moreover, placements even help an employer with access to future-oriented, raw talent and resources.

With multiple parties involved, it can be drawn that a quality placement is the one that avails benefits to all three parties. There are multifarious factors that determine the quality of placements and the interest of an employer on recruiting from a specific academic institution. With increased emphasis on placements over the years, from fresh start-ups to blue-chip companies prefer to recruit newly qualified professionals. Among those blue-chip companies, Walt Disney has shown particular interest in Chandigarh University, Mohali (Punjab).

Over the recent five years, Walt Disney, which is also considered as World’s No. 1 Entertainment Company, has recruited 139 students from Chandigarh University. The company has so far offered the highest salary package of Rs 18 lakh and selected students from Hotel Management, Airlines & Tourism, BCom and BBA Department of CU, Mohali. Howbeit, it is CU’s University Institute of Tourism & Hotel Management which has got particular interest from Walt Disney, USA. The recent selection of CU’s 41 Hotel Management Students by Walt Disney, USA has taken the tally of the number of CU students hired by the organisation to 92.      

Over the recent five years, Walt Disney, which is also considered as World’s No. 1 Entertainment Company, has recruited 139 students from Chandigarh University. The company has so far offered the highest salary package of Rs 18 lakh and selected students from Hotel Management, Airlines & Tourism, BCom and BBA Department of CU, Mohali.

With Corporate’s growing interest in recruiting students or professionals via campus placements, here are some major reasons why one of the top blue-chip companies consistently hires students from the University Institute of Tourism & Hotel Management, Chandigarh University.   

• NAAC Accreditation: The NAAC Accreditation of an institution avails its students with a degree that has higher global acceptance. Moreover, it also ensures greater opportunities for better placements since the industry prefers to hire students from institutions. The NAAC, National Assessment Accreditation Council assesses and grades higher education institution and validates their performance. Thereby, it can be drawn that Chandigarh University’s NAAC A+ Grade does play a crucial role in the placements of its students.
• Placement Cell: The Placement Cell of a higher educational institution emphasises locating job opportunities for Graduates by ensuring contact with reputed firms and industrial establishments. The Placement Cell operates round the year and helps the graduates connect with companies. Chandigarh University’s Placement Cell has earned varsity the accolade of ‘University with Best Placements’, awarded by the WCRC Leaders in 2016. Apart from it, other major international organisations such as Walt Disney, Microsoft, Amazon, Google, JW Marriott, Jet Airlines, etc. have been regular recruiters at the campus which further boosts the placement cell’s reputation and contacts with the employers.
• Institutional Profile & Rankings: Among many factors determining the interest of an employer towards recruiting students from a particular university or college is the institution’s Profile and Rankings. Chandigarh University’s Institute of Tourism & Hotel Management has been ranked #2 among the Hotel Management colleges by India Today for offering Best Value for Money and #25 among top H.M. colleges in the country. In addition, among many other accolades, CU’s UITHM has been ranked #7 among Private Colleges in the country for Hotel Management. Thus, it is evident for a highly rated and recognized academic institution to have welcomed major employers on a regular basis.

Chandigarh University’s Institute of Tourism & Hotel Management has been ranked #2 among the Hotel Management colleges by India Today for offering Best Value for Money and #25 among top H.M. colleges in the country.

• QS I-Gauge:  ​A unique rating system, QS I-GAUGE brings together the global expertise, experience and reputation of UK based QS (Quacquarelli Symonds) and apprehends the essence of the country’s dynamic higher education system and adheres to international standards & best practices. Furthermore, it also incorporates deep local knowledge of luminaries from higher education in India. QS-IGAUGE evaluates a higher academic institution on seven parameters, which deal with Faculty Quality, Facilities, Employability, Teaching and Learning, Student Diversity, Social Responsibility and Innovation. In the year 2020, Chandigarh University has been awarded with ‘Diamond’ Rating in all the seven categories by the QS I·GAUGE. This further boasts of the University’s performance and invites major companies like Walt Disney to campus for recruitments.
• Persistent Performance: The performance of an academic institution, its placement cell or the students lay an incredible influence on bringing companies like Walt Disney into the fold. Over the span of five years, a total of 106 International & National chains of Airlines, Hotels, Tour & Travel Management companies including 24 Five-Star International & National Hotel Chains have recruited Chandigarh University’s HM students from campus. The placement data from the recent year represents a 30 per cent surge in placements with 343 offers received by the students in the session 2019-20. The persistency in the performance of the varsity has been able to garner the interest of many large organisations.

Over the span of five years, a total of 106 International & National chains of Airlines, Hotels, Tour & Travel Management companies including 24 Five-Star International & National Hotel Chains have recruited Chandigarh University’s HM students from campus. The placement data from the recent year represents a 30 per cent surge in placements with 343 offers received by the students in the session 2019-20.

Apart from the factors discussed above, the consistency of hosting blue-chip companies on campus for placement relies on some other instrumental factors as well. An institution needs to keep identifying the demands and requirements of the industry and impart a curriculum matching the present and future needs. Also, other programmes such as semester exchange, foreign internships help an institution prepare more qualified and suitable professionals for the modern era. Chandigarh University, in that regard, has been doing fairly well with state-of-the-art infrastructure facilities in place and international tie-ups promoting global opportunities and exposure. 

Note: The views expressed in this article are that of the institute and do not reflect/represent those of Shiksha