SRM School of Management
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BBA (Hons) in Digital Marketing 

  • A++ NAAC accredited
  • Private Institute
  • Estd. 1994

BBA (Hons) in Digital Marketing
 at 
SRM School of Management 
Overview

Total Tuition Fees

4.50 Lakh
Get Fees details

Duration

Course Level

UG Degree

Mode of Course

Full Time

Average package

6.60 Lakh

Official Website

Go to Website External Link Icon

Seat breakup

60

Type of University

Private
BBA (Hons) in Digital Marketing
Table of content
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  • Overview
  • Fees
  • Highlights
  • Curriculum
  • Student Reviews
  • + 3 more items

BBA (Hons) in Digital Marketing
 at 
SRM School of Management 
Fees

Fee componentsAmount (4 years)
4.50 Lakh
4.50 Lakh
Info IconThese are based on information available on various sources. Latest values may differ.

Video stories

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  • Placements

BBA (Hons) in Digital Marketing
 at 
SRM School of Management 
Highlights

  • Students can choose to add a 4th year to their education to obtain a BBA (Hons.) degree in accordance with NEP regulations.

BBA (Hons) in Digital Marketing
 at 
SRM School of Management 
Curriculum

BBA (Hons) in Digital Marketing
 at 
SRM School of Management 
Students Ratings & Reviews

5/5
Verified Icon2 Verified ReviewsInfo Icon
Placement Review IconPlacements5
Infrastructure Review IconInfrastructure5
Faculty Review IconFaculty & Course5
Crowd Review IconCampus Life5
Money Review IconValue for Money5
S
Shivali MD Verified Icon
BBA (Hons) in Digital Marketing - Batch of 2024
Offered by SRM School of Management, SRMIST - SRM Institute of Science and Technology, Chennai
5
5Placements5Infrastructure5Faculty5Crowd & Campus Life5Value for Money
It is the best college for BBA digital marketing in India.
Placements: Around 80% of students are placed in our course. The highest salary package offered is 6 LPA. Goldman Sachs, Delloite, and E&Y are the top recruiting companies. About 90% of students got internships at various companies. Manager is the top role in BBA. There are various roles offered based on the personal interests of students.
Infrastructure: Our classrooms are well-ventilated and very comfortable. The library has various books to choose from. Study materials available in the library aid in understanding the concepts easily. The quality of food in the SRM hostel is good. In case of any medical emergency or medical assistance, they give good care and help students.
Faculty: Teachers are well qualified and knowledgeable about the subjects they teach. The quality of teaching is outstanding as we have the right amount of exposure. This course is not only academically oriented but also makes students industry-ready. Semester exams are easy if students are attentive in class. The pass percentage is 40%.
Other: The best thing about our course is that we get exposure in the right way. There are various events organised in and around the campus. The management allows us to come up with and get the right exposure with the events in SRM.
Reviewed on 22 Sep 2022Read More
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A
Aradhya Chauhan Verified Icon
BBA (Hons) in Digital Marketing - Batch of 2024
Offered by SRM School of Management, SRMIST - SRM Institute of Science and Technology, Chennai
5
5Placements5Infrastructure5Faculty5Crowd & Campus Life5Value for Money
Review of SRM School of Management,SRMIST.
Placements: The highest salary package offered is 6 LPA, and the average is 4 LPA. More than 80% of students were placed in BBA. Top recruiters are Goldman Sachs, Deloitte, Eny, etc. Top roles offered to students are managers, human resource managers, marketers, digital marketers, etc.
Infrastructure: All the expected facilities, such as Wi-Fi, labs, classrooms, water dispensers, a huge library, etc., are provided. The quality of the facilities is unmatched, especially the size and number of books available in the library. Our faculty and management take care of any issues that may arise, even infrastructure-related, in a timely manner.
Faculty: Professors are knowledgeable, great at teaching, and more than qualified for the job. The course is relevant to the current job market since it is updated on a yearly basis. This ensures students are up-to-date on the current hiring trends and are well-equipped for the job.
Other: Campus life is amazing, with non-stop events, club activities, extracurricular activities like sports, etc.
Reviewed on 22 Sep 2022Read More
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A
AnonymousVerified Icon
BBA (Hons) in Digital Marketing - Batch of 2026
Offered by SRM School of Management, SRMIST - SRM Institute of Science and Technology, Chennai
4
3Placements5Infrastructure4Faculty4Crowd & Campus Life4Value for Money
Overall, my experience with this college is good.
Placements: This college has a great cell working hard day and night for students. The placements are way too good if you compare them to other colleges with the same fee structure. Average packages are 6 lacs. A variety of companies visit our college for placement purposes, such as Amazon, Tata, Accenture, etc.
Infrastructure: When it comes to infrastructure and facilities, this college has a decent building and basic necessities. The college has rich infrastructure and ambiance, spread over acres of land. Facilities like a lab, library, auditorium, and lecture halls are also there.
Faculty: The college teachers are good; they are qualified and experienced. Teaching quality is excellent, as they teach more practical than theoretical. Effective sessions are organised for the students. Pass percent is 70%. The course curriculum is updated and relevant.
Reviewed on 2 Dec 2023Read More
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BBA (Hons) in Digital Marketing
 at 
SRM School of Management 
 
Frequently Asked Questions

Q:   What are the subjects offered in the first semester of BBA in Digital Marketing course at SRM School of Management?
ShikshaGPT says
A: 

The first semester subjects of any course, including BBA in Digital Marketing, are to create a foundational base for the curriculum and create an understanding for the upcoming semesters. The names of the subjects included in the first semester of the BBA in Digital Marketing course at SRM School of Management are as follows: 

  • Principles of Management
  • Fundamentals of Financial Accounting 
  • Basics of Production and Operation Management 
  • Tamil-I/ Hindi - 1/ French
  • Managerial Economics
  • English 
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Q:   Can I get into SRM School of Management BBA with 70% in class 12th?
ShikshaGPT says
A: 

Yes, you can get into SRM School of Management BBA with 70% in class 12th. A minimum of a 50 per cent mark in class 12th from a recognised educational board is required for a three-year professional undergraduate study in business management. However, it may vary from 50% to 60% depending upon the cutoff and number of students applied.

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Q:   What is the duration of BBA courses offered at SRM School of Management?
ShikshaGPT says
A: 

SRM School of Management offers a BBA course for the duration of three years, divided into six semesters. Additionally, the school also offers a BBA (Hons) course for the duration of four years, divided into eight semesters. Both of the courses are offered in full-time mode. The eligibility requirement to get admission into the BBA course is that candidates must complete their Class 12 with a minimum aggregate of 50%. Admission process is merit-based. 

 
 
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Q:   Which BBA specialisation at SRM School of Management has the highest number of seats?
ShikshaGPT says
A: 

SRM School of Management offers honors and Bachelor courses in the BBA course, from which the school does not offer the highest number of seats in any specialisation. However, it offers the highest number of seats in the general BBA course. Check out the below table to get an exact number of seats offered in the general BBA course: 

CoursesSeats
Bachelor of Business Administration (BBA)300
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Q:   What is the eligibility criteria to get the SRM SOM BBA scholarships in subsequent years?
ShikshaGPT says
A: 

All Scholarships offered for the BBA at SRM SOM will be processed after enrollment in the first year, upon successful verification of all required documents. Any fees paid will be reimbursed or adjusted against the fees for subsequent years, as applicable.

Conditions for renewal:

  • Renewal upon application within the stipulated date every year.
  • No arrears/backlogs at the time of application
  • No breaks in studies/ detention/ disciplinary action/ malpractice.
  • Must possess the required CGPA as stipulated below:
    • Merit Scholarship – 8 CGPA
    • Gender/Regional diversity scholarship – 7 CGPA
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Download exam sample paper

ISC
Tamilnadu 12th
CBSE 12th

BBA (Hons) in Digital Marketing
 at 
SRM School of Management 
Placements

ParticularsStatistics (2025)
Average SalaryINR 6.60 Lakh
Highest SalaryINR 65.00 Lakh
Lock IconTop Recruiters for SRM School of Management
Accenture
Accolite
Aditya Birla Group
Amazon
Bajaj Finserv
Dell
Ford Motors
Maruti Suzuki
Microsoft
NOKIA
PayPal
Philips India
pwc
Redbus.in
Reliance
View placement details

BBA (Hons) in Digital Marketing
 at 
SRM School of Management 
Entry Requirements

General
Requirements for 12th gradeUp Arrow Icon
  • 50%

BBA (Hons) in Digital Marketing
 at 
SRM School of Management 
Admission Process

    Important Dates

    ALL
    ISC
    TAMILNADU 12TH
    CBSE 12TH
    Nov 3 - 26, 2025
    CBSE 12th-Release of CBSE Class 12 exam Date Sheet 2026Tentative
    Jan 1 - Feb 14, 2026
    Conduct of CBSE 12th Practical exams 2026Tentative
    Feb 17 - Mar 5, 2026
    Conduct of CBSE 12th Exams 2026Tentative

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    BBA (Hons) in Digital Marketing
     at 
    SRM School of Management 
     
    Students also asked

    Q:   What is the placement scenario at SRM School of Management?
    ShikshaGPT says
    A: 

    The placements at SRM School of Management  are good. The following table presents the placement statistics for SRM School of Management:

    Particulars

    Placement Statistics (2025)

    No. of Offers

    8847

    High Paying Offers

    3838

    the highest Package

    INR 65 LPA

    Average Package

    INR 6.63 LPA

    No. of Job Roles

    1,170+

    AskShikshaGPT on App
    Q:   What is the placement package offered at SRM School of Management?
    ShikshaGPT says
    A: 

    The highest package and the median package recorded at SRM School of Management  placements 2025 is given in the table below:

    Particulars

    Placement Statistics (2025)

    the highest Package (On Campus)

    INR 65 LPA

    Average Package

    INR 6.63 LPA

    AskShikshaGPT on App
    Q:   Where can I find the TANCET dates?
    ShikshaGPT says
    A: 

    The dates for TANCET Examination 2024 will be live on the website prior to one or two months before the examination. The expected date of the examination for 2024 is during the month of March .

    To know more about the TANCET Examination, candidates can refer to the official website of TANCET.

    AskShikshaGPT on App
    Q:   Why choose SRM School of Management?
    ShikshaGPT says
    A: 

    SRM School of Management has emerged as one of the top-leading B-Schools in India. The institute's popularity is due to its constituency within SRM University and reflects in various rankings worldwide. The institute has been awarded NAAC Grade-A+ certification, and is ranked #8 Top MBA Institution in Southern India by Outlook-ICARE 2022.

    Students can choose from popular courses like BBA, MBA, and PhD in various specializations. There is never any lack of exposure and growing potential at SRM School of Management due to the top-class infrastructure and initiatives like CENTREX, Entrepreneurship Without Borders, etc.

    AskShikshaGPT on App
    Q:   How is life at SRM School of Management?
    ShikshaGPT says
    A: 

    SRM School of Management, located in Chennai, has an excellent state-of-the-art infrastructure including AC classrooms, library, hostels, canteens, etc. It offers BBA and MBA programs focused on building practical business skills through case studies and presentations. Highly qualified faculty provides student-centric learning. Placements are robust with over 90% placed with top recruiters like Amazon. Guest lectures, leadership seminars and competitions provide great exposure. Vibrant campus life with 30+ student clubs and fests. Hostel life has decent facilities but can feel restrictive with protocols. Overall, it provides outstanding academics, exposure and placements - an ideal B-school for serious MBA aspirants.

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    BBA (Hons) in Digital Marketing
     at 
    SRM School of Management 

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    BBA (Hons) in Digital Marketing
     at 
    SRM School of Management 
    Contact Information

    Address

    SRM Nagar, Kattankulathur - Chengalpattu District, Tamil Nadu.
    Chennai ( Tamil Nadu)

    Phone
    4427417777

    (For general query)

    4427417000

    (For admission query)

    Go to College Website ->