The two-year full-time MBA in Marketing Communications programme by K J Somaiya Institute of Management is designed to bridge the gap between academic learning and the fast-paced demands of the marketing and communication industry.
K J Somaiya Institute of Management (KJSIM) has launched a new MBA in Marketing Communications in collaboration with Jio Creative Labs (JCL), a top creative content and brand marketing agency. This two-year full-time programme is designed to bridge the gap between academic learning and the fast-paced demands of the marketing and communication industry.
This MBA is jointly developed and delivered by KJSIM’s faculty and industry experts at JCL. Students enrolled under this programme will follow a blended learning model—spending three days a week at KJSIM’s Vidyavihar campus and two days at JCL’s headquarters in Mumbai. This format gives students real-time exposure to brand building and marketing execution.
MBA in Marketing Communications Programme Highlights
- Jointly offered by KJSIM and Jio Creative Labs
- Industry immersion with live brand briefs and projects
- Guaranteed internships and mentorship at JCL
- Masterclasses by senior creative and marketing professionals
- Focus on hands-on learning and innovation
MBA in Marketing Communications Details and Admissions
- Programme Name: MBA – Marketing Communications
- Duration: 2 years (full-time)
- Intake: Limited to 30 students
- Start Date: September 2025
- Admissions: Now open
Dr. Raman Ramachandran, Dean & Director of KJSIM, said, “Our MBA Marketing Communications, in collaboration with JCL, is an industry-integrated programme. Students will build a strong theoretical foundation while engaging in real-world marketing challenges every week. They will explore domains like client servicing, content strategy, digital marketing, and celebrity management, guided by both academic and industry experts.”
Aditya Bhat, Head of Jio Creative Labs, added, “We believe true learning happens in real-world environments. This MBA is built to feel more like a corporate experience than a traditional classroom. It’s immersive, practical, and forward-thinking—the kind of education that produces future-ready leaders.”
Programme Details and Admissions
Programme Name: MBA – Marketing Communications
Duration: 2 years (full-time)
Intake: Limited to 30 students
Start Date: September 2025
Admissions: Now open
KJ Somaiya Institute of Management (KJSIM) is famous for its MBA programme, which is offered by the institute with two different specialisations. MBA in Health Care Management and MBA in Sports Management are sectoral specialisations which have unique career paths. Students from specific graduation backgrounds can consider these programmes niche and as super specialisation in their area of interest. However, the eligibility criteria for both these courses is the same as the General MBA programme offered by of KJ Somaiya Institute of Management which is – Passed a three-year UG degree with 50% aggregate (those who are in the final year of their UG degree can apply provided they eventually meet the minimum aggregate requirement).
There are 13 NEP recommended courses included in the MCA course curriculum. During the course, candidates have to complete/study these programmes as well. Some of the recommended courses mentioned in KJ Somaiya Institute of Management MCA curriculum are:
- Swachh Bharat Activity
- Street plays for social awareness
- First aid training for a week
- Making short film/photography
- Ettiquette and conversational skills, etc.
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KJ Somaiya Institute of Management offers MBA, Executive MBA and MCA courses to students at the PG level. Besides, the institute also offers PhD programme via Somaiya Vidyavihar University. Admission to KJSIM courses is based on entrance exam scores. Candidates need to pass a minimium of graduation to apply for PG courses.