This five-month online program, hosted on the UpTop Careers learning platform, is designed to bolster participants' expertise in product management, particularly within the digital product space.
The Indian Institute of Management Visakhapatnam (IIMV) officially inaugurated its Executive Certificate Program in Advanced Product and Brand Management. This five-month online program, hosted on the UpTop Careers learning platform, is designed to bolster participants' expertise in product management, particularly within the digital product space.
Diverse Cohort and Curriculum
The inaugural cohort consists of 45 professionals from various industries, with an average of 8.5 years of experience. The program aims to refine their skills and knowledge to drive the success of products and services in today’s competitive market.
Throughout the program, participants will engage in a range of interactive learning activities, including case studies, group discussions, workshops, and experiential exercises. They will benefit from the expertise of seasoned faculty members and have opportunities to network with peers from diverse backgrounds.
Inauguration Ceremony and Keynote Address
The inauguration was highlighted by a keynote address from Bansh Raj Yadav, Business Head of Demand at Vegrow. Yadav shared valuable insights into product management, drawing from his extensive experience in the field. His address focused on the development of successful products and provided participants with a deeper understanding of the complexities involved in product and brand management.
Participants had the opportunity to interact with Yadav, engaging in discussions that addressed their queries and concerns about the subject matter.
Program Overview and Acknowledgements
Program directors, Professor Preeti Virdi and Professor Pankaj Vishwakarma, welcomed the new cohort and provided an overview of the course modules and structure. They expressed their gratitude to Professor M Chandrasekhar, Director of IIM Visakhapatnam, for his unwavering support of the program, and to Professor Anuradha MV, Chair of Executive Education Programs, for facilitating the course.
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