BBA in Digital Marketing (Honours / Honours with Research) 

at Amity University Kolkata, Kadampukur

Class 12 with a minimum of 50% aggregate in any stream from a recognised school board is the basic eligibility for a full-time BBA programme offered at Amity University Kolkata. 

The University has a long list of MNCs, Fortune 500, and Fortune 100 companies, and start-ups from different industries for laying their trust & thrust on student quality and choosing Amity University Kolkata as one of their favorite hiring destinations year after year. Many candidates generally go for higher education and pursue an MBA degree after the completion of a BBA. However, there are several job opportunities available for them after the three-year course.

Amity University, Kolkata offers a BBA programme over a course of three years. The admission to the course is based on merit/CUET-UG scores. The total fees for the course is INR 6 Lakhs. A considerable number of BBA graduates were able to get placed, with the highest package offered being INR 3.3 Lacs and the lowest being INR 2.8 lakhs. Indigo was the most popular recruiting firm for the BBA program. Remarkably, most of the students completed internships in the insurance industry, with significant placements in prestigious organisations like Kotak Mahindra Old Life Insurance and IDBI Federal Life.

The total tuition fee for BBA at Amity University Kolkata is INR 6 lakh. The institute accepts three exam scores for admission to the BBA program:

• CUET
• WBCHSE
• CBSE 12th

The minimum eligibility criteria for getting admission in BBA at Amity University Kolkata is that the student must have a minimum of 50% in Class 12, and the selection is merit-based. The university extends this three-year UG programme at the Amity Business School (ranked 2nd for BBA at the All India level). Students seeking admission to this programme can apply online. Admission 2023 is open for BBA. Students can apply online on the Amity Kolkata official website.

Yes, Amity University Kolkata offers direct admission to its various courses. Direct admission implies that the candidates will not be required to attend entrance tests or Personal Interviews for admission. Scores obtained in the last qualifying exam will be considered for the selection process. Courses like BCA/BCA (Hons), BBA< BBA LLB (Hons) and MA are merit-based. Direct admission eligibility is a score of a minimum of 80% in Class 12. The minimum eligibility to apply for the UG courses is Class 12 if a minimum of 50% and for PG courses is Graduation.

Amity University Kolkata provides good placements to its graduating students. The students are given excellent placement support every year placing them in top companies. Check out the table below to know the key highlights of the Amity University Kolkata placements for BTech CSE:

Note- The institution has not released the placement report for 2024, once released it will be updated here.

Yes, Amity University Kolkata uses personal entrance exams to select students for different courses. It also admits students who have taken national exams such as JEE Main, CAT, CUET and so on. You need to take an entrance exam only if your course requires it. Some parts of the selection include taking tests and having interviews.

Amity University, Kolkata has had decent placement opportunities over the years. The students are given excellent placement support every year by placing them in leading MNCs. Check out the table below to know the key highlights of the Amity University, Kolkata placements for BTech CSE:

Note- The institution has not released the placement report for 2024, once released it will be updated here.

Some of the top recruiters for Amity University Kolkata placements are listed below: