The Neotia University
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BBA (Hons.) in Digital Marketing 

  • Private University
  • Estd. 2015

BBA (Hons.) in Digital Marketing
 at 
The Neotia University 
Overview

Total Tuition Fees

3.26 Lakh
Get Fees details

Duration

Course Level

UG Degree

Mode of Course

Full Time

Average package

4.22 Lakh

Official Website

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Seat breakup

30

Type of University

Private
BBA (Hons.) in Digital Marketing
Table of content
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  • Overview
  • Fees
  • Curriculum
  • Student Reviews
  • Placements
  • + 2 more items

BBA (Hons.) in Digital Marketing
 at 
The Neotia University 
Fees

Fee componentsAmount (3 years)
3.26 Lakh
3.26 Lakh
Info IconThese are based on information available on various sources. Latest values may differ.
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Video stories

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  • Placements

BBA (Hons.) in Digital Marketing
 at 
The Neotia University 
Curriculum

BBA (Hons.) in Digital Marketing
 at 
The Neotia University 
Students Ratings & Reviews

4.6/5
Verified Icon34 Verified ReviewsInfo Icon
Placement Review IconPlacements4.6
Infrastructure Review IconInfrastructure4.5
Faculty Review IconFaculty & Course4.6
Crowd Review IconCampus Life4.8
Money Review IconValue for Money4.3
What students say about The Neotia University
Placements
Infrastructure
Faculty
Other
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Many good companies visit our college to recruit students and provide better salary packages.
Based on 15 Reviews
S
Sourodeep Dey Verified Icon
BBA (Hons.) in Digital Marketing - Batch of 2028
Offered by The Neotia University
4.2
4Placements4Infrastructure4Faculty5Crowd & Campus Life4Value for Money
Review of The Neotia University.
Placements: Our college provides an internship for every student from the first year. Companies like Infosys, TCS, Wipro, Hyundai, and Red Bull are some of the companies that come to our campus for placements. The average package offered is 3.5 LPA to 4 LPA depending on the company, and the highest offered is 7 LPA.
Infrastructure: Our university offers excellent information from Wi-Fi campus to swimming pool and a gym for students who are living in the hostel. The quality of the food in the hostel is acceptable. The kitchen is clean, and hygiene is maintained during cooking. Every lab is equipped with modern equipments.
Faculty: Teachers are kind, friendly, and extremely helpful. The course is relevant to industry standards. Both practical and theoretical classes are held, and every year industry visit occurs, which helps us become industry-ready. The semester exams are a bit difficult, one has to study hard to pass the exams.
Other: Events like freshers and fests occur every year.
Reviewed on 27 Aug 2025Read More
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M
Mrinal Verified Icon
BBA (Hons.) in Digital Marketing - Batch of 2025
Offered by The Neotia University
4.2
4Placements4Infrastructure4Faculty5Crowd & Campus Life4Value for Money
Life at the Neotia University.
Placements: The placement is quite good here, with a placement percentage of around 91+% in the BBA stream with multiple specialisation options like Digital Marketing, Finance, and Marketing Management. The highest package offered from our department is 7 LPA, with an average package of 3.1 LPA. The university ensures 100% internship support and also internships at multiple companies, with 2 compulsory internships. Top roles are offered as Digital Marketing Executive and Finance Executive.
Infrastructure: The department is fully Wi-Fi enabled with access to the Digital Library for all students. The hostel is also Wi-Fi enabled with 24/7 water supply and a hostel gym facility. The food served is decent, but the menu is changed quarterly, so that is the best part. The university also has the facility of a medical hospital and multiple sports grounds.
Faculty: Faculty members are experienced in industry and also highly qualified. Mostly Ph.D holding faculty members are here. The curriculum is designed in such a way that we learn to get industry ready. Here at TNU, per semester, 3 exams are organised, 2 minor tests and final end semester exams.
Reviewed on 22 Aug 2025Read More
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A
Antasha Afrin Verified Icon
BBA (Hons.) in Digital Marketing - Batch of 2028
Offered by The Neotia University
3
3Placements2Infrastructure4Faculty4Crowd & Campus Life2Value for Money
Faculty support is fair but the infrastructure fails expectations.
Placements: Approximately 95% of students received internships through the university. Internship recruiters included Google Digital Garage (virtual certification projects), HubSpot (internship programs), Social Beat (digital marketing agency), and Local startups (Kolkata-based marketing firms).
Infrastructure: Classrooms are spacious and well-ventilated with comfortable seating. It is equipped with projectors. It has dedicated computer labs with updated systems and licensed software relevant to digital marketing. There is a well-stocked central library with books, journals, and research papers on business, marketing, and management. Seminar halls are there for guest lectures, industry talks, and workshops. There are frequent sessions with industry professionals on entrepreneurship, branding, and digital innovation. We have common rooms and a discussion space for group projects. There is a cafeteria and recreational areas for student convenience. Transport, medical, and hostel facilities are available for students staying on campus.
Faculty: Department has experienced faculty members with both academic and industry expertise. Guest lectures and workshops are frequently conducted by industry professionals and entrepreneurs. Curriculum is designed to provide a blend of theoretical knowledge and practical exposure. They have principles of management, marketing management, financial accounting and business economics, digital marketing fundamentals, SEO and SEM (search engine optimization and marketing) social media and content marketing entrepreneurship development, etc. The course follows a semester system including, internal evaluation class tests, assignments, presentations, and group discussions. Practical components like project work, case studies, digital campaign creation, and internships. End-semester exams include written exams for theoretical subjects. Overall performance is measured through a CGPA/percentage system.
Other: University infrastructure has several shortcoming that affect student comfort and safety. Most buildings lack CCTV cameras, raising security concerns, while the washrooms are hygienic and poorly maintained. Water seepage and damp patches on the walls further reflect weak building maintenance. Additionally, the absence of air conditioning in classrooms makes it difficult for students to concentrate during hot and humid weather. These issues highlight the need for immediate improvements to provide a safe, healthier, and more conducive learning environment.
Reviewed on 26 Aug 2025Read More
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S
sayan patra Verified Icon
BBA (Hons.) in Digital Marketing - Batch of 2024
Offered by The Neotia University
4
4Placements4Infrastructure3Faculty5Crowd & Campus Life4Value for Money
The Neotia University review.
Placements: For our batch, placements have been surprisingly strong. Digital marketing is booming, and companies like Jaro Education, Infosys, Cognizant, Swissotel, and TCS actively recruited from our department. The average package hovered around ₹4.2 LPA, with some students landing offers above ₹6 LPA. What helped most was the internship exposure, I interned with a boutique agency in Kolkata, managing social media campaigns and an SEO audit, which gave me a real taste of the industry.
Infrastructure: The campus is modern and well-maintained. Our classrooms are equipped with smart boards and Wi-Fi, and the digital marketing lab has tools for analytics, content creation, and campaign simulations. The library is a quiet haven, stocked with marketing journals, branding case studies, and e-resources.
Faculty: Our faculty members are a mix of academic scholars and industry professionals. They taught us everything from consumer behavior and brand strategy to Google Ads and influencer marketing. What stood out was their willingness to go beyond the syllabus; some even helped us prepare for certifications like HubSpot and Meta Blueprint.
Other: The crowd here is vibrant. Students come from all over Bengal and beyond, bringing different languages, cultures, and perspectives. Most of us speak a mix of Bengali, Hindi, and English, and the vibe is friendly and collaborative.
Reviewed on 22 Aug 2025Read More
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S
soham mandal Verified Icon
BBA (Hons.) in Digital Marketing - Batch of 2024
Offered by The Neotia University
3.6
4Placements3Infrastructure4Faculty4Crowd & Campus Life3Value for Money
I got an opportunity in tnu.
Placements: As a third-year final student at The Neotia University, the placement experience has been a mixed bag of opportunities and challenges. The university has made commendable efforts to connect students with reputable companies, but the outcomes vary significantly depending on the course and individual initiative. From the eighth semester onward, students become eligible for campus placements. The placement cell organizes workshops on resume writing, interview preparation, and aptitude tests, which are helpful for those actively seeking jobs.
Infrastructure: As a final-year student at The Neotia University, reflecting on the campus and hostel infrastructure offers a nuanced understanding of how the physical environment shapes the academic and personal journey of its students. The university, nestled on the serene outskirts of Kolkata, presents a blend of modern amenities and natural tranquility that fosters both intellectual growth and personal well-being.
Faculty: Faculty at TNU is one of its strongest assets. Across departments, from engineering and biotechnology to hospitality and agriculture, professors are well-qualified, often holding advanced degrees and industry experience. Their teaching methods are generally student-centric, with a focus on conceptual clarity and practical application.
Other: It cultivates a dynamic and inclusive campus life that shapes students far beyond the classroom. As a final-year student, I? Ve come to appreciate how the crowd and culture here form the heartbeat of the university experience.
Reviewed on 22 Aug 2025Read More
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BBA (Hons.) in Digital Marketing
 at 
The Neotia University 
 
Frequently Asked Questions

Q:   What is the average package offered to BBA students at Neotia University?
A: 

The average package offered to BBA students during Neotia University placements in 2024 was INR 4.22 LPA. The same is stabulated below:

Particulars

Placement Statistics (2024)

BBA Average package

INR 4.22 LPA

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Q:   What is the BBA placement rate at Neotia University?
A: 

As per the latest report, Neotia University concluded the placement drive for the BBA batch passed out in 2024 with 100% placement rate. The placement rate recorded during Neotia University placements in 2024 is tabulated below:

Particulars

Placement Statistics (2024)

Placement rate

100%

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Q:   Is Neotia University good for BBA placements?
A: 

Yes, Neotia University recorded 100% placements for its BBA batch in the year 2024. The BBA batch 2024 of Neotia University includes 44 students, of which 18 registered for the placements and all of them were placed in reputed companies. Further,  20 students opted for higher studies and 6 chose their family business. The key highlights of Neotia University placements for the BBA Class of 2024 are tabulated below:

ParticularsStatistics (2024)
Total Students44
Students Registered18
Students Placed18
Students Opted Higher Studies20
Placement Percentage100%
Average SalaryINR 4.22 LPA
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Q:   What is the eligibility criteria for BBA at The Neotia University?
A: 

The Neotia University offers several BBA courses in full-time mode. Studentss seeking to get into this programme must fulfil the admission criteria before applying. TNU BBA admission is merit-based. The basic eligibility requires students to pass Class 12 or equivalent from any stream with a minimum aggregate of 55%. Eligible students may visit the official website of the university to apply for the programme.

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Q:   How many BBA students were placed during the recent Neotia University placements?
A: 

During Neotia University placements, 18 registered for the placements and all of them were placed in reputed companies. Further,  20 students opted for higher studies and 6 chose their family business. The total number of students placed during Neotia University placements 2024 are tabulated below:

ParticularsStatistics (2024)
Total Students44
Students Registered18
Students Placed18
Students Opted Higher Studies20
Placement Percentage100%
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Download exam sample paper

WBCHSE
ISC
CBSE 12th
Want to know more about The Neotia University Scholarship details?
Read about Scholarship

BBA (Hons.) in Digital Marketing
 at 
The Neotia University 
Placements

ParticularsStatistics (2024)
Average SalaryINR 4.22 Lakh
% Batch placed100
Lock IconTop Recruiters for The Neotia University
CGI Information Systems and Management Consultants
Cognizant
Goldman Sachs
IBM
Infosys
Jaro Education
oberoi
Poornam InfoVision
Swisshotel
Taj Group of Hotels
TCS
The lalit Hotels
The Park Hotel
Zensar Technologies
View placement details

BBA (Hons.) in Digital Marketing
 at 
The Neotia University 
Entry Requirements

General
Requirements for 12th gradeUp Arrow Icon
  • 55%
Other eligibility criteriaUp Arrow Icon

BBA (Hons.) in Digital Marketing
 at 
The Neotia University 
Admission Process

  • Register and Apply
  • Entrance Test
  • Final Selection

Important Dates

ALL
ISC
WBCHSE
CBSE 12TH
Oct 15 - Nov 20, 2025
Release of ISC time table 2026Tentative
Nov 3 - 26, 2025
CBSE 12th-Release of CBSE Class 12 exam Date Sheet 2026Tentative
Jan 1 - Feb 14, 2026
Conduct of CBSE 12th Practical exams 2026Tentative

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BBA (Hons.) in Digital Marketing
 at 
The Neotia University 
 
Students also asked

Q:   What is the procedure to take DMLT admission at The Neotia University?
A: 

Admission Process:

Eligibility: Candidates must have a minimum of 50% in Class 10+2 or an equivalent grade from a recognized board.
Entrance Exam: Candidates will give the university entrance exam or NEET score for admission.
Application: Candidates can apply for admission online or offline. For online submission, they can visit the official website of The Neotia University and fill out the application form with the required information. For offline submission, they can download the application form from the university's website and submit it in person.
Merit Screening: Admission to the DMLT course may be based on merit screening. The university will evaluate the applications and shortlist candidates based on their academic performance.
Counseling: Shortlisted candidates will be called for counseling, where they will be allotted seats based on their merit and availability of seats.
Document Verification: Selected candidates will be required to submit the necessary documents for verification, including academic certificates, identity proof, and other relevant documents.

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Q:   Is Neotia University good in terms of placements?
A: 

Neotia University offers a decent placement rate, with students from almost all the courses getting placement assistance. During Neotia University placements 2024, a total of 503 students registered for placement assistance of which 362 were placed in reputed companies. The Neotia University average package offered to the CSE Data Science students in 2024 stood at INR 4.2 LPA. The key highlights of Neotia University placements for the Class 2024 are tabulated below:

ParticularsStatistics (2024)
Total Students920
Students Registered503
Students Placed362
Students Opted Higher Studies342
Placement Rate79.97%
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Q:   Can I get direct admission to The Neotia University?
A: 

No, you will not get direct admission into The Neotia University. Most courses have merit-based admissions wherein eligibility will be determined by your last qualifying examination. Personal interviews are there for PG courses. While, PhD admission will be based on national/state-level entrance exams. If one has not appeared for any such exam then this university itself conducts the entrance test.

Q:   Is the Neotia University private or government?
A: 

The Neotia University (TNU) is a private university and was established in 2015. It is recognised by the University Grants Commission  (UGC) and has also been approved by the AICTE, BCI, PCI, Indian Nursing Council, and the Directorate General of Shipping (DGS). Further, the Neotia University Kolkata has more than 600 industry tie-ups. 

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Q:   Is Neotia University good or bad?
A: 

Neotia University is a good university as it is a private university, located in Kolkata and was established in 2015. The university was established by the Ambuja Neotia Group vide the West Bengal State Government Act of 2014 and is recognised by the University Grants Commission  (UGC). Further, the university offers a wide range of programmes at UG, PG, and doctoral levels, mainly in the field of Engineering, IT & Software, Science, Pharmacy, Nursing, Humanities, Agriculture, Management, etc.

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BBA (Hons.) in Digital Marketing
 at 
The Neotia University 

Student Forum

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Answered 3 years ago

Digital marketing is a booming career and coming with many placement opportunities.

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Shivang agarwal

Contributor-Level 9

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BBA (Hons.) in Digital Marketing
 at 
The Neotia University 
Contact Information

Address

Jhinger Pole, Sarisha, Jhinga, 24 Parganas (South)
Kolkata ( West Bengal)

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