BMC Scope: Salary, Job Roles, Career after BMC

Parul ThapaAssistant Manager
BMC career scope is expanding with the growing demand of users consuming through print and online media. Today, there are so many mediums of Mass Communication around the world like television, radio, social media, websites, blogs, etc.
Students can explore career options in various fields like Entertainment, Event Management, Media House, Digital Marketing, Public Relations and so on. Top job options are Content Writer, Event Management Executive, Junior Producer, Copy Writer, Blogger, Digital Marketing Executive, etc.
Some popular companies that hire BMC graduates in India include India Today Group, Republic Bharat Group, Business Standards, Dainik Jagran, Pinkvilla, Scoop Whoop, Wizcraft, 360 Degree Events and so on.
Continue reading this article for more BMC career details.
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Mass Communication: Types of job profiles
Top Career Profiles in Bachelor of Mass Communication
There are countless job roles in India and around the globe. Here are some top job profiles that BMC students generally opt for -
| Job Profiles | Job Description | Average Salary |
|---|---|---|
| Content Writer | They write informative and engaging articles, blog posts, and press releases for the websites to teach readers. It can be a product, service, how-to guide, etc. | INR 3.7 LPA |
| Event Management Executive | Their work is to plan, coordinate, and execute events. They have to deal with Senior Event Managers, clients, vendors, and teams to ensure the smooth run of events. | INR 3 LPA |
| Junior Producer | A Junior Producer's task includes managing the post-production steps. They work to meet the needs of clients and artists, recruit crew members, handle teams, etc. | INR 3 LPA |
| Public Relation Executive | Their work is to build relationships between the company, clients, colleagues, etc., and maintain them. They also manage events, media, social media marketing, etc. | INR 3.3 LPA |
| Copy Writer | They work on complicated written materials and make them simple and easy to understand for end users. They generally work for advertising and marketing. | INR 5.5 LPA |
| Blogger | A Blogger's job is to create, manage, and promote content for their blog or website. They use Search engine optimization (SEO) and other tools to engage and attract the targeted audience. | INR 3 LPA |
| Digital Marketing Executive | Their work is to promote their company's product or service through various social media platforms. It includes social media campaigns, events, collaborations, etc. | INR 3.1 LPA |
| Content Creator | Their work is to create, review, edit, and post content on social media platforms. The content can be anything from a video to an article. | INR 4.4 LPA |
| News Anchor | They narrate or present news to the audience, conduct interviews, provide analysis, present live reports, etc. | INR 2.5 LPA |
Note - The salary info is taken from Ambitionbox.com
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Emerging Trends
To go ahead in the Mass Communication field it is very important to keep up with the latest technology updates. Here are some trends that are emerging -
- Virtual and Augmented Reality Integration: The AR and VR integration in storytelling, marketing, and advertising is being adapted by many industries to showcase their brands in a unique and attractive way.
- AI-Powered Innovation: Online Chatbots, AI-Powered News Anchors, and AI integration on social media posts are changing the way people utilize the internet.
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BMC Scope in India: Jobs, Salary & Further Education
The growth of digital media and the demand for online content have contributed to industries and job profiles.
Top Job Sectors
In this section, some of the top recruiting sectors are covered for students' reference -
| Top Job Sectors | Details |
|---|---|
| Media House | Media Houses such as News Channels, Newspapers, Magazines, etc., cover the latest events and follow up stories related to politics, sports, entertainment, etc. Media Houses work in both broadcast and online mediums. |
| Digital Marketing | Digital Marketing companies work on digital technologies using marketing tactics to attract and engage the targeted audience. While many big companies have their own Digital Marketing departments within the organization, some companies outsource these services from Digital Marketing agencies. |
| Event Management | Event Management companies plan and execute events for clients. This includes corporate events, personal events, big events, and small events. |
| Entertainment | The entertainment industry includes everything from films, TV serials, and short movies, to documentaries. They involve all the tasks from pre-production to post-production. |
| Public Relations | PR companies help their client companies to build and maintain relationships with their audience and clients. They work on generating media coverage for their clients, manage their events, arrange press releases on their behalf, and so on. |
| Human Resources | While most companies have a Human Resource department within their organizations, some small companies and firms outsource Human Resource Management services to ensure a smooth run within the organization. HR services help companies manage employees, recruit candidates, manage their wages, training and development, etc. |
Note - The info is taken from external sites and may vary.
Top Recruiters
Students can even look for jobs for these companies after completing their graduation -
| Media Houses | ||
|---|---|---|
| India Today Group | Republic Bharat | NDTV |
| Business Standard | Dainik Jagran | Hindustan Times |
| Digital Marketing | ||
| Growth Hacker Digital | FoxyMoron | ROI Minds |
| WebChutney | WAT Consult | Ralecon Digital |
| Event Management | ||
| Wizcraft | Wow Events | 360 Degree Events |
| DNA entertainment networks | Tafcon Group | Showtime Event |
| Entertainment | ||
| Netflix India | T-Series | Zee Entertainment Enterprises |
| Saregama India | Carnival Cinemas | Viacom18 Media |
| Public Relations | ||
| MSLGROUP India | Edelman India | Weber Shandwick India |
| Adfactors PR | Genesis BCW (Genesis Burson Cohn & Wolfe) | The PRactice |
| Human Resource Management | ||
| ABC Consultants | Manpower Group India | Global Innov Source |
| Adecco India | CareerNet Consulting | Kelly Services India |
Note - The info is taken from various sources and may vary.
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Top Companies that Hire Mass Com Graduates
Courses after BMC
After completing a Bachelor of Mass Communication program, graduates have so many options about whether they want to start their career journey or go for higher education.
Here are some popular courses BMC graduates generally opt for after graduation -
| Mass Communication PG Courses | |
|---|---|
| Master of Mass Communication | M.A. in Mass Communication & Media |
| M.J.M.C. (Master of Journalism and Mass Communication) | M.Sc in Journalism and Mass Communication |
| Mass Communication PG Diploma Courses | |
| PG Diploma in Journalism and Mass Communication | PG Diploma in TV Journalism and Communication |
| PG Diploma in Advertising and Public Relations | - |
Best BMC Colleges for Placements in India
Here are some top Bachelor of Mass Communication College options in India offering placement opportunities -
| Bachelor of Mass Communication Colleges | Average Package Offered |
|---|---|
| Master Clap Placements | INR 4.5 - 5 LPA |
| Patkai Christian College Placements | INR 4.1 LPA |
| Patna Women's College Placements | INR 4 LPA |
| Centurion University Bhubaneswar Placements | INR 4 LPA |
| Patna College Placements | INR 3.5 LPA |
| St. Thomas College Placements | INR 2.88 LPA |
Note - The info is taken from the official website and can vary.
Bachelor of Mass Communication Career FAQs
Q. What is the scope of Mass Communication as a career in India?
A. The scope of Mass Communication as a career in India is wide and constantly evolving, driven by the country's dynamic media landscape. With a lot of career opportunities in the fields of Journalism, Public Relations, Advertising, Digital Media, Entertainment, Event Management, etc., students can find their area of interest.
Q. How good is a Bachelor's in Mass Communication in terms of earning just after graduation?
A. Bachelor of Mass Communication is an undergraduate degree that provides foundational level knowledge about the field. After graduating, students generally opt for a specialization and go for higher studies in that specific field. Opting for a job profile right after graduating in Mass Communication will offer you entry-level positions and salary packages in the companies.
Q. What are the various career option in mass communication?
A. A career after mass communication requires commitment, dedication and sacrifice of personal time for the sake of staying on front or top, particularly in news industry. A journalist may have to work day in and day out to get breaking news. Similarly, media professionals who are in entertainment or film making need to work with passion which may come at the cost of their personal life.
A degree in Bachelors of Mass Communication course is enough to fetch a job in the media industry.
Here is a list of available job opportunities that you can pick from:
- Sound Engineer
- Film Director
- Public Relations Officer.
- Sound Mixer and Sound Recorder.
- Special Correspondent.
- TV Correspondent.
- Producer.
- Radio Jockey/ RJ.
- Screenwriter.
- Art Director
Q. What are the jobs in the mass communication field?
A. A professional course in mass communication opens doors for a career in print media, digital media, films & TV, PR, journalism, copywriting, production and more. In short, courses or subjects covered under the mass communication programme widen the horizon of career options for an individual.
- Journalist: The main role of a journalist is to find news through various sources such as research and interviews, report it, document it, and present it in an honest and ethical way via any mass medium – newspaper, TV channel, or online news.
- TV Anchor: A TV anchor gathers information, writes his/ her own stories, and reads them out to the audience. The job role of a TV anchor also includes reading stories written by other reporters.
- News Editor: One of the main responsibilities of a news editor is to decide which story is worthy to be covered. A news editor also assigns work to reporters, checks for the accuracy of the news, and writes headlines.
- Video Jockey: A Video Jockey or VJ is basically an announcer who introduces music videos on different music TV channels. Sometimes, a VJ also conducts interviews with TV personalities.
Q. What are the areas of employment after completing BMC course?
A. There are many Bachelor of Mass Communication employment available in industries including advertising, public relations, television broadcasting, and radio. The job prospects for graduates of the BMC programme are quite promising. Companies in the field of TV channels, publishing houses, broadcasting corporations, radio stations, advertising agencies, and others hire mass communication graduates.
Q. Who is a Ghostwriter?
Ghostwriters & professionals who make content by someone else's name, letting them to claim authorship for compensation. This content can be of a niche - entertainment, tech., product review, Science, etc.
Q. Which is the highest-paying job in Mass Communication?
Candidates can see below the highest paying jobs in Mass Communication:
PR Director
Corporate Communications Head
Creative Director
Editor-in-Chief
Senior Anchor/Journalist
Content Strategist
Social Media Manager
Media Supervisor
Source: Multiple external site and may vary .
Q. What is the scope of Bachelor of Mass Communication abroad?
A Bachelor's degree in Mass Communication abroad can widen your chances of getting higher salary packages in-
media houses, PR firms, Digital Marketing companies, etc. Studying abroad offers great opportunities to meet new people, create a network and get exposure to new cultures, laws, people, and preferences.
- Popular B.M.C. (Bachelor of Mass Communication) Colleges in India
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Popular B.M.C. (Bachelor of Mass Communication) Colleges in India
Mass Communication & Media Applications open. Apply Now
Popular Private B.M.C. (Bachelor of Mass Communication) Colleges in India
Mass Communication & Media Applications open. Apply Now
Mass Communication & Media Applications open. Apply Now
Popular B.M.C. (Bachelor of Mass Communication) Specializations
Popular Specializations
- Video Editing (Post Production)
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- Bachelor in Mass CommunicationPatna Women's College
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- Bachelor in Mass Communication (B.M.C.)St. Xavier's College of Management and Technology
- Bachelor in Mass CommunicationPatna College, Patna University
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