Updated on May 20, 2025 05:58 IST
Parul Thapa

Parul ThapaAssistant Manager

BMC career scope is expanding with the growing demand of users consuming through print and online media. Today, there are so many mediums of Mass Communication around the world like television, radio, social media, websites, blogs, etc.

Students can explore career options in various fields like Entertainment, Event Management, Media House, Digital Marketing, Public Relations and so on. Top job options are Content Writer, Event Management Executive, Junior Producer, Copy Writer, Blogger, Digital Marketing Executive, etc.

Some popular companies that hire BMC graduates in India include India Today Group, Republic Bharat Group, Business Standards, Dainik Jagran, Pinkvilla, Scoop Whoop, Wizcraft, 360 Degree Events and so on.

Continue reading this article for more BMC career details.

Useful Link:

Mass Communication: Types of job profiles

Top Career Profiles in Bachelor of Mass Communication

There are countless job roles in India and around the globe. Here are some top job profiles that BMC students generally opt for -

Job Profiles Job Description Average Salary
Content Writer They write informative and engaging articles, blog posts, and press releases for the websites to teach readers. It can be a product, service, how-to guide, etc.  INR 3.7 LPA
Event Management Executive Their work is to plan, coordinate, and execute events. They have to deal with Senior Event Managers, clients, vendors, and teams to ensure the smooth run of events. INR 3 LPA
Junior Producer A Junior Producer's task includes managing the post-production steps. They work to meet the needs of clients and artists, recruit crew members, handle teams, etc. INR 3 LPA
Public Relation Executive Their work is to build relationships between the company, clients, colleagues, etc., and maintain them. They also manage events, media, social media marketing, etc. INR 3.3 LPA
Copy Writer They work on complicated written materials and make them simple and easy to understand for end users. They generally work for advertising and marketing. INR 5.5 LPA
Blogger A Blogger's job is to create, manage, and promote content for their blog or website. They use Search engine optimization (SEO) and other tools to engage and attract the targeted audience. INR 3 LPA
Digital Marketing Executive Their work is to promote their company's product or service through various social media platforms. It includes social media campaigns, events, collaborations, etc. INR 3.1 LPA
Content Creator Their work is to create, review, edit, and post content on social media platforms. The content can be anything from a video to an article. INR 4.4 LPA
News Anchor They narrate or present news to the audience, conduct interviews, provide analysis, present live reports, etc.  INR 2.5 LPA

Note - The salary info is taken from Ambitionbox.com

Recommended links:

What To Do After BMM?

Salary of Journalists

Emerging Trends

To go ahead in the Mass Communication field it is very important to keep up with the latest technology updates. Here are some trends that are emerging -

  • Virtual and Augmented Reality Integration: The AR and VR integration in storytelling, marketing, and advertising is being adapted by many industries to showcase their brands in a unique and attractive way.
  • AI-Powered Innovation: Online Chatbots, AI-Powered News Anchors, and AI integration on social media posts are changing the way people utilize the internet. 

Suggested links for BMC career:

Scope of Journalism in India

BMC Scope in India: Jobs, Salary & Further Education

The growth of digital media and the demand for online content have contributed to industries and job profiles.

Top Job Sectors

In this section, some of the top recruiting sectors are covered for students' reference -

Top Job Sectors Details
Media House Media Houses such as News Channels, Newspapers, Magazines, etc., cover the latest events and follow up stories related to politics, sports, entertainment, etc. Media Houses work in both broadcast and online mediums.
Digital Marketing Digital Marketing companies work on digital technologies using marketing tactics to attract and engage the targeted audience. While many big companies have their own Digital Marketing departments within the organization, some companies outsource these services from Digital Marketing agencies.
Event Management Event Management companies plan and execute events for clients. This includes corporate events, personal events, big events, and small events.
Entertainment The entertainment industry includes everything from films, TV serials, and short movies, to documentaries. They involve all the tasks from pre-production to post-production.
Public Relations PR companies help their client companies to build and maintain relationships with their audience and clients. They work on generating media coverage for their clients, manage their events, arrange press releases on their behalf, and so on.
Human Resources While most companies have a Human Resource department within their organizations, some small companies and firms outsource Human Resource Management services to ensure a smooth run within the organization. HR services help companies manage employees, recruit candidates, manage their wages, training and development, etc.

Note - The info is taken from external sites and may vary.

Top Recruiters

Students can even look for jobs for these companies after completing their graduation -

Media Houses
India Today Group Republic Bharat NDTV
Business Standard Dainik Jagran Hindustan Times
Digital Marketing
Growth Hacker Digital  FoxyMoron ROI Minds
WebChutney WAT Consult Ralecon Digital
Event Management
Wizcraft Wow Events  360 Degree Events
DNA entertainment networks  Tafcon Group Showtime Event
Entertainment
Netflix India T-Series Zee Entertainment Enterprises
Saregama India Carnival Cinemas Viacom18 Media
Public Relations
MSLGROUP India Edelman India Weber Shandwick India
Adfactors PR Genesis BCW (Genesis Burson Cohn & Wolfe) The PRactice
Human Resource Management
ABC Consultants Manpower Group India  Global Innov Source
Adecco India  CareerNet Consulting Kelly Services India

Note - The info is taken from various sources and may vary.

Useful Links:

Top Companies that Hire Mass Com Graduates

How to Become a Journalist?

Courses after BMC

After completing a Bachelor of Mass Communication program, graduates have so many options about whether they want to start their career journey or go for higher education.

Here are some popular courses BMC graduates generally opt for after graduation -

Mass Communication PG Courses
Master of Mass Communication M.A. in Mass Communication & Media
M.J.M.C. (Master of Journalism and Mass Communication) M.Sc in Journalism and Mass Communication
Mass Communication PG Diploma Courses
PG Diploma in Journalism and Mass Communication PG Diploma in TV Journalism and Communication
PG Diploma in Advertising and Public Relations -

Best BMC Colleges for Placements in India

Here are some top Bachelor of Mass Communication College options in India offering placement opportunities -

Bachelor of Mass Communication Colleges Average Package Offered
Master Clap Placements INR 4.5 - 5 LPA
Patkai Christian College Placements INR 4.1 LPA
Patna Women's College Placements INR 4 LPA
Centurion University Bhubaneswar Placements INR 4 LPA
Patna College Placements INR 3.5 LPA
St. Thomas College Placements INR 2.88 LPA

Note - The info is taken from the official website and can vary.

Bachelor of Mass Communication Career FAQs

Q. What is the scope of Mass Communication as a career in India?

A. The scope of Mass Communication as a career in India is wide and constantly evolving, driven by the country's dynamic media landscape. With a lot of career opportunities in the fields of Journalism, Public Relations, Advertising, Digital Media, Entertainment, Event Management, etc., students can find their area of interest.

Q. How good is a Bachelor's in Mass Communication in terms of earning just after graduation?

A. Bachelor of Mass Communication is an undergraduate degree that provides foundational level knowledge about the field. After graduating, students generally opt for a specialization and go for higher studies in that specific field. Opting for a job profile right after graduating in Mass Communication will offer you entry-level positions and salary packages in the companies.

Q. What are the various career option in mass communication?

A. A career after mass communication requires commitment, dedication and sacrifice of personal time for the sake of staying on front or top, particularly in news industry. A journalist may have to work day in and day out to get breaking news. Similarly, media professionals who are in entertainment or film making need to work with passion which may come at the cost of their personal life.

A degree in Bachelors of Mass Communication course is enough to fetch a job in the media industry.

Here is a list of available job opportunities that you can pick from: 

  1. Sound Engineer
  2. Film Director
  3. Public Relations Officer.
  4. Sound Mixer and Sound Recorder.
  5. Special Correspondent.
  6. TV Correspondent.
  7. Producer.
  8. Radio Jockey/ RJ.
  9. Screenwriter.
  10. Art Director

Q. What are the jobs in the mass communication field?

A. A professional course in mass communication opens doors for a career in print media, digital media, films & TV, PR, journalism, copywriting, production and more. In short, courses or subjects covered under the mass communication programme widen the horizon of career options for an individual. 

  • Journalist: The main role of a journalist is to find news through various sources such as research and interviews, report it, document it, and present it in an honest and ethical way via any mass medium – newspaper, TV channel, or online news.
  • TV Anchor: A TV anchor gathers information, writes his/ her own stories, and reads them out to the audience. The job role of a TV anchor also includes reading stories written by other reporters.
  • News Editor: One of the main responsibilities of a news editor is to decide which story is worthy to be covered. A news editor also assigns work to reporters, checks for the accuracy of the news, and writes headlines. 
  • Video Jockey: A Video Jockey or VJ is basically an announcer who introduces music videos on different music TV channels. Sometimes, a VJ also conducts interviews with TV personalities.

Q. What are the areas of employment after completing BMC course?

A. There are many Bachelor of Mass Communication employment available in industries including advertising, public relations, television broadcasting, and radio. The job prospects for graduates of the BMC programme are quite promising. Companies in the field of TV channels, publishing houses, broadcasting corporations, radio stations, advertising agencies, and others hire mass communication graduates.

Q. Who is a Ghostwriter?

Ghostwriters & professionals who make content by someone else's name, letting them to claim authorship for compensation. This content can be of a niche - entertainment, tech., product review, Science, etc.

Q. Which is the highest-paying job in Mass Communication?

Candidates can see below the highest paying jobs in Mass Communication:
PR Director
Corporate Communications Head
Creative Director
Editor-in-Chief
Senior Anchor/Journalist
Content Strategist
Social Media Manager
Media Supervisor
Source: Multiple external site and may vary .

Q. What is the scope of Bachelor of Mass Communication abroad?

A Bachelor's degree in Mass Communication abroad can widen your chances of getting higher salary packages in-
media houses, PR firms, Digital Marketing companies, etc. Studying abroad offers great opportunities to meet new people, create a network and get exposure to new cultures, laws, people, and preferences. 

Table of contents
  • Popular B.M.C. (Bachelor of Mass Communication) Colleges in India
  • Popular Private B.M.C. (Bachelor of Mass Communication) Colleges in India
  • Popular B.M.C. (Bachelor of Mass Communication) Specializations
  • Most Popular Courses

Popular B.M.C. (Bachelor of Mass Communication) Colleges in India

Following are the most popular B.M.C. (Bachelor of Mass Communication) Colleges in India. Learn more about these B.M.C. (Bachelor of Mass Communication) colleges (Courses, Reviews, Answers & more) by downloading the Brochure.
1 Course
66.45 K
3.8 LPA
4 Courses
55 K - 1.2 L
3.0
90 K - 3.96 L
3.5

#14 India Today

8 Courses
1.5 L - 8.5 L
6.5 LPA

Mass Communication & Media Applications open. Apply Now

3.84 L - 12.24 L
3.4
3 Courses
2.9 L - 8.4 L
2.9

#11 Outlook

Popular Private B.M.C. (Bachelor of Mass Communication) Colleges in India

25 K - 13 L
3.0

Mass Communication & Media Applications open. Apply Now

2.7 L
3.2 LPA
1 L - 4.65 L
4.3
60 K
10 Courses
5.62 L - 47.92 L
4.5 LPA
90 K - 6.72 L
4.0

#11 The Week

Mass Communication & Media Applications open. Apply Now

Popular B.M.C. (Bachelor of Mass Communication) Specializations

Following are the most popular B.M.C. (Bachelor of Mass Communication) Specializations . You can explore the top Colleges offering these Specializations by clicking the links below.

Popular Specializations

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