

Ph.D. in Marketing at IIT Madras MBA Overview
DoMS IIT Madras offers a 3 years Ph.D. in Marketing program at the Doctorate level. The total tuition fee for this course is INR 15,000 for the entire duration. In addition to that, students need to pay an admission fee of INR 2,000 to confirm their seat. Candidates can check out the other specialisations offered under DoMS IIT Madras Ph.D. course.
Total Tuition Fees | ₹15,000 Get Fees details |
Duration | 3 years |
Course Level | Doctorate Degree |
Mode of Course | Full Time |
Official Website | Go to Website |
Type of University | Public/Government |
Ph.D. in Marketing at IIT Madras MBA Fees
The total tuition fee for 3 years Ph.D. in Marketing course is INR 15,000. Apart from this, the DoMS IIT Madras fees for Ph.D. in Marketing include other components such as the security deposit, registration fee and more. After final selection, the fee payment needs to be done for seat confirmation. The fee breakup for the course is showcased in the following table:
| Fee components | Amount (3 years) |
|---|---|
Tuition fee is calculated on the basis of 1st year/semester. Actual amount may vary. | ₹ 15,000 |
The fees might include components other than hostel fees.
Meal Plan is included in mentioned fee.
Hostel fee is calculated on the basis of 1st year/semester. Actual amount may vary. | ₹ 2.13 Lakh |
One-time Payment includes Institute Deposit and Library Deposit. | ₹ 2,000 |
₹ 2.30 Lakh |
Ph.D. in Marketing at IIT Madras MBA Highlights
- Thrust Areas for Research:
- Sales Person Performance, Branding in emerging economies
- Corporate identity, B2B Marketing, Entrepreneurial Marketing
- Bottom of the Pyramid Market, Food Marketing
- Gamification in marketing, Human engagement with AI-powered devices
- Consumer behavior online & offline - Perception, Motivation, Intention, etc
- Consumption communities, Luxury, and Environmentally Responsible Consumption, Developing Psychometric measures/scales - Student may be categorized as HTRA (Half-time Teaching/Research Assistant-ship), QIP (Quality Improvement Program*) candidate, or UGC/CSIR fellow under full-time program
Ph.D. in Marketing at IIT Madras MBA Frequently Asked Questions
DoMS IIT Madras calls the selected candidates for PhD interview round. The first phase of interview is technical where the candidate is tested on the domain knowledge. The evaluation is done by the panel of faculty members in the area of specialisations selected by the candidates. The member evaluates the understanding of the aspirants in the domain.
Candidates are offered admission in PhD course of DoMS IIT Madras based on academic performance, merit in the last qualifying exam, statement of purpose and research proposal. Selected aspirants are further called for interview session at the department. On the day of the interview, candidates may need to take the Research Aptitude Test.
Aspirants must pass two to five years dual degree along with five years of managerial experience (for part-time & external) to apply for DoMS IIT Madras PhD course. Other than meeting the eligibility, candidates must have also qualified GATE/ CAT/ UGC-JRF/ UGC NET/ CSIR-JRF/ Research Aptitude Test, have an SOP and appear for the Personal Interview round for final selection.
IIT Madras admissions are entrance exam based. Candidates need to clear the National-level entrance exams for admissions to various courses. For MBA admissions, candidates should have a valid CAT score to appear for CAT Counselling. Based on IIT Madras cut off for MBA, candidates can get admission as per their corresponding rank. Candidates who want MBA admission can visit the official website of CAT to fill the application form online. At the time of CAT application candidates also need to submit the application fee on the portal.
DoMS IIT Madras offers MBA, EMBA, PGPEX-VLM, and MS courses at the postgraduate and doctoral levels in the field of Management. Candidates are required to complete a minimum of graduation to apply for PG courses. Below is course-wise eligibility at DoMS IIT Madras:
| Courses | Common Eligibility |
|---|---|
| MBA | Graduates (or professional qualification equivalent to UG degree) in any stream with 60% aggregate (55% for SC/ST/PD) |
| Executive MBA | A pass in the relevant bachelor's degree with 60% and above aggregate (55% for SC/ ST/ PwD) Minimum three years of work experience as on Dec 31 of the year of admission |
| PGPEX-VLM | For self-sponsored: Minimum 4.5 to 10 ten years of work experience For sponsored: Upper limit on the maximum experience of 10 years is waived off |
| PhD | 2-5 years dual degree + 5 years of managerial experience (for part-time & |
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Ph.D. in Marketing at IIT Madras MBA Placements
Ph.D. in Marketing at IIT Madras MBA Entry Requirements
Ph.D. in Marketing at IIT Madras MBA Admission Process
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MS is one of the most popular courses of DOMS IIT Madras. The institute offers good placements anuually. In 2024, the highest and average package offered during IIT Madras MS placements in 2024 stood at INR 20 LPA and INR 14.37 LPA, respectively. The key highlights of DOMS IIT Madras placements for the Class of 2023 and 2024 are tabulated below:
Parameter | Placement Statistics (2023) | Placement Statistics (2024) |
|---|---|---|
the highest package | - INR 30.60 LPA (MBA) - INR 21.63 LPA (MS) - INR 22 LPA (Tech-MBA) | - INR 29.65 LPA (MBA) - INR 20 LPA (MS) - INR 48.29 LPA (Tech-MBA) |
Average package | - INR 20.19 LPA (MBA) - INR 19.31 LPA (MS) - INR 18.90 LPA (Tech-MBA) | - INR 16.93 LPA (MBA) - INR 14.37 LPA (MS) - INR 27.37 LPA (Tech-MBA) |
Median package | NA | - INR 16.39 LPA (MBA) - INR 14.75 LPA (MS) - INR 21.59 LPA (Tech-MBA) |
Companies visited (MBA) | 26 | 32 |
PPO (MBA) | 42% | 37% |
Placement rate | 100% | 100% |
The highest stipend offered for Tech MBA students was INR 2,50,000 during summer placements 2023. The table below showcases the highest stipend offered during summer placements 2022:
Particulars | Statistics (2023) |
|---|---|
the highest stipend | INR 2.50 Lakh |
An increase of nearly 9% has been observed in the highest stipend offered when compared to the last year. The trend graph below showcases the highest stipend offered over the last three years:

| Particulars | Statistics (2021) | Statistics (2022) | Statistics (2023) |
|---|---|---|---|
| the highest stipend | INR 2.26 Lakh | INR 2.30 Lakh | INR 2.50 Lakh |
DOMS IIT Madras cutoff for the Management courses including MBA is based on valid CAT scores. For IIT Madras MBA admission, students must meet both the overall CAT cut off percentile and the sectional cut off. For last three years the overall cutoff for DOMS IIT Madras has been constant at 85.11 percentile. Tabulated below is CAT percentile for DOMS IIT Madras cutoff for General category students for last three years:
| Master of Business Administration (MBA) - DoMS IIT Madras : CAT percentile Cutoff (General-All India) | |||
|---|---|---|---|
| Section | 2020 | 2021 | 2022 |
| Overall | 85.11 | 85.11 | 85.11 |
| Quants | 50 | 50 | 50 |
| VA-RC | 50 | 50 | 50 |
| DI-LR | 50 | 50 | 50 |
The Department of Management Studies of IIT Madras has fully air-conditioned Wi-Fi-enabled lecture halls that are equipped with LCD projectors. DoMS IITM has a big library, conference halls, and provides various other facilities for students. The college has a big playground, modern classrooms, labs, canteen, and others.
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