BBA in Digital Marketing 

at School of Management Studies and Commerce, Pallavaram

Digital marketing skills are versatile and applicable across industries and roles. It equips you with the skills necessary for starting your own business or freelancing. The field evolves rapidly, demanding continuous learning and adaptation to new trends and technologies.

On the other hand, Social Media Marketing is a marketing strategy that leverages social media platforms to achieve marketing and business objectives, such as brand promotion and customer engagement.

Candidates can check the table below to see the key highlights of both courses. 

Search Engine Optimization (SEO), Social Media Marketing (SMM), Email marketing and a lot more. You can do the basic course for digital marketing by Google for free and get the certification from Google. Search for digital marketing course by Google in Google and go to digitalgarage website. by Google your all doughts will be cleared there.

Hi. SYLLABUS The programme covers both general management and digital marketing subjects. The programme is a holistic mixture of classroom lectures and practical lab sessions. I have listed down some of the important subjects present in this programme below. The list will help you know more about the course structure:

Communication Skills Organizational Behavior Basics of Management Business

• Communication Accounting
•  Finance Management
• HR Management
• Economics Basics of Digital Marketing
• Digital Design and Communication
• Internet Technologies
• SEO
• Social Media Marketing
• Advertising
• Data Analytics
• Data Mining
• Web Design and Development
• Content Marketing
• Lead Generation & E Mail Marketing
• Mobile Marketing
• Project Management
• Business Laws and Ethics
• Digital Media Laws