Advertising: Types of job profiles
Indian Institute of Mass Communication Entrance Exam 2025 ( IIMC Entrance Exam )
Have you always been fascinated with the jingles and advertising campaigns that you come across every day in radio, TV and print? If yes, then you should definitely consider making advertising your career. Advertising agencies normally prefer hiring creative and talented people. Find out the job profiles one can pursue in advertising.
Do you have the creative eye to make any product more saleable? Do you have a passion for creative writing? If yes, then you should consider making advertising your career. Generally speaking, advertising as a job profile requires one to persuade the masses to use/purchase commercial products and services. However, sometimes advertising is also used as a medium to draw the attention of people towards social issues.
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Although individuals can hope to join the advertising industry after pursuing mass communication industry insiders reveal that they prefer hiring candidates who have completed a course in advertising as the primary discipline. Advertising agencies also prefer hiring creative as well as talented people who are capable of thinking independently and are also excellent team players. There are many job profiles candidates can work for after studying advertising as a subject. Read on to know about them in detail.
Candidates possessing a Bachelor? s Degree awarded by a recognised university are eligible to apply. Students who had appeared/are appearing for Final year/semester examination of their Bachelor? s Degree are also eligible to apply. Besides that, there is also age requirement which candidates need to fulfill while applying for IIMC Entrance Exam. Such as General Category candidates should be born on 1.8.1998 or later (maximum 25 years as on 1st August 2023). For SC/ST/Differently abled candidates, the date of birth should be 1.8.1993 or later (maximum 30 years as on 1st August, 2022). For OBC category, date of birth should be 1.8.1995 or later (28 years as on 1st August, 2023).
The Indian Institute of Mass Communication (IIMC) selection criteria includes shortlisting of candidates on the basis of scores obtained in the Common University Entrance Test Post Graduate exam for PG Diploma courses in Journalism. For the language journalism courses, thee is a written exam conducted by IIMC. The list of selected candidates for each course is released after the exam is over and candidates will be then called for counselling and document verification process. Candidates should go through the selection process mentioned in the prospectus of Indian Institute of Mass Communication for their respective course.
- Job Profiles In Advertising
- Advertising Courses
- Scope in Advertising
- Top Recruiters in Advertising
Job Profiles In Advertising
Candidates willing to make a career in advertising can go through the below-mentioned job profiles.
Client Services Manager/Account Manager: People in this job profile are responsible for creating as well as maintaining the relationship between the agency and its clients. A Client Services Manager generally ensures that there is some kind of alignment between the promotional strategies and with overall business goals of each client.
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Account Planner: People working in such a job profile are responsible for managing one or more Client groups. They are also responsible for developing AD strategy and creative briefs as well as bringing a strong consumer focus to all decisions of their company.
Account Executive: People in this job profile need to coordinate between Client projects and may take an active role in all disciplines from planning to completion of a project. An Account Executive also effectively executes strategies, solves problems, and develops solid business relationships with clients.
Account Director: People working in such a job profile are responsible for leading as well as managing the Client’s relationship with their firm. They are also expected to initiate means, such that, a long-term business association is built with the client. Account Directors also need to ensure that their client’s objectives of promotion and advertising are met.
Copywriter: People working in such a job profile are responsible for generating concepts/ideas and highly targeted AD content for one or more clients. Copywriters are expected to adapt to changes in format, copy, and media as per the Clients' strategies.
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- Difference Between Mass Media And Mass Communication
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Creative Director: People working in such a job profile are responsible for the quality of all creative work produced by the advertising agency for all clients. The Creative Director is responsible for maintaining the standards of creative excellence as committed to the client by the agency.
Art Director: People working in such a job profile are responsible for the visual creation of general advertising campaigns for one or more accounts. An Art Director also needs to oversee as well as coordinate the artwork/design within and outside his/her department. He/She also needs to ensure that the correct reproduction of the AD copy is done by the art and production staff.
Illustrator: People working in such a job profile are responsible for preparing a variety of illustrations for one or more clients. Illustrators need to design, prepare interpretive drawings, and select layout materials for clients.
Market Research Executive: People working in such a job profile are responsible for conducting surveys of consumer behavior so that they can assist the creative and production team on how to convey their message in the best possible way. They need to perform such a task so that the objective or goal of the client is met.
Media Director: People working in such a job profile are responsible for overseeing the management of media planning, including budgets, costs, resource allocation, and strategic leadership. A media director acts as a consultant for top corporate officers.
Media Planner: People working in such a job profile are responsible for developing, executing, and managing media plans that are best suited to meet the Client’s requirements and objectives. A media planner may also supervise, train, and delegate responsibilities to media planning executives.
Media Buying Director: People working in such a job profile are responsible for overseeing the management of media planning, which includes budgets, costs, resource allocation and strategic leadership. A media buying director also plays a lead role in new business and acts as a consultant for top corporate officers.
Advertising Courses
There are many courses through which candidates can enter the field of advertising. Some such courses include:
- Bachelor of Journalism and Mass Communication
- Bachelor in Media Management
- BA Advertising and Brand Management
- BA Advertising
- BA Advertising and PRBA Advertising, Sales Promotion and Sales Management
- Post Graduate Diploma in Advertising
- MBA in Sales and Marketing
- Diploma in Public Relations and Advertising
- Diploma in Advertising and Marketing Communication
- Diploma in Advertising (Public Relations and Business Studies)
Scope in Advertising
In both Indian and international marketing fields of employment, the study of advertising has a broad application. If a person possesses design expertise, knowledge of advertising's high pitch, and market strategy expertise, they can work in several reputable advertising and marketing departments in India and overseas. Those with expertise in advertising and marketing are in high demand today due to the increased competition between businesses and industries, where businesses are competing to make the most money and advertise their products to various audiences.
Top Recruiters in Advertising
Some of the top advertising companies that most students dream of working with are as mentioned below:
- Hindustan Thompson Associates (HTA)
- McCann Erickson India Ltd
- TLG India Pvt Ltd (Leo Burnett)
- Grey India
- R K Swamy/ BBDO Advertising Ltd
- Contract Advertising India Ltd
- Rediffusion Dy & R Pvt Ltd
- Mullen Lowe Lintas Group
- Ogilvy and Mather Ltd
- Mudra Communications Pvt Ltd
- JWT-IndiaTriverse Advertising
- FCB-Ulka Advertising Ltd
- Chaitra Leo Burnett Pvt Ltd
- Dentsu Aegis
- GroupM
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