IIM Bangalore’s NSRCEL, The Design Village partner to Boost Startup Growth

Over the next 24 months, TDV and NSRCEL will join forces to provide critical resources and support to startups. By leveraging TDV’s design-driven approach alongside IIM Bangalore’s expertise in business incubation, the collaboration aims to assist entrepreneurs in refining their product ideas, testing market feasibility, and developing sustainable business models.

The Design Village (TDV) has partnered with IIM Bangalore’s N S Raghavan Centre for Entrepreneurial Learning (NSRCEL) with an aim to accelerate the growth of early-stage startups through a combination of design thinking and business incubation expertise. This collaboration, formalized through a Memorandum of Understanding (MoU), is set to enhance customer validation, problem-solution fit, and product-market fit for startups, as announced in an official press release.

Strengthening Startup Ecosystems with Design and Business Expertise

Over the next 24 months, TDV and NSRCEL will join forces to provide critical resources and support to startups. By leveraging TDV’s design-driven approach alongside IIM Bangalore’s expertise in business incubation, the collaboration aims to assist entrepreneurs in refining their product ideas, testing market feasibility, and developing sustainable business models. According to the release, the partnership will focus on validating startups’ solutions and ensuring their products resonate with their target markets.

Harnessing Design Thinking for Startup Success

“At TDV, we believe design plays a crucial role in shaping innovative and impactful businesses. This partnership with IIM Bangalore’s NSRCEL offers startups a unique opportunity to integrate design thinking into their entrepreneurial journey, ensuring they create solutions that truly resonate with their target audience,” said Ashok Suyal, Director (Incubation) at The Design Village.

Design thinking, which emphasizes creativity, empathy, and user-centered problem solving, will be at the core of the collaboration. This will empower startups to approach their challenges innovatively, while also developing practical, real-world solutions for sustainable growth.

Providing Interdisciplinary Knowledge and Expert Mentorship

The initiative will provide startups with interdisciplinary knowledge, expert mentorship, and real-world validation processes. These will be instrumental in helping startups scale effectively and create market-ready solutions. With insights from both design professionals and business experts, startups will be better equipped to navigate the complexities of the market and build products that meet real-world demands.

Bridging the Gap Between Design, Business, and Technology

The partnership between TDV and NSRCEL will not only provide essential guidance for startups but will also enhance TDV’s presence in the startup ecosystem. Students and faculty members at TDV will have the opportunity to engage actively in incubation programs, mentorship, and networking opportunities—thus bridging the worlds of design, business, and technology. This collaboration will enable TDV to position itself as a key player in nurturing startup innovation across industries.

A Win-Win for Startups and Entrepreneurs

By combining TDV’s design expertise with the incubation capabilities of NSRCEL, the collaboration will significantly benefit early-stage startups looking to refine their products, identify viable markets, and grow successfully. As both organizations continue their shared mission of supporting the entrepreneurial ecosystem, they are confident that this partnership will create new avenues for business innovation, growth, and success.

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