Digital Media vs Traditional Media: The Future of Journalism in India!

Did you know that India is expected to become the world's fifth-largest TV market by 2028, creating a plethora of opportunities for aspiring journalists? Furthermore, India undoubtedly possesses one of the world's largest media and entertainment businesses. According to a recent survey, 68% of people around the world use smartphones as their primary news consumption device. On the contrary, 56% of people worldwide access news online. So, there is nothing wrong with saying that digital media is surpassing traditional media, forcing news outlets to adapt to new trends and technology to match customers' changing tastes.  

By the end of this article, you will understand the primary contrasts between digital and conventional media, along with a glance into the future of journalism and mass communication for aspiring journalists. So, without causing any delay, let us get started! 

 Introduction to Digital Journalism 

Digital journalism disseminates information via the use of new media (computational media that distribute material online and through computers) powered by the internet. Its rapid pace and real-time reporting features have made it a popular choice among customers today.  

 Furthermore, with the proliferation of social media platforms, online applications, websites, and digital newsletters, consumers may now access information anytime, anywhere. Furthermore, digital journalism uses user data to identify people's interests and adapt stories. It also serves India's enormous mobile-first market and provides news access. 

 Models of Digital Journalism 

Blogs, features, and newsletters are long, text-based posts that frequently contain graphs and images to provide detailed insights and assessments of happenings. Social media and streaming apps are great for live broadcasting from the ground, engaging viewers with Q&As, polls, and other interactive elements, and delivering real-time tales. Mobile journalism is one of the most important ways digital media reaches a vast audience in India. It includes mobile-friendly applications and websites, push notifications, and vertical videos. New media emphasizes the smartphone as the primary device for news consumption. 

 Introduction to Traditional Media 

Traditional media includes all forms of news publication that existed before the Internet, such as newspapers, radio, television news, magazines, billboards, and more. Furthermore, it is reasonable to say that these media have played an important role in our lives for millennia. While the popularity of digital media is undeniably growing, traditional media is far from obsolete. Millions still watch prime-time news, debates, and talk shows about current events. 

 Traditional Media: Examples and Types 

Print media, such as newspapers and magazines, explain happenings over the course of a day or a week without overwhelming you with information.  Broadcast media encompass television news and radio. They deliver breaking news through mass communication channels and keep you up to date on events in the country and abroad. TV commercials use creative storytelling and unique ideas to raise awareness, sell products, and interest viewers with memorable jingles and narratives. Billboards and hoardings are frequently seen in public locations and are designed to be eye-catching. Typically used as an advertising tool, they attract passers-by with entertaining captions, snippets of current events, and aesthetically pleasing images. 

 Master the Art of Media and Communication with a Bachelor of Arts (Journalism and Mass Communication) at Chandigarh University 

Digital media is taking over the world, but traditional media is still in the spotlight. On the one hand, newspapers, magazines, and other traditional media channels bring credibility and trustworthiness, while digital media offers rapid reporting, live streaming, and interactive news. So, there is nothing wrong with saying that Journalism and Mass Communication has a promising future in India. Do you want to build a captivating career in the realm of journalism and mass communication? Chandigarh University offers a Bachelor of Arts (Journalism and Mass Communication) program designed to help you master all the aspects of journalism and mass communication, such as media ethics, journalism, public relations, digital media, broadcasting, content creation, and strategic mass communication. 

 Furthermore, a Bachelor of Arts in Journalism and Mass Communication from Chandigarh University, India's No. 1 Private University, can help you unlock a world of opportunities in fields such as journalism (TV & print), public relations, brand management, TV production, digital marketing, social media specialization, and more. 

Conclusion  

With the growing demand for skilled journalists in the media industry, there is nothing wrong with saying that the future of journalism and mass communication in India is bright and full of opportunities. Therefore, if you find it interesting and want to build a promising career in this domain, enroll in a Bachelor of Arts (Journalism and Mass Communication) program at Chandigarh University. Register via CUCET and get up to 100% scholarship! Admissions Open! Apply Now!  

Note: The views expressed in this article are of Chandigarh University and do not reflect/represent those of Shiksha