Why Choose a BBA in Digital Marketing at Chandigarh University? Explore Career Opportunities and Future Growth!

Feeling lost after completing high school? Are you confused about which course you should take to pursue higher education? Well, you are not the only one standing at this crossroads. India's booming job market offers countless opportunities, but choosing the right one can be challenging.  Before proceeding further, let us ask you a question, what are the initial steps you take when planning to buy something, whether it is a piece of electronic equipment or related to clothing? Online research, right? You type the name of the product you want to buy into a search engine like Google, browse through the list of links, click on some of them, read the product specifications, analyze reviews, and finally, add the chosen item to your cart and complete the purchase.  

 But have you ever wondered why companies invest so much in improving their online presence and why they offer customers the convenience of shopping through their websites and apps? There are two main reasons for this. First, over 60% of customers prefer shopping online. Second, online shopping allows customers to compare products conveniently from the comfort of their homes. And, this is called Digital Marketing.  

 Today, in this article, we will try to cover everything related to Digital Marketing, starting from its introduction to the scope, future, and career opportunities it offers. Also, we will show you how a BBA in Digital Marketing can help you build a captivating career in this field. So, without causing any delay, let's get started;  

 Scope of Digital Marketing  

Did you know that according to a recent report, global digital ad spending will rise 8.4% in 2024, reaching over $526 billion? In this competitive market, the customer is king; there is no doubt about it, and if businesses want to survive and grow in this modern era of competition, they have to pay attention to improving their online presence and invest in building their website and apps as approximately 53% of customers frequently conduct online research before making a purchase.  

With a population of over 1.4 billion, there is nothing wrong with saying that businesses see India as a house of a massive customer base. Moreover, 52.4% of India's population uses the Internet; out of which 75% of the customers prefer online shopping. Now, imagine why companies would not focus on improving their online presence and invest in their company's website and apps. 

Furthermore, the Indian digital advertising market is projected to grow at a CAGR of 27.42% to reach Rs 539 billion by 2024. Consequently, digital marketing salaries have increased dramatically, with an average increase of 30% in the past year. 

Future of Digital Marketing in India 

The future of digital marketing in India is all set for massive growth, backed by a constantly growing user base and a growing exposure to new technologies. According to experts, the percentage of Internet users is projected to grow from 52.4% in 2024 to approximately 64% by 2025. It will not only give wings to the fierce competition between businesses but also provide them with a golden opportunity to expand their customer base. Furthermore, the digital marketing budget is projected to rise by 20.2% in 2025 to reach Rs 59,200 crore by 2025. So, there is nothing wrong with saying that digital marketing is not a choice for businesses but a necessity.  

Final Words  

When you read this, we intend to be able to demonstrate to you that the digital space of future marketing is a promising future for India and one that will only continue to grow in the future. Therefore, if you find it interesting and want to build a captivating career in this domain, pursuing a BBA (Hons.) degree in Digital Marketing at Chandigarh University, you can go up the promotional ladder within the organization. 

BBA (Hons.) in Digital Marketing is a 3-year program aimed at providing you with business and management principles knowledge and skills. Furthermore, it will enable you to achieve competence in multiple dimensions of digital marketing, including Social Media Marketing, search engine optimization (SEO), content marketing, pay-per-click (PP) advertising, digital marketing strategy design, data analysis and interpretation, and others, etc. 

Whether you want to kickstart your career as a Digital Marketing Executive, SEO Specialist, Social Media Manager, Content Marketing Manager, PPC Specialist, Email Marketing Specialist, Web Analyst, Digital Marketing Analyst, Affiliate Marketing Manager, or even a full-fledged Digital Marketing Manager, a BBA (Hons. With a Digital Marketing degree from Chandigarh University, India's No.1 Private University, can satisfy all your job aspirations. 

Note: The views expressed in this article are of Chandigarh University and do not reflect/represent those of Shiksha