How to Start a Career in Digital Marketing After Class 12? Try BBA at CU!

Each time you scroll on Instagram, watch an ad on YouTube, or Google something you are exploring the vast universe of digital marketing. What if I were to tell you that the same universe you scroll through on your phone every day can actually shape your future career? Yes, you heard me right. In the modern digital age, companies cannot survive without an online presence, and they need smart digital marketers to help them thrive. So; if you are a 12th pass student who is sitting there wondering what career option you should pursue could be the best option for you, and that’s to pursue a BBA in Digital Marketing.

Let’s explain why this industry is booming, what you’re going to learn, what career opportunities you will have, and why Chandigarh University could be your best option for this journey.

Why Digital Marketing Is the Future of Business

The world is going digital at a faster rate than ever before. Traditional marketing methods like billboards, newspaper ads, and TV commercials are now being replaced by Instagram ads, Google ads, email newsletters, and influencer advertising.

From SMEs to multinationals—everyone wants to target their customers online. And that's where digital marketers come into the picture.

Here's why this sector is taking flight:

• India is expected to boast over 900 million internet users by the year 2026.
• The online advertising industry in India is growing more than 20% every year.
• Brands are spending billions on online ads instead of traditional ads.
• Small businesses are also spending money on websites, social media, and e-commerce.

With this rapid expansion, companies always look for talented professionals who will help them design campaigns, expand online, handle reputation, and analyze their audience. And that's what digital marketing is all about.

Why Choose BBA in Digital Marketing After Class 12?

You may be able to find many short-term digital marketing courses online, but to have a strong career, you need a course that gives you:

• A good business and marketing foundation
• Hands-on practice with digital tools and platforms
• A degree recognised by employers globally
• Practical experience through projects and internships

This is exactly what a BBA in Digital Marketing offers.

This 4-year undergraduate degree combines the skills of business administration with modern-day digital marketing principles. It prepares you to not just work in the field but also manage campaigns, deal with brands, and be aware of market trends.

Other than conventional business qualifications, BBA in Digital Marketing is futuristic and prepares you to market in today's digital-first world.

What Will You Learn in BBA Digital Marketing?

The best thing about online marketing is that it's dynamic. It changes every couple of months—and that's what makes it so thrilling! A good BBA course will not only teach you theories but keep you up to date with the latest trends, tools, and techniques.

Here are some topics and topics you'll be learning:

Digital Marketing Fundamentals

Understand how digital marketing operates, the channels employed, and how it differs from offline marketing.

Social Media Marketing

Understand how to create a brand using platforms like Instagram, LinkedIn, Facebook, Twitter, and YouTube.

Search Engine Optimisation (SEO)

Understand how sites rank on Google, which keywords matter, and how to make organic traffic happen.

Google Ads and Paid Campaigns

Understand pay-per-click (PPC) advertising, budgeting, and campaign planning.

Content Marketing

Learn how to create worthwhile, engaging content that speaks to people and converts.

Email Marketing

Study the power of email campaigns and how to tailor messages for customers and leads.

Analytics and Web Tools

Work with tools like Google Analytics, SEMrush, Canva, and Meta Ads Manager to measure and maximize performance.

E-commerce & Affiliate Marketing

Learn how to market and sell products online via platforms like Amazon, Flipkart, Shopify, and your own website.

Mobile Marketing & Influencer Campaigns

Use mobile apps and influencers to create a strong brand presence and trust.

Career Options After BBA in Digital Marketing

After you graduate with your BBA in Digital Marketing, you'll have plenty of career prospects in different industries. Almost every business today needs digital marketers, so this is one of the most versatile and popular careers.

Here are some popular job roles you can aim for:

• Digital Marketing Executive/Manager
• SEO Specialist
• Social Media Manager
• Content Creator/Strategist
• Email Marketing Expert
• PPC/Ads Manager
• Affiliate Marketing Manager
• Brand Strategist
• Web Analytics Expert
  

The best part is—you’re not limited to just jobs. Many students go on to become:

• Freelancers working for clients across the globe
• Entrepreneurs running their own marketing agencies
• Influencers and YouTubers using their knowledge to grow their brand

You can also work in various industries like:

• Fashion
• Travel & Tourism
• Tech & IT
• E-commerce
• Finance
• Healthcare
• Media & Entertainment
• Education

Why Chandigarh University Is a Top Choice for BBA in Digital Marketing

Let's consider a university that ticks all and then some of those boxes: Chandigarh University (CU). Based in Mohali, Punjab, CU is one of North India's most forward-thinking learning institutions. CU's BBA in Digital Marketing course is an innovation-ready degree that leverages business, creativity, and technology.

Curriculum Made for the Real World

The 6-semester curriculum is designed to gradually take students from the fundamentals of business to advanced marketing theory:

• An Introduction to business, business communication, and introductory marketing basics
• SEO, SEM, social media management, content strategy, and video marketing
• Marketing analytics, e-commerce, digital ad strategy, automation, and a final capstone project
• Students will also get the opportunity to earn certifications like Google Ads, HubSpot Inbound Marketing, Meta Blueprint, Canva Design School and others.

Real-World Exposure that Separates You

CU has theory and practice rolled into one place - the University has to offer:

• A Social Media Studio where you can "practice" on actual projects
• An Email Automation Lab where you can send out real campaigns
• Industry toolset access: SEMrush, Ahrefs, Google Data Studio, Figma and Adobe Suite
• Agency partners bringing actual clients into the classroom.

Real Clients, Real Campaigns

• Students complete client work on a regular basis through partnerships, like Blacklisted, for instance:
• Execute influencer marketing campaigns
• Audit websites, optimize them for SEO
• Launch product campaigns with targeted Facebook and Google ads
• Develop branding guides and content calendars

This type of experience leads to a solid portfolio — something most new graduates lack.

Scholarships and the Process of Admission

Candidates for the BBA in Digital Marketing program at Chandigarh University must have completed their 10+2 (or equivalent) with an overall grade point average of at least 50% in any field. Candidates' admission will be based on their CUCET 2025 score. The entrance exam for admission to Chandigarh University is the CUCET.

A 2,000 (refundable) security deposit, 89,000 for the semester, and an extra 2,500 for tests will be required.

Chandigarh University provides merit-based CUCET utilisation, 100% fee exemptions, and outstanding scholarships. Depending on your CUCET score, your semester fee could range from 0-75,650. Scholarships of 170 crores are available for this effort. 

Final Thoughts: Your Future in Digital Marketing Starts Now

Digital marketing is the right career choice if you enjoy being creative, are interested in current trends, and want to work in a field that blends technology and business. With a BBA in Digital Marketing, there's no better way to enter this world.

More than just a degree, it serves as a springboard for an interesting, fast-paced, and opportunity-rich job. There will always be a need for qualified people like you because the digital world is always getting bigger.

The first step toward your digital desire is to take action.

Apply to Chandigarh University for a BBA in Digital Marketing to make the most of your screen time and launch a rewarding career!

Watch the video below to learn more about the BBA in Digital Marketing course offered by Chandigarh University:

Note: The views expressed in this article are of Chandigarh University and do not reflect/represent those of Shiksha