MA Advertising & Public Relations: Course Fees, Admission 2025, Syllabus, Top Colleges, Career Scope

Updated on May 20, 2025 05:58 IST
Akansha Bisht

Akansha BishtSenior Executive

MA in Advertising & Public Relations is a 2-year-long postgraduate degree program. Subjects covered are public relations, corporate communications, digital marketing, event management and promotions. These build Social and Entrepreneurial skills that are needed in the Journalism, Media and Entertainment industries.

Admission to the MA in Advertising and Public Relations program is majorly based on the merit system. The eligibility criteria for the program include having a bachelor's degree in either Advertising, Public Relations, Journalism, or any relevant discipline from a recognized university.

Some popular MA in Advertising & Public Relations colleges in India include St. Joseph’s University, Kishinchand Chellaram College, Amity School of Communication, Makhanlal Chaturvedi National University of Journalism and Communication, AAFT, and more. Its average course fee ranges between INR 30,400 to INR 6 Lakh.

MA in Advertising and Public Relations postgraduates can seek employment opportunities in a variety of industries like Digital Marketing, Journalism, Mass Communication & Media, Advertising, Event Management, and so on. A few popular job profiles for MA in A&PR students involve Digital Marketing Executives, PR Executives, Public Relations Officers, Event Managers, Freelance Journalists, etc.

The average salary of a Digital Marketing Executive is INR 3.1 LPA in India. Interested candidates can continue reading the article for more MA in Advertising & Public Relations course details.

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MA in Advertising & Public Relations Course Details: Highlights

MA in Advertising and Public Relations program not only prepares students for a career in Advertising and Public Relations but also provides knowledge about the print media, online media, and broadcast industry. Candidates interested in the course can see the table below for key highlights of the MA in Advertising & Public Relations program:

Parameters Course Details
MA in Advertising & Public Relations Course Level Postgraduate
MA in Advertising & Public Relations Course Duration 2 Years
MA in Advertising & Public Relations Admission Criteria Merit-Based
MA in Advertising & Public Relations Eligibility Criteria A bachelor's degree in BA or any course from a relevant discipline.
MA in Advertising & Public Relations Top Colleges St. Joseph’s University, Kishinchand Chellaram College, Amity School of Communication, Makhanlal Chaturvedi National University of Journalism and Communication, AAFT, etc.
MA in Advertising & Public Relations Course Fee INR 30,400 to INR 6 Lakh
MA in Advertising & Public Relations Job Profiles Digital Marketing Executives, PR Executives, Public Relations Officers, Event Managers, Freelance Journalists, etc.
MA in Advertising & Public Relations Average Salary INR 3.1 LPA
MA in Advertising & Public Relations Top Recruiters Jagran New Media, NDTV Convergence, India Today Group, Wizcraft, FoxyMoron, Neil Patel Digital, and so on.

Note: The information is taken from various external sources and may vary.

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Q:   Are there any benefits of pursuing an MA in Advertising & Public Relations course?
A:

Pursuing an MA in Advertising & Public Relations can be beneficial for many reasons:

  • In-Demand Skills: The skills and expertise you'll gain with this course are and will continue to be in demand across many industries. 
  • Exciting Career Options: If you are interested in Advertising and Public Relations, it will offer you many exciting career opportunities in digital marketing and other fields.
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Q:   Which skills are required to do well in the Advertising & Public Relations?
A:

To thrive in the competitive market of Advertising & Public Relations, you need to gain skills like listening, communication, empathy, etc. This will make it easier for you to connect with the audience. Apart from this, strong writing skills, a creative mind, adaptability, attention to detail, research skills, etc., are also important for Advertising and PR professionals.

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Table of contents
  • MA in Advertising & Public Relations Admission Process 2025
  • MA in Advertising & Public Relations Syllabus
  • Best MA in Advertising & Public Relations Colleges in India
  • Popular Private MA in Advertising & Public Relations Colleges in India
  • MA in Advertising & Public Relations Career Scope: Job Profiles, Salaries and Top Recruiters
  • MA in Advertising & Public Relations Course FAQs
  • Course Cutoffs
  • Popular MA in Advertising & Public Relations Specializations
  • Most Popular Courses
View More

MA in Advertising & Public Relations Admission Process 2025

The admission process for MA in Advertising & Public Relations course is majorly based on the merit system. Tht is why students are not required to prepare for entrance exams to get admission to this program. Here is a step-by-step guide for candidates to have a general overview of the steps followed in the MA in Advertising & Public Relations admission process 2025:

Step 1: Check the Eligibility and if you qualify it or not
First thing is that you have to do is go to the official site of the college you wanna apply to.

Step 2: Sit for the Entrance Exam
If the course or college asks for it then you have to appear for entrance exams that can be state-level or college-level.

Step 3: Apply for the college Online
Go to the official website of the college and fill out the application form very much carefully.

Step 4: Counselling
Take part in counselling sessions which are held by the university to choose your seat.

Step 5: Document Check
Submit all your docs like mark sheets, ID proof, and exam scores for verification.

Step 6: Pay the Fee
Once everything is clear then you have to pay the admission fee to lock your seat and your admission is completed, you just need to attend the classes.

Note- The process can differ a bit from one university to another.

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MA in Advertising & Public Relations Eligibility Criteria

The eligibility criteria for the MA in Advertising & Public Relations course is usually the same for every college in India. Here are some important conditions that every student must fulfil:

  • A UG degree in either BA, BCom or BSc
  • In a discipline relevant to Advertising & Public Relations like Advertising, Public Relations, Journalism, Event Management, Mass Communication, Digital Marketing, etc.
  • With a minimum of 50% aggregate score from a recognized university.

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Q:   Which documents are required during MA in Advertising & Public Relations admission process?
A:

Here are some important documents you should carry during MA in Advertising & Public Relations to avoid any delays:

  • A bachelor's degree in a relevant discipline.
  • A valid ID Proof (Adhaar, PAN Card, Passport, etc.).
  • Migration Certificate.
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Q:   Is there any age criteria for MA in Advertising & Public Relations?
A:

No, there's no age limit to pursue MA in Advertising & Public Relations course in India. However, you'll need to fulfil the eligibility criteria set by the institutions. Though it can vary depending on individual colleges' requirements, the basic condition is to have a bachelor's degree in a relevant discipline from a recognised university.

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MA in Advertising & Public Relations Syllabus

The syllabus of the MA in Advertising & Public Relations is divided into 4 equal semesters. The course Syllabus has elective subjects, practicals and internship programs along with core subjects. Here is a general guide of the MA in Advertising & Public Relations syllabus followed by many colleges in India:

MA in Advertising & Public Relations Subjects Semester I
Communication Theory Consumer and Stakeholder Behaviour
Advertising - Principles and Concepts Public Relations - Principles and Concepts
Marketing and Brand Management Political Public Relations and Advertising
Language, Writing, and Communication Art and Design
Copywriting Consumer and Stakeholder Behaviour
MA in Advertising & Public Relations Subjects Semester II
Digital Communication Indian and Global Economy
Integrated Marketing Communication Marketing ResearchCorporate Communications
Corporate Communications Media Law and Ethics
Creative Campaign Planning Digital Communication
Marketing Research Creative Campaign Planning
MA in Advertising & Public Relations Subjects Semester III
Rural Marketing Communications Account Planning & Management
Media Planning and Buying Crisis Communication
Writing for Public Relations Event Management
Rural Marketing Communications Basics of News Writing
MA in Advertising & Public Relations Subjects Semester IV
Presentation Skills Corporate Etiquette and Organizational Behaviour
Term Paper Industry Internship

Note- The information is taken from various external sources and may vary.

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Q:   Which are the popular books for Advertising & Public Relations?
A:

Here are some recommended books for MA in Advertising & Public Relations students they can read along with their regular syllabus:

  • Crystallizing Public Opinion by Edward Bernays.
  • Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising by Ryan Holiday.
  • Primer of Public Relations research by Don W. Stacks.
  • All Marketers tell stories by Seth Godin.
  • The New Rules of Marketing and PR by David Meerman Scott.
Q:   What is the course structure of MA in Advertising & Public Relations?
A:

MA in Advertising and Public Relations is a 2-year PG course, which equips students with marketing communication skills. It teaches students about the strategies on how to make a product or a brand successful through communication and creativity in this competitive world.
The course structure of this programme includes classroom lectures, discussions, presentations, internships and industry visits. It is a 2-year programme divided into 4 equal semesters, of which, the 2nd year is majorly dedicated to the project work, dissertation, and internships.

Best MA in Advertising & Public Relations Colleges in India

There are around 30 colleges in India offering MA in Advertising & Public Relations courses, among them, around 7 are government and 18 private entities. These colleges along with providing advanced learning, offer great placement opportunities to students. Interested candidates can find the tables below highlighting some top government and private MA in Advertising & Public Relations colleges in India.

Best MA in Advertising & Public Relations Colleges in India Tuition Fee 
St Joseph's University Bangalore INR 2.75 Lakh
Kishinchand Chellaram College INR 1.3 Lakh
Amity School of Communication, Amity University INR 5.4 Lakh
MCNUJC, Bhopal INR 51,150 - INR 3.18 Lakh
Jagran Lakecity University INR 1.5 Lakh
Xavier School of Communications, Xavier University INR 3.2 Lakh
Rashtrasant Tukadoji Maharaj Nagpur University INR 30,400
Bangalore University INR 54,500
AAFT INR 3.36 Lakh
SGT University Gurgaon INR 2 Lakh

Note: The information is sourced from the official/counselling body of the institute/exam.

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Q:   What is the MA in Advertising & Public Relations course fee in India?
A:

There are around 30 colleges in India that provide MA in Advertising & Public Relations courses. Among them, around 17 colleges are private and 7 are government. The course fee structure of these colleges is based on their rating, faculty, course curriculum, placement record, etc. However, the average fee starts from INR 30,000 and goes up to INR 7 Lakh.

Popular Private MA in Advertising & Public Relations Colleges in India

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MA in Advertising & Public Relations Career Scope: Job Profiles, Salaries and Top Recruiters

There's a huge scope of employment in the Advertising and Public Relations field with digital and broadcast media expanding their wings worldwide, MA in Advertising & Public Relations postgraduates can seek job options in a variety of industries in India and abroad. MA in Advertising & Public Relations postgraduates can explore their career in Client Servicing in Ad and PR, Digital Marketing, Event Management, Media houses, and so on.

MA in Advertising & Public Relations Career Scope: Top Job Profiles

Job Profiles Job Description Average Salary
Digital Marketing Executives Their primary job is to create, implement, and manage digital marketing strategies for their company. It includes digital campaigning, content creation, data analysis, website management, etc. INR 3.1 LPA
PR Executives Their role is to manage their company's relationships with its clients, media, and consumers and make new relations. Their core responsibilities include developing PR strategies, publishing media releases, planning events, etc.  INR 3 LPA
Public Relations Officers PR Officers maintain external communication for their organization. Their ultimate goal is to manage their brand's image and convey positive messages to the audience. INR 2.8 LPA
Event Managers They plan and manage from pre- to post-events. Their duties include generating ideas for an event, managing its budget, making the bookings and reservations, negotiating with dealers, and so on. INR 4.9 LPA
Freelance Journalists A Freelance Journalist is a self-employed professional who sells their piece of information to media houses or related industries. They also work on a contract basis and get paid when the project is completed. INR 5.6 LPA
Content Writers Their job is to write informative yet compelling articles and blogs for websites and channels. Content Writers write in various niches like Technology, Medicine, Banking, Education, etc. INR 3.7 LPA
Brand Managers They are accountable for maintaining a company's brand, including its products, services, and goodwill. They work to stay ahead of competitors while resonating with their customers. INR 18.4 LPA

Note: The salary information is taken from Ambitionbox.com.

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MA in Advertising & Public Relations Career Scope: Top Recruiters

Advertising and Public Relations services are required across almost every industry around the globe. Be it an Event Management industry or an Automobile industry, they all need Advertising and Public Relations services to manage their brand's image, build relationships, and maintain their goodwill. However, the table below contains some of the top recruiters in India hiring MA in Advertising & Public Relations postgraduates for various job roles:

MA in Advertising & Public Relations Top Recruiters
Jagran New Media Neil Patel Digital Zee Entertainment Enterprises
Wizcraft WAT Consult HT Media
India Today Group FoxyMoron NDTV Convergence

Note: The information is taken from various external sources and may vary.

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Q:   Which are the employment areas for Advertising & Public Relations students?
A:

Advertising & Public Relations services are crucial for every industry. Based on their requirements, some companies outsource these services, many companies have their own Advertising & Public Relations departments. Meanwhile, some top industries that hire Advertising & Public Relations students include:

  • Event Management
  • Digital Marketing
  • Newspaper/Magazine
  • Online/Broadcast Media
  • Internet Companies
  • Fashion/Makeup Brands
  • Product/Service-Based Companies

MA in Advertising & Public Relations Course FAQs

Candidates can refer to this section for MA in Advertising & Public Relations course FAQs.

Q:   Which is better Masters in Mass Communication or Masters in Advertising and Public Relations?
A:

The basic difference between both is that Mass Communication is a field in which Advertising and Public Relations is a sub-discipline. With Masters in mass communication, you'll have the liberty or freedom to choose any subject such as Film Making, Photography, Cinematography, Advertisement, Public Relations, Animation, etc.

Whereas with Masters in Advertising and Public Relation you'll have to study specifically in the domain of Advertising and PR. This is also applicable in the career opportunities. However, the employment options today are not limited to a specific field, you'll still get to explore various industries.

Course Cutoffs

The cutoffs of popular MA in Advertising & Public Relations colleges is given below:
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Popular MA in Advertising & Public Relations Specializations

Following are the most popular MA in Advertising & Public Relations Specializations . You can explore the top Colleges offering these Specializations by clicking the links below.

Popular Specializations

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Answered 4 days ago

Below is the FTII JET eligibility criteria for courses in TV Wing:

Course Specialization

FTII JET Eligibility Criteria

1 Year Post Graduate Certificate Programme

Direction

Bachelor's Degree in any discipline from a recognised university or equivalent (The candidates who have not received their graduation degree before the application date are required to submit the same before the date of admission).

Electronic Cinematography

Video Editing

Sound Recording and TV Engineering 

N

Nupur Jain

Contributor-Level 6

Answered 4 days ago

Check below to find eligibility requirement for the courses offered through FTII JET in Film Wing:

FTII Course Specialization

FTII JET Eligibility Criteria

3 Year Post Graduate Programme (MFA in Cinema)

Direction & Screenplay Writing

 

 

Bachelor's Degree in any discipline from a recognised university or equivalent (The candidates who have not received their graduation degree before the application date are required to submit the same before the date of admission).

 

Cinematography

Editing

Sound Recording & Design 

Art Direction and Production Design

Bachelor's Degree in Applied Arts, Architecture, Painting, Sculpture, Interior Design, or related fields in Fine Arts, or equivalent from a recognised institute in any of the above

2 Year Post Graduate Programme (MFA in Cinema)

Screen Acting

Bachelor's Degree in any discipline from a recognised university or equivalent (The candidates who have not received their graduation degree before the application date are required to submit the same before the date of admission).

S

Shailja Singh

Contributor-Level 6

Answered a week ago

The total fees for PG Business and Financial Multimedia Journalism programme is INR 7,08,000. They also provides scholarships based on merit. For more information, students can visit the website. The college charges additional fees for hostel and mess. For more information, they can visit the colleg

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Chandeep Singh

Contributor-Level 10

Answered a week ago

The Advanced Diploma of Screen & Media course at Sydney Film School is 1-year long. This course is delivered face to face, 4 days per week. Students who want to take admission to this course can take direct entry after completing the Diploma. This course of Sydney Film School is designed to prepare

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H

Himanshi Shekhar

Contributor-Level 10

Answered a week ago

Sydney Film School Diploma of Screen & Media course is of one-year duration. This course teaches students with basics of film-making and screen production. Sydney Film School Diploma of Screen and Media course graduates in the 1st year with 5 projects, a music video, a TV commercial, a narrative sho

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C

Chandra Chaudhary

Contributor-Level 10

Answered a week ago

The job that gets the highest salary is Social Media Director or Head of Social Media. The average salary that they can earn are around INR 13 LPA to 15 LPA.

They set the overall brand strategy, manage teams and even directly influence revenue.

Other top-paying roles are - Performance Marketing Specia

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P

Parul Thapa

Contributor-Level 10

Answered a week ago

Being a Social Media Marketing (SMM) Manager is a fantastic career move for coming years because every business - from small local shops to global brands - now depends on digital presence to survive and grow. 

Candidates can see why it is a smart career choice below -

  • Companies are spending billions o

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M

Mamona Jain

Contributor-Level 10

Answered a week ago

The best course you can do in Social Media Marketing is an MBA or PGDM in Social Media Marketing.

It is a PG management course that teaches you how to use social media platforms (like Instagram, LinkedIn, Facebook and YouTube) to build a brand, attract customers and also drive business growth. 

In a b

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N

Nishtha Chatterjee

Contributor-Level 10

Answered a week ago

Event Management course teaches one get skills of how to plan and design events. These events can be a wedding, concerts or even conferences and office parties. 

Event Management course covers practical skills like -

  • budgeting
  • finding vendors
  • designing themes
  • marketing 
  • managing logistics 

Hope this helped

...Read more

Y

Yatendra Pradhan

Contributor-Level 10

Answered 2 weeks ago

The duration of JMI entrance exam is different for different programmes. For mass communication,  the JMI exam duration is 3 hours. For rest of the courses, the duration is between 1 hour 30 minutes to 3 hours.

N

Nishtha Singh

Contributor-Level 6

Answered 2 weeks ago

Factors affecting JMI entrance exam cut off are as follows:

  • Number of Applicants
  • Difficulty Level of Exam
  • Number of Seats Available
  • Category of Candidates
  • Marks Obtained by Applicants

JMI releases cut off for each course and category in PDF format.

A

Atul Singh

Contributor-Level 6

Answered 2 weeks ago

Yes, Jamia released the course-wise JMI result in PDF format. Once released, candidates who appeared for the examination can check their result on its official website. The result will include name, roll number and rank of the selected candidates.

Y

Yatendra Choudhury

Contributor-Level 6

Answered 2 weeks ago

After the answer key for JMI entrance exam is released, Jamia will open a window for candidates challenge it. The JMI answer key objection window is usually open for 48 hours. To submit their objection against answer key, candidates have to pay INR 200 per question. No challenge will be accepted wit

...Read more

S

Shiksha Vimal

Contributor-Level 6

Answered 3 weeks ago

If a candidate forgets his/her JMI login password, it can be retrieved by following below steps:

  • Visit official JMI Entrance Exam website 
  • Click on JMI Entrance Exam tab
  • Click on Forgot Password link under User Login tab.
  • Enter applicant name, email and date of birth 
  • A password reset link will be given

...Read more

Y

Yatendra Singh

Contributor-Level 6

Answered 3 weeks ago

Yes, if you want to apply for two courses at Jamia, you will have to fill two seprate application forms for both courses. But, they do not have to register twice. Candidates will also have to pay JMI application fee for both courses.

JMI aspirants are advised to check the eligibility criteria and adm

...Read more

S

Shailja Singh

Contributor-Level 6

Answered 3 weeks ago

The JMI eligibility criteria for each UG and PG course is different. Candidates who wish to get admission at Jamia are advised to check the eligibility criteria of their target course before registering for entrance exam.

R

Rachit Katariya

Contributor-Level 6

Answered 3 weeks ago

To get admission at Jamia Millia Islamia, students have to register and appear for the entrance exam. JMI will offer seats based on scores obtained in exam. For some courses, candidates have to also appear for Group Discussion and Personal Interview round.

Selected candidates will have to then get th

...Read more

N

Nishtha Rai

Contributor-Level 6

Answered 3 weeks ago

The difficulty level of JMI entrance exam syllabus depends on the course. the JMI syllabus difficulty level for UG courses is moderate as most of the topics are related to Class 12 topics. Similarly, the PG course syllabus is based on undergraduate syllabus. Students have to focus more on Current Af

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V

Vikrant Kaur

Contributor-Level 6

Answered 3 weeks ago

Candidates who wish to pursue Mass Media course at Jamia Millia Islamia will have to participate in the interview round of 15-20 minutes. The interview usually includes questions based on following topics:

  • Contemporary political, social, cultural and economic issues

  • Contemporary media

  • Fictional and non

...Read more

N

Nishtha Singh

Contributor-Level 6

Answered 3 weeks ago

No, Jamia Millia Islamia will not offer admission to B.A. (Hons) in Economics without JMI entrance exam scores. Candidates must take the exam and meet the eligibility criteria of the university to secure a seat at Jamia.

S

Sumridhi Bisht

Contributor-Level 6

Answered 3 weeks ago

Yes; getting a PR after studying in Austria is possible. Thi requires at least 5 years of continuous legal stay on a work permit in Austria. The recent graduates can transition from a student permit to a Red-White-Red (RWR) Card by securing a relevant job and later apply for the Long-Term Resident E

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U

Upasana Khandelwal

Contributor-Level 8

Answered 3 weeks ago

Jamia also accepts CUET UG score for admission to some undergraduate courses. So, candidates who are appearing for CUET exam must first check the admission and eligibility requirements of Jamia Millia Islamia University to know whether JMI accepts CUET score or JMI score for a particular exam. 

R

Rachit Katariya

Contributor-Level 6

Answered 3 weeks ago

Candidates have to prepare questions related to following topics for JMI interview round for admission to mass communication and media courses through entrance exam.

  • Contemporary political, social, cultural and economic issues

  • Contemporary media

  • Fictional and non-fictional films

  • General knowledge and th

...Read more

N

Nishtha Rai

Contributor-Level 6

Answered 3 weeks ago

A candidates who has graduated in any discipline in 10+2+3 pattern can apply at Jamia to pursue MA in Mass Communication. Additionally, a candidate should have at least 50 per cent aggregate at graduation level.

V

Vikrant Kaur

Contributor-Level 6

Answered 3 weeks ago

A student has to enter following details to register for JMI entrance exam:

  • Name of Applicant
  • Gender
  • Date of Birth
  • Father's Name
  • Mother's Name
  • Email ID
  • Mobile Number
  • Create Password

N

Nishtha Singh

Contributor-Level 6

Answered 3 weeks ago

Check below to know size, format, background and colour specifications for photo and signature in JMI application form.

Specifications PhotographSignature
File FormatJPEGJPEG
SizeMaximum 100kbMaximum 100kb
BackgroundWhiteWhite
Pen Color (-)Black

S

Sumridhi Bisht

Contributor-Level 6

Answered 3 weeks ago

Jamia Millia Islamia will soon release the official JMI entrance exam syllabus for all offered courses on its official website. Once released, candidates will be able to download the syllabus PDF at admission.jmi.ac.in.

A

Atul Singh

Contributor-Level 6

Answered 3 weeks ago

JMI entrance exam application form 2026 was released on February 20, 2026. The last date to fill and submit online form is March 25, 2026. Candidates can find the direct link to fill registration form on admission.jmi.ac.in.

Y

Yatendra Choudhury

Contributor-Level 6

Answered 3 weeks ago

It is possible that Jamia Millia Islamia changes the eligibility requirements for admission to a course through JMI entrance exam. Therefore, candidates who wish to get admission at JMI must check official admission prospectus for current year and check the JMI eligibility criteria for desired cours

...Read more

S

Shiksha Vimal

Contributor-Level 6

Answered 3 weeks ago

Yes, Jamia Millia Islamia also offers admission to multiple undergraduate courses through CUET UG scores. Candidates who want to secure a seat at JMI through CUET UG have to just register for JMI counselling after NTA releases CUET UG result.

N

Nupur Jain

Contributor-Level 6

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