MA Advertising & Public Relations: Course Fees, Admission 2025, Syllabus, Top Colleges, Career Scope

Updated on May 20, 2025 05:58 IST
Akansha Bisht

Akansha BishtSenior Executive

MA in Advertising & Public Relations is a 2-year-long postgraduate degree program. Subjects covered are public relations, corporate communications, digital marketing, event management and promotions. These build Social and Entrepreneurial skills that are needed in the Journalism, Media and Entertainment industries.

Admission to the MA in Advertising and Public Relations program is majorly based on the merit system. The eligibility criteria for the program include having a bachelor's degree in either Advertising, Public Relations, Journalism, or any relevant discipline from a recognized university.

Some popular MA in Advertising & Public Relations colleges in India include St. Joseph’s University, Kishinchand Chellaram College, Amity School of Communication, Makhanlal Chaturvedi National University of Journalism and Communication, AAFT, and more. Its average course fee ranges between INR 30,400 to INR 6 Lakh.

MA in Advertising and Public Relations postgraduates can seek employment opportunities in a variety of industries like Digital Marketing, Journalism, Mass Communication & Media, Advertising, Event Management, and so on. A few popular job profiles for MA in A&PR students involve Digital Marketing Executives, PR Executives, Public Relations Officers, Event Managers, Freelance Journalists, etc.

The average salary of a Digital Marketing Executive is INR 3.1 LPA in India. Interested candidates can continue reading the article for more MA in Advertising & Public Relations course details.

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MA in Advertising & Public Relations Course Details: Highlights

MA in Advertising and Public Relations program not only prepares students for a career in Advertising and Public Relations but also provides knowledge about the print media, online media, and broadcast industry. Candidates interested in the course can see the table below for key highlights of the MA in Advertising & Public Relations program:

Parameters Course Details
MA in Advertising & Public Relations Course Level Postgraduate
MA in Advertising & Public Relations Course Duration 2 Years
MA in Advertising & Public Relations Admission Criteria Merit-Based
MA in Advertising & Public Relations Eligibility Criteria A bachelor's degree in BA or any course from a relevant discipline.
MA in Advertising & Public Relations Top Colleges St. Joseph’s University, Kishinchand Chellaram College, Amity School of Communication, Makhanlal Chaturvedi National University of Journalism and Communication, AAFT, etc.
MA in Advertising & Public Relations Course Fee INR 30,400 to INR 6 Lakh
MA in Advertising & Public Relations Job Profiles Digital Marketing Executives, PR Executives, Public Relations Officers, Event Managers, Freelance Journalists, etc.
MA in Advertising & Public Relations Average Salary INR 3.1 LPA
MA in Advertising & Public Relations Top Recruiters Jagran New Media, NDTV Convergence, India Today Group, Wizcraft, FoxyMoron, Neil Patel Digital, and so on.

Note: The information is taken from various external sources and may vary.

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Q:   Are there any benefits of pursuing an MA in Advertising & Public Relations course?
A:

Pursuing an MA in Advertising & Public Relations can be beneficial for many reasons:

  • In-Demand Skills: The skills and expertise you'll gain with this course are and will continue to be in demand across many industries. 
  • Exciting Career Options: If you are interested in Advertising and Public Relations, it will offer you many exciting career opportunities in digital marketing and other fields.
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Q:   Which skills are required to do well in the Advertising & Public Relations?
A:

To thrive in the competitive market of Advertising & Public Relations, you need to gain skills like listening, communication, empathy, etc. This will make it easier for you to connect with the audience. Apart from this, strong writing skills, a creative mind, adaptability, attention to detail, research skills, etc., are also important for Advertising and PR professionals.

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Table of contents
  • MA in Advertising & Public Relations Admission Process 2025
  • MA in Advertising & Public Relations Syllabus
  • Best MA in Advertising & Public Relations Colleges in India
  • Popular Private MA in Advertising & Public Relations Colleges in India
  • MA in Advertising & Public Relations Career Scope: Job Profiles, Salaries and Top Recruiters
  • MA in Advertising & Public Relations Course FAQs
  • Course Cutoffs
  • Popular MA in Advertising & Public Relations Specializations
  • Most Popular Courses
View More

MA in Advertising & Public Relations Admission Process 2025

The admission process for MA in Advertising & Public Relations course is majorly based on the merit system. Tht is why students are not required to prepare for entrance exams to get admission to this program. Here is a step-by-step guide for candidates to have a general overview of the steps followed in the MA in Advertising & Public Relations admission process 2025:

Step 1: Check the Eligibility and if you qualify it or not
First thing is that you have to do is go to the official site of the college you wanna apply to.

Step 2: Sit for the Entrance Exam
If the course or college asks for it then you have to appear for entrance exams that can be state-level or college-level.

Step 3: Apply for the college Online
Go to the official website of the college and fill out the application form very much carefully.

Step 4: Counselling
Take part in counselling sessions which are held by the university to choose your seat.

Step 5: Document Check
Submit all your docs like mark sheets, ID proof, and exam scores for verification.

Step 6: Pay the Fee
Once everything is clear then you have to pay the admission fee to lock your seat and your admission is completed, you just need to attend the classes.

Note- The process can differ a bit from one university to another.

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MA in Advertising & Public Relations Eligibility Criteria

The eligibility criteria for the MA in Advertising & Public Relations course is usually the same for every college in India. Here are some important conditions that every student must fulfil:

  • A UG degree in either BA, BCom or BSc
  • In a discipline relevant to Advertising & Public Relations like Advertising, Public Relations, Journalism, Event Management, Mass Communication, Digital Marketing, etc.
  • With a minimum of 50% aggregate score from a recognized university.

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Q:   Which documents are required during MA in Advertising & Public Relations admission process?
A:

Here are some important documents you should carry during MA in Advertising & Public Relations to avoid any delays:

  • A bachelor's degree in a relevant discipline.
  • A valid ID Proof (Adhaar, PAN Card, Passport, etc.).
  • Migration Certificate.
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Q:   Is there any age criteria for MA in Advertising & Public Relations?
A:

No, there's no age limit to pursue MA in Advertising & Public Relations course in India. However, you'll need to fulfil the eligibility criteria set by the institutions. Though it can vary depending on individual colleges' requirements, the basic condition is to have a bachelor's degree in a relevant discipline from a recognised university.

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MA in Advertising & Public Relations Syllabus

The syllabus of the MA in Advertising & Public Relations is divided into 4 equal semesters. The course Syllabus has elective subjects, practicals and internship programs along with core subjects. Here is a general guide of the MA in Advertising & Public Relations syllabus followed by many colleges in India:

MA in Advertising & Public Relations Subjects Semester I
Communication Theory Consumer and Stakeholder Behaviour
Advertising - Principles and Concepts Public Relations - Principles and Concepts
Marketing and Brand Management Political Public Relations and Advertising
Language, Writing, and Communication Art and Design
Copywriting Consumer and Stakeholder Behaviour
MA in Advertising & Public Relations Subjects Semester II
Digital Communication Indian and Global Economy
Integrated Marketing Communication Marketing ResearchCorporate Communications
Corporate Communications Media Law and Ethics
Creative Campaign Planning Digital Communication
Marketing Research Creative Campaign Planning
MA in Advertising & Public Relations Subjects Semester III
Rural Marketing Communications Account Planning & Management
Media Planning and Buying Crisis Communication
Writing for Public Relations Event Management
Rural Marketing Communications Basics of News Writing
MA in Advertising & Public Relations Subjects Semester IV
Presentation Skills Corporate Etiquette and Organizational Behaviour
Term Paper Industry Internship

Note- The information is taken from various external sources and may vary.

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Q:   Which are the popular books for Advertising & Public Relations?
A:

Here are some recommended books for MA in Advertising & Public Relations students they can read along with their regular syllabus:

  • Crystallizing Public Opinion by Edward Bernays.
  • Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising by Ryan Holiday.
  • Primer of Public Relations research by Don W. Stacks.
  • All Marketers tell stories by Seth Godin.
  • The New Rules of Marketing and PR by David Meerman Scott.
Q:   What is the course structure of MA in Advertising & Public Relations?
A:

MA in Advertising and Public Relations is a 2-year PG course, which equips students with marketing communication skills. It teaches students about the strategies on how to make a product or a brand successful through communication and creativity in this competitive world.
The course structure of this programme includes classroom lectures, discussions, presentations, internships and industry visits. It is a 2-year programme divided into 4 equal semesters, of which, the 2nd year is majorly dedicated to the project work, dissertation, and internships.

Best MA in Advertising & Public Relations Colleges in India

There are around 30 colleges in India offering MA in Advertising & Public Relations courses, among them, around 7 are government and 18 private entities. These colleges along with providing advanced learning, offer great placement opportunities to students. Interested candidates can find the tables below highlighting some top government and private MA in Advertising & Public Relations colleges in India.

Best MA in Advertising & Public Relations Colleges in India Tuition Fee 
St Joseph's University Bangalore INR 2.75 Lakh
Kishinchand Chellaram College INR 1.3 Lakh
Amity School of Communication, Amity University INR 5.4 Lakh
MCNUJC, Bhopal INR 51,150 - INR 3.18 Lakh
Jagran Lakecity University INR 1.5 Lakh
Xavier School of Communications, Xavier University INR 3.2 Lakh
Rashtrasant Tukadoji Maharaj Nagpur University INR 30,400
Bangalore University INR 54,500
AAFT INR 3.36 Lakh
SGT University Gurgaon INR 2 Lakh

Note: The information is sourced from the official/counselling body of the institute/exam.

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Q:   What is the MA in Advertising & Public Relations course fee in India?
A:

There are around 30 colleges in India that provide MA in Advertising & Public Relations courses. Among them, around 17 colleges are private and 7 are government. The course fee structure of these colleges is based on their rating, faculty, course curriculum, placement record, etc. However, the average fee starts from INR 30,000 and goes up to INR 7 Lakh.

Popular Private MA in Advertising & Public Relations Colleges in India

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MA in Advertising & Public Relations Career Scope: Job Profiles, Salaries and Top Recruiters

There's a huge scope of employment in the Advertising and Public Relations field with digital and broadcast media expanding their wings worldwide, MA in Advertising & Public Relations postgraduates can seek job options in a variety of industries in India and abroad. MA in Advertising & Public Relations postgraduates can explore their career in Client Servicing in Ad and PR, Digital Marketing, Event Management, Media houses, and so on.

MA in Advertising & Public Relations Career Scope: Top Job Profiles

Job Profiles Job Description Average Salary
Digital Marketing Executives Their primary job is to create, implement, and manage digital marketing strategies for their company. It includes digital campaigning, content creation, data analysis, website management, etc. INR 3.1 LPA
PR Executives Their role is to manage their company's relationships with its clients, media, and consumers and make new relations. Their core responsibilities include developing PR strategies, publishing media releases, planning events, etc.  INR 3 LPA
Public Relations Officers PR Officers maintain external communication for their organization. Their ultimate goal is to manage their brand's image and convey positive messages to the audience. INR 2.8 LPA
Event Managers They plan and manage from pre- to post-events. Their duties include generating ideas for an event, managing its budget, making the bookings and reservations, negotiating with dealers, and so on. INR 4.9 LPA
Freelance Journalists A Freelance Journalist is a self-employed professional who sells their piece of information to media houses or related industries. They also work on a contract basis and get paid when the project is completed. INR 5.6 LPA
Content Writers Their job is to write informative yet compelling articles and blogs for websites and channels. Content Writers write in various niches like Technology, Medicine, Banking, Education, etc. INR 3.7 LPA
Brand Managers They are accountable for maintaining a company's brand, including its products, services, and goodwill. They work to stay ahead of competitors while resonating with their customers. INR 18.4 LPA

Note: The salary information is taken from Ambitionbox.com.

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MA in Advertising & Public Relations Career Scope: Top Recruiters

Advertising and Public Relations services are required across almost every industry around the globe. Be it an Event Management industry or an Automobile industry, they all need Advertising and Public Relations services to manage their brand's image, build relationships, and maintain their goodwill. However, the table below contains some of the top recruiters in India hiring MA in Advertising & Public Relations postgraduates for various job roles:

MA in Advertising & Public Relations Top Recruiters
Jagran New Media Neil Patel Digital Zee Entertainment Enterprises
Wizcraft WAT Consult HT Media
India Today Group FoxyMoron NDTV Convergence

Note: The information is taken from various external sources and may vary.

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Q:   Which are the employment areas for Advertising & Public Relations students?
A:

Advertising & Public Relations services are crucial for every industry. Based on their requirements, some companies outsource these services, many companies have their own Advertising & Public Relations departments. Meanwhile, some top industries that hire Advertising & Public Relations students include:

  • Event Management
  • Digital Marketing
  • Newspaper/Magazine
  • Online/Broadcast Media
  • Internet Companies
  • Fashion/Makeup Brands
  • Product/Service-Based Companies

MA in Advertising & Public Relations Course FAQs

Candidates can refer to this section for MA in Advertising & Public Relations course FAQs.

Q:   Which is better Masters in Mass Communication or Masters in Advertising and Public Relations?
A:

The basic difference between both is that Mass Communication is a field in which Advertising and Public Relations is a sub-discipline. With Masters in mass communication, you'll have the liberty or freedom to choose any subject such as Film Making, Photography, Cinematography, Advertisement, Public Relations, Animation, etc.

Whereas with Masters in Advertising and Public Relation you'll have to study specifically in the domain of Advertising and PR. This is also applicable in the career opportunities. However, the employment options today are not limited to a specific field, you'll still get to explore various industries.

Course Cutoffs

The cutoffs of popular MA in Advertising & Public Relations colleges is given below:
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Popular MA in Advertising & Public Relations Specializations

Following are the most popular MA in Advertising & Public Relations Specializations . You can explore the top Colleges offering these Specializations by clicking the links below.

Popular Specializations

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Student Forum

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Write here...

Answered Yesterday

The MGM College of Journalism and Mass Communication placement report for 2023 is not out yet. However the NIRF report for 2024 has been released.Check out the tabulated data given below to know more about MGM College of Journalism and Mass Communication placement 2023:

Course 

Total Students (2023) 

Students Placed (2023)

Median Salary (2023) 

UG 3-year

63

29

INR 3 LPA

PG 2-year

13

10

INR 3 LPA

NOTE: The above data is obtain

...Read more

d

diksha soni

Contributor-Level 10

Answered Yesterday

The institution has not released the course-wise placement packages as of yet. Meanwhile the NIRF report has been released. Check out the table below to know more:

Particulars

Placement Statistics (2022)

Placement Statistics (2023)

Total Students

6 (UG 3-year)

13 PG 2-year

  63 (UG 3-year)

  13 PG 2-year

No. of Students Placed

3 (UG 3-year)

10 PG 2-year

  29 (UG 3-year)

 10 PG 2-year

Median Package

INR 3 LPA (UG 3-year)

INR 3 LPA (PG 2-year)

INR 3 LPA (UG 3-year)

INR 3 LPA (PG 2-year)

NOTE: The above data is obtained from the NIRF report 2024

d

diksha soni

Contributor-Level 10

Answered Yesterday

Yes, MGM College of Journalism and Mass Communication has an impressive placement record. The table below provides the placement data for the past three years as per the NIRF Report 2024:

Particulars

Placement Statistics (2022)

Placement Statistics (2023)

Total Students

6 (UG 3-year)

13 PG 2-year

  63 (UG 3-year)

  13 PG 2-year

No. of Students Placed

3 (UG 3-year)

10 PG 2-year

  29 (UG 3-year)

 10 PG 2-year

Median Package

INR 3 LPA (UG 3-year)

INR 3 LPA (PG 2-year)

INR 3 LPA (UG 3-year)

INR 3 LPA (PG 2-year)

NOTE: The above data is obtained from the NIRF report 2024

d

diksha soni

Contributor-Level 10

Answered Yesterday

MGM College of Journalism and Mass Communication provides good placements to its graduating students. The students are given excellent placement support every year placing them in top companies. Check out the table below to know the key highlights of the MGM College of Journalism and Mass Communicat

...Read more

d

diksha soni

Contributor-Level 10

Answered Yesterday

Some the top recruiters for MGM College of Journalism and Mass Communication Placement are listed below:

MGM College of Journalism and Mass Communication Placements Top Recruiters

The Hindu

Saam Tv

Times of India

Radio Mirchi

Republic TV

News Hunt

ABP Majha

AM News Channel

d

diksha soni

Contributor-Level 10

Answered Yesterday

The average salary package for placements at MGM College of Journalism and Mass Communication has not yet been disclosed. However, the Median Salary (2023) package has been published. Please refer to the table below for the median packages recorded in recent years.

Particulars 

Placement Statistics (2022)

Placement Statistics (2023)

Median Package

INR 3 LPA (UG 3-year)

INR 3 LPA (PG 2-year)

INR 3 LPA (UG 3-year)

INR 3 LPA (PG 2-year)

NOTE: The above data is obtained fr

...Read more

d

diksha soni

Contributor-Level 10

Answered Yesterday

A total of 42 students have been placed during the MGM College of Journalism and Mass Communication placements in past years. Check out the table below to see the breakdown of students placed in each year:

Particulars

Placement Statistics (2022)

Placement Statistics (2023)

Total Students

6 (UG 3-year)

13 PG 2-year

  63 (UG 3-year)

  13 PG 2-year

No. of Students Placed

3 (UG 3-year)

10 PG 2-year

  29 (UG 3-year)

 10 PG 2-year

NOTE: The above data is obtained from the NIRF report 2024

d

diksha soni

Contributor-Level 10

Answered Yesterday

The MGM College of Journalism and Mass Communication the highest package has not been disclosed yet. Once released it will be updated here. Meanwhile, students can refer to the median package given in the table below:

Particulars 

Placement Statistics (2023)

Median Package 

INR 3 LPA (UG 3-year)

INR 3 LPA (PG 2-year)

NOTE: The above data is obtained from the NIRF report 2024

d

diksha soni

Contributor-Level 10

Answered Yesterday

MGM College of Journalism and Mass Communication provides good placements to its graduating students. Check out the table below to know the key highlights of the MGM College of Journalism and Mass Communication placements 2023:

Course 

Total Students (2023) 

Students Placed (2023)

Median Salary (2023) 

UG 3-year

63

29

INR 3 LPA

PG 2-year

13

10

INR 3 LPA

NOTE: The above data is obtained from the NIRF report 2024

d

diksha soni

Contributor-Level 10

Answered Yesterday

MGM College of Journalism and Mass Communication Placement  is known for its excellent placement record. Have a look at the tabulated data given below to know more about MGM College of Journalism and Mass Communication placements 2023:

Course 

Total Students (2023) 

Students Placed (2023)

Median Salary (2023) 

UG 3-year

63

29

INR 3 LPA

PG 2-year

13

10

INR 3 LPA

NOTE: The above data is obtained from the NIRF report 2024

d

diksha soni

Contributor-Level 10

Answered Yesterday

SVIMS Kolkata BSc Media Science syllabus follows semester pattern. It includes semester-wise topics, which are both practical and theory based. Some of the practical subjects are Photography, Basic Computer Application, Stage Production, etc. Mentioned below are some of the topics covered in the fir

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A

Aishwarya Kumari

Contributor-Level 10

Answered Yesterday

Symbiosis Institute of Media and Communication offers MA for two-years at the PG level. The programme is divided into four semesters. Candidates can apply for MA in:

  • Journalism & Media Industries
  • Film, Television & Digital Production

N

Nishtha Shukla

Guide-Level 15

Answered Yesterday

Candidates need to complete graduation from any recognised university with at least 50% aggregate (45% aggregate for SC/ ST) to apply for MA programme at Symbiosis Institute of Media and Communication. Aspirants expecting their final years results can also apply. However, the admission is provisiona

...Read more

N

Nishtha Shukla

Guide-Level 15

Answered Yesterday

Candidates can apply online at the institute. Check below the steps for Symbiosis Institute of Media and Communication application process:

  • Go to the website of SIMC Pune.
  • Click on Apply option on the Home page.
  • Register with the basic details to get login credentials.
  • Login to fill out the application

...Read more

N

Nishtha Shukla

Guide-Level 15

Answered Yesterday

Candidates need to pay a fees to apply at Symbiosis Institute of Media and Communication. The application fees for MA is INR 1,500. Candidates can pay the fees via any of the online payment modes. Aspirants must keep the fee receipt with them.

N

Nishtha Shukla

Guide-Level 15

Answered Yesterday

Symbiosis Institute of Media and Communication offers seats to candidats based on their scores in entrance exam or performance in selection rounds. There are 120 seats in MBA 30 each in MA specialisations. Aspirants need to confirm their seat after passing the selection rounds by paying the course f

...Read more

N

Nishtha Shukla

Guide-Level 15

Answered Yesterday

Symbiosis Institute of Media and Communication offers three courses at the PG level. Candidates need to complete a minimum of graduation with at least 50% aggregate to apply for PG programmes. The institute offers MBA in Communication Management, MA (Journalism & Media Industries) and MA (Film, Tele

...Read more

N

Nishtha Shukla

Guide-Level 15

Answered Yesterday

The PR, Advertising & Events programme at AAFT Noida places strong emphasis on industry exposure, applied learning, and continuous skill development. While many colleges in Delhi NCR focus largely on theory, AAFT integrates classroom learning with live projects, studio-based work, industry interacti

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Akriti Dhoundiyal

Beginner-Level 3

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Emoji Kha

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Priya Kumari

Beginner-Level 3

Answered 3 days ago

I experienced that the year is always packed with different cultural, management, and sports activities. Cultural events added fun and celebration to campus life, with students getting chances to participate, perform, and enjoy together. Management events brought a learning side, where we got exposu

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Shalinigowda

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Answered 4 days ago

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Yakub Momin

Contributor-Level 8

Answered 4 days ago

Sure, I have also pursued Journalism from Canada specifically from University of Waterloo. Thus first of all, I will recommend this university to you. You can check the list below for some more recommendations:

  1. University of Ottawa
  2. Concordia University
  3. Carleton University
  4. Toronto Metropolitan University

...Read more

A

Abhishek Arora

Contributor-Level 7

Answered 4 days ago

First of all it's a great idea as moving abroad will teach you a lot of lessons that a theory cannot. If you really want to pursue Journalism and Mass Communication abroad then some of the best countries are UK, USA, Neitherlands, Canada, Australia and Germany.

These countries provide you with excell

...Read more

M

Mohit Mishra

Contributor-Level 7

Answered a week ago

According to the brochure of Jindal School of Journalism and Communication, the syllabus of the BA (Hons) and BSc (Hons) in Film and New media is the same. Both course have the same credit score distribution and teach the same subjects across all semesters. The internship breaks in the curriculum is

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S

Saurabh Khanduri

Contributor-Level 10

Answered a week ago

Jindal School of Journalism and Communication offers the Film and New Media specialisation in both BA (Hons) and BSc (Hons) course mode. BSc (Hons) at Jindal School of Journalism and Communication is only offered in the aforementioned specialisation. However, the BA (Hons) course is available in oth

...Read more

S

Saurabh Khanduri

Contributor-Level 10

Answered a week ago

If you want to appear to pursue Public Relations Courses, then you will have to appear for entrance exam that are conducted for B.A programs and Journalism Programs and Management courses such as -

  • CUET-PG
  • CUET
  • MAH CET
  • JEECUP
  • CAT
  • MAT

K

Kritika Tyagi

Contributor-Level 7

Answered a week ago

Yes, this is a common pathway. You need to complete a Diploma programme to be eligible for a Post-Graduation Work Permit. You can apply for PR through Canadian Experience Class. Minimum 1 year of Canadian work experience is required.

R

Raushan Jain

Contributor-Level 7

Answered a week ago

Yes, media and creative programmes has strong placement record. This is due to the industrial partnerships and training infrastructure. 

 

M

Meitankeisangbam Vasundha

Contributor-Level 10

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