MA Advertising & Public Relations: Course Fees, Admission 2025, Syllabus, Top Colleges, Career Scope
Akansha BishtSenior Executive
MA in Advertising & Public Relations is a 2-year-long postgraduate degree program. Subjects covered are public relations, corporate communications, digital marketing, event management and promotions. These build Social and Entrepreneurial skills that are needed in the Journalism, Media and Entertainment industries.
Admission to the MA in Advertising and Public Relations program is majorly based on the merit system. The eligibility criteria for the program include having a bachelor's degree in either Advertising, Public Relations, Journalism, or any relevant discipline from a recognized university.
Some popular MA in Advertising & Public Relations colleges in India include St. Joseph’s University, Kishinchand Chellaram College, Amity School of Communication, Makhanlal Chaturvedi National University of Journalism and Communication, AAFT, and more. Its average course fee ranges between INR 30,400 to INR 6 Lakh.
MA in Advertising and Public Relations postgraduates can seek employment opportunities in a variety of industries like Digital Marketing, Journalism, Mass Communication & Media, Advertising, Event Management, and so on. A few popular job profiles for MA in A&PR students involve Digital Marketing Executives, PR Executives, Public Relations Officers, Event Managers, Freelance Journalists, etc.
The average salary of a Digital Marketing Executive is INR 3.1 LPA in India. Interested candidates can continue reading the article for more MA in Advertising & Public Relations course details.
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MA in Advertising & Public Relations Course Details: Highlights
MA in Advertising and Public Relations program not only prepares students for a career in Advertising and Public Relations but also provides knowledge about the print media, online media, and broadcast industry. Candidates interested in the course can see the table below for key highlights of the MA in Advertising & Public Relations program:
| Parameters | Course Details |
|---|---|
| MA in Advertising & Public Relations Course Level | Postgraduate |
| MA in Advertising & Public Relations Course Duration | 2 Years |
| MA in Advertising & Public Relations Admission Criteria | Merit-Based |
| MA in Advertising & Public Relations Eligibility Criteria | A bachelor's degree in BA or any course from a relevant discipline. |
| MA in Advertising & Public Relations Top Colleges | St. Joseph’s University, Kishinchand Chellaram College, Amity School of Communication, Makhanlal Chaturvedi National University of Journalism and Communication, AAFT, etc. |
| MA in Advertising & Public Relations Course Fee | INR 30,400 to INR 6 Lakh |
| MA in Advertising & Public Relations Job Profiles | Digital Marketing Executives, PR Executives, Public Relations Officers, Event Managers, Freelance Journalists, etc. |
| MA in Advertising & Public Relations Average Salary | INR 3.1 LPA |
| MA in Advertising & Public Relations Top Recruiters | Jagran New Media, NDTV Convergence, India Today Group, Wizcraft, FoxyMoron, Neil Patel Digital, and so on. |
Note: The information is taken from various external sources and may vary.
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To thrive in the competitive market of Advertising & Public Relations, you need to gain skills like listening, communication, empathy, etc. This will make it easier for you to connect with the audience. Apart from this, strong writing skills, a creative mind, adaptability, attention to detail, research skills, etc., are also important for Advertising and PR professionals.
- MA in Advertising & Public Relations Admission Process 2025
- MA in Advertising & Public Relations Syllabus
- Best MA in Advertising & Public Relations Colleges in India
- Popular Private MA in Advertising & Public Relations Colleges in India
- MA in Advertising & Public Relations Career Scope: Job Profiles, Salaries and Top Recruiters
- MA in Advertising & Public Relations Course FAQs
- Course Cutoffs
- Popular MA in Advertising & Public Relations Specializations
- Most Popular Courses
MA in Advertising & Public Relations Admission Process 2025
The admission process for MA in Advertising & Public Relations course is majorly based on the merit system. Tht is why students are not required to prepare for entrance exams to get admission to this program. Here is a step-by-step guide for candidates to have a general overview of the steps followed in the MA in Advertising & Public Relations admission process 2025:
Step 1: Check the Eligibility and if you qualify it or not
First thing is that you have to do is go to the official site of the college you wanna apply to.
Step 2: Sit for the Entrance Exam
If the course or college asks for it then you have to appear for entrance exams that can be state-level or college-level.
Step 3: Apply for the college Online
Go to the official website of the college and fill out the application form very much carefully.
Step 4: Counselling
Take part in counselling sessions which are held by the university to choose your seat.
Step 5: Document Check
Submit all your docs like mark sheets, ID proof, and exam scores for verification.
Step 6: Pay the Fee
Once everything is clear then you have to pay the admission fee to lock your seat and your admission is completed, you just need to attend the classes.
Note- The process can differ a bit from one university to another.
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MA in Advertising & Public Relations Eligibility Criteria
The eligibility criteria for the MA in Advertising & Public Relations course is usually the same for every college in India. Here are some important conditions that every student must fulfil:
- A UG degree in either BA, BCom or BSc
- In a discipline relevant to Advertising & Public Relations like Advertising, Public Relations, Journalism, Event Management, Mass Communication, Digital Marketing, etc.
- With a minimum of 50% aggregate score from a recognized university.
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Here are some important documents you should carry during MA in Advertising & Public Relations to avoid any delays:
- A bachelor's degree in a relevant discipline.
- A valid ID Proof (Adhaar, PAN Card, Passport, etc.).
- Migration Certificate.
No, there's no age limit to pursue MA in Advertising & Public Relations course in India. However, you'll need to fulfil the eligibility criteria set by the institutions. Though it can vary depending on individual colleges' requirements, the basic condition is to have a bachelor's degree in a relevant discipline from a recognised university.
MA in Advertising & Public Relations Syllabus
The syllabus of the MA in Advertising & Public Relations is divided into 4 equal semesters. The course Syllabus has elective subjects, practicals and internship programs along with core subjects. Here is a general guide of the MA in Advertising & Public Relations syllabus followed by many colleges in India:
| MA in Advertising & Public Relations Subjects Semester I | |
|---|---|
| Communication Theory | Consumer and Stakeholder Behaviour |
| Advertising - Principles and Concepts | Public Relations - Principles and Concepts |
| Marketing and Brand Management | Political Public Relations and Advertising |
| Language, Writing, and Communication | Art and Design |
| Copywriting | Consumer and Stakeholder Behaviour |
| MA in Advertising & Public Relations Subjects Semester II | |
| Digital Communication | Indian and Global Economy |
| Integrated Marketing Communication | Marketing ResearchCorporate Communications |
| Corporate Communications | Media Law and Ethics |
| Creative Campaign Planning | Digital Communication |
| Marketing Research | Creative Campaign Planning |
| MA in Advertising & Public Relations Subjects Semester III | |
| Rural Marketing Communications | Account Planning & Management |
| Media Planning and Buying | Crisis Communication |
| Writing for Public Relations | Event Management |
| Rural Marketing Communications | Basics of News Writing |
| MA in Advertising & Public Relations Subjects Semester IV | |
| Presentation Skills | Corporate Etiquette and Organizational Behaviour |
| Term Paper | Industry Internship |
Note- The information is taken from various external sources and may vary.
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Here are some recommended books for MA in Advertising & Public Relations students they can read along with their regular syllabus:
- Crystallizing Public Opinion by Edward Bernays.
- Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising by Ryan Holiday.
- Primer of Public Relations research by Don W. Stacks.
- All Marketers tell stories by Seth Godin.
- The New Rules of Marketing and PR by David Meerman Scott.
MA in Advertising and Public Relations is a 2-year PG course, which equips students with marketing communication skills. It teaches students about the strategies on how to make a product or a brand successful through communication and creativity in this competitive world.
The course structure of this programme includes classroom lectures, discussions, presentations, internships and industry visits. It is a 2-year programme divided into 4 equal semesters, of which, the 2nd year is majorly dedicated to the project work, dissertation, and internships.
Best MA in Advertising & Public Relations Colleges in India
There are around 30 colleges in India offering MA in Advertising & Public Relations courses, among them, around 7 are government and 18 private entities. These colleges along with providing advanced learning, offer great placement opportunities to students. Interested candidates can find the tables below highlighting some top government and private MA in Advertising & Public Relations colleges in India.
| Best MA in Advertising & Public Relations Colleges in India | Tuition Fee |
|---|---|
| St Joseph's University Bangalore | INR 2.75 Lakh |
| Kishinchand Chellaram College | INR 1.3 Lakh |
| Amity School of Communication, Amity University | INR 5.4 Lakh |
| MCNUJC, Bhopal | INR 51,150 - INR 3.18 Lakh |
| Jagran Lakecity University | INR 1.5 Lakh |
| Xavier School of Communications, Xavier University | INR 3.2 Lakh |
| Rashtrasant Tukadoji Maharaj Nagpur University | INR 30,400 |
| Bangalore University | INR 54,500 |
| AAFT | INR 3.36 Lakh |
| SGT University Gurgaon | INR 2 Lakh |
Note: The information is sourced from the official/counselling body of the institute/exam.
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There are around 30 colleges in India that provide MA in Advertising & Public Relations courses. Among them, around 17 colleges are private and 7 are government. The course fee structure of these colleges is based on their rating, faculty, course curriculum, placement record, etc. However, the average fee starts from INR 30,000 and goes up to INR 7 Lakh.
Popular Private MA in Advertising & Public Relations Colleges in India
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MA in Advertising & Public Relations Career Scope: Job Profiles, Salaries and Top Recruiters
There's a huge scope of employment in the Advertising and Public Relations field with digital and broadcast media expanding their wings worldwide, MA in Advertising & Public Relations postgraduates can seek job options in a variety of industries in India and abroad. MA in Advertising & Public Relations postgraduates can explore their career in Client Servicing in Ad and PR, Digital Marketing, Event Management, Media houses, and so on.
MA in Advertising & Public Relations Career Scope: Top Job Profiles
| Job Profiles | Job Description | Average Salary |
|---|---|---|
| Digital Marketing Executives | Their primary job is to create, implement, and manage digital marketing strategies for their company. It includes digital campaigning, content creation, data analysis, website management, etc. | INR 3.1 LPA |
| PR Executives | Their role is to manage their company's relationships with its clients, media, and consumers and make new relations. Their core responsibilities include developing PR strategies, publishing media releases, planning events, etc. | INR 3 LPA |
| Public Relations Officers | PR Officers maintain external communication for their organization. Their ultimate goal is to manage their brand's image and convey positive messages to the audience. | INR 2.8 LPA |
| Event Managers | They plan and manage from pre- to post-events. Their duties include generating ideas for an event, managing its budget, making the bookings and reservations, negotiating with dealers, and so on. | INR 4.9 LPA |
| Freelance Journalists | A Freelance Journalist is a self-employed professional who sells their piece of information to media houses or related industries. They also work on a contract basis and get paid when the project is completed. | INR 5.6 LPA |
| Content Writers | Their job is to write informative yet compelling articles and blogs for websites and channels. Content Writers write in various niches like Technology, Medicine, Banking, Education, etc. | INR 3.7 LPA |
| Brand Managers | They are accountable for maintaining a company's brand, including its products, services, and goodwill. They work to stay ahead of competitors while resonating with their customers. | INR 18.4 LPA |
Note: The salary information is taken from Ambitionbox.com.
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MA in Advertising & Public Relations Career Scope: Top Recruiters
Advertising and Public Relations services are required across almost every industry around the globe. Be it an Event Management industry or an Automobile industry, they all need Advertising and Public Relations services to manage their brand's image, build relationships, and maintain their goodwill. However, the table below contains some of the top recruiters in India hiring MA in Advertising & Public Relations postgraduates for various job roles:
| MA in Advertising & Public Relations Top Recruiters | ||
|---|---|---|
| Jagran New Media | Neil Patel Digital | Zee Entertainment Enterprises |
| Wizcraft | WAT Consult | HT Media |
| India Today Group | FoxyMoron | NDTV Convergence |
Note: The information is taken from various external sources and may vary.
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Advertising & Public Relations services are crucial for every industry. Based on their requirements, some companies outsource these services, many companies have their own Advertising & Public Relations departments. Meanwhile, some top industries that hire Advertising & Public Relations students include:
- Event Management
- Digital Marketing
- Newspaper/Magazine
- Online/Broadcast Media
- Internet Companies
- Fashion/Makeup Brands
- Product/Service-Based Companies
MA in Advertising & Public Relations Course FAQs
Candidates can refer to this section for MA in Advertising & Public Relations course FAQs.
The basic difference between both is that Mass Communication is a field in which Advertising and Public Relations is a sub-discipline. With Masters in mass communication, you'll have the liberty or freedom to choose any subject such as Film Making, Photography, Cinematography, Advertisement, Public Relations, Animation, etc.
Whereas with Masters in Advertising and Public Relation you'll have to study specifically in the domain of Advertising and PR. This is also applicable in the career opportunities. However, the employment options today are not limited to a specific field, you'll still get to explore various industries.
Course Cutoffs
4
| College | 2024 | 2025 | 2026 |
|---|---|---|---|
| St. Xavier's College, Mumbai | – / – | 97.8 | 98.5 |
| Mithibai College of Arts, Chauhan Institute of Science & Amrutben Jivanlal College of Commerce and Economics | 87.17 | – / – | 86 |
| Kishinchand Chellaram College | – / – | 96.2 | – / – |
| College | 2023 | 2024 | 2025 |
|---|---|---|---|
| Banaras Hindu University | – / – | – / – | 410 |
Popular MA in Advertising & Public Relations Specializations
Popular Specializations
- Print Media
5 Colleges
- Electronic Media (TV, Radio, Online)
4 Colleges
Most Popular Courses
Popular Courses
- M.A. in Advertising and Marketing ManagementAmity School of Communication, Amity University, Noida
- M.A. in Journalism and Mass CommunicationCMS Bangalore
- M.A. in Advertising and Marketing ManagementAmity University, Lucknow
- M.A. in Advertising and Public RelationsSchool of Broadcasting and Communication
- M.A. in Journalism and Mass CommunicationMIT International School of Broadcasting & Journalism, MIT-ADT University
- M.A. in Media, Entertainment and AdvertisingS K Somaiya Degree College of Arts, Science and Commerce
- M.A. (Entertainment Media, Advertising)Ramniranjan Jhunjhunwala College of Arts, Science and Commerce
News & Updates
Student Forum
Anything you would want to ask experts?Answered a month ago
Yes, you can apply for BBA in Branding and Advertising at NMIMS School of Business and Advertising if your Class 12 results are not out. But you are required to upload internet copy / Digi Locker copy of the result within 7 working days of the announcement of the final exam.
S
Contributor-Level 10
Answered a month ago
Yes, SVKM'S NMIMS provides hostel facility to students of School of Branding and Advertising at its Mumbai campus. After making payment of the admission fee, candidates may apply online for hostel facility through NMIMS hostel application portal. Hostel accommodation is allotted on a first-come, fir
S
Contributor-Level 10
Answered a month ago
Candidates must pass Class 12 with minimum 50% to be eligible for admission in BBA in Branding and Advertising that is offered by School of Branding and Advertising, NMIMS Mumbai.
S
Contributor-Level 10
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