MA Advertising & Public Relations: Course Fees, Admission 2025, Syllabus, Top Colleges, Career Scope

Updated on May 20, 2025 05:58 IST
Akansha Bisht

Akansha BishtSenior Executive

MA in Advertising & Public Relations is a 2-year-long postgraduate degree program that teaches students about advertising and communication. It covers various elements of public relations, corporate communications, digital marketing, event management and promotions. This program helps students polish their Social and Entrepreneurial skills related to the Journalism, Media and Entertainment industries.

Admission to the MA in Advertising and Public Relations program is majorly based on the merit system. The eligibility criteria for the program include having a bachelor's degree in either Advertising, Public Relations, Journalism, or any relevant discipline from a recognized university.

Some popular MA in Advertising & Public Relations colleges in India include St. Joseph’s University, Kishinchand Chellaram College, Amity School of Communication, Makhanlal Chaturvedi National University of Journalism and Communication, AAFT, and more. Its average course fee ranges between INR 30,400 to INR 6 Lakh.

MA in Advertising and Public Relations postgraduates can seek employment opportunities in a variety of industries including Digital Marketing, Journalism, Mass Communication & Media, Advertising, Event Management, and so on. Some popular job profiles for MA in A&PR students involve Digital Marketing Executives, PR Executives, Public Relations Officers, Event Managers, Freelance Journalists, etc.

The average salary of a Digital Marketing Executive is INR 3.1 LPA in India. Interested candidates can continue reading the article for more MA in Advertising & Public Relations course details.

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MA in Advertising & Public Relations Course Details: Highlights

MA in Advertising and Public Relations program not only prepares students for a career in Advertising and Public Relations but also provides knowledge about the print media, online media, and broadcast industry. Candidates interested in the course can see the table below for key highlights of the MA in Advertising & Public Relations program:

Parameters Course Details
MA in Advertising & Public Relations Course Level Postgraduate
MA in Advertising & Public Relations Course Duration 2 Years
MA in Advertising & Public Relations Admission Criteria Merit-Based
MA in Advertising & Public Relations Eligibility Criteria A bachelor's degree in BA or any course from a relevant discipline.
MA in Advertising & Public Relations Top Colleges St. Joseph’s University, Kishinchand Chellaram College, Amity School of Communication, Makhanlal Chaturvedi National University of Journalism and Communication, AAFT, etc.
MA in Advertising & Public Relations Course Fee INR 30,400 to INR 6 Lakh
MA in Advertising & Public Relations Job Profiles Digital Marketing Executives, PR Executives, Public Relations Officers, Event Managers, Freelance Journalists, etc.
MA in Advertising & Public Relations Average Salary INR 3.1 LPA
MA in Advertising & Public Relations Top Recruiters Jagran New Media, NDTV Convergence, India Today Group, Wizcraft, FoxyMoron, Neil Patel Digital, and so on.

Note: The information is taken from various external sources and may vary.

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Q:   Are there any benefits of pursuing an MA in Advertising & Public Relations course?
A:

Pursuing an MA in Advertising & Public Relations can be beneficial for many reasons:

  • In-Demand Skills: The skills and expertise you'll gain with this course are and will continue to be in demand across many industries. 
  • Exciting Career Options: If you are interested in Advertising and Public Relations, it will offer you many exciting career opportunities in digital marketing and other fields.
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Q:   Which skills are required to do well in the Advertising & Public Relations?
A:

To thrive in the competitive market of Advertising & Public Relations, you need to gain skills like listening, communication, empathy, etc. This will make it easier for you to connect with the audience. Apart from this, strong writing skills, a creative mind, adaptability, attention to detail, research skills, etc., are also important for Advertising and PR professionals.

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Table of content
  • MA in Advertising & Public Relations Admission Process 2025
  • MA in Advertising & Public Relations Syllabus
  • Best MA in Advertising & Public Relations Colleges in India
  • Popular Private MA in Advertising & Public Relations Colleges in India
  • MA in Advertising & Public Relations Career Scope: Job Profiles, Salaries and Top Recruiters
  • MA in Advertising & Public Relations Course FAQs
  • Course Cutoffs
  • Popular MA in Advertising & Public Relations Specializations
  • Most Popular Courses
View More

MA in Advertising & Public Relations Admission Process 2025

The admission process for MA in Advertising & Public Relations course is majorly based on the merit system. Tht is why students are not required to prepare for entrance exams to get admission to this program. Here is a step-by-step guide for candidates to have a general overview of the steps followed in the MA in Advertising & Public Relations admission process 2025:

Step 1: Check the Eligibility and if you qualify it or not
First thing is that you have to do is go to the official site of the college you wanna apply to.

Step 2: Sit for the Entrance Exam
If the course or college asks for it then you have to appear for entrance exams that can be state-level or college-level.

Step 3: Apply for the college Online
Go to the official website of the college and fill out the application form very much carefully.

Step 4: Counselling
Take part in counselling sessions which are held by the university to choose your seat.

Step 5: Document Check
Submit all your docs like mark sheets, ID proof, and exam scores for verification.

Step 6: Pay the Fee
Once everything is clear then you have to pay the admission fee to lock your seat and your admission is completed, you just need to attend the classes.

Note- The process can differ a bit from one university to another.

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MA in Advertising & Public Relations Eligibility Criteria

The eligibility criteria for the MA in Advertising & Public Relations course is usually the same for every college in India. Here are some important conditions that every student must fulfil:

  • A UG degree in either BA, BCom or BSc
  • In a discipline relevant to Advertising & Public Relations like Advertising, Public Relations, Journalism, Event Management, Mass Communication, Digital Marketing, etc.
  • With a minimum of 50% aggregate score from a recognized university.

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Q:   Which documents are required during MA in Advertising & Public Relations admission process?
A:

Here are some important documents you should carry during MA in Advertising & Public Relations to avoid any delays:

  • A bachelor's degree in a relevant discipline.
  • A valid ID Proof (Adhaar, PAN Card, Passport, etc.).
  • Migration Certificate.
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Q:   Is there any age criteria for MA in Advertising & Public Relations?
A:

No, there's no age limit to pursue MA in Advertising & Public Relations course in India. However, you'll need to fulfil the eligibility criteria set by the institutions. Though it can vary depending on individual colleges' requirements, the basic condition is to have a bachelor's degree in a relevant discipline from a recognised university.

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MA in Advertising & Public Relations Syllabus

The syllabus of the MA in Advertising & Public Relations is divided into 4 equal semesters. The course Syllabus has elective subjects, practicals and internship programs along with core subjects. Here is a general guide of the MA in Advertising & Public Relations syllabus followed by many colleges in India:

MA in Advertising & Public Relations Subjects Semester I
Communication Theory Consumer and Stakeholder Behaviour
Advertising - Principles and Concepts Public Relations - Principles and Concepts
Marketing and Brand Management Political Public Relations and Advertising
Language, Writing, and Communication Art and Design
Copywriting Consumer and Stakeholder Behaviour
MA in Advertising & Public Relations Subjects Semester II
Digital Communication Indian and Global Economy
Integrated Marketing Communication Marketing ResearchCorporate Communications
Corporate Communications Media Law and Ethics
Creative Campaign Planning Digital Communication
Marketing Research Creative Campaign Planning
MA in Advertising & Public Relations Subjects Semester III
Rural Marketing Communications Account Planning & Management
Media Planning and Buying Crisis Communication
Writing for Public Relations Event Management
Rural Marketing Communications Basics of News Writing
MA in Advertising & Public Relations Subjects Semester IV
Presentation Skills Corporate Etiquette and Organizational Behaviour
Term Paper Industry Internship

Note- The information is taken from various external sources and may vary.

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Q:   Which are the popular books for Advertising & Public Relations?
A:

Here are some recommended books for MA in Advertising & Public Relations students they can read along with their regular syllabus:

  • Crystallizing Public Opinion by Edward Bernays.
  • Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising by Ryan Holiday.
  • Primer of Public Relations research by Don W. Stacks.
  • All Marketers tell stories by Seth Godin.
  • The New Rules of Marketing and PR by David Meerman Scott.
Q:   What is the course structure of MA in Advertising & Public Relations?
A:

MA in Advertising and Public Relations is a 2-year PG course, which equips students with marketing communication skills. It teaches students about the strategies on how to make a product or a brand successful through communication and creativity in this competitive world.
The course structure of this programme includes classroom lectures, discussions, presentations, internships and industry visits. It is a 2-year programme divided into 4 equal semesters, of which, the 2nd year is majorly dedicated to the project work, dissertation, and internships.

Best MA in Advertising & Public Relations Colleges in India

There are around 30 colleges in India offering MA in Advertising & Public Relations courses, among them, around 7 are government and 18 private entities. These colleges along with providing advanced learning, offer great placement opportunities to students. Interested candidates can find the tables below highlighting some top government and private MA in Advertising & Public Relations colleges in India.

Best MA in Advertising & Public Relations Colleges in India Tuition Fee 
St Joseph's University Bangalore INR 2.75 Lakh
Kishinchand Chellaram College INR 1.3 Lakh
Amity School of Communication, Amity University INR 5.4 Lakh
MCNUJC, Bhopal INR 51,150 - INR 3.18 Lakh
Jagran Lakecity University INR 1.5 Lakh
Xavier School of Communications, Xavier University INR 3.2 Lakh
Rashtrasant Tukadoji Maharaj Nagpur University INR 30,400
Bangalore University INR 54,500
AAFT INR 3.36 Lakh
SGT University Gurgaon INR 2 Lakh

Note: The information is sourced from the official/counselling body of the institute/exam.

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Q:   What is the MA in Advertising & Public Relations course fee in India?
A:

There are around 30 colleges in India that provide MA in Advertising & Public Relations courses. Among them, around 17 colleges are private and 7 are government. The course fee structure of these colleges is based on their rating, faculty, course curriculum, placement record, etc. However, the average fee starts from INR 30,000 and goes up to INR 7 Lakh.

Popular Private MA in Advertising & Public Relations Colleges in India

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MA in Advertising & Public Relations Career Scope: Job Profiles, Salaries and Top Recruiters

There's a huge scope of employment in the Advertising and Public Relations field with digital and broadcast media expanding their wings worldwide, MA in Advertising & Public Relations postgraduates can seek job options in a variety of industries in India and abroad. MA in Advertising & Public Relations postgraduates can explore their career in Client Servicing in Ad and PR, Digital Marketing, Event Management, Media houses, and so on.

MA in Advertising & Public Relations Career Scope: Top Job Profiles

Job Profiles Job Description Average Salary
Digital Marketing Executives Their primary job is to create, implement, and manage digital marketing strategies for their company. It includes digital campaigning, content creation, data analysis, website management, etc. INR 3.1 LPA
PR Executives Their role is to manage their company's relationships with its clients, media, and consumers and make new relations. Their core responsibilities include developing PR strategies, publishing media releases, planning events, etc.  INR 3 LPA
Public Relations Officers PR Officers maintain external communication for their organization. Their ultimate goal is to manage their brand's image and convey positive messages to the audience. INR 2.8 LPA
Event Managers They plan and manage from pre- to post-events. Their duties include generating ideas for an event, managing its budget, making the bookings and reservations, negotiating with dealers, and so on. INR 4.9 LPA
Freelance Journalists A Freelance Journalist is a self-employed professional who sells their piece of information to media houses or related industries. They also work on a contract basis and get paid when the project is completed. INR 5.6 LPA
Content Writers Their job is to write informative yet compelling articles and blogs for websites and channels. Content Writers write in various niches like Technology, Medicine, Banking, Education, etc. INR 3.7 LPA
Brand Managers They are accountable for maintaining a company's brand, including its products, services, and goodwill. They work to stay ahead of competitors while resonating with their customers. INR 18.4 LPA

Note: The salary information is taken from Ambitionbox.com.

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MA in Advertising & Public Relations Career Scope: Top Recruiters

Advertising and Public Relations services are required across almost every industry around the globe. Be it an Event Management industry or an Automobile industry, they all need Advertising and Public Relations services to manage their brand's image, build relationships, and maintain their goodwill. However, the table below contains some of the top recruiters in India hiring MA in Advertising & Public Relations postgraduates for various job roles:

MA in Advertising & Public Relations Top Recruiters
Jagran New Media Neil Patel Digital Zee Entertainment Enterprises
Wizcraft WAT Consult HT Media
India Today Group FoxyMoron NDTV Convergence

Note: The information is taken from various external sources and may vary.

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Q:   Which are the employment areas for Advertising & Public Relations students?
A:

Advertising & Public Relations services are crucial for every industry. Based on their requirements, some companies outsource these services, many companies have their own Advertising & Public Relations departments. Meanwhile, some top industries that hire Advertising & Public Relations students include:

  • Event Management
  • Digital Marketing
  • Newspaper/Magazine
  • Online/Broadcast Media
  • Internet Companies
  • Fashion/Makeup Brands
  • Product/Service-Based Companies

MA in Advertising & Public Relations Course FAQs

Candidates can refer to this section for MA in Advertising & Public Relations course FAQs.

Q:   Which is better Masters in Mass Communication or Masters in Advertising and Public Relations?
A:

The basic difference between both is that Mass Communication is a field in which Advertising and Public Relations is a sub-discipline. With Masters in mass communication, you'll have the liberty or freedom to choose any subject such as Film Making, Photography, Cinematography, Advertisement, Public Relations, Animation, etc.

Whereas with Masters in Advertising and Public Relation you'll have to study specifically in the domain of Advertising and PR. This is also applicable in the career opportunities. However, the employment options today are not limited to a specific field, you'll still get to explore various industries.

Course Cutoffs

The cutoffs of popular MA in Advertising & Public Relations colleges is given below:
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Popular MA in Advertising & Public Relations Specializations

Following are the most popular MA in Advertising & Public Relations Specializations . You can explore the top Colleges offering these Specializations by clicking the links below.

Popular Specializations

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Student Forum

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Write here...

Answered 2 weeks ago

Advertising and media are major career avenues for Fine Arts graduates from Chandigarh University, and the department prepares students accordingly. Many advertising firms and media production houses hire CU students as illustrators, concept artists, or graphic designers. The university emphasizes p

...Read more

n

nupur

Beginner-Level 3

Answered 2 weeks ago

 Fine Arts at Chandigarh University is not just about painting or sketching. The programme also focuses on skills that can help in films, like visual design, animation, and creative production. Students get a chance to learn about how movies are made and what kind of art work is needed. The universi

...Read more

B

Baali Pandit

Beginner-Level 4

Answered 2 weeks ago

After graduating from CU's Fashion Design program, student can explore media and blogging careers as part of the Fashion industry.Skills in styling, trend analysis, photography, and digital design allow graduates to manage fashion page, contribute to online magazines, or even work as freelance blogg

...Read more

s

shalini

Beginner-Level 3

Answered 3 weeks ago

Yes, studying Journalism at Chandigarh University can open up a strong career path in media. The programme combines practical training with theoretical knowledge, giving students skills in reporting, editing, digital media, and content creation. The department provides access to media labs, TV studi

...Read more

P

Parul

Contributor-Level 6

Answered 3 weeks ago

Definitely! If you're doing Journalism at Chandigarh University, field trips are a big part of learning.You get to go out and cover events, visit press offices, media houses, or even government and corporate setups to see how reporting works in real life.These trips teach you skills like  interviewi

...Read more

S

Shweta

Beginner-Level 4

Answered 3 weeks ago

Campus life becomes more interesting when students get chances to see the world outside. For journalism students, cultural exchange programs are one such chance. These programs are organized in collaboration with international universities and institutes. Students may attend foreign lectures, short

...Read more

Z

Zara Siddqui

Beginner-Level 3

Answered 3 weeks ago

Definitely! Chandigarh University really takes care of students when it comes to resources for Journalism and Mass Media. The library has tons of books and magazines about media, communication, and journalism, and you can also find plenty of e-books and online journals. On top of that, the departmen

...Read more

C

Creative architects

Contributor-Level 7

Answered 3 weeks ago

The BA Journalism and Mass Communication programme offered by Chandigarh University comprises subjects such as Introduction to Mass Communication, Communication Skills, Print Media Reporting and Editing, and Digital Media. Students undertake Media Laws and Ethics, Fundamentals of Public Relations an

...Read more

M

Manasi

Beginner-Level 3

Answered 3 weeks ago

At Chandiharh University, the teaching style is mixed with industry learning. Students get to use TV studio, camera setups, and news production rooms. They do hands-on traning that is close to real newsroom life. Along with that, students also write for newsletters and design their own media project

...Read more

A

Amrit

Beginner-Level 5

Answered 3 weeks ago

At Chandigarh University, the Journalism and Mass Media faculty is a mix of academicians and media professionals, offering students comprehensive exposure to the field. Experienced teachers bring real-world insights from print, TV, radio, and digital media, while also covering the academic foundatio

...Read more

S

Santosh Raut

Beginner-Level 5

Answered 3 weeks ago

Media Studies at Chandigarh University (through the University Institute of Media Studies, UIMS) is pretty good if you're into journalism, film, digital content, advertising etc. The curriculum is well-designed: you'll take subjects like News & Contemporary Issues, Broadcast Media, Digital Content C

...Read more

A

Abhishek Ranjan

Beginner-Level 5

Answered 3 weeks ago

Absolutely! One of the coolest things about doing Journalism at Chandigarh University is that you actually get to work in the TV studio. The studio has cameras, lighting, microphones, and even green screens, so you can practice reporting, anchoring, and creating news content. Students often shoot sh

...Read more

A

Aadarshini

Guide-Level 11

Answered 3 weeks ago

For admission to the Certificate course at Global Elite Fashion Management and Media TV, students need to fulfil the minimum eligibility criteria in the first place. The selection criteria for this course are merit-based, and candidates must pass Class 10. 

L

Liyansha Gaurav

Contributor-Level 10

Answered 3 weeks ago

In order to get admission at Global Elite Fashion Management and Media TV, candidates must keep certain documents ready. Students can check the list of documents below:

  • Scanned Class 10 marksheet
  • Leaving Certificate
  • Aadhaar Card
  • Passport-size photograph
  • Signature

Note: The list of documents mentioned abov

...Read more

R

Rashmi Kumar

Contributor-Level 10

Answered 3 weeks ago

Global Elite Fashion Management and Media TV offers Certificate and Advance Diploma courses. Students are selected based on merit. Candidates can check the table below to know the detailed course eligibility and selection criteria:

Course NameEligibilitySelection Criteria
Certificate

Class 10

Merit-based
Advance Diploma

Class 10

Merit-based

P

Pragati Taneja

Contributor-Level 10

Answered 3 weeks ago

Candidates who have completed their Class 10 are eligible to apply for Certificate and Advance Diploma courses at Global Elite Fashion Management and Media TV. The selection criteria for admission are based on merit.

N

Nishtha

Contributor-Level 10

Answered 3 weeks ago

Yes, Global Elite Fashion Management and Media TV admits students based on Class 10 scores. The institute admits students based on merit. The institute offers Advance Diploma and Certificate courses. 

V

Virajita Arora

Contributor-Level 10

Answered 3 weeks ago

To secure admission at Global Elite Fashion Management and Media TV, candidates must meet the eligibility criteria set by the college. Aspirants can check the points mentioned below to know more:

  1. The application process is an offline process
  2. Fee can be paid online/offline
  3. Students are selected based on

...Read more

N

Nitesh Gulati

Contributor-Level 10

Answered 3 weeks ago

It is possible. Journalism students from Chandigarh University can also apply for the Walt Disney Cultural Program. The programme is designed for students of different streams. It is more about skills, discipline, and readiness than just the course.
To join, students must maintain good CGPA and atten

...Read more

P

Preekshit Singh

Beginner-Level 5

Answered 3 weeks ago

The average placement package for Journalism and Mass Media students at Chandigarh University is quite decent, especially if you actively engage in internships and projects. While top national media houses are competitive, many students get placed in digital media platforms, regional news channels,

...Read more

P

Parul

Contributor-Level 6

Answered 3 weeks ago

Honestly, the Journalism and Mass Communication course at Chandigarh University is very practical. You spend most of your time working on real projects—creating news reports, shooting videos, editing, running radio shows, and managing digital content. The labs and studio sessions let you experience

...Read more

P

Parul

Contributor-Level 6

Answered 3 weeks ago

If you're planning to study Journalism, then yes, a campus tour of Chandigarh University is worth it. 

Reading about facilities online is one thing, but when you actually walk through the studios, editing rooms, and media labs, you'll see how serious the university is about giving practical training.

...Read more

U

Urvashi

Beginner-Level 4

Answered 3 weeks ago

Honestly, extracurricular life at Chandigarh University is one of the best parts for Journalism and Mass Media students. It's not just about books and lectures—you get a lot of chances to be creative. There are clubs for photography, film making, theatre, and even campus radio where students can par

...Read more

g

gujot singh

Beginner-Level 4

Answered 3 weeks ago

Yes, Chandigarh University provides good research opportunities for Journalism and Mass Media students. The Department encourages students to take up projects on topics like digital media trends, film studies, political communication, or the role of social media in society. Faculty members guide stu

...Read more

a

anushka gupta

Beginner-Level 3

Answered 3 weeks ago

Yes, Chanidigarh University strongly encourages Journalism students to take up innovative idea and projects. The department has its own media labs, studios, and editing rooms where students can work on creative assignments like short films, documentaries, digital content, or even their own podcasts.

...Read more

N

Neha Parihar

Beginner-Level 5

Answered 3 weeks ago

Impressive placement trends have been seen in this department by the students, with most getting recruited in top media and communication organizations. Reputed recruiters include Edifecs Technologies Pvt Ltd, Praper Media, The Ideaz Factory, Radio Mirchi, ABP Sanjha, White Hill Studio, Ghaint Punja

...Read more

s

shanu magotra

Beginner-Level 5

Answered 3 weeks ago

Working with top news channels after completing Media Studies at Chandigarh University is achievable, but it depends on effort and experience. CU gives students access to professional labs, industry projects, and internships that build hands-on skills in journalism, editing, and digital content. The

...Read more

A

Aadarshini

Guide-Level 11

Answered 3 weeks ago

Chandigarh University does not require a national-level entrance exam for most Media courses. Admission is mostly based on your 12th-grade results, but for some programs, they may conduct an internal assessment or personal interview to gauge your interest and skills in media, journalism, or communic

...Read more

A

Aadarshini

Guide-Level 11

Answered 3 weeks ago

Chandigarh University's journalism course gives some attention to films and cinema. Students can study video production, cinematography, and film-making basics as part of their curriculum. The MA programme even includes a subject called Introduction to Film Studies, which helps understand films, dir

...Read more

S

Shrey

Beginner-Level 4

Answered 3 weeks ago

Every student dreams of a stage, and here the stage is a radio. Radio Punjab 90.0 at Chandigarh University gives that stage in a very direct way. It is a place where classroom knowledge turns into practice. Students join daily programs, plan content, and sometimes host live sessions. The setup inclu

...Read more

B

Balwant Singh

Contributor-Level 7

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