Here’s how entrepreneur Anchal Taatya made it to IIM Ahmedabad

Entrepreneur Anchal Taatya has ample experience in multiple fields. From nursing, finance, microfinance, nuclear power, teaching, FMCG business to running a superfood company Urban Thela, he’s done it all.
So what prompted him to pursue MBA? And how did he manage to convince the IIM Ahmedabad (IIM A) interview panel about his worthiness as a student of the prestigious institute?
Shiksha caught up with Anchal to share his journey to IIM A's PGP 2017-2019.
Q. Hi Anchal, tell us about yourself.
I did B-Tech in Electrical and Electronics Engineering from NITK Surathkal. From day one till graduation, I capitalized on opportunities as they emerged. While most undergraduate students did one or two internships; I did four, and in diverse fields like nursing, finance, microfinance and nuclear power.
I taught at Teach For India (TFI), and HCL Learning where realized that learning is a life long journey. This led to making, most unconventional choices.
Soon, I shifted from Mumbai to Mirzapur to set up a flour mill. Two years later I started Urban Thela, India’s first and only Superfood company.
Q. You have been running Urban Thela well. So what prompted you to get an MBA degree?
Before Urban Thela, I had successfully set up and exited FMCG business (Flour Mill, 250 Tonnes per day) under the brand name ‘Golden Berry’. I am doing MBA, because till now, I was running business intuitively, but I realised this is what I want to do for the rest of my life and it makes sense to have a strong technical foundation in business management.
Q. Was IIM Ahmedabad your first/only choice? Why?
Yes. IIM Ahmedabad was my first choice but not the only choice. I was considering IIM Bangalore and IIM Calcutta as well. IIM A was my first choice because of three reasons:
- Centre for Innovation Incubation and Entrepreneurship (CIIE) is undoubtedly one of the best incubation house in the country. As a student, I have full access to it and can benefit from it as much as any entrepreneur who is incubating his start up at CIIE.
- IIM Ahmedabad is the best and the toughest in the country to get in. You can rest assured that you are brushing shoulders with the brightest, learning happens at both formal and informal level and you imbibe the most from your friends and colleagues. I am going to be friends with the most amazing people in the country for the rest of my life, what else one can ask for.
- Brand equity of IIM Ahmedabad is extremely high. If you are an alum or student you command instant recognition and respect from anyone across the globe. It opens up new doors of opportunities and decreases entry barrier substantially because as an alum or student your credibility increases because you are representing the spirit and values of IIM Ahmedabad.
Q. How did you prepare for CAT while managing Urban Thela?
I was always good at Mathematics so Quant wasn’t that much of an issue. I had slowly improved in Verbal section over the years by constant reading and writing as a hobby. I didn’t prepare too much for CAT per se. I practiced previous year papers and my strategy in exam was to just solve questions which I can do quickly, not to get stuck or take things on my ego.
Q. Which IIMs called you for interview round? Did you convert calls of IIMs other than IIM A?
I was invited for interview by all the IIMs. I gave interview of IIM Ahmedabad, Bangalore and Calcutta, got final admission offer all three.
Q. How was your interview experience? Tell us about your high points or low points during the interview.
IIM C’s interview was the best one, I knew that I have cracked it instantly because as soon as the interview got over, everyone shook hands and smiles all around. There were two questions were I stumbled, ‘Why did Nitish Kumar win in Bihar election’? and ‘Why do I not want to become an IAS officer?’
IIM A’s interview was very ambivalent, I knew that I gave answers to all the questions to the best of my ability but interviewers wouldn’t give away anything, pleasant throughout. In IIM A’s interview, there was a lot of emphasis on ‘Why I want to do MBA?’ and IIM A respects clarity in your thought process in terms of what you want from your life.
IIM B’s interview was a bit rocky but I guess I sailed through, there was some hypothetical discussion around K12 education system in India and around the world, which didn’t seem to head anywhere concrete.
Q. How much credit will you give to your UrbanThela experience viz IIM A selection?
I can’t just give credit to Urban Thela experience. It has been a long journey for me and I am a product of all my experiences till now.
Q. There’s a lot of debate around academic diversity in IIMs. What do you have say about it?
I can’t comment on anything from policy perspective but as a student on campus. I definitely feel that there is a constant emphasis to increase diversity and the quality of conversations with students is rich and varied.
Q. How is life at IIM A?
Life at IIM A is absolutely ecstatic and hectic. There is always too much happening and one needs to know what they want from life otherwise it’s easy to get overwhelmed.
Q. Which programme are you pursuing at IIM A?
I am pursuing the 2 year PGP programme 2017-2019.
Q. Any tips for future aspirants?
Be honest and genuine in your interviews. Do introspection and try to understand what you really want from life.
Also read:
IIM Ahmedabad, Bangalore and Calcutta's latest batches see rise in diversity |
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CAT 2017 prep: 100 percentiler Akshay Mehndiratta breaks down IIM Ahmedabad AWT-PI for you |
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“Got a question about top MBA exams? Ask students who have already made it to top B-Schools.” |
CAT scores are used for admission to 19 Indian Institutes of Management (IIMs) and various other top B-Schools. Are you eligible for the IIMs? To know more, click here. |

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Answered 3 weeks ago
There are plenty of statistics that cadidates canuse to judge which institute is best for them for pursing an MBA course. In terms of reputation, IIM, Ahmedabad has one of the highest reputations of any MBA institute. However, this results in a significantly higher MBA fees at IIM, Ahmedabad which i
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Contributor-Level 10
Answered 4 weeks ago
IIM Ahmedabad's selection criteria is entrance-based for the offered courses. Students need to meet both the basic eligibility and clear the selection rounds as well. Check out the table below to know about the selection criteria for IIM Ahmedabad:
Courses | Selection Criteria |
---|---|
PGP | CAT + Analytical Writing Test (AWT) + Personal Interview (PI) |
PGP-FABM | CAT + Analytical Writing Test (AWT) + Personal Interview (PI) |
e-PGP | CAT/ GMAT/ GRE/ IIMA Admission Test (IAT) + Personal Interview (PI) |
MBA-PGPX | Valid GMAT/ GRE score + Essay submission + PI round |
M
Contributor-Level 10
Answered a month ago
For admission to the MBA programme at IIM Ahmedabad, the required CAT score varies by category. Based on the previous year's cutoff (2024), candidates need an overall percentile rank of 80 for General and EWS categories, 75 for NC-OBC and transgender candidates, and 70 for SC category candidates. I
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Answered a month ago
Yes, IIM Ahmedabad does have a reservation policy for MBA/ PGP programmes. As per the Government of India requirement, 27% of the seats are reserved for NC-OBC, 15% for SC, 7.5% for ST candidates, 5% for Persons with Benchmark Disabilities (PwD), and up to 10% for Economically Weaker Sections (E
A
Contributor-Level 9
Answered a month ago
To apply for MBA courses at IIM Ahmedabad, candidates are required to follow certain eligibility requirements. Firstly, applicants must ensure that they have completed a bachelor's degree, with at least 50% marks or equivalent CGPA (in the case of the candidate belonging to the Scheduled Caste (SC)/
K
Contributor-Level 10
Answered 3 months ago
No, you cannot pursue and online CMLT course from IIM Ahmedabad because it does not offers that course. You can opt for Manipal academy or IGNOU for CMLT course.
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Contributor-Level 9
Answered 6 months ago
The University College London institution bases its operations in London, United Kingdom not United States. UCL MBA shares its reputation with the IIM Ahmedabad MBA but serves diverse types of career aspirations. The Indian market-oriented candidates benefit most from IIM Ahmedabad's programs becaus
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Contributor-Level 8
Answered 7 months ago
IIM Ahmedabad is a top-ranked business school in India with global recognition, strong industry connections, and high placement rates. Aston University in UK is well-regarded, especially for international exposure, but it does not match IIM Ahmedabad's prestige in management education. If your goal
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