What is Google Bard? Here’s all you need to know

What is Google Bard? Here’s all you need to know

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Updated on Jul 10, 2023 10:51 IST

Bard is the name of Google’s experimental conversational AI chat tool. The primary difference between it and ChatGPT is the fact that Google’s service will obtain all of its info online.


Both ChatGPT and Google’s Bard function in every other way the same. Bard was formally announced in a statement from Google and Alphabet CEO Sundar Pichai on 6 February 2023.

Table of Contents

Bard: Google’s The Big Reveal

On March 21, 2023, Google began opening access to Bard, inviting users to join a waitlist. Bard is Google’s answer to OpenAI ChatGPT. Its primary characteristic is that it is a robot with artificial intelligence. It can provide conversational responses to a variety of inquiries.

It utilizes data from the internet to deliver accurate, up-to-date, and user-friendly responses of the highest caliber. To offer the user these excellent yet realistic answers, Google Bard combines machine learning and Natural Language Processing (NLP).

In addition to that, it can be included in websites, messaging services, and desktop and mobile apps, in addition to Google’s search engine. When their restricted beta services are finished, everything will be accessible.

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What is Google Bard?

Google Bard is an AI-powered chatbot tool that uses machine learning and natural language processing to mimic human interactions. Bard can be integrated into websites, messaging services, or apps to answer user queries in a realistic, natural language manner in addition to supplementing Google search. Google’s  Bard is intended to operate similarly to its rival ChatGPT, with the main distinction being that Google’s service will obtain its data from the internet.

What Does Bard Do?

Google’s Bard can produce contextually appropriate answers on a broad range of subjects, including science, math, history, literature, and religion. One of Bard’s characteristics is its capacity to participate in multi-turn conversations with a human user while maintaining a constant conversational theme and persona. Due to this, Bard is especially beneficial for programs like chatbots and virtual helpers.

Bard’s capacity for producing creative writing has the potential to also be used to produce website content or posts for social media, freeing up time for content producers to concentrate on other important duties. Bard can produce output in a variety of languages and writing styles, so we can use it as an instrument for language learners to practice writing in a particular language.

How Does the Google Bard Work?

Google Bard was created using Google’s Language Model for Dialogue Applications (LaMDA) technology.

LaMDA was built on the Transformer framework which is a neural network design developed by Google and made available as open-source in 2017. It’s interesting to note that due to Google’s open-source distribution of Transformer, it has served as the foundation for other generative AI tools, such as the GPT-3 language model used in ChatGPT.

OpenAI’s ChatGPT can generate anything from novel synopses to original writing. Bard, on the other hand, is built for search. It seeks to make it possible for more natural language queries to be accepted as search terms. The artificial intelligence (AI) of Bard is developed using conversations that sound real. It gives context to the replies rather than just a list of answers. It is also intended to assist with follow-up inquiries, which are new search terms.

What are Transformers?

Transformer is a deep learning model that uses the self-attention mechanism and weights the importance of each component of the incoming data differently. It is mainly utilized in the fields of computer vision (CV) and natural language processing (NLP). Transformers are intended to process sequential input data, such as natural language, like recurrent neural networks (RNNs), and have applications in translation and text summarization. 

Transformers, when compared to RNNs, process the complete input at once. Any location in the input sequence can have context thanks to the attention mechanism. The transformer need not examine each word in turn, for instance, if the incoming data is a sentence in natural language. Compared to RNNs, this permits more parallelization, which shortens training periods.

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Applications of Bard

Bard has a wide range of uses across many various industries. Bard could be used for a variety of things, including: 

Content Development

Bard allows us to automate the creation of material for websites, social media profiles, and other online platforms. By doing this, companies and individuals can save time and money while still keeping a steady stream of high-quality content. AUTHENTIC WRITING The purpose of Bard is to produce creative writing, including poetry, short tales, and articles. Because of this, Bard is a great aid for writers who are having trouble coming up with ideas, for writers who want to try out new writing techniques or subjects, or for writers who simply want to streamline their writing procedures.

Advertising and Marketing 

Bard can assist companies in developing catchy and interesting taglines, slogans, marketing communications, and product descriptions. By quickly and effectively building a powerful brand identity, these procedures can assist businesses in attracting and keeping customers.


Bard can be used in classrooms to instruct pupils in language, literature, and creative writing. Writing prompts, examples of various writing structures and styles, and comments on student writing can all be created by teachers using Bard. Bard can also serve as a virtual tutor or mentor for students who need assistance with particular STEM-related problems or questions. Real-time explanations, examples, and comments could all be offered by the model. Bard is also capable of adapting its strategy to the comprehension of each pupil.

Alternatives of Bard


ChatGPT is a substitute and one of the biggest competitors of Google Bard. Both Bard and OpenAI’s ChatGPT are AI chatbots, which means they were created for human contact using machine learning and natural language models. Both make use of a machine learning model called a large language model (LLM) for generating and creating conversational writing. But that is the extent of their commonalities.


The German-based You.com search engine has an AI chatbot called YouChat. YouChat not only offers responses to queries, but it also includes citations so users can verify the source and the veracity of You.com’s responses.


NeevaAI is a component of the German search engine firm Neeva, just like YouChat. It offers links to the sources it has referenced and generates responses using quotes from those sources. To provide a singular answer, it also summarises various sources.


ChatSonic is an AI chatbot powered by Google Search with an AI-based text generator, WriteSonic, that enables users to discuss subjects in real time to create text or images. It is marketed as a “ChatGPT alternative with superpowers.” Only the trial edition is cost-free. A monthly charge is necessary to use all features.

Jasper Chat

Jasper Chat is an AI chatbot copywriting tool that specializes in generated text and is targeted at businesses that want to produce content that is pertinent to their brands and engage with customers. It gives content producers the ability to include SEO keywords and speech tone in their prompts.

Microsoft Bing

Similar to what Google will provide with Bard, Microsoft’s collaboration with OpenAI will enable search powered by AI to recognize natural language queries and provide natural language responses. When a user searches, they are presented with both the normal Bing search results and a ChatGPT-generated response, with the option to communicate with the AI regarding its outcome. Currently, in beta testing is Bing driven by ChatGPT.


Bard, a new AI model from Google, has the potential to be a significant tool for the creative sector. It can produce excellent material in a variety of formats and genres, aiding writers in their creative efforts. But it’s important to understand that Bard cannot take the place of human ingenuity.

Contributed by: Nagarjun Kalyankari


Who Can Use Google Bard?

You can now sign up for Google's Google Bard waitlist to attempt and get access. There is no estimated time for waitlist members to gain access, but individuals, including staff members, began doing so immediately. Please note that you cannot register using a Google Workspace-linked work email. Use a personal Gmail address, please. But if you follow those instructions, adding your name to the queue should be simple.

Is Google Bard Free?

Right now, it seems like Bard will be unencumbered. Given that it doesn't charge for Google Search, it would be unexpected for Google to charge for the consumer-facing version of Bard (i.e., a version meant for everyday users), but given that ChatGPT Plus already exists as a subscription service from OpenAI-backed Microsoft, anything is possible.

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