Private Placement: Meaning, Process and Advantages

Private Placement: Meaning, Process and Advantages

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Chanchal Aggarwal
Senior Executive Content
Updated on Dec 14, 2023 00:47 IST

Private placement is a method of raising capital in which a company offers its securities, such as shares or bonds, to a select group of private investors rather than making a public offering. This approach allows companies to access funds from a limited pool of investors, offering greater flexibility and confidentiality compared to public offerings but often subject to regulatory requirements.


Renowned companies like Spotify and Uber have leveraged private placements to raise substantial capital. They prefer this method over public offerings due to its streamlined process and lower costs. By directly engaging with a select group of investors, these companies can negotiate terms that align with their strategic goals, maintaining confidentiality and fostering closer investor relations. This approach facilitates quicker capital acquisition and minimizes the dilution of existing shareholders’ stakes, preserving the company’s control and vision as it scales. Private placements thus offer a viable alternative to traditional fundraising avenues, catering to the unique needs of burgeoning firms.

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Table of Content

Meaning of Private Placement

Private placement is a capital-raising strategy where companies sell securities directly to a select group of investors instead of through a public offering. This method is often chosen for its efficiency and confidentiality. It allows companies to tailor agreements to specific investors, including entities like mutual funds or banks. It facilitates a quicker and more cost-effective capital acquisition process, making it a preferred choice for startups and growing firms. By opting for private placements, companies can maintain closer relations with investors, negotiate flexible terms, and potentially retain greater control over the company’s direction and growth strategies.

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Types of Private Placement

Preferential Allotment

Definition: Preferential allotment is a method of private placement where a company issues new shares to a select group of existing shareholders or to a specific group of investors, often at a price lower than the prevailing market price.

Purpose: Companies typically use preferential allotment to raise capital quickly or infuse strategic investors’ funds. This method is especially common when the company wants to reward or retain existing shareholders, such as promoters, by offering them the opportunity to purchase additional shares.

Regulatory Framework: Securities and Exchange Board of India (SEBI) regulations and the Companies Act govern preferential allotment in India. Companies must comply with certain guidelines and obtain approval from shareholders and regulatory authorities before proceeding with the allotment.

Qualified Institutional Placement (QIP)

Definition: QIP is a private placement exclusively available to listed companies. Under QIP, a listed company can issue shares or other securities to qualified institutional buyers (QIBs), such as mutual funds, banks, insurance companies, and foreign institutional investors, without making a public offering.

Purpose: Companies use QIP to raise capital from institutional investors quickly and efficiently. Companies choose this option when they require funds for expansion, reducing debt, or other corporate purposes.

Regulatory Framework: The regulatory framework for QIP varies by country but typically involves compliance with securities market regulations and stock exchange listing requirements. In India, for example, SEBI has established guidelines for QIP issuances.

Process of Private Placement

Offer Letter for Private Placement (Form PAS-4)

  • Drafting the Offer Letter: The company must draft an offer letter in Form PAS-4, which contains all the necessary details regarding the offer, including the number of shares, price, and terms of payment. A company can make an offer to a maximum of 200 investors in a financial year (excluding QIBs and employees offered securities under ESOPs) as per Section 42 of the Companies Act, 2013.
  • Legal Pointers: The offer letter should not contain any misleading statements and comply with the prescribed contents per the Companies (Prospectus and Allotment of Securities) Rules, 2014.
  • Do’s and Don’ts: The offer of securities or invitation to subscribe to securities should not be made to more than 200 persons in the aggregate in a financial year.

Approval of Shareholders for Private Placement

  • Convening a General Meeting: The company needs to convene a general meeting to obtain shareholders’ approval through a special resolution.
  • Legal Pointers: The explanatory statement annexed to the notice for the general meeting must contain specific details as prescribed under the Act.
  • Compulsory Formalities: The company must record the names and addresses of such persons to whom the offer is made.

Private Placement Threshold Limit

  • Limit on Number of Investors: The private placement offer cannot be made to more than 200 people in a financial year (excluding qualified institutional buyers and employees being offered securities under a scheme).
  • Legal Pointers: Non-compliance with this limit would deem the offer public, attracting additional compliances and penalties.
  • Compulsory Formalities: The company must ensure that it does not advertise the private placement offer to circumvent the 200-person limit.

Private Placement Subscription

  • Subscription Period: The subscription to securities should be made only through a bank account maintained by the person subscribing to such securities.
  • Legal Pointers: The company must not utilize the subscription money unless the return of allotment is filed with the Registrar of Companies (ROC).
  • Compulsory Formalities: The subscription money received should be kept in a separate bank account of the company and should not be utilized until the allotment is made.

Allotment of Private Placement

  • Time Frame for Allotment: The allotment of securities should be made within 60 days of receipt of the application money.
  • Legal Pointers: If the company cannot allot the securities within 60 days, it must refund the application money within 15 days.
  • Compulsory Formalities: The company must issue a private placement offer and application in Form PAS-4 and PAS-5, respectively.

Filing Return of Allotments with the Registrar of Companies (Form PAS-3)

  • Filing of Return: After the allotment of securities, the company must file a return of allotment in Form PAS-3 with the ROC within 15 days.
  • Legal Pointers: The return of allotment must be accompanied by a complete list of all security holders.
  • Compulsory Formalities: The company must also file a copy of the special resolution passed in the general meeting.

Necessary Documents for Issue of Securities through Private Placement

  • Documentation: The company must prepare and maintain various documents, including the offer letter, a record of private placement offers, and a complete list of all security holders.
  • Legal Pointers: The company should preserve these documents for at least eight years.
  • Compulsory Formalities: The company must maintain a complete and updated record of private placements in Form PAS-5.

Procedure for Making a Private Placement Offer

  • Procedure Compliance: The company must adhere to the procedure for making a private placement offer. It includes issuing the offer letter and obtaining shareholders’ approval.
  • Legal Pointers: The offer must be issued only to those whose names are recorded by the company.
  • Compulsory Formalities: The person subscribing to such securities shall make the payment for subscription from their bank account.

Non-compliance with the Private Placement Mandate

  • Penalties: In case of non-compliance with the private placement provisions, the company may face hefty penalties. It includes a fine extending to the amount involved in the offer or invitation or ₹2 crores, whichever is higher.
  • Legal Pointers: The company officers may also be liable for imprisonment of up to three years. Also, it can be a fine ranging from ₹25,000 to ₹2 lakhs.
  • Compulsory Formalities: The company must strictly comply with the provisions to avoid such penalties and repercussions.

Advantages of Private Placement


Private placements can be a more economical option for companies as they bypass many costly regulatory compliances associated with public offerings. This means lower administrative fees and no underwriting costs. It is a financially prudent choice for many firms, especially startups and small enterprises.


Companies can secure necessary funding more quickly through private placements. The process is streamlined, avoiding the time-consuming bureaucratic hurdles often encountered in public offerings. This allows companies to capitalize on market opportunities without significant delays.


Private placements offer the flexibility to negotiate terms and conditions directly with investors. This allows for a more tailored approach to raising capital. In this situation, the issuing company can customize agreements to suit the specific needs and preferences of both investors and itself. It fosters a mutually beneficial relationship.


Engaging in private placements allows companies to maintain a high level of confidentiality. They are not required disclose extensive financial or operational information publicly. Private placement protects sensitive data and potentially proprietary business strategies from competitors or the wider market accessing them.

Limited Dilution

Through private placements, companies can structure the investment to limit the dilution of existing shareholders’ stakes. This helps retain greater control over the company and preserve existing management’s influence in steering the company’s direction and growth strategies.

Disadvantages of Private Placement

Limited Access to Capital: Private placements restrict access to a limited pool of investors. It reduces the potential for raising substantial capital. This can be a drawback for companies seeking significant funding for expansion or development.

Regulatory Complexity: The regulatory framework for private placements can be complex and varies by jurisdiction. Complying with these regulations can be costly and time-consuming, potentially deterring companies from pursuing this financing method.

Lack of Liquidity: Private placements typically lack liquidity, unlike public markets, where companies can easily trade shares. Investors may have difficulty selling their shares. It can make this less attractive to certain investors and potentially affect the valuation of the investment.

Reduced Visibility and Transparency: Private placements are not subject to the same public scrutiny and reporting requirements as publicly traded companies. This can lead to reduced transparency, making it challenging for investors to accurately assess the company’s financial health and performance.

Difference Between Private Placement and Public Offering

Aspect Private Placement Public Offering
Investor Base Limited to a select group of investors, usually institutional or accredited individuals. Open to the general public, allowing a larger pool of potential investors.
Regulatory Requirements Lesser regulatory requirements, usually exempt from SEC registration under Regulation D. Must comply with extensive regulatory requirements, including SEC registration and disclosure of detailed financial information.
Cost Generally lower due to fewer regulatory requirements and administrative fees. Higher due to regulatory, administrative, and underwriting fees.
Time Frame Typically quicker as it bypasses many of the bureaucratic hurdles of a public offering. It can be time-consuming due to the extensive preparation required, including audits and regulatory approvals.
Confidentiality High level of confidentiality as detailed financial information is not disclosed to the public. Requires disclosure of detailed financial and operational information to the public, potentially revealing sensitive data.
Flexibility in Terms Allows customized agreements with investors, offering flexibility in setting terms and conditions. Terms are generally standardized and dictated by market conditions, offering less flexibility.
Liquidity of Securities Securities are usually more illiquid, with restrictions on resale. Securities are traded on public exchanges, offering higher liquidity.
Dilution of Ownership It can be structured to minimize the dilution of existing shareholders’ stakes. Often results in significant dilution of ownership as new shares are sold to the public.
Investor Relations Closer relationship with investors due to the limited number of participants. A broader base of shareholders potentially leads to a more impersonal relationship with investors.
Use Cases Often used by startups and smaller companies seeking to raise capital quickly and confidentially. Utilized by well-established companies looking to raise significant capital and enhance their visibility in the market.

Top FAQs on Private Placement

What is Private Placement?

Private placement is a method of raising capital through the sale of securities to a relatively small number of select investors. It differs from a public offering, as it targets specific investors and involves less regulatory scrutiny.

Who Can Invest in a Private Placement?

Typically, private placements are offered to accredited investors, which include high-net-worth individuals, banks, financial institutions, and large corporations. These investors must meet certain income or asset thresholds.

What Are the Advantages of Private Placement?

Advantages include faster access to capital since it avoids the lengthy public offering process, less regulatory compliance, and the ability to target specific investors who can add strategic value.

Are Private Placements Regulated?

Yes, but to a lesser extent than public offerings. In many jurisdictions, private placements are subject to regulations like the SEC’s Regulation D in the United States, which sets rules for who can invest and how the placement is conducted.

What Types of Securities Are Offered in a Private Placement?

Common types include stocks, bonds, or convertible securities. The specific type depends on the company's needs and the investors' preferences.

About the Author
Chanchal Aggarwal
Senior Executive Content

Chanchal is a creative and enthusiastic content creator who enjoys writing research-driven, audience-specific and engaging content. Her curiosity for learning and exploring makes her a suitable writer for a variety ... Read Full Bio