Mass Communication & Media Subjects List 2025: Check Semester-wise Subjects & Syllabus

Introduction to Mass Communication

The basic communication models, key issues, characteristics of mass communication, etc. are discussed in this subject. The mass media evolution, mass media ethics, media content processes, etc. are also discussed in this subject.

Print Journalism

The structure of newspapers, editing news sections, reporting and writing, and related concepts are covered in this subject. The basic elements of newspapers, page layout, proofreading, etc., are also covered in this subject.

Radio Journalism

Understanding radio as a means of journalism, radio news reporting, compiling a radio bulletin, and other formats of radio journalism are discussed in this subject.

TV Journalism

Understanding TV as a news medium, developing a news sense, acquiring skills to handle TV news reporting, writing and editing news, presenting news, understanding TV news as a visual medium, etc., are the key objectives of this subject.

Online Journalism

The use of the internet as a news medium, multimedia tools to update news, open-source journalism, the role of social media in the news, ethics and laws of online journalism, and related concepts are covered in this subject.

Advertising

Types of advertisements, the advertisement industry in India, copywriting, different advertising media, planning and executing advertisements, and other concepts are covered in this subject.

Public Relations

Maintaining public relations in corporate and government departments is the core objective covered in this subject.

Current Affairs

A deep insight into current affairs and its impact on geopolitics and economy is given through this subject.

Entrepreneurship Development

The key concept of entrepreneurship development in the mass communication sector and different aspects associated with it such as finance, rules, etc., are discussed in this subject.

Foreign language (German or French)

The student can study a foreign language like German or French as an elective subject to further develop their understanding of global news and journalism.

Social and Cultural History of India

The history of India in the context of society and culture is discussed in this subject. It helps the students to understand the nature of an event or news and its impact on the society.

Organisational Behaviour

The code of conduct to be followed while working in any mass media organisation and the value of ethics are discussed in this subject.

Human Resource Development

The development of human resources in the field of mass communication and the role played by human resource teams in news channels, newspapers, and other related fields are discussed in detail in this subject.

Fashion Communication

The recent trends and developments in the fashion industry, the life of fashion celebrities, etc., are some key areas of interest for the students who choose Fashion Communication as an elective subject.

Leadership Development & Team Building

The meaning of a true leader, their role in team development, the roles and responsibilities of a leader in a crisis, and several other related concepts are covered in this subject.

Paper-1

Media Communication

Introduction to Communication

The basic concepts of communication, role of mass media in democracy, news as a genre, mass communication as an academic discipline, mass media ethics, right to respond in a democracy, investigative journalism, and related concepts are discussed in this subject.

Paper-II

Print Journalism

Print Journalism

The structure of a newspaper, editing news topics, proofreading news, feature writing and writing style, newspaper design, and related concepts are discussed in this subject.

Paper-III

Radio Journalism

Radio Journalism

Understanding the medium of radio as a news channel, understanding the impact of news, news reporting, how to write a radio news, compiling a radio news bulletin and presenting it, and various other concepts are covered in this subject.

Paper-IV

TV Journalism

TV Journalism

Understanding the medium of TV for presenting news, visual medium, news values and cultivating news sources, TV news reporting, editing and writing news, and other concepts are discussed in this subject.

Paper-V

Online Journalism

Online Journalism

Understanding the internet as a medium of news, online journalism basics, e-newspaper, content management system and tools, dynamics, strengths, and weaknesses of social media, cyber law and crimes, and various other concepts are explained via this subject.

Paper-VI

Advertising

Advertising

The major ad agencies in India, Indian advertising from social and cultural perspectives, ethics and social responsibility of advertising, role of advertisements in marketing, types of advertisements, etc. are covered in this subject.

Paper-VII

PR

Public Relations

Developing a basic understanding of PR, differences between advertising and PR, the role of PR in various sectors, PR tools, understanding media relations as a PR function, and related concepts are covered in this subject.

Paper-VIII

Current Affairs

Current Affairs

History of India post-independence, political parties in India, the rise of regional political parties after independence, international affairs, recent developments and news, etc., are covered in this subject.

Paper-IX

Internship

Internship

An internship of over 15 days has to be completed towards the end of the course. A written report of at least 1000 words on the internship activities should be submitted by the students before the final exam date.

Paper-X

Study Tours

Visits to Media Institutes and Social Organisations

The students must complete a minimum of 5 visits comprising three media institute visits and two visits to social organisations.

Paper-XI

Journal Writing

Experimental Journal

The students are expected to create at least two experimental journals where they need to showcase their skills as a news reporter, writer, and sub-editor. The number of journals might vary from one university to another.

Journalism

• Creating and presenting news

• News reporting

• History of mass media in India

• News production ethics

• Types of news such as sports, technology, entertainment, etc.

Types of news, the basic job of a journalist, news presentation, and related concepts are covered through this specialisation.

Broadcasting

• Broadcasting channels

• History of broadcasting in India

• Role of an anchor in TV broadcasts

• Technical aspects of broadcasting

This specialisation sheds light on various broadcasting channels like radio, TV, internet, social media, etc. It also talks on the history of broadcasting in India and how news should be broadcasted from the nation and abroad.

Public Relations

• Managing PR

• Building brand image

• Speaking and writing on behalf of media organisations

• Government PR departments

The role of PR professionals in maintaining public relationships, how to build a positive image of a company, and related aspects of PR are covered in this specialisation.

Event Management

• Planning, organising, and creating an event

• Types of event

• Event management teams

• Promoting brands through events

Different types of events ranging from political rallies to college festivals are discussed here. Along with that, the role of event management groups in different sectors like logistics, budget maintenance, etc. are discussed in this specialisation.

Advertising

• Internet Advertising

• TV advertisements

• Newspaper ads

• Billboards and banner ads

• Marketing and Advertising campaigns

Different aspects of advertisements, advertisements ethics and rules, the role of advertisements in marketing, and associated concepts are explained through this specialisation.

Mass Communication

Dynamics of Mass Communication - 12th Edition

Joseph R. Dominick

The objectives of mass communication studies, the role of social media, etc. are discussed in this book.

Mass Media Writing

Writing for the Mass Media - 9th Edition

James G. Stovall

The writing skills required to work in mass media are discussed in this book.

Mass Media

Understanding Media and Culture: An Introduction to Mass Communication

University of Minnesota Libraries Publishing

Types of mass media, internet and social media, ethics of mass media, etc., are covered in this book.

Media and Culture

Media & Culture 2016 Update

Richard Campbell

The role of media in the upbringing of the culture and society is discussed in this book.

Mass Media

Mass Media in a Changing World - 4th Edition

George Rodman

The history, controversies, and trends in the mass media industry are explained in this book.

Mass Media

Gender, Race, and Class in Media

Gail Dines and Jean McMahon Humez

New genres in mass media and other sophistical theories and concepts related to mass media are covered in this book.

Mass Communication

Media Essentials: A Brief Introduction

Richard Campbell

The evolving scene in the media industry and the major concepts are explained in this book.

Mass Communication

Mass Communication: Living in a Media World - 6th Edition

Ralph E. Hanson

It covers all the basic concepts of mass communication in an interesting and conversational manner.

Mass Media

Media Literacy - 8th Edition

James W. Potter

What does media literacy mean and how important it is for the society are explained in this book.

Mass Media

Converging Media

John V. Pavlik and Shawn McIntosh

The change in the ways people communicate with each other are highlighted in this book.