Media Planning Career Guide: Roles, Salary 2025 & Future Scope
Akansha BishtSenior Executive
A career as a Media Planner is a very exciting and vast that needs creativity, analytical skills and strategy to help businesses and organizations to effectively reach their target audiences through many media channels. Media planners play a very important role in the Advertising industry. They work in a close connection with the clients, creative teams and media buyers to develop and execute media strategies that maximize the impact of advertising campaigns.
Media planning career provides various job opportunities to graduates which are Media Assistant, Media Planner, Media Director, Media Analyst etc. The average salary of a Media Planner is INR 6 LPA.
After graduation, students who want to pursue their career as a Media planner can either enroll for a Master's degree in any of the relevant fields such as Media Studies, Marketing and Communication or can opt for jobs. The top recruiters for Media planners are Star India, Sony Pictures Networks India, Times Group, Network18, Omnicom Media Group, etc. To know more about the career scope in Media planning, Read the article further.
Top Career Profiles in Media Planning
|
Job Profile |
Average Salary |
|---|---|
|
Media Planner |
INR 4-8 LPA |
|
Media Director |
INR 15-33 LPA |
|
Media Manager |
INR 10-18 LPA |
|
Senior Media Planner |
INR 6-12 LPA |
|
Media Strategist |
INR 8-15 LPA |
Source: multiple external sites, hence the info may vary.
Media Planning Career Scope in India: Jobs, Salary and Further Education
The following is a list of important industries in which media planning graduates might advance their careers -
|
Job Sector |
Details |
|---|---|
|
Advertising Agency |
|
|
Digital Marketing Firms |
|
|
In- house Marketing Departments |
|
|
Broadcast and Media companies |
|
|
E-Commerce and Retail |
|
|
Entertainment and Event |
|
|
Healthcare and Pharmaceuticals |
|
|
Financial service |
|
Source: multiple external sites, hence the info may vary.
Courses after Graduation in Media Planning
Media Planning graduates can opt for specialized master’s courses or post-graduate programs that can help them to develop the important skills and knowledge. Take a look at some of the courses that you can choose -
|
Courses |
Description |
|---|---|
|
Postgraduate Diploma in Media Planning and Buying |
This course typically covers the fundamentals of media planning including media buying, audience research, media strategy and campaign evaluation. It is designed for those looking to specialize in media planning right after graduation. |
|
Master’s in Media Management |
A Master’s degree in Media Management provides a broader understanding of the media industry including media planning, production, distribution and management. It is ideal for those who are looking to combine strategic management skills with media planning expertise. |
|
Advanced Program in Media Planning and Strategy |
This course is aimed at professionals who want to deepen their expertise in media planning and strategy with a focus on the latest trends and technologies in the field. |
|
PG Program in Marketing Communications |
This program covers all aspects of marketing communications including media planning brand management, consumer insights and advertising. It is designed to provide a comprehensive understanding of how media planning fits into overall marketing strategies. |
|
MBA in Media and Entertainment |
This MBA program combines traditional business administration with a focus on the media and entertainment industry including media planning, content management and digital transformation. |
Source: multiple external sites, hence the info may vary.
Media Planner Top Recruiters
Here is the list of top recruiters of this course -
|
Top Recruiters For Media Planner |
||
|---|---|---|
|
Hindustan Unilever |
Procter & Gamble (P&G) |
Coca-Cola |
|
Nike |
|
Facebook (Meta) |
|
Amazon |
Spotify |
The Walt Disney Company |
|
Warner Bros. |
Viacom CBS |
Group M |
|
Deloitte Digital |
PwC Digital Services |
ICICI Bank |
|
Omnicom Media Group |
Airtel |
Microsoft |
|
Tata Motors |
SBI |
Mahindra & Mahindra |
Best Media Planning Course Colleges for Placements (In India)
|
Media Panning Course Government Colleges |
Average Salary Offered |
|---|---|
|
INR 5 LPA |
|
|
INR 4.78 LPA |
|
|
INR 6.32 LPA |
|
|
INR 3 LPA |
|
|
INR 1.80 LPA |
Below is the list of Private Colleges Offering Media Planning Courses in India:
|
Media Planning Course Collages |
Average Salary |
|---|---|
|
INR 2.30 LPA |
|
|
INR 5.74 LPA |
|
|
INR 5.5 LPA |
|
|
INR 7 LPA |
|
|
INR 3 LPA |
- Popular Media Planning Colleges in India
- Popular Private Media Planning Colleges in India
- Popular Exams
- Most Popular Courses
- Popular Media Planning UG Courses
- Popular Media Planning PG Courses
Popular Media Planning Colleges in India
Popular Private Media Planning Colleges in India
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