Media Planning Career Guide: Roles, Salary 2025 & Future Scope

A. The benefits and drawbacks are mentioned below for the reference of the students:

Here are the Pros of becoming a media planner: 

• Work on different campaigns and use of different strategies in many media channels
• Career growth is very good
• You will get a chance to work with the new technology

Here are the Cons of becoming a media planner: 

• There will be tight deadlines waiting for you
• You will have to deal with high pressure most of the times
• Managing the budget
• Ready to deal with long working hours

A. The 10 tips are as below:

- Understand basics

- Stay updated with trends

- Develop analytical skills 

- Pay attention to details 

- Learn the tools

- Build relationships within the industry

A. Media Planner works on ad placement also deciding where, when and how to place the ads so the ad can reach the audience but the wok of Media Strategist is to make the strategy for finding the target audience, selecting the campaign objectives and then finalizing it. After that selecting the best mix of media channels that can work for the channel.

A. Well essentially, media plans are data-backed documents that outline who will be targeted, across which channels, when, and with which advertisements.

A media plan also provides clear goals and sets strict budgetary constraints. Today’s media landscape is more complex than ever before which means talented media planners play a vital role in the growth of many businesses.

These savvy and well-organized professionals use their understanding of print and digital media to target the right audiences and to drum up interest in a product or service. For these reasons, media planners are also in high demand.

Media planners need to do lots of research – as well as have the right tools – if they’re aiming to market effectively.

A. The average salary of a media planner in India can be around approx INR 4 and INR 7 LPA for entry to mid level positions. But the senior roles can earn salaries around approx INR 10 LPA which also depends on experience, location and even the size of the organization.

A. Yes, media planning is a very good career for the future. The demand for skilled media planners is increasing day by day as the media industry is getting better with the advancements in digital technology. Also, most of the companies are taking ads and branding seriously because of the competitive market

A. The highest post in media planning is the Chief Media Officer (CMO) or the Media Director. These roles involve overseeing the entire media planning and buying process, setting strategic direction, managing teams and ensuring that media investments align with broader business objectives.

A. You can expect a starting salary that typically ranges between INR 3-6 LPA, while experienced professionals can earn up to INR 15-25 LPA, depending on their expertise and location.

A. There are some Top colleges that offers media planning courses which consist of Indian Institute of Mass Communication (IIMC), Xavier Institute of Communications (XIC), Mudra Institute of Communications (MICA), Delhi School of Communication (DSC) and Symbiosis Institute of media and communication (SIMC) etc.

A. You can apply for the following career profiles:

- Media Buyer

- Digital Marketing Specialist

- Brand Strategist

- Market Research Analyst

- Social Media Manager