What is Media Planning?: Course Fees 2025, Subjects, Top Colleges, Admissions

The primary function of a media planner is to promote their client's advertisements on different media platforms so as to reach the desired target group of people. This media platform includes TV, Internet, Radio, Board, Print and Email.

Candidates must have passed class 12 in any stream with a minimum aggregate of 50% for taking admission to undergraduate courses. Whereas for PG courses candidates should have a graduation degree in any subject.

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A successful media planner is someone who has a blend of analytical, strategic, and creative skills. They should have a keen understanding of media landscape, consumer behavior, market research, data analysis, and media buying.

Moreover, amazing communication, negotiation, and project management abilities are also important for effective collaboration with clients and internal teams.

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Students who wish to pursue media planning course can appear for various entrance exams such as Jamia Millia Islamia Entrance Exam, XIC OET, IIMC Entrance Exam, FTII JET, JNUEE, CUET, DCJ Entrance Exam, MASCOM, etc.

CUET PG 2025 is a nation-level exam conducted for admissions to the master's degree and professional degree courses for around 197+ participating universities. NTA, the exam conducting body conducts the exam every year and the role of NTA is till the declaration of results. The exam officials don't release any specific CUET PG 2025 cut-offs.
CUET PG cut-off 2025 will be released by the participating universities individually depending upon the number of registrations made by the candidates and the availability of seats.
Since CUET PG 2025 results and university-wise cut-off are yet to be released. Based on the input taken by the candidates on the CUET PG exam difficulty level, candidates can check out the expected cut-off below:

• General Category: 190-210
• OBC Category: 180-200
• SC Category: 170-185
• ST Category: 165-175

Media planners generally need a four-year bachelor's degree in public relations, journalism, communications, english or business. Candidates following these programs can create a collection of their projects, which will help them demonstrate their quality to managers.

No, candidates from any stream can take admission in courses related to media planning.

Candidates can pursue courses in media planning from colleges mentioned below:

·       Christ University, Bangalore

·       Amity School of Communication, Delhi

·       Future Media School, Kolkata

·       National Institute of Mass Communication, Delhi

·       TISS- Tata Institute of Social Sciences, Mumbai

·       Xavier Institute of Communications

The fees depend on level one is pursuing. The fee for a UG course ranges from INR 1 Lacs to 3 Lakh. Whereas fees for PG courses range from INR 3.5 Lacs to INR 6 Lakh.

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There are many institutes in India offer media planning courses and certifications. Some renowned institutions include Indian Institute of Mass Communication (IIMC), Xavier Institute of Communications (XIC), National Institute of Advertising (NIA), and various private media training academies.

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Candidates can start their career with a package of INR 3-5 LPA which increases with experience. An experienced professional gets a package of up to INR 8-12 LPA in this field.

Candidates can work with various organisations such as Brand content organisations, Brand experience organisations, Creative agencies and Outdoor agencies. Direct marketing agencies, etc.

Yes, candidates can do internships in advertising firms or advertising departments of various organisations. They can also look for internship opportunities in media houses that promote all types of media, in new media houses that focus on text messaging and the Internet, and in advertising teams and organisations.

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With experience and expertise, media planners can progress to roles like Senior Media Planner, Media Strategist, Media Manager, and eventually Media Director. Some professionals may also choose to start their own media consulting firms.

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Media planners often face challenges like staying updated with the rapidly changing media landscape, managing tight deadlines, dealing with complex data, and measuring campaign effectiveness.

Moreover, negotiating with media vendors and managing budgets can be demanding.

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Hi,

Digital media has become increasingly important in media planning. Understanding digital platforms, audience behavior, and digital advertising formats is essential for effective media planning. Media planners need to integrate digital channels into their strategies to reach target audiences effectively.

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