BBA in Digital Marketing and Artificial Intelligence 

at LPU, Jalandhar

LPU BBA (LE) total fee is Rs 3.20 lakh. The fee structure for BBA lateral entry course is mentioned below:

The BBA placement details are yet to be released for the batch 2025. LPU has released the placement details for the BBA batch passed out in 2024. As per the report, LPU recorded 89% placements for the Class of 2024. The placement rates recorded between 2023 and 2024 are tabulated below:

LPU offers BBA for three-years divided into six semesters. The university offers BBA regular courses, industry-collaborated courses, BBA (Hons) and specialised courses. The university also offers lateral entry admission to the BBA course. BBA specialisations, include Tourism & Hospitality, Rural Management, Airlines & Airport Management etc. LPU BBA admission is subject to merit scores in the last qualifying exam (Class 12) or based on the performance of the candidates in the LPUNEST. Click here to know more about BBA course.

Candidates must pass Class 12 to apply for BBA. The admission criteria for BBA (Hons) and BBA IB, Financial Markets, Blockchain and Business Analytics is LPUNEST or CUET UG. Admission is merit-based for all other courses. Check below the criteria for BBA and BBA (Hons) in LPU:

Eligibility BBA (Hons): A pass in Class 12 with at least 60% aggregate with English is required to apply for BBA (Hons) course.

The total fees at LPU for BBA and BBA (Hons) programmes is INR 4.8 lakh - INR 9.6 lakh. The fee is calculated based on the semester fee. Check below the LPU fee structure for BBA courses:

Lovely Professional University (LPU University) offers over 300 degree, Diploma and Certificate programmes to aspirants at the undergraduate, postgraduate and doctoral levels. It offers BTech, MBA, BSc, BBA, B.A., B.Arch, BDes, MTech, LL.B. and various other courses to students. LPU admission 2023 to most of the courses is entrance-based. LPU NEST 2023 is the official entrance and Scholarship Exam conducted by the university. Apart from LPU NEST the university accepts several other national-level entrance exams, such as JEE Main, CLAT, CAT, NATA, etc. So prepare well for the entrance test. Do keep an eye on LPU NEST pattern, LPU NEST exam dates, and go through the LPU NEST result to check the latest trend. Over the past few years, LPU has been ranked by the top-notch ranking bodies under several streams, including Management and Engineering. In 2023, LPU was ranked 23 among the top universities of the country by Times Higher Education. The college offers several courses to students at the UG and PG levels. The college has collaborated with various organisations to offer courses to students. It is noticed that these collaborations have benefitted the students in many ways like now the students can attend guest lectures and can take part in various educational workshops.

LPU NEST 2026 exam schedule for phase 1 is from January 20 to February 5, 2026, for the test centre-based exam. If seats remain empty after the present round, more admission rounds will be conducted. Next round admission dates will be announced on the official website.

Sri Vishnu, a final-yr BTech Electronics & Communication Engineering student won 2.5 crore package. Sri Vishnu has won this package from a leading robotics & automation company. It has been noted that over 1,700 LPU students have received good offers from the top MNCs in India. 

LPU does not offer direct admission. However, admission to few courses is merit-based.  Aspirants scoring a 65% aggregate have a good chance of getting admission in LPU. Candidates seeking admission must visit the official website of the university to apply online. To apply for LPU, aspirants need to register for LPUNEST for admission to undergraduate and postgraduate courses. LPU admission to most of the courses is based on LPUNEST score. However, national-level entrance exam scores are also accepted for admission to BA LLB (Hons), MBA, BTech, etc. Candidates must complete Class 12 for UG courses and graduation for PG courses. The selection rounds are followed by counselling and document verification.

LPU offers admission to BTech based on LPUNEST. Candidates apply for BTech CSE Software Product Engineering need to pass KQ test followed by a PI round. Additionally, candidates need to pass Class 12 in relevant subjects to apply for BTech course. After completion of the selection rounds, candidates need to pay a fee to confirm their seat.