BBA (Hons./Hons. with Research) in Digital Marketing 

at Chandigarh University (CU), Chandigarh

At the UG level, Chandigarh University offers a three-year BBA course, which is divided into six semesters. The university offers a BBA (General) course, which is divided across five specialisations. Apart from this, the university also offers BBA (Hons) course, which is offered in two separate specialisations. Find below all the BBA and BBA (Hons) specialisations offered at Chandigarh University:

For detailed information around Chandigarh University BBA admission process, click here. 

For Chandigarh University BBA admissions, students need to fulfil the minimum eligibility criteria in the first place. As it is an undergraduate-level course, students who pass Class 12 with a relevant score will be able to get admission to BBA at Chandigarh University. Admission to this course is entirely entrance-based. Aspirants need to qualify for CUCET, which is a common entrance test conducted by the university itself for admission to all of its UG courses. Candidates who qualify for CUCET and pass the other selection parameters will be able to get admission at Chandigarh University. Click here to know about the Chandigarh University BBA course in detail. 

Based on placement statistics from Chandigarh University, the average package for a BBA+LLB is INR 480000 Lakhs per annum and the highest package offered till now is INR 18 lakhs per annum. 904 recruiters participated in the placement process and placed 9,124 students of batch 2023-2024 in new-age job roles.

Yes, Chandigarh University has many collaborations with International universities. The university offers BBA-ITP, where students can study a part of their programme in USA and Australia. Students are also offered a chance to study at Okanagan College, which is located in Canada. Students with a 60% aggregate in Class 12 or 6.5 CGPA and an IELTS score of 6.5 are eligible to study at this university. The following subjects will be the key areas of study for the BBA course:

• Financial Management
• Management Accounting
• Business Simulation or Entrepreneurship
• Management Science
• Business and Canadian Govt. policy
• Strategic Management

Also, there are many scholarships offered to meritorious students based on CUCET scores as tuition fee waiver. 

Yes, Chandigarh University offers scholarships to students based on CUCET scores. Students can also avail of scholarships based on their scores/ rank in JEE Main. The details for scholarships offered on the basis of CUCET are as follows:

The university also offers Scholarship Scheme for UG Courses (Based on Class 12): At maximum, 10% of total seats in each course are offered scholarships under this scheme. Find below the score-wise scholarship percentage offered at CU for UG courses:

As per the latest report, the participating recruiters placed over 10000 students of the batch 2025. In 2024, the a total 9124 students were placed. Going back to 2023 placements, 7,500 students of the Chandigarh University (CU) were placed in reputed companies.

Chandigarh University (CU) has a great track record of placements for courses BTech, MBA and MCA, etc. In the academic year 2024-2025, over 1300 global recruiters participated in the placement process and placed 10000 students of batch 2025. The highest domestic and international packages offered during Chandigarh University placement 2025 stood at INR 170 LPA and INR 54.75 LPA, respectively. 

During the Chandigarh University placements 2024-2025, the participating recruiters placed 10,000 students of the batch 2025 of various courses like BTech,  MBA and MCA, etc. The key highlights of Chandigarh University (CU) placements for the Class of 2025  are tabulated below:

Chandigarh University is a good university. It is a private university that is accredited by NBA and with an A+ Grade by the NAAC. In addition to this, CU is approved by UGC, AICTE, BCI, NCHMCT, PCI, COA, NCTE, AIU, and CSI. As per the latest placement report, 858 recruiters participated in the placement process and placed 9,124 students of batch 2023 in new-age job roles. The highest domestic and international packages offered during Chandigarh University placement 2023 stood at INR 170 LPA and INR 54.75 LPA, respectively.

Yes, 100% waiver is available on the tuition fee at Chandigarh University. The university provides a wide range of merit and need-based scholarships to students through a valid score of Chandigarh University Common Entrance Test (CUCET). Candidates who secured 90.01 - 100 scores in CUCET exam either (Phase 1 or Phase 2) will be granted 100% scholarships.