What is Social Media Marketing?: Course Fees 2025, Subjects, Top Colleges, Admissions

In today’s world, almost every person uses social media. We scroll Instagram, watch YouTube videos, check WhatsApp messages, like posts on Facebook, play games, watch reels, and even learn new things from online content. Social media is not just a place to have fun anymore it has became a huge digital world where businesses try to reach customers. Some colleges also provide Social Media Marketing course in the name of Digital Marketing.

Social Media Marketing is a specialized course that is designed for people who are interested in marketing but on a digital platform. This course aims to build a career in Social Media Marketing. This course teaches the students about How social media works, How to manage pages, How to create content, How to run advertisements, How to analyse results and How to grow a brand online.

To be eligible for pursuing Social Media Marketing courses at UG level you have to pass class 12 or equivalent and to do as a PG degree you need to hold a bachelor’s degree in any discipline with a minimum aggregate of 50% marks. You can also pursue Social Media Marketing online or from a certification course.  

Social Media Graduates can expect starting salaries that ranges from INR 4 -10 LPA, depending on their skills and the recruiter as Companies hire trained professionals who know how to run social media pages, create content, handle online ads, manage brand image, and increase followers.

Aspiring candidates can continue reading for more information related to the Social Media Marketing Degree.

Social Media Marketing Course Details: Highlights

The below table indicates the Social Media Marketing Course details:

Particulars	Course Details
Social Media Marketing Course Duration	Full-time Social Media Marketing: 2 years Online/ Distance Social Media Marketing: 1- 2 years Diploma Course - 6 - 12 months Certification Courses - 1 - 6 months
Social Media Marketing Course Level	Post-Graduation
Social Media Marketing Course Fees	INR 2 Lakh - INR 27 Lakh and above
Social Media Marketing Courses Admission Process	Entrance Exam + Group Discussion + Personal Interview
Social Media Marketing Course Eligibility Criteria	Undergraduate Degree Programme
Social Media Marketing Entrance Exams	UG - CUET PG - CAT, MAT, CMAT, XAT, ATMA, MAH CET, NMAT, CUET PG, etc.
Social Media Marketing  Top Colleges	IIM Raipur, Parul University, UPES, SP Jain School of Global Management, etc.
Social Media Marketing Jobs	Social Media Manager, Social Media Executive, Content Creator, Content Writer, etc.

Note: This information is taken from external sites and may vary.

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The eligibility criteria for an Social Media Marketing are designed to ensure that candidates have the academic foundation, relevant experience and potential to succeed in the program.

Eligibility criteria for an Social Media Marketing can differ by institution, but here are some common details about the eligibility to take admission in Social Media Marketing:

Particulars	Details
Social Media Marketing UG Degree/Diploma	Students must have completed 10+2 from a recognized board/school Students need to have scored an aggregate of 50% or more
Social Media Marketing PG Degree/Diploma	The candidate must have completed graduation or equivalent from a recognized university. The bachelor’s degree can be in any course from the three streams - Arts, Commerce, and Science. There is a minimum percentage criterion in most of the colleges. The minimum aggregate required in graduation is 50 percent for General/OBC category Students and 45 percent for SC/ST Students.
Social Media Marketing Certificate	Students should have Prior knowledge of social media.

Note: This info. has been taken from the official website and may differ.

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Social Media Marketing Admission 2026

Here is the general step-by-step guide for Admission to Digital Marketing Courses:

• The first step to choose the program, whether you want to do a Certification, Undergraduate course or a Postgraduate course.
• After that select the college or the platform for certificate courses according to your preference and budget.
• Then check if you fulfill the eligibility criteria of that college.
• Now you have to appear for the entrance exam if it is required
• Then fill the application form with the required documents either online on the official site of the college or offline by visiting there and if you are pursuing a certification course, then enroll in it.
• Confirm your intention to enroll in the program and pay the required enrollment or tuition Fees.

Most of the courses in Social Media are either Certifications and diploma courses or are taught as a specialized subject under Digital Marketing. So, for the Certification courses you don't need to appear for any entrance exam but for diploma courses and to pursue digital marketing courses, you have to complete class 12 or equivalent from a recognized board for UG degree and Graduation for PG Degree and may also appear for exams. Here is the list of Social Media Marketing entrance exams -

Social Media Marketing Entrance Exam	Entrance Exam Dates	Entrance Exam Schedule
CUET 2026	11 May ' 26 - 31 May ' 26	CUET Exam Date 2026
AIMA UGAT 2026	Jun '26 (Tentative)	AIMA UGAT Exam Date 2026
CAT 2026	29 Nov ' 26 (Tentative)	CAT Exam Date 2026
NMAT 2025	13 Jan ' 26 - 17 Jan ' 26 (Conducted)	NMAT Exam Date 2025
CMAT 2026	25 Jan ' 26	CMAT Exam Date 2026
CUET PG 2026	Mar '26 (Tentative)	CUET PG Exam Date 2026

Note - This information has been taken from the official website of the exam body and may vary.

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The syllabus depends on the level of the course, but the core topics remain similar. You can check out the syllabus of the Social Media Certification course in the table below -

Syllabus of Social Media Marketing
Introduction to Digital Marketing	Entrepreneurship Development
E-Commerce & General Informatics	Content Marketing and Copywriting
Affiliate Marketing & E-mail Marketing	Social Media Marketing
Advanced Search Engine Optimization	Social Media Marketing Strategy and Planning
Social Media Platforms	Social Media Data Management and Measurement

Source - Official site and may differ.

Students can study Social Media course from many different platforms including some colleges also. It is one of very much famous among students now a days due to the rise of social media platforms. Here are some of the best colleges you can consider enrolling yourself -

Social Media Marketing Colleges	Social Media Marketing  Fees
UDEMY	INR 399 - 3.5 K
FutureLearn	INR 900 - 4.45 K
VSkills	INR 3.5 K
All India Management Association	INR 7.08 K
Indian School of Technology and Management	INR 15.9 K
Parul University	INR 30 K
SP Jain School of Global Management	INR 52.75 K
IIM Raipur	INR 75 K
SGT University, Gurgaon	INR 6 L - 6.4 L
UPES	INR 10.61 L

Note - The information has been taken from the official website of the institute and may vary.

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Social Media Marketing is one of the fastest-growing careers in India today because 90% of brands depend on digital platforms to promote their business. From small shops to big companies like Zomato, Swiggy, Nike, Tata, and Nykaa, everyone needs social media experts. Social Media Marketing offers a robust career path with diverse job roles and competitive salaries. The program equips graduates with both business and industry-specific knowledge, making them a valuable asset to companies.

Social Media Marketing Salary

The career prospects of a Social Media Marketing is expanding at an enormous rate. The MBA in marketing is one of the most sought-after job opportunities in the world today. Following are the roles that are offered to a graduate with an Social Media Marketing:

Job Profile	Job Description	Average Salary
Social Media Executive	Handle Instagram, Facebook, YouTube, and LinkedIn pages, upload posts and reels, reply to comments and check insights and analytics	INR 1.4 - 5.6 LPA
Social Media Manager	Decide the content strategy, manage the whole social media team. Also, coordinate with designers, editors, influencers and plan monthly calendars.	INR 1.8 - 10 LPA
Content Creator / Content Writer	Their work is to write social media captions, write short scripts (for reels/videos), create ideas for posts and build creative concepts.	INR 1.2 - 8 LPA
Copywriter	As a copywriter, you will have to make ad copies, write slogans, and taglines and create catchy lines.	INR 2 - 11 LPA

Note: The salary data is taken from AmbitionBox.com

Social Media Marketing Top Recruiters

After the completion of Social Media Marketing, graduates can apply in several top recruiters and companies that are well-regarded in the industry. Here is a list of several top recruiters for Social Media Marketing graduates -

Social Media Marketing Top Recruiters
Facebook	Google	Myntra
Microsoft	Amazon	LinkedIn
BCG	HDFC	J.P Morgan Chase & Co
IBM	SBI	L & T

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