

BBA (Hons./Hons. with Research) in Digital Marketing
- A+ NAAC accredited
- Private University
- Estd. 2012
BBA (Hons./Hons. with Research) in Digital Marketing at Chandigarh University (CU) Overview
BBA (Hons.) in Digital Marketing at Chandigarh University is a 4 years course offered in a Full Time mode. Candidates seeking admission must check the eligibility requirements. The eligible aspirants can proceed with the admission formalities. After selection, the course fees of Chandigarh University have to be paid. The total tuition fee for the course is INR 7,80,000. Table below mentions more details about BBA (Hons.) in Digital Marketing course:
Total Tuition Fees | ₹7.80 Lakh Get Fees details |
Duration | 4 years |
Course Level | UG Degree |
Mode of Course | Full Time |
Application Link | Go to Website |
Type of University | Private |
BBA (Hons./Hons. with Research) in Digital Marketing at Chandigarh University (CU) Fees
Tuition, one-time fees, registration fees, test fees, and other costs are all included in Chandigarh University BBA (Hons.) in Digital Marketing fee. Depending on the split of the cost for the most recent year, the candidates may be required to pay additional fees. INR 7,80,000 is the entire amount of tuition for BBA (Hons.) in Digital Marketing at Chandigarh University.
| Fee components | Amount (4 years) |
|---|---|
The fees might include components other than tuition fees. | ₹ 7.80 Lakh |
Mentioned Hostel fees is for batch year 2024. | ₹ 3.20 Lakh |
One time fees includes Security. | ₹ 2,000 |
₹ 11.02 Lakh |
BBA (Hons./Hons. with Research) in Digital Marketing at Chandigarh University (CU) Highlights
- CU Applications invited. Apply @ https://u.shiksha.com/SHKSHA/npm5rHEL?open-reg
- Digital Marketing is a combination of Technology and Marketing
- Course provides an excellent grounding in digital aspects of marketing, such as, technology platforms, SEO/SEM, Social Media, Email Marketing, Social & Web Analytics, Freelancing, Dropshipping, etc
- Course includes Advanced Technologies & Integration for premium placements
- This Course is also offered as a Hons. with Research Program
- Student who exit after 3rd year will get 3 years Bachelor’s degree, and after 4th year will get 4 years Bachelor’s degree (Hons. / Hons. with Research)
- Department includes Next- Gen Industry Collaborated Programs in association with IBM, ICICI, Tally & Flip
BBA (Hons./Hons. with Research) in Digital Marketing at Chandigarh University (CU) Curriculum
Latest curriculum for BBA (Hons./Hons. with Research) in Digital Marketing at Chandigarh University (CU) can be downloaded from the below link. The curriculum PDF has semester wise course structure, electives and detailed course content. You can also check course curriculum of other specializations offered in BBA at Chandigarh University (CU)
BBA (Hons./Hons. with Research) in Digital Marketing at Chandigarh University (CU) Frequently Asked Questions
Yes, for admission to BBA at Chandigarh University, qualifying for CUCET is mandatory. Students are selected only via a valid score of CUCET. This is an in-house entrance exam of Chandigarh University, which is conducted by the university in an online mode for most of its UG courses. It's mandatory for every candidate to submit their valid CUCET score at the time of filling the application form to get admission to BBA. Candidates can apply for this course on the official website of Chandigarh University along with paying an application amount of INR 1,000. Find here the detailed steps for CUCET application process.
Based on placement statistics from Chandigarh University, the average package for a BBA+LLB is INR 480000 Lakhs per annum and the highest package offered till now is INR 18 lakhs per annum. 904 recruiters participated in the placement process and placed 9,124 students of batch 2023-2024 in new-age job roles.
Yes, Chandigarh University offers scholarships to students based on CUCET scores. Students can also avail of scholarships based on their scores/ rank in JEE Main. The details for scholarships offered on the basis of CUCET are as follows:
| Scores in CUCET | CUCET Phase 1: Percentage of Waiver | CUCET Phase 2: Percentage of Waiver |
|---|---|---|
| 90.01 - 100 | 100% | 100% |
| 80 - 90 marks | 50% | 40% |
| 70 - 79.99 | 40% | 30% |
| 60 - 69.99 | 30% | 20% |
| 50 - 59.99 | 25% | 15% |
| 40 - 49.99 | 15% | 10% |
| 30 - 39.99 | Eligible | Eligible |
The university also offers Scholarship Scheme for UG Courses (Based on Class 12): At maximum, 10% of total seats in each course are offered scholarships under this scheme. Find below the score-wise scholarship percentage offered at CU for UG courses:
| Class 12 Scores | Scholarship Percentage (On Sem fee) |
|---|---|
| More than equal to 90% | 50% |
| 85 - 89.99% | 20% |
| 80 - 84.99% | 10% |
Chandigarh University admissions to BBA course are entrance-based. Those who want to take admission to this course at Chandigarh University must apply via the official website of CUCET and apply for the respective entrance exam in the first place. By fulfilling the application form, candidates need to pay an application amount of INR 1,000. The application form can be filled in both online/ offline modes. However, the application fee is common for both modes. Once their application will be approved, candidates can sit for CUCET. After that, the CUCET scores will be evaluated to offer final admission to BBA course.
To get admission to BBA, Chandigarh University has prescribed minimum eligibility criteria that need to be fulfilled at the time of admission. Those who pass Class 12 in the respective subjects from a recognised university are eligible to apply for this course. The minimum required percentage in the last qualifying exam of Class 12 ranges from 50-60% aggregate. The minimum eligibility may differ from course to course as for admission to BBA (General) course, students should get a minimum of 50% aggregate, while for BBA (Hons) courses, students must get 60% aggregate in their high secondary final examination.
BBA (Hons./Hons. with Research) in Digital Marketing at Chandigarh University (CU) Placements
| Particulars | Statistics (2025) |
|---|---|
| Highest Salary | INR 54.75 Lakh |
BBA (Hons./Hons. with Research) in Digital Marketing at Chandigarh University (CU) Entry Requirements
BBA (Hons./Hons. with Research) in Digital Marketing at Chandigarh University (CU) Admission Process
Admissions Open! Apply Now
- Register and applyCU Applications invited. Apply @ https://u.shiksha.com/SHKSHA/npm5rHEL?open-reg
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As per the latest report, the participating recruiters placed over 9000 students of the batch 2025. In 2024, the a total 9124 students were placed. Going back to 2023 placements, 7,500 students of the Chandigarh University (CU) were placed in reputed companies.
The Chandigarh University admission process consists mainly of three steps. Find below the detailed Chandigarh University Application Process:
- Chandigarh University Application Process: Apply online on the official website of Chandigarh University. Candidates must also pay an application fee of INR 1,000 before submitting the application form.
- Chandigarh University Selection Criteria via CUCET: The registered candidates are required to appear for the CUCET entrance exam on their chosen date. Chandigarh University admissions are entirely entrance-based for all courses. Candidates must qualify for CUCET to get admission. The final result will be released by the university after the commencement of the selection rounds.
- Chandigarh University Final Seat Allotment: Candidates whose names appeared on the result list will be required to pay the admission fee to confirm their seats within a stipulated deadline.
Yes, Chandigarh University conducts Chandigarh University Common Entrance Test (CUCET) for admission to all of its UG and PG courses. This is a common entrance exam that is applicable for admission of candidates in every stream such as Management, Humanities, Science, Commerce, Engineering, etc. To get admission to any of the courses offered at Chandigarh University, students have to apply for this exam on the official website of CUCET and appear for the exam. This exam is conducted in an online mode in two phases. For admission to any of the courses, there are two decisive factors that are considered by the university for admission. These are eligibility criteria and CUCET scores.
The highest international and domestic packages offered during Chandigarh University placement 2025 stood at INR 170 LPA and INR 54.75 LPA, respectively. Both packages were secured by the BTech students. The students of the MBA and Hotel Management batch 2025 secured the highest salary of INR 28 LPA and INR 18 LPA, respectively.
Chandigarh University admissions 2024 to BParma, MPharma, BA LLB and LLM is based on CUCET Counselling 2024. Mentioned below is the step-wise process for Chandigarh University CUCET Counselling:
Step 1: Once the candidates are qualified as per CUCET eligibility criteria, they need to prepare and upload Statement of Purpose (SOP).
Step 2: Submit fee if INR 10,000
Step 3: Appear before the university for counselling and personal interaction as per the counselling schedule
Step 4: The final results will be declared on the basis of Counselling, CUCET Score, SOP and Personal Interaction.
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BBA (Hons./Hons. with Research) in Digital Marketing at Chandigarh University (CU) Contact Information
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