Chandigarh University (CU)
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BBA (Hons./Hons. with Research) in Digital Marketing 

  • A+ NAAC accredited
  • Private University
  • Estd. 2012

BBA (Hons./Hons. with Research) in Digital Marketing
 at 
Chandigarh University (CU) 
Overview

Total Tuition Fees

7.80 Lakh
Get Fees details

Duration

Course Level

UG Degree

Mode of Course

Full Time

Application Link

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Type of University

Private
BBA (Hons./Hons. with Research) in Digital Marketing
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BBA (Hons./Hons. with Research) in Digital Marketing
 at 
Chandigarh University (CU) 
Fees

Fee componentsAmount (4 years)
7.80 Lakh
3.20 Lakh
2,000
11.02 Lakh
Info IconThese are based on information available on various sources. Latest values may differ.
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  • Highlights
  • College Reviews
  • Placements
  • Campus Life
  • Ranking
  • Admission Process

BBA (Hons./Hons. with Research) in Digital Marketing
 at 
Chandigarh University (CU) 
Highlights

  • CU Applications invited. Apply @ https://u.shiksha.com/SHKSHA/npm5rHEL?open-reg
  • Digital Marketing is a combination of Technology and Marketing
  • Course provides an excellent grounding in digital aspects of marketing, such as, technology platforms, SEO/SEM, Social Media, Email Marketing, Social & Web Analytics, Freelancing, Dropshipping, etc
  • Course includes Advanced Technologies & Integration for premium placements
  • This Course is also offered as a Hons. with Research Program
  • Student who exit after 3rd year will get 3 years Bachelor’s degree, and after 4th year will get 4 years Bachelor’s degree (Hons. / Hons. with Research)
  • Department includes Next- Gen Industry Collaborated Programs in association with IBM, ICICI, Tally & Flip
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BBA (Hons./Hons. with Research) in Digital Marketing
 at 
Chandigarh University (CU) 
Curriculum

Latest curriculum for BBA (Hons./Hons. with Research) in Digital Marketing at Chandigarh University (CU) can be downloaded from the below link. The curriculum PDF has semester wise course structure, electives and detailed course content. You can also check course curriculum of other specializations offered in BBA at Chandigarh University (CU)

BBA (Hons./Hons. with Research) in Digital Marketing
 at 
Chandigarh University (CU) 
Students Ratings & Reviews

3.9/5
Verified Icon4 Verified ReviewsInfo Icon
Placement Review IconPlacements3.8
Infrastructure Review IconInfrastructure4.3
Faculty Review IconFaculty & Course3.8
Crowd Review IconCampus Life4
Money Review IconValue for Money3.8
S
Saiyam Verified Icon
BBA (Hons./Hons. with Research) in Digital Marketing - Batch of 2027
Offered by Chandigarh University (CU)
4.4
4Placements5Infrastructure4Faculty5Crowd & Campus Life4Value for Money
The best experience I could have shared about my college life.
Placements: The recruitment is good. The average package went around 9.5 lakh, and the highest domestic package went around 53 lakh. The international package went around 1.7 crore. We were a group of 4 friends, and we all got recruited from the college placements itself.
Infrastructure: The infrastructure of my course was very good. We were allotted South Block, which was the best in the whole university. Our classes were very well furnished, and all classes had AC's. D6 was the best block, as there was a food court and a very well maintained and beautiful library.
Faculty: The faculty of the college is good. They are well-educated teachers who help every student with each problem. The faculty is a little strict, but still, it was one of the finest. We really enjoyed each and every moment we spent in the class. It was the best experience.
Reviewed on 15 Jan 2025Read More
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A
Anshit Verified Icon
BBA (Hons./Hons. with Research) in Digital Marketing - Batch of 2025
Offered by Chandigarh University (CU)
2
3Placements2Infrastructure2Faculty1Crowd & Campus Life2Value for Money
just come here if you don’t get any where else
Placements: Sales executives and managers and they take 5000 rupees for getting you placed and will let MBA and BBA students together to compete. What's the purpose if the company has to choose. They would definitely go to MBA side rather than any BCOM student or BBA.
Infrastructure: For BCOM and BBA you will get different departments at different place which is not inside the main campus of Chandigarh university. Very poor wifi, facilities are good as whole university classes are circulated with wifi and 5g networks are also available ofJjio and Airtel, which is good.
Faculty: Only focusing on attendance rather than studying and giving you warnings about attendance—what is this? They have an LMS portal, and the paper won’t come from there, so why have the portal? And arrogant teachers are always there who take your phone and make you go from here to there to get it back.
Other: For scholarships you have to maintain 7.5 CGPA in the semesters for 2 years and rather than focusing in making image of top ranking improve the quality of education and there are a lot of events and management is very poor need needs improvement as crowd is too much but their management skills and staff are very poor.
Reviewed on 14 Oct 2024Read More
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S
shivansh kumar Verified Icon
BBA (Hons./Hons. with Research) in Digital Marketing - Batch of 2025
Offered by Chandigarh University (CU)
5
5Placements5Infrastructure5Faculty5Crowd & Campus Life5Value for Money
It is the best university in the nation.
Placements: Many companies visit our college to recruit students. The highest salary package offered is 24 LPA. The average salary package offered is 8 LPA. Our college runs a TPP program for campus placements.
Infrastructure: The infrastructure of our college is good. Our college provides us with all facilities. Our college has smart classrooms and libraries. The library is provided in each block. Our college atmosphere is energetic and refreshing. The hostel facilities are good. The hostel provides food for students. Wi-Fi facility is available 24x7 in our hostel. A gymnasium is available for students.
Faculty: Our faculty members are good. Their teaching quality is good. The curriculum is distributed properly. Exams are conducted after the completion of all units in the form of MST. The final exams are conducted with EST in offline mode. Our results are declared by CUIMS.
Other: In our batch, there are 85 students. We are divided into two groups. One group has 40 students and the other group has 45 students for lab sessions.
Reviewed on 1 Jan 2023Read More
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H
Harsh Yadav Verified Icon
BBA (Hons./Hons. with Research) in Digital Marketing - Batch of 2025
Offered by Chandigarh University (CU)
4.2
3Placements5Infrastructure4Faculty5Crowd & Campus Life4Value for Money
It is a really good college for under-graduation, and it has good infrastructure.
Placements: My batch is the first batch of this course, so I can't say much about the placements right now, but I am pretty sure that they will be equivalent to the placements of other programs, which are spectacular. I hope that when the placements for our batches begin, they are going to be amazing.
Infrastructure: There are two hostels for boys, which are LC and NC, respectively. In LC hostel, you will get a bit spacious rooms, and it is situated near south campus. Otherwise, it has no benefits. There are newly built hostels and a large, green and spacious environment. There are many tuck shops and facilities available like laundry, saloon etc.
Faculty: The faculty members are highly qualified and have quite well experience in the industry. The curriculum is completely in sync with the course and is up to date, and is revised every year. The exams are conducted thrice a semester. Out of them, two are MSTs, which are mid-semester exams, and the other is end-semester exam.
Reviewed on 20 Apr 2022Read More
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A
Anjali Srivastava
BBA (Hons./Hons. with Research) in Digital Marketing - Batch of 2023
Offered by Chandigarh University (CU)
3.8
4Placements4Infrastructure4Faculty4Crowd & Campus Life3Value for Money
Good placement Corporation of faculty Good infrastructure .
Placements: About 80-90% students got placed in batch in Data analytics. The highest package is about 1cr and average upto 6-8 Lacs per annum Top recruiting companies were amazon flipkart, cognizant, and many more top companies About 75% students got internship from my course Top roles offered were data analytics senior junior etc.
Infrastructure: Availability of Wi-Fi Smart classrooms Labs And library Food quality was average Medical facilities available Sports facilities available Games and sports are good Canteen service is nice and affordable Facilities were cooperative Campus was good Photogenic environment .
Faculty: Faculty was heplful and cooperative Campus is nice hygiene and photogenic Exams are taken strictly and syllabus complete on time Attendance value 75% Course curriculum is relevant It makes students industry ready Pass percentage is 30% percent .
Other: Chose this cousre through Google advertising.
Reviewed on 13 Jan 2025Read More
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BBA (Hons./Hons. with Research) in Digital Marketing
 at 
Chandigarh University (CU) 
 
Frequently Asked Questions

Q:   Is CUCET compulsory for BBA at Chandigarh University?
A: 

Yes, for admission to BBA at Chandigarh University, qualifying for CUCET is mandatory. Students are selected only via a valid score of CUCET. This is an in-house entrance exam of Chandigarh University, which is conducted by the university in an online mode for most of its UG courses. It's mandatory for every candidate to submit their valid CUCET score at the time of filling the application form to get admission to BBA. Candidates can apply for this course on the official website of Chandigarh University along with paying an application amount of INR 1,000. Find here the detailed steps for CUCET application process. 

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Q:   What is the average package for BBA LLB placement at Chandigarh University?
A: 

Based on placement statistics from Chandigarh University, the average package for a BBA+LLB is INR 480000 Lakhs per annum and the highest package offered till now is INR 18 lakhs per annum. 904 recruiters participated in the placement process and placed 9,124 students of batch 2023-2024 in new-age job roles.

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Q:   Are any scholarships available for BBA at Chandigarh University?
A: 

Yes, Chandigarh University offers scholarships to students based on CUCET scores. Students can also avail of scholarships based on their scores/ rank in JEE Main. The details for scholarships offered on the basis of CUCET are as follows:

Scores in CUCETCUCET Phase 1: Percentage of WaiverCUCET Phase 2: Percentage of Waiver
90.01 - 100100%100%
80 - 90 marks50%40%
70 - 79.9940%30%
60 - 69.9930%20%
50 - 59.9925%15%
40 - 49.9915%10%
30 - 39.99EligibleEligible

The university also offers Scholarship Scheme for UG Courses (Based on Class 12): At maximum, 10% of total seats in each course are offered scholarships under this scheme. Find below the score-wise scholarship percentage offered at CU for UG courses:

Class 12 ScoresScholarship Percentage (On Sem fee)
More than equal to 90%50%
85 - 89.99%20%
80 - 84.99%10%
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Q:   How can I fill the application form for BBA at Chandigarh University?
A: 

Chandigarh University admissions to BBA course are entrance-based. Those who want to take admission to this course at Chandigarh University must apply via the official website of CUCET and apply for the respective entrance exam in the first place. By fulfilling the application form, candidates need to pay an application amount of INR 1,000. The application form can be filled in both online/ offline modes. However, the application fee is common for both modes. Once their application will be approved, candidates can sit for CUCET. After that, the CUCET scores will be evaluated to offer final admission to BBA course. 

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Q:   Can I do BBA from Chandigarh University?
A: 

To get admission to BBA, Chandigarh University has prescribed minimum eligibility criteria that need to be fulfilled at the time of admission. Those who pass Class 12 in the respective subjects from a recognised university are eligible to apply for this course. The minimum required percentage in the last qualifying exam of Class 12 ranges from 50-60% aggregate. The minimum eligibility may differ from course to course as for admission to BBA (General) course, students should get a minimum of 50% aggregate, while for BBA (Hons) courses, students must get 60% aggregate in their high secondary final examination.

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Want to know more about Chandigarh University (CU) Scholarship details?
Read about Scholarship

BBA (Hons./Hons. with Research) in Digital Marketing
 at 
Chandigarh University (CU) 
Placements

ParticularsStatistics (2025)
Highest SalaryINR 54.75 Lakh
Lock IconTop Recruiters for Chandigarh University (CU)
Amazon
Apollo
BAJAJ Allianz
Dell
Deloitte
Genpact
Google
HCL
HP
ICICI Securities
just dial
L T
Motorola
Muthoot Fincorp
NIIT
Radisson
Samsung
Shoppers Stop
The Leela
Videocon
YesBank
View placement details

BBA (Hons./Hons. with Research) in Digital Marketing
 at 
Chandigarh University (CU) 
Entry Requirements

General
Requirements for 12th gradeUp Arrow Icon
  • 50%

BBA (Hons./Hons. with Research) in Digital Marketing
 at 
Chandigarh University (CU) 
Admission Process

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Important Dates

ALL
COURSE
CUCET CHANDIGARH UNIVERSITY
Oct 25, 2025 - Apr 30, 2026
CUCET Chandigarh University-CUCET 2026 Phase 1 Application Form
Oct 25, 2025 - May 1, 2026
CUCET Chandigarh University-CUCET 2026 Phase 1 Exam
Sep 1, 2026
Last date to apply

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BBA (Hons./Hons. with Research) in Digital Marketing
 at 
Chandigarh University (CU) 
 
Students also asked

Q:   How many students were placed during the recent Chandigarh University placements?
A: 

As per the latest report, the participating recruiters placed over 9000 students of the batch 2025. In 2024, the a total 9124 students were placed. Going back to 2023 placements, 7,500 students of the Chandigarh University (CU) were placed in reputed companies.

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Q:   How can I take admission in Chandigarh University?
A: 

The Chandigarh University admission process consists mainly of three steps. Find below the detailed  Chandigarh University Application Process:

  1. Chandigarh University Application Process: Apply online on the official website of Chandigarh University. Candidates must also pay an application fee of INR 1,000 before submitting the application form.
  2. Chandigarh University Selection Criteria via CUCET: The registered candidates are required to appear for the CUCET entrance exam on their chosen date. Chandigarh University admissions are entirely entrance-based for all courses. Candidates must qualify for CUCET to get admission. The final result will be released by the university after the commencement of the selection rounds.
  3. Chandigarh University Final Seat Allotment: Candidates whose names appeared on the result list will be required to pay the admission fee to confirm their seats within a stipulated deadline.
Q:   Is CUCET compulsory for Chandigarh University?
A: 

Yes, Chandigarh University conducts Chandigarh University Common Entrance Test (CUCET) for admission to all of its UG and PG courses. This is a common entrance exam that is applicable for admission of candidates in every stream such as Management, Humanities, Science, Commerce, Engineering, etc. To get admission to any of the courses offered at Chandigarh University, students have to apply for this exam on the official website of CUCET and appear for the exam. This exam is conducted in an online mode in two phases. For admission to any of the courses, there are two decisive factors that are considered by the university for admission. These are eligibility criteria and CUCET scores. 

Q:   What is the highest package offered during the recent Chandigarh University placements?
A: 

The highest international and domestic packages offered during Chandigarh University placement 2025 stood at INR 170 LPA and INR 54.75 LPA, respectively. Both packages were secured by the BTech students. The students of the MBA and Hotel Management batch 2025 secured the highest salary of INR 28 LPA and INR 18 LPA, respectively.

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Q:   What is the CUCET Counselling process for Chandigarh University?
A: 

Chandigarh University admissions 2024 to BParma, MPharma, BA LLB and LLM is based on CUCET Counselling 2024. Mentioned below is the step-wise process for Chandigarh University CUCET Counselling: 

Step 1: Once the candidates are qualified as per CUCET eligibility criteria, they need to prepare and upload Statement of Purpose (SOP). 

Step 2: Submit fee if INR 10,000

Step 3: Appear before the university for counselling and personal interaction as per the counselling schedule 

Step 4: The final results will be declared on the basis of Counselling, CUCET Score, SOP and Personal Interaction. 

 

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BBA (Hons./Hons. with Research) in Digital Marketing
 at 
Chandigarh University (CU) 

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BBA (Hons./Hons. with Research) in Digital Marketing
 at 
Chandigarh University (CU) 
Contact Information

Address

NH-95 Chandigarh-Ludhiana Highway, Mohali
Chandigarh ( Punjab)

Phone
8067947100

(For general query)

9915999223

(For admission query)

Email
info@cumail.in

(For general query)

admissions@cumail.in

(For admission query)

Go to College Website ->