CEED 2019 Paper Analysis by Experts

IIT Bombay conducted CEED 2019 on January 19. Go through the questions asked in CEED exam along with cutoffs for IIT admissions in MDes course.

CEED Exam Analysis 2019 - CEED 2019 was held on January 19, 2019. Most of the aspirants found CEED exam to be as expected and were able to complete their paper on time.

CEED (Common Entrance Exam for Design), continues to be a standing Mecca for Master’s aspirants. Having opened doors to graduates with 10+2+3 year graduation (unlike earlier 10+2+4/5 year graduation), the CEED examination saw a rise in its number of applicants.

CEED exam pattern is such that it is a three hours examination which is a blend of dual mode, an online exam for one hour followed by a paper based test of two hours. The computer based segment having MCQ format was found approachable by the candidates while the paper based drawing exam saw interesting questions being asked. ‘

In the paper based drawing CEED exam, candidates had to attempt three questions. The questions asked in CEED exam along with their proposed solutions are listed below:

CEED 2019 First Question & Solution

The first question asked in the exam was:

Conceptualise an advertising campaign in support of Indian team for upcoming World Cup 2019:

(i) Generate 3 creative ideas to the campaign.

(ii) Generate 3 creative Tag lines

(iii) Illustrate a hoarding for the same.

Solution: Here, the campaign solutions should be 360 degree connecting print, air & digital as there were three ideas sought. The entire campaign should be planned through its different stages of build up before, during and after phases of the event, keeping in mind that Indian fans, may not be very healthy supporters in case of adverse results in the tournament, which often happens.  The entire mind mapping and keywords brainstorm should be also shared on the paper for the appreciation of the student’s thinking process besides the final outcome. Of course this exercise also intends to increase the viewership too for all the commercial reasons so that interest should also be kept alive.

CEED 2019 Second Question & Solution

The second question had an incomplete motif given to the students, which they were required to complete and incorporate it into a design pattern.

Solution: In this case, it was important to consider the aesthetics with regard to the continuity and the colour combinations too, hence determining the catch points was important. Also in creating the pattern, one could play with various repeat options like straight, mirror, inverse, brick, reverse etc to create a visually interesting design pattern.

CEED 2019 Third Question & Solution

The third question was a perspective based space design category. It was to draw a Kitchen in details for a 51/2 feet high person.

Solution: It was a personal, closed space which could have been drawn in one point or two point perspective. Besides the technical details of providing the shelf height conducive to the person’s height, it was important to also pre-empt needs and provide amenities/solutions accordingly, making it more connected and convenient. Here, technical correctness of drawing and creative concept both would be equally important. It would be better designed and explored conceptually if one defined the life style and kitchen needs of the person more beyond just the height, which was already given. This would make the work stand out more. Complete communication of idea generation in the form of key word mappings and small description is advised.

An important note here for the candidates is that the paper based test (PBT) of the aspirants will only be considered for evaluation once they make it past the screening process based on the computer based test. However, the CBT is only the qualifying test, the merit will be prepared only on the basis of marks obtained by the candidates in their PBT.

CEED results are expected around March 4, 2019. Following the scores, the merit will be drawn and the admission calls sent out. Candidates who clear CEED exam can secure admission in colleges that accept CEED 2019 scores for admission.

Wishing All the Luck once again!

Also Read:

• NID Entrance Exam 2019 Student Reaction for BDes & MDes Admissions
• NIFT Entrance Exam 2019 Student Reaction
• CEED 2019 Student Reaction

About the Author:

Shipra Anand is the Founder Director of Academy for Fashion Careers in Lucknow.