

BBA in Digital Marketing
- A+ NAAC accredited
- Private University
- Estd. 2012
BBA in Digital Marketing at Chandigarh University (CU) Overview
At the UG level, Chandigarh University offers BBA (Hons.) in Digital Marketing course for the duration of 4 years. This course has total tuition fees of INR 5,34,000 for the entire duration. Explore other courses of Chandigarh University BBA.
Total Tuition Fees | ₹5.34 Lakh Get Fees details |
Duration | 4 years |
Course Level | UG Degree |
Mode of Course | Full Time |
Official Website | Go to Website |
Type of University | Private |
BBA in Digital Marketing at Chandigarh University (CU) Fees
Chandigarh University BBA (Hons.) in Digital Marketing fee is an aggregate of several elements, including Tuition Fees, One-Time Admission Fees, Registration Fees, Exam fees, etc. However, students might need to pay some additional charges, depending on the course provided at the college. The total tuition fee for BBA (Hons.) in Digital Marketing at Chandigarh University is INR 5,34,000. For more details about Chandigarh University (CU) fee breakup for BBA (Hons.) in Digital Marketing, candidates can check the table below:
Fee components | Amount (4 years) |
---|---|
Fee might Include components other than tuition fee. | ₹ 5.34 Lakh |
Mentioned Hostel fees is for batch year 2024. | ₹ 3.20 Lakh |
₹ 8.54 Lakh |
BBA in Digital Marketing at Chandigarh University (CU) Highlights
- Department includes Next- Gen Industry Collaborated Programs in association with IBM, ICICI, Tally & Flip
- Digital Marketing is a combination of Technology and Marketing
- Course provides an excellent grounding in digital aspects of marketing, such as, technology platforms, SEO/SEM, Social Media, Email Marketing, Social & Web Analytics, Freelancing, Dropshipping, etc
- Course includes Advanced Technologies & Integration for premium placements
- This Course is also offered as a Hons. with Research Program
- Student who exit after 3rd year will get 3 years Bachelor’s degree, and after 4th year will get 4 years Bachelor’s degree (Hons. / Hons. with Research)
BBA in Digital Marketing at Chandigarh University (CU) Curriculum
Latest curriculum for BBA in Digital Marketing at Chandigarh University (CU) can be downloaded from the below link. The curriculum PDF has semester wise course structure, electives and detailed course content. You can also check course curriculum of other specializations offered in BBA at Chandigarh University (CU)
BBA in Digital Marketing at Chandigarh University (CU) Frequently Asked Questions

At the UG level, Chandigarh University offers a three-year BBA course, which is divided into six semesters. The university offers a BBA (General) course, which is divided across five specialisations. Apart from this, the university also offers BBA (Hons) course, which is offered in two separate specialisations. Find below all the BBA and BBA (Hons) specialisations offered at Chandigarh University:
BBA Specialisations | BBA (Hons) Specialisations |
---|---|
Advertising & Marketing | Business Analytics |
Banking & Finance | Digital Marketing |
Insurance & Risk Management | - |
Tourism & Event Management | - |
Forex Management | - |
For detailed information around Chandigarh University BBA admission process, click here.

Yes, Chandigarh University has many collaborations with International universities. The university offers BBA-ITP, where students can study a part of their programme in USA and Australia. Students are also offered a chance to study at Okanagan College, which is located in Canada. Students with a 60% aggregate in Class 12 or 6.5 CGPA and an IELTS score of 6.5 are eligible to study at this university. The following subjects will be the key areas of study for the BBA course:
- Financial Management
- Management Accounting
- Business Simulation or Entrepreneurship
- Management Science
- Business and Canadian Govt. policy
- Strategic Management
Also, there are many scholarships offered to meritorious students based on CUCET scores as tuition fee waiver.

Yes, Chandigarh University offers scholarships to students based on CUCET scores. Students can also avail of scholarships based on their scores/ rank in JEE Main. The details for scholarships offered on the basis of CUCET are as follows:
Scores in CUCET | CUCET Phase 1: Percentage of Waiver | CUCET Phase 2: Percentage of Waiver |
---|---|---|
90.01 - 100 | 100% | 100% |
80 - 90 marks | 50% | 40% |
70 - 79.99 | 40% | 30% |
60 - 69.99 | 30% | 20% |
50 - 59.99 | 25% | 15% |
40 - 49.99 | 15% | 10% |
30 - 39.99 | Eligible | Eligible |
The university also offers Scholarship Scheme for UG Courses (Based on Class 12): At maximum, 10% of total seats in each course are offered scholarships under this scheme. Find below the score-wise scholarship percentage offered at CU for UG courses:
Class 12 Scores | Scholarship Percentage (On Sem fee) |
---|---|
More than equal to 90% | 50% |
85 - 89.99% | 20% |
80 - 84.99% | 10% |

For Chandigarh University BBA admissions, students need to fulfil the minimum eligibility criteria in the first place. As it is an undergraduate-level course, students who pass Class 12 with a relevant score will be able to get admission to BBA at Chandigarh University. Admission to this course is entirely entrance-based. Aspirants need to qualify for CUCET, which is a common entrance test conducted by the university itself for admission to all of its UG courses. Candidates who qualify for CUCET and pass the other selection parameters will be able to get admission at Chandigarh University. Click here to know about the Chandigarh University BBA course in detail.

To get admission to BBA, Chandigarh University has prescribed minimum eligibility criteria that need to be fulfilled at the time of admission. Those who pass Class 12 in the respective subjects from a recognised university are eligible to apply for this course. The minimum required percentage in the last qualifying exam of Class 12 ranges from 50-60% aggregate. The minimum eligibility may differ from course to course as for admission to BBA (General) course, students should get a minimum of 50% aggregate, while for BBA (Hons) courses, students must get 60% aggregate in their high secondary final examination.
Download exam sample paper
BBA in Digital Marketing at Chandigarh University (CU) Placements
Particulars | Statistics (2024) |
---|---|
Highest Salary | INR 28.00 Lakh |
BBA in Digital Marketing at Chandigarh University (CU) Entry Requirements
BBA in Digital Marketing at Chandigarh University (CU) Admission Process
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Chandigarh University (CU) has a great track record of placements for courses BTech, MBA and MCA, etc. In the academic year 2023-2024, a total of 904 global recruiters participated in the placement process and placed 9,124 students of batch 2023-2024 in new-age job roles. The highest domestic and international packages offered during Chandigarh University placement 2023-2024 stood at INR 170 LPA and INR 54.75 LPA, respectively. The key highlights of Chandigarh University placements for the Class of 2023 and 2024 are tabulated below:
Particulars | Placement Statistics (2023) | Placement Statistics (2023-2024) |
---|---|---|
Total students placed | 9,500+ | 9,124 |
Companies visited | 900+ | 904 |
Highest international package | INR 1.7 crore per annum | INR 1.7 crore per annum |
Highest domestic package | INR 54.75 LPA | INR 54.75 LPA |
Average package | INR 8 LPA | INR 9.54 LPA |
Average monthly stipend | NA | INR 38,427 per month |
Companies offering INR 20 LPA | 31 | 50+ |
Companies offering INR 15 LPA | 52 | 60+ |
Companies offering INR 10 LPA | 100 | 200+ |
Companies offering INR 5 LPA | 304 | 500+ |

As per the latest report, the participating recruiters placed 9,124 students of the 2023 batch in new-age job roles. However, in 2022, the participating recruiters placed over 9,500 job students in various sectors. Going back to 2021 placements, the participating recruiters placed 7,500 students of the Chandigarh University (CU). The total number of students placed during Chandigarh University placements between 2021 and 2023 are tabulated below:
Particulars | Placement Statistics (2021) | Placement Statistics (2022) | Placement Statistics (2023) |
---|---|---|---|
Total students placed | 7,500 | 9,500 | 9,124 |

The Chandigarh University admission process consists mainly of three steps. The admission starts with the CUCET registration process. Find below the step-wise detailed Chandigarh University Application Process:
- Chandigarh University Application Process 2025: Apply online on the official website of Chandigarh University. Candidates must also pay an application fee of INR 1,000 before submitting the application form.
- Chandigarh University Selection Criteria 2025 via CUCET: The registered candidates are required to appear for the CUCET entrance exam on their chosen date. Chandigarh University admissions are entirely entrance-based for all courses. Candidates must qualify for CUCET to get admission. The final result will be released by the university after the commencement of the selection rounds.
- Chandigarh University Final Seat Allotment: Candidates whose names appeared on the result list will be required to pay the admission fee to confirm their seats within a stipulated deadline.

Chandigarh University admissions are primarly entrance-based. The university accepts students based on either university-level entrance test i.e., CUCET (Chandigarh University Common Entrance Test) or via the scores secured in the national-level exams, such as JEE. Students can visit the official website of the university to apply for the desired programme and check the course-wise admission criteria.
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BBA in Digital Marketing at Chandigarh University (CU) Contact Information
NH-95 Chandigarh-Ludhiana Highway, Mohali
Chandigarh ( Punjab)
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