Chandigarh University (CU)
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BBA in Digital Marketing 

  • A+ NAAC accredited
  • Private University
  • Estd. 2012

BBA in Digital Marketing
 at 
Chandigarh University (CU) 
Overview

Total Tuition Fees

5.34 Lakh
Get Fees details

Duration

Course Level

UG Degree

Mode of Course

Full Time

Official Website

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Type of University

Private
BBA in Digital Marketing
Table of content
Accordion Icon V3
  • Overview
  • Fees
  • Highlights
  • Curriculum
  • Student Reviews
  • + 3 more items

BBA in Digital Marketing
 at 
Chandigarh University (CU) 
Fees

Fee componentsAmount (4 years)
5.34 Lakh
3.20 Lakh
8.54 Lakh
Info IconThese are based on information available on various sources. Latest values may differ.
View scholarships

Video stories

Accordion Icon V3
  • Highlights
  • College Reviews
  • Placements
  • Campus Life
  • Ranking
  • Admission Process

BBA in Digital Marketing
 at 
Chandigarh University (CU) 
Highlights

  • Department includes Next- Gen Industry Collaborated Programs in association with IBM, ICICI, Tally & Flip
  • Digital Marketing is a combination of Technology and Marketing
  • Course provides an excellent grounding in digital aspects of marketing, such as, technology platforms, SEO/SEM, Social Media, Email Marketing, Social & Web Analytics, Freelancing, Dropshipping, etc
  • Course includes Advanced Technologies & Integration for premium placements
  • This Course is also offered as a Hons. with Research Program
  • Student who exit after 3rd year will get 3 years Bachelor’s degree, and after 4th year will get 4 years Bachelor’s degree (Hons. / Hons. with Research)
Read more

BBA in Digital Marketing
 at 
Chandigarh University (CU) 
Curriculum

Latest curriculum for BBA in Digital Marketing at Chandigarh University (CU) can be downloaded from the below link. The curriculum PDF has semester wise course structure, electives and detailed course content. You can also check course curriculum of other specializations offered in BBA at Chandigarh University (CU)

BBA in Digital Marketing
 at 
Chandigarh University (CU) 
Students Ratings & Reviews

3.9/5
Verified Icon5 Verified ReviewsInfo Icon
Placement Review IconPlacements3.4
Infrastructure Review IconInfrastructure4.4
Faculty Review IconFaculty & Course4
Crowd Review IconCampus Life4
Money Review IconValue for Money3.8
S
Saiyam Verified Icon
BBA in Digital Marketing - Batch of 2027
Offered by Chandigarh University (CU)
4.4
4Placements5Infrastructure4Faculty5Crowd & Campus Life4Value for Money
The best experience I could have shared about my college life.
Placements: The recruitment is good. The average package went around 9.5 lakh, and the highest domestic package went around 53 lakh. The international package went around 1.7 crore. We were a group of 4 friends, and we all got recruited from the college placements itself.
Infrastructure: The infrastructure of my course was very good. We were allotted South Block, which was the best in the whole university. Our classes were very well furnished, and all classes had AC's. D6 was the best block, as there was a food court and a very well maintained and beautiful library.
Faculty: The faculty of the college is good. They are well-educated teachers who help every student with each problem. The faculty is a little strict, but still, it was one of the finest. We really enjoyed each and every moment we spent in the class. It was the best experience.
Reviewed on 15 Jan 2025Read More
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A
Anshit Verified Icon
BBA in Digital Marketing - Batch of 2025
Offered by Chandigarh University (CU)
2
3Placements2Infrastructure2Faculty1Crowd & Campus Life2Value for Money
just come here if you don’t get any where else
Placements: Sales executives and managers and they take 5000 rupees for getting you placed and will let MBA and BBA students together to compete. What's the purpose if the company has to choose. They would definitely go to MBA side rather than any BCOM student or BBA.
Infrastructure: For BCOM and BBA you will get different departments at different place which is not inside the main campus of Chandigarh university. Very poor wifi, facilities are good as whole university classes are circulated with wifi and 5g networks are also available ofJjio and Airtel, which is good.
Faculty: Only focusing on attendance rather than studying and giving you warnings about attendance—what is this? They have an LMS portal, and the paper won’t come from there, so why have the portal? And arrogant teachers are always there who take your phone and make you go from here to there to get it back.
Other: For scholarships you have to maintain 7.5 CGPA in the semesters for 2 years and rather than focusing in making image of top ranking improve the quality of education and there are a lot of events and management is very poor need needs improvement as crowd is too much but their management skills and staff are very poor.
Reviewed on 14 Oct 2024Read More
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M
Mayank kumar Verified Icon
BBA in Digital Marketing - Batch of 2024
Offered by Chandigarh University (CU)
4
2Placements5Infrastructure5Faculty4Crowd & Campus Life4Value for Money
Chandigarh University: Quality Education and Vibrant Campus Life, but Average Placements
Placements: In my course, which had a total strength of 150 students, around 70-80% of students were placed. The highest package offered was 6 LPA, the lowest was 2.4 LPA, and the average package was 3.2 LPA. There weren’t any major top recruiters specifically for BBA; most of the companies visiting were mid-tier or smaller firms. When it came to internships, only 15-20 students were able to secure internships through campus placements. The rest had to find internships on their own. The top role offered in my course was Key Account Manager, which one of my friends secured at Zomato.
Infrastructure: The infrastructure of the college is excellent, with modern facilities and well-maintained classrooms. The hostels are also well-equipped, and the wardens are quite supportive and friendly, ensuring a comfortable stay for students. One of the standout features is the food provided in the mess, which is much better compared to other colleges. The meals, including curry, rice, and other dishes, are hygienic and fairly decent in taste. The classrooms are spacious, air-conditioned, and equipped with projectors, making the learning environment both comfortable and efficient. Overall, the infrastructure and facilities contribute significantly to a positive campus experience.
Faculty: The faculty members are very good, and many events are organized in the auditorium, where we also get to participate. The curriculum is well-structured, and the quality of education is good. Each semester includes 2 MSTs (Mid-Semester Tests) followed by the final exam.
Other: I chose this college because it has a great reputation and offers good value for money. 60k per semester is reasonable, and the college is A+ NAAC accredited. There are plenty of events organized, and campus life is amazing with DJ nights and concerts happening almost every month.
Reviewed on 21 Jan 2025Read More
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S
shivansh kumar Verified Icon
BBA in Digital Marketing - Batch of 2025
Offered by Chandigarh University (CU)
5
5Placements5Infrastructure5Faculty5Crowd & Campus Life5Value for Money
It is the best university in the nation.
Placements: Many companies visit our college to recruit students. The highest salary package offered is 24 LPA. The average salary package offered is 8 LPA. Our college runs a TPP program for campus placements.
Infrastructure: The infrastructure of our college is good. Our college provides us with all facilities. Our college has smart classrooms and libraries. The library is provided in each block. Our college atmosphere is energetic and refreshing. The hostel facilities are good. The hostel provides food for students. Wi-Fi facility is available 24x7 in our hostel. A gymnasium is available for students.
Faculty: Our faculty members are good. Their teaching quality is good. The curriculum is distributed properly. Exams are conducted after the completion of all units in the form of MST. The final exams are conducted with EST in offline mode. Our results are declared by CUIMS.
Other: In our batch, there are 85 students. We are divided into two groups. One group has 40 students and the other group has 45 students for lab sessions.
Reviewed on 1 Jan 2023Read More
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H
Harsh Yadav Verified Icon
BBA in Digital Marketing - Batch of 2025
Offered by Chandigarh University (CU)
4.2
3Placements5Infrastructure4Faculty5Crowd & Campus Life4Value for Money
It is a really good college for under-graduation, and it has good infrastructure.
Placements: My batch is the first batch of this course, so I can't say much about the placements right now, but I am pretty sure that they will be equivalent to the placements of other programs, which are spectacular. I hope that when the placements for our batches begin, they are going to be amazing.
Infrastructure: There are two hostels for boys, which are LC and NC, respectively. In LC hostel, you will get a bit spacious rooms, and it is situated near south campus. Otherwise, it has no benefits. There are newly built hostels and a large, green and spacious environment. There are many tuck shops and facilities available like laundry, saloon etc.
Faculty: The faculty members are highly qualified and have quite well experience in the industry. The curriculum is completely in sync with the course and is up to date, and is revised every year. The exams are conducted thrice a semester. Out of them, two are MSTs, which are mid-semester exams, and the other is end-semester exam.
Reviewed on 20 Apr 2022Read More
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BBA in Digital Marketing
 at 
Chandigarh University (CU) 
 
Frequently Asked Questions

Q:   Which BBA specialisation does Chandigarh University offer?
ShikshaGPT says
A: 

At the UG level, Chandigarh University offers a three-year BBA course, which is divided into six semesters. The university offers a BBA (General) course, which is divided across five specialisations. Apart from this, the university also offers BBA (Hons) course, which is offered in two separate specialisations. Find below all the BBA and BBA (Hons) specialisations offered at Chandigarh University:

BBA SpecialisationsBBA (Hons) Specialisations
Advertising & MarketingBusiness Analytics
Banking & FinanceDigital Marketing
Insurance & Risk Management -
Tourism & Event Management-
Forex Management-

For detailed information around Chandigarh University BBA admission process, click here

AskShikshaGPT on App
Q:   Is it good to pursue BBA from Chandigarh University?
ShikshaGPT says
A: 

Yes, Chandigarh University has many collaborations with International universities. The university offers BBA-ITP, where students can study a part of their programme in USA and Australia. Students are also offered a chance to study at Okanagan College, which is located in Canada. Students with a 60% aggregate in Class 12 or 6.5 CGPA and an IELTS score of 6.5 are eligible to study at this university. The following subjects will be the key areas of study for the BBA course:

  • Financial Management
  • Management Accounting
  • Business Simulation or Entrepreneurship
  • Management Science
  • Business and Canadian Govt. policy
  • Strategic Management

Also, there are many scholarships offered to meritorious students based on CUCET scores as tuition fee waiver. 

AskShikshaGPT on App
Q:   Are any scholarships available for BBA at Chandigarh University?
ShikshaGPT says
A: 

Yes, Chandigarh University offers scholarships to students based on CUCET scores. Students can also avail of scholarships based on their scores/ rank in JEE Main. The details for scholarships offered on the basis of CUCET are as follows:

Scores in CUCETCUCET Phase 1: Percentage of WaiverCUCET Phase 2: Percentage of Waiver
90.01 - 100100%100%
80 - 90 marks50%40%
70 - 79.9940%30%
60 - 69.9930%20%
50 - 59.9925%15%
40 - 49.9915%10%
30 - 39.99EligibleEligible

The university also offers Scholarship Scheme for UG Courses (Based on Class 12): At maximum, 10% of total seats in each course are offered scholarships under this scheme. Find below the score-wise scholarship percentage offered at CU for UG courses:

Class 12 ScoresScholarship Percentage (On Sem fee)
More than equal to 90%50%
85 - 89.99%20%
80 - 84.99%10%
AskShikshaGPT on App
Q:   How can I get admission to Chandigarh University for BBA course?
ShikshaGPT says
A: 

For Chandigarh University BBA admissions, students need to fulfil the minimum eligibility criteria in the first place. As it is an undergraduate-level course, students who pass Class 12 with a relevant score will be able to get admission to BBA at Chandigarh University. Admission to this course is entirely entrance-based. Aspirants need to qualify for CUCET, which is a common entrance test conducted by the university itself for admission to all of its UG courses. Candidates who qualify for CUCET and pass the other selection parameters will be able to get admission at Chandigarh University. Click here to know about the Chandigarh University BBA course in detail. 

AskShikshaGPT on App
Q:   Can I do BBA from Chandigarh University?
ShikshaGPT says
A: 

To get admission to BBA, Chandigarh University has prescribed minimum eligibility criteria that need to be fulfilled at the time of admission. Those who pass Class 12 in the respective subjects from a recognised university are eligible to apply for this course. The minimum required percentage in the last qualifying exam of Class 12 ranges from 50-60% aggregate. The minimum eligibility may differ from course to course as for admission to BBA (General) course, students should get a minimum of 50% aggregate, while for BBA (Hons) courses, students must get 60% aggregate in their high secondary final examination.

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Download exam sample paper

PSEB 12th
ISC
CBSE 12th
Want to know more about Chandigarh University (CU) Scholarship details?
Read about Scholarship

BBA in Digital Marketing
 at 
Chandigarh University (CU) 
Placements

ParticularsStatistics (2024)
Highest SalaryINR 28.00 Lakh
Lock IconTop Recruiters for Chandigarh University (CU)
Amazon
Apollo
BAJAJ Allianz
Dell
Deloitte
Genpact
Google
HCL
HP
ICICI Securities
just dial
L T
Motorola
Muthoot Fincorp
NIIT
Radisson
Samsung
Shoppers Stop
The Leela
Videocon
YesBank
View placement details

BBA in Digital Marketing
 at 
Chandigarh University (CU) 
Entry Requirements

General
Requirements for 12th gradeUp Arrow Icon
  • 50%

BBA in Digital Marketing
 at 
Chandigarh University (CU) 
Admission Process

    Important Dates

    ALL
    COURSE
    ISC
    PSEB 12TH
    CBSE 12TH
    Nov 3 - 26, 2025
    CBSE 12th-Release of CBSE Class 12 exam Date Sheet 2026Tentative
    Jan 1 - Feb 14, 2026
    Conduct of CBSE 12th Practical exams 2026Tentative
    Feb 17 - Mar 5, 2026
    Conduct of CBSE 12th Exams 2026Tentative

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    BBA in Digital Marketing
     at 
    Chandigarh University (CU) 
     
    Students also asked

    Q:   Is there 100% placement in Chandigarh University?
    ShikshaGPT says
    A: 

    Chandigarh University (CU) has a great track record of placements for courses BTech, MBA and MCA, etc. In the academic year 2023-2024, a total of 904 global recruiters participated in the placement process and placed 9,124 students of batch 2023-2024 in new-age job roles. The highest domestic and international packages offered during Chandigarh University placement 2023-2024 stood at INR 170 LPA and INR 54.75 LPA, respectively. The key highlights of Chandigarh University placements for the Class of 2023 and 2024 are tabulated below:

    Particulars

    Placement Statistics (2023)

    Placement Statistics (2023-2024)

    Total students placed

    9,500+

    9,124

    Companies visited

    900+

    904

    Highest international package

    INR 1.7 crore per annum

    INR 1.7 crore per annum

    Highest domestic package

    INR 54.75 LPA

    INR 54.75 LPA

    Average package

    INR 8 LPA

    INR 9.54 LPA

    Average monthly stipend

    NA

    INR 38,427 per month

    Companies offering INR 20 LPA

    31

    50+

    Companies offering INR 15 LPA

    52

    60+

    Companies offering INR 10 LPA

    100

    200+

    Companies offering INR 5 LPA

    304

    500+

    AskShikshaGPT on App
    Q:   How many students were placed during the recent Chandigarh University placements?
    ShikshaGPT says
    A: 

    As per the latest report, the participating recruiters placed 9,124 students of the 2023 batch in new-age job roles. However, in 2022, the participating recruiters placed over 9,500 job students in various sectors. Going back to 2021 placements, the participating recruiters placed 7,500 students of the Chandigarh University (CU). The total number of students placed during Chandigarh University placements between 2021 and 2023 are tabulated below:

    Particulars

    Placement Statistics (2021)

    Placement Statistics (2022)

    Placement Statistics (2023)

    Total students placed

    7,500

    9,500

    9,124

    AskShikshaGPT on App
    Q:   How can I take admission in Chandigarh University?
    ShikshaGPT says
    A: 

    The Chandigarh University admission process consists mainly of three steps. The admission starts with the CUCET registration process. Find below the step-wise detailed  Chandigarh University Application Process:

    1. Chandigarh University Application Process 2025: Apply online on the official website of Chandigarh University. Candidates must also pay an application fee of INR 1,000 before submitting the application form.
    2. Chandigarh University Selection Criteria 2025 via CUCET: The registered candidates are required to appear for the CUCET entrance exam on their chosen date. Chandigarh University admissions are entirely entrance-based for all courses. Candidates must qualify for CUCET to get admission. The final result will be released by the university after the commencement of the selection rounds.
    3. Chandigarh University Final Seat Allotment: Candidates whose names appeared on the result list will be required to pay the admission fee to confirm their seats within a stipulated deadline.
    AskShikshaGPT on App
    Q:   Are CU admissions merit-based?
    ShikshaGPT says
    A: 

    Chandigarh University admissions are primarly entrance-based. The university accepts students based on either university-level entrance test i.e., CUCET (Chandigarh University Common Entrance Test) or via the scores secured in the national-level exams, such as JEE. Students can visit the official website of the university to apply for the desired programme and check the course-wise admission criteria.

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    BBA in Digital Marketing
     at 
    Chandigarh University (CU) 

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    BBA in Digital Marketing
     at 
    Chandigarh University (CU) 
    Contact Information

    Address

    NH-95 Chandigarh-Ludhiana Highway, Mohali
    Chandigarh ( Punjab)

    Phone
    8067947100

    (For general query)

    9915999223

    (For admission query)

    Email
    info@cumail.in

    (For general query)

    admissions@cumail.in

    (For admission query)

    Go to College Website ->