Updated on Jan 31, 2025 03:53 IST
Chanchal Aggarwal

Chanchal AggarwalSenior Executive Content

Imagine a world where everything you need is just a tap away- does this sound relatable? Because it's already happening! With smartphone users set to grow by 1.8 billion (+42.62%) by 2029, brands are investing heavily in mobile marketing. Want to turn your scrolling time into a high-paying skill? It’s time to master mobile marketing! Want to know how? Scroll your screen and explore!

What is Mobile Marketing?

Mobile marketing is a digital strategy targeting smartphone, tablet, and other mobile device users through channels like apps, SMS, social media, and websites. It focuses on personalized, location-based, and real-time engagement to drive conversions. Key techniques include mobile ads, push notifications, in-app marketing, and responsive design, ensuring brands effectively reach and engage their mobile-savvy audience.

Imagine scrolling through Instagram, and suddenly, a Zomato notification pops up—"Craving pizza? Get 50% off on your next order!" Tempting, right? That’s mobile marketing in action

Brands like Zomato use push notifications, in-app ads, and location-based offers to grab your attention immediately.

Whether it’s Swiggy, Nykaa, or Amazon, they all leverage mobile marketing to keep you hooked. It’s not just ads; it’s a strategy to make shopping, eating, and even learning easier—all through your phone!

Mobile Market Trends and Statistics

  • Mobile accounts for approximately half of web traffic worldwide. In the last quarter of 2024, mobile devices (excluding tablets) generated 62.54% of global website traffic. (Statista)
  • In 2023, India had the second-largest internet user base in the world, with over 1.2 billion people online. Out of these, 1.05 billion people use mobile phones to access the internet. Experts predict that by 2050, the number of mobile internet users will grow to over 1.2 billion. (Statista)
  • After the fifteenth consecutive year of increasing smartphone users, it is estimated that the smartphone user base will reach 6.1 billion users and, therefore, a new peak in 2029. (Statista)

Key Mobile Marketing Metrics

1. App Metrics:

App metrics
 
  • App Downloads: Indicates how many times an app has been installed. Example: An app has been downloaded 50,000 times monthly, showing its reach.
  • Active Users: Tracks users who use the app daily or monthly (DAU/MAU). Example: 10,000 DAU indicates frequent usage.
  • Retention Rate: Measures users returning after first use. Example: A retention rate of 40% means 40% of users return.
  • Churn Rate: Tracks users who stop using the app. Example: A churn rate of 20% means 20% of users stopped using it.

 

2. Engagement Metrics:

Engagement Metrics

 

    • Click-Through Rate (CTR): The percentage of users clicking an ad or link. Example: A CTR of 5% means 5 out of 100 users clicked the ad.
    • Session Duration: Average time a user spends on the app/website. Example: A session duration of 4 minutes suggests users engage deeply.
    • Bounce Rate: Percentage of users leaving without interaction. Example: A bounce rate of 60% means 60% leave the site without clicking anything.

3. Conversion Metrics:

Conversion metrics

 

  • Conversion Rate: Percentage of users completing a desired action. Example: A 2% conversion rate means 2 out of 100 users made a purchase.
  • Cost Per Acquisition (CPA): Acquiring a new customer. Example: A CPA of Rs.100 means it costs Rs.100 to gain one customer.
  • Return on Ad Spend (ROAS): Revenue per dollar spent on ads. Example: A ROAS of ₹415 means ₹415 in revenue per ₹83 spent.

4. Mobile Advertising Metrics:

Mobile advertising metrics

 

  • Impressions: Number of times an ad is shown. Example: 500,000 impressions mean the ad appeared 500,000 times.
  • Cost Per Click (CPC): The cost paid for each ad click. Example: A CPC of ₹50 means advertisers pay ₹50 per click.
  • View-Through Rate (VTR): Percentage of users who watch a video ad till the end. Example: A 40% VTR means 40% of users watched the ad fully.

5. Push Notification Metrics:

Push notification metrics

 

  • Open Rate: Percentage of users opening a push notification. Example: An open rate of 30% means 30% of users clicked to view it.
  • Engagement Rate: Percentage of users interacting with notifications. Example: A 10% engagement rate means 10% clicked on links or made purchases after receiving notifications.
Table of content
  • Steps to Start an Online Mobile Marketing Business
  • Popular Mobile Marketing Colleges in India
  • Popular Private Mobile Marketing Colleges in India
  • Popular Mobile Marketing Specializations
  • Most Popular Courses
  • Online Mobile Marketing Courses

Steps to Start an Online Mobile Marketing Business

 

 

1. Research & Planning

Start by identifying your niche in mobile marketing, such as app marketing, SMS marketing, mobile ads, or social media marketing. Conduct thorough market research to analyze the demand, competition, and potential growth in your chosen niche. Understanding your target audience and their mobile behavior is crucial to creating effective marketing strategies that resonate with them.

2. Business Registration & Legal Setup

Choose the right business structure, whether it be a sole proprietorship, LLP, or a private limited company, depending on your growth plans. Register your business with the appropriate authorities and ensure compliance with relevant regulations. If you will be handling customer data, make sure to adhere to data protection laws like GDPR or local privacy laws to avoid legal issues.

3. Develop a Business Model

Define your service offerings, such as PPC ads, app store optimization (ASO), mobile SEO, SMS/email marketing, or influencer marketing. Determine your pricing strategy—whether you will charge clients a fixed monthly retainer, commission-based fees, or a pay-per-performance model. A clear business model will help you attract and retain clients while ensuring profitability.

4. Set Up Online Presence

Create a professional website that showcases your services, case studies, and client testimonials. Optimize your website for mobile-first indexing and SEO to enhance visibility in search engines. Additionally, establish your presence on business platforms such as LinkedIn, Twitter, and other relevant social media networks to connect with potential clients and industry professionals.

5. Build Necessary Skills & Tools

Stay updated with the latest mobile marketing trends, such as app store optimization, mobile ad networks, and push notifications. Consider obtaining certifications in Google Ads, Facebook Ads, and mobile analytics tools to enhance credibility. Utilize platforms like Google Ads, MoEngage, Appsflyer, and Facebook Business Suite to manage campaigns efficiently and track their performance.

6. Create a Marketing & Lead Generation Strategy

Develop a content marketing plan that includes blogs, case studies, and social media engagement to establish authority in the industry. Run targeted advertising campaigns to reach businesses and app developers in need of mobile marketing services. Offering free consultations or trial services can help build trust with potential clients and increase conversions.

7. Network & Partner with Clients

Join online business forums, LinkedIn groups, and industry events to connect with potential clients and partners. Collaborate with app developers, advertising networks, and digital marketing agencies to expand your reach. Cold outreach via LinkedIn messages and email marketing can also help in acquiring new clients and forming long-term business relationships.

8. Optimize & Scale Your Business

Monitor key performance metrics such as click-through rates (CTR), conversion rates, and return on investment (ROI) to assess campaign effectiveness. Automate repetitive processes using AI-powered tools to improve efficiency. As your business grows, consider expanding your services based on client needs and emerging trends in the mobile marketing industry.

 

Roles Available After Doing Mobile Marketing Course

Role

Description

Mobile Marketing Manager

Oversee and execute mobile marketing campaigns, including app marketing, SMS, and push notifications.

Mobile App Marketer

Promote mobile apps through various channels to increase downloads, user engagement, and retention.

Mobile Advertising Specialist

Create, manage, and optimize mobile ad campaigns across platforms like Google Ads and mobile networks.

Digital Marketing Strategist

Develop comprehensive digital marketing strategies integrating mobile marketing tactics.

SMS Marketing Manager

Design and manage SMS campaigns to engage customers and drive conversions via text messaging.

Push Notification Specialist

Create and manage personalized push notifications to engage app users and improve retention.

Mobile SEO Specialist

Optimize mobile websites and apps for search engines, ensuring mobile-friendliness and high rankings.

Mobile Content Strategist

Plan and create mobile-specific content, including mobile-friendly websites and social media posts.

Mobile Analytics Specialist

Analyze mobile marketing data, track user behavior, and generate insights to optimize campaigns.

Influencer Marketing Manager

Manage influencer partnerships to promote apps or products to targeted mobile audiences.

App Store Optimization (ASO) Specialist

Optimize app visibility on app stores like Google Play and Apple App Store to increase downloads.

Mobile Campaign Analyst

Monitor and analyze mobile campaign effectiveness, using data and insights to improve ROI.

Popular Mobile Marketing Colleges in India

Following are the most popular Mobile Marketing Colleges in India. Learn more about these Mobile Marketing colleges (Courses, Reviews, Answers & more) by downloading the Brochure.
15 Courses
1.32 L - 33 L
20 - 35 LPA
53 Courses
11.3 K - 24.5 L
32.61 - 33.1 LPA
3 Courses
6.93 L - 24.2 L
26.04 LPA
40 Courses
27 K - 58.84 L
24 - 29 LPA
1.84 L - 22.5 L
25 - 27 LPA
4 Courses
12 L - 18 L
24.45 LPA

Popular Private Mobile Marketing Colleges in India

1 Course
2.01 L - 6.4 L
3.5 LPA
2.25 L - 12.04 L
4.1

Business & Management Studies Applications open. Apply Now

22 Courses
1.14 L - 5.75 L
3.9
65.5 K - 9.2 L
3.0

Business & Management Studies Applications open. Apply Now

1 Course
1.2 L
3.9

Popular Mobile Marketing Specializations

Following are the most popular Mobile Marketing Specializations . You can explore the top Colleges offering these Specializations by clicking the links below.

Popular Specializations

Most Popular Courses

Following are the most popular Mobile Marketing courses, based on alumni reviews. Explore these reviews to choose the best course in Mobile Marketing.

Online Mobile Marketing Courses

Mobile Marketing, Optimization Tactics, and AnalyticsThe online marketing course focuses on developing a comprehensive mobile marketing strategy. It covers key topics such as mobile platform selection, optimization techniques, and analytics for measuring success. The course typically lasts around 4-6 weeks and includes hands-on projects and assessments, culminating in a certificate from UCI.

Mobile Experience Certification 

The "Mobile Experience Certification" course, offered by Google, emphasizes creating engaging mobile experiences. It covers user experience design, mobile usability, and performance optimization. This self-paced course usually takes about 6-8 hours to complete and provides a certification upon successful completion.

Advanced Mobile Marketing

Online mobile marketing course dives deeper into sophisticated marketing strategies and tools. It explores advanced analytics, customer segmentation, and personalized marketing tactics. The course is designed for those with a foundational understanding of mobile marketing and typically spans 4 weeks, featuring interactive content and case studies.

Mobile App Marketing Course: Mobile Marketing Certification 

The "Mobile App Marketing Course focuses on strategies specific to app marketing. It covers app store optimization, user acquisition, and retention strategies. This course is approximately 5 weeks long and includes practical assignments, leading to a certification upon completion.

Mobile Marketing 

The "Mobile Marketing" course provides a broad overview of mobile marketing principles, including SMS marketing, mobile advertising, and social media integration. It is designed for beginners and usually takes about 3-4 weeks, offering a certificate at the end.

qna

Student Forum

chatAnything you would want to ask experts?
Write here...

Answered 17 hours ago

Most of the MBA colleges that accept MAT score for admission have academic eligibility criteria in line with AICTE guidelines for PG courses. Candidate must have a minimum score of 50 % marks in graduation or equivalent from UGC recognised university. For SC/ST/PwD candidates the minimum score requi

...Read more

78439220
Vipra Shrivastava

Contributor-Level 10

Answered 17 hours ago

Yes, it is mandatory to appear for GD/PI or the selection round for MBA admission through MAT. The entrance exam score is only one of the criteria of candidate selection. It doesn't ensure admission. The management students select candidates on the basis of their MAT score, academic record and perfo

...Read more

A

Anyam Kalra

Beginner-Level 5

Answered 17 hours ago

For MAT counselling or selection process, candidates will require the following documents:

·       MAT scorecard

·       Class 10 marksheet

·       Class 12 marksheet

·       Graduation marksheet/certificate (provisional for those who are yet to be issued mark sheet)

·       Work experience certificate (

...Read more

M

Manisha Singh

Beginner-Level 5

Answered 17 hours ago

The highest package offered at CT Institute of Management and Technology placements for BBA stood at INR 8 LPA. Refer to the table below:

Particulars 

Placement Statistics (2024)

the highest Package

INR 8 LPA

Top Recruiters

Wayspire, Acmegrade, Corizo, etc. 

M

Meitankeisangbam Vasundha

Contributor-Level 10

Answered 17 hours ago

Pratibha Institute of Business Management (Kamala Education Society's) offers MBA course across several specialisations. The admission criteria for the specialisations is generally same. Students need to ensure that they qualify the educational requirements before applying. Find below the list of MB

...Read more

S

Sanjana Srivastava

Contributor-Level 8

Answered 17 hours ago

To prepare for an MBA in Tourism entrance exam, you need a systematic plan. Begin the process by understanding the syllabus and exam pattern, especially the four sections: quantitative aptitude, logical reasoning, general awareness, and the English language. Complete mock tests and past papers to in

...Read more

A

ABHINAV SRIVASTAVA

Contributor-Level 10

Answered 17 hours ago

Pratibha Institute of Business Management (Kamala Education Society's) MBA admission is subject to preset admission criteria of the course. Students seeking to join the institute need to ensure that they fulfil both the eligibility and selection of the course to get a seat. Find below the general PI

...Read more

M

Manashjyoti Srivastava

Contributor-Level 8

Answered 17 hours ago

The applicatuion form fee to apply for Xavier School of Human Resources is INR 1,500. Candidates are requried to fill out the form with accurate details regarding their academics and personal information. Candidates are also required to upload relevant documents such as Class 10 and Class 12 markshe

...Read more

s

saurya snehal

Contributor-Level 10

Answered 18 hours ago

Just Complete and pass ur graduation to get admission into mba

s

sejal

Beginner-Level 1

Answered 19 hours ago

Siva Sivani Degree College admission is done based on the candidate's performance in the last qualifying exam, i.e., Class 12. The college offers four undergraduate programmes in full-time and regular modes. The college's admission process commences online via its official website. Students are sele

...Read more

M

Mamona Mishra

Contributor-Level 6

Answered 19 hours ago

Some of the top MBA colleges in Hyderabad, based on the list published by Times 2025, are given in the table below:

Top CollegesTimes Rankings 2025
Woxsen University9
IPE Hyderabad - Institute of Public Enterprise13
University College of Commerce and Business Management, Osmania University77
Aurora's Business School, Aurora Group of Institutions100

Disclaimer: This information is sourced from the official website of the ranking body listed and may vary.

M

Muskan Chugh

Contributor-Level 10

Answered 19 hours ago

Candidates willing to secure a seat at Mahatma Gandhi Kashi Vidyapith for an MBA must undergo a multi-step process. They must first register and appear for the CUET PG exam. Candidates with valid CUET PG exam must register for admission on the university's official website. Based on their CUET PG sc

...Read more

H

Himanshi Pandey

Contributor-Level 10

Answered 19 hours ago

Pratibha Institute of Business Management generally does not offer direct admissions for any of its courses. Candidates need to appear for the accepted exam, such as MAH MCA CET, MAT/CAT, etc. Additionally, students must also satisfy the eligibility set by the institute to get a seat at the institut

...Read more

N

Nishtha Hazarika

Contributor-Level 8

Answered 19 hours ago

Yes, fees can be an important factor that students can take into account when comparing the BBA course offered by KIIT SOM with other similar institutes/colleges. Drawing a comparison based on fees helps students calculate the affordability of a programme. The lower the fees, the greater the afforda

...Read more

S

Shailja Rawat

Contributor-Level 10

Answered 19 hours ago

MGKVP Varanasi MBA is offered through the colleges/ institutes affiliated to the university. Admission to the programme is based on the CUET PG conducted by the NTA. The exam is usually conducted in March/ April. The registration process for the same tentatively starts around January and continues t

...Read more

H

Himanshi Pandey

Contributor-Level 10

Answered 19 hours ago

KIIT School of Management has received rankings by many ranking bodies, including Times. In the year 2024, it was ranked #2 by Times under the 'BBA' category.

S

Shailja Rawat

Contributor-Level 10

Answered 19 hours ago

Gian Jyoti Institute of Management and Technology MBA course admission based on entrance exams. The institute accepts national entrance exams such as CAT, MAT, XAT, CMAT, and others. Ensure you meet the minimum eligibility criteria, which typically includes a Bachelor's degree with a minimum aggrega

...Read more

A

Abhishek Aggarwal

Contributor-Level 7

Answered 19 hours ago

Opting to study abroad is a major step that student take for their career and managing the expenses, including the tuition fee and living costs, which play a deciding factor in this decision. Here is where scholarships come in and help students study in their dream college by cutting down a portion

...Read more

K

Kanishk Chatterjee

Contributor-Level 7

Answered 19 hours ago

Candidates seeking admission to the MBA programme of MGKVP Varanasi may want to compare it with other universities offering the course. Such a comparison must be based on important parameters depending on the candidates' preferences and priorities. Candidates willing to compare MGKVP with other simi

...Read more

H

Himanshi Pandey

Contributor-Level 10

Answered 19 hours ago

Post-graduation from a top MBA university in Europe, graduates secure impressive job opportunities in global companies.  Mentioned below are the average placement salaries offered to students at the top universities for an MBA in Europe, along with the first-year tuition fees:

University

Average Salary (Approx.)

London Business School

INR 62 L

HEC Paris

INR 1 Cr

Cambridge Judge Business School

INR 1 Cr

IE Business School

INR 97 L

IESE Business School

INR 1.5 Cr

INSEAD

INR 1 Cr

Imperial College Business School

INR 90 L

Oxford Said Business School

INR 94 L

SDA Bocconi School of Management

INR 22 L

Esade Business School

INR 62 L

J

Jiya Aggarwal

Contributor-Level 8

Answered 19 hours ago

For admission to MBA programs in Europe, the exact entry requirements vary based on the choice of country. Below are general admission requirements for some top countries:

MBA Admission Requirements in the UKMBA Admission Requirements in GermanyMBA Admission Requirements in France

A bachelor's degree in any field

Competitive GMAT scores

Work experience (as required)

Recommendation Letters from previous academic institutions and workplaces

Proof of English language proficiency

MBA essays (if required)

Interview (if applicable)

A bachelor's degree in any field

Resume/CV

Statement experience letters/certificates (as required)

Proof of English and German language proficiency

Resume/CV

Statement of purpose

Letters of recommendation

Motivation letter

A bachelor's degree in any field

Competitive GMAT or GRE scores

Work experience (2 - 3 years)

Proof of English and German language proficiency

Statement of purpose

Letters of recommendation

 

S

Shruti Mishra

Contributor-Level 7

Answered 19 hours ago

University College of Commerce and Business Management, Osmania University does not allow direct admissions to MBA courses. To get admissions into postgraduate management courses, candidates are required to complete the whole admission process, which involves the completion of eligibility criteria,

...Read more

S

Satyendra Tyagi

Contributor-Level 9

Answered 19 hours ago

University College of Commerce and Business Management MBA course is available across multiple specialisations including Finance, Human Resources Management, Marketing, and Information Systems. Candidate can choose any specialisation in the second year of the course.

A

Abhishek Rastogi

Contributor-Level 9

Answered 19 hours ago

Yes, fulfilling the English language requirement is one of the major admission requirements for international students to study MBA in Europe. Students can refer to the table below for minimum IELTS scores required by the top universities:

University

IELTS Score Requirements

London Business School

7.0 or higher

HEC Paris

6.5 or higher

Cambridge Judge Business School

7.5 or higher

IE Business School

7.0 or higher

Esade Business School

7.0 or higher

INSEAD

7.5 or higher

Imperial College Business School

6.5 - 7.0 or higher

Oxford Said Business School

7.5 or higher

SDA Bocconi School of Management

7.0 or higher

Esade Business School

7.0 or higher

A

Aarushi Srivastava

Contributor-Level 7

Answered 19 hours ago

KIIT SOM has not yet released the placement data specifically for BBA. However, the institute's overall placement statistics are available for the year 2024. As per the data,  the the highest international and domestic packages bagged by the students participating in the 2024 placement drive stood a

...Read more

S

Shailja Rawat

Contributor-Level 10

Answered 19 hours ago

To seek admission in a KIIT SOM BBA programme, a candidate must have completed Class 12 with at least 50% marks and Mathematics/Business Mathematics/Economics/Statistics as one of the subjects. Those who are eligible must further register for KIITEE conducted by KIIT and appear for the exam on the s

...Read more

S

Shailja Rawat

Contributor-Level 10

Answered 19 hours ago

MMU Sadopur BBA admission takes place through the merit secured in Class 12 exams. Candidates applying for BBA programme at the institute should have passed their Class 12 to be eligible for admission into the programme. Once candidates applying for admission at the institute have cleared the eligib

...Read more

A

Aayush Sharma

Contributor-Level 10

Answered 20 hours ago

Upon completing the BBA course offered by KIIT SOM, graduates can seek out job opportunities in different domains of Management. The top domains to work in are HR, Marketing, and Finance. Moreover, some of the top job roles offered to BBA students are Marketing Executive, Jr. Accountant, Financial A

...Read more

S

Shailja Rawat

Contributor-Level 10

Answered 20 hours ago

To know which institute is better for MBA, candidate can compare University College of Commerce and Business Management and  JNTU Hyderabad for its MBA course based on mutiple components. Find below the comparisons: 

University NameTotal FeeMedian Package

MBA at University College of Commerce and Business Management

INR 44,000INR 6 LPA

MBA at JNTU Hyderabad

INR 54,000 - INR 2.4 lakhINR 1.4 LPA - INR 10 LPA

P

Parul Gulati

Contributor-Level 9

Answered 20 hours ago

UCCBM Osmania University cutoff is inclusive of TSICET cutoff. The TSICET cutoff has been released for MBA course in the form of opening and closing ranks. The minimum rank for getting a seat with UCCBM Osmania University TSICET cutoff 2024 for MBA in Tourism and Travel Management and Master of Busi

...Read more

R

Ranjeeta Rai

Contributor-Level 10