BBA in Digital Marketing Course: Full Form, Admission 2025, Fees, Syllabus, Entrance Exam, Top Colleges, Career Scope

BBA in Digital Marketing is a 3-year undergraduate degree programme focusing on all the marketing aspects needed to take your business to the next level. This could be a candidate's best choice if they love the dynamism the market offers and also have a passion for creativity and innovation.  

In digital marketing, customers are reached through a variety of digital means. Websites, mobile devices, and social media platforms are all frequent venues for this kind of advertising.

This kind of marketing is distinct from internet marketing, which takes place only on the internet. Marketing through email, content marketing, search engines, social media, and more is all part of digital marketing. For digital marketers, one of the most difficult difficulties is how to stand out in a world flooded with digital marketing advertising.

Digital marketing is the hottest skill in today business promotion. As many as business owners investing their marketing budget on digital marketing the demand for the skilled digital marketing professional is high now.

On the basis of survey reports and experts prediction I could say that there will be a higher scope with digital marketing career. Find more stats here. Here are some reasons why Digital Marketing is a rewarding and exciting career in today market. Digital marketing has been the buzzword in the Indian job market.

This industry is expected to generate more than 20 Lacs jobs by the year 2030. Hence the future of a career in this industry definitely looks promising. As per the basics of economics when the demand exceeds supply, the price increases. As thedigital marketing skill sets not easily available in the market, people having experience in this field will definitely have an upper hand during salary negotiations.

Companies arewilling to pay a premiumfor experienced and certified professionals know their job inside out. To become digital marketing expert, one does not need an engineering degree or a technical background. Students from any stream can take a course in digital marketing to understand its nuances.

Following is the list of salaries in fields after completing Digital Marketing Course:

• An entry-level digital marketing salary for a Search Engine Optimization Specialist with less than 1-year experience is an average of INR 1,76,578 per annum in India.
• An average salary of an entry-level PPC Analyst with less than 1 year of experience is around INR 3 Lacs per annum in India. 
• An entry-level digital marketing salary of a Web developer with less than one year of experience is 2 Lacs per year in India.
• An entry-level digital marketing salary for a Social Media Marketing Specialist with less than 1 of year experience can expect to earn an average of INR 2,52,444 in India.
• An entry-level digital marketing salary for a Search Engine Marketing Specialist with less than 1-year experience is an average of INR 2,80,000 per annum in India.
• An average entry-level digital marketing salary for a Data Analyst is INR 3 lakhs in India.
• An entry-level Paid Media specialist can expect a salary of INR 3 Lacs per annum, in the beginning, further your salary will increase as per your experiences and expertise.
• The average salary of a Digital Marketing Manager (entry-level) is INR 5,48,755 per annum in India.
• An average salary of an entry-level Marketing Automation Manager with less than one year of experience is INR 4 Lacs per year in India.
• An entry-level digital marketing salary of a Content Marketing Manager is expected to be an average of INR 4,79,323 in India.

Hi, You need to be very competitive and well trained in the digital marketing field as there are 15 years old who are freelancing in the market because they have knack for it. Either you start with what you are getting or just take a recheck on your skills like communication, interview, resume, etc.

There are various reasons to pursue a career in online marketing, or digital marketing as this course's relevance has been increasingly growing due to the boom in online marketing practices post covid era. In the coming section, we will talk about a few advantages of a BBA in Digital Marketing, and why pursuing it could be your best career decision:

1. Growing demand for skilled Digital Marketers: Digital Marketing is one of the fastest-growing professions in the 21st century. Digital Marketing expenditure of the market in 2018 totaled around $283 billion in 2018 and is expected to rise to $500 billion by 2025.

2. Diversity in Job Profiles: There are different job functions and a plethora of job roles one can take after BBA Digital Marketing including PR Specialist, SEO Expert, Social Media Manager, and Digital Marketing Manager.

3. Well-paying Jobs: If you are skilled and qualified you can easily make Lacs of money even in your early career phase because there is a dire need for skilled digital marketers around the world.

4. Room for Advancement: Due to the massive growth the Digital Marketing sector is achieving there are plenty of chances to advance in your career rapidly.

5. Freelancing Opportunities: One can choose to have their own business or use their skillset to work as a freelancer for different clients providing them flexibility and allowing them to achieve work-life balance in their life. Further, one can choose their desired specialisation like social media marketing, or SEO to work remotely.

For admissions into BBA in digital Marketing Courses, students are needed to clear the 10+2 or equivalent examination from any recognised board or school. Some colleges consider the criteria of securing 50% marks in the qualifying exam. The age should be between 17 to 25 years.

Yes, candidates can certainly pursue a career in BBA Digital Marketing in India after completing Class 12. Digital Marketing is an inclusive field that does not necessarily require a specific degree to get started.

Candidates can start by enrolling in Digital Marketing UG courses and further opt for certificate or degree programs to gain excellence and skills to land a good package.

No, math is not a compulsory subject for a Bachelor of Business Administration (BBA) in Digital Marketing. Admission to a BBA in Digital Marketing programme can be through merit or entrance exams. Some common entrance exams include CUET and MIT-WPU CET Entrance Exam.

Admission for BBA in Digital Marketing is based on a combination of entrance exam performance and Class 12 scores. Some colleges may also admit students based on their previous higher studies. The admission process typically includes: 

• Registration on the official website 
   
• Filling out the application form 
   
• Appearing for the exam
   
• Counseling, which usually includes GD+PI

Under Graduate Aptitude Test UGAT is a standardized test being administered by AIMA annually to screen the candidates for various under graduate programs such as Integrated MBA (IMBA), BBA BCA BHM B.Com etc. UGAT bulletin is brought out along with the UGAT form and profiles the institutes / colleges / universities accepting UGAT score for information of the candidates. It gives wide visibility of the institutes among potential candidates. The candidates are given the option to indicate any five of the participating institutes / colleges / universities.

As the CUET syllabus is in two parts, the subject oriented and the general knowledge. So, the subject oriented part is subjective to the subject chosen by you. Whereas, the latest syllabus for CUET General Knowledge part include:

• Current Affairs
• Numerical Ability
• General Mental Ability
• Quantitative Reasoning
• Logical and Analytical Reasoning

UGAT BBA tests have English, Logical Reasoning, General Knowledge, and Numerical & Data Analysis. The exam is conducted in pen and paper mode as well as online mode.

Following is the syllabus for the exam:

• Reading Comprehension
• Vocabulary, Grammar
• Punctuation
• Passive and Active Voice
• Nouns
• Adjectives
• Verbs and proverbs
• Articles, direct and indirect speech
• Sentence formation
• Adverbs grammar
• Reading comprehension
• Verbal reasoning 
• Verbal ability.

Numerical Data Analysis -

• Arithmetic
• Numeric calculations
• Linear equations
• Matrices
• Basic properties of sets and groups
• Scalars
• Vectors
• Coordinate systems
• Tensors, and transformation.

All the best.

7 pieces or 7 P's of Digital Marketing refer to all those digital elements that are firm uses to pursue its marketing objectives. The 7 P's Include the following:

• Product
• Price
• Place
• Promotion
• People
• Physical Evidence
• Process

Search Engine Optimization (SEO), Social Media Marketing (SMM), Email marketing and a lot more. You can do the basic course for digital marketing by Google for free and get the certification from Google. Search for digital marketing course by Google in Google and go to digitalgarage website. by Google your all doughts will be cleared there.

Hi. SYLLABUS The programme covers both general management and digital marketing subjects. The programme is a holistic mixture of classroom lectures and practical lab sessions. I have listed down some of the important subjects present in this programme below. The list will help you know more about the course structure:

Communication Skills Organizational Behavior Basics of Management Business

• Communication Accounting
•  Finance Management
• HR Management
• Economics Basics of Digital Marketing
• Digital Design and Communication
• Internet Technologies
• SEO
• Social Media Marketing
• Advertising
• Data Analytics
• Data Mining
• Web Design and Development
• Content Marketing
• Lead Generation & E Mail Marketing
• Mobile Marketing
• Project Management
• Business Laws and Ethics
• Digital Media Laws

Digital marketing skills are versatile and applicable across industries and roles. It equips you with the skills necessary for starting your own business or freelancing. The field evolves rapidly, demanding continuous learning and adaptation to new trends and technologies.

On the other hand, Social Media Marketing is a marketing strategy that leverages social media platforms to achieve marketing and business objectives, such as brand promotion and customer engagement.

Candidates can check the table below to see the key highlights of both courses. 

If you look forward to pursue BBA in Digital Marketing in Jaipur then you may consider enrolling in any of the following institutes - 

• Apex University 

• NIMS University 

• Jagannath University 

• ARCH College of Design and Business 

• Vivekananda Global University 

These institutes are considered among the best for BBA in Digital Marketing because they facilitate the students with specialised curriculum, experienced faculty members, practical learning approach, and industry connections. Their comprehensive programs cover various aspects of digital marketing. Moreover, they provide students with hands-on training, industry projects, and internships to develop practical skills. Also, the strong industry connections and placement support of these institutes ensure excellent career prospects in the field of digital marketing.

Directory of the colleges in India which have direct admission for BBA Digital Marketing for the batch of 2024 on the 12th standard marks basis. Some of the institutes are Christ University, NMIMS University, Hinduja College, Pillai College and Thakur College of Science and Commerce.

Starting with admission here is simple on the basis of passing 10 + 2 examination board exam from a known board with around 50% for general category, 45% for the reserved categories though there are some rules and regulation. The admission process usually begins in April or May and the students can directly take admission in these colleges without having to write competitive exams while some of the colleges conducts personal Interview.

Colleges that provide BBA courses in Ahmedabad:

1. Nirma University, Institute of Management: Ranked among the top management colleges in India.
2. Amity Global Business School (AGBS): Premier institute providing BBA education.
3. Ahmedabad University, Amrut Mody School of Management (AMSOM).
4. GLS University: One of the best BBA colleges in Ahmedabad for Marketing, GLS University provides a comprehensive BBA program.

These are the colleges that provide Digital Marketing courses in Ahmedabad:

1. IIDE – The Digital School
2. Digital Pundit
3. Agile Academy
4. Ahmedabad School of Digital Marketing (ASDM)
5. Digital Sandip Academy 

This is very reputed university for BBA courses as it offers unique specializations in BBA. Digital Marketing is very unique and new-age course and have good career prospects. A professional degree will help you to work in top positions in Digital agencies. BBA placements are also good in UPES so just go for it without having a second thought.

Digital Marketing careers offer prosperous opportunities to experienced people as well as early-age professionals. The salary of Digital Marketing fresher ranges from INR 3 LPA - INR 6 LPA depending on the experience and skillset. Further, the individuals can earn higher salaries after 2-3 years by acquiring the right skillset and learning.

In today's economic scenario, there is a dire need for skilled digital marketers. If you are someone who's skilled, you can make a lot of money. Digital Marketers' base salary in India starts from around INR 23,875 a month and goes upto the extent of INR 80,000 with the right skillset and relevant experience. 

One of the most in-demand fields of study in the modern day, digital marketing may take students and professionals in many different directions professionally. The top digital marketing careers are listed below.

• Digital Marketing Manager
• Brand Manager
• Social Media Manager
• Online Content Developer
• Business Analytics Specialist
• Search Engine Optimisation Specialist
• Web Designer
• Professional Blogger
• Mobile Marketing Specialist
• Email Marketer
• Search Expert

If you're interested in learning more about the practical applications of these strategies in the business world, you can consider pursuing a postgraduate Diploma in digital marketing. There is currently a popular online Full Stack Digital Marketing course offered by prestigious universities. In order to get there, I just enrolled at NIIT.

The educational process is supplemented with real-world case studies and industry coaching. By its very name, one could assume that NIIT has made an effort to expand into the field of online instruction in recent years. As a result, they've built a solid reputation for creating courses that pay close attention to the smallest of details while yet satisfying the needs of the market. Professors cover a broad variety of topics thoroughly, and they all seem to be experts in their fields. Students also have the option of using the internet to communicate with their advisors. An excellent place to begin is at the National Institute of Information Technology (NIIT).. .

To start a career in Digital Marketing, you should follow the steps given below :-

1. Create your own website.
2. Choose one digital marketing channel to focus on. 
3. Learn more about your chosen digital marketing channel.
4. Execute on what you're learning.
5. Familiarize yourself with free digital marketing tools.
6. Apply for a job in marketing.
7. Furthering your career.

Yes, a digital marketing course can be a good investment in your career, especially if you are interested in marketing, business, or technology.

Here are some reasons why:

• Growing Demand: Digital marketing skills are in high demand, and the demand for digital marketing professionals is expected to continue to grow in the coming years.
• Career Opportunities: Completing a digital marketing course can open up a variety of job opportunities in different industries, including digital marketing agencies, startups, e-commerce companies, and more. You can pursue a career as a digital marketing specialist, social media manager, SEO analyst, content marketer, and more.
• Versatility: Digital marketing is a versatile field, and the skills you learn can be applied to various industries and job roles. You can also use these skills to build your own business or pursue freelance opportunities.
• Competitive Salary: Digital marketing professionals are typically well-compensated, with competitive salaries and opportunities for advancement.
• Office Job: Yes, completing a digital marketing course can help you secure an office job. Many digital marketing roles require working in an office or agency environment, and completing a course can give you the necessary skills and knowledge to succeed in these roles.

BBA is one of the best courses if you wish to study business and management. BBA or Bachelors of Business Administration is a business and management course that helps students in creating opportunities for themselves in the business world. The BBA Digital Marketing course will provide students with knowledge related to online marketing, digitalization of business, etc.

Digital Marketing industry can be quite stressful because of the dynamism in the market, tight deadlines, lots of KPIs, and a lot of new things one needs to learn. But with the right strategy and time management techniques, one can manage the stress and deadlines. 

Digital marketing has become increasingly important in marketing as consumers increasingly use digital channels to research and purchase products and services. Here are some reasons why digital marketing is important:

• Wide reach: Digital marketing allows businesses to reach a global audience through various digital channels such as social media, search engines, email, and mobile apps. 
• Targeted advertising: Digital marketing allows businesses to target specific audiences based on demographics, interests, behaviors, and location. This ensures that businesses are reaching the right people with their advertising messages.
• Cost-effective: Digital marketing is generally more cost-effective than traditional advertising methods such as television, radio, and print ads. This is particularly beneficial for small businesses with limited budgets.
• Measurable: Digital marketing provides businesses with a wealth of data and analytics that can be used to measure the effectiveness of their marketing efforts. This allows businesses to optimize their campaigns for better results.
• Flexibility: Digital marketing campaigns can be easily adjusted and optimized in real-time based on performance data. This allows businesses to quickly adapt to changes in the market and improve their marketing efforts.

E-commerce and digital marketing both are emerging field you can choose any one of it. Go for interest and do bit study of both the field before choose any one of them.

It depends on your qualification. If you are science graduate, then you can go for B.Tech in agriculture engineering, otherwise you can go for BBA in digital marketing. Both have good career options. If you want a good career, then you have to do MBA after BBA, if you choose BBA in digital Marketing. After B.Tech in agriculture engineering, lots of care prospects are available in various PSU, research field, MNCs, etc. at a good salary package.

MBA in marketing as this will help you through in which you will be taking up a particular specialisation and working very closely on it and after the course completion, you will certified as a digital marketing student. Digital marketing is a great marketing option available and every industry requires a digital marketing professional.

BBA in Digital Marketing course provides a strong foundation of different marketing and managerial concepts to the candidates. After BBA, a candidate can pursue different courses to have a bright and fulfilling career. Some of the options are mentioned below:

• MBA in Digital Marketing
• PGDM
• Master of International Business
• Master of Marketing Management
• Master of Retail Management