MBA in Media Management: Course Fees, Admission 2025, Syllabus, Top Colleges, Career Scope

Updated on Feb 11, 2025 12:26 IST

MBA in Media Management full form is Master of Business Administration in Media Management. MBA in Media Management is a 2-year specialized postgraduate program designed for individuals aiming to build a career in the Media Industry.

The course blends business acumen with managerial and strategic skills tailored for the media and entertainment industry.

MBA in Media Management Course Details: Highlights

The MBA in Media Management is a specialized 2-year postgraduate program to prepare graduates for the industry that offers skills for business expertise, positioning you for leadership roles in this rapidly evolving industry.

The below table indicates the MBA in Media Management Course details:

Particulars

MBA Media Management Course Details

MBA in Media Management Full Form

Master of Business Administration in Media Management 

MBA in Media Management Course Duration

Full-time MBA in Media Management: 2 years
Online/ Distance MBA in Media Management: 1- 2 years 

MBA in Media Management Course Level

Post-Graduation

MBA in Media Management Course Fees

INR 2 Lakh - INR 27 Lakh and above

MBA in Media Management Courses Admission Process

Entrance Exam + Group Discussion + Personal Interview

MBA in Media Management Course Eligibility Criteria

Undergraduate Degree Programme

MBA in Media Management Entrance Exams

CAT, CMAT, XAT, MAT, etc.

MBA Media Management  Top Colleges

Devi Ahilya Vishwavidyalaya (DAVV), Hindusthan College of Engineering and Technology, Whistling Woods International, etc

MBA in Media Management Jobs

Media Strategist, Marketing Manager, Media Manager, TV Producer, etc

Note: This info. is taken from the official website and may differ.

Q:   What is MBA in Media Management course?
A:

An MBA in Media Management is a specialised 2-year postgraduate programme that is designed to equip the students with business and managerial skills for the media and entertainment industry.

It focuses on areas like digital media, advertising, journalism, film production, broadcasting, PR, and brand management. The MBA in Media Management Course blends business administration principles with media-specific knowledge, preparing students for leadership roles in media houses, OTT platforms, advertising agencies, and digital marketing firms.

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Q:   Is an MBA in Media Management worth it?
A:

Yes, if you have a passion for media, entertainment, and digital marketing, then MBA in Media Management offers exciting career prospects in a booming industry.

With the rise of OTT platforms, digital advertising, and brand storytelling the demand for skilled professionals in the industry is increasing day by day. MBA in Media Management course provides strong networking opportunities, high-paying jobs, and dynamic career growth, making it a worthwhile investment.

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Table of content
  • MBA in Media Management Admission 2025
  • MBA in Media Management Entrance Exam 2025
  • MBA in Media Management Syllabus
  • MBA in Media Management Best Colleges in India
  • Popular Private MBA Media Management Colleges in India
  • MBA in Media Management Career: Scope, Job Profiles, Salary, Top Recruiters
  • MBA in Media Management FAQs
  • Popular MBA Media Management Specializations
  • Most Popular Courses
View More

MBA in Media Management Admission 2025

Admission to MBA in Media courses is different in all colleges.

  • Make sure that you fulfil the eligibility criteria of the colleges.
  • Fill out the application form and pay the fee.
  • Appear for the entrance exams if any.
  • Wait for the results.
  • Sit for the counselling rounds.

Note: This info. is taken from the official website and may differ.

MBA in Media Management Eligibility Criteria

The eligibility criteria to pursue an MBA in Media course depend on the college where it is being pursued. Many universities offer admission based on merit, but most universities admit students through entrance exam scores. Colleges might have their parameters for admitting students. All students are advised to visit the official websites of the colleges they wish to apply to and check their eligibility before they fill out the application forms.

Particulars

Details

MBA in Media Management Academic Qualifications

  • Candidates should possess a bachelor’s degree from a recognized institution or College.
  • Some colleges prefer candidates to have work experience, although it is not mandatory.

MBA in Media Management Marks Criteria

  • Applicants should have a minimum aggregate of 50% marks for unreserved category, and 40-45% marks for reserved category.
  • Candidates should have a valid score in the entrance exam and have cleared the interview conducted by the colleges.

MBA in Media Management Age Limit

  • The applicant must be at least 21 years old to apply for the course.
  • There is no maximum age limit for enrolling in an MBA program in Media Management.
Q:   What is the eligibility criteria to pursue MBA in Media Management course in India?
A:

To pursue an MBA in Media Management in India, The candidates must meet the following eligibility criteria:

  • Candidates should possess a bachelor's degree in any discipline from a recognised university
  • Aspirants should have minimum 50% marks in graduation (45% for SC/ST or reserved categories in some institutes)
  • Students should have qualifying scores in entrance exams like CAT, XAT, MAT, CMAT or institute-specific tests
  • Candidates should clear personal interviews, group discussions, or written tests that some institutes may conduct as a part of the admission process
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MBA in Media Management Entrance Exam 2025

The admission process for the MBA in Media Management is similar to that of other MBA or PGDM programs. Most colleges offering an MBA in Media Management select students based on their entrance exam scores, as well as their performance in GD/PI/WAT.

Here is the list of MBA in Media Management entrance exams in India:

MBA in Media Management Entrance Exam

Entrance Exam Dates

Entrance Exam Schedule

MAT 2025

MAT 2025 PBT - 09 Mar '25

MAT 2025 CBT - 23 Mar '25

MAT Exam Date 2025

CAT 2025

Nov '25 (Tentative)

CAT Exam Date 2025

XAT 2025

Jan '26 (Tentative)

XAT Exam Date 2025

MAH CET

Jul '25 (Tentative)

MAH CET Schedule

ATMA 2025

23 Feb '25

ATMA Exam Date 2025

CUET PG 2025 Mar '25 (Tentative) CUET PG Exam Date 2025

TANCET 2025

Mar '25 (Tentative)

TANCET Exam Date 2025

CMAT 2025

Jan '26 (Tentative)

CMAT Exam Date 2025

Note: This information is sourced from the official website of the institute/exam and may vary.

Quick Links Related to MBA Media Management:

List of all MBA entrance exams

Click here to practice MAT Mock Test 2025

Click here to practice CAT Mock Test 2025

Click here to practice CMAT Mock Test 2025

Important Exam Dates

DatesUpcoming Exam Dates
16 Sep ' 25 - 15 Oct ' 25

KMAT 2025 registrations (session 2)

01 Aug ' 25 - 18 Oct ' 25

NMAT 2025 Registration Window

ONGOING
01 Aug ' 25 - 20 Nov ' 25

SNAP 2025 Registration Process

ONGOING
10 Jul ' 25 - 05 Dec ' 25

XAT 2026 Exam registration

ONGOING
25 Oct ' 25

KMAT 2025 (Session 2)

05 Nov ' 25 - 19 Dec ' 25

NMAT 2025 Exam Window

30 Nov ' 25

CAT 2025 exam

DatesPast Exam Dates
06 Oct ' 25

TG ICET Special Phase Counselling 2025: Certification Verification

06 Oct ' 25 - 07 Oct ' 25

TG ICET Special Phase Counselling 2025: Web Options Entry

05 Oct ' 25

TG ICET Special Phase Counselling 2025: Slot Booking

10 Oct ' 25

TG ICET Special Phase Counselling 2025: Seat Allo...

6 Oct ' 25

TG ICET Special Phase Counselling 2025: Certifica...

6 Oct ' 25 - 9 Oct ' 25

Payment of fees by Choice 1 and Choice 2 candidates

4 Oct ' 25

Karnataka PGCET First Round Allotment Results (Fi...

Jan '26

OJEE 2026 registrations

TENTATIVE

Mar '26

OJEE 2026: Last date of fee payment

TENTATIVE
Q:   What are the top entrance exams for admission to MBA in Media Management?
A:

Admission to MBA in Media Management is primarily based on scores from national or institute-level entrance exams but some colleges also provide admissions on merit basis. Some of the Entrance Exams that you can consider taking are:

CAT  – Conducted by IIMs, accepted by many top business schools.

XAT  – Conducted by XLRI, accepted by various institutes.

MAT – Conducted by AIMA, held multiple times a year.

CMAT – Conducted by NTA, used by AICTE-approved colleges.

MBA in Media Management Syllabus

MBA in Media Management Syllabus covers a wide range of subjects to provide a comprehensive understanding of business operations and management principles to the students. The program teaches candidates the following subjects in addition to the MBA core subject:

MBA in Media Management Syllabus - Semester I

Managerial Communication

Theories of Mass Communication

Mass Media Industry

MBA in Media Management Subjects - Semester II

Media Culture & Society

Media Design

Media Globalisation

MBA in Media Management Syllabus - Semester III

Strategic Management

Business Communication

Corporate Communication & Media Writing 

MBA in Media Management Subjects - Semester IV

Entrepreneurship Development

Media and Entertainment Business

Event Management

Note: This information is sourced from the official website of the institute and may vary.

Q:   What subjects are covered in the MBA in Media Management syllabus?
A:

The curriculum of MBA in Media Mangement is designed to provide in-depth knowledge of both business management and media industry trends. The Subjects that are covered in MBA in Media Management are

  • Marketing
  • Financial Management
  • Business Communication
  • Organizational Behavior
  • Strategic Management

MBA in Media Management Best Colleges in India

India has many prestigious colleges that offer specialized MBA programs in Media Management. These combine management basics with practical knowledge, which helps in preparing students for top level jobs in the Media. These colleges often provide a tailored syllabus which places value in practical experience and industry connections. Here are some of the best MBA in Media Management Colleges you can consider enrolling yourself:

MBA in Media Management Colleges

MBA Media Management  Fees

Amity University, Greater Noida

INR 6.24 Lakh

Burdwan University

INR 40,000

Devi Ahilya Vishwavidyalaya (DAVV)

INR 1.98 Lakh

Doon Business School

INR 5.81 Lakh

Hindustan Institute of Technology and Science

INR 3.02 Lakh

Hindusthan College of Engineering and Technology

INR 35,000

K. C. College of Management Studies

INR 4.45 Lakh

New Delhi Institute of Management

INR 11.5 Lakh

Rayat Bahra University

INR 1.6 Lakh

Whistling Woods International

INR 3.5 Lakh

Note: This information is sourced from the official website of the institute/exam and may vary.

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Q:   Which are the government colleges offering MBA in Media Management course in India?
A:

There is only one Government College in India that provides MBA in Media Management Course which is Devi Ahilya Vishwavidyalaya The Fees for this College is INR 1.98 Lakh. The College accepts Cuet PG Exam for the admission into MBA in Media Management and has 120 seats.

Q:   What are the affordable colleges in India that provide MBA in Media Management course?
A:

Following is the list of affordable Colleges that provide MBA in Media Management in India along with their fees:

MBA in Media Management College MBA in Media Managememt Fees
Hindusthan College of Engineering and TechnologyINR 35,000
Burdwan UniversityINR40,000
Sri Padmavati Mahila VisvavidyalayamINR54,000
Rayat Bahra UniversityINR1.6 Lakh
Devi Ahilya Vishwavidyalaya (DAVV)INR1.98 Lakh

Note: This information is sourced from the institute's official website and may vary.

Popular Private MBA Media Management Colleges in India

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MBA/PGDM Applications open till Oct 15, 2025. Apply Now

9.85 L - 10.85 L
4.3
1 Course
7.8 L
4.6
16.21 L
3.7

#22 Business Today

MBA/PGDM Applications open till Dec , 2025. Apply Now

6.75 L - 8.15 L
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Experience the Cutting-edge Curriculum with the right Blend of Technology and Management

MBA in Media Management Career: Scope, Job Profiles, Salary, Top Recruiters

An MBA in Media Management provides a strong career path with a variety of job roles and competitive salaries. This program equips graduates with essential business acumen and industry-specific knowledge making them valuable assets to organizations. As companies increasingly emphasize strategic thinking and decision-making, the importance of these skill sets is expected to grow, creating numerous opportunities for career advancement.

MBA in Media Management Salary

The career prospects of an MBA in Media Management are expanding at an enormous rate. The MBA in Media Management is one of the most sought-after job opportunities in the world today due to the rapid growth of the Media industry. Following are the roles that are offered to a graduate with an MBA in Media Management:

Job Profile

Job Description

Average Salary

Media Strategist

A media strategist is a marketing professional responsible for developing and executing comprehensive media plans across various channels to effectively reach a target audience, maximize brand visibility, and achieve campaign goals.

INR 3.2 - 18 LPA

Marketing Analyst

A marketing analyst's job is to collect, analyze, and interpret data to help improve marketing strategies. They research consumer behavior, market trends, and competitors to identify opportunities and make data-driven decisions.

INR 3.2 - 15 LPA

Marketing Manager

A marketing manager is responsible for planning and executing marketing strategies that drive sales and enhance brand awareness. They collaborate with various teams including advertising, product development, and web teams to create and implement effective marketing campaigns.

INR 4.4 - 25 LPA

Media Manager

A media manager develops and oversees marketing and media strategies while establishing and maintaining a company's online presence.

INR 3.5 - 28 LPA

Media planning Manager

A Media Planning Manager develops and executes media strategies across various channels ensuring alignment with client business objectives. This is achieved by analyzing market trends, understanding target audiences, and evaluating campaign performance to optimize media placements and maximize ROI.

INR 4.5 - 13 LPA

TV Producer

A TV Producer is responsible for managing every aspect of a television show production from the initial concept development to the final broadcast. This includes securing funding, hiring the cast and crew, managing the budget, overseeing filming, and ensuring that the show meets both creative and logistical deadlines.

INR 3.1 - 15 LPA

Digital Media Assistant

A Digital Media Assistant supports the creation and execution of digital marketing campaigns by managing social media accounts, creating content, scheduling posts, analyzing data, and engaging with online audiences.

INR 3.2 - 13.4 LPA

Corporate Communication Manager

A corporate communications manager ensures effective communication with stakeholders of the Company.

INR 4.2 - 27 LPA

Public Relation Officer

A public relations (PR) officer is responsible for managing an organization's public reputation. They develop messaging and materials to present clients in a positive light and oversee crisis communication. 

INR 2.1 - 7.6 LPA

Note: The salary data is sourced from AmbitionBox.com

MBA in Media Management Top Recruiters

After the completion of an MBA in Media Management, graduates can apply to several top recruiters and companies that are well-regarded in the industry. These companies typically look for MBA graduates to fill roles in management, strategy, marketing, operations, and business development. Here is a list of several top recruiters for MBA Media Management graduates:

MBA Media Management Top Recruiters
Maruti Suzuki Ministry of Rural Development India TV9 Network
The Walt Disney Company NDTV Zee Media Corporation 
Omnicom Media Group FedEx Express  Viacom18
Sun TV Network Axis Bank News Nation
Abbott  LinkedIn ALLEN Career Institute 
Netflix Asian Paints Ogilvy & Mather

Note: The information is sourced from external sites and may vary.

Links relevant to MBA in Media Management:

Mass Communication and Media: Admission 2025, Fees, Syllabus, Top Colleges, Exams, Career Scope & Salary

Scope of Event Management Courses in India

Q:   What is the primary responsibility of a Media Planner?
A:

The primary function of a media planner is to promote their client's advertisements on different media platforms so as to reach the desired target group of people. This media platform includes TV, Internet, Radio, Board, Print and Email.

Q:   Which companies hire MBA in Media Management graduates?
A:

Many leading Media and Entertainment companies hire MBA in Media Management Graduates. Some of the top recruiters include:

  • Media & Entertainment Companies: Disney, Viacom18, Netflix, Amazon Prime, Sony Pictures. Advertising Agencies: Ogilvy & Mather, WPP, Dentsu, JWT, GroupM.
  • News & Publishing: Times Group, Hindustan Times, NDTV, Zee Media.
  • Digital & Social Media: Google, Facebook, Twitter, LinkedIn.

MBA in Media Management FAQs

Here are a few questions around MBA in Media Management course:

Q:   What are the different types of Media Management courses available?
A:

The different types of Media Management courses available in India are:

  • Bachelor of Mass Media (BMM): A three-year undergraduate degree called the Bachelor of Mass Media (BMM) offers a variety of media-related topics, including journalism, advertising, and public relations. Media ethics, media legislation, media research, media management, and media production are among the topics covered in the course.
  • Master of Mass Communication (MMC): The MMC is a two-year postgraduate degree that offers comprehensive training in media administration, production, and communication. Topics including media strategy, media research, media marketing, and media management are covered in the course.
  • Master's in business administration (MBA): The course known as Master of Business Administration (MBA) in Media Management covers a combination of management and media-related topics for two years. It includes topics such as media planning, media buying, media production, media legislation, and media ethics.
  • Postgraduate Diploma in Media Management: The one-year postgraduate Diploma programme in media management teaches students the principles of media communication, media research, media management, and media ethics. The course covers topics such as media planning, media procurement, and media creation.
  • Doctor of Philosophy (Ph.D. ): Doctor of Philosophy in Media Management: This doctorate degree offers advanced research and management skills for the media. Topics including media ethics, media law, media marketing, and media research are all included in the programme.
Q:   How are Advertising and Public Relations different from each other?
A:

The basic difference between both is that Advertising is a paid form of promotion and communication where an organisation will pay to promote their message to the public regarding their product or service. Whereas Public Relations (PR) works to manage a company's reputation through media coverage, building relationships with stakeholders, and influencing audiences' perceptions.

Advertising tactics include commercials, print ads, banners, online sponsored posts, etc. PR tactics include press releases, media interviews, events, press conferences, etc.

Q:   What is MBA in media and communication course all about?
A:

Dear Aspirants,

MBA in Communication and Media Management is a professional management course in the field of brand communication, public relations, media management and market analysis. The course is a regular MBA, which is a management degree focusing on the media and advertisement industry.

All the best.

Popular MBA Media Management Specializations

Following are the most popular MBA Media Management Specializations . You can explore the top Colleges offering these Specializations by clicking the links below.

Popular Specializations

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GIBS Bangalore really encourages students to think creatively and become future entrepreneurs. The college has a special programme called IRE – Innovation, Research & Entrepreneurship, where students get to work on real ideas, projects, and even start-ups.

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Deepthi

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Deepthi

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Answered 20 hours ago

Here are the eligibility criteria for PGDM / MBA at GIBS Bangalore, in a simple and generic way:

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Ashwin Yadav

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Pursuing an MBA generally requires a bachelor's degree in any discipline from a recognised university, with a minimum of 55% aggregate marks. Candidates from reserved categories often receive a relaxation of 5%, making it 50% for eligibility. Students in their final year of graduation can also apply

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Sumedha Sarkar

Beginner-Level 5

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As a recent MBA graduate From Quantum university, I am pleased to share that the placement scenario has been very encouraging . In our batch, 49 out 52 Student successfully secured placement through Campus recruitment drives.

The average salary package offered ranged Between ₹ 4-6 LPA, with some Stu

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Priya Yadav

Beginner-Level 1

Answered Yesterday

GIBS Bangalore accepts scores from a range of entrance exams for PGDM and BBA admission, including national-level tests like CAT, XAT, CMAT, MAT, and GMAT. The specific tests accepted for BBA are not listed in the same detail, but some national-level entrance exams for BBA, such as DU JAT, NPAT, SET

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DILSHAD AHMED

Beginner-Level 3

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GIBS Bangalore offers great global exposure through partnerships and collaborations with reputed institutions like Lincoln University (Malaysia), Stevenson University (USA), and organizations across Singapore and Dubai. Students get to take part in international workshops, exchange programs, and glo

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Saurabh Khanduri

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Aakshi dalmia

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Yes — in GIBS's admission process, personal interview (PI) is always part of selection. Group Discussion (GD) may or may not be required based on the programme or intake. 

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Deepthi

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The minimum eligibility to apply at GIBS Bangalore is quite simple. For the PGDM program, you need to have completed your graduation from a recognised university with at least 50% marks. You can also apply if you are in your final year. GIBS accepts entrance exam scores like CAT, MAT, XAT, CMAT, ATM

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ABHINAV SRIVASTAVA

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Answered 6 days ago

The institution offers good MBA placements. Check out the table for more details: 

Particulars 

Placement Statistics (2025)

the highest Package 

INR 24.84 LPA

Average Package 

INR 8.34 LPA

Median Package 

INR 7.6 LPA

Top Domain 

Marketing 

Top Recruiters 

Capgemini, Federal Bank, ICICI, etc. 

M

Meitankeisangbam Vasundha

Contributor-Level 10