MBA in Marketing: Syllabus, Admission 2026, Fees, Entrance Exam, Top Colleges, Career Scope

An MBA in Marketing is a 2-year postgraduate degree that focuses on marketing theories, strategies, and practical applications across industries. The course is designed to equip students with the knowledge and skills required to understand consumer behavior, develop marketing plans, manage brand value, drive sales, and utilize digital platforms for business growth. The curriculum typically includes core business management subjects in the first year, followed by specialised marketing subjects in the second year. Topics like market research, advertising, digital marketing, consumer psychology, pricing strategy, and international marketing are covered extensively. The programme combines classroom learning with internships, live projects, case studies, and seminars to provide hands-on experience.

MBA Marketing will enhance the skills of the students willing to enter this field. MBA in Marketing will upgrade their abilities relating to decision-making and managerial skills expand their growth prospects in the future and also help them in climbing the success ladder. MBA in Marketing degree will also open many doors for them and they will be able to enter various industries including advertising,  retailing,  banking,  marketing,  and research.

MBA in Marketing can be pursued by following students:

• Students who have completed their BBA in Sales and Marketing or graduated from any stream can opt for an MBA programme in Sales and Marketing.
• Working professionals also have the option to pursue an Executive programme in Sales and Marketing so that they can complete their studies without quitting the job.
• The MBA in Marketing professionals can also pursue certification courses to enhance their knowledge and improve their pay scales

In 2025, an MBA in marketing and finance will be extremely valuable due to its excellent career prospects, robust salary growth and opportunities in a variety of high-growth industries. The dual specialisation is highly sought after and offers a solid basis for leadership positions in the dynamic business environment.

Their demand is growing day by day in every industry as the society is walking towards technological growth and financial gains due to the increase in the number of foreign investments hence the need for a skilled workforce that are specialised in either will be needed in the economic world.

No, work experience is not mandatory for admission to an MBA in Marketing, however, it helps in building a professional network, gives your admission application strength (Admissions committees often look for candidates with practical experience), helps in classroom discussions, and overall career advancement.

The selection process for admission in MBA in Marketing typically follows these stages:

1. Entrance Exam: First of all you need to clear the entrance exam like CAT, XAT, GMAT etc.., to be eligible for shortlisting process.
2. Group Discussion (GD) / Personal Interview (PI): Candidates who clear the entrance exam are called for a GD and PI round. During these rounds, your communication skills, leadership qualities, problem-solving abilities and motivation to pursue an MBA are tested.
3. Final Selection: The final selection is based on a composite score that includes entrance exam scores, GD/PI performance, academic performance, work experience and other criteria.

The PI is the most personal part of the admission process. Here's how to ace it:

• Know Your Resume: Be prepared to discuss everything listed on your resume including academic achievements, work experience, internships and extracurriculars.
• Why Marketing: Be ready to explain why you wanted to pursue an MBA in Marketing and what excites you about this field. Share any experiences (like internships or projects) that sparked your interest in marketing.
• Career Goals: Articulate your short-term and long-term goals. Show the interviewers how an MBA in Marketing will help you achieve them.
• Know the Institute: Research the programme you are applying to—be aware of its unique offerings, faculty, and placement records. This will demonstrate your genuine interest in the College.
• Behavioral Questions: Be prepared for questions like “Tell me about a time when you worked in a team” or “How do you handle stress? ” Practice answering these types of questions using the STAR (Situation, Task, Action, Result) method.

Several national-level and university-level entrance exams are accepted for admission into MBA in Marketing programs. The most widely recognised include:

• CAT (Common Admission Test)
• XAT (Xavier Aptitude Test)
• MAT (Management Aptitude Test)
• CMAT (Common Management Admission Test)
• NMAT
• SNAP
• MAH-CET

Each exam tests a candidate's quantitative ability, logical reasoning, verbal skills, and data interpretation abilities. Some exams also include general knowledge or essay writing sections.

In addition to the core marketing syllabus, several specializations may be offered as part of the MBA in Marketing:

• Digital Marketing
• Brand Management
• Consumer Behavior
• Sales and Distribution Management
• Advertising and Media Planning
• Retail Management
• Market Research
• Strategic Marketing
• International Marketing
• Product and Services Marketing

If you want to do MBA then I say yes that you need to be good in maths because if you want a good college then you need to take exams like CAT, MAT etc. which are solely based on quntative and aptitude skills. When you get admission in MBA Digital Marketing then you study subjects like Economics, Business Stats etc. which are again solely dependent on maths.

There are more than 1,700 colleges in India offering MBA in Sales and Marketing courses. These colleges include both government and private institutes and their fee structure varies depending on the course curriculum, college rating, placement record, infrastructure, etc. However, the average course fee ranges between INR 1 Lakh to INR 34.9 Lakh.

Students can learn the complete details about the placements at the top Sales & Marketing colleges in India using the table below:

Disclaimer: This information is sourced from the official website and may vary.

If you did your MBA in marketing in India, there are plenty of options both in this field and outside. For example you can be a brand manager for some billion dollar brand in a MNC. Few years later as you gain experience, you can freestyle into a brand consultants and build billion dollar brands or just stick to the corporate life and go on to head an MNC. On the other hand you can be an entrepreneur.

MBA in Marketing can be quite demanding in terms of coursework, assignments, group projects, and exams. The workload can be heavy, especially if you're taking a full-time program. Balancing coursework, extracurricular activities, internships, and potentially a part-time job can be challenging.

An MBA in Marketing is tailored to individuals who want to pursue careers in marketing, advertising, brand management, product management, and related fields. 

An MBA in HR, on the other hand, is designed for those who want to pursue careers in human resources and people management. It covers topics like talent acquisition, employee relations, compensation and benefits, and organizational development.

Candidates can check the table below to see the comparison between the two courses.

An MBA in Marketing has become one of the most desired degrees by both students and employers in recent years. With the shift to digital and online marketing, most businesses now have their own, in-house marketing teams that specialise in bringing traffic and customers to the company. While there are a number of specific areas of marketing (which are explored in the career options tab) an MBA in marketing doesnt limit the degree holder to pursuing marketing careers alone. The skillset can be put towards dozens of other career options, from consulting to entrepreneurial management.

M.Com(Marketing)- Stands for Master of Commerce in Marketing. Typically, M.Com is a two year course, minimum eligibility for which is a Bachelor's Degree in commerce discipline.Marketing is the process through which companies create customers interest in their products and services. Subjects studied under this degree are Financial Accounting, Business Economics, Mathematics & Statistics, Financial markets, Marketing and Consumer behaviour.