MBA in Marketing: Syllabus, Admission 2026, Fees, Entrance Exam, Top Colleges, Career Scope

Pallavi Priyadarshini PandaContent Writer
An MBA in Marketing is a 2-year specialized MBA program. This professional postgraduate course offers real-world marketing knowledge. Some core subjects include marketing strategies, consumer behavior, brand management, digital marketing, market research and sales techniques. Marketing comprises functions such as advertising, pricing, product development, and product placement.
To be eligible for this course, you need to complete a bachelor's degree from a recognized institution with at least 50-60% marks. Admission to this course can be either merit-based or entrance-based. Some important entrances one can consider are CAT, NMAT, SNAP, CMAT, MAT, etc. Some of the top government and private colleges offer this course in India.
With an evident rise in competition in all sectors, companies have started using strong marketing measures to have a competitive edge over others. After this course, you can work in sectors like FMCG, E-Commerce, Technology, and Finance in profiles like Brand Managers, Digital Marketing Managers, Product Managers, Sales Managers, etc. The role and salaries vary as per the individual skills and experience.
Read the article for more MBA in Marketing course details.
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MBA in Marketing Details: Highlights
Simply put, marketing focuses on presenting and delivering products/ services in a way that drives brand awareness and sales. MBA in Marketing has become a popular specialisation among graduates these days.
Check out some of the key highlights of this course from the table below:
| Particulars |
MBA in Marketing Details |
|---|---|
| Course Level | Postgraduation |
| Modes of Study | Full-time, Part-time, Online, Distance |
| Course Duration | Two years |
| Admission Criteria | Entrance system |
| Course Fees | 3 - 25 Lakh |
| Job Profiles | Marketing Manager, Sales Manager, Head Of Digital Marketing, Market Research Analyst, etc. |
| Average Salary | 5 - 20 LPA |
Disclaimer: This info. is taken from the official website and may differ.
Suggested MBA in Marketing Management Course Links:
Top 10 MBA Institutes in India based on NIRF
You can consider pursuing this course if you relate to any of the points mentioned below:
- If you have done BBA in Sales and Marketing or graduated from any stream.
- Working professionals also have the option to pursue an Executive programme in Sales and Marketing so that they can complete their studies without quitting the job.
- The MBA in Marketing professionals can also pursue certification courses to enhance their knowledge and improve their pay scales
- MBA in Marketing Eligibility Criteria and Admission Process 2026
- MBA in Marketing Entrance Exams 2026
- MBA Marketing Subjects
- Popular MBA in Marketing Colleges in India
- Popular Private MBA in Marketing Colleges in India
- MBA in Marketing Career Scope: Job Profiles, Salary and Top Recruiters
- MBA in Marketing FAQs
- Popular MBA in Marketing Specializations
- Most Popular Courses
MBA in Marketing Eligibility Criteria and Admission Process 2026
There are some eligibility requirements that you must fulfill if you want admission to the MBA in Marketing course.
- Either a BBA or another relevant UG degree,
- With at least 50% marks,
- Your min. Age should be 21 years or above.
Note - This information is taken from the institute's official website and may vary.
MBA in Marketing Admission Process 2026
Prepare Documents
Prepare all the documents in advance so that no last-minute issues occur.
Fill out the Application Form and Pay the Fees
Complete the application form of the college.
Entrance Exams
Prepare and appear for the entrance exam.
Submit Application
Submit all required documents along with the completed application form.
Interview
Some colleges can take a GD or PI round.
Await Admission Decision
Wait for the college to inform.
No, work experience is not mandatory for an MBA in Marketing; however, it is preferred. It helps in building a professional network. It gives your admission application strength (Admissions committees often look for candidates with practical experience), helps in classroom discussions, and overall career advancement.
Some of the most important steps that you need to follow. While enrolling into MBA in Marketing course are mentioned below
Eligibility Requirements: Fulfill the criteria before you move forward with your admission process.
Entrance Exam: Aim for exams like CAT, XAT, GMAT etc, if the scores are applicable in the college of your choice.
Group Discussion/ Personal Interview: You are then called for a GD and PI round.
Final Selection: Your composite score, entrance exam scores, GD/PI performance, academics, and experience determine the final admission.
MBA in Marketing Entrance Exams 2026
Given below are the top MBA in Marketing entrance exams:
| Exam Dates | Exam Details | |
|---|---|---|
|
CAT 2026 |
29 Nov 26 | |
|
MAT 2026 |
1 - 8 March '26 | |
|
XAT 2026 |
4 Jan '26 (Conducted) | |
|
ATMA 2026 |
22 Feb '26 | |
|
CMAT 2026 |
25 Jan '26 (Conducted) | |
|
MAH CET 2026 |
7 - 8 Apr ' 26 (Exam 2) 09 May ' 26 (Exam 2) |
|
|
NMAT 2026 |
Nov '26 (Tentative) | |
|
SNAP 2026 |
Dec '26 (Tentative) |
Note - This information is taken from the official website of the exam and may vary.
MBA Marketing Course links you might be interested in:
Get Admission to IIMs After Class 12
Click to know CAT Previous Years Question Papers
Important Exam Dates
| Dates | Upcoming Exam Dates |
|---|---|
| 01 Jun ' 26 - 04 Jun ' 26 | KMAT Kerala Answer Key 2026 Objection Filing (May) |
| 30 May ' 26 - 05 Jun ' 26 | TGICET Answer Key Objection Facility ONGOING |
| 01 Apr ' 26 - 08 Jun ' 26 | MAT May 2026 Registration CBT ONGOING |
| 04 Jun ' 26 - 30 Jun ' 26 | TANCET counselling registration & upload of certificates ONGOING |
| 12 Jun ' 26 | GITAM GAT 2026 registration last date for current phase |
| Jun ' 26 | Special OJEE registrations 2026 TENTATIVE |
| 14 Jun ' 26 | GITAM GAT 2026 exam date for current phase |
| Dates | Past Exam Dates |
|---|---|
| 29 May ' 26 | TGICET Preliminary Answer Key Publication |
| 20 May ' 26 | TANCET final answer key release |
| 13 May ' 26 - 14 May ' 26 | TGICET 2026 Exam Date |
Aug '26 | CAT 2026 application process TENTATIVE |
Nov '26 | CAT 2026 admit card download TENTATIVE |
1 Apr ' 26 - 8 Jun ' 26 | MAT May 2026 Registration CBT |
11 Jun ' 26 | MAT May 2026 CBT Admit Card |
11 Jun ' 26 | MAH MBA CET 2026 Second Attempt Result |
30 May ' 26 | MAH MBA CET 2026 Result (First Attempt) |
Jun '26 | Karnataka PGCET admit card download (MBA/MCA) TENTATIVE |
14 Jun ' 26 | Karnataka PGCET exam date (MBA/MCA) |
Several national-level and university-level entrance exams are accepted for admission into MBA in Marketing programs. The most widely recognised include
- CAT (Common Admission Test)
- XAT (Xavier Aptitude Test)
- MAT (Management Aptitude Test)
- CMAT (Common Management Admission Test)
- NMAT
- SNAP
- MAH-CET
Each exam tests a candidate's quantitative ability, logical reasoning, verbal skills, and data interpretation abilities. Some exams also include general knowledge or essay writing sections.
MBA Marketing Subjects
If you pursue the Marketing MBA specialisation, you will read about the following subjects in addition to the MBA core subjects:
| MBA in Marketing Syllabus - Semester 1 | |
|---|---|
| Management Concepts & Organisational Behaviour | Managerial Economics |
| Business Environment and Law | Research Methodology |
| MBA Marketing Subjects - Semester 2 | |
| Financial Management | Marketing Management |
| Human Resources Management | Strategic Management |
| MBA in Marketing Syllabus - Semester 3 | |
| Consumer Behaviour | Marketing Research |
| Industrial Marketing | Retail Marketing |
| MBA Marketing Subjects - Semester 4 | |
| Rural Marketing | Advertising & Sales Promotion |
| Customer Relationship Management | Global Marketing |
Disclaimer: This info. is taken from the official website and may differ.
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Specializations that are offered as part of the MBA in Marketing are mentioned below
- Digital Marketing
- Brand Management
- Consumer Behavior
- Sales and Distribution Management
- Advertising and Media Planning
- Retail Management
- Market Research
- Strategic Marketing
- International Marketing
- Product and Services Marketing
*The above information is from multiple external sites on the web and may vary.
If you want to do MBA then I say yes that you need to be good in maths because if you want a good college then you need to take exams like CAT, MAT etc. which are solely based on quntative and aptitude skills. When you get admission in MBA Digital Marketing then you study subjects like Economics, Business Stats etc. which are again solely dependent on maths.
Popular MBA in Marketing Colleges in India
You can check out some of the top MBA in Marketing colleges in India that are mentioned in the table below -
| Top Colleges | Tuition Fees |
|---|---|
| KalaignarKarunanidhi Institute of Technology | INR 35,000 |
| Saintgits Institute of Management | INR 3.6 lakh |
| Chandigarh University (CU) | INR 6.28 lakh |
| GIBS Business School | INR 10.75 lakh |
| SoM, Pandit Deendayal Energy University | INR 11 lakh |
| DY Patil University School of Management | INR 19 lakh |
| Xavier Institute of Management | INR 9.9 lakh |
Note - The info. is taken from the official website and may differ.
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Students can learn the complete details about the placements at the top Sales & Marketing colleges in India using the table below:
College Name | Average Placement Salary | Top Recruiters |
|---|---|---|
INR 34 LPA | Microsoft, Google, EY, HCL, Deloitte, Accenture, Adani Group, Airtel, BCG, Capgemini, TCS, PwC, etc. | |
INR 22.8 - 30 LPA | BCG, Accenture Strategy, Deloitte, etc. | |
INR 26.4 LPA | Accenture, Google, ICRA, Deloitte, Bajaj, KPMG, etc. | |
INR 26.2 LPA | Coca-Cola, Kohler, Nestle, Johnson, Wipro, PwC, Cipla, Accenture, etc. | |
INR 26.04 LPA | Accenture, EY, Cipla, Capgemini, Barclays, Goldman Sachs, Amazon, Genpact, etc. |
Disclaimer: This information is sourced from the official website and may vary.
Top colleges offering an MBA in Marketing course are mentioned below. Refer to the following table.
| Top Colleges |
|---|
| KalaignarKarunanidhi Institute of Technology |
| Saintgits Institute of Management |
| Chandigarh University (CU) |
| GIBS Business School |
| SoM, Pandit Deendayal Energy University |
| DY Patil University School of Management |
| Xavier Institute of Management |
The above information is from multiple external sites on the web, hence may vary.
Popular Private MBA in Marketing Colleges in India
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MBA in Marketing Career Scope: Job Profiles, Salary and Top Recruiters
Many business schools in India provide good placement support to their MBA in Marketing passouts further enhancing career options. Here are the roles available for MBA in Marketing Grads. -
|
MBA in Marketing Job Profile |
Job Description |
Average Salary |
|---|---|---|
|
Marketing Manager |
The primary responsibility is planning, developing, implementing, and executing (taking action) the strategic marketing plans for an entire organization, to attract potential customers and retain the existing ones. |
INR 13.3 LPA |
|
Campaign Manager |
A campaign manager is a professional responsible for overseeing the planning, execution, and analysis of marketing campaigns. |
INR 8.2 LPA |
|
Brand Manager |
The brand manager continuously monitors marketing trends and tracks the competitive products in the marketplace to retain/enhance their brand name and reputation in the marketplace. |
INR 19.4 LPA |
|
Asset Management |
The person is responsible for determining the feasibility of asset acquisition and presenting reports to the upper management or board of members. |
INR 7.7 LPA |
|
Market Research Analyst |
The primary responsibility of market research analysts is to perform research and gather statistical data to help a company market its products or services in the better/best way. |
INR 4.4 LPA |
|
Product Manager |
The role involves developing products by identifying potential products, conducting market research, generating product requirements, production timelines, pricing, determining specialization, and developing marketing strategies. |
INR 22.7 LPA |
Source - Ambitionbox.com
Related Articles on MBA in Marketing Careers:
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MBA Salary in India: Know Specialisation-wise Salary Breakdown
MBA in Marketing Top Recruiters
Here is the list of MBA in Marketing Top recruiting companies:
|
MBA in Marketing Top Recruiters |
||
|---|---|---|
|
ITC |
Flipkart |
Coca-Cola |
|
Marico |
Godrej | Nestle |
|
Amazon |
P&G | Asian Paints |
|
Hindustan Unilever |
Deloitte | |
|
Procter & Gamble |
L’Oréal | Myntra |
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If you did your MBA in marketing in India, there are plenty of options both in this field and outside. For example you can be a brand manager for some billion dollar brand in a MNC. Few years later as you gain experience.
You can freestyle into a brand consultants and build billion dollar brands or just stick to the corporate life and go on to head an MNC. On the other hand you can be an entrepreneur.
After MBA in Marketing, you have multiple job options. Some of them are mentioned below:
Marketing Manager
Campaign Manager
Brand Manager
Asset Management
Market Research Analyst
Product Manager
Social Media Strategist
Content Marketer
MBA in Marketing FAQs
Candidates can refer to this section for MBA in Marketing FAQs.
MBA in Marketing can be quite demanding. Mainly in terms of coursework, assignments, group projects and exams. If you're taking a full-time program. Balancing coursework, extracurricular activities, internships, and potentially a part-time job can be challenging.
An MBA in Marketing has become one of the most desired degrees by both students and employers in recent years. With the shift to digital and online marketing, most businesses now have their own, in-house marketing teams that specialise in bringing traffic and customers to the company. While there are a number of specific areas of marketing (which are explored in the career options tab) an MBA in marketing doesnt limit the degree holder to pursuing marketing careers alone. The skillset can be put towards dozens of other career options, from consulting to entrepreneurial management.
M.Com(Marketing)- Stands for Master of Commerce in Marketing. Typically, M.Com is a two year course, minimum eligibility for which is a Bachelor's Degree in commerce discipline.Marketing is the process through which companies create customers interest in their products and services. Subjects studied under this degree are Financial Accounting, Business Economics, Mathematics & Statistics, Financial markets, Marketing and Consumer behaviour.
Popular MBA in Marketing Specializations
Popular Specializations
- Finance
102 Colleges
- Human Resources
102 Colleges
- Business Analytics
51 Colleges
- Operations
49 Colleges
- IT & Systems
23 Colleges
- Supply Chain
23 Colleges
- International Business
21 Colleges
- Entrepreneurship
13 Colleges
- Digital Marketing
12 Colleges
Most Popular Courses
Popular Courses
- Master of Business Management (MBA)SoM, Pandit Deendayal Energy University (PDEU)
- Post Graduate Diploma in Management (PGDM)Xavier Institute of Management and Entrepreneurship, Kochi
- Master of Business Administration (MBA)Saintgits Institute of Management
- MBA + PGPMIBMR Group of Institutions
- Post Graduate Diploma in Management (PGDM)Xavier Institute of Management and Entrepreneurship, Bangalore
- Master of Business Administration (MBA) (Dual Specialization)Shri Vaishnav Institute of Management
- Master of Business Administration (MBA)Datta Meghe Institute of Management Studies
- Master of Business Administration (MBA)RIIM - Arihant Group of Institutes
- Master of Business Administration (MBA)Arka Jain University
- Master of Business Administration (MBA)PSG Institute of Management
News & Updates
Student Forum
Answered Yesterday
The online universities that is considered best for BBA in Marketing is NMIMS (Global Access School for Continuing Education), Amity University Online, and Manipal University Jaipur. These universities are famous for Strong Brand & Placements, Digital Marketing Focus, and for Budget & Flexibility.
S
Beginner-Level 5
Answered Yesterday
Loughborough Uni ranks among the top 200 universities globally for its MBA program. On a country-level, it ranks around the top 10 universities in the UK for the same.
Check the table below to see how prominent university ranking platforms rate Loughborough for its MBA program:
| Platform | Loughborough University Ranking |
|---|---|
| The Guardian 2026 (Business and Management Studies) | #8 in the UK |
| The Complete University Guide 2026 (Business and Management) | #11 in the UK |
| QS World Global MBA Ranking 2026 | #151 |
A
Contributor-Level 10
Answered Yesterday
The University of California San Diego is among the top choice of Indian students to pursue higher education in the USA. UC San Diego offers MBA programme for the duration of 9 months to 3 years. University of California San Diego MBA programme first year tuition fee ranges from INR 33 L – INR 76 L.
M
Contributor-Level 10
Answered Yesterday
Yes, entrance test is considered for selection in East West College of Management. The selection for admission in MBA is based on the merit and the students's performance in Karnataka PGCET.
G
Contributor-Level 10
Answered Yesterday
Yes, students can apply for BBA at East West College of Management with 42% in Class 12. Aspirants must fulfil the eligibility for admission in East West College of Management. The eligiility is to pass Class 12 with 35% aggregate from a recognised board.
G
Contributor-Level 10
Answered Yesterday
East West College of Management BBA admission are based on the scores of Class 12. The eligibility to apply for BBA at East West College of Management is pass Class 12 examination in any stream from a recognised board. The final selection is done on the basis of academic scores of students.
G
Contributor-Level 10
Answered Yesterday
Yes, students can take admissions to BITS Law School without appearing from CLAT exam. BITS Law School admissions also conducts its own entrance exam called BITS Law Admission Test. Shortlisted candidates need to appear for Personal Interview rounds for admissions.
P
Contributor-Level 9
Answered Yesterday
IIT Guwahati offers a total of 30 seats for MBA programme. Check below the seats division at ITT Guwahati for MBA admission:
- Open Merit: 12
- GEN-EWS: 03
- OBC-NCL: 08
- SC: 05
- ST: 02
Note: This is taken from the official website of college. It can change.
R
Contributor-Level 10
Answered Yesterday
Yes, SVKM's NMIMS School of Branding and Advertising offers decent placements annually for its BBA course. As per the students' reviews on the Shiksha page, 95% of BBA students placed recently. The highest and average package secured by recent batch was INR 8.5 LPA and INR 3.5 LPA, respectively.
Answered Yesterday
For BMS admission at M.L. Dahanukar College of Commerce, the 2026 cutoff percentage required for admission was 48.5 in the first round for students belonging to the General AI quota.
R
Contributor-Level 10
Answered Yesterday
Candidates can check below the BBA specialisations offered for BBA at MIT School of Business and Computer Applications, MIT-ADT University:
- General
- Digital Marketing
- Finance Technology
- Accountancy and Finance by ACCA UK
- Business Analytics
- Data Science
- Global (International Business)
- Real Estate & Urban Infr
R
Contributor-Level 10
Answered Yesterday
Yes, aspirants must pass CAT for admission in IIM Ranchi. Students must meet the cutoff requirement. CAT holds the maximum weightage of 65% in the selection process. Selected candidates have to register for JAP to be considered for PI round. CAT cutoff percentile is competitive. In 2025, overall per
N
Guide-Level 15
Answered Yesterday
The total tuition fees for Executive MBA is INR 12.5 lakh at IIM Ranchi. Students need to pay a caution deposit of INR 10,000 and alumni fees of INR 10,000 at the time of accepting offer.
N
Guide-Level 15
Answered Yesterday
Yes, you can get admisison to the BBA course at CKD Institute of Management and Technology if you have 60% marks in Class 12. As the institute has not specified any minimum marks for the admission, all students with passing marks can apply.
A
Contributor-Level 10
Answered Yesterday
Both specializations offer good career opportunities. Business Analytics often attracts roles involving data analysis and business intelligence, while Marketing offers opportunities in sales, brand management, and digital marketing. Salary packages depend more on skills, performance, and the recruit
K
Beginner-Level 5
Answered Yesterday
Yes, it is possible to get admission to the BBA course at CKD Institute of Management and Technology directly. The institute takes admission through the management quota. Students have to contact the management team to get the admission directly.
A
Contributor-Level 10
Answered Yesterday
Aspirants must pass graduation or equivalent with a minimum of 50% aggregate to apply for Executive MBA course at IIM Ranchi. Candidates also need to have at least three-year of full-time work experience to apply.
N
Guide-Level 15
Answered Yesterday
The BBA programme at CKD Institute of Management is generally considered a decent choice. However, students should check out the facilities and course by themselves and decide whether it is good for them or not.
A
Contributor-Level 10
Answered Yesterday
Candidates can accept offer for any one MBA specialisation only at IIM Ranchi. Suppose a candidates gets an offer for MBA-BA in the first round and waitlisted for MBA and chose to accept the MBA-BA after fee payment. If the candidate now receives an offer for MBA after 15 days, he or she can choose
N
Guide-Level 15
Answered Yesterday
The CKD Institute of Management and Technology Amritsar offers 60 seats for the BBA course for the 2026 academic session. The seat intake may change every year. Students who want to secure a seat at the CKD IMT college must fulfil the eligibility criteria and complete the admission process.
A
Contributor-Level 10
Answered Yesterday
Candidates can choose institutes for PSG College of Arts and Science BBA comparisons based on their preferred specialisation. Since not every institute will offer exact same specialisations, this will narrow down potential candidates substantially.
After that, candidates can consider location, BBA fe
S
Contributor-Level 10
Answered Yesterday
The CKD Institute of Management and Technology, Amritsar BBA admission process is online. Students who want to get admission to the course are required to follow the admission process mentioned below:
- Checking the eligibility criteria
- Applying for the course
- Clearing the selection process
- Fee payment
A
Contributor-Level 10
Answered Yesterday
PSG College of Arts and Science does not offer any intergrated courses of BBA in 2026. Candidates are only offered UG level BBA courses of three year duration which can be chosen in three specialisations.
S
Contributor-Level 10
Answered Yesterday
Yes, PSG College of Arts and Science does offer BBA courses to candidates in three specialisations. These specialisations include BBA in Information Systems, Retail Management and Logistics. Duration for all BBA courses is three years at PSG CAS, Coimbatore.
S
Contributor-Level 10
Answered Yesterday
AIMS Test for Management Admissions (ATMA) conducts its exams multiple times, in February, May, June, and July. Their application forms are available for submission from May through June.
R
Contributor-Level 9
Answered 2 days ago
Fees for BBA courses at PSG College of Arts and Science has not been made available on website. Generally, only those candidates who are selected for admissions are informed of details regarding BBA fees.
However, candidates can also ask about fees from admission desk to see if any details are availa
S
Contributor-Level 10
Answered 2 days ago
For UG admission such as BBA, Indian student must be 16 years of age. It is also important to finish senior secondary education from board such as CBSE, etc. For Indian students from non English speaking countries, min IELTS band score of 6 is important.
K
Contributor-Level 10
Answered 2 days ago
Yes, the top MBA college in Maharashtra with an MBA after Class 12 is Shailesh J. Mehta School of Management of IIT Bombay. It has a B.Tech + MBA course of five years, which is very competitive with only 20 seats, and the entrances are JEE Main and JEE5 Advanced with high cutoffs.
S
Contributor-Level 10
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MBA Marketing will enhance the skills of the students willing to enter this field. MBA in Marketing will upgrade their abilities relating to decision-making and managerial skills expand their growth prospects in the future and also help them in climbing the success ladder. MBA in Marketing degree will also open many doors for them and they will be able to enter various industries including advertising, retailing, banking, marketing, and research.