MBA in Marketing: Syllabus, Admission 2026, Fees, Entrance Exam, Top Colleges, Career Scope
Bhavya JainContent Author
MBA in Marketing is a 2-year specialization MBA course. It is a professional post graduate course that provides practical marketing skills. Some of the subjects covered in this course are marketing strategies, customer psychology, brand management, digital marketing, market research, and selling techniques. Marketing consists of functions such as advertising, pricing, product development, and placement.
The eligibility criteria to pursue this course include securing a pass grade in a bachelor’s degree in any discipline from a recognized institute with 50-60% marks. Admission in this course is done through merit or entrance. Some of the notable entrances that you can take are CAT, NMAT, SNAP, CMAT, MAT, and others. There are some of the best government and private institutes in India which offer this course.
With increasing competition in all spheres, firms have started employing aggressive marketing strategies to gain a competitive advantage over their competitors. After pursuing this course, one can work in FMCG, E-commerce, technology, and finance sectors in jobs like brand managers, digital marketing managers, product managers, sales managers, and others. The roles and salaries depend upon the personal abilities and experience of the person.
You can consider pursuing this course if you relate to any of the points mentioned below:
- If you have done BBA in Sales and Marketing or graduated from any stream.
- Working professionals also have the option to pursue an Executive programme in Sales and Marketing so that they can complete their studies without quitting the job.
- The MBA in Marketing professionals can also pursue certification courses to enhance their knowledge and improve their pay scales
- MBA in Marketing Details: Highlights
- MBA in Marketing Eligibility Criteria and Admission Process 2026
- MBA in Marketing Entrance Exams 2026
- MBA in Marketing Course Admission Process
- Popular MBA in Marketing Colleges in India
- Popular Private MBA in Marketing Colleges in India
- MBA Marketing Subjects
- MBA in Marketing Career Scope: Job Profiles, Salary and Top Recruiters
- MBA in Marketing FAQs
- Popular MBA in Marketing Specializations
- Most Popular Courses
MBA in Marketing Details: Highlights
Simply put, marketing focuses on presenting and delivering products/ services in a way that drives brand awareness and sales. MBA in Marketing has become a popular specialisation among graduates these days. The data given below is from official sources and can change.
Check out some of the key highlights of this course from the table below:
| Particulars |
MBA in Marketing Details |
|---|---|
| Course Level | Postgraduation |
| Modes of Study | Full-time, Part-time, Online, Distance |
| Course Duration | Two years |
| Admission Criteria | Entrance system |
| Course Fees | 3 - 25 Lakh |
| Job Profiles | Marketing Manager, Sales Manager, Head Of Digital Marketing, Market Research Analyst, etc. |
| Average Salary | 5 - 20 LPA |
MBA in Marketing Eligibility Criteria and Admission Process 2026
Applying for an MBA in Marketing course is a simple process. But how do you actually apply? This is a PG level course. Students should check and fulfill the eligibility criteria of the college they want to apply to.
Then they need to appear in competitive exams accepted by desired colleges like:
- National Level Exams like CAT, MAT, etc. are popular national level exams for entrance in national and state level universities like IIMs.
- State Level Exams like MAH CET is a state level exams for Maharashtra.
- University Level Exams like Symbiosis International University, XLRI are some of the most reputed private colleges that conduct their own entrance exams.
MBA in Marketing Course Eligibility
Candidates have to clear a relevant UG degree with at least 50% marks. Choose an entrance exam and clear it for admission.
Check the following table for the full requirements:
|
Parameters |
Requirements |
|---|---|
|
Qualifying Exam |
Respective UG degree Note: Every university has a different parameter, please check official university website for details |
|
Entrance Exam |
CAT, MAT, NMAT, ATMA Any state level or private university exam |
|
Age Criteria |
Minimum: 21 years No upper limit |
No, work experience is not mandatory for an MBA in Marketing; however, it is preferred. It helps in building a professional network. It gives your admission application strength (Admissions committees often look for candidates with practical experience), helps in classroom discussions, and overall career advancement.
Some of the most important steps that you need to follow. While enrolling into MBA in Marketing course are mentioned below
Eligibility Requirements: Fulfill the criteria before you move forward with your admission process.
Entrance Exam: Aim for exams like CAT, XAT, GMAT etc, if the scores are applicable in the college of your choice.
Group Discussion/ Personal Interview: You are then called for a GD and PI round.
Final Selection: Your composite score, entrance exam scores, GD/PI performance, academics, and experience determine the final admission.
MBA in Marketing Entrance Exams 2026
As mentioned before, there are three types of entrance exams: National, State and University level. What will your first step be? You have to first consult the college website and find out which level of examination is suitable for you. The information for this table has been taken from official sources and can change.
Given below are the top MBA in Marketing entrance exams:
| Exam Dates | Exam Details | |
|---|---|---|
|
CAT 2026 |
29 Nov 26 | |
|
MAT 2026 |
1 - 8 March '26 | |
|
XAT 2026 |
4 Jan '26 (Conducted) | |
|
ATMA 2026 |
22 Feb '26 | |
|
CMAT 2026 |
25 Jan '26 (Conducted) | |
|
MAH CET 2026 |
7 - 8 Apr ' 26 (Exam 2) 09 May ' 26 (Exam 2) |
|
|
NMAT 2026 |
Nov '26 (Tentative) | |
|
SNAP 2026 |
Dec '26 (Tentative) |
Important Exam Dates
| Dates | Upcoming Exam Dates |
|---|---|
| 20 Aug ' 26 - 25 Oct ' 26 | NMAT 2026 Registration Window ONGOING |
| 21 Aug ' 26 - 25 Nov ' 26 | SNAP 2026 Registration Process ONGOING |
| 18 Jun ' 26 - 01 Dec ' 26 | IBSAT 2026 Registration Test 1 and Test 2 ONGOING |
| 15 Jul ' 26 - 06 Dec ' 26 | XAT 2027 Registration ONGOING |
| Oct ' 26 - Nov ' 26 | CMAT 2027 registration and application process TENTATIVE |
| 02 Nov ' 26 - 20 Dec ' 26 | NMAT 2026 Exam Window |
| 14 Nov ' 26 | KMAT 2026 Session 2 exam |
| Dates | Past Exam Dates |
|---|---|
| 20 Sep ' 26 | MAT September 2026 CBT |
| 13 Sep ' 26 | MAT September 2026 PBT |
| 06 Sep ' 26 | MAT 2026 PBT (Special Drive) |
4 Nov ' 26 - 29 Nov ' 26 | CAT 2026 admit card download |
29 Nov ' 26 | CAT 2026 exam date |
15 Oct ' 26 | KEA PGCET 2026 Round 2 Seat Allotment Result |
15 Oct ' 26 | KEA PGCET 2026 Round 2 Seat Matrix Release |
14 Dec ' 26 | MAT December 2026 PBT Registration Last |
17 Dec ' 26 | MAT December 2026 PBT admit card |
Apr '27 | MAH CET 2027 First Attempt TENTATIVE |
May '27 | MAH CET 2027 Second Attempt TENTATIVE |
Several national-level and university-level entrance exams are accepted for admission into MBA in Marketing programs. The most widely recognised include
- CAT (Common Admission Test)
- XAT (Xavier Aptitude Test)
- MAT (Management Aptitude Test)
- CMAT (Common Management Admission Test)
- NMAT
- SNAP
- MAH-CET
Each exam tests a candidate's quantitative ability, logical reasoning, verbal skills, and data interpretation abilities. Some exams also include general knowledge or essay writing sections.
MBA in Marketing Course Admission Process
Candidates can see a detailed, step-wise MBA Marketing course admission process below:
MBA Marketing Course Admission Process: Government Colleges
-
Ensure clearance of a relevant UG degree with 50% marks at the least
-
Check application process for national level exams like CAT, MAT, etc. and other state level exams.
-
Clear entrance exams
-
Get documents verified during counseling process
-
Confirm your seat after paying tuition fees
MBA Marketing Course Admission Process: Private Colleges
-
Ensure clearance of a relevant UG degree with at least 50% marks
-
Check application process for the colleges you want to apply to
-
Clear entrance exams, if any
-
For PG courses some colleges accept the aggregate marks or CGPA of UG degree, check admission criteria on the official website of the college
-
Participate in counseling or interview rounds conducted by the university
-
If selected, submit documents and pay the tuition fees to get a seat
Popular MBA in Marketing Colleges in India
MBA in Marketing is a management specialization that is very popular and is offered by both government and private colleges. The following tables will give you an idea of the colleges and their fees range.
Top Management Colleges based on NIRF’25
With over 130 MBA colleges in India, the choice of colleges is vast. But how do you choose? That's where NIRF table will help you. The NIRF rank of a college is decided based on government standards set by the Ministry of Education. IIMs have topped the NIRF charts for quite some while now. 8 out of 10 colleges in the following list are all IIMs. All data is taken from official sources. It can change.
Following table shows top management colleges in India according to NIRF’25 -
|
Name |
NIRF Rank |
|---|---|
|
1 |
|
|
2 |
|
|
3 |
|
|
4 |
|
|
5 |
|
|
6 |
|
|
7 |
|
|
8 |
|
|
9 |
|
|
10 |
Best Private Colleges for MBA in Marketing Course
There are so many private colleges in India offering MBA in Marketing degrees. They all have a varied fees range.
Following is a list of best private colleges offering MBA in Marketing Courses:
|
Name |
Average Fees (INR) |
|---|---|
|
6,78,000 - 7,20,000 |
|
|
54,000 |
|
|
3,45,000 |
|
|
1,80,000 |
|
|
4,62,000 |
Check the full list of Best Private Colleges for MBA in Marketing Course
Best Affordable Private Colleges for MBA in Marketing Course
With so many private colleges, the price for education doesn’t have to be high. Colleges with a good reputation and an affordable fees bracket aren’t that hard to find.
Following is a list of best affordable private colleges offering MBA Marketing Courses:
|
Name |
Average Fees (INR) |
|---|---|
|
90,000 |
|
|
1,25,000 |
|
|
1,28,000 - 1,47,000 |
|
|
1,33,000 |
Check the full list of Best Affordable Private Colleges for MBA in Marketing Course
Best Government Colleges for MBA in Marketing Course
Government colleges are considered the best option for a reason. They give students the opportunity to get the best education and not break the bank. There are so many options of government colleges for MBA in Marketing other than IIMs.
Following is a list of best government colleges offering MBA in Marketing Courses:
|
Name |
Average Fees (INR) |
|---|---|
|
1,40,000 |
|
|
8,400 |
|
|
2,00,000 |
|
|
Punjab Institute of Technology, GTB Garh, Maharaja Ranjit Singh Punjab Technical University |
88,000 |
Check the full list of Best Government Colleges for MBA in Marketing Course
Students can learn the complete details about the placements at the top Sales & Marketing colleges in India using the table below:
College Name | Average Placement Salary | Top Recruiters |
|---|---|---|
INR 34 LPA | Microsoft, Google, EY, HCL, Deloitte, Accenture, Adani Group, Airtel, BCG, Capgemini, TCS, PwC, etc. | |
INR 22.8 - 30 LPA | BCG, Accenture Strategy, Deloitte, etc. | |
INR 26.4 LPA | Accenture, Google, ICRA, Deloitte, Bajaj, KPMG, etc. | |
INR 26.2 LPA | Coca-Cola, Kohler, Nestle, Johnson, Wipro, PwC, Cipla, Accenture, etc. | |
INR 26.04 LPA | Accenture, EY, Cipla, Capgemini, Barclays, Goldman Sachs, Amazon, Genpact, etc. |
Disclaimer: This information is sourced from the official website and may vary.
Top colleges offering an MBA in Marketing course are mentioned below. Refer to the following table.
| Top Colleges |
|---|
| KalaignarKarunanidhi Institute of Technology |
| Saintgits Institute of Management |
| Chandigarh University (CU) |
| GIBS Business School |
| SoM, Pandit Deendayal Energy University |
| DY Patil University School of Management |
| Xavier Institute of Management |
The above information is from multiple external sites on the web, hence may vary.
Popular Private MBA in Marketing Colleges in India
MBA/PGDM Applications open. Apply Now
MBA Marketing Subjects
The syllabus for MBA in Marketing is not same for all colleges. Along with keeping the core MBA subjects, Marketing related electives are also included in the curriculum.
If you pursue theMBA in Marketing specialisation, you will read about the following subjects in addition to the MBA core subjects:
| MBA in Marketing Syllabus - Semester 1 | |
|---|---|
| Management Concepts & Organisational Behaviour | Managerial Economics |
| Business Environment and Law | Research Methodology |
| MBA Marketing Subjects - Semester 2 | |
| Financial Management | Marketing Management |
| Human Resources Management | Strategic Management |
| MBA in Marketing Syllabus - Semester 3 | |
| Consumer Behaviour | Marketing Research |
| Industrial Marketing | Retail Marketing |
| MBA Marketing Subjects - Semester 4 | |
| Rural Marketing | Advertising & Sales Promotion |
| Customer Relationship Management | Global Marketing |
Specializations that are offered as part of the MBA in Marketing are mentioned below
- Digital Marketing
- Brand Management
- Consumer Behavior
- Sales and Distribution Management
- Advertising and Media Planning
- Retail Management
- Market Research
- Strategic Marketing
- International Marketing
- Product and Services Marketing
*The above information is from multiple external sites on the web and may vary.
If you want to do MBA then I say yes that you need to be good in maths because if you want a good college then you need to take exams like CAT, MAT etc. which are solely based on quntative and aptitude skills. When you get admission in MBA Digital Marketing then you study subjects like Economics, Business Stats etc. which are again solely dependent on maths.
MBA in Marketing Career Scope: Job Profiles, Salary and Top Recruiters
Many business schools in India provide good placement support to their MBA in Marketing passouts further enhancing career options. Here are the roles available for MBA in Marketing Grads. -
|
FMCG and Consumer Goods |
|
|---|---|
|
Jobs |
Average Salary (INR) |
|
Brand Manager |
19.2 LPA |
|
Area Sales Manager |
10.5 LPA |
|
Category Manager |
17.4 LPA |
|
Technology and E-Commerce |
|
|
Product Manager |
23 LPA |
|
Digital Marketing Manager |
11.6 LPA |
|
Growth Marketing Manager |
19.4 LPA |
|
Banking, Financial Services, and Fintech (BFSI) |
|
|
Client Relationship Manager |
6.6 LPA |
|
Product Marketing Manager |
22.1 LPA |
|
Campaign Manager |
8.6 LPA |
|
Media, Advertising, and EdTech |
|
|
Media Planner |
6.1 LPA |
|
Public Relations Manager |
7.5 LPA |
|
Performance Marketing Specialist |
11.1 LPA |
Source - Ambitionbox.com
MBA in Marketing Top Recruiters
Here is the list of MBA in Marketing Top recruiting companies:
|
Sectors |
Companies |
|---|---|
|
FMCG and Consumer Goods |
Hindustan Unilever Limited, Nestlé, Marico, Procter & Gamble |
|
Technology and E-Commerce |
Amazon, Flipkart, Google, Microsoft |
|
Banking, Financial Services, and Fintech (BFSI) |
Tata Consultancy Services, Infosys, Wipro, Deloitte, Accenture |
|
Media, Advertising, and EdTech |
The Walt Disney Company, GroupM, Upgrad, Ogilvy |
If you did your MBA in marketing in India, there are plenty of options both in this field and outside. For example you can be a brand manager for some billion dollar brand in a MNC. Few years later as you gain experience.
You can freestyle into a brand consultants and build billion dollar brands or just stick to the corporate life and go on to head an MNC. On the other hand you can be an entrepreneur.
After MBA in Marketing, you have multiple job options. Some of them are mentioned below:
Marketing Manager
Campaign Manager
Brand Manager
Asset Management
Market Research Analyst
Product Manager
Social Media Strategist
Content Marketer
MBA in Marketing FAQs
Candidates can refer to this section for MBA in Marketing FAQs.
MBA in Marketing can be quite demanding. Mainly in terms of coursework, assignments, group projects and exams. If you're taking a full-time program. Balancing coursework, extracurricular activities, internships, and potentially a part-time job can be challenging.
An MBA in Marketing has become one of the most desired degrees by both students and employers in recent years. With the shift to digital and online marketing, most businesses now have their own, in-house marketing teams that specialise in bringing traffic and customers to the company. While there are a number of specific areas of marketing (which are explored in the career options tab) an MBA in marketing doesnt limit the degree holder to pursuing marketing careers alone. The skillset can be put towards dozens of other career options, from consulting to entrepreneurial management.
M.Com(Marketing)- Stands for Master of Commerce in Marketing. Typically, M.Com is a two year course, minimum eligibility for which is a Bachelor's Degree in commerce discipline.Marketing is the process through which companies create customers interest in their products and services. Subjects studied under this degree are Financial Accounting, Business Economics, Mathematics & Statistics, Financial markets, Marketing and Consumer behaviour.
Popular MBA in Marketing Specializations
Popular Specializations
- Finance
123 Colleges
- Human Resources
122 Colleges
- Business Analytics
65 Colleges
- Operations
60 Colleges
- IT & Systems
27 Colleges
- Supply Chain
27 Colleges
- International Business
24 Colleges
- Entrepreneurship
16 Colleges
- Digital Marketing
13 Colleges
Most Popular Courses
Popular Courses
- Post Graduate Diploma in Management (PGDM)IMT Hyderabad, Institute of Management Technology
- Master of Business Management (MBA)SoM, Pandit Deendayal Energy University (PDEU)
- Master of Business Administration (MBA)Bharathidasan Institute of Management, Trichy (BIM, Trichy)
- Post Graduate Diploma in Management (PGDM)IMT Nagpur - Institute of Management Technology
- Master of Business Administration (MBA)ISBR Business School
- Post Graduate Diploma in Management (PGDM)International School of Management Excellence
- Post Graduate Diploma in Management (PGDM)FOSTIIMA Business School
- Post Graduate Diploma in Management (PGDM)Xavier Institute of Management and Entrepreneurship, Kochi
- Master of Business Administration (MBA)Saintgits Institute of Management
- Master of Business Administration (MBA)KalaignarKarunanidhi Institute of Technology - KIT
News & Updates
Oct 19, 2026
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MBA Marketing will enhance the skills of the students willing to enter this field. MBA in Marketing will upgrade their abilities relating to decision-making and managerial skills expand their growth prospects in the future and also help them in climbing the success ladder. MBA in Marketing degree will also open many doors for them and they will be able to enter various industries including advertising, retailing, banking, marketing, and research.