MBA in Marketing: Syllabus, Admission 2026, Fees, Entrance Exam, Top Colleges, Career Scope

Updated on Jan 27, 2026 05:21 IST

An MBA in Marketing is a 2-year specialized MBA program. This professional postgraduate course offers real-world marketing knowledge. Some core subjects include marketing strategies, consumer behavior, brand management, digital marketing, market research and sales techniques. Marketing comprises functions such as advertising, pricing, product development, and product placement.

To be eligible for this course, you need to complete a bachelor's degree from a recognized institution with at least 50-60% marks. Admission to this course can be either merit-based or entrance-based. Some important entrances one can consider are CAT, NMAT, SNAP, CMAT, MAT, etc. Some of the top government and private colleges offer this course in India.

With an evident rise in competition in all sectors, companies have started using strong marketing measures to have a competitive edge over others. After this course, you can work in sectors like FMCG, E-Commerce, Technology, and Finance in profiles like Brand Managers, Digital Marketing Managers, Product Managers, Sales Managers, etc. The role and salaries vary as per the individual skills and experience.

Read the article for more MBA in Marketing course details.

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MBA in Marketing Details: Highlights 

Simply put, marketing focuses on presenting and delivering products/ services in a way that drives brand awareness and sales. MBA in Marketing has become a popular specialisation among graduates these days.

Check out some of the key highlights of this course from the table below:

Particulars

MBA in Marketing Details

Course Level Postgraduation
Modes of Study Full-time, Part-time, Online, Distance
Course Duration Two years
Admission Criteria Entrance system
Course Fees 3 - 25 Lakh
Job Profiles Marketing Manager, Sales Manager, Head Of Digital Marketing, Market Research Analyst, etc.
Average Salary 5 - 20 LPA

Disclaimer: This info. is taken from the official website and may differ.

Suggested MBA in Marketing Management Course Links:

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Q:   Why should I pursue MBA in Marketing?
A:

MBA Marketing will enhance the skills of the students willing to enter this field. MBA in Marketing will upgrade their abilities relating to decision-making and managerial skills expand their growth prospects in the future and also help them in climbing the success ladder. MBA in Marketing degree will also open many doors for them and they will be able to enter various industries including advertising,  retailing,  banking,  marketing,  and research.

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Q:   Who should study MBA in Marketing?
A:

You can consider pursuing this course if you relate to any of the points mentioned below:

  • If you have done BBA in Sales and Marketing or graduated from any stream.
  • Working professionals also have the option to pursue an Executive programme in Sales and Marketing so that they can complete their studies without quitting the job.
  • The MBA in Marketing professionals can also pursue certification courses to enhance their knowledge and improve their pay scales
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Table of contents
  • MBA in Marketing Eligibility Criteria and Admission Process 2026
  • MBA in Marketing Entrance Exams 2026
  • MBA Marketing Subjects
  • Popular MBA in Marketing Colleges in India
  • Popular Private MBA in Marketing Colleges in India
  • MBA in Marketing Career Scope: Job Profiles, Salary and Top Recruiters
  • MBA in Marketing FAQs
  • Popular MBA in Marketing Specializations
  • Most Popular Courses
View More

MBA in Marketing Eligibility Criteria and Admission Process 2026

There are some eligibility requirements that you must fulfill if you want admission to the MBA in Marketing course. 

  • Either a BBA or another relevant UG degree,
  • With at least 50% marks, 
  • Your min. Age should be 21 years or above.

Note - This information is taken from the institute's official website and may vary.

MBA in Marketing Admission Process 2026

See the steps you can take in the MBA in Marketing course admission process.

Prepare Documents

Prepare all the documents in advance so that no last-minute issues occur. 

Fill out the Application Form and Pay the Fees

Complete the application form of the college.

Entrance Exams

Prepare and appear for the entrance exam.

Submit Application

Submit all required documents along with the completed application form.

Interview

Some colleges can take a GD or PI round.

Await Admission Decision

Wait for the college to inform.

Q:   Is work experience mandatory for admission to MBA in marketing?
A:

No, work experience is not mandatory for an MBA in Marketing; however, it is preferred. It helps in building a professional network. It gives your admission application strength (Admissions committees often look for candidates with practical experience), helps in classroom discussions, and overall career advancement. 

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Q:   What is the selection process for MBA in Marketing programme?
A:

Some of the most important steps that you need to follow. While enrolling into MBA in Marketing course are mentioned below

Eligibility Requirements: Fulfill the criteria before you move forward with your admission process.

Entrance Exam: Aim for exams like CAT, XAT, GMAT etc, if the scores are applicable in the college of your choice.

Group Discussion/ Personal Interview: You are then called for a GD and PI round. 

Final Selection: Your composite score, entrance exam scores, GD/PI performance, academics, and experience determine the final admission.

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MBA in Marketing Entrance Exams 2026

Given below are the top MBA in Marketing entrance exams:

  Exam Dates Exam Details

CAT 2026

29 Nov 26

CAT Exam

MAT 2026

1 - 8 March '26

MAT Exam 

XAT 2026

4 Jan '26 (Conducted)

XAT Exam 

ATMA 2026

22 Feb '26

ATMA Exam 

CMAT 2026

25 Jan '26 (Conducted)

CMAT Exam 

MAH CET 2026

7 - 8 Apr ' 26 (Exam 2)

09 May ' 26 (Exam 2)

MAH CET Exam

NMAT 2026

Nov '26 (Tentative)

NMAT Exam 

SNAP 2026

Dec '26 (Tentative)

SNAP Exam

Note - This information is taken from the official website of the exam and may vary.

MBA Marketing Course links you might be interested in:

Get Admission to IIMs After Class 12

Click to know CAT Previous Years Question Papers

 

Important Exam Dates

DatesUpcoming Exam Dates
23 Mar ' 26 - 20 Apr ' 26

Karnataka PGCET 2026 registration

23 Mar ' 26 - 22 Apr ' 26

Karnataka PGCET 2026 application fee payment

ONGOING
16 Apr ' 26 - 25 Apr ' 26

TGICET Registration (With Late Fee of INR 500)

ONGOING
01 Apr ' 26 - 25 May ' 26

MAT May 2026 Registration PBT

ONGOING
01 Apr ' 26 - 08 Jun ' 26

MAT May 2026 Registration CBT

ONGOING
26 Apr ' 26 - 01 May ' 26

TGICET Registration (With Late Fee of INR 5000)

02 May ' 26 - 03 May ' 26

TGICET Registration (With Late Fee of INR 10000)

DatesPast Exam Dates
01 Apr ' 26 - 15 Apr ' 26

TGICET Registration (With Late Fee of INR 250)

16 Mar ' 26 - 16 Apr ' 26

TANCET registration window

08 Mar ' 26

MAT Feb 2026 CBT

1 Apr ' 26 - 25 May ' 26

MAT May 2026 Registration PBT

1 Apr ' 26 - 8 Jun ' 26

MAT May 2026 Registration CBT

Oct '26 - Nov '26

CMAT 2027 registration and application process

TENTATIVE

Jan '27

CMAT 2027 exam

TENTATIVE
Q:   Which entrance exams are accepted for MBA in Marketing in India?
A:

Several national-level and university-level entrance exams are accepted for admission into MBA in Marketing programs. The most widely recognised include

  • CAT (Common Admission Test)
  • XAT (Xavier Aptitude Test)
  • MAT (Management Aptitude Test)
  • CMAT (Common Management Admission Test)
  • NMAT
  • SNAP
  • MAH-CET

Each exam tests a candidate's quantitative ability, logical reasoning, verbal skills, and data interpretation abilities. Some exams also include general knowledge or essay writing sections.

MBA Marketing Subjects

If you pursue the Marketing MBA specialisation, you will read about the following subjects in addition to the MBA core subjects:

MBA in Marketing Syllabus - Semester 1
Management Concepts & Organisational Behaviour Managerial Economics
Business Environment and Law Research Methodology
MBA Marketing Subjects - Semester 2
Financial Management Marketing Management
Human Resources Management Strategic Management
MBA in Marketing Syllabus - Semester 3
Consumer Behaviour Marketing Research
Industrial Marketing Retail Marketing
MBA Marketing Subjects - Semester 4
Rural Marketing Advertising & Sales Promotion
Customer Relationship Management Global Marketing

Disclaimer: This info. is taken from the official website and may differ.

Read more:

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Best Books for CAT Preparation 2026 Recommended by MBA Experts

Q:   What are the various specializations offered for MBA in Marketing?
A:

Specializations that are offered as part of the MBA in Marketing are mentioned below

  • Digital Marketing
  • Brand Management
  • Consumer Behavior
  • Sales and Distribution Management
  • Advertising and Media Planning
  • Retail Management
  • Market Research
  • Strategic Marketing
  • International Marketing
  • Product and Services Marketing

*The above information is from multiple external sites on the web and may vary.

Q:   I want to do MBA in digital marketing. Do we need to be good in maths? What type of maths will be there in the syllabus?
A:

If you want to do MBA then I say yes that you need to be good in maths because if you want a good college then you need to take exams like CAT, MAT etc. which are solely based on quntative and aptitude skills. When you get admission in MBA Digital Marketing then you study subjects like Economics, Business Stats etc. which are again solely dependent on maths. 

Popular MBA in Marketing Colleges in India

You can check out some of the top MBA in Marketing colleges in India that are mentioned in the table below  -

Top Colleges Tuition Fees
KalaignarKarunanidhi Institute of Technology INR 35,000
Saintgits Institute of Management INR 3.6 lakh
Chandigarh University (CU) INR 6.28 lakh
GIBS Business School INR 10.75 lakh
SoM, Pandit Deendayal Energy University INR 11 lakh
DY Patil University School of Management INR 19 lakh
Xavier Institute of Management INR 9.9 lakh

Note - The info. is taken from the official website and may differ.

More on MBA in Marketing colleges:

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2 Courses
27.5 L
20.05 - 34.59 LPA

#1 NIRF

2 Courses
26 L
32.61 LPA

#2 NIRF

14 L - 22.5 L
24.76 - 27.5 LPA

#3 NIRF

2 Courses
12 L
15.59 LPA

#4 NIRF

12.6 L
31 LPA

#5 NIRF

2 Courses
19.2 L - 26.2 L
26.04 LPA

#11 NIRF

Q:   Are the placements at Sales & Marketing colleges good?
A:

Students can learn the complete details about the placements at the top Sales & Marketing colleges in India using the table below:

College Name

Average Placement Salary

Top Recruiters

IIM Calcutta Placements

INR 34 LPA

Microsoft, Google, EY, HCL, Deloitte, Accenture, Adani Group, Airtel, BCG, Capgemini, TCS, PwC, etc.

S.P. Jain Institute of Management and Research Placements

INR 22.8 - 30 LPA

BCG, Accenture Strategy, Deloitte, etc.

Jamnalal Bajaj Institute of Management Studies Placements

INR 26.4 LPA

Accenture, Google, ICRA, Deloitte, Bajaj, KPMG, etc.

Management Development Institute Placements

INR 26.2 LPA

Coca-Cola, Kohler, Nestle, Johnson, Wipro, PwC, Cipla, Accenture, etc.

Symbiosis Institute of Business Management Placements

INR 26.04 LPA

Accenture, EY, Cipla, Capgemini, Barclays, Goldman Sachs, Amazon, Genpact, etc.

Disclaimer: This information is sourced from the official website and may vary.

Q:   Name some top MBA Marketing Colleges in India?
A:

Top colleges offering an MBA in Marketing course are mentioned below. Refer to the following table.

Top Colleges
KalaignarKarunanidhi Institute of Technology
Saintgits Institute of Management
Chandigarh University (CU)
GIBS Business School
SoM, Pandit Deendayal Energy University
DY Patil University School of Management
Xavier Institute of Management

The above information is from multiple external sites on the web, hence may vary.

Popular Private MBA in Marketing Colleges in India

52 Courses
1.35 L - 6 L
4.3

#235 Business Today

MBA/PGDM Applications open till Apr 21, 2026. Apply Now

9.85 L - 10.85 L
4.3

MBA/PGDM Applications open. Apply Now

9 Courses
9.25 L - 10.75 L
4.6

#97 Business Today

MBA/PGDM Applications open. Apply Now

13.5 L - 24 L
4.0
3 Courses
13.75 L
9.5 LPA

#86 NIRF

Only B-School to get AICTE Award Thrice in a row. Highest Package 16.1L,Avg Package 6.5L
4.42 L
4.0

MBA/PGDM Applications open. Apply Now

MBA in Marketing Career Scope: Job Profiles, Salary and Top Recruiters

Many business schools in India provide good placement support to their MBA in Marketing passouts further enhancing career options. Here are the roles available for MBA in Marketing Grads. -

MBA in Marketing Job Profile

Job Description

Average Salary

Marketing Manager

The primary responsibility is planning, developing, implementing, and executing (taking action) the strategic marketing plans for an entire organization, to attract potential customers and retain the existing ones.

INR 13.3 LPA

Campaign Manager

A campaign manager is a professional responsible for overseeing the planning, execution, and analysis of marketing campaigns. 

INR 8.2 LPA

Brand Manager

The brand manager continuously monitors marketing trends and tracks the competitive products in the marketplace to retain/enhance their brand name and reputation in the marketplace.

INR 19.4 LPA

Asset Management

The person is responsible for determining the feasibility of asset acquisition and presenting reports to the upper management or board of members.

INR 7.7 LPA

Market Research Analyst

The primary responsibility of market research analysts is to perform research and gather statistical data to help a company market its products or services in the better/best way.

INR 4.4 LPA

Product Manager

The role involves developing products by identifying potential products, conducting market research, generating product requirements, production timelines, pricing, determining specialization, and developing marketing strategies. 

INR 22.7 LPA

Source - Ambitionbox.com

Related Articles on MBA in Marketing Careers:

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MBA Salary in India: Know Specialisation-wise Salary Breakdown

MBA in Marketing Top Recruiters

Here is the list of MBA in Marketing Top recruiting companies:

MBA in Marketing Top Recruiters

ITC

Flipkart

Coca-Cola

Marico

Godrej Nestle

Amazon

P&G Asian Paints

Hindustan Unilever

Google Deloitte

Procter & Gamble

L’Oréal Myntra

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Q:   What are the future prospects for an MBA in marketing?
A:

If you did your MBA in marketing in India, there are plenty of options both in this field and outside. For example you can be a brand manager for some billion dollar brand in a MNC. Few years later as you gain experience.

You can freestyle into a brand consultants and build billion dollar brands or just stick to the corporate life and go on to head an MNC. On the other hand you can be an entrepreneur. 

Q:   What job options do I have after MBA in Marketing?
A:

After MBA in Marketing, you have multiple job options. Some of them are mentioned below:

Marketing Manager
Campaign Manager
Brand Manager
Asset Management
Market Research Analyst
Product Manager
Social Media Strategist
Content Marketer

MBA in Marketing FAQs

Candidates can refer to this section for MBA in Marketing FAQs.

Q:   Is MBA in Marketing difficult?
A:

MBA in Marketing can be quite demanding. Mainly in terms of coursework, assignments, group projects and exams. If you're taking a full-time program. Balancing coursework, extracurricular activities, internships, and potentially a part-time job can be challenging. 

Q:   What is the difference between MBA in marketing and M.Com in marketing?
A:

An MBA in Marketing has become one of the most desired degrees by both students and employers in recent years. With the shift to digital and online marketing, most businesses now have their own, in-house marketing teams that specialise in bringing traffic and customers to the company. While there are a number of specific areas of marketing (which are explored in the career options tab) an MBA in marketing doesnt limit the degree holder to pursuing marketing careers alone. The skillset can be put towards dozens of other career options, from consulting to entrepreneurial management.

M.Com(Marketing)- Stands for Master of Commerce in Marketing. Typically, M.Com is a two year course, minimum eligibility for which is a Bachelor's Degree in commerce discipline.Marketing is the process through which companies create customers interest in their products and services. Subjects studied under this degree are Financial Accounting, Business Economics, Mathematics & Statistics, Financial markets, Marketing and Consumer behaviour.

Popular MBA in Marketing Specializations

Following are the most popular MBA in Marketing Specializations . You can explore the top Colleges offering these Specializations by clicking the links below.

Popular Specializations

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For the BA (Hons) in Business & Management  (York University's new campus in Mumbai, India), the seat intake is generally 30 seats for this undergraduate programme.

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KHUSHI KUMARI

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At GIBS Business School most students who actively participate in placements and complete the required training generally get placed, because the college provides strong placement support and industry connections.

  • Most eligible students receive placement offers
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Bharathreddy

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Honestly, GIBS Business School stands out because it's not just about classes, they actually focus on making you ready for jobs and improving your confidence. The environment is more active and practical compared to many normal colleges.

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Prasadsai

Contributor-Level 8

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There is no option of free full-time MBA, however, some professional education platforms offer free online MBA in India. Such courses come with certificates, and you can easily enroll and learn skills at your own pace. However, for verified certificate you will have to pay the requisite fees.

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Manisha Singh

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Yes, IDFC provides a scholarship of INR 2 Lacs (INR 1 Lacs per year) for selective students. Candidates can apply for this scholarship by filling the online form for MBA scholarship programme at the IDFC bank website and following further process. Scholarship will be given to deserving candidates af

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Anyam Kalra

Contributor-Level 7

Answered Yesterday

There is no provision of 100 % scholarship for MBA in IIM. The institutes provide merit based and merit-cum-means based scholarships. There are options of percent based fee waiver and bank loan assistance too. However, no IIM offers 100 % scholarship for MBA.

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Anya B

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Answered 2 days ago

The normal CAT cut-off percentage for GIBS is between 60 and 70 per cent.

However, GIBS does not have as strict a cut-off as the leading IIMs. If your percentile is slightly below the minimum, you will still be evaluated on:

Your past academic record

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Mohammed Maqsood

Beginner-Level 4

Answered 2 days ago

Validity of CMAT score is one year in most of the colleges. There are a very few and Tier 3 colleges that may accept CMAT score from previous years. So, if they wish to drop a year, they should appear for the exam again in the next session.

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Pallavi Gupta

Contributor-Level 7

Answered 2 days ago

The LPU Admission Office BBA is a semester-based undergraduate programme. Candidates who want to get admission to LPU BBA are required to follow the admission process. It is necessary to meet the minimum requirement of the course, which is having at least 60% marks in Class 12 or equivalent exams. T

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Anjali Sharma

Contributor-Level 10

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Yes, it is compulsory for every student to appear in LPUNEST exam and qualify it. Only those students can get admission to LPU BBA, who qualify the entrance exam. Other than this, the eligibility required for BBA programme is having 50-60% marks in Class 12 or any equivalent exam.

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Anjali Sharma

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Answered 2 days ago

To get in to the LPU Admission Office BBA programme, it is very important to appear in the LPU NEST exam. The LPUNEST exam is a qualifying exam, which makes students eligible for the programme. The LPU NEST is a common entrance exam conducted by LPU for all the courses offered.

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Anjali Sharma

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The BBA at the LPU Admission Office is generally considered a decent choice. The Lovely Professional University offers BBA with a duration of 3-4 years. There are many specialisations available for the BBA programme. The curriculum of the BBA programme is industry-oriented. Moreover, the university

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Anjali Sharma

Contributor-Level 10

Answered 2 days ago

Students can get a scholarship for BBA at the LPU Admission Office in several ways. If any student has good marks in Class 12, he/she is eligible for the scholarship. Moreover, the university offers scholarships based on LPU NEST marks as well. There are more scholarship programmes offered by the LP

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Anjali Sharma

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Yes, the Lovely Professional University offers many scholarships to students. Students can avail scholarships by different ways. See below the scholarship provided by the university:

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Anjali Sharma

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The BBA at LPU University is offered in a duration of 3 and 4 years depending on course chosen. Those who want to apply for the programme need to meet the eligibility criteria of the course. moreover, candidates have to appear in LPU NEST exam. students can check the eligibility criteria in the tabl

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Anjali Sharma

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The BBA at the LPU Admission Office is offered in a full-time mode with several specialisations. Students can choose any specialisation as per their choice and interest. The specialisation offered for BBA at LPU are listed below:

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Anjali Sharma

Contributor-Level 10

Answered 2 days ago

The admission to BBA at the LPU admission office is generally considered moderate. The admission to LPU BBA is based on marks of Class 12, which should be 50-60%, followed by a qualifying test, LPUNEST. The LPUNEST is considered an easy-to-moderate level exam.

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Anjali Sharma

Contributor-Level 10

Answered 2 days ago

Yes, the admission window for LPU Admission Office BBA programme is open now. Those who are willing to get admission to the BBA programme at LPU need to apply before the last date. The last date for applying is 25 April 2026.

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The last date to apply for BBA at LPU admission office is April 25 2026 for the academic year of 2026-27. Interested students are suggested to apply for the course before the deadline. Before applying, students must ensure that they fulfill the eligibility criteria of the course. the university acce

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Anjali Sharma

Contributor-Level 10

Answered 2 days ago

There is no such application fee for BBA at the LPU Admission Office. But students have to pay the entrance test registration fee during the application process of the programme. The  registration fee for LPU NEST is INR 1k for a soft copy kit for both males and females, on the other hand, for a har

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Anjali Sharma

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The BBA at LPU admission office fee varies depending on the specialisation chosen by the students. The cost of BBA at LPU ranges from 5.6L to 32.8L. This fee amount consists various components including course amount and hostel cost. Besides this, students have to pay the LPU Nest application fee wh

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Anjali Sharma

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Yes, Mathematics is a mandatory subject in Class 12th to be eligible for Victoria University BBA admissions. Candidates are required to secure a minimum grade of C in Mathematics to be eligible for Victoria University admission.

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Saurabh Khanduri

Contributor-Level 10

Answered 2 days ago

Yes, BBA students of Victoria University can get scholarships from the institute. Victoria University scholarships are offered on the basis of Class 12 board exam merit as a waiver of tuition fees. Only a set portion of the tuition fees is waived by the scholarship which depends on the exact score o

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Saurabh Khanduri

Contributor-Level 10

Answered 2 days ago

The first criteria is CMAT cut off. Candidates should shortlist all the colleges whose cut off is same or lower than their score. Thereafter, check fees, location, accreditation, curriculum, pedagogy and placement reports to choose one foe themselves.

N

Nitesh Vimal

Contributor-Level 7

Answered 2 days ago

The LPU Admission Office BBA is a 3-year programme offered in a full-time mode. The LPU BBA is an NAAC+ accredited course provided in many specialisations. The LPU university is ranked at the 5th position amongst private and government universities by the World University Ranking 2026. The universit

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Anjali Sharma

Contributor-Level 10

Answered 2 days ago

CMAT score is not valid for admission to IIMs. Candidates who have appeared for CMAT exam can select from over 1300 other MBA colleges in India to pursue the course.

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Sreetama Tyagi

Contributor-Level 7

Answered 2 days ago

Candidates will be required to complete the age of 17 to be eligible for BBA admissions at Victoria University. If the candidate is a foreign national, they must attain the age of 18 years to be eligible.

However, candidates can get admission to BBA course at Victoria University in the age of 15. To

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Saurabh Khanduri

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Victoria University BBA comparisons will require candidates to first narrow down all their options for pursuing BBA. Once that is done, candidates need to collect data from all the chosen institutes such as BBA fees, placements statistics, infrastructure, etc. and compare them.

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Saurabh Khanduri

Contributor-Level 10

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Yes, the LPU admission office offers BBA in full-time mode. The duration of the BBA programme is 3/4 years. The BBA at LPU is offered in many specialisations. The university also offers lateral entry, integrated courses, and some collaborative courses. Those who want to pursue BBA at LPU must satisf

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Anjali Sharma

Contributor-Level 10

Answered 2 days ago

International students of BBA course at Victoria University are charged INR 39.6 Lacs for the academic year 2026. This fees will be charged at INR 13.2 Lacs each year before the beginning of each year covered in the curriculum. 

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Saurabh Khanduri

Contributor-Level 10