MBA in Marketing: Syllabus, Admission 2026, Fees, Entrance Exam, Top Colleges, Career Scope

Pallavi Priyadarshini PandaContent Writer
An MBA in Marketing is a 2-year specialized MBA program. This professional postgraduate course offers real-world marketing knowledge. Some core subjects include marketing strategies, consumer behavior, brand management, digital marketing, market research and sales techniques. Marketing comprises functions such as advertising, pricing, product development, and product placement.
To be eligible for this course, you need to complete a bachelor's degree from a recognized institution with at least 50-60% marks. Admission to this course can be either merit-based or entrance-based. Some important entrances one can consider are CAT, NMAT, SNAP, CMAT, MAT, etc. Some of the top government and private colleges offer this course in India.
With an evident rise in competition in all sectors, companies have started using strong marketing measures to have a competitive edge over others. After this course, you can work in sectors like FMCG, E-Commerce, Technology, and Finance in profiles like Brand Managers, Digital Marketing Managers, Product Managers, Sales Managers, etc. The role and salaries vary as per the individual skills and experience.
Read the article for more MBA in Marketing course details.
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MBA in Marketing Details: Highlights
Simply put, marketing focuses on presenting and delivering products/ services in a way that drives brand awareness and sales. MBA in Marketing has become a popular specialisation among graduates these days.
Check out some of the key highlights of this course from the table below:
| Particulars |
MBA in Marketing Details |
|---|---|
| Course Level | Postgraduation |
| Modes of Study | Full-time, Part-time, Online, Distance |
| Course Duration | Two years |
| Admission Criteria | Entrance system |
| Course Fees | 3 - 25 Lakh |
| Job Profiles | Marketing Manager, Sales Manager, Head Of Digital Marketing, Market Research Analyst, etc. |
| Average Salary | 5 - 20 LPA |
Disclaimer: This info. is taken from the official website and may differ.
Suggested MBA in Marketing Management Course Links:
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You can consider pursuing this course if you relate to any of the points mentioned below:
- If you have done BBA in Sales and Marketing or graduated from any stream.
- Working professionals also have the option to pursue an Executive programme in Sales and Marketing so that they can complete their studies without quitting the job.
- The MBA in Marketing professionals can also pursue certification courses to enhance their knowledge and improve their pay scales
- MBA in Marketing Eligibility Criteria and Admission Process 2026
- MBA in Marketing Entrance Exams 2026
- MBA Marketing Subjects
- Popular MBA in Marketing Colleges in India
- Popular Private MBA in Marketing Colleges in India
- MBA in Marketing Career Scope: Job Profiles, Salary and Top Recruiters
- MBA in Marketing FAQs
- Popular MBA in Marketing Specializations
- Most Popular Courses
MBA in Marketing Eligibility Criteria and Admission Process 2026
There are some eligibility requirements that you must fulfill if you want admission to the MBA in Marketing course.
- Either a BBA or another relevant UG degree,
- With at least 50% marks,
- Your min. Age should be 21 years or above.
Note - This information is taken from the institute's official website and may vary.
MBA in Marketing Admission Process 2026
Prepare Documents
Prepare all the documents in advance so that no last-minute issues occur.
Fill out the Application Form and Pay the Fees
Complete the application form of the college.
Entrance Exams
Prepare and appear for the entrance exam.
Submit Application
Submit all required documents along with the completed application form.
Interview
Some colleges can take a GD or PI round.
Await Admission Decision
Wait for the college to inform.
No, work experience is not mandatory for an MBA in Marketing; however, it is preferred. It helps in building a professional network. It gives your admission application strength (Admissions committees often look for candidates with practical experience), helps in classroom discussions, and overall career advancement.
Some of the most important steps that you need to follow. While enrolling into MBA in Marketing course are mentioned below
Eligibility Requirements: Fulfill the criteria before you move forward with your admission process.
Entrance Exam: Aim for exams like CAT, XAT, GMAT etc, if the scores are applicable in the college of your choice.
Group Discussion/ Personal Interview: You are then called for a GD and PI round.
Final Selection: Your composite score, entrance exam scores, GD/PI performance, academics, and experience determine the final admission.
MBA in Marketing Entrance Exams 2026
Given below are the top MBA in Marketing entrance exams:
| Exam Dates | Exam Details | |
|---|---|---|
|
CAT 2026 |
29 Nov 26 | |
|
MAT 2026 |
1 - 8 March '26 | |
|
XAT 2026 |
4 Jan '26 (Conducted) | |
|
ATMA 2026 |
22 Feb '26 | |
|
CMAT 2026 |
25 Jan '26 (Conducted) | |
|
MAH CET 2026 |
7 - 8 Apr ' 26 (Exam 2) 09 May ' 26 (Exam 2) |
|
|
NMAT 2026 |
Nov '26 (Tentative) | |
|
SNAP 2026 |
Dec '26 (Tentative) |
Note - This information is taken from the official website of the exam and may vary.
MBA Marketing Course links you might be interested in:
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Click to know CAT Previous Years Question Papers
Important Exam Dates
| Dates | Upcoming Exam Dates |
|---|---|
| 23 Mar ' 26 - 20 Apr ' 26 | Karnataka PGCET 2026 registration |
| 23 Mar ' 26 - 22 Apr ' 26 | Karnataka PGCET 2026 application fee payment ONGOING |
| 16 Apr ' 26 - 25 Apr ' 26 | TGICET Registration (With Late Fee of INR 500) ONGOING |
| 01 Apr ' 26 - 25 May ' 26 | MAT May 2026 Registration PBT ONGOING |
| 01 Apr ' 26 - 08 Jun ' 26 | MAT May 2026 Registration CBT ONGOING |
| 26 Apr ' 26 - 01 May ' 26 | TGICET Registration (With Late Fee of INR 5000) |
| 02 May ' 26 - 03 May ' 26 | TGICET Registration (With Late Fee of INR 10000) |
| Dates | Past Exam Dates |
|---|---|
| 01 Apr ' 26 - 15 Apr ' 26 | TGICET Registration (With Late Fee of INR 250) |
| 16 Mar ' 26 - 16 Apr ' 26 | TANCET registration window |
| 08 Mar ' 26 | MAT Feb 2026 CBT |
To Be Notified: | CAT 2026 application |
29 Nov ' 26 | CAT 2026 exam |
Jul '26 - Dec '26 | IBSAT 2026 Registration TENTATIVE |
Dec '26 | IBSAT 2026 Exam Date TENTATIVE |
1 Apr ' 26 - 25 May ' 26 | MAT May 2026 Registration PBT |
1 Apr ' 26 - 8 Jun ' 26 | MAT May 2026 Registration CBT |
Oct '26 - Nov '26 | CMAT 2027 registration and application process TENTATIVE |
Jan '27 | CMAT 2027 exam TENTATIVE |
Several national-level and university-level entrance exams are accepted for admission into MBA in Marketing programs. The most widely recognised include
- CAT (Common Admission Test)
- XAT (Xavier Aptitude Test)
- MAT (Management Aptitude Test)
- CMAT (Common Management Admission Test)
- NMAT
- SNAP
- MAH-CET
Each exam tests a candidate's quantitative ability, logical reasoning, verbal skills, and data interpretation abilities. Some exams also include general knowledge or essay writing sections.
MBA Marketing Subjects
If you pursue the Marketing MBA specialisation, you will read about the following subjects in addition to the MBA core subjects:
| MBA in Marketing Syllabus - Semester 1 | |
|---|---|
| Management Concepts & Organisational Behaviour | Managerial Economics |
| Business Environment and Law | Research Methodology |
| MBA Marketing Subjects - Semester 2 | |
| Financial Management | Marketing Management |
| Human Resources Management | Strategic Management |
| MBA in Marketing Syllabus - Semester 3 | |
| Consumer Behaviour | Marketing Research |
| Industrial Marketing | Retail Marketing |
| MBA Marketing Subjects - Semester 4 | |
| Rural Marketing | Advertising & Sales Promotion |
| Customer Relationship Management | Global Marketing |
Disclaimer: This info. is taken from the official website and may differ.
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Specializations that are offered as part of the MBA in Marketing are mentioned below
- Digital Marketing
- Brand Management
- Consumer Behavior
- Sales and Distribution Management
- Advertising and Media Planning
- Retail Management
- Market Research
- Strategic Marketing
- International Marketing
- Product and Services Marketing
*The above information is from multiple external sites on the web and may vary.
If you want to do MBA then I say yes that you need to be good in maths because if you want a good college then you need to take exams like CAT, MAT etc. which are solely based on quntative and aptitude skills. When you get admission in MBA Digital Marketing then you study subjects like Economics, Business Stats etc. which are again solely dependent on maths.
Popular MBA in Marketing Colleges in India
You can check out some of the top MBA in Marketing colleges in India that are mentioned in the table below -
| Top Colleges | Tuition Fees |
|---|---|
| KalaignarKarunanidhi Institute of Technology | INR 35,000 |
| Saintgits Institute of Management | INR 3.6 lakh |
| Chandigarh University (CU) | INR 6.28 lakh |
| GIBS Business School | INR 10.75 lakh |
| SoM, Pandit Deendayal Energy University | INR 11 lakh |
| DY Patil University School of Management | INR 19 lakh |
| Xavier Institute of Management | INR 9.9 lakh |
Note - The info. is taken from the official website and may differ.
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Students can learn the complete details about the placements at the top Sales & Marketing colleges in India using the table below:
College Name | Average Placement Salary | Top Recruiters |
|---|---|---|
INR 34 LPA | Microsoft, Google, EY, HCL, Deloitte, Accenture, Adani Group, Airtel, BCG, Capgemini, TCS, PwC, etc. | |
INR 22.8 - 30 LPA | BCG, Accenture Strategy, Deloitte, etc. | |
INR 26.4 LPA | Accenture, Google, ICRA, Deloitte, Bajaj, KPMG, etc. | |
INR 26.2 LPA | Coca-Cola, Kohler, Nestle, Johnson, Wipro, PwC, Cipla, Accenture, etc. | |
INR 26.04 LPA | Accenture, EY, Cipla, Capgemini, Barclays, Goldman Sachs, Amazon, Genpact, etc. |
Disclaimer: This information is sourced from the official website and may vary.
Top colleges offering an MBA in Marketing course are mentioned below. Refer to the following table.
| Top Colleges |
|---|
| KalaignarKarunanidhi Institute of Technology |
| Saintgits Institute of Management |
| Chandigarh University (CU) |
| GIBS Business School |
| SoM, Pandit Deendayal Energy University |
| DY Patil University School of Management |
| Xavier Institute of Management |
The above information is from multiple external sites on the web, hence may vary.
Popular Private MBA in Marketing Colleges in India
MBA/PGDM Applications open till Apr 21, 2026. Apply Now
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MBA in Marketing Career Scope: Job Profiles, Salary and Top Recruiters
Many business schools in India provide good placement support to their MBA in Marketing passouts further enhancing career options. Here are the roles available for MBA in Marketing Grads. -
|
MBA in Marketing Job Profile |
Job Description |
Average Salary |
|---|---|---|
|
Marketing Manager |
The primary responsibility is planning, developing, implementing, and executing (taking action) the strategic marketing plans for an entire organization, to attract potential customers and retain the existing ones. |
INR 13.3 LPA |
|
Campaign Manager |
A campaign manager is a professional responsible for overseeing the planning, execution, and analysis of marketing campaigns. |
INR 8.2 LPA |
|
Brand Manager |
The brand manager continuously monitors marketing trends and tracks the competitive products in the marketplace to retain/enhance their brand name and reputation in the marketplace. |
INR 19.4 LPA |
|
Asset Management |
The person is responsible for determining the feasibility of asset acquisition and presenting reports to the upper management or board of members. |
INR 7.7 LPA |
|
Market Research Analyst |
The primary responsibility of market research analysts is to perform research and gather statistical data to help a company market its products or services in the better/best way. |
INR 4.4 LPA |
|
Product Manager |
The role involves developing products by identifying potential products, conducting market research, generating product requirements, production timelines, pricing, determining specialization, and developing marketing strategies. |
INR 22.7 LPA |
Source - Ambitionbox.com
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MBA in Marketing Top Recruiters
Here is the list of MBA in Marketing Top recruiting companies:
|
MBA in Marketing Top Recruiters |
||
|---|---|---|
|
ITC |
Flipkart |
Coca-Cola |
|
Marico |
Godrej | Nestle |
|
Amazon |
P&G | Asian Paints |
|
Hindustan Unilever |
Deloitte | |
|
Procter & Gamble |
L’Oréal | Myntra |
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If you did your MBA in marketing in India, there are plenty of options both in this field and outside. For example you can be a brand manager for some billion dollar brand in a MNC. Few years later as you gain experience.
You can freestyle into a brand consultants and build billion dollar brands or just stick to the corporate life and go on to head an MNC. On the other hand you can be an entrepreneur.
After MBA in Marketing, you have multiple job options. Some of them are mentioned below:
Marketing Manager
Campaign Manager
Brand Manager
Asset Management
Market Research Analyst
Product Manager
Social Media Strategist
Content Marketer
MBA in Marketing FAQs
Candidates can refer to this section for MBA in Marketing FAQs.
MBA in Marketing can be quite demanding. Mainly in terms of coursework, assignments, group projects and exams. If you're taking a full-time program. Balancing coursework, extracurricular activities, internships, and potentially a part-time job can be challenging.
An MBA in Marketing has become one of the most desired degrees by both students and employers in recent years. With the shift to digital and online marketing, most businesses now have their own, in-house marketing teams that specialise in bringing traffic and customers to the company. While there are a number of specific areas of marketing (which are explored in the career options tab) an MBA in marketing doesnt limit the degree holder to pursuing marketing careers alone. The skillset can be put towards dozens of other career options, from consulting to entrepreneurial management.
M.Com(Marketing)- Stands for Master of Commerce in Marketing. Typically, M.Com is a two year course, minimum eligibility for which is a Bachelor's Degree in commerce discipline.Marketing is the process through which companies create customers interest in their products and services. Subjects studied under this degree are Financial Accounting, Business Economics, Mathematics & Statistics, Financial markets, Marketing and Consumer behaviour.
Popular MBA in Marketing Specializations
Popular Specializations
- Finance
83 Colleges
- Human Resources
81 Colleges
- Business Analytics
41 Colleges
- Operations
37 Colleges
- IT & Systems
20 Colleges
- Supply Chain
18 Colleges
- International Business
15 Colleges
- Digital Marketing
11 Colleges
- Entrepreneurship
11 Colleges
Most Popular Courses
Popular Courses
- Master of Business Management (MBA)SoM, Pandit Deendayal Energy University (PDEU)
- Post Graduate Diploma in Management (PGDM)Xavier Institute of Management and Entrepreneurship, Kochi
- Master of Business Administration (MBA)Saintgits Institute of Management
- Post Graduate Diploma in Management (PGDM)Xavier Institute of Management and Entrepreneurship, Bangalore
- Master of Business Administration (MBA)RIIM - Arihant Group of Institutes
- Master of Business Administration (MBA)Arka Jain University
- Master of Business Administration (MBA)PSG Institute of Management
- Post Graduate Diploma in Management (PGDM)Xavier Institute of Management and Entrepreneurship, Chennai
- Master of Business Administration (MBA)School of Management D.G Vaishnav College (DGVC)
- Master of Business Administration (MBA)NIST University (National Institute of Science and Technology)
News & Updates
Student Forum
Answered 11 hours ago
For the BA (Hons) in Business & Management (York University's new campus in Mumbai, India), the seat intake is generally 30 seats for this undergraduate programme.
✅ Programme: BA (Hons) Business & Management
📍 Institution: York University, Mumbai
📌 Seat Intake: ~30 seats per intake (typical for the
K
Beginner-Level 1
Answered 14 hours ago
At GIBS Business School most students who actively participate in placements and complete the required training generally get placed, because the college provides strong placement support and industry connections.
- Most eligible students receive placement offers
- A large number of companies visit every
B
Beginner-Level 4
Answered 20 hours ago
Honestly, GIBS Business School stands out because it's not just about classes, they actually focus on making you ready for jobs and improving your confidence. The environment is more active and practical compared to many normal colleges.
Why GIBS feels different:
- More focus on practical learning, not
P
Contributor-Level 8
Answered Yesterday
There is no option of free full-time MBA, however, some professional education platforms offer free online MBA in India. Such courses come with certificates, and you can easily enroll and learn skills at your own pace. However, for verified certificate you will have to pay the requisite fees.
M
Contributor-Level 7
Answered Yesterday
Yes, IDFC provides a scholarship of INR 2 Lacs (INR 1 Lacs per year) for selective students. Candidates can apply for this scholarship by filling the online form for MBA scholarship programme at the IDFC bank website and following further process. Scholarship will be given to deserving candidates af
A
Contributor-Level 7
Answered Yesterday
There is no provision of 100 % scholarship for MBA in IIM. The institutes provide merit based and merit-cum-means based scholarships. There are options of percent based fee waiver and bank loan assistance too. However, no IIM offers 100 % scholarship for MBA.
A
Contributor-Level 7
Answered 2 days ago
The normal CAT cut-off percentage for GIBS is between 60 and 70 per cent.
However, GIBS does not have as strict a cut-off as the leading IIMs. If your percentile is slightly below the minimum, you will still be evaluated on:
Your past academic record
- Communication skills
- GD/PI performance (Group Discuss
M
Beginner-Level 4
Answered 2 days ago
Validity of CMAT score is one year in most of the colleges. There are a very few and Tier 3 colleges that may accept CMAT score from previous years. So, if they wish to drop a year, they should appear for the exam again in the next session.
P
Contributor-Level 7
Answered 2 days ago
The LPU Admission Office BBA is a semester-based undergraduate programme. Candidates who want to get admission to LPU BBA are required to follow the admission process. It is necessary to meet the minimum requirement of the course, which is having at least 60% marks in Class 12 or equivalent exams. T
A
Contributor-Level 10
Answered 2 days ago
Yes, it is compulsory for every student to appear in LPUNEST exam and qualify it. Only those students can get admission to LPU BBA, who qualify the entrance exam. Other than this, the eligibility required for BBA programme is having 50-60% marks in Class 12 or any equivalent exam.
A
Contributor-Level 10
Answered 2 days ago
To get in to the LPU Admission Office BBA programme, it is very important to appear in the LPU NEST exam. The LPUNEST exam is a qualifying exam, which makes students eligible for the programme. The LPU NEST is a common entrance exam conducted by LPU for all the courses offered.
A
Contributor-Level 10
Answered 2 days ago
The BBA at the LPU Admission Office is generally considered a decent choice. The Lovely Professional University offers BBA with a duration of 3-4 years. There are many specialisations available for the BBA programme. The curriculum of the BBA programme is industry-oriented. Moreover, the university
A
Contributor-Level 10
Answered 2 days ago
Students can get a scholarship for BBA at the LPU Admission Office in several ways. If any student has good marks in Class 12, he/she is eligible for the scholarship. Moreover, the university offers scholarships based on LPU NEST marks as well. There are more scholarship programmes offered by the LP
A
Contributor-Level 10
Answered 2 days ago
Yes, the Lovely Professional University offers many scholarships to students. Students can avail scholarships by different ways. See below the scholarship provided by the university:
· Based on percentage in Class 12
· LPU NEST marks based
· Scholarship for Sports, Cultural, R & D, Co
A
Contributor-Level 10
Answered 2 days ago
The BBA at LPU University is offered in a duration of 3 and 4 years depending on course chosen. Those who want to apply for the programme need to meet the eligibility criteria of the course. moreover, candidates have to appear in LPU NEST exam. students can check the eligibility criteria in the tabl
A
Contributor-Level 10
Answered 2 days ago
The BBA at the LPU Admission Office is offered in a full-time mode with several specialisations. Students can choose any specialisation as per their choice and interest. The specialisation offered for BBA at LPU are listed below:
- Artificial Intelligence and Machine Learning
- Digital Marketing and Artif
A
Contributor-Level 10
Answered 2 days ago
The admission to BBA at the LPU admission office is generally considered moderate. The admission to LPU BBA is based on marks of Class 12, which should be 50-60%, followed by a qualifying test, LPUNEST. The LPUNEST is considered an easy-to-moderate level exam.
A
Contributor-Level 10
Answered 2 days ago
Yes, the admission window for LPU Admission Office BBA programme is open now. Those who are willing to get admission to the BBA programme at LPU need to apply before the last date. The last date for applying is 25 April 2026.
A
Contributor-Level 10
Answered 2 days ago
The last date to apply for BBA at LPU admission office is April 25 2026 for the academic year of 2026-27. Interested students are suggested to apply for the course before the deadline. Before applying, students must ensure that they fulfill the eligibility criteria of the course. the university acce
A
Contributor-Level 10
Answered 2 days ago
There is no such application fee for BBA at the LPU Admission Office. But students have to pay the entrance test registration fee during the application process of the programme. The registration fee for LPU NEST is INR 1k for a soft copy kit for both males and females, on the other hand, for a har
A
Contributor-Level 10
Answered 2 days ago
The BBA at LPU admission office fee varies depending on the specialisation chosen by the students. The cost of BBA at LPU ranges from 5.6L to 32.8L. This fee amount consists various components including course amount and hostel cost. Besides this, students have to pay the LPU Nest application fee wh
A
Contributor-Level 10
Answered 2 days ago
Yes, Mathematics is a mandatory subject in Class 12th to be eligible for Victoria University BBA admissions. Candidates are required to secure a minimum grade of C in Mathematics to be eligible for Victoria University admission.
S
Contributor-Level 10
Answered 2 days ago
Yes, BBA students of Victoria University can get scholarships from the institute. Victoria University scholarships are offered on the basis of Class 12 board exam merit as a waiver of tuition fees. Only a set portion of the tuition fees is waived by the scholarship which depends on the exact score o
S
Contributor-Level 10
Answered 2 days ago
The first criteria is CMAT cut off. Candidates should shortlist all the colleges whose cut off is same or lower than their score. Thereafter, check fees, location, accreditation, curriculum, pedagogy and placement reports to choose one foe themselves.
N
Contributor-Level 7
Answered 2 days ago
The LPU Admission Office BBA is a 3-year programme offered in a full-time mode. The LPU BBA is an NAAC+ accredited course provided in many specialisations. The LPU university is ranked at the 5th position amongst private and government universities by the World University Ranking 2026. The universit
A
Contributor-Level 10
Answered 2 days ago
CMAT score is not valid for admission to IIMs. Candidates who have appeared for CMAT exam can select from over 1300 other MBA colleges in India to pursue the course.
S
Contributor-Level 7
Answered 2 days ago
Candidates will be required to complete the age of 17 to be eligible for BBA admissions at Victoria University. If the candidate is a foreign national, they must attain the age of 18 years to be eligible.
However, candidates can get admission to BBA course at Victoria University in the age of 15. To
S
Contributor-Level 10
Answered 2 days ago
Victoria University BBA comparisons will require candidates to first narrow down all their options for pursuing BBA. Once that is done, candidates need to collect data from all the chosen institutes such as BBA fees, placements statistics, infrastructure, etc. and compare them.
S
Contributor-Level 10
Answered 2 days ago
Yes, the LPU admission office offers BBA in full-time mode. The duration of the BBA programme is 3/4 years. The BBA at LPU is offered in many specialisations. The university also offers lateral entry, integrated courses, and some collaborative courses. Those who want to pursue BBA at LPU must satisf
A
Contributor-Level 10
Answered 2 days ago
International students of BBA course at Victoria University are charged INR 39.6 Lacs for the academic year 2026. This fees will be charged at INR 13.2 Lacs each year before the beginning of each year covered in the curriculum.
S
Contributor-Level 10
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MBA Marketing will enhance the skills of the students willing to enter this field. MBA in Marketing will upgrade their abilities relating to decision-making and managerial skills expand their growth prospects in the future and also help them in climbing the success ladder. MBA in Marketing degree will also open many doors for them and they will be able to enter various industries including advertising, retailing, banking, marketing, and research.