At GIBS, we get to learn a lot more than just subjects. The college really helps us build confidence, improve communication, and develop leadership qualities. Through different activities and sessions, we learn how to work in teams and make the right decisions. I feel GIBS helps every student grow p
Sales & Marketing Subjects List 2025: Check Semester-wise Subjects & Syllabus

Pallavi Priyadarshini PandaContent Writer
No commercial commodity can sell on its own for an extended period of time if it is not marketed. A company can launch a product, but it can only be made popular among the customers by sales and marketing teams. Digital Globalisation has brought a great change in the marketing industry and more and more firms are relying on digital media platforms for the promotion of their products. Sales and Marketing play a massive role in making the product of any company a hit, besides establishing a brand value for it.
The more the product reaches the masses, the more it is likely to gain popularity. Students interested in joining the Sales and Marketing industry can pursue various types of courses offered by colleges at undergraduate, postgraduate, Doctorate, and Certification levels. Also, many colleges are offering four-year Integrated programme (BBA+MBA) in Sales and Marketing. Integrated programme not only save one year of the students, but also provides them with all the necessary information and expertise required in the actual work field. These programmes are designed by industry experts to enhance the skills, booth analytical and managerial, of the students and prepare them for the future challenges.
Also Read:
Sales and Marketing Important Facts
Some important points relating to the Sales and Marketing industry are mentioned below:
Eligibility: To take admission to undergraduate courses, the students must have completed their 10+2 examination in any stream with aggregate 60 per cent marks from a recognised board. The criteria for SC/ST/OBC students are, however, 55 per cent. Admission to a master’s degree programme requires students to have completed their bachelor’s degree in any stream with 50 per cent marks. Final year students can also apply to this course. Some colleges also consider the score of entrance exams to provide admission to the students in various courses in Sales and Marketing.
Type of Courses: Desirous students can pursue a Bachelor of Business Administration (BBA) or a Bachelor of Business Management (BBM) to gain knowledge about the sales and marketing industry. Later, they can do MBA, Integrated programme (BBA+MBA) or PhD in the stream for further specialisation. Working professionals also have the option to pursue six-month certification courses in Sales and Digital Marketing. These professional courses will help them in enhancing their career growth prospects in the industry.
Scope: Marketing is an age-old concept. It is very important for any company or brand to sell and promote its product or services. The change in technology and growing use of the internet has changed the methods of marketing. Almost every company relies on digital marketing methods nowadays to make its product successful and popular. It helps increase the sales of the product and ultimately the revenue. A career in marketing is very demanding in today’s time and its scope will increase further with the new launch of the products.
Learning: The course will help students in dealing with business challenges with a sound knowledge of management theories and techniques. It will also develop analytical thinking among the candidates and aid them in taking decisions based on the statistics. After completing the Sales and Marketing courses, the young professionals will be able to address managerial problems with maturity and practical understanding.
Curriculum: BBA in Sales and Marketing is a three-year programme that can be pursued after 10+2, while an MBA degree is a two-year duration programme done after graduation. The main subjects included in the curriculum are Public Relations, Human Resource Management, Consumer Behaviour, Brand Management, Rural Marketing and Sales and Distribution. These subjects a deep understanding among the students about the nitty-gritty of the industry functioning.
Also Read:
Careers in Sales and Marketing
Sales and Marketing Syllabus
Students desirous of pursuing these courses can read more to know semester-wise subjects taught in Sales and Marketing courses. The main subjects taught in the four-year Integrated programme (BBA+MBA) are:
|
Semester-1 |
|
|---|---|
|
Subject |
Details |
|
Business Mathematics and Statistics |
Introduce students to the fundamental statistical tools used in the analysis of economic and commercial choices. |
|
Business Organisation and Management |
Emphasise understanding of corporate business methods and processes, as well as business skills. |
|
Business Communication Skills |
Introduce learners to the core statistical methods used in economic and commercial decision-making. |
|
Environmental Studies |
Provide a fundamental introduction to the environment and its numerous elements, as well as understanding about the need, and techniques for environmental protection. |
|
Financial Accounting |
Measures the overall impact of documented transactions on the business's financial situation. |
|
Career Planning |
Provide career guidance, such as programme course details, jobs, and professional paths. Students will also be able to build skills for controlling their professional development. |
|
Semester-2 |
|
|---|---|
|
Subject |
Details |
|
Business Economics |
The course was designed to help business students comprehend the interrelationship between economics, industry, and governance. |
|
Human Resource Management |
Introduces the fundamentals of human resource management (HRM) in order to grow motivate, and retain human resources. |
|
Legal Aspects of Business |
The course is aimed to demonstrate a comprehension of the commercial legal environment. |
|
Spreadsheet Modelling |
Give a hands-on approach to using MS Excel to manage complicated data for business decisions. |
|
Semester-3 |
|
|---|---|
|
Subject |
Details |
|
Business Ethics |
Provide information about moral codes, professional ethics, and ways for eliminating unethical practices. |
|
Cost and Management Accounting |
Examines various cost and management accounting methodologies and their applications in analysing corporate performance. |
|
Principles of Marketing |
Emphasises comprehending marketing principles and applying marketing concepts in various business contexts. |
|
Research Methodology |
Through rigorous analysis, the emphasis is on planning, organising, developing, and executing research for effective managerial decisions. |
|
Semester-4 |
|
|---|---|
|
Subject |
Details |
|
Analytical Skills-1 |
This course is a combination of quantitative and reasoning aptitude, with a strong emphasis on campus recruitment and competitive assessments. |
|
Banking and Insurance |
Introduction to the operational sphere of the banking and insurance industries, as well as the prospects available in these industries. |
|
Business Environment |
Introduce several components of the global business environment (internal and external) and their applications. |
|
E-Commerce |
The emphasis is on e-business, its management, and application development. |
|
Fundamentals of Financial Management |
Provide information on many aspects of finance as well as the applicability of principles. |
|
Soft Skills for Managers |
Provide information on many aspects of finance as well as the applicability of principles. |
|
Semester-5 |
|
|---|---|
|
Subject |
Details |
|
Business Analytics-1 |
Get hands-on experience by resolving real-world business difficulties. |
|
Corporate Strategy and Entrepreneurship-1 |
Strategic management, as a developing and context-dependent activity, must encompass numerous elements and considerations. |
|
Decision Thinking |
Students will be able to choose an industry subject in which they are interested and learn conceptual age innovation abilities through this course. |
|
Technology for Managers |
This course will look at current emerging technologies and technical management techniques around the world. |
|
Internship |
Instills the necessary presentation and document writing skills in any company organisation. |
|
Semester-6 |
|
|---|---|
|
Subject |
Details |
|
Business Analytics-2 |
The course is excellent for displaying data using various charts and graphs to boost efficacy and to depict big amounts of data in rapid visuals. |
|
Business and Sustainability |
Create a business strategy that includes marketing, human resources, operations, and a financial plan. |
|
Corporate Governance |
Create a business strategy that includes marketing, human resources, operations, and a financial plan. |
|
Corporate Strategy and Entrepreneurship-2 |
Create a business strategy that includes marketing, human resources, operations, and a financial plan. |
|
Indian Financial System |
Emphasises comprehending the structure, organisation, and important issues confronting the Indian financial system today. |
|
Semester-7 |
|
|---|---|
|
Subject |
Details |
|
Analytical Skills |
This course will concentrate on the analytical aspects of placement and competitive tests. |
|
Communication Skills |
Language skills for academic writing development: analysis, assessment, discussion, description, and reflection. |
|
Professional Skills Development |
Improves students' employability skills in order to prepare them for interviews and to participate effectively in formal contexts. |
|
Elective-1 |
------ |
|
Elective-2 |
------ |
|
Elective-3 |
------ |
|
Semester-8 |
|
|---|---|
|
Subject |
Details |
|
Data Analytics Workshop |
The training provides valuable insights into advanced analysis of the data with the goal of determining statistical significance for corporate data and figures. |
|
Business Models |
Create a business strategy that includes marketing, human resource management, management, and a financial plan. |
|
Consultancy Management |
Introduces consulting management skills and strategies. The role of consulting in functional areas of an organisation is emphasised. |
|
Mergers and Acquisitions |
The goal of this course is for students to comprehend the reorganisation process in the company. M&A allows businesses to expand, contract, or change the nature of their operations. |
|
Elective-4 |
------ |
|
Elective-5 |
------ |
|
Elective-6 |
------ |
The subjects included as elective subjects in the curriculum are:
|
Elective Subjects in Integrated Programme (Sales and Marketing) |
|
|---|---|
|
Subject |
Details |
|
Business to Business Marketing |
Analyse the applications, problems, and dynamic environment of business-to-business marketing. |
|
Customer Relationship Management |
This course teaches how to analyse and process information and issues with customer relationship management from many viewpoints. |
|
Integrated Marketing Communication |
This course teaches students how to integrate diverse domains to better business operations using various SAP modules. |
|
Rural Marketing |
This course teaches students how to integrate diverse domains to better business operations using various SAP modules. |
|
Sales and Distribution |
Develop the capacity to apply selling concepts and handle important sales circumstances. |
|
Digital Marketing |
Learn how to promote businesses, create preferences, and increase sales using various digital marketing tactics. |
Sales and Marketing Specialisations
Students can gain further specialisation in the below-mentioned areas falling under the Sales and Marketing industry:
- Advertising and Management: This study will help students in recognising the essential management theories that propel organisations and initiatives ahead. Develop your leadership, planning, project management, and resource management abilities.
- Advertising and Public Relations: Investigate media relations, the media mix, media buying, promotions, client satisfaction methods, relationship-building strategies, and integrity.
- Salesmanship: This specialisation will assist students in forecasting and territory management, as well as customer expectations and buyer behaviour, collect feedback, communicate, budget, and link sales and marketing goals.
- International Marketing: Create foreign marketing plans and analyse macro environmental elements that affect international marketing decision making.
Sales and Marketing Books and Authors
Some of the important and popular books relating to Sales and Marketing students are:
|
Book |
Author |
Details |
|---|---|---|
|
Digital Marketing |
Seema Gupta |
Develop overseas marketing strategies and examine macro environmental factors that influence international decision making. |
|
Business Made Simple |
Donald Miller |
This book speaks on various topics like leadership skills, business strategies, management abilities, and Sales techniques. |
|
Don’t Sell, Make them buy |
R Mukund |
It is a must-read for everyone interested in selling and negotiating successfully. Selling is an art. Instead of making sales a step-by-step procedure or a tool, salespeople must learn to be flexible and focus on skill development. |
|
Do It Marketing |
David Newman |
It provides deep understanding to the students about how to indulge themselves in marketing strategies and keep customers choice on the top. |
|
The Ultimate Book of Sales Techniques |
Stephan Schiffman |
This book contains tried-and-trusted sales strategies, which includes aspects relating to sales, challenges and duties of a salesman |
Sales and Marketing Entrance Exams
Students can only ensure admission to management courses after appearing in the below-mentioned entrance tests:
- CAT: The Common Admission Test (CAT) is a national scale management aptitude test that candidates must pass in order to be admitted to MBA programmes at 20 IIMs and over 1,200 B-schools in India. Every year, over two lakh applicants apply for the CAT exam, which is held in computer-based manner for two hours.
- CMAT: The Common Management Admission Test (CMAT) is a three-hour business aptitude test administered by the National Testing Agency (NTA) for admission to MBA/PGDM programmes. The CMAT is one of India's most popular MBA entry tests. Every year, over 70,000 people apply for it.
- XAT: The XAT (Xavier Aptitude Test) is a national-level management entry exam held by XLRI, Jamshedpur for admission to MBA/PGDM programmes. In addition to XLRI and ten other XAMI affiliated institutes, approximately 1,000 B-schools take XAT scores for admission to their post-graduate management programmes.
- SET: Symbiosis International (Deemed University) administers the Symbiosis Entrance Test (SET) for admission to Symbiosis institutes. The SET exam serves as a doorway to undergraduate programmes in Management, Law, Engineering, Economics, Mass Communication, Computer Studies, and Liberal Arts.
- MAT: The Management Aptitude Test (MAT) is a national-level entrance exam for MBA/PGDM admissions administered by the All India Management Association (AIMA). The exam is administered four times a year, in February, May, September, and December.
Also Read:
Top Exams for Sales and Marketing
Sales and Marketing Distance Programme
Businesses rely on salespeople who know how to boost sales. The online degree course will educate students on how to manage a successful sales strategy centred on maintaining excellent client connections. It covers fundamental sales and marketing management theories so that the candidates can apply them to real-world organisations. The knowledge and abilities learnt in this programme allow development of sophisticated sales strategies using a variety of data collection methods. Students can pursue distance MBA programmes from:
- DY Patil University
- IGNOU
- NMIMS
- Lovely Professional University
Read More:
Popular Colleges for Sales and Marketing
FAQs About Sales and Marketing Syllabus
Q. What are the different type of courses in Sales and Marketing?
Q. What is the difference between Sales and Marketing?
Q.What are the popular colleges for MBA in Sales and Marketing?
A. Some of the popular colleges that are offering courses in Sales and Marketing are mentioned below. These colleges mostly offer BBA or MBA courses -
- IIM- Ahmedabad
- IIM- Bangalore
- IIM- Calcutta
- Symbiosis International- Pune
- IIT- Delhi
- XLRI- Jamshedpur
Hope this helps!!!!!!
Q. Can a student pursue an Integrated programme in Sales and Marketing?
Q. What are the main subjects taught in Sales and Marketing courses?
- Business Mathematics and Statistics
- Business Organisation and Management
- Business Communication Skills
- Environmental Studies
- Financial Accounting
- Career Planning
Q. What is the scope of the Sales and Marketing industry?
Q. What are the top recruiters for Sales and Marketing professionals?
- Apple
- Amazon
- Infosys
- Reliance
- Microsoft
- Flipkart
Q. What are the eligibility criteria for admission to Sales and Marketing courses?
Q. What are the elective subjects in Sales and Marketing courses?
- Business to Business Marketing
- Customer Relationship Management
- Integrated Marketing Communication
- Rural Marketing
- Sales and Distribution
- Digital Marketing
Q. What are the various courses relating to Sales and Marketing?
Q. What is the fees for various courses relating to Sales and Marketing?
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Popular Sales & Marketing Colleges in India
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Student Forum
Answered 23 hours ago
Yes, GIBS has an industry-specific placement drive and a structured placement policy. The college conducts sector-focused recruitment processes wherein companies from sectors such as Consulting & IT, BFSI, Marketing & Sales, HR, Analytics, FMCG, Manufacturing, and E-commerce participate in separate
A
Contributor-Level 8
Answered Yesterday
For admission at GIBS, the documents part is very simple. They just ask for the basic things every college needs. Usually, you'll need:
Your 10th and 12th marks cards
Your degree marks cards (if you're joining PGDM/MBA)
Entrance exam scorecard like MAT, CAT, CMAT, etc.
ID proof (Aadhar/PAN)
Passport-size
A
Contributor-Level 7
Answered Yesterday
The alumni contribute significantly to the strengthening of the placement ecosystem at GIBS by connecting current students with industry professionals and real-world opportunities. Many alumni are placed at influential positions across sectors like consulting, IT, BFSI, marketing, and start-ups, and
A
Contributor-Level 8
Answered 2 days ago
GIBS Business School, Bangalore follows a systematic admission process to its PGDM and MBA courses, and the process is quite convenient in both online and offline modes.
Step 1: Check Eligibility
The candidates need to have a bachelor's degree in any discipline from a recognised university/institution
A
Contributor-Level 8
Answered 3 days ago
The eligibility criteria for different programs offered by GIBS Business School vary. For BBA, candidates should have passed 10+2 or its equivalent examination from any recognised board in any stream like Science, Commerce, or Arts. Students awaiting their results of the final 12th or PUC exams are
A
Contributor-Level 8
Answered a week ago
GIBS Business School, Bangalore, is widely regarded for having a diverse and inclusive student community. The PGDM batch at the campus represents more than 24 different states of India, hence presenting a mosaic of cultures and thinking. Approximately 40% of the students are females, thus ensuring g
A
Contributor-Level 8
D
Contributor-Level 8
Answered 3 weeks ago
Ask yourself this. Do you want to do MBA? or is the sole aspect of pursuit of MBA is getting skills related to Digital Marketing. If it's the latter, then perhaps you should focus on getting yourself a job oriented course that will propel your digital marketing career.
Search for a programme that in
R
Contributor-Level 8
Answered a month ago
At IILM University, Gurugram, the BBA programme is carefully designed to maintain a balance between heavy theoretical subjects like Economics and more practical, application-oriented ones like Marketing. The curriculum is structured in a way that foundational courses in economics, accounting, and qu
A
Contributor-Level 10
Answered 2 months ago
Yes, why not? BBA degree from Chandigarh University is really reputable. At Chandigarh University, the BBA programme is well structured. The course is NBA-accredited. And the management department is ranked very high in each and every ranking. Students also get collaboration with SAS, which gives 3
P
Beginner-Level 2
Answered 2 months ago
B Pharmacy isn’t just about medicines—it’s also about the business side of drugs. You dive into stuff like pharma management, marketing, and economics, learning how to analyze markets, position products, and follow the rules for promoting medicines.
Internships at pharma companies give you a front-ro
J
Contributor-Level 10
Answered 2 months ago
The University of Texas at Austin offers an MS in Marketing focusing on the Marketing aspects of Management. The program includes industry-focused specializations such as Marketing Analytics, Digital Marketing, Data Visualization, Pricing Strategy, and Brand Management. The average salary of these g
S
Contributor-Level 10
Answered 2 months ago
The most popular education hubs where students can pursue an Uttar in Sales & Marketing from colleges in India are listed in the table below, along with details about the number of colleges offering it:
Location | No. of Colleges |
|---|---|
200+ colleges | |
130+ colleges | |
130+ colleges | |
130+6 colleges | |
200+ colleges | |
180+ colleges | |
170+ colleges | |
150+ colleges |
Disclaimer: This information is sourced from the official website and may vary.
M
Contributor-Level 10
Answered 2 months ago
Students can get an idea about the average placement salary and the top recruiting companies that hire students from the best MBA in Sales & Marketing colleges in India by reading the table provided below:
College Name | Average Placement Salary | Top Recruiters |
|---|---|---|
INR 26.04 LPA | Accenture, EY, Cipla, Capgemini, Barclays, Goldman Sachs, Amazon, Genpact, etc. | |
INR 22.05 LPA | Accenture, Bain & Company, ICICI Bank, etc. | |
INR 34 LPA | Microsoft, Google, EY, HCL, Deloitte, etc. | |
INR 26.2 LPA | Wipro, PwC, Cipla, Accenture, Samsung, etc. | |
INR 22.8 - 30 LPA | BCG, Accenture Strategy, Deloitte, etc. |
Disclaimer: This information is sourced from the official website and may vary.
M
Contributor-Level 10
Answered 2 months ago
Students can estimate the ROI, or the Return on Investment, of a top MBA in Sales & Marketing from colleges in India by comparing the average fees and placement salary of these colleges, which are provided in the table below.
College Name | Average Fees | Average Package |
|---|---|---|
INR 24.2 Lakh | INR 26.04 LPA | |
INR 12 Lakh | INR 22.05 LPA | |
INR 27 Lakh | INR 34 LPA | |
INR 18.67 Lakh | INR 26.2 LPA | |
INR 16 Lacs - 22.5 Lakh | INR 22.8 - 30 LPA |
Disclaimer: This information is sourced from the official website and may
M
Contributor-Level 10
Answered 2 months ago
The average course fees at some of the best government MBA in Sales & Marketing colleges in India are tabulated in the table below:
College Name | Average Fees |
|---|---|
INR 12 Lakh | |
INR 27 Lakh | |
INR 16.28 Lakh | |
INR 19.7 Lakh | |
INR 7 Lakh |
Disclaimer: This information is sourced from the official website and may vary.
M
Contributor-Level 10
Answered 2 months ago
The average course fees at some of the best private MBA in Sales & Marketing colleges in India are tabulated in the table below:
College Name | Average Fees |
|---|---|
INR 24.2 Lakh | |
INR 18.67 Lakh | |
INR 16 Lacs - 22.5 Lakh | |
INR 9.45 Lacs - 11.5 Lakh | |
INR 20.3 Lacs - 20.8 Lakh |
Disclaimer: This information is sourced from the official website and may vary.
M
Contributor-Level 10
Answered 2 months ago
The top entrance exams required for admission to some of theMAH best MBA in Sales & Marketing colleges in India are given below, along with some details:
Exam Name | Exam Date | Exam Schedule | Exam Syllabus | |
|---|---|---|---|---|
January November 2025 | ||||
January aria-level="1">September 21, 2025 (PBT) | ||||
January 4, 2026 | ||||
December, 2025 | March Schedule | |||
March, 2026 (Tentative) | January PG Schedule | |||
April 2026 (Tentative) | ||||
March 2026 (Tentative) |
Disclaimer: This information is sourced from the official website and may vary.
M
Contributor-Level 10
Answered 2 months ago
Here is some information about the top MBA in Sales & Marketing from colleges in India that can be helpful for students:
Particulars | Details |
|---|---|
Number of MBA Marketing Colleges in India | 1,700+ colleges |
Annual Fees | Less than INR 1 Lakh: 290+ colleges INR 1-2 Lakh: 440+ colleges INR 2-3 Lakh: 180+ colleges INR 3-5 Lakh: 220+ colleges More than INR 5 Lakh: 430+ colleges |
Top MBA in Sales Marketing Colleges in India | Symbiosis Institute of Business Management, IIT Delhi, Jamia Millia Islamia, IIM Calcutta, Management Development Institute, SPJIMR, IIM Raipur, Great Lakes Institute of Management, etc. |
Accepted Entrance Exams | CAT, MAT, XAT, CMAT, ATMA, etc. |
Disclaimer: This information is sourced from the official website and may vary.
M
Contributor-Level 10
Answered 2 months ago
There are around 1700+ MBA in Sales & Marketing colleges in India. Students can study at 1,300+ private, 110+ government, and 11 public-private MBA in Sales & Marketing colleges in India, where admission is based on scores from entrance exams such as CAT, MAT, XAT, CMAT, etc.
M
Contributor-Level 10
Answered 2 months ago
Yes, absolutely!
HR is all about communication with employees, and marketing is communication with customers.
The storytelling, persuasion, and clarity you learn at IILM University, Gurugram wile doing the corporate communication course are all transferable skills.
The programme educational objectives
M
Contributor-Level 8
Answered 2 months ago
Not always necessary as BBA in Marketing Entrance exams depends on the college or university where you want to apply:
- Top private and government universities in India like DU, NMIMS, Christ University, IP University, and Symbiosis, usually conduct their own entrance exams (like CUET UG, NPAT, SET, et
A
Contributor-Level 7
Answered 2 months ago
Students who want to pursue BBA in Marketing need to keep in mind the following eligibility criteria while applying:
- Students must have completed 10+2 (any stream) with at least 50–60% marks from a recognised board.
- Some universities require English as a compulsory subject.
A
Contributor-Level 7
Answered 2 months ago
BBA in Marketing is a 3-year undergraduate programme that focuses on business management principles with a special emphasis on marketing strategies, consumer behavior, branding, and sales management. It is perfect for students who are creative, analytical, and interested in promoting products or ser
A
Contributor-Level 7
Answered 2 months ago
Yes! Marketing is a globally valued skill. With good communication skills and relevant certifications, you can explore jobs in international opportunities with BBA in Marketing Degree, which are mentioned below:
- Digital marketing agencies
- International brands
- Export-import businesses
- Multinational corp
P
Contributor-Level 10
Answered 2 months ago
There are various colleges offering BBA in Sales and Marketing in India. Here are some great options you can choose from:
| Best BBA Marketing Colleges | Best BBA Marketing College Fees |
|---|---|
| Niranjan Hiranandani School of Management and Real Estate | INR 1.32 Lakh |
| Vishisht School of Management | INR 1.35 Lakh |
| Future Institute of Management Studies | INR 2 Lakh |
| Future0 Unison University | INR 2.94 Lakh |
| Rathinam School of Business Powered by Sunstone | INR 3 Lakh |
Note: This information is sourced from the official website of the institute and may vary.
P
Contributor-Level 7
Answered 2 months ago
Yes, Most of the modern syllabus of BBA Marketing have Digital Marketing, SEO, Social Media Marketing, Google Ads, and E-commerce strategies as core or elective subjects. Many colleges also encourage students to get external certifications (like Google, HubSpot, Meta Blueprint).
M
Contributor-Level 7
Answered 2 months ago
Yes, The most popular option is MBA in Marketing or MBA in Sales, which opens up senior-level roles like Marketing Manager, Brand Head, or Business Development Director. You can also pursue:
- International in Digital Marketing
- PGDM in Marketing
- International business-focused MBAs
- Master's in Advertising,
A
Contributor-Level 7
Answered 2 months ago
After completing the BBA Degree in Marketing, Graduates can work as:
- Marketing Executive
- Sales Manager
- Market Research Analyst
- Digital Marketing Specialist
- Brand Manager
- Advertising Executive
- Retail Manager
- Product Manager
- Public Relations Executive
K
Contributor-Level 7
Answered 2 months ago
Yes! A general BBA covers all areas like HR, Operations, Finance, Marketing while BBA in Marketing dives deep into marketing specific topics such as advertising, digital promotions, and consumer insights, and it also teaches core management concepts. If you are clear about building a career in mark
S
Contributor-Level 7
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Are there industry-specific placement drives conducted at GIBS?