Sales & Marketing Subjects List 2026: Check Semester-wise Subjects & Syllabus

No commercial commodity can sell on its own for an extended period of time if it is not marketed. A company can launch a product, but it can only be made popular among the customers by sales and marketing teams. Digital Globalisation has brought a great change in the marketing industry and more and more firms are relying on digital media platforms for the promotion of their products. Sales and Marketing play a massive role in making the product of any company a hit, besides establishing a brand value for it.

The more the product reaches the masses, the more it is likely to gain popularity. Students interested in joining the Sales and Marketing industry can pursue various types of courses offered by colleges at undergraduate, postgraduate, Doctorate, and Certification levels. Also, many colleges are offering four-year Integrated programme  (BBA+MBA) in Sales and Marketing. Integrated programme not only save one year of the students, but also provides them with all the necessary information  and expertise required in the actual work field. These programmes are designed by industry experts to enhance the skills, booth analytical and managerial, of the students and prepare them for the future challenges.

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All About Sales and Marketing

Sales and Marketing Important Facts

Some important points relating to the Sales and Marketing industry are mentioned below:

Eligibility: To take admission to undergraduate courses, the students must have completed their 10+2 examination in any stream with aggregate 60 per cent marks from a recognised board. The criteria for SC/ST/OBC students are, however, 55 per cent. Admission to a master’s degree programme requires students to have completed their bachelor’s degree in any stream with 50 per cent marks. Final year students can also apply to this course. Some colleges also consider the score of entrance exams to provide admission to the students in various courses in Sales and Marketing.

Type of Courses: Desirous students can pursue a Bachelor of Business Administration (BBA) or a Bachelor of Business Management (BBM) to gain knowledge about the sales and marketing industry. Later, they can do MBA, Integrated programme (BBA+MBA) or PhD in the stream for further specialisation. Working professionals also have the option to pursue six-month certification courses in Sales and Digital Marketing. These professional courses will help them in enhancing their career growth prospects in the industry.

Scope: Marketing is an age-old concept. It is very important for any company or brand to sell and promote its product or services. The change in technology and growing use of the internet has changed the methods of marketing. Almost every company relies on digital marketing methods nowadays to make its product successful and popular. It helps increase the sales of the product and ultimately the revenue. A career in marketing is very demanding in today’s time and its scope will increase further with the new launch of the products.

Learning: The course will help students in dealing with business challenges with a sound knowledge of management theories and techniques. It will also develop analytical thinking among the candidates and aid them in taking decisions based on the statistics. After completing the Sales and Marketing courses, the young professionals will be able to address managerial problems with maturity and practical understanding.

Curriculum: BBA in Sales and Marketing is a three-year programme that can be pursued after 10+2, while an MBA degree is a two-year duration programme done after graduation. The main subjects included in the curriculum are Public Relations, Human Resource Management, Consumer Behaviour, Brand Management,  Rural Marketing and Sales and Distribution. These subjects a deep understanding among the students about the nitty-gritty of the industry functioning.

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Careers in Sales and Marketing

Sales and Marketing Syllabus

Students desirous of pursuing these courses can read more to know semester-wise subjects taught in Sales and Marketing courses. The main subjects taught in the four-year Integrated programme (BBA+MBA) are:

Semester-1
Subject	Details
Business Mathematics and Statistics	Introduce students to the fundamental statistical tools used in the analysis of economic and commercial choices.
Business Organisation and Management	Emphasise understanding of corporate business methods and processes, as well as business skills.
Business Communication Skills	Introduce learners to the core statistical methods used in economic and commercial decision-making.
Environmental Studies	Provide a fundamental introduction to the environment and its numerous elements, as well as understanding about the need, and techniques for environmental protection.
Financial Accounting	Measures the overall impact of documented transactions on the business's financial situation.
Career Planning	Provide career guidance, such as programme course details, jobs, and professional paths. Students will also be able to build skills for controlling their professional development.

 

Semester-2
Subject	Details
Business Economics	The course was designed to help business students comprehend the interrelationship between economics, industry, and governance.
Human Resource Management	Introduces the fundamentals of human resource management (HRM) in order to grow motivate, and retain human resources.
Legal Aspects of Business	The course is aimed to demonstrate a comprehension of the commercial legal environment.
Spreadsheet Modelling	Give a hands-on approach to using MS Excel to manage complicated data for business decisions.

 

 

Semester-3
Subject	Details
Business Ethics	Provide information about moral codes, professional ethics, and ways for eliminating unethical practices.
Cost and Management Accounting	Examines various cost and management accounting methodologies and their applications in analysing corporate performance.
Principles of Marketing	Emphasises comprehending marketing principles and applying marketing concepts in various business contexts.
Research Methodology	Through rigorous analysis, the emphasis is on planning, organising, developing, and executing research for effective managerial decisions.

 

Semester-4
Subject	Details
Analytical Skills-1	This course is a combination of quantitative and reasoning aptitude, with a strong emphasis on campus recruitment and competitive assessments.
Banking and Insurance	Introduction to the operational sphere of the banking and insurance industries, as well as the prospects available in these industries.
Business Environment	Introduce several components of the global business environment (internal and external) and their applications.
E-Commerce	The emphasis is on e-business, its management, and application development.
Fundamentals of Financial Management	Provide information on many aspects of finance as well as the applicability of principles.
Soft Skills for Managers	Provide information on many aspects of finance as well as the applicability of principles.

 

Semester-5
Subject	Details
Business Analytics-1	Get hands-on experience by resolving real-world business difficulties.
Corporate Strategy and Entrepreneurship-1	Strategic management, as a developing and context-dependent activity, must encompass numerous elements and considerations.
Decision Thinking	Students will be able to choose an industry subject in which they are interested and learn conceptual age innovation abilities through this course.
Technology for Managers	This course will look at current emerging technologies and technical management techniques around the world.
Internship	Instills the necessary presentation and document writing skills in any company organisation.

 

Semester-6
Subject	Details
Business Analytics-2	The course is excellent for displaying data using various charts and graphs to boost efficacy and to depict big amounts of data in rapid visuals.
Business and Sustainability	Create a business strategy that includes marketing, human resources, operations, and a financial plan.
Corporate Governance	Create a business strategy that includes marketing, human resources, operations, and a financial plan.
Corporate Strategy and Entrepreneurship-2	Create a business strategy that includes marketing, human resources, operations, and a financial plan.
Indian Financial System	Emphasises comprehending the structure, organisation, and important issues confronting the Indian financial system today.

 

Semester-7
Subject	Details
Analytical Skills	This course will concentrate on the analytical aspects of placement and competitive tests.
Communication Skills	Language skills for academic writing development: analysis, assessment, discussion, description, and reflection.
Professional Skills Development	Improves students' employability skills in order to prepare them for interviews and to participate effectively in formal contexts.
Elective-1	------
Elective-2	------
Elective-3	------

 

Semester-8
Subject	Details
Data Analytics Workshop	The training provides valuable insights into advanced analysis of the data with the goal of determining statistical significance for corporate data and figures.
Business Models	Create a business strategy that includes marketing, human resource management, management, and a financial plan.
Consultancy Management	Introduces consulting management skills and strategies. The role of consulting in functional areas of an organisation is emphasised.
Mergers and Acquisitions	The goal of this course is for students to comprehend the reorganisation process in the company. M&A allows businesses to expand, contract, or change the nature of their operations.
Elective-4	------
Elective-5	------
Elective-6	------

The subjects included as elective subjects in the curriculum are:

Elective Subjects in Integrated Programme (Sales and Marketing)
Subject	Details
Business to Business Marketing	Analyse the applications, problems, and dynamic environment of business-to-business marketing.
Customer Relationship Management	This course teaches how to analyse and process information and issues with customer relationship management from many viewpoints.
Integrated Marketing Communication	This course teaches students how to integrate diverse domains to better business operations using various SAP modules.
Rural Marketing	This course teaches students how to integrate diverse domains to better business operations using various SAP modules.
Sales and Distribution	Develop the capacity to apply selling concepts and handle important sales circumstances.
Digital Marketing	Learn how to promote businesses, create preferences, and increase sales using various digital marketing tactics.

Sales and Marketing Specialisations

Students can gain further specialisation in the below-mentioned areas falling under the Sales and Marketing industry:

• Advertising and Management: This study will help students in recognising the essential management theories that propel organisations and initiatives ahead. Develop your leadership, planning, project management, and resource management abilities.

• Advertising and Public Relations: Investigate media relations, the media mix, media buying, promotions, client satisfaction methods, relationship-building strategies, and integrity.

• Salesmanship: This specialisation will assist students in forecasting and territory management, as well as customer expectations and buyer behaviour, collect feedback, communicate, budget, and link sales and marketing goals. 

• International Marketing: Create foreign marketing plans and analyse macro environmental elements that affect international marketing decision making.

Sales and Marketing Books and Authors

Some of the important and popular books relating to Sales and Marketing students are:

Book	Author	Details
Digital Marketing	Seema Gupta	Develop overseas marketing strategies and examine macro environmental factors that influence international decision making.
Business Made Simple	Donald Miller	This book speaks on various topics like leadership skills, business strategies, management abilities, and Sales techniques.
Don’t Sell, Make them buy	R Mukund	It is a must-read for everyone interested in selling and negotiating successfully. Selling is an art. Instead of making sales a step-by-step procedure or a tool, salespeople must learn to be flexible and focus on skill development.
Do It Marketing	David Newman	It provides deep understanding to the students about how to indulge themselves in marketing strategies and keep customers choice on the top.
The Ultimate Book of Sales Techniques	Stephan Schiffman	This book contains tried-and-trusted sales strategies, which includes aspects relating to sales, challenges and duties of  a salesman

Sales and Marketing Entrance Exams

Students can only ensure admission to management courses after appearing in the below-mentioned entrance tests:

• CAT: The Common Admission Test (CAT) is a national scale management aptitude test that candidates must pass in order to be admitted to MBA programmes at 20 IIMs and over 1,200 B-schools in India. Every year, over two lakh applicants apply for the CAT exam, which is held in computer-based manner for two hours.
• CMAT: The Common Management Admission Test (CMAT) is a three-hour business aptitude test administered by the National Testing Agency for admission to MBA/PGDM programmes. The CMAT is one of India's most popular MBA entry tests. Every year, over 70,000 people apply for it.
• XAT: The XAT (Xavier Aptitude Test) is a national-level management entry exam held by XLRI, Jamshedpur for admission to MBA/PGDM programmes. In addition to XLRI and ten other XAMI affiliated institutes, approximately 1,000 B-schools take XAT scores for admission to their post-graduate management programmes.
• SET: Symbiosis International (Deemed University) administers the Symbiosis Entrance Test (SET) for admission to Symbiosis institutes. The SET exam serves as a doorway to undergraduate programmes in Management, Law, Engineering, Economics, Mass Communication, Computer Studies, and Liberal Arts.
• MAT: The Management Aptitude Test (MAT) is a national-level entrance exam for MBA/PGDM admissions administered by the All India Management Association (AIMA). The exam is administered four times a year, in February, May, September, and December.

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Top Exams for Sales and Marketing

Sales and Marketing Distance Programme

Businesses rely on salespeople who know how to boost sales. The online degree course will educate students on how to manage a successful sales strategy centred on maintaining excellent client connections. It covers fundamental sales and marketing management theories so that the candidates can apply them to real-world organisations. The knowledge and abilities learnt in this programme allow development of sophisticated sales strategies using a variety of data collection methods. Students can pursue distance MBA programmes from:

• DY Patil University
• IGNOU
• NMIMS
• Lovely Professional University

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Popular Colleges for Sales and Marketing

MBA in Sales and Marketing

Digital Marketing Details

Following are the most popular Sales & Marketing Colleges in India. Learn more about these Sales & Marketing colleges (Courses, Reviews, Answers & more) by downloading the Brochure.

Following are the top exams for Sales & Marketing. Students interested in pursuing a career on Sales & Marketing, generally take these important exams.You can also download the exam guide to get more insights.

Following are the most popular Sales & Marketing courses, based on alumni reviews. Explore these reviews to choose the best course in Sales & Marketing.

Following are the most popular Sales & Marketing UG Courses . You can explore the top Colleges offering these UG Courses by clicking the links below.

Following are the most popular Sales & Marketing PG Courses . You can explore the top Colleges offering these PG Courses by clicking the links below.