Digital Marketing Subjects List 2026: Check Semester-wise Subjects & Syllabus
Pallavi Priyadarshini PandaContent Writer
Going for online digital marketing courses for quick career growth?
Here, you can find a wide range of certifications in various types of digital marketing - from Coursera, edX, Simplilearn, upGrad, Udemy, and more. They cover social media, SEO, email marketing, content marketing and Google Analytics.
Before choosing your preferred specialisation, choosing broader digital marketing courses will give you a hang of the tools and techniques of all. That will also give you a broader perspective as a beginner or when making a career switch. It is recommended that you specialise in SMM or Google Ads later.
So that you don’t pick certifications randomly and get easily overwhelmed, we will categorise the digital marketing course syllabus based on beginner to advanced levels.
Digital Marketing Syllabus | Core Subjects
Here are some of the essential subjects in digital marketing courses online.
Introduction and Importance of Digital Marketing
This is where beginner-level digital marketing courses start. Depending on the course provider, you will get a rough idea of the domain through examples and case studies.
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Beginners |
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Search Engine Optimisation (SEO)
SEO is a broad topic and a key element of digital marketing. The syllabus for beginners and intermediates would vary based on the list below.
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Beginners |
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Intermediates & Advanced |
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Content Marketing
Content marketing shapes the overall digital marketing strategy. That’s why most freshers and those who switch careers get into content writing/marketing first. Then they will specialise in other fields, including SEO and email marketing.
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Beginners |
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Intermediates & Advanced |
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Social Media Marketing (SMM)
Social media marketing, as many experts believe, can bring faster results than SEO efforts. It is a significant part of a digital marketing strategy that uses content across various visual formats.
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Beginner |
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Intermediate and Advanced |
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Search Engine Marketing (SEM)
While SEO is a pull strategy for bringing organic traffic through search engines, SEM is a push strategy that gets a website paid traffic.
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Beginner |
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Intermediate & Advanced |
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Email Marketing
Email marketing is a digital marketing strategy that involves sending targeted emails to a specific audience to promote a product or service, build brand loyalty, or increasing sales.
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Beginner |
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Intermediate & Advanced |
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Most Popular Courses
Popular Courses
- BBA (Hons./Hons. with Research) in Digital MarketingChandigarh University (CU)
- Integrated BBA + MBALPU - Lovely Professional University
- Bachelor of Business Administration (BBA)KL Business School, KL University, Guntur
- Master of Business Administration (MBA)KL Business School, KL University, Guntur
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- Master of Business Administration (MBA)Balaji Institute of Modern Management, Sri Balaji University
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News & Updates
Student Forum
Anything you would want to ask experts?Answered 6 days ago
Hey,
Doing an MBA in Digital Marketing from Chandigarh University Online is a good option if you want,
- A recognised MBA degree that is valid for jobs and higher studies.
- Flexibility to study while working
- Knowledge of both management and digital marketing.
But it may not be the best if you want only p
Beginner-Level 5
Answered a week ago
AAFT's digital marketing course is focused on practical application and media, whereas colleges in Delhi tend to offer students an educational depth (in terms of academics) and industry connections.
AAFT offers digital marketing in conjunction with a creative media major. They provide students with
A
Contributor-Level 10
Answered 2 weeks ago
Hi.
Yes,
The B.Sc in Digital Marketing at AAFT includes a “Web Analytics and Tools” subject (Semester 4) — which means students learn about analytics and presumably use analytics software/tools.
The curriculum also covers Online / Display / Media‑Buying Marketing, Programmatic Ads, Lead‑Generation an
h
Scholar-Level 18
Answered 2 weeks ago
At AAFT, the Digital Marketing industry experts conduct regular workshops and classes as part of their curriculum and events. In keeping with the school's philosophy toward hands-on, practical exposure for the student, the guest speakers and visiting industry experts often facilitate live marketing
A
Contributor-Level 10
Answered 3 weeks ago
Yes, AAFT includes in its Digital Marketing Bachelor's degree program, certifications offered by the respective industry; namely; Certifications from Google (Analytics & Ads), Meta (Facebook Blueprint), and HubSpot (Inbound and Content Marketing). As a supplement to an academic course of study, cert
A
Contributor-Level 10
Answered 3 weeks ago
AAFT Noida's graduation programme in Digital Marketing offers a comprehensive curriculum of core modules designed to develop hands-on experience for students. Students will learn to utilize Search Engine Optimization (SEO), Search Engine Marketing (SEM), and Social Media Marketing to increase their
A
Contributor-Level 10
Answered 3 weeks ago
The Digital Marketing programme at AAFT allows graduates to have a variety of placement opportunities throughout various industries and sectors. The roles that you will typically find after graduating from the Digital Marketing programme are: Digital Marketing Executive, Social Media Strategist, Sea
A
Contributor-Level 10
Answered 3 weeks ago
At the School of Hospitality and Tourism (SHT) at Dnyaan Prasad Global University, students are trained in emerging skills for the hospitality and tourism industry, including digital marketing and analytics. In addition to providing students with a strong foundation in traditional hospitality skills
A
Contributor-Level 10
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I'm planning to go for MBA in Digital Marketing, but there are many online programs. Is it better to do this course from Chandigarh Uni.?