Digital Marketing Subjects List 2026: Check Semester-wise Subjects & Syllabus

Going for online digital marketing courses for quick career growth?

Here, you can find a wide range of certifications in various types of digital marketing - from Coursera, edX, Simplilearn, upGrad, Udemy, and more. They cover social media, SEO, email marketing, content marketing and Google Analytics. 

Before choosing your preferred specialisation, choosing broader digital marketing courses will give you a hang of the tools and techniques of all. That will also give you a broader perspective as a beginner or when making a career switch. It is recommended that you specialise in SMM or Google Ads later.

So that you don’t pick certifications randomly and get easily overwhelmed, we will categorise the digital marketing course syllabus based on beginner to advanced levels. 

Digital Marketing Syllabus | Core Subjects 

Here are some of the essential subjects in digital marketing courses online. 

Introduction and Importance of Digital Marketing 

This is where beginner-level digital marketing courses start. Depending on the course provider, you will get a rough idea of the domain through examples and case studies. 

Beginners

Why companies are choosing digital marketing over traditional methods How companies analyse online marketing goals Overview of all digital marketing tactics Implementing a digital marketing strategy

Search Engine Optimisation (SEO)

SEO is a broad topic and a key element of digital marketing. The syllabus for beginners and intermediates would vary based on the list below. 

Beginners	How Websites Work Basics of Website Design  Basics of Search Engines: Google, Bing, etc. Organic vs Paid Search Keyword Research Types of Keywords On-page, Off-page, Local, and Technical SEO, link-building basics SEO metrics and tools like Google Search Console, SEMrush
Intermediates & Advanced	SEO Management Competitive Keyword Analysis Keyword Mapping Local SEO Strategy Mobile SEO Developing KPIs for SEO SEO Campaigns Google Algorithms

Content Marketing

Content marketing shapes the overall digital marketing strategy. That’s why most freshers and those who switch careers get into content writing/marketing first. Then they will specialise in other fields, including SEO and email marketing.

Beginners	Types of Content Formats - Blogs, Videos, Social Media Content Marketing Strategy based on the needs of the audience Content marketing tools  Creating Content Marketing Calendar  Analysing basic content marketing metrics
Intermediates & Advanced	Creating a Content Distribution Plan Integrating AI tools for Scaling Content Creation Content A/B testing Optimising Content based on advanced SEO principles Content localisation

Social Media Marketing (SMM)

Social media marketing, as many experts believe, can bring faster results than SEO efforts. It is a significant part of a digital marketing strategy that uses content across various visual formats. 

Beginner	Choosing the right social media channels Social media calendar creation Basics of social media advertising Getting started with social media tools Setting social media goals
Intermediate and Advanced	Social media analytics and reporting Social media auditing Audience segmentation for social media ads Setting social media campaigns for different channels Social media algorithms Collecting customer data

Search Engine Marketing (SEM)

While SEO is a pull strategy for bringing organic traffic through search engines, SEM is a push strategy that gets a website paid traffic. 

Beginner	Introduction to SEM - Google Ads, Facebook Ads Bidding strategies in SEM Choosing the right keywords SEM metrics Creating Ad copies, understanding headlines and CTAs Basics of performance marketing
Intermediate & Advanced	Creating SEM Campaigns Setting up and Managing multiple Ads accounts Remarketing Running Display Ads and Video Ads

Email Marketing

Email marketing is a digital marketing strategy that involves sending targeted emails to a specific audience to promote a product or service, build brand loyalty, or increasing sales.

 

Beginner	Creating Contact Lists Types of Email Lists Email Marketing Tools
Intermediate & Advanced	Email automation Email marketing strategy A/B Testing Email Analytics and Reporting Email marketing campaign optimisation

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Following are the top exams for Digital Marketing. Students interested in pursuing a career on Digital Marketing, generally take these important exams.You can also download the exam guide to get more insights.

Following are the most popular Digital Marketing courses, based on alumni reviews. Explore these reviews to choose the best course in Digital Marketing.

Following are the most popular Digital Marketing UG Courses . You can explore the top Colleges offering these UG Courses by clicking the links below.

Following are the most popular Digital Marketing PG Courses . You can explore the top Colleges offering these PG Courses by clicking the links below.