Sales and Marketing Career Guide: Roles, Salary 2026 & Future Scope
Pallavi Priyadarshini PandaContent Writer
Sales and Marketing jobs offer a lot of opportunities that combine creativity, strategy and relationship-building. The process of creating, communicating, delivering and exchanging products and services that are important for customers, clients and business partners is known as marketing.
Fresh college graduates can explore so many job roles like sales executives, marketing managers, brand strategists and digital marketing specialists. One can find a job across industries like FMCG, technology, healthcare and e commerce, professionals in this field enjoy healthy salaries, starting from INR 3-5 LPA for entry-level roles and reaching INR 25 LPA- INR 40 LPA or more for senior positions.
Top recruiters in the industry are multinational giants like Procter & Gamble, HUL, Amazon, Google and Tata Group.
Top Marketing Jobs and Salary
Graduates in marketing can use their abilities in various jobs, including authoring material for websites, developing commercials, managing consumer research and coming up with marketing strategies. Following are a few examples of Sales Marketing jobs for marketing graduates -
| Marketing Job Profiles | Marketing & Sales Salary |
|---|---|
| Marketing Executive | INR 1.2 - 6.5 LPA |
| SEO Specialists | INR 1.8 - 9 LPA |
| Marketing Assistant | INR 1 - 7.5 LPA |
| Product Marketing Manager | INR 6.5 - 35 LPA |
| Digital Strategist | INR 3 - 21 LPA |
| Content Marketers | INR 2.4 - 13 LPA |
| Market Analyst | INR 2 - 15 LPA |
| Social Media Coordinators | INR 1.2 - 6 LPA |
Note - The salary has been taken from Ambitionbox.com.
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Marketing Scope In India: Core Industries, Marketing Jobs and Further Education
No matter what sector of the economy you ultimately decide to work in, studying marketing will provide you with useful knowledge that is relevant everywhere. The top industries that hire Marketing freshers are -
|
Sectors |
Description |
|---|---|
| Digital Marketing Industry | It is the practice of advertising using online tools, including websites, email, and mobile apps. |
| Event Marketing | Event marketing, especially for B2B marketers, unites your community, thrills your clients and gives your business a human face. |
| Content Marketing | Since content marketing is primarily carried out online, it might be categorized as a subset of digital marketing. A strong inbound marketing strategy must include content like blogs, ebooks, white papers and guidelines, and content marketers are the ones who produce this type of content. |
| Product Marketing | Setting the tone for how, where, when, and why a business promotes its goods and services is the main goal of product marketing. |
| Social Media Marketing | Social media marketing uses online communities to advertise a business and its goods. Some manage multi-channel promotion, while others focus on one or two platforms. |
| Brand Marketing | The brand of a company has a significant impact on how consumers shop in the modern economy. |
Note - The info is taken from external sites and can vary.
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Top Recruiters in the Marketing and Sales Industry
Listed below are some of the most desired companies and firms amongst marketing graduates for recruitment.
| Top Recruiters | ||
|---|---|---|
| Hindustan Unilever | PepsiCo | ITC Limited |
| Microsoft | Procter & Gamble | |
| Amazon | Coca-Cola Company | Nestle |
| Reckitt Benckiser | Colgate Palmolive | Marico |
| Mondelez | Britannia | Kellogg |
| L’Oreal | Flipkart | |
Note - The info is taken from external sites and may vary.
Top Marketing & Sales Colleges for Placements in India
The popularity of enrolling in a Marketing course of study or degree program has greatly increased recently. This stream offers many lucrative job options. Colleges in almost every state in India offer this course. The average placement packages offered by the top Marketing colleges in India are mentioned in the table below:
|
Marketing & Sales Colleges |
Marketing Salary |
|---|---|
| IIM Calcutta Placements | INR 33.67 LPA |
| SPJIMR Placements | INR 2.89 - 32 LPA |
| JBIMS Placements | INR 26.4 LPA |
| MDI Gurgaon Placements | INR 25.58 LPA |
| Department of Management Studies, IIT Delhi Placements | INR 24.45 LPA |
| BITSoM Placements | INR 23 LPA |
| SOIL Institute of Management Placements | INR 10 - 22 LPA |
| NMIMS Placements | INR 21.35 LPA |
| DUSOL Placements | INR 15.5 LPA |
| FORE School of Management Placements | INR 15 LPA |
Note - This info is taken from the official website and may vary.
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Student Forum
Anything you would want to ask experts?Answered 6 days ago
MBA in Marketing Finance is not mentioned as an available specialisation of MBA at Prestige Institute of Management & Research. However, the placement section does mention that the aforementioned course had 54% of the MBA students at the institute in 2024. Thus, candidates can assume that the aforem
S
Contributor-Level 10
Answered 2 weeks ago
Altera Institute has a 3-step admission process given below:
Application Form: Applicants must provide detailed information regarding their academic qualifications and professional experiences, along with a Statement of Purpose (SOP). The application fee for early round is INR 1,499 and for latter ro
Contributor-Level 10
Answered 2 weeks ago
Candidates have to follow the below 3 step process for admission in PGP Applied Marketing at Altera Institute:
Application Form: Candidates need to provide information regarding academic qualification and professional experiences and SOP. Aspirants have to pay INR 1,499 for early round and INR 1,999
N
Guide-Level 15
Answered a month ago
Hi.
GIBS promotes leadership and personality building through a blend of:
Dedicated development programs and workshops
Industry engagements and leadership talks
Student clubs and team activities
Practical/experiential learning that simulates real business decision‑making
Focus on values, ethics, and emoti
h
Scholar-Level 17
Answered a month ago
Hi.
PIBM (Pune Institute of Business Management) is a well-regarded business school in India, and its reputation for offering quality education in areas like Finance, Marketing, and Business Analytics is generally positive. However, its overall standing and suitability for your goals will depend on w
h
Scholar-Level 17
Answered a month ago
Hi.
Yes,
The B.Sc in Digital Marketing at AAFT includes a “Web Analytics and Tools” subject (Semester 4) — which means students learn about analytics and presumably use analytics software/tools.
The curriculum also covers Online / Display / Media‑Buying Marketing, Programmatic Ads, Lead‑Generation an
h
Scholar-Level 17
Answered a month ago
Hi.
Based on the most recent placement data publicly available for GIBS Business School (GIBS), here are the main sectors in which most GIBS graduates (PGDM / MBA / BBA) find jobs — i.e. which industries hire from GIBS most.
GIBS offers very diverse placement opportunities — graduates are not confined
h
Scholar-Level 17
Answered a month ago
Hi.
Some of the major companies that appear repeatedly in GIBS's placement drives include:
HDFC Bank — banking / financial services.
Accenture — IT / consulting / business‑services.
Wipro — IT / IT‑services / technology / business‑services roles.
Bajaj Finance (and other finance / NBFC / banking firms)
h
Scholar-Level 17
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Is MBA in Marketing Finance offered by Prestige Institute of Management & Research?