Digital Marketing Career Guide: Roles, Salary 2026 & Future Scope

Digital Marketing is a course designed for marketers and sales leaders who wish to improve their and their company's performance by utilising digital advertising approaches. The curriculum focuses on giving in-depth expertise on digital marketing and analytics that would aid in designing, executing, and measuring the social media strategy to increase awareness and, eventually, increase sales.

Why choose Digital Marketing?

Young professionals and marketing enthusiasts who are interested in building strategic abilities in digital and social media marketing can opt for undergraduate, postgraduate, or certification courses in Digital Marketing. The curriculum for Digital Marketing is set by industry experts to enhance the skills of beginners and mid-career professionals. The learnings will help them to create digital expansion and customer marketing strategies through the use of digital innovations, analytics, and future technologies to achieve corporate goals.

The course in Digital Marketing will also be a plus point for early career professionals who want to improve their skills in digital and social media marketing. The new learnings will help them to effectively plan, implement, and measure a digital growth strategy to generate leads, and drive sales. The programme in Digital Marketing will result in the below-mentioned learnings:

• To comprehend how modern technology or multimedia might influence a company's tactical marketing efforts and drive its performance.
• To learn how to use various digital marketing tactics.
• To integrate digital marketing efforts into the company's marketing strategy.
• To manage online content and use analytics to improve digital marketing effectiveness.

Also Read:

Digital Marketing Course Details

Top Careers in Digital Marketing

The significance of Digital Marketing is gaining importance day by day.  An estimated 65 per cent of the population has access to the internet daily and the figure is expected to rise gradually in the coming years. In this, a major portion of the population uses the internet on mobile.  Almost every Indian brand relies on digital marketing strategies and needs the services of an expert for the same. Even companies nowadays are spending a good chunk on marketing. The career prospects of digital marketers are very bright in this situation. Some of the job positions that can be taken up after a course in digital marketing are:

• Market Research Analyst: The job of a Market Research Analyst is considered very important as they are the ones who assess the market trends and determine the needs of the customers. They also play an important role in determining the price which a customer is willing to pay for a product. It helps businesses to improve their performance and increase sales. Market Research Analysts extract information from customers through polling and surveys.

• Content Marketer/Manager: The Content Marketer also has an intellectual role; he is responsible for performing research and creating an awareness of the business's market, the unique selling point of the company, and the product's market differentiation strategy.

• Digital Marketing Consultant: Digital Marketing consultants experience implementation with CRM platforms like SAP CRM and Salesforce.com. They also provide details on the underlying technical design of the product and conduct initial discovery sessions with customers and company associates. Besides, they work with the consulting department and sales to create and finish our proposal answers.

• SEO Manager/ Professional: SEO specialist job descriptions differ depending on the type of firm, but some of the most important parts of an SEO specialist's job include auditing existing SEO techniques and websites and identifying and putting optimisation methods in place. They also work towards improving SEO and website ranking.

• Social Media Manager: Social media managers are typically in charge of establishing and monitoring social campaigns, producing content, reviewing analytics, and communicating with important stakeholders within a company. Social media managers at larger organisations often accept copy or videos rather than creating them, social media managers at smaller businesses are more likely to generate content.

Career Scope After Digital Marketing Degree

Digital marketing is a sector with great scope for career expansion. Companies are embracing the most recent Digital Market strategies in order to increase their visibility, sales, and profits. After completing the digital marketing course, a student can pursue a lucrative job as a market researcher, PPC specialist, SEO expert, digital marketing expert, or even establish his own consulting or advisory business. Professionals with a Digital Marketing degree also have a better chance of finding work than those with other degrees. The professional opportunities in Digital Marketing are enticing people to continually improve and become potential.

The digital marketing industry in India is the fastest expanding. In fact, many Indian universities have begun to recognise digital marketing as a viable industry and have developed programmes for students interested in it. The expansion of digital reach in rural areas is another emerging factor for its increasing development.

Digital Marketing Career Scope in India

Digital transformation is one of the primary drivers of solid career prospects in this industry. Digital marketing is a method of marketing and advertising services and products via the internet. Because the subject of digital marketing is new, employers value expertise and relevant abilities more than a fancy degree. By taking a course in digital marketing and gaining experience through internships, students can develop these digital abilities. The goal of digital marketing is to reach out to potential clients through internet channels. Email, social networks (Facebook,Twitter, Instagram), and other search engines are a few significant online digital marketing methods, where young professionals can find employment. Some of the sectors, where numerous profitable opportunities prevail are:

1. Content Marketing:  One of the popular marketing strategies is content marketing. Marketing strategy is essential for helping businesses increase organic website traffic. Because of this, there is a growing need for content strategists in India. A successful content marketing plan is the objective of a content strategist.
2. Brand Marketing: In the modern digital market, there is a lot of rivalries, making it challenging to explain product features to potential clients. In order to do this, businesses need to do more than just sell items. This brand awareness contributes to brand identification and trust, both of which support long-term economic viability. Realistic and relevant tales are part of the brand-building strategy for telling the brand's story.
3. Digital Planning: The profession of digital marketing has gotten increasingly specialised, with roles for copywriters, graphic designers, and Google Ads administrators. Coordination with the team is the primary responsibility of digital planners or design engineers. The necessary marketing skills for digital planners come with experience. With the proper skillset, they are able to manage several campaigns or teams.

4. E-Commerce Expert: The majority of conventional businesses now sell their goods and services online. This indicates that there is a significant need for experts with exceptional e-commerce abilities. The position of e-commerce specialist has emerged as the most prevalent in digital marketing. Every facet of internet sales is mastered by an e-commerce specialist which involves creating the best product descriptions, using the appropriate CTAs, and optimising product pages. To achieve success as a guru in e-commerce, professionals need to identify their target audience and use the appropriate tools.
5. Digital Media Management:  A digital media manager is the one who oversees a company's whole digital strategy through online advertise. This well-known digital marketing position entails managing channels such as social, display, and advertising. Digital media managers are in charge of high-level responsibilities such as boosting online sales, maximising revenue, and developing new sales. Google Ads, Bing Ads, and PPC campaigns are examples of online advertising that the digital media manager should be familiar with.

Average Salaries Based on Job Positions

The table below mentions the average annual salaries of Digital Marketing professionals:

Job Position	Average Annual Salary
Market Research Analyst	3.3 lakh
PPC Search Manager	5.5 lakh
Social Media Manager	3.4 lakh
SEO Manager/ Professional	5.5 lakh
Email Marketer	4.2 lakh
Conversion Rate Optimiser	5.4 lakh
Digital Marketing Consultant	7.5 lakh
Content Marketer/Manager	5.2 lakh

Top Recruiters for Digital Marketing Graduates

The growing use of the internet and the need for marketing products and services via the internet have forced companies to hire digital marketing experts. Some of the companies that hire the digital marketing students and go for college placements are:

• Google
• Facebook
• Sapient Razorfish
• iStrat
• Pinstorm
• BBC Webwise
• Ogilvy Public Relations Worldwide
• GroupM India (MEC, Mindshare, Mediacom, Maxus)
• Interactive Avenues
• AdGlobal360

Top Colleges for Digital Marketing

The name of colleges and their average annual placements for Digital Marketing are given below in the table.

Name of College/Institute	Average Annual Salary
IIM, Bangalore	INR 33.82 LPA
IIM, Calcutta	INR 34.2 LPA
IIM, Lucknow	INR 30.7 LPA
IIM, Indore	INR 25.09 LPA
Symbiosis Institute of Business Management	INR 23.06 LPA
XLRI Xavier School Of Management	INR 30.73 LPA
Chandigarh University	INR 9.5 LPA
Lovely Professional University, Jalandhar	INR 9.54 LPA
IMT, Ghaziabad	INR 17.35 LPA
ITM Business School, Mumbai	INR 8 LPA

Also Read:

Digital Marketing in IIMs

How to Get to Job After graduating with Digital Marketing Degree?

The quickest method to begin a career in digital marketing is to develop employable skills through the use of a tried-and-trusted training programme. Students or working professionals willing to enter the field of digital marketing to gain expertise can get re for entry-level or mid-career level jobs with the help of courses in this stream.

People who are willing to enter the field of digital marketing must be aware of its fundamentals and aware of creating a personal website. Also, they should have a deep understanding of Google Analytics and possess a certification for Google Ads. The desirous candidates should be aware of digital marketing tools and new developments in the industry.

Top Indian Cities for lucrative jobs After Graduating with Digitial Marketing

The pass-outs of the Digital Marketing course can find a number of employment opportunities in big cities like Gurgaon, Mumbai, Bangalore, Chennai, and Delhi, where a number of marketing companies have their offices. A professional programme in Digital Marketing will boost the career of young professionals entering the challenging industry.

The below table mentions the name of the cities where marketing professionals can expand their career growth along with the average annual salary.

Cities	Average Annual Salary
Gurgaon	INR 11 LPA
Bangalore	INR 14 LPA
Mumbai	INR 15 LPA
Delhi	INR 14 LPA
Chennai	INR 13 LPA

Life After Graduating with Digital Marketing

The Digital Marketing course is advantageous for professional advancement because many companies today want a strong digital presence. The sector of digital marketing is constantly evolving and there are several career opportunities. While digital marketers in different businesses may play different specialised roles, the some of the more common jobs and responsibilities are:

• Managing marketing efforts online.
• Ensure the brand messaging is consistent.
• Cooperate with the sales team to plan marketing initiatives.
• Prepare newsletters and emails to distribute to current clients.

Read More:

Top Colleges for Digital Marketing

Following are the most popular Digital Marketing Colleges in India. Learn more about these Digital Marketing colleges (Courses, Reviews, Answers & more) by downloading the Brochure.

Following are the top exams for Digital Marketing. Students interested in pursuing a career on Digital Marketing, generally take these important exams.You can also download the exam guide to get more insights.

Following are the most popular Digital Marketing courses, based on alumni reviews. Explore these reviews to choose the best course in Digital Marketing.

Following are the most popular Digital Marketing UG Courses . You can explore the top Colleges offering these UG Courses by clicking the links below.

Following are the most popular Digital Marketing PG Courses . You can explore the top Colleges offering these PG Courses by clicking the links below.