Career After MBA Digital Marketing: Salary 2025, Jobs, Top Recruiters, Placements
Pallavi Priyadarshini PandaContent Writer
A Career in MBA in Digital Marketing is increasingly growing due to the increased market competition and low cost involved in various digital marketing strategies. Before the 21st century, print media was used as a major means to market organizations. But with the advent of technology and increased growth of social media platforms and their impact on influencing the consumer, MBAs in Digital Marketing careers are gaining greater reverence providing ample opportunities to candidates.
Candidates can choose to work under the core domain of Digital Marketing or choose to pursue one specialization like Social Media Marketing, Email Marketing, Content Marketing, or Paid Search under the umbrella term Digital Marketing. Further, there are opportunities in both government and private sectors. MBA in Digital Marketing can be pursued as an extension to BBA in Digital Marketing to enhance one’s skills and knowledge and provide better financial opportunities at the same time.
MBA in Digital Marketing Salary is appealing to freshers as well as experienced candidates. The average salary ranges from INR 2 lakh- to INR 30 lakh depending on skillset and years of experience. MBA in Digital Marketing Scope is very wide and the candidates have the opportunity to get recruited at the top organizations, including some of the best digital marketing agencies like Pulp Strategy and Red Dash Media.
Some of the top job profiles individuals can pursue after completing MBA in Digital Marketing include Marketing Manager, Social Media Manager, Public Relations Manager, and Digital Strategist. To know more about the upcoming future trends and growth avenues in MBA Digital Marketing keep reading the article.
MBA in Digital Marketing Career: Quick Facts
- The U.S. Bureau of Labor Statistics (BLS) forecasts a 10% growth in employment for advertising, promotion, and marketing managers from 2021 to 2031, which surpasses the average growth rate of all occupations.
- The Digital Marketing market is further expected to scale with a CAGR of 32.1% by 2028, with a value of USD 24.1 billion.
- According to LinkedIn, The “Digital Marketing Specialist” role is among the top 10 most in-demand jobs with 860,000 job openings.
Career Profiles in MBA Digital Marketing Career
MBA in Digital Marketing is one of the top emerging marketing fields, and there is a great demand for professionals who understand the use and operation of social media and other digital platforms for marketing a product or service. Career prospects after completing the MBA in Digital Marketing are very good as there is a high demand for digital marketing professionals in IT, e-Commerce, FMCG, Goods and Services, Manufacturing, BFSI, and Sales & Marketing. Individuals also have the opportunity to work at some of the best MNCs and top private organizations to have a fulfilling job and career in MBA Digital Marketing. Some of the top profiles one can undertake after completing MBA in Digital Marketing along with their salaries are mentioned in the table below:
|
MBA in Digital Marketing Job Roles |
Description |
MBA in Digital Marketing Salary |
|---|---|---|
|
Social Media Manager |
They are responsible for managing and executing social media strategies for businesses or organizations. |
INR 1.3 - 13 LPA |
|
Paid Media Manager/Specialist |
A Paid Media Manager is a professional responsible for creating and implementing digital marketing campaigns to drive traffic, generate leads, and increase revenue for a company. |
INR 3 - 14 LPA |
|
Campaign Manager |
A Campaign Manager is a professional responsible for overseeing and coordinating the planning, execution, and evaluation of a specific campaign or project within the context of media management, public relations, advertising, or politics. |
INR 3 - 16.1 LPA |
|
SEO Manager |
An SEO Manager is a professional responsible for overseeing and implementing search engine optimization (SEO) strategies for a website or multiple websites. |
INR 3 - 16.4 LPA |
|
Digital Marketing Manager |
A marketing professional who is responsible for developing and implementing digital marketing strategies to promote a company's products or services online. |
INR 3 - 19 LPA |
Note: The average salary has been taken from Ambitionbox.com.
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Emerging Trends in MBA Digital Marketing
- Digital Transformation: Increased focus on digital tools and technologies, including data analytics, AI, and automation, to prepare students for a tech-driven business environment.
- User-Generated Content: The use of user-generated content in Digital Marketing has grown significantly because user-generated content (UGC) makes Digital Marketing more authentic and approachable, brands are using it more and more to foster engagement, trust, and authenticity with their audience.
- Personalized Marketing and Branding: Personalization is becoming more and more crucial in Digital Marketing. Data-driven insights are being used by brands and content producers to customize visual material to the preferences, behaviors, and demographics of specific audiences.
MBA in Digital Marketing Scope: Jobs, Salary, and Further Education in India
The scope of MBA in Digital Marketing is very wide offering multiple opportunities to candidates after pursuing the course. They can prepare for competitive exams, pursue courses for upskilling, or take a full-time job based on their professional pursuits. There are many career prospects available in the market for MBA in Digital Marketing graduates because they are created to fit into several functions in an organization. Given below are the top industries that hire MBA in Digital Marketing graduates:
|
Sectors |
Description |
|---|---|
| IT Companies | In this Sector MBA in Digital Marketing graduates use all marketing tools and techniques to develop strong and innovative strategies to promote the business brand, products, and services. |
| Hotels and Restaurents | Hotels and Restaurants hire MBA Digital Marketing Graduates to create and execute marketing campaigns for brands across various platforms. |
| Retail Stores and Shops | E-commerce platforms and retail brands rely heavily on digital marketing to drive sales, engage customers, and optimize online presence. Thus they hire graduates of this course to increase website traffic, enhance user experience, and execute targeted campaigns. |
| Manufacturing Industries | The Manufacturing Industries employ MBA in Digital Marketing Graduates to implement omnichannel strategies, improve customer engagement, and analyze market performance. |
| Government Sector | The work of an MBA Digital Marketing graduate in the Government sector is to run awareness campaigns, manage social media presence, and target specific communities. |
Note: The information is taken from external sites and may vary.
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Courses after MBA in Digital Marketing
Candidates can pursue different certifications after an MBA Digital Marketing to upskill themselves. Below mentioned are the few certification courses candidates can pursue:
|
Courses |
Description |
|---|---|
| Digital Marketing Certification | It is a Certification Course that helps students become more employable and skilled in digital marketing. |
| Customer Relationship Management Certification | It is a Course that teaches topics like customer data analytics, customer service, sales, and marketing automation. |
| Data Analytics Certification | It is a Certification Course that is beneficial to learn skills in collecting, organizing, and analyzing data to draw meaningful business insights. |
| Brand Management Certification | A brand management certification helps the students gain skills for building and maintaining a strong brand, beneficial for those advancing their marketing or branding careers. |
| Product Management Certification | This course typically focuses on the internal components of bringing a product to market, including product development, strategy, and team coordination. Product marketer certifications emphasize the skills required for effectively launching and marketing new products to target audiences. |
Note: The information is taken from external sites and may vary.
Top Recruiters for MBA in Digital Marketing Graduates in India
Some of the top recruiting companies offering the highest Salary after an MBA in Digital Marketing are mentioned below:
|
MBA in Digital Marketing Top Recruiters |
||
|---|---|---|
|
|
|
Myntra |
|
Microsoft |
Amazon |
|
|
BCG |
HDFC |
J.P Morgan Chase & Co |
|
IBM |
SBI |
L & T |
Job Designations for MBA in Digital Marketing Candidates
There are various jobs after MBA in Digital Marketing both as a fresher and an experienced individual. To understand those jobs better, refer to the tables below:
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There are plenty of the best MBA in Digital Marketing colleges in India like LPU, IIM Bodh Gaya, and Shoolini University, etc., that offer good placement percentages in MBA in Digital Marketing programs.
Let’s get through the list of the popular MBA in Digital Marketing colleges in India along with their placement statistics.
|
Top MBA in Digital Marketing Colleges |
MBA in Digital Marketing Salary |
|---|---|
|
INR 7.25 lakh |
|
|
INR 9 lakh |
|
|
INR 11.68 lakh |
|
|
INR 7.5 lakh |
|
|
INR 6.2 lakh |
|
|
INR 12 lakh |
|
|
INR 5.57 lakh |
|
|
INR 3.49 lakh |
|
|
INR 5 lakh |
|
|
INR 8.65 lakh |
FAQs related to MBA in Digital Marketing
Q. Why should I pursue a MBA in Digital Marketing Course?
A. MBA in Digital Marketing could be the best career choice for someone with a creative knack for seeing things and possessing an innovative problem-solving approach towards them. In this era of technology and digitalization, digital marketing is going to be the future, and therefore pursuing an MBA in Digital Marketing can be advantageous in so many ways. We have mentioned some of the benefits below:
- Huge Demand for Skilled Marketers: Due to ongoing digital transformations in organizations, there is an ongoing increased demand for adept digital marketing professionals in the economy.
- Fast-Growing Market: The digital market has been growing exponentially since the emergence of the Internet, especially after COVID-19 happened. The Internet expects 4 - 5 million people coming on the Internet in the next 3 years. This signifies more business and a greater number of marketers for the digital presence of those businesses.
- Diversity in Job Roles: Candidates have the opportunity to pursue various job roles after pursuing MBA in Digital Marketing including SEO Strategist, Social Media Specialist, Paid Media Specialist, and Digital Marketing Manager.
- Well-paying jobs: Big businesses and organizations spend around 10% of their annual revenue on digital marketing. There is a lot of scope for potent and skilled marketers to make a lot of money in digital marketing. A skilled and experienced digital marketer can easily make INR 20 lakhs a year.
- Freelancing Opportunities: Candidates can also be their own boss and pursue remote freelancing opportunities providing them greater flexibility and helping to establish a better work-life balance.
Q. What are the Job Opportunities in Government Sector for an MBA in Digital Marketing Graduate?
A. The below table mentions some of the government jobs candidates can pursue after completing MBA in Digital Marketing.
|
Job Profiles in MBA Digital Marketing |
MBA Digital Marketing Salary (in INR) |
|---|---|
|
Branch Marketing Manager |
10.6 lakh |
|
Relationship Manager |
4.9 lakh |
|
Marketing Executive |
3.4 lakhs |
|
Bank Executive |
2.8 lakh |
|
Insurance Marketing Officer |
2.9 lakh |
|
Project Manager |
17.4 lakh |
Q. What are the emerging trends in the field of Digital Marketing?
A. Digital Marketing is a growing field and hence is evolving at a faster pace as compared to other fields. Some of the upcoming and emerging MBA in Digital Marketing trends are mentioned below:
- Influencer Marketing
- Omnichannel Marketing
- Artificial Intelligence
- Video Marketing
- Metaverse
Q. In Which Indian cities I can find good work opportunities after completing MBA in Digital Marketing?
A.
The below table includes the names of some top cities where students can find better options for employment in the field of Digital Marketing:
|
Name of the City |
Average Salary (in INR) |
|---|---|
|
Delhi |
7 lakh |
|
Mumbai |
12.5 lakh |
|
Pune |
13.8 lakh |
|
Chennai |
9.1 lakh |
|
Hyderabad |
11.8 lakh |
Q. Which Government departments are hiring graduates with MBA Digital Marketing?
A. Earlier government sector jobs were all about competitive exams. However, in the current market scenario, a lot of government ministries are offering jobs to digital marketing candidates. These ministries offer good salaries as well as better learning opportunities for both freshers and experienced candidates. To learn more about such ministries and departments, read the below section.
- Ministry of Information and Broadcasting: Digital Marketers work on social media campaigns and content creation regarding different government policies and programs for the public.
- Ministry of Education: Digital Marketers promote different educational initiatives and reforms undertaken by the government. To do the same, they create engaging content for social media and run online campaigns to increase about various educational programs.
- Ministry of Health and Family Welfare: Digital marketing is needed in this department to spread vital health information to the general public. This includes awareness about diseases, vaccination drives, and practices for a healthy lifestyle.
- Ministry of Tourism: Digital Marketers are hired in the tourism sector to promote cultural events, tourist destinations, and cultural heritage sites.
- Ministry of Commerce and Industry: Digital marketers promote trade, investments, and industrial policies using different social media channels.
- Department of Science and Technology: In this department, the major responsibility of digital marketers is to promote technological innovations and scientific research.
- Defense and Military Departments: These departments use digital marketing for recruitment campaigns and to showcase their different achievements and events.
Q. Which are the best countries to work in digital Media field?
A. Though, every country offers abundant opportunities in the field of Digital Marketing. Yet some countries are preferred more over others when it comes to learning and financial opportunities. To know more about those countries, check the description below:
- USA
- Canada
- UK
- Australia
- Spain
- Ireland
- Netherlands
Q. Which are the competitive exams I can appear after completing MBA Digital Marketing?
A. After pursuing MBA in Digital Marketing, candidates have developed that sense of strategic thinking and managerial skills needed to ace in government-level examinations. Some of the competitive exams after MBA in Digital Marketing are mentioned below.
|
Name of Examination |
Conducting Authority |
|---|---|
|
Civil Services Examination |
Union Public Service Commission |
|
Indian Economic Services Examination |
Union Public Service Commission |
|
RBI Exam |
RBI |
|
SSC CGL |
Staff Selection Commission |
|
IBPS PO |
Institute of Banking Personnel Selection |
|
SBI PO |
State Bank of India |
|
NIBM PO Exam |
NIBM |
|
SEBI Grade A Officer Exam |
Securities and Exchange Board of India |
|
Central Excise and Customs Inspector Exam |
- |
|
IRMS Exam |
Union Public Service Commission |
Q. In Which Job Designations an MBA in Digital Marketing graduate can work?
A. There are various jobs after MBA in Digital Marketing both as a fresher and an experienced individual. To understand those jobs better, refer to the tables below:
|
Job Designations for Freshers |
Average Salary (in INR) |
|---|---|
|
Digital Marketing Manager |
9.1 lakh |
|
Digital Marketing Executive |
3 lakh |
|
Digital Marketing Specialist |
6.8 lakh |
|
Social Media Manager |
5.4 lakh |
|
Digital Marketing Associate |
3.8 lakh |
Below is the list of Job Designations for people with experience in the fiel of Digital Marketing:
|
Job Designations for Experienced |
Average Salary (in INR) |
|---|---|
|
Head of Digital Marketing |
31.2 lakh |
|
Senior Marketing Manager |
21.7 lakh |
|
Content Marketing Manager |
13.5 lakh |
|
Senior Digital Marketing Associate |
6.1 lakh |
|
Marketing Director |
48.2 lakh |
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Student Forum
Anything you would want to ask experts?Answered a week ago
Digital Marketing is super in-demand and constantly changing these days. As brands move their focus online, there's a big need for talented marketers who know their stuff—both in strategy and tools.
You should consider pursuing a short-term online course in Digital Marketing. By short-term, I mean a
R
Contributor-Level 8
Answered a week ago
Ask yourself this. Do you want to do MBA? or is the sole aspect of pursuit of MBA is getting skills related to Digital Marketing. If it's the latter, then perhaps you should focus on getting yourself a job oriented course that will propel your digital marketing career.
Search for a programme that in
R
Contributor-Level 8
Answered a month ago
Digital marketing has become vital for Hotel Management as most customers book services online. Hotels rely on social media campaigns, SEO, and online reviews to attract and retain guests.
Managers must understand digital strategies to improve brand visibility, manage reputation, and personalize gues
N
Contributor-Level 10
Answered 2 months ago
Yes, Most of the modern syllabus of BBA Marketing have Digital Marketing, SEO, Social Media Marketing, Google Ads, and E-commerce strategies as core or elective subjects. Many colleges also encourage students to get external certifications (like Google, HubSpot, Meta Blueprint).
M
Contributor-Level 7
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