Career After MBA Digital Marketing: Salary 2026, Jobs, Top Recruiters, Placements

A Career in MBA in Digital Marketing is increasingly growing due to the increased market competition and low cost involved in various digital marketing strategies. Before the 21st century, print media was used as a major means to market organizations. But with the advent of technology and increased growth of social media platforms and their impact on influencing the consumer, MBAs in  Digital Marketing careers are gaining greater reverence providing ample opportunities to candidates.

Candidates can choose to work under the core domain of Digital Marketing or choose to pursue one specialization like Social Media Marketing, Email Marketing, Content Marketing, or Paid Search under the umbrella term Digital Marketing. Further, there are opportunities in both government and private sectors. MBA in Digital Marketing can be pursued as an extension to BBA in Digital Marketing to enhance one’s skills and knowledge and provide better financial opportunities at the same time.

MBA in Digital Marketing Salary is appealing to freshers as well as experienced candidates. The average salary ranges from INR 2 lakh- to INR 30 lakh depending on skillset and years of experience. MBA in Digital Marketing Scope is very wide and the candidates have the opportunity to get recruited at the top organizations, including some of the best digital marketing agencies like Pulp Strategy and Red Dash Media.

Some of the top job profiles individuals can pursue after completing MBA in Digital Marketing include Marketing Manager, Social Media Manager, Public Relations Manager, and Digital Strategist. To know more about the upcoming future trends and growth avenues in MBA Digital Marketing keep reading the article.

MBA in Digital Marketing Career: Quick Facts

• The U.S. Bureau of Labor Statistics (BLS) forecasts a 10% growth in employment for advertising, promotion, and marketing managers from 2021 to 2031, which surpasses the average growth rate of all occupations.
• The Digital Marketing market is further expected to scale with a CAGR of 32.1% by 2028, with a value of USD 24.1 billion.
• According to LinkedIn, The “Digital Marketing Specialist” role is among the top 10 most in-demand jobs with 860,000 job openings.

Career Profiles in MBA Digital Marketing Career 

MBA in Digital Marketing is one of the top emerging marketing fields, and there is a great demand for professionals who understand the use and operation of social media and other digital platforms for marketing a product or service. Career prospects after completing the MBA in Digital Marketing are very good as there is a high demand for digital marketing professionals in IT, e-Commerce, FMCG, Goods and Services, Manufacturing, BFSI, and Sales & Marketing. Individuals also have the opportunity to work at some of the best MNCs and top private organizations to have a fulfilling job and career in MBA Digital Marketing. Some of the top profiles one can undertake after completing MBA in Digital Marketing along with their salaries are mentioned in the table below:

MBA in Digital Marketing Job Roles	Description	MBA in Digital Marketing Salary
Social Media Manager	They are responsible for managing and executing social media strategies for businesses or organizations.	INR 1.3 - 13 LPA
Paid Media Manager/Specialist	A Paid Media Manager is a professional responsible for creating and implementing digital marketing campaigns to drive traffic, generate leads, and increase revenue for a company.	INR 3 - 14 LPA
Campaign Manager	A Campaign Manager is a professional responsible for overseeing and coordinating the planning, execution, and evaluation of a specific campaign or project within the context of media management, public relations, advertising, or politics.	INR 3 - 16.1 LPA
SEO Manager	An SEO Manager is a professional responsible for overseeing and implementing search engine optimization (SEO) strategies for a website or multiple websites.	INR 3 - 16.4 LPA
Digital Marketing Manager	A marketing professional who is responsible for developing and implementing digital marketing strategies to promote a company's products or services online.	INR 3 - 19 LPA

Note: The average salary has been taken from Ambitionbox.com.

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Emerging Trends in MBA Digital Marketing

• Digital Transformation: Increased focus on digital tools and technologies, including data analytics, AI, and automation, to prepare students for a tech-driven business environment.
• User-Generated Content: The use of user-generated content in Digital Marketing has grown significantly because user-generated content (UGC) makes Digital Marketing more authentic and approachable, brands are using it more and more to foster engagement, trust, and authenticity with their audience.
• Personalized Marketing and Branding: Personalization is becoming more and more crucial in Digital Marketing. Data-driven insights are being used by brands and content producers to customize visual material to the preferences, behaviors, and demographics of specific audiences.

MBA in Digital Marketing Scope: Jobs, Salary, and Further Education in India

The scope of MBA in Digital Marketing is very wide offering multiple opportunities to candidates after pursuing the course. They can prepare for competitive exams, pursue courses for upskilling, or take a full-time job based on their professional pursuits. There are many career prospects available in the market for MBA in Digital Marketing graduates because they are created to fit into several functions in an organization. Given below are the top industries that hire MBA in Digital Marketing graduates:

Sectors	Description
IT Companies	In this Sector MBA in Digital Marketing graduates use all marketing tools and techniques to develop strong and innovative strategies to promote the business brand, products, and services.
Hotels and Restaurents	Hotels and Restaurants hire MBA Digital Marketing Graduates to create and execute marketing campaigns for brands across various platforms.
Retail Stores and Shops	E-commerce platforms and retail brands rely heavily on digital marketing to drive sales, engage customers, and optimize online presence. Thus they hire graduates of this course to increase website traffic, enhance user experience, and execute targeted campaigns.
Manufacturing Industries	The Manufacturing Industries employ MBA in Digital Marketing Graduates to implement omnichannel strategies, improve customer engagement, and analyze market performance.
Government Sector	The work of an MBA Digital Marketing graduate in the Government sector is to run awareness campaigns, manage social media presence, and target specific communities.

Note: The information is taken from external sites and may vary.

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Courses after MBA in Digital Marketing 

Candidates can pursue different certifications after an MBA Digital Marketing to upskill themselves. Below mentioned are the few certification courses candidates can pursue:

Courses	Description
Digital Marketing Certification	It is a Certification Course that helps students become more employable and skilled in digital marketing.
Customer Relationship Management Certification	It is a Course that teaches topics like customer data analytics, customer service, sales, and marketing automation.
Data Analytics Certification	It is a Certification Course that is beneficial to learn skills in collecting, organizing, and analyzing data to draw meaningful business insights.
Brand Management Certification	A brand management certification helps the students gain skills for building and maintaining a strong brand, beneficial for those advancing their marketing or branding careers.
Product Management Certification	This course typically focuses on the internal components of bringing a product to market, including product development, strategy, and team coordination. Product marketer certifications emphasize the skills required for effectively launching and marketing new products to target audiences.

Note: The information is taken from external sites and may vary.

Top Recruiters for MBA in Digital Marketing Graduates in India

Some of the top recruiting companies offering the highest Salary after an MBA in Digital Marketing are mentioned below:

MBA in Digital Marketing Top Recruiters
Facebook	Google	Myntra
Microsoft	Amazon	LinkedIn
BCG	HDFC	J.P Morgan Chase & Co
IBM	SBI	L & T

Job Designations for MBA in Digital Marketing Candidates

There are various jobs after MBA in Digital Marketing both as a fresher and an experienced individual. To understand those jobs better, refer to the tables below:

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Best MBA in Digital Marketing Colleges for Placements in India

There are plenty of the best MBA in Digital Marketing colleges in India like LPU, IIM Bodh Gaya, and Shoolini University, etc., that offer good placement percentages in MBA in Digital Marketing programs.

Let’s get through the list of the popular MBA in Digital Marketing colleges in India along with their placement statistics.

Top MBA in Digital Marketing Colleges	MBA in Digital Marketing Salary
Lovely Professional University	INR 7.25 lakh
Welingkar Mumbai	INR 9 lakh
IIM Bodh Gaya	INR 11.68 lakh
Graphic Era Deemed to be University	INR 7.5 lakh
Thiagarajar School of Management	INR 6.2 lakh
New Delhi Institute of Management	INR 12 lakh
Shoolini University	INR 5.57 lakh
Parul University	INR 3.49 lakh
Prestige Institute of Management and Research	INR 5 lakh
Shanti Business School	INR 8.65 lakh

Following are the most popular MBA in Digital Marketing Colleges in India. Learn more about these MBA in Digital Marketing colleges (Courses, Reviews, Answers & more) by downloading the Brochure.

Following are the top exams for MBA in Digital Marketing. Students interested in pursuing a career on MBA in Digital Marketing, generally take these important exams.You can also download the exam guide to get more insights.

Following are the most popular MBA in Digital Marketing courses, based on alumni reviews. Explore these reviews to choose the best course in MBA in Digital Marketing.

Following are the most popular MBA in Digital Marketing UG Courses . You can explore the top Colleges offering these UG Courses by clicking the links below.

Following are the most popular MBA in Digital Marketing PG Courses . You can explore the top Colleges offering these PG Courses by clicking the links below.