MBA in Digital Marketing Admission 2026: Dates, Eligibility, Fees, & Selection Process

Updated on May 27, 2025 12:43 IST

Admission to MBA in Digital Marketing is similar to any other MBA program. To be eligible to pursue an MBA in Digital Marketing, one must have completed graduation in any stream with an aggregate of Entrance exams conducted at the national, state, and university levels. Some of the commonly accepted entrance exams include CAT, XAT, MAT, SNAP, and CMAT. Some of the top colleges offering MBA in Digital Marketing include prestigious universities like the Indian Institute of Technology (IIT), Indian Institute of Management (IIM), LPU, IMT Ghaziabad, and Chandigarh University. The average fees range from INR 1 - 11 lakh

MBA in Digital Marketing is a 2-year postgraduate degree program focusing on providing comprehensive knowledge regarding different marketing tools on a digital level to promote a product or service. MBA in Digital Marketing to curriculum includes subjects like content strategy, email marketing, and social media marketing. With 197 colleges providing MBA in Digital Marketing specialization, this course is so much in demand due to the rising demand for skilled online marketing professionals. Read more to know more about MBA in Digital Marketing admission 2025.

MBA in Digital Marketing Latest Updates:

  • The CAT 2025 registration is now open for admission to MBA/PGDM courses. The last date to register is Sep 13, 2025. Furthermore, the CAT 2025 exam is scheduled to be held on Nov 30, 2025.

  • The KMAT Karnataka 2025 exam for admission to MBA/PGDM and MCA courses will be held on September 7, 2025.
  • The MAT September 2025 registration process is now open for both PBT and CBT modes. The last date to register for PBT is Sep 15, 2025, and for CBT is Sep 22, 2025. Furthermore, the MAT 2025 PBT and CBT exams will be held on Sep 21, 2025, and Sep 28, 2025, respectively.

  • The XAT registration process 2026 is now open for MBA/PGDM courses. The last date to register is Dec 5, 2025. Furthermore, the XAT 2026 exam will be held on January 4, 2026.

MBA in Digital Marketing Admission 2025: Eligibility Criteria

Colleges have specific eligibility criteria for MBA programs in Digital Marketing, including prior qualifications, minimum academic performance and possible entrance exams or interviews. This section outlines the requirements for Digital Marketing MBA programs at various colleges in India.

Digital Marketing MBA Eligibility Criteria for Top Colleges in India

Candidates who want to pursue MBA in Digital Marketing can find the eligibility criteria of Top Colleges in India in the table below:

Top MBA in Digital Marketing Colleges in India Digital Marketing Course

Top Digital Marketing Colleges Eligibility Criteria

IIM
  • MBA in Digital Business Management
  • Candidates should possess a Bachelor's degree with a minimum of 50% marks (45% for SC/ST/PwD) from a recognized university.
  • Candidates need to take the Common Admission Test (CAT) and meet the specific cut-off scores.
Gujarat University
  • I-MBA in Digital Marketing and Sustainability
  • Candidate must have passed 10+2 in any stream from a recognized Board.
Chandigarh University (CU)
  • MBA in Digital Marketing
  • Candidates generally need a Bachelor's degree in any discipline from a recognized university/institution with a minimum of 50% marks.
  • Candidates also need to qualify CUCET (Chandigarh University Common Entrance Test). 
Galgotias University
  • MBA in Digital Marketing
  • MBA in Digital Marketing - Joint Certification with IBM
  • Candidates must have passed a bachelor's degree in relevant subjects with a minimum of 60% aggregate marks from a recognized University.
Amity Business School (ABS)
  • MBA in Digital Marketing
  • Candidates should possess a bachelor's degree with a minimum of 50% marks and should have valid scores in MBA entrance exams such as CAT, MAT, etc.

Note: This information is sourced from the official website of the institute and may vary.

General Eligibility Criteria for MBA Digital Marketing

The admission procedure for the MBA in Digital Marketing relies on entrance exam performance or merit along with personal interviews and group discussions. The Eligibility criteria for MBA Digital Marketing is same as the MBA. Candidates can find the minimum criteria below:

  • The candidate must have completed graduation or equivalent from a recognized university.
  • The bachelor’s degree can be in any course from the three streams – Arts, Commerce, and Science.
  • There is a minimum percentage criterion in most of the colleges. The minimum aggregate required in graduation is 50 percent for General/OBC category candidates and 45 percent for SC/ST candidates.
  • Some colleges want students to have English as a compulsory subject in high school.

MBA in Digital Marketing Admission Process 2025

The standard admission procedure for almost every college is the same and students can check the below points to get a general idea.

The basic admission procedure for practically every college is the same, and students can gain a rough understanding by reviewing the items below.

  • Candidates need to first shortlist which college or institute they want to apply to. Candidates must then review the requirements for the entrance exam. Most institutes adhere to the minimum graduation score criteria of 50% average or equivalent from an accredited university.
  • The minimum aggregate score for reserved category students is 45 percent. Candidates must next assess whether they are qualified to apply to that particular institution or not.
  • Applicants must fill out an application form and pay the necessary fees. Then, they need to prepare for the entrance exams. Only a good score will help them in getting admission to good colleges.
  • Candidates can later check their exam results and if they’re through they can complete the remaining steps. 

Read More: Get to know MBA Fees details fo the Admissions in 2025

MBA in Digital Marketing Admissions 2025

Just like every other MBA program, MBA in Digital Marketing Admissions is based on entrance exams conducted at national and state levels. Some of the top exams include CAT, XAT, MAT, SNAP, and TANCET. These exams have their own syllabus, exam pattern, and eligibility criteria. 

MBA in Digital Marketing Exams 2025

Admission to MBA in Digital Marketing is based on the entrance exam score. Some of the commonly accepted entrance exams along with their dates and exam schedule are mentioned in the table below. 

MBA in Digital Marketing Exams MBA in Digital Marketing Exam Date MBA in Digital Marketing Exam Schedule

CAT 2025

Nov '25 (Tentative)

CAT Exam Date 2025

MAT 2025

MAT PBT - 31 May ' 25

MAT CBT - 08 Jun ' 25

MAT Exam Date 2025

XAT 2026

Jan '26 (Tentative)

XAT Exam Date 2026

CMAT 2026

Jan '26 (Tentative)

CMAT Exam Date 2026

ATMA 2025

01 Jun ' 25

ATMA Exam Date 2025

MAH CET 2026

Apr '26 (Tentative)

MAH CET Exam Date 2026

CUET PG 2026 Mar '26 (Tentative) CUET PG Exam Date 2026

TANCET 2026

Mar '26 (Tentative)

TANCET Exam Date 2026

NMAT 2025

Nov '25 (Tentative)

NMAT Exam Date 2025

Note: This information is sourced from the official website of the institute/exam and may vary.

Quick links Relevant to MBA in Digital Marketing:

MBA Outlook Report 2025

Top MBA Specialisations 

TANCET 2025 Percentile Score vs Rank Analysis

MBA in Digital Marketing Admissions 2025: Entrance Exams Syllabus 

Before appearing for the exam, or even before starting the preparation one needs to go through the syllabus of entrance exams. The table below mentions some of the important management exams and their syllabus respectively. To get a better understanding of the same, refer to the table.

MBA in Digital Marketing Entrance Exam  MBA in Digital Marketing Entrance Exam Syllabus

CAT
The CAT exam syllabus includes three subjects – Verbal Ability & Reading Comprehension (VARC), Data Interpretation & Logical Reasoning (DILR), and Quantitative Aptitude (QA). The main topics of focus while covering the CAT syllabus are Arithmetic, Algebra, Geometry, Percentages, Graphs, English Grammar, Coding-Decoding, Series Completion, etc.

MAT
MAT Syllabus includes Language Comprehension, Intelligence and Critical Reasoning, Data Analysis and Sufficiency, Mathematical Skills, and Indian and Global Environment. The syllabus for MAT has been designed to check the candidate’s analytical skills, logical aptitude, English comprehension, and general awareness.
XAT The XAT exam syllabus includes topics from decision-making, Verbal & Logical Ability, Quantitative Ability & Data Interpretation, and General Knowledge.
CMAT CMAT Syllabus consists of five subjects – Quantitative Techniques & Data Interpretation, Logical Reasoning, Language Comprehension, General Awareness, and Innovation & Entrepreneurship.
SNAP SNAP syllabus includes topics from General English, Quantitative Ability, and Reasoning like other entrance exam syllabus.

Note: This information is sourced from the official website of the institute/exam and may vary.

MBA Digital Marketing Admission 2025: Quick Preparation Tips

Preparing for any MBA specialization is not an easy task. Candidates need to be focused and determined to excel in the entrance exam to pursue an MBA in Digital Marketing Course. Applicants should adjust their strategy based on the exam's format. The general preparation approach for all MBA entrance exams is given below:

  • Identify Requirements: Before applying to a college for MBA admission, students must have a thorough awareness of the requirements and accepted test scores for that institution.
  • Entrance Exams: The aspirants should understand which colleges accept which entrance tests and then plan their whole preparation according to their preferences for colleges.
  • Select Specialisation: The candidates need to select their MBA specialization and program from among the numerous prestigious B-schools in India.
  • Calculate Fees: The aspirants should also be aware of the updated fee structure of the MBA in Digital Marketing program before taking admission to any college.
  • AICTE/UGC Approved Institutes: The candidates should also be aware of the colleges that are approved by the All India Council for Technical Education (AICTE)/University Grants Commission (UGC) as it increases the reliability of the institute.
  • Know exam patterns and the weightage of various sections in the examination as well as the negative marking and time limit for various examinations.
  • Understand and memorize the syllabus thoroughly to prepare a strategy for the easy and difficult topics and analyze the most important and mark-fetching areas in exams.
  • Refer to limited sources to avoid confusion and clear the basic concepts. Candidates can refer to basic books for Reasoning and Verbal Ability and refer to guidebooks for Management aptitude.
  • Prepare a timetable to prioritize the important subjects and cover all topics for reading as well as revisions. 
  • Refer to PYQs to understand the difficulty of the examination and prepare effectively for the most repeated areas.
  • Solve Mock Tests to gauge preparation and increase the ability to attempt more and reduce wrong attempts.

 Quick Links for MBA Digital Marketing Admission:

CAT Mock Test MAT Mock Test  XAT Mock Test

MBA in Digital Marketing Admission 2025

The admission process for MBA in Digital Marketing has undergone significant changes in recent years. Candidates are now required to take entrance tests, and their scores will determine how they prepare for Group Discussions and Personal Interviews (GD/PI) in line with the requirements for the MBA in Digital Marketing admission for 2025. Below is the list of Best MBA in Digital Marketing Colleges in India:

MBA in Digital Marketing Admission 2025 in Best Government Colleges

Government MBA colleges charge lower tuition fees than private MBA institutes. Students can choose between these colleges based on their intended field of study and tuition structure. Before making a final decision, students should research the entrance examinations, admission process, syllabus, and placements.

 The table below offers average fees of  top government MBA programs along with the course details.

MBA in Digital Marketing Government Colleges Admission Details Average Fees

Ajeenkya DY Patil University - Seamedu School of Pro-Expressionism MBA in Digital Marketing Admission

NA

Gujarat University MBA in Digital Marketing Admission

INR 3.06 Lakh

IIM Bodh Gaya MBA in Digital Marketing Admission

INR 9.6 Lakh

IIT Patna MBA in Digital Marketing Admission

INR 10 Lakh

iNurture - Swarrnim University MBA in Digital Marketing Admission

NA

Maharashtra State Skills University MBA in Digital Marketing Admission

INR 4 Lakh

Veer Madho Singh Bhandari Uttarakhand Technical University MBA in Digital Marketing Admission

INR 54,000 - 6.8Lakh

Note: The information is sourced from the official/counselling body of the institute/exam. 

Predict Your Chances with MBA Cutoff Predictor 2025

MBA in Digital Marketing Admission 2025 in Top Private Colleges

MBA in Digital Marketing can be pursued from a number of private colleges. Interested students can go through the table below to know the names of popular colleges along with the entrance exams accepted and the current status of the applications.

MBA in Digital Marketing Private Colleges Admission Details

Average Fees

Chandigarh University (CU) MBA in Digital Marketing Admission

INR 6.4 Lakh

Galgotias University MBA in Digital Marketing Admission

INR 2.98 Lakh

GIBS Business School MBA in Digital Marketing Admission

INR 9.5 Lakh

Graphic Era Deemed to be University MBA in Digital Marketing Admission

INR 7.17 Lakh

ITM Business School, Navi Mumbai MBA in Digital Marketing Admission

INR 12.45 Lakh

Lloyd Business School MBA in Digital Marketing Admission

INR 7.25 Lakh

Lovely Professional University (LPU) MBA in Digital Marketing Admission

INR 9.6 Lakh

New Delhi Institute of Management MBA in Digital Marketing Admission

INR 12.75 Lakh

Prestige Institute of Management and Research MBA in Digital Marketing Admission

INR 1.59 Lakh

Thiagarajar School of Management MBA in Digital Marketing Admission

INR 11 Lakh

UPES MBA in Digital Marketing Admission

INR 1.75 Lakh

Note: The information is sourced from the official/counselling body of the institute/exam.

MBA in Digital Marketing Admission 2025: Colleges Accepting Different Exam Scores

Students desirous of pursuing MBA in Digital Marketing course need to shortlist colleges on various factors like entrance exams, specialization, fees, scope, placements, and cut-offs. Students can select the best suitable college for them with the help of the MBA college predictor.

Also, the links below include the name of the colleges on the basis of the entrance exams they accept. It will give an idea to the aspirants and help them in making their choice.

Click on the links below to find popular MBA in Digital Marketing colleges in India as per the entrance exam score acceptance.

MBA in Digital Marketing Admission 2025: Placements in Top Colleges

The choice of college marks the stepping stone towards a good career in the future. Given below is a list of some of the Best MBA in Digital Marketing Colleges with Median Salary offered in 24:

Best MBA in Digital Marketing Colleges

MBA in Digital Marketing Salary

New Delhi Institute of Management Placements

INR 12 lakh

IIM Bodh Gaya Placements

INR 11.68 lakh

Welingkar Mumbai Placements

INR 9 lakh

Shanti Business School Placements

INR 8.65 lakh

Graphic Era Deemed to be University Placements

INR 7.5 lakh

Lovely Professional University Placements

INR 7.25 lakh

Thiagarajar School of Management Placements

INR 6.2 lakh

Shoolini University Placements

INR 5.57 lakh

Prestige Institute of Management and Research Placements

INR 5 lakh

Parul University Placements

INR 3.49 lakh

Note: The information is sourced from the official/counselling body of the institute/exam.

Relevant links for MBA in Digital Marketing:

Know the best MBA Colleges with Predictor

IGNOU MBA Admission 2025: Dates, Eligibility, Registration, Course Fee, OPENMAT Exam

Table of contents
  • Popular Exams
  • Popular MBA in Digital Marketing Colleges in India
  • Popular Private MBA in Digital Marketing Colleges in India
  • Most Popular Courses
  • Popular MBA in Digital Marketing UG Courses
  • Popular MBA in Digital Marketing PG Courses

Popular Exams

Following are the top exams for MBA in Digital Marketing. Students interested in pursuing a career on MBA in Digital Marketing, generally take these important exams.You can also download the exam guide to get more insights.

24 Dec ' 25

CAT 2025 result announcement

8 Dec ' 25 - 10 Dec ' 25

CAT 2025 answer key challenge

14 Feb ' 26 - 22 Feb ' 26

IBSAT 2025 Selection Process

30 Dec ' 25

IBSAT 2025 Result

23 Feb ' 26

MAT Feb 2026 PBT Registration last date

26 Feb ' 26

MAT Feb 2026 PBT admit card

Popular MBA in Digital Marketing Colleges in India

Following are the most popular MBA in Digital Marketing Colleges in India. Learn more about these MBA in Digital Marketing colleges (Courses, Reviews, Answers & more) by downloading the Brochure.
2 Courses
27.5 L
20.05 - 34.53 LPA

#1 NIRF

2 Courses
26 L
32.61 LPA

#2 NIRF

14 L - 22.5 L
24.76 - 27.5 LPA

#3 NIRF

2 Courses
12 L
15.59 LPA

#4 NIRF

12.6 L
31 LPA

#5 NIRF

2 Courses
17.72 L - 24.9 L
26.04 LPA

#11 NIRF

Popular Private MBA in Digital Marketing Colleges in India

9 Courses
9.25 L - 10.75 L
4.6

#97 Business Today

MBA/PGDM Applications open till Jan 30, 2026. Apply Now

1.35 L - 6 L
4.3

#235 Business Today

MBA/PGDM Applications open. Apply Now

9.85 L - 10.85 L
4.3

MBA/PGDM Applications open. Apply Now

3 Courses
13.75 L
9.5 LPA

#86 NIRF

Only B-School to get AICTE Award Thrice in a row. Highest Package 16.1L,Avg Package 6.5L
13.5 L - 24 L
4.0
2 Courses
10.75 L
12 LPA

#158 Business Today

MBA/PGDM Applications open. Apply Now

Popular MBA in Digital Marketing UG Courses

Following are the most popular MBA in Digital Marketing UG Courses . You can explore the top Colleges offering these UG Courses by clicking the links below.

UG Courses

Popular MBA in Digital Marketing PG Courses

Following are the most popular MBA in Digital Marketing PG Courses . You can explore the top Colleges offering these PG Courses by clicking the links below.

PG Courses

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Answered 2 days ago

From my experience, GIBS doesn't treat these new-age areas like optional topics — they're actually built into how we learn. Digital marketing, analytics, fintech, consulting, and all these emerging roles come through workshops, case studies, tools training, and even internships. For example, we've h

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M

Monisha

Contributor-Level 7

Answered a week ago

Yes, doing an MBA in Digital Marketing from Chandigarh University can be a good option, but it depends on your goals. Here is a simple comparison to help you decide:

  • Chandigarh University offers a recognised MBA degree, good campus exposure, and placement support, which is helpful if you want a forma

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Neethu Nanjan

Beginner-Level 5

Answered 2 weeks ago

Candidates must pass Class 12 or equivalent from a recognised board to apply for BA Graphic Design and Digital Marketing at Manipal Institute of Communication. Aspirants also need to appear for a Home-Based Test followed by a PI round to get admission in this course.

N

Nishtha Shukla

Guide-Level 15

Answered a month ago

Hi.

Yes,  

The B.Sc in Digital Marketing at AAFT includes a “Web Analytics and Tools” subject (Semester 4) — which means students learn about analytics and presumably use analytics software/tools.

The curriculum also covers Online / Display / Media‑Buying Marketing, Programmatic Ads, Lead‑Generation an

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heena agrawal

Scholar-Level 17

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