MBA in Sales & Marketing Syllabus & Subjects 2026: Download Semester-wise PDF, Important Books

Updated on Feb 17, 2023 04:40 IST

MBA Sales and Marketing is one of the most popular management streams among youngsters. It is a business and marketing related management programme that focuses on business principles and brand management. It is a two-year postgraduate programme that focuses on the planning, organising, hiring, managing, running, and regulating of sales and marketing in the workplace.

The course requires candidates to have a strong desire for creativity as well as excellent communication abilities. The MBA admissions process is designed to assess a candidate's ability to function effortlessly in a competitive setting. After attaining valuable skills, students can pay the desired attention to statistics to identify whether advertising and marketing strategies are effective.

Also Read:

Overview on MBA in Sales and Marketing 

MBA in Sales and Marketing Syllabus

The programme is designed by industry experts to provide managerial qualities to the budding managers and to help them in gaining deep understanding of the sales and marketing subjects.

Semester-1

Subject

Details

Financial Accounting and Reporting

Understanding the logical foundation that underpins financial statement preparation and managerial discretions in financial report preparation.

Decision Sciences

To provide an overview of the availability and application of some of these strategies. To maximise the usefulness of the final solution's informational content.

Managerial Economics

This course seeks to provide students with the essential tools of analysis and decision making at the micro level and investigates how these might be used productively in the context of managerial decision making.

Information Systems

The goal of this course is to help students improve their analytical skills, conceptual abilities, and substantive knowledge in marketing management.

Management Theory

 -------

 

Semester-2

Subject

Details

Human Resource Management

To assist students in developing an understanding of numerous topics connected to effective and efficient human resource management, as well as the conditions under which management and unions operate.

Marketing Management

The goal of this course is to help students improve their analytical skills, conceptual abilities, and substantive knowledge in marketing management.

Operations Management

To give students an understanding of various manufacturing and service organisations, as well as an understanding of Operations Management as a main functional area of management.

Corporate Finance

Provide learners a thorough understanding of basic finance theories and models. Students' analytical and critical thinking skills in financial decision making are developed.

Organisational Behaviour

Providing solid conceptual knowledge of the behaviour of individuals in organisations.

 

Semester-3

Subject

Details

Business Communication-1

Students are taught about the various skills needed for effective communication in a business.

Strategic Management

Provide an explanation of what strategy is. Strategic management content and process

Entrepreneurship Management

Entrepreneurial management is the discipline of providing a more robust management structure to the inherent inventiveness in entrepreneurship.

Retail Marketing

Retail marketing encompasses all of the methods by which a company obtains clients and persuades them to buy its goods and services.

 

Semester-4

Subject

Details

Business Communication-2

------

Personality Development

Personality development is the process that distinguishes a person and is influenced by a variety of elements such as genetics, environment, upbringing, and experience.

International Business

International business encompasses all financial activity, both governmental and private, that occur between countries.

Business ethics

Respect, kindness, and concern are the foundations of good manners and good citizenship. Business ethics has evolved into the language of manners.

Service Marketing

Intangibility, perishability, heterogeneity, and inseparability are all features of service marketing.

Advertising

Advertising refers to the strategies and practises used to bring items, services, opinions, or causes to the public's attention in order to encourage them to respond in a specific way to what is promoted.

MBA in Sales and Marketing Specialisations

Every firm, whether national and international, needs a marketing staff to disseminate the brand through various activities such as promotions, sales, commercials, and entertainment programmes. With the increasing demand for product marketing professionals, an MBA in Marketing has become one of the most sought-after degrees among both students and companies in recent years. Desirous students can gain further specialisations by studying these topics.

  • Marketing management
  • Operations management
  • Salesforce management
  • Digital marketing
  • Social Media management
  • Forecasting and marketing strategy
  • International and multi-national marketing
  • New product strategy, branding, and marketing

Also Read:

Careers after MBA in Sales and Marketing

MBA in Sales and Marketing Books and Authors

Some of the popular books related to the field of MBA in Sales and Marketing are:

Book

Author

Details

Marketing Management

G. Shainesh Philip

Marketing Insight focuses on an important marketing concept for in-depth examination and comprehension.

Social Selling Mystery

Jamie Shanks

This book will help students to master the ways that today's business requires.

The Sales Funnel Book

Nathan Williams

Interest Driven technique help students to plan, build, and deploy sales funnels that adapt to subscribers, prospects, and customers automatically.

Business Made Simple

Donald Miller

Business Made Simple teaches others what it takes to advance their careers and build a healthy and lucrative business.

Marketing and Sales Analytics

Brea Cesar

This book presents broad concepts and particular tools to help the readers in attaining the same levels of success in their own organisation.

MBA in Sales and Marketing Distance Programme

Distance education in sales and marketing management is a versatile course for people who cannot afford to learn in a traditional setting. The course is adaptable and is provided by government-approved universities. Entrance to the distance course is based on merit or an admission exam. To be admitted to this programme, candidates must apply in person. The colleges offering distance learning in the field of Marketing are:

  • IGNOU
  • Symbiosis Centre for Distance Learning, Pune
  • Utkal University, Bhubaneswar
  • Madras University, Chennai
  • Wisdom School of Management for Distance Education, Lucknow.

Read More:

Popular Colleges for MBA in Sales and Marketing

MBA Courses with Details

Table of contents
  • Popular MBA in Sales & Marketing Colleges in India
  • Popular Private MBA in Sales & Marketing Colleges in India
  • Popular Exams
  • Popular MBA in Sales & Marketing Specializations
  • Most Popular Courses

Popular MBA in Sales & Marketing Colleges in India

Following are the most popular MBA in Sales & Marketing Colleges in India. Learn more about these MBA in Sales & Marketing colleges (Courses, Reviews, Answers & more) by downloading the Brochure.
1 Course
12 L
15.59 LPA

#4 NIRF

1 Course
26.2 L
26.04 LPA

#11 NIRF

1 Course
8.5 L
3.9 LPA
27 L
34 LPA

#7 NIRF

1 Course
18.67 L
26.2 LPA

#9 NIRF

3.0
3 LPA

Popular Private MBA in Sales & Marketing Colleges in India

3.35 L - 4.5 L
4.3

#235 Business Today

Sales & Marketing Applications open. Apply Now

1 Course
10.75 L
4.6

#97 Business Today

Sales & Marketing Applications open. Apply Now

1 Course
4.42 L
4.0
1 Course
8.55 L
4.7

Sales & Marketing Applications open. Apply Now

2 Courses
13.75 L
9.5 LPA

#86 NIRF

Only B-School to get AICTE Award Thrice in a row. Highest Package 16.1L,Avg Package 6.5L
1 Course
10.75 L
12 LPA

#158 Business Today

Sales & Marketing Applications open. Apply Now

Popular Exams

Following are the top exams for MBA in Sales & Marketing. Students interested in pursuing a career on MBA in Sales & Marketing, generally take these important exams.You can also download the exam guide to get more insights.

24 Dec ' 25

CAT 2025 result announcement

8 Dec ' 25 - 10 Dec ' 25

CAT 2025 answer key challenge

14 Feb ' 26 - 22 Feb ' 26

IBSAT 2025 Selection Process

30 Dec ' 25

IBSAT 2025 Result

31 Jan ' 26 - 2 Feb ' 26

CMAT 2026 exam answer key objection

25 Jan ' 26

CMAT 2026 exam

23 Feb ' 26

MAT Feb 2026 PBT Registration last date

26 Feb ' 26

MAT Feb 2026 PBT admit card

Popular MBA in Sales & Marketing Specializations

Following are the most popular MBA in Sales & Marketing Specializations . You can explore the top Colleges offering these Specializations by clicking the links below.

Popular Specializations

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Student Forum

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Answered Yesterday

Yes 72 percentile is good for admission at Swami Ramanand Teerth Marathwada Univerisity according to the SRTMUN MAH MBA CET cutoff 2025 for the General AI category. 

The last round cutoff ranged from 9.21 to 65.65 for enrolment at various affiliated colleges offering MBA course. Therefore, a percenti

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N

Neerja Rohatgi

Contributor-Level 10

Answered Yesterday

Yes 72 percentile is good for admission at Swami Ramanand Teerth Marathwada Univerisity according to the SRTMUN MAH MBA CET cutoff 2025 for the General AI category. 

The last round cutoff ranged from 9.21 to 65.65 for enrolment at various affiliated colleges offering MBA course. Therefore, a percenti

...Read more

N

Neerja Rohatgi

Contributor-Level 10

Answered Yesterday

SRTMUN MAH CET cutoff 2025 was published for admission for various rounds and categories under both the All India and Home State quota. The cutoff 2025 was concluded with the release for final rounds results in the form of percentiles. 

For the General AI category, the cutoff in the last round was 9.

...Read more

N

Neerja Rohatgi

Contributor-Level 10

Answered Yesterday

When an international student wants to join GIBS, the admissions team guides them step by step. They help with understanding the admission process, required documents, and eligibility so the student knows what to prepare. The team also gives information about visa requirements, fees, and important d

...Read more

M

Monisha

Contributor-Level 8

Answered Yesterday

I have stayed in the hostel at the GIBS new campus, Bangalore, and my experience was good. The hostel rooms are spacious and comfortable, with enough space for beds, study tables, cupboards, and easy movement. The rooms are well-ventilated, so it feels open and pleasant. The common areas like the TV

...Read more

M

Monisha

Contributor-Level 8

Answered Yesterday

Yes, GIBS Business School provides opportunities for international placements and internships that are limited and based on a few partnerships and programs instead of being available to every GIBS student. The school partners with international universities and organizations to host students in coun

...Read more

M

Mohammed Maqsood

Contributor-Level 8

Answered Yesterday

Average salary package of MBA at MEWA Vanguard Business School range from INR 5-6.5 Lacs per annum. Experienced candidate and niche specialisations can have higher package.

R

Raj Priya

Contributor-Level 9

Answered Yesterday

Following is the eligibility criteria of MBA at MEWA Vanguard Business School:

·       Bachelor's degree with minimum 50% aggregate and 45% for SC/ST/Category-I Students.

·       Open university and correspondence graduates are eligible (minimum 3 year UG and 2-year PG).

·       Single sitting degrees

...Read more

R

Raj Priya

Contributor-Level 9

Answered Yesterday

MEWA Vanguard Business School offers dual specialisation in five major streams-

·       Business Analytics

·       Entrepreneurship and Start-up Management

·       Finance Management

·       Marketing Management

·       Human Resource Management

·       Production and Operations Management

R

Raj Priya

Contributor-Level 9

Answered Yesterday

For taking admission in MBA programme at MEWA Vanguard Business School, the college considers valid scores of CAT/XAT/MAT/GMAT exam. Students have to fill the application form and upload their documents.

R

Raj Priya

Contributor-Level 9

Answered Yesterday

The minimum eligibility requirement for MBA at NBN Singhad School of Engineering is Passing UG from a recognised university. The selection criteria is entrance based with the institute accepting MHT CET scores for the same.

h

heau mishr

Contributor-Level 10

Answered Yesterday

Yes, there are over 145 distance/correspondence MBA in Sales & Marketing colleges in India. A list of Distance MBA in Sales and Marketing colleges is given below-

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A

Abhishek Arora

Contributor-Level 7

Answered Yesterday

Due to the growing need for management specialists, many schools have been founded nationwide to serve a wide range of professional and academic interests. Some of these colleges also concentrate on marketing and sales.

More than 1000 MBA schools offering a variety of management degrees may be found

...Read more

M

Mohit Mishra

Contributor-Level 7

Answered Yesterday

Yes, pursue an MBA from CII School of Logistics Noida is good in terms of placements. The institute has achieved an impressive placement outcomes for its MBA Class of 2025. The the highest and average package secured by the students of the MBA batch 2025 stood at INR 12 LPA and INR 5.8 LPA. The medi

...Read more

39519231
Shoaib Mehdi

Contributor-Level 10

Answered Yesterday

Yes, Vasireddy Venkatadri International Technological University does offer Merit Scholarships for MBA in AI. The scholarships are as below:

Scholarship %

Graduation Marks

ICET 2026

CMAT Percentile

MAT Percentile

ATMA Percentile

Fee per year After Scholarship

50%

80% and above

Up to 10000

90 & above

90 & above

90 & above

INR 1 lakh

25%

70–79.99%

10001–20000

75–89.99

75–89.99

75–89.99

INR 1.5 lakh

Note: This information is from official sources and can change.

S

Sanjana Srivastava

Contributor-Level 10

Answered Yesterday

For international students, Leeds University MBA is GBP 39,250. Also, students are eligible for a few of the MBA scholarships such as Leeds Masters Scholarship (GBP 7,000) and MBA Excellence Scholarships (Varies). 

G

Gunjan Thapa

Contributor-Level 10

Answered Yesterday

Yes, candidates who wish to apply for KIET Ghaziabad MBA course can still apply to appear for the MAT to qualify for MBA admissions.

The registration window for the other entrance exams has been closed at this point. Thus, candidates should register for the exam as soon as possible.

S

Saurabh Khanduri

Contributor-Level 10

Answered Yesterday

Some of the elective courses that candidates can choose for the KIET Ghaziabad MBA curriculum have been mentioned below:

  • Talent Management
  • Employee Relations and Labour Laws
  • HR Analytics
  • Performance and Reward Management
  • International HRM
  • Marketing Analytics
  • Financial Derivatives

These courses are only offe

...Read more

S

Saurabh Khanduri

Contributor-Level 10

Answered Yesterday

Yes, students of the KIET Ghaziabad MBA course are required to pursue internships during the curriculum of KIET Ghaziabad MBA admissions. Candidates get the necessary break for pursuing internships between Semester 2 and Semester 3 of KIET Ghaziabad MBA curriculum. 

S

Saurabh Khanduri

Contributor-Level 10

Answered Yesterday

Yes, the scores of a candidates in Class 10 and Class 12 board exam matter when applying for the MBA admissions at KIET Ghaziabad. All candidates are required to score atleast a minimum aggregate of 60% in the aformentioned qualifying exams to be eligible for KIET Ghaziabad MBA admissions.

S

Saurabh Khanduri

Contributor-Level 10

Answered Yesterday

CUET-PG cutoff for KIET Ghaziabad MBA admissions requires candidates to score a rank below 10,000. 

Candidates who fulfill the MBA eligibility criteria alongside the aforementioned CUET-PG rank will be considered for KIET Ghaziabad MBA admissions.

The cutoff KIET Ghaziabad MBA admissions for other ent

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S

Saurabh Khanduri

Contributor-Level 10

Answered Yesterday

The total seat intake for the MBA in Logistics and Supply Chain Management course at CII School of Logistics is 60. These seats are given to the eligible students. Students will be given admission basis the entrance exams and the past academic records.   

J

Jagriti Pruthi

Contributor-Level 10

Answered Yesterday

According to NIRF report 2025, MBA median package recorded during las SkillTech University, School of Management and Entrepreneurship placements 2024 was INR 6.47 LPA. In 2023, the median package offered was 6 LPA.

C

Chandra Thakur

Contributor-Level 9

Answered Yesterday

The placement rate recorded during Atlas SkillTech University, School of Management and Entrepreneurship MBA placements 2024 was 96.68%. In 2023, all MBA students were placed.

M

Manashjyoti Piplani

Contributor-Level 9

Answered Yesterday

The key highlights of Atlas SkillTech University, School of Management and Entrepreneurship MBA placements 2024 are mentioned below:

Particulars

MBA Placement Statistics 2024

Median package

INR 6.47 LPA

Total students

152

Students placed

150

Placement rate

98.68%

N

Nishtha Arora

Contributor-Level 9

Answered Yesterday

No, the GMAT or GRE scores are not strictly mandatory for admissions at Rennes School of Business. For some programs like the Master in Management at Rennes, a GMAT or GRE may be needed as part of the process. 

Other than these scores, this B school gives much more importance to the factors given bel

...Read more

R

Rachit Arora

Contributor-Level 9

Answered 2 days ago

SIMMC Pune MBA HRM total fee is INR 5.76 lakh. This includes tuition fee amount and hostel charges. The tuition fee for the two year course is INR 3.96 Lacs and hostel fee is INR 1.8 lakh. It is as per the official website/ sanctioning body. But is still subject to revision and hence, is indicative.

...Read more

H

Himanshi Gupta

Contributor-Level 10

Answered 2 days ago

Candidates can pay Suryadatta Institute of Management and Mass Communication MBA fee in online and offline modes. The payment can be done via demand draft, bank transfer, credit/ debit card, etc. Candidates can also contact the admission office for more clarification.

A

Aishwarya Kumari

Contributor-Level 10

Answered 2 days ago

SIMMC Pune MBA fee structure includes tuition fee and development fee, majorly. As per the fee structure for 2026-27, the development fee amount is INR 27,754. Candidates have to pay this fee amount after selection. 

M

Manori Sahni

Contributor-Level 9

Answered 2 days ago

Based on the latest official data from GIBS Business School (Bangalore), the placement salary stats as follows: 
the highest package - ˆRs. 16.15 Lakhs paid during the 2025 placement cycle.
Average package (for the same cycle) - about ˆRs. 8.20 Lakhs.

The above figures are from GIBS' placing outcomes,

...Read more

M

Mohammed Maqsood

Contributor-Level 8

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