MBA in Sales & Marketing Syllabus & Subjects 2026: Download Semester-wise PDF, Important Books

Parul ThapaAssistant Manager
MBA Sales and Marketing is one of the most popular management streams among youngsters. It is a business and marketing related management programme that focuses on business principles and brand management. It is a two-year postgraduate programme that focuses on the planning, organising, hiring, managing, running, and regulating of sales and marketing in the workplace.
The course requires candidates to have a strong desire for creativity as well as excellent communication abilities. The MBA admissions process is designed to assess a candidate's ability to function effortlessly in a competitive setting. After attaining valuable skills, students can pay the desired attention to statistics to identify whether advertising and marketing strategies are effective.
Also Read:
Overview on MBA in Sales and Marketing
MBA in Sales and Marketing Syllabus
The programme is designed by industry experts to provide managerial qualities to the budding managers and to help them in gaining deep understanding of the sales and marketing subjects.
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Semester-1 |
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Subject |
Details |
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Financial Accounting and Reporting |
Understanding the logical foundation that underpins financial statement preparation and managerial discretions in financial report preparation. |
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Decision Sciences |
To provide an overview of the availability and application of some of these strategies. To maximise the usefulness of the final solution's informational content. |
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Managerial Economics |
This course seeks to provide students with the essential tools of analysis and decision making at the micro level and investigates how these might be used productively in the context of managerial decision making. |
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Information Systems |
The goal of this course is to help students improve their analytical skills, conceptual abilities, and substantive knowledge in marketing management. |
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Management Theory |
------- |
|
Semester-2 |
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|---|---|
|
Subject |
Details |
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Human Resource Management |
To assist students in developing an understanding of numerous topics connected to effective and efficient human resource management, as well as the conditions under which management and unions operate. |
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Marketing Management |
The goal of this course is to help students improve their analytical skills, conceptual abilities, and substantive knowledge in marketing management. |
|
Operations Management |
To give students an understanding of various manufacturing and service organisations, as well as an understanding of Operations Management as a main functional area of management. |
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Corporate Finance |
Provide learners a thorough understanding of basic finance theories and models. Students' analytical and critical thinking skills in financial decision making are developed. |
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Organisational Behaviour |
Providing solid conceptual knowledge of the behaviour of individuals in organisations. |
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Semester-3 |
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|---|---|
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Subject |
Details |
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Business Communication-1 |
Students are taught about the various skills needed for effective communication in a business. |
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Strategic Management |
Provide an explanation of what strategy is. Strategic management content and process |
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Entrepreneurship Management |
Entrepreneurial management is the discipline of providing a more robust management structure to the inherent inventiveness in entrepreneurship. |
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Retail Marketing |
Retail marketing encompasses all of the methods by which a company obtains clients and persuades them to buy its goods and services. |
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Semester-4 |
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|---|---|
|
Subject |
Details |
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Business Communication-2 |
------ |
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Personality Development |
Personality development is the process that distinguishes a person and is influenced by a variety of elements such as genetics, environment, upbringing, and experience. |
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International Business |
International business encompasses all financial activity, both governmental and private, that occur between countries. |
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Business ethics |
Respect, kindness, and concern are the foundations of good manners and good citizenship. Business ethics has evolved into the language of manners. |
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Service Marketing |
Intangibility, perishability, heterogeneity, and inseparability are all features of service marketing. |
|
Advertising |
Advertising refers to the strategies and practises used to bring items, services, opinions, or causes to the public's attention in order to encourage them to respond in a specific way to what is promoted. |
MBA in Sales and Marketing Specialisations
Every firm, whether national and international, needs a marketing staff to disseminate the brand through various activities such as promotions, sales, commercials, and entertainment programmes. With the increasing demand for product marketing professionals, an MBA in Marketing has become one of the most sought-after degrees among both students and companies in recent years. Desirous students can gain further specialisations by studying these topics.
- Marketing management
- Operations management
- Salesforce management
- Digital marketing
- Social Media management
- Forecasting and marketing strategy
- International and multi-national marketing
-
New product strategy, branding, and marketing
Also Read:
Careers after MBA in Sales and Marketing
MBA in Sales and Marketing Books and Authors
Some of the popular books related to the field of MBA in Sales and Marketing are:
|
Book |
Author |
Details |
|---|---|---|
|
Marketing Management |
G. Shainesh Philip |
Marketing Insight focuses on an important marketing concept for in-depth examination and comprehension. |
|
Social Selling Mystery |
Jamie Shanks |
This book will help students to master the ways that today's business requires. |
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The Sales Funnel Book |
Nathan Williams |
Interest Driven technique help students to plan, build, and deploy sales funnels that adapt to subscribers, prospects, and customers automatically. |
|
Business Made Simple |
Donald Miller |
Business Made Simple teaches others what it takes to advance their careers and build a healthy and lucrative business. |
|
Marketing and Sales Analytics |
Brea Cesar |
This book presents broad concepts and particular tools to help the readers in attaining the same levels of success in their own organisation. |
MBA in Sales and Marketing Distance Programme
Distance education in sales and marketing management is a versatile course for people who cannot afford to learn in a traditional setting. The course is adaptable and is provided by government-approved universities. Entrance to the distance course is based on merit or an admission exam. To be admitted to this programme, candidates must apply in person. The colleges offering distance learning in the field of Marketing are:
- IGNOU
- Symbiosis Centre for Distance Learning, Pune
- Utkal University, Bhubaneswar
- Madras University, Chennai
- Wisdom School of Management for Distance Education, Lucknow.
Read More:
- Popular MBA in Sales & Marketing Colleges in India
- Popular Private MBA in Sales & Marketing Colleges in India
- Popular Exams
- Popular MBA in Sales & Marketing Specializations
- Most Popular Courses
Popular MBA in Sales & Marketing Colleges in India
Popular Private MBA in Sales & Marketing Colleges in India
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Popular Exams
3 Aug ' 26 | CAT 2026 application start date |
15 Sep ' 26 | Last Date to Apply for CAT 2026 |
22 Jun ' 26 - 7 Sep ' 26 | MAT September 2026 Registration PBT |
22 Jun ' 26 - 14 Sep ' 26 | MAT September 2026 Registration CBT |
Aug '26 | Karnataka PGCET 2026 Result Date TENTATIVE |
15 Jun ' 26 | Release of Karnataka PGCET Provisional Answer Key |
3 Aug ' 26 - 5 Aug ' 26 | MAH MBA CAP 2026 Round I Accepting of offer by ca... |
6 Aug ' 26 | MAH MBA CAP 2026 Round II Display of vacant seats |
Popular MBA in Sales & Marketing Specializations
Popular Specializations
- Sales & Marketing
1680 Colleges
- Finance
1354 Colleges
- Human Resources
1338 Colleges
- IT & Systems
628 Colleges
- Operations
617 Colleges
- International Business
405 Colleges
- Business Analytics
334 Colleges
- Supply Chain
235 Colleges
- Entrepreneurship
176 Colleges
- HealthCare & Hospital
140 Colleges
Most Popular Courses
Popular Courses
- Master of Business Administration (MBA)Department of Management Studies, IIT Delhi
- Master of Business Administration (MBA)Symbiosis Institute of Business Management, Symbiosis International, Pune
- Master of Business Administration (MBA)IIM Calcutta - Indian Institute of Management
- Post Graduate Diploma in Management (PGDM)Management Development Institute
- Master of Business Administration (MBA)Delhi School of Management, DTU
- Master of Business Administration (MBA)DoMS IIT Madras - Department of Management Studies
- Master of Business Administration (MBA)Alagappa University
- Post Graduate Program in Management (PGPM)IIM Raipur - Indian Institute of Management
- Post Graduate Programme in Management (PGPM)S.P. Jain Institute of Management and Research, Mumbai
- Post Graduate Diploma in Management (PGDM)S.P. Jain Institute of Management and Research, Mumbai
News & Updates
Student Forum
Answered 2 days ago
The admissions for MBA courses are generally in two intakes – January and September. The admissions are also on the rolling basis all throughout the year. Jan 2027 intake deadlines are as follows:
Jan Intake 2027 Deadlines |
|---|
Aug 16, 2026 |
Sep 20, 2026 |
Oct 18, 2026 |
Nov 15, 2026 |
K
Contributor-Level 10
Answered 2 days ago
INSEAD France ranks at #2 for 2026 in the Finance Times rankings. In 2025, for MBA course, INSEAD ranked at #4. This shows that in Financial Times rankings, this university ranks among the Top 10 Universities for MBA.
- In the QS Global MBA rankings, INSEAD France ranks at #8 in 2026.
C
Contributor-Level 10
Answered 2 days ago
TANCET is enough for most Tamil Nadu MBA colleges, including many government and private options. But if your dream is IIM Trichy or the DoMS at IIT Madras, you will need a strong CAT score instead. So the real answer depends on which college you are aiming for. For a solid mid-range MBA college wit
T
Contributor-Level 10
Answered 2 days ago
The duration of INSEAD France MBA course is one year. It is one of the top ranked course of this university. As per the Financial Times 2026 rankings, INSEAD France ranks at #2 in the Global MBA rankings. In the QS Global MBA rankings 2026, this university ranks at #8 in 2026. Two admissio intakes a
I
Contributor-Level 10
Answered 2 days ago
The final MBA selection process at VIT Bhopal University moves from entrance test shortlisting to a personal interview round. The admissions committee evaluates your technical knowledge and communication skills during this interactive session. VIT Bhopal University then combines your graduation mark
R
Contributor-Level 9
Answered 2 days ago
No, the eligibility criteria for MBA at VIT Bhopal University remain the same. Whether you plan to study Finance, Human Resources, Marketing, or Operations, the university evaluates all management applicants through the same centralised entrance test performance and interview rounds.
R
Contributor-Level 9
Answered 2 days ago
The key highlights recorded during CUH placements in the past years are given below:
| Particulars | MBA Statistics (2023) | MBA Statistics (2024) | MBA Statistics (2025) |
|---|---|---|---|
| Total Students | 25 | 43 | 45 |
| Students Placed | 13 | 4 | 8 |
| Median Salary | INR 5.4 LPA | INR 4.75 LPA | INR 3.36 LPA |
d
Contributor-Level 10
Answered 2 days ago
The placement rate for CMU University MBA graduates is 90% within 6 months of graduation. The average salary of this course is USD 160,000 (Around INR 1.52 Cr.). The top industries where these graduates work are-
- Consulting
- Technology
- Financial Services
- Biotechnology / Health
N
Contributor-Level 10
Answered 3 days ago
Here at PIBM Guwahati, you will find that the curriculum is filled with assignments, corporate sessions, case studies, leader interactions, alumni networking, as well as training in tools and certifications, which are highly demanded by organisations in the contemporary business environment. Moreove
R
Beginner-Level 5
Answered 3 days ago
If you've completed a bachelor's degree in any discipline from a recognised university, you're eligible to apply for the MBA programme at PIBM Guwahati Campus. Students in their final year of study can also apply, provided they meet the institute's admission requirements prior to enrollment. Additio
K
Contributor-Level 6
Answered 3 days ago
There are 34 varieties of different MBA specializations available at University of Edinburgh for international students to opt from. MBA Courses are for a time-period of 1 year. The MBA Courses which are opted over and over again-
Master of Business Administration
MSc Management
MSc Finance
Masters in A
K
Contributor-Level 10
Answered 3 days ago
The University of Edinburgh offers 34 varieties of MBA Courses for international students for a year to complete it. There are expenses like tuition fee, transportation, hostel and insurance. The fee breakdown is given below:
Fee Component | Amount |
|---|---|
Tuition | INR 57.67 L |
Off Campus Accommodation and Transportation | INR 89.63 K – 1 L |
Insurance | INR 99.93 K |
K
Contributor-Level 10
Answered 3 days ago
The admissions for MBA Courses at University of Edinburgh takes place in Rounds. The deadlines for all the 6 rounds for full-time MBA have passed. The University of Edinburgh offers 34 MBA courses for a duration of 1 year for the international students.
Rounds | Deadlines |
|---|---|
Round 1 | Oct 15, 2025 |
Round 2 | Nov 26, 2025 |
Round 3 | Jan 28, 2026 |
Round 4 | Mar 4, 2026 |
Round 5 | April 22, 2026 |
Round 6 | June 10, 2026 |
K
Contributor-Level 10
Answered 3 days ago
It varies a lot by college. IIM Bangalore graduates often get packages upwards of INR 30 Lacs per year. Other good private B-schools in Bangalore typically see average packages between INR 6-10 Lacs per year. Always check the latest placement report on the college website before deciding.
T
Contributor-Level 10
Answered 3 days ago
I think one reason GIBS Bangalore attracts a lot of MBA and PGDM aspirants is because students hear about it from seniors and alumni. That's how I first came to know about it too.
After joining, I realized there was always something happening on campus—guest speakers, competitions, workshops, company
P
Contributor-Level 7
Answered 3 days ago
With a score of 46.60 percentile in MBA CET, you should target Tier-3 institutes such as:
- Jayawantrao Sawant Institute of Management and Research
- Singhad Institute of Business Administration and Research
- Ashoka Business School and other tier-3 options based on your location preference.
A
Contributor-Level 8
Answered 3 days ago
Harvard University only offers about 8 MBA courses for Indian students for a time period of 1 year to 4 years. The University has an expensive MBA program. The tuition lies between INR 22.78 L – 87.39 L.
MBA courses that are opted all the time are-
· MBA
· MS in Engineering Science/MBA
·
K
Contributor-Level 10
Answered 3 days ago
The Ambalika Institute of Management and Technology placements details for 2026 are not out yet. The average package given to the MBA students of 2025 batch was INR 7.5 lakhs.
S
Contributor-Level 10
Answered 3 days ago
Yes, Alagappa University accepts foreign candidate admission, not only in MBA but in all programmes. The fees is usually double for foreign candidates to that of the native ones. The university has a dedicated cell for foregin candidate. Candidates are provided with complete assistance by the univer
R
Contributor-Level 9
Answered 3 days ago
The admission cycle of MBA at Alagappa University involves regsitering and appearing in the entrance exam. Candidate is selected via entrance exam only. After entrance exam, final shortlisting is done via group discussion and personal interview. The univesity conducts its own entrance exam for MBA a
R
Contributor-Level 9
Answered 3 days ago
The total tuition fee of MBA (General) at Alagappa University is INR 52,800. This tuition fee only, but the actual fee has other components as well. The total fee ranges from INR 6,200 - INR 8.8 lakh. This fee includes components like hostel fee, application fee, examination fee, etc.
R
Contributor-Level 9
Answered 3 days ago
The application fee for MBA at Alagappa University is INR 600 for candidate other than SC/ST. SC/ST candidate application is INR 300. This fees is for university website registration. Since, entrance exam is mandatory for MBA admission so there can be additional fees also. Additional fees involves e
R
Contributor-Level 9
Answered 3 days ago
Yes, government entrance exam like CAT, MAT, XAT, TANCET, and other management entrance exam are accepted at Alagappa University. The university might conduct its own entrance exam for admission as well. But, entrance exam like CAT is accepted. The admission process of MBA includes entrance test, g
R
Contributor-Level 9
Answered 3 days ago
Government seats for the MBA programme at KLS Gogte Institute of Technology (GIT) are allocated through centralised counselling by the Karnataka Examinations Authority (KEA) based on state exam scores and official reservation rules.
R
Contributor-Level 9
Answered 3 days ago
Students can choose from five distinct streams for MBA KLS Gogte Institute of Technology, Belagavi admissions. The specialisations include Marketing, Finance, and Human Resources. Modern fields like IT & Business Analytics and Entrepreneurship are also available.
R
Contributor-Level 9
Answered 4 days ago
Deakin University have a provision of around 13 courses in MBA/PGDM programme for a period of 1-2 years. The tuition fee for MBA Courses are INR 25.1 L – 34.98 L. There also other expenses like-
Transportation – INR 1.57 L
Insurance - INR 46.3 K - 46.36 K
Hostel - INR 9.72 L - 10.77 L
Others - INR 23.45
K
Contributor-Level 10
Answered 4 days ago
At PIBM Guwahati, students learn problem-solving skills, leadership skills, decision-making skills, and communication skills, which are also likely to be developed during the journey. Students get an opportunity to work in groups during case studies, cultural events, group discussions, simulation ac
N
Beginner-Level 5
Answered 4 days ago
Kalinga Institute of Industrial Technology accepts the online mode of application for admission to the MBA course. Interested candidates can apply online via valid scores of CAT/XAT/MAT, etc. or via the KIITEE Management 2026.
R
Contributor-Level 10
Answered 4 days ago
To be eligible for the MBA scholarship provided by the Kalinga Institute of Industrial Technology via MAT, candidates must have secured 95 Percentile and above (applicable for December 2025 MAT & February 2026 MAT) (centre based/offline examination).
R
Contributor-Level 10
Answered 4 days ago
The tuition fee of MBA courses at GEMS B School Bangalore vary based on the course. The fee ranges from INR 6.4 Lacs to INR 28 lakh. Students are required to pay the fee in eight installments.
The given fee is as per the official website/ sanctioning body. It is still subject to revision and hence, i
A
Contributor-Level 10
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