I have stayed in the hostel at the GIBS new campus, Bangalore, and my experience was good. The hostel rooms are spacious and comfortable, with enough space for beds, study tables, cupboards, and easy movement. The rooms are well-ventilated, so it feels open and pleasant. The common areas like the TV
MBA in Sales & Marketing Syllabus & Subjects 2026: Download Semester-wise PDF, Important Books

Pallavi Priyadarshini PandaContent Writer
MBA Sales and Marketing is one of the most popular management streams among youngsters. It is a business and marketing related management programme that focuses on business principles and brand management. It is a two-year postgraduate programme that focuses on the planning, organising, hiring, managing, running, and regulating of sales and marketing in the workplace.
The course requires candidates to have a strong desire for creativity as well as excellent communication abilities. The MBA admissions process is designed to assess a candidate's ability to function effortlessly in a competitive setting. After attaining valuable skills, students can pay the desired attention to statistics to identify whether advertising and marketing strategies are effective.
Also Read:
Overview on MBA in Sales and Marketing
MBA in Sales and Marketing Syllabus
The programme is designed by industry experts to provide managerial qualities to the budding managers and to help them in gaining deep understanding of the sales and marketing subjects.
|
Semester-1 |
|
|---|---|
|
Subject |
Details |
|
Financial Accounting and Reporting |
Understanding the logical foundation that underpins financial statement preparation and managerial discretions in financial report preparation. |
|
Decision Sciences |
To provide an overview of the availability and application of some of these strategies. To maximise the usefulness of the final solution's informational content. |
|
Managerial Economics |
This course seeks to provide students with the essential tools of analysis and decision making at the micro level and investigates how these might be used productively in the context of managerial decision making. |
|
Information Systems |
The goal of this course is to help students improve their analytical skills, conceptual abilities, and substantive knowledge in marketing management. |
|
Management Theory |
------- |
|
Semester-2 |
|
|---|---|
|
Subject |
Details |
|
Human Resource Management |
To assist students in developing an understanding of numerous topics connected to effective and efficient human resource management, as well as the conditions under which management and unions operate. |
|
Marketing Management |
The goal of this course is to help students improve their analytical skills, conceptual abilities, and substantive knowledge in marketing management. |
|
Operations Management |
To give students an understanding of various manufacturing and service organisations, as well as an understanding of Operations Management as a main functional area of management. |
|
Corporate Finance |
Provide learners a thorough understanding of basic finance theories and models. Students' analytical and critical thinking skills in financial decision making are developed. |
|
Organisational Behaviour |
Providing solid conceptual knowledge of the behaviour of individuals in organisations. |
|
Semester-3 |
|
|---|---|
|
Subject |
Details |
|
Business Communication-1 |
Students are taught about the various skills needed for effective communication in a business. |
|
Strategic Management |
Provide an explanation of what strategy is. Strategic management content and process |
|
Entrepreneurship Management |
Entrepreneurial management is the discipline of providing a more robust management structure to the inherent inventiveness in entrepreneurship. |
|
Retail Marketing |
Retail marketing encompasses all of the methods by which a company obtains clients and persuades them to buy its goods and services. |
|
Semester-4 |
|
|---|---|
|
Subject |
Details |
|
Business Communication-2 |
------ |
|
Personality Development |
Personality development is the process that distinguishes a person and is influenced by a variety of elements such as genetics, environment, upbringing, and experience. |
|
International Business |
International business encompasses all financial activity, both governmental and private, that occur between countries. |
|
Business ethics |
Respect, kindness, and concern are the foundations of good manners and good citizenship. Business ethics has evolved into the language of manners. |
|
Service Marketing |
Intangibility, perishability, heterogeneity, and inseparability are all features of service marketing. |
|
Advertising |
Advertising refers to the strategies and practises used to bring items, services, opinions, or causes to the public's attention in order to encourage them to respond in a specific way to what is promoted. |
MBA in Sales and Marketing Specialisations
Every firm, whether national and international, needs a marketing staff to disseminate the brand through various activities such as promotions, sales, commercials, and entertainment programmes. With the increasing demand for product marketing professionals, an MBA in Marketing has become one of the most sought-after degrees among both students and companies in recent years. Desirous students can gain further specialisations by studying these topics.
- Marketing management
- Operations management
- Salesforce management
- Digital marketing
- Social Media management
- Forecasting and marketing strategy
- International and multi-national marketing
-
New product strategy, branding, and marketing
Also Read:
Careers after MBA in Sales and Marketing
MBA in Sales and Marketing Books and Authors
Some of the popular books related to the field of MBA in Sales and Marketing are:
|
Book |
Author |
Details |
|---|---|---|
|
Marketing Management |
G. Shainesh Philip |
Marketing Insight focuses on an important marketing concept for in-depth examination and comprehension. |
|
Social Selling Mystery |
Jamie Shanks |
This book will help students to master the ways that today's business requires. |
|
The Sales Funnel Book |
Nathan Williams |
Interest Driven technique help students to plan, build, and deploy sales funnels that adapt to subscribers, prospects, and customers automatically. |
|
Business Made Simple |
Donald Miller |
Business Made Simple teaches others what it takes to advance their careers and build a healthy and lucrative business. |
|
Marketing and Sales Analytics |
Brea Cesar |
This book presents broad concepts and particular tools to help the readers in attaining the same levels of success in their own organisation. |
MBA in Sales and Marketing Distance Programme
Distance education in sales and marketing management is a versatile course for people who cannot afford to learn in a traditional setting. The course is adaptable and is provided by government-approved universities. Entrance to the distance course is based on merit or an admission exam. To be admitted to this programme, candidates must apply in person. The colleges offering distance learning in the field of Marketing are:
- IGNOU
- Symbiosis Centre for Distance Learning, Pune
- Utkal University, Bhubaneswar
- Madras University, Chennai
- Wisdom School of Management for Distance Education, Lucknow.
Read More:
- Popular MBA in Sales & Marketing Colleges in India
- Popular Private MBA in Sales & Marketing Colleges in India
- Popular Exams
- Popular MBA in Sales & Marketing Specializations
- Most Popular Courses
Popular MBA in Sales & Marketing Colleges in India
Popular Private MBA in Sales & Marketing Colleges in India
Sales & Marketing Applications open. Apply Now
Sales & Marketing Applications open. Apply Now
Sales & Marketing Applications open. Apply Now
Sales & Marketing Applications open. Apply Now
Popular Exams
24 Dec ' 25 | CAT 2025 result announcement |
8 Dec ' 25 - 10 Dec ' 25 | CAT 2025 answer key challenge |
14 Feb ' 26 - 22 Feb ' 26 | IBSAT 2025 Selection Process |
30 Dec ' 25 | IBSAT 2025 Result |
31 Jan ' 26 - 2 Feb ' 26 | CMAT 2026 exam answer key objection |
25 Jan ' 26 | CMAT 2026 exam |
23 Feb ' 26 | MAT Feb 2026 PBT Registration last date |
26 Feb ' 26 | MAT Feb 2026 PBT admit card |
Popular MBA in Sales & Marketing Specializations
Popular Specializations
- Sales & Marketing
1689 Colleges
- Finance
1369 Colleges
- Human Resources
1351 Colleges
- IT & Systems
635 Colleges
- Operations
621 Colleges
- International Business
415 Colleges
- Business Analytics
334 Colleges
- Supply Chain
235 Colleges
- Entrepreneurship
174 Colleges
- HealthCare & Hospital
142 Colleges
Most Popular Courses
Popular Courses
- Master of Business Administration (MBA)Department of Management Studies, IIT Delhi
- Master of Business Administration (MBA)Symbiosis Institute of Business Management, Symbiosis International, Pune
- Master of Business Administration (MBA)IIM Calcutta - Indian Institute of Management
- Post Graduate Diploma in Management (PGDM)Management Development Institute
- Master of Business Administration (MBA)Delhi School of Management, DTU
- Master of Business Administration (MBA)DoMS IIT Madras - Department of Management Studies
- Post Graduate Programme in Management (PGPM)S.P. Jain Institute of Management and Research, Mumbai
- Post Graduate Diploma in Management (PGDM)S.P. Jain Institute of Management and Research, Mumbai
- Master of Business Administration (MBA)Alagappa University
- Post Graduate Program in Management (PGPM)IIM Raipur - Indian Institute of Management
News & Updates
Student Forum
Answered Yesterday
Yes 72 percentile is good for admission at Swami Ramanand Teerth Marathwada Univerisity according to the SRTMUN MAH MBA CET cutoff 2025 for the General AI category.
The last round cutoff ranged from 9.21 to 65.65 for enrolment at various affiliated colleges offering MBA course. Therefore, a percenti
N
Contributor-Level 10
Answered Yesterday
Yes 72 percentile is good for admission at Swami Ramanand Teerth Marathwada Univerisity according to the SRTMUN MAH MBA CET cutoff 2025 for the General AI category.
The last round cutoff ranged from 9.21 to 65.65 for enrolment at various affiliated colleges offering MBA course. Therefore, a percenti
N
Contributor-Level 10
Answered Yesterday
SRTMUN MAH CET cutoff 2025 was published for admission for various rounds and categories under both the All India and Home State quota. The cutoff 2025 was concluded with the release for final rounds results in the form of percentiles.
For the General AI category, the cutoff in the last round was 9.
N
Contributor-Level 10
Answered Yesterday
When an international student wants to join GIBS, the admissions team guides them step by step. They help with understanding the admission process, required documents, and eligibility so the student knows what to prepare. The team also gives information about visa requirements, fees, and important d
M
Contributor-Level 8
M
Contributor-Level 8
Answered Yesterday
Yes, GIBS Business School provides opportunities for international placements and internships that are limited and based on a few partnerships and programs instead of being available to every GIBS student. The school partners with international universities and organizations to host students in coun
M
Contributor-Level 8
Answered Yesterday
Average salary package of MBA at MEWA Vanguard Business School range from INR 5-6.5 Lacs per annum. Experienced candidate and niche specialisations can have higher package.
R
Contributor-Level 9
Answered Yesterday
Following is the eligibility criteria of MBA at MEWA Vanguard Business School:
· Bachelor's degree with minimum 50% aggregate and 45% for SC/ST/Category-I Students.
· Open university and correspondence graduates are eligible (minimum 3 year UG and 2-year PG).
· Single sitting degrees
R
Contributor-Level 9
Answered Yesterday
MEWA Vanguard Business School offers dual specialisation in five major streams-
· Business Analytics
· Entrepreneurship and Start-up Management
· Finance Management
· Marketing Management
· Human Resource Management
· Production and Operations Management
R
Contributor-Level 9
Answered Yesterday
For taking admission in MBA programme at MEWA Vanguard Business School, the college considers valid scores of CAT/XAT/MAT/GMAT exam. Students have to fill the application form and upload their documents.
R
Contributor-Level 9
Answered Yesterday
The minimum eligibility requirement for MBA at NBN Singhad School of Engineering is Passing UG from a recognised university. The selection criteria is entrance based with the institute accepting MHT CET scores for the same.
h
Contributor-Level 10
Answered Yesterday
Yes, there are over 145 distance/correspondence MBA in Sales & Marketing colleges in India. A list of Distance MBA in Sales and Marketing colleges is given below-
A
Contributor-Level 7
Answered Yesterday
Due to the growing need for management specialists, many schools have been founded nationwide to serve a wide range of professional and academic interests. Some of these colleges also concentrate on marketing and sales.
More than 1000 MBA schools offering a variety of management degrees may be found
M
Contributor-Level 7
Answered Yesterday
Yes, pursue an MBA from CII School of Logistics Noida is good in terms of placements. The institute has achieved an impressive placement outcomes for its MBA Class of 2025. The the highest and average package secured by the students of the MBA batch 2025 stood at INR 12 LPA and INR 5.8 LPA. The medi
Answered Yesterday
Yes, Vasireddy Venkatadri International Technological University does offer Merit Scholarships for MBA in AI. The scholarships are as below:
Scholarship % | Graduation Marks | ICET 2026 | CMAT Percentile | MAT Percentile | ATMA Percentile | Fee per year After Scholarship |
|---|---|---|---|---|---|---|
50% | 80% and above | Up to 10000 | 90 & above | 90 & above | 90 & above | INR 1 lakh |
25% | 70–79.99% | 10001–20000 | 75–89.99 | 75–89.99 | 75–89.99 | INR 1.5 lakh |
Note: This information is from official sources and can change.
S
Contributor-Level 10
Answered Yesterday
For international students, Leeds University MBA is GBP 39,250. Also, students are eligible for a few of the MBA scholarships such as Leeds Masters Scholarship (GBP 7,000) and MBA Excellence Scholarships (Varies).
G
Contributor-Level 10
Answered Yesterday
Yes, candidates who wish to apply for KIET Ghaziabad MBA course can still apply to appear for the MAT to qualify for MBA admissions.
The registration window for the other entrance exams has been closed at this point. Thus, candidates should register for the exam as soon as possible.
S
Contributor-Level 10
Answered Yesterday
Some of the elective courses that candidates can choose for the KIET Ghaziabad MBA curriculum have been mentioned below:
- Talent Management
- Employee Relations and Labour Laws
- HR Analytics
- Performance and Reward Management
- International HRM
- Marketing Analytics
- Financial Derivatives
These courses are only offe
S
Contributor-Level 10
Answered Yesterday
Yes, students of the KIET Ghaziabad MBA course are required to pursue internships during the curriculum of KIET Ghaziabad MBA admissions. Candidates get the necessary break for pursuing internships between Semester 2 and Semester 3 of KIET Ghaziabad MBA curriculum.
S
Contributor-Level 10
Answered Yesterday
Yes, the scores of a candidates in Class 10 and Class 12 board exam matter when applying for the MBA admissions at KIET Ghaziabad. All candidates are required to score atleast a minimum aggregate of 60% in the aformentioned qualifying exams to be eligible for KIET Ghaziabad MBA admissions.
S
Contributor-Level 10
Answered Yesterday
CUET-PG cutoff for KIET Ghaziabad MBA admissions requires candidates to score a rank below 10,000.
Candidates who fulfill the MBA eligibility criteria alongside the aforementioned CUET-PG rank will be considered for KIET Ghaziabad MBA admissions.
The cutoff KIET Ghaziabad MBA admissions for other ent
S
Contributor-Level 10
Answered Yesterday
The total seat intake for the MBA in Logistics and Supply Chain Management course at CII School of Logistics is 60. These seats are given to the eligible students. Students will be given admission basis the entrance exams and the past academic records.
J
Contributor-Level 10
Answered Yesterday
According to NIRF report 2025, MBA median package recorded during las SkillTech University, School of Management and Entrepreneurship placements 2024 was INR 6.47 LPA. In 2023, the median package offered was 6 LPA.
C
Contributor-Level 9
Answered Yesterday
The placement rate recorded during Atlas SkillTech University, School of Management and Entrepreneurship MBA placements 2024 was 96.68%. In 2023, all MBA students were placed.
M
Contributor-Level 9
Answered Yesterday
The key highlights of Atlas SkillTech University, School of Management and Entrepreneurship MBA placements 2024 are mentioned below:
Particulars | MBA Placement Statistics 2024 |
|---|---|
Median package | INR 6.47 LPA |
Total students | 152 |
Students placed | 150 |
Placement rate | 98.68% |
N
Contributor-Level 9
Answered Yesterday
No, the GMAT or GRE scores are not strictly mandatory for admissions at Rennes School of Business. For some programs like the Master in Management at Rennes, a GMAT or GRE may be needed as part of the process.
Other than these scores, this B school gives much more importance to the factors given bel
R
Contributor-Level 9
Answered 2 days ago
SIMMC Pune MBA HRM total fee is INR 5.76 lakh. This includes tuition fee amount and hostel charges. The tuition fee for the two year course is INR 3.96 Lacs and hostel fee is INR 1.8 lakh. It is as per the official website/ sanctioning body. But is still subject to revision and hence, is indicative.
H
Contributor-Level 10
Answered 2 days ago
Candidates can pay Suryadatta Institute of Management and Mass Communication MBA fee in online and offline modes. The payment can be done via demand draft, bank transfer, credit/ debit card, etc. Candidates can also contact the admission office for more clarification.
A
Contributor-Level 10
Answered 2 days ago
SIMMC Pune MBA fee structure includes tuition fee and development fee, majorly. As per the fee structure for 2026-27, the development fee amount is INR 27,754. Candidates have to pay this fee amount after selection.
M
Contributor-Level 9
Answered 2 days ago
Based on the latest official data from GIBS Business School (Bangalore), the placement salary stats as follows:
the highest package - ˆRs. 16.15 Lakhs paid during the 2025 placement cycle.
Average package (for the same cycle) - about ˆRs. 8.20 Lakhs.
The above figures are from GIBS' placing outcomes,
M
Contributor-Level 8
Taking an Exam? Selecting a College?
Find insights & recommendations on colleges and exams that you won't find anywhere else
On Shiksha, get access to
- 66k Colleges
- 1k Exams
- 686k Reviews
- 1800k Answers
Is 72 percentile good in MAH MBA CET?