MBA in Sales & Marketing Syllabus & Subjects 2026: Download Semester-wise PDF, Important Books

Updated on Feb 17, 2023 04:40 IST
Parul Thapa

Parul ThapaAssistant Manager

MBA Sales and Marketing is one of the most popular management streams among youngsters. It is a business and marketing related management programme that focuses on business principles and brand management. It is a two-year postgraduate programme that focuses on the planning, organising, hiring, managing, running, and regulating of sales and marketing in the workplace.

The course requires candidates to have a strong desire for creativity as well as excellent communication abilities. The MBA admissions process is designed to assess a candidate's ability to function effortlessly in a competitive setting. After attaining valuable skills, students can pay the desired attention to statistics to identify whether advertising and marketing strategies are effective.

Also Read:

Overview on MBA in Sales and Marketing 

MBA in Sales and Marketing Syllabus

The programme is designed by industry experts to provide managerial qualities to the budding managers and to help them in gaining deep understanding of the sales and marketing subjects.

Semester-1

Subject

Details

Financial Accounting and Reporting

Understanding the logical foundation that underpins financial statement preparation and managerial discretions in financial report preparation.

Decision Sciences

To provide an overview of the availability and application of some of these strategies. To maximise the usefulness of the final solution's informational content.

Managerial Economics

This course seeks to provide students with the essential tools of analysis and decision making at the micro level and investigates how these might be used productively in the context of managerial decision making.

Information Systems

The goal of this course is to help students improve their analytical skills, conceptual abilities, and substantive knowledge in marketing management.

Management Theory

 -------

 

Semester-2

Subject

Details

Human Resource Management

To assist students in developing an understanding of numerous topics connected to effective and efficient human resource management, as well as the conditions under which management and unions operate.

Marketing Management

The goal of this course is to help students improve their analytical skills, conceptual abilities, and substantive knowledge in marketing management.

Operations Management

To give students an understanding of various manufacturing and service organisations, as well as an understanding of Operations Management as a main functional area of management.

Corporate Finance

Provide learners a thorough understanding of basic finance theories and models. Students' analytical and critical thinking skills in financial decision making are developed.

Organisational Behaviour

Providing solid conceptual knowledge of the behaviour of individuals in organisations.

 

Semester-3

Subject

Details

Business Communication-1

Students are taught about the various skills needed for effective communication in a business.

Strategic Management

Provide an explanation of what strategy is. Strategic management content and process

Entrepreneurship Management

Entrepreneurial management is the discipline of providing a more robust management structure to the inherent inventiveness in entrepreneurship.

Retail Marketing

Retail marketing encompasses all of the methods by which a company obtains clients and persuades them to buy its goods and services.

 

Semester-4

Subject

Details

Business Communication-2

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Personality Development

Personality development is the process that distinguishes a person and is influenced by a variety of elements such as genetics, environment, upbringing, and experience.

International Business

International business encompasses all financial activity, both governmental and private, that occur between countries.

Business ethics

Respect, kindness, and concern are the foundations of good manners and good citizenship. Business ethics has evolved into the language of manners.

Service Marketing

Intangibility, perishability, heterogeneity, and inseparability are all features of service marketing.

Advertising

Advertising refers to the strategies and practises used to bring items, services, opinions, or causes to the public's attention in order to encourage them to respond in a specific way to what is promoted.

MBA in Sales and Marketing Specialisations

Every firm, whether national and international, needs a marketing staff to disseminate the brand through various activities such as promotions, sales, commercials, and entertainment programmes. With the increasing demand for product marketing professionals, an MBA in Marketing has become one of the most sought-after degrees among both students and companies in recent years. Desirous students can gain further specialisations by studying these topics.

  • Marketing management
  • Operations management
  • Salesforce management
  • Digital marketing
  • Social Media management
  • Forecasting and marketing strategy
  • International and multi-national marketing
  • New product strategy, branding, and marketing

Also Read:

Careers after MBA in Sales and Marketing

MBA in Sales and Marketing Books and Authors

Some of the popular books related to the field of MBA in Sales and Marketing are:

Book

Author

Details

Marketing Management

G. Shainesh Philip

Marketing Insight focuses on an important marketing concept for in-depth examination and comprehension.

Social Selling Mystery

Jamie Shanks

This book will help students to master the ways that today's business requires.

The Sales Funnel Book

Nathan Williams

Interest Driven technique help students to plan, build, and deploy sales funnels that adapt to subscribers, prospects, and customers automatically.

Business Made Simple

Donald Miller

Business Made Simple teaches others what it takes to advance their careers and build a healthy and lucrative business.

Marketing and Sales Analytics

Brea Cesar

This book presents broad concepts and particular tools to help the readers in attaining the same levels of success in their own organisation.

MBA in Sales and Marketing Distance Programme

Distance education in sales and marketing management is a versatile course for people who cannot afford to learn in a traditional setting. The course is adaptable and is provided by government-approved universities. Entrance to the distance course is based on merit or an admission exam. To be admitted to this programme, candidates must apply in person. The colleges offering distance learning in the field of Marketing are:

  • IGNOU
  • Symbiosis Centre for Distance Learning, Pune
  • Utkal University, Bhubaneswar
  • Madras University, Chennai
  • Wisdom School of Management for Distance Education, Lucknow.

Read More:

Popular Colleges for MBA in Sales and Marketing

MBA Courses with Details

Table of contents
  • Popular MBA in Sales & Marketing Colleges in India
  • Popular Private MBA in Sales & Marketing Colleges in India
  • Popular Exams
  • Popular MBA in Sales & Marketing Specializations
  • Most Popular Courses

Popular MBA in Sales & Marketing Colleges in India

Following are the most popular MBA in Sales & Marketing Colleges in India. Learn more about these MBA in Sales & Marketing colleges (Courses, Reviews, Answers & more) by downloading the Brochure.
1 Course
12 L
15.59 LPA

#4 NIRF

1 Course
26.2 L
26.04 LPA

#11 NIRF

1 Course
8.5 L
3.9 LPA
27 L
34 LPA

#7 NIRF

1 Course
18.67 L
26.2 LPA

#9 NIRF

3.0
3 LPA

Popular Private MBA in Sales & Marketing Colleges in India

3.35 L - 4.5 L
4.3

#235 Business Today

Sales & Marketing Applications open. Apply Now

1 Course
4.42 L
4.0

Sales & Marketing Applications open. Apply Now

1 Course
8.55 L
4.7

Sales & Marketing Applications open. Apply Now

2 Courses
13.75 L
9.5 LPA

#86 NIRF

Only B-School to get AICTE Award Thrice in a row. Highest Package 16.1L,Avg Package 6.5L
1 Course
9.85 L
4.4

Sales & Marketing Applications open. Apply Now

1 Course
10.75 L
4.6

#97 Business Today

Sales & Marketing Applications open. Apply Now

Popular Exams

Following are the top exams for MBA in Sales & Marketing. Students interested in pursuing a career on MBA in Sales & Marketing, generally take these important exams.You can also download the exam guide to get more insights.

1 Apr ' 26 - 25 May ' 26

MAT May 2026 Registration PBT

1 Apr ' 26 - 8 Jun ' 26

MAT May 2026 Registration CBT

Oct '26 - Nov '26

CMAT 2027 registration and application process

TENTATIVE

Jan '27

CMAT 2027 exam

TENTATIVE

Popular MBA in Sales & Marketing Specializations

Following are the most popular MBA in Sales & Marketing Specializations . You can explore the top Colleges offering these Specializations by clicking the links below.

Popular Specializations

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Student Forum

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Answered Yesterday

To get a seat at IIMR Indore MBA, you have to become eligible for the course in the first place. The eligibility requirement is having a graduate degree from any recognised college. Those who meet the eligibility, need to fill out the application form for the course and appear for the accepted entra

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A

Anjali Sharma

Contributor-Level 10

Answered Yesterday

Yes, admission to IIMR Indore MBA requires a valid score in the entrance exam. The accepted exams are CAT/MAT/XAT/GMAT, etc. Those students who earn mark as per the cutoff are selected by the college for the next round.

A

Anjali Sharma

Contributor-Level 10

Answered Yesterday

The IIMR Indore MBA programme is considered worthwhile due to its industry-related curriculum. The curriculum of the course is divided into four semesters. Each semester includes some core, specific, and elective subjects. The college offers placement opportunities to MBA students as well.

A

Anjali Sharma

Contributor-Level 10

Answered Yesterday

The MBA programme at IIMR Indore is divided based on semesters. The course is split into four semesters with the total duration of two years. Each semester has some core and some elective subjects.

A

Anjali Sharma

Contributor-Level 10

Answered Yesterday

Students who have graduation degree with 50% marks from any recognised college can apply for the MBA programme. To get admission, it is mandatory to appear in the entrance exam and have valid scores. After clearing the entrance exam, students have to appear in GD/PI round conducted by college. Those

...Read more

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Anjali Sharma

Contributor-Level 10

Answered Yesterday

The students are required to keep some documents handy while filling out the application form of the IMR Indore MBA programme. The required documents are listed below:

  • Marksheet of class 12 and graduation
  • Leaving certificate
  • Transfer certificate
  • Passport size photo
  • Aadhaar card

A

Anjali Sharma

Contributor-Level 10

Answered Yesterday

To pursue MBA both IIMR Indore and Renaissance University are good. For clear comparison students can refer to the table below:

Particulars

IIMR Indore

Renaissance University

Fees

INR 61k

INR 2 lakh

Package

INR 10 LPA

INR 5.75 LPA

Ratings

4.2

4.1

 

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Anjali Sharma

Contributor-Level 10

Answered Yesterday

The IIMR Indore offers 180 seats for MBA programme for the academic year of 2026. The seats are allocated based merit score and seat availability. Students have to complete the admission process of the college to get a seat at IIMR Indore MBA.

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Anjali Sharma

Contributor-Level 10

Answered Yesterday

No, you cannot get direct admission to MBA at IIMR Indore, as the admissions are primarily based on entrance exam scores. The college accepts exams, such as CAT, XAT, MAT, NMAT, GMAT, etc. Valid marks in any of these exams are accepted for the selection in the IIMR MBA Programme.

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Anjali Sharma

Contributor-Level 10

Answered Yesterday

The IIMR Indore has a dedicated training and placement cell to provide placement opportunities to the students of MBA. Every year several companies visit the college and select students for different high-paying roles. The top recruiters of the company are Airtel, Genpact, Tech Mahindra, Upgrad, Big

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A

Anjali Sharma

Contributor-Level 10

Answered Yesterday

The MBA at IIMR Indore is offered in full time mode with the duration of two years. The course is available in five specialisations. The specialisations includes marketing human resource, IT, operation/production and finance. Students can pursue any MBA course as per their choice.

A

Anjali Sharma

Contributor-Level 10

Answered Yesterday

The last date for admission to the IIMR Indore MBA course is not declared by the college. Students wanting to take admission to the MBA programme at IIMR Indore are required to fill out the application form without waiting for the deadline.

A

Anjali Sharma

Contributor-Level 10

Answered Yesterday

The total tuition fee of the IIMR Indore MBA programme is 60K for two years. Students are required to pay this fee after completing the admission process. The total fee of the course may increase after adding different factors. The components are exam fee, hostel fee, etc. The given fee is as per th

...Read more

A

Anjali Sharma

Contributor-Level 10

Answered Yesterday

MBA at IIMR Indore is generally considered a good choice. The IIMR Indore offers MBA programme in four equal semesters. The curriculum of the programme includes 30-45 days' internships. These internships help students to gain hands-on experience in industry. The college focuses on practical educatio

...Read more

A

Anjali Sharma

Contributor-Level 10

Answered Yesterday

The Westford University College is among the top choice of international students to pursue MBA programme in UAE. Westford University College offers MBA programme for the duration of 12 to 15 months. Westford University College MBA first year tuition fee ranges from INR 8 L - INR 9 L. Westford Unive

...Read more

R

Rachit Sharma

Contributor-Level 10

Answered Yesterday

MBA is one of the most popular courses of Medhavi Skills University in terrm of placements. The course wise stats are yet to be released. In 2025, more than 100 companies participated during the placement session made over 250 jobs. The highest package offered was INR 9 LPA.

39519231
Shoaib Mehdi

Contributor-Level 10

Answered Yesterday

Request for financial aid while submitting your admission form. Since scholarship funds are limited and distributed early, waiting too long might reduce your chances of getting help.

R

Rashmi Karan

Contributor-Level 9

Answered Yesterday

Eligibility for MBA at RV University is mostly based on your graduation marks and how well you perform during the interview stage. The university looks for bright minds who show great leadership potential for the future. If you are worried about the costs involved, do enquire about the scholarships

...Read more

R

Rashmi Karan

Contributor-Level 9

Answered Yesterday

Graduates often receive very competitive salary offers because they possess modern skills like AI and data analytics. Employers are willing to pay a premium for candidates who have practical certifications from industry leaders. An education from RV University is a smart financial investment that le

...Read more

R

Rashmi Karan

Contributor-Level 9

Answered Yesterday

Big names in consulting, IT, banking, and management sectors, with roles focusing on analytics, marketing, finance, and operations, recruit MBA graduates from RV University. Top hirers include Deloitte, Amazon, Goldman Sachs, TCS, Samsung, and Infosys.

R

Rashmi Karan

Contributor-Level 9

Answered Yesterday

Standard MBA degrees are often too "broad", but here you can choose niche tracks like MBA in AI or Global Financial Markets at RV University. These specific areas are where the best job opportunities are currently growing.  

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Rashmi Karan

Contributor-Level 9

Answered Yesterday

While many schools focus only on theory, this programme uses deep industry ties to keep lessons practical. You get to learn from experts at Microsoft and the NSE Academy, which is a rare advantage. This approach ensures the MBA experience is modern and perfectly aligned with what big companies actua

...Read more

R

Rashmi Karan

Contributor-Level 9

Answered Yesterday

Yes, there are some extra charges apart from the regular tuition fees. A combined charge of INR 16,000 covering skill fees, miscellaneous, and exam fees also needs to be paid. Also consider living expenses if you are an outstation student.

R

Rashmi Karan

Contributor-Level 9

Answered Yesterday

The specialised tracks have a tuition fee of INR 6,25,000 because of the premium collaborations. Students in these tracks receive specialised training and international certifications from Microsoft and the NSE Academy. You can also access industry-specific tools and participate in expert-led worksh

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R

Rashmi Karan

Contributor-Level 9

Answered Yesterday

Pay the registration fee after receiving the offer letter. This is proof of your admission and assures your place in the batch. Once the registration fee is confirmed, a Provisional Admissions Letter is released by the university.

R

Rashmi Karan

Contributor-Level 9

Answered Yesterday

RV University MBA admission process includes the evaluation of your academic record. If your grades exceed 70 percent, you get straight to the offer letter. If not, you will undergo an interview. This interview is simple, so you do not need to be scared of it.

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Rashmi Karan

Contributor-Level 9

Answered Yesterday

Since there are only 180 seats, they are filled on a first-come, first-served basis for eligible candidates. Once the capacity is reached, the university may close applications for that cycle. It is wise to complete your registration as soon as you receive an admission offer. 

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Rashmi Karan

Contributor-Level 9

Answered Yesterday

Academic merit plays a very significant role in the seat allotment process. Candidates with scores above 70% have a direct path to admission, which secures their spot faster. Those with lower scores must compete through the interview process for the remaining seats. Consistent performance in your pr

...Read more

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Rashmi Karan

Contributor-Level 9

Answered Yesterday

You should keep the following documents to prepare for the RV University MBA application:

  • Class 10th Marks Card and Certificate
  • Class 12th Marks Card and Certificate
  • Graduation Marksheets (All Semesters/Years)
  • Degree Certificate or Provisional Certificate
  • Government-Issued ID Proof (e.g., Aadhar Card, Pa

...Read more

R

Rashmi Karan

Contributor-Level 9

Answered Yesterday

RV University sets very clear deadlines for each phase of the admission process. Submit your online application form and pay the required fees before the cutoff date. If you miss the deadline you might have to wait until the next academic year. Early applicants may exprience a hassle-free admission

...Read more

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Rashmi Karan

Contributor-Level 9

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