MBA in Sales & Marketing Syllabus & Subjects 2025: Download Semester-wise PDF, Important Books

Updated on Feb 17, 2023 04:40 IST

MBA Sales and Marketing is one of the most popular management streams among youngsters. It is a business and marketing related management programme that focuses on business principles and brand management. It is a two-year postgraduate programme that focuses on the planning, organising, hiring, managing, running, and regulating of sales and marketing in the workplace.

The course requires candidates to have a strong desire for creativity as well as excellent communication abilities. The MBA admissions process is designed to assess a candidate's ability to function effortlessly in a competitive setting. After attaining valuable skills, students can pay the desired attention to statistics to identify whether advertising and marketing strategies are effective.

Also Read:

Overview on MBA in Sales and Marketing 

MBA in Sales and Marketing Important Facts

The students interested in opting MBA in Sales and Marketing can read the below points related to the programme.

Learnings: MBA in Sales and Marketing is a two-year postgraduate programme that aims to provide administration skills to students for better career growth. It is a professional programme which can be pursued after 10+2. The marketing programme aims to increase product or service sales, besides enhancing brand awareness. Skills can also help a company's market share grow and enhance a company's performance.

Admission: Admissions to MBA programmes in sales and marketing vary by institution and course. While some colleges prioritise intellectual achievement, others focus on the candidates' whole profile. Participants in these courses get the opportunity to delve deeply into marketing difficulties and learn about the most recent applications and technologies utilised in the area. The majority of India's best MBA schools use a three-step selection procedure that involves entrance examinations, group discussions, and interviews.

Scope: Aspiring applicants would have a tremendous opportunity after completing this programme. One can work as a sales manager, sales executive, market research analyst, marketing manager, and so on. Students can also pursue higher studies and enroll in doctorate programme for further knowledge. MBA course will also help them in increasing their pay scales.

Fees: The fees for two-year MBA programme at private colleges vary from INR 4 to INR 20 lakhs.  The same can be pursued from government colleges at a lesser cost.

MBA in Sales and Marketing Syllabus

The programme is designed by industry experts to provide managerial qualities to the budding managers and to help them in gaining deep understanding of the sales and marketing subjects.

Semester-1

Subject

Details

Financial Accounting and Reporting

Understanding the logical foundation that underpins financial statement preparation and managerial discretions in financial report preparation.

Decision Sciences

To provide an overview of the availability and application of some of these strategies. To maximise the usefulness of the final solution's informational content.

Managerial Economics

This course seeks to provide students with the essential tools of analysis and decision making at the micro level and investigates how these might be used productively in the context of managerial decision making.

Information Systems

The goal of this course is to help students improve their analytical skills, conceptual abilities, and substantive knowledge in marketing management.

Management Theory

 -------

 

Semester-2

Subject

Details

Human Resource Management

To assist students in developing an understanding of numerous topics connected to effective and efficient human resource management, as well as the conditions under which management and unions operate.

Marketing Management

The goal of this course is to help students improve their analytical skills, conceptual abilities, and substantive knowledge in marketing management.

Operations Management

To give students an understanding of various manufacturing and service organisations, as well as an understanding of Operations Management as a main functional area of management.

Corporate Finance

Provide learners a thorough understanding of basic finance theories and models. Students' analytical and critical thinking skills in financial decision making are developed.

Organisational Behaviour

Providing solid conceptual knowledge of the behaviour of individuals in organisations.

 

Semester-3

Subject

Details

Business Communication-1

Students are taught about the various skills needed for effective communication in a business.

Strategic Management

Provide an explanation of what strategy is. Strategic management content and process

Entrepreneurship Management

Entrepreneurial management is the discipline of providing a more robust management structure to the inherent inventiveness in entrepreneurship.

Retail Marketing

Retail marketing encompasses all of the methods by which a company obtains clients and persuades them to buy its goods and services.

 

Semester-4

Subject

Details

Business Communication-2

------

Personality Development

Personality development is the process that distinguishes a person and is influenced by a variety of elements such as genetics, environment, upbringing, and experience.

International Business

International business encompasses all financial activity, both governmental and private, that occur between countries.

Business ethics

Respect, kindness, and concern are the foundations of good manners and good citizenship. Business ethics has evolved into the language of manners.

Service Marketing

Intangibility, perishability, heterogeneity, and inseparability are all features of service marketing.

Advertising

Advertising refers to the strategies and practises used to bring items, services, opinions, or causes to the public's attention in order to encourage them to respond in a specific way to what is promoted.

MBA in Sales and Marketing Specialisations

Every firm, whether national and international, needs a marketing staff to disseminate the brand through various activities such as promotions, sales, commercials, and entertainment programmes. With the increasing demand for product marketing professionals, an MBA in Marketing has become one of the most sought-after degrees among both students and companies in recent years. Desirous students can gain further specialisations by studying these topics.

  • Marketing management
  • Operations management
  • Salesforce management
  • Digital marketing
  • Social Media management
  • Forecasting and marketing strategy
  • International and multi-national marketing
  • New product strategy, branding, and marketing

Also Read:

Careers after MBA in Sales and Marketing 

MBA in Sales and Marketing Books and Authors

Some of the popular books related to the field of MBA in Sales and Marketing are:

Book

Author

Details

Marketing Management

G. Shainesh Philip

Marketing Insight focuses on an important marketing concept for in-depth examination and comprehension.

Social Selling Mystery

Jamie Shanks

This book will help students to master the ways that today's business requires.

The Sales Funnel Book

Nathan Williams

Interest Driven technique help students to plan, build, and deploy sales funnels that adapt to subscribers, prospects, and customers automatically.

Business Made Simple

Donald Miller

Business Made Simple teaches others what it takes to advance their careers and build a healthy and lucrative business.

Marketing and Sales Analytics

Brea Cesar

This book presents broad concepts and particular tools to help the readers in attaining the same levels of success in their own organisation.

MBA in Sales and Marketing Entrance Exams

CAT- The Common Admission Test (CAT) is a national level management aptitude test that candidates must pass in order to be admitted to MBA programmes at 20 IIMs and over 1,200 B-schools in India.

CMAT-  The Common Management Admission Test (CMAT) is a three-hour business aptitude test administered by the National Testing Agency (NTA) for admission to MBA/PGDM programmes.

MAH CET- The Maharashtra Common Entrance Exam (MAH CET) is a management entrance examination. The MAH MBA/MMS-CET exam is administered by the State Common Entrance Test Cell, Maharashtra, for admission to MBA programmes at various institutes around the state.

TISS NET-  TISS National Entrance Examination is administered by the Tata Institute of Social Sciences in Mumbai (TISSNET). It is a university-level entrance exam for MA programmes in the School of Management and Labour Studies.

SET- Symbiosis International (Deemed University) administers the Symbiosis Entrance Exam (SET) for admission to Symbiosis institutes. The SET exam serves as a doorway to undergraduate programmes in Management, Law, Engineering, and other fields.

MBA in Sales and Marketing Distance Programme

Distance education in sales and marketing management is a versatile course for people who cannot afford to learn in a traditional setting. The course is adaptable and is provided by government-approved universities. Entrance to the distance course is based on merit or an admission exam. To be admitted to this programme, candidates must apply in person. The colleges offering distance learning in the field of Marketing are:

  • IGNOU
  • Symbiosis Centre for Distance Learning, Pune
  • Utkal University, Bhubaneswar
  • Madras University, Chennai
  • Wisdom School of Management for Distance Education, Lucknow.

Read More:

Popular Colleges for MBA in Sales and Marketing

MBA Courses with Details

FAQs About MBA in Sales and Marketing

Q. What is MBA in Sales and Marketing?

A. A master's degree in business administration in sales and marketing is a two-year postgraduate programme that focuses on the marketing and sales management of a company's numerous products and services. It prepare applicants for entry-level sales and marketing careers.

Q. What is the scope of MBA in Sales and Marketing?

A. There are numerous sales roles available. After this course, students can find work as Account executive (AE), Account manager, Sales manager, Customer success manager (CSM), Sales engineer, Sales operations manager, Regional sales manager, Director of sales, Vice president (VP) of sales, Chief sales officer, and so on.

Q. What are the entrance exams required to do distance MBA in Sales and Marketing?

A. Yes. To pursue an MBA via distant learning, one must first pass MBA entry exams at the national/university/state level.

Q. What are the different entrance exams in MBA in Sales and Marketing?

A. The different entrance tests that allow admission to MBA in Sales and Marketing are CAT. MAT, CMAT, MAH CET, TISS NET, etc. Students need to score well in these exams to get admission to reputed colleges.

Q.  Which companies are the top recruiters for MBA in Sales and Marketing?

A. Some of the top recruiters for MBA in Sales and Marketing are:
  1. Dell technologies
  2. HDFC bank
  3. Bharti Airtel
  4. Byju’s
  5. Tata Consultancy services
  6. LIC

Q. What is the syllabus for MBA in Sales and Marketing?

A. The main subjects taught in MBA in Sales and Marketing are:
  • Information System
  • Financial Accounting
  • Retail Marketing
  • Organisational Behaviour
  • Decision Sciences

Q. Which are the top colleges offering MBA in Sales and Marketing?

A. Some of the popular colleges to pursue MBA in Sales and Marketing are:
  • IIM, Ranchi
  • IIM, Calcutta
  • IIT, Delhi
  • Jamia Millia Islamia, Delhi
  • MIT School of Business, Pune

Q. What are the advantages of pursuing MBA in Sales and Marketing?

A. A course in MBA in Sales and Marketing enables students to learn valuable skills required to promote a brand and develop brand identity. Also, it plays a great role in increasing the sale of a product.

Q. What is the scope of Distance MBA in Sales and Marketing programme?

A. The distance programme in MBA in Sales and Marketing allows students to gain knowledge about the important managerial skills required to increase a company’s revenue and build brand image. It enables students to study alongside their employment.

Q. What is the average salary of MBA in Sales and Marketing?

A. The pay scale differs according to the job position. However, students can earn an average salary ranging from INR 4 to INR 15 lakhs. The field of sales and marketing carries a huge prospect for growth.

Q. What is the eligibility criteria for admission to MBA in Sales and Marketing?

A. Students who have obtained a bachelor's degree in any field with a minimum of 50% marks are eligible to apply for an MBA in Sales and Marketing. Students must also take entrance exams, followed by interviews and group discussions, in order to be admitted to MBA programmes.
Table of content
  • Popular MBA in Sales & Marketing Colleges in India
  • Popular Private MBA in Sales & Marketing Colleges in India
  • Popular Exams
  • Popular MBA in Sales & Marketing Specializations
  • Most Popular Courses

Popular MBA in Sales & Marketing Colleges in India

Following are the most popular MBA in Sales & Marketing Colleges in India. Learn more about these MBA in Sales & Marketing colleges (Courses, Reviews, Answers & more) by downloading the Brochure.
12.05 L
4.4

#95 Business Today

1 Course
10.75 L
4.6

#97 Business Today

Sales & Marketing Applications open till Aug 31, 2026. Apply Now

1 Course
24.2 L
26.04 LPA

#11 NIRF

Sales & Marketing Applications open till Oct 2, 2025. Apply Now

25 L
4.2

#8 Business Today

2 Courses
16 L - 22.5 L
22.8 - 30 LPA

#20 NIRF

2 Courses
14 L - 16 L
8 LPA

#26 Business Today

Popular Private MBA in Sales & Marketing Colleges in India

16.21 L
3.7

#46 NIRF

1 Course
10.75 L
4.6

#97 Business Today

Sales & Marketing Applications open till Aug 31, 2026. Apply Now

12.1 L
3.6
1 Course
19.64 L
14 LPA

#39 Business Today

Sales & Marketing Applications open till Oct 2, 2025. Apply Now

9.5 L - 12.5 L
4.2
1 Course
9.15 L
4.5
Ranked #2 for Placement Performance – Times B-School Survey 2022

Popular Exams

Following are the top exams for MBA in Sales & Marketing. Students interested in pursuing a career on MBA in Sales & Marketing, generally take these important exams.You can also download the exam guide to get more insights.

5 Oct ' 25

TG ICET Special Phase Counselling 2025: Slot Book...

6 Oct ' 25

TG ICET Special Phase Counselling 2025: Certifica...

29 Sep ' 25 - 3 Oct ' 25

PGCET Counselling: Facility to Edit Exercised Opt...

3 Oct ' 25

Karnataka PGCET First Round Allotment Results (Pr...

28 Sep ' 25

MAT CBT Exam 2025 (Sept )

25 Sep ' 25 - 28 Sep ' 25

MAT CBT Admit Card 2025 (Sept )

Popular MBA in Sales & Marketing Specializations

Following are the most popular MBA in Sales & Marketing Specializations . You can explore the top Colleges offering these Specializations by clicking the links below.

Popular Specializations

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Answered Yesterday

 Yes, internships are offered to full-time MBA students of Johns Hopkins – Carey Business School. In the summer of 2022, 97% of students seeking an internship accepted one. The average hour internship rate was $37.97. The organizations that hired the full-time MBA summer interns were Abbott, Amazon

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prathap

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Answered Yesterday

Students can check NL Dalmila PGDM eligibility below:

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CMATXATATMACMATATMAMATCMATGMAT + GDPI + Past Academic Record + Work Experience + Extra-curricular

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In comparison to DPGU, MIT-WPU usually provides more opportunities to students pursuing an MBA. It has a better brand, more industry connections, and a more structured placement support. Students at MIT-WPU also take advantage of corporate tie-ups, internships, and exposure to global business practi

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Bangalore has several reputed institutions that provide good courses for MBA and B.Ed. Some of the best institutes for admission into MBA programs include IIM Bangalore, Christ University, NMIMS, SIBM, Alliance University, Jain University, and XIME. This is a strong selection of orbits with good pla

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In general, Somaiya Vidyavihar performs better than DPGU with respect to placements for MBA students. Somaiya has more seniority, better access to industry contacts, and is more consistently recruiting from higher tier firms. Also, being located in Mumbai gives all the students access to higher oppo

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If you’re thinking about learning digital marketing, you don’t necessarily have to join an offline college. You can also do it online, which is more flexible and often more affordable. I did my digital marketing course from IIM SKILLS, and it gave me everything I needed live interactive sessions, o

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Beginner-Level 4

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From my experience, I got interested in the PGDM programme at GIBS because it offers a good mix of studies and practical learning. The classes are interactive, the faculty are supportive, and we also get a lot of exposure through events, workshops, and corporate sessions. The campus vibe is really p

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Deepthi

Beginner-Level 5

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A one-year executive MBA is intended for individuals who are established and experienced in the workforce, usually having five years of background or more. It aims to facilitate the acquisition of leadership, strategy, and global business skills to support their move into senior roles. The class sch

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ABHINAV SRIVASTAVA

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Answered 3 days ago

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Sejal Baveja

Contributor-Level 10

Answered 6 days ago

Yes, I chose GIBS Bangalore for my business education because it gives the right mix of academics, practical learning, and industry exposure. The campus has a positive environment, supportive faculty, and many opportunities like internships, workshops, and live projects.

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Deepthi

Beginner-Level 5

Answered a week ago

International students who desire to study MBA in Poland, English language requirement is an important admission requirement for these students. Universities in Norway accepts English proficiency scores as proof. Students can refer to the table below to know more about minimum score details:

University

English Proficiency Exam

University of Oslo

IELTS- 6.5 or above

PTE- score of 90 or higher

PTE- 62 or higher

Norwegian University of Science & Technology
University of Stavanger
Norwegian School of Economics

IELTS- Score of 6.5

Nord University

IELTS- 6.5 or higher

TOEFL- 90 or higher

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Kanishka Gambhir

Contributor-Level 10

Answered a week ago

The top industries for Boston University MBA graduates are given below in descending order:

  • Health & Life Sciences 22%
  • Consulting Services 18%
  • Financial Services 13%
  • Technology 12%
  • Energy 11%
  • Retail 6%
  • Non-Profit 5%
  • Manufacturing 5%
  • Government 2%
  • Real Estate 2%
  • Transportation & Logistics 1%
  • Education 1%

R

Ridhi

Contributor-Level 10

Answered a week ago

Common entrance exams accepted for MBA/PGDM admissions in India include CAT, XAT, MAT, CMAT, SNAP, and NMAT, along with state-level exams like MAH-CET and TANCET. International exams like the GMAT and GRE are also an option for programs with international affiliations. Candidates should check the sp

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AKSHAY VAISHNAV

Beginner-Level 4

Answered a week ago

The total fee for the PGDM programme at GIBS Bangalore is approximately ?12.5 Lakhs, including a ?50,000 admission fee and ?10.75 Lakhs for the course itself. The BBA programme at GIBS has a total fee of approximately ?4.60 Lakhs. Scholarship opportunities are available based on academic performance

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AKSHAY VAISHNAV

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Answered a week ago

GIBS offers Bachelor of Business Administration (BBA) programs at the undergraduate level and various specialised Post Graduate Diploma in Management (PGDM) and MBA (Master of Business Administration) programs at the postgraduate level. Undergraduate options include BBA with specializations in areas

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AKSHAY VAISHNAV

Beginner-Level 4

Answered a week ago

For admission to its MBA/PGDM programs, GIBS requires a bachelor's degree from a recognised university with a minimum aggregate of 50% marks (45% for SC/ST/PwD candidates), or an equivalent CGPA. Candidates can be in the final year of their degree programme and are expected to have a valid score fro

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AKSHAY VAISHNAV

Beginner-Level 4

Answered a week ago

Securing an admission to top MBA universities in Russia is a competitive affair, but not impossible. International students must fulfill the admission requirements listed below order to boost their chances of pursuing the course: 
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Kanishka Gambhir

Contributor-Level 10

Answered a week ago

For Indian students planning to study MBA in Europe, it might be a bit expensive as the 1st year tuition fee of the top universities ranges from INR 20 L – INR 1 Cr. Students can refer to the table mentioned below to know more about the specific requirements of each university:

University

Annual Tuition Cost

Annual Cost of Living

SDA Business School

INR 38 L - 86 L

INR 28 L - 34 L

Esade Paris

INR 21 L - 70 L

INR 24 L

Cambridge Judge Business School

INR 65 L - 83 L

INR 12 L - 15 L

SDA Business School

INR 39 L - 78 L

INR 20 L - 24 L

IESE Business School

INR 42 L - 47 L

INR 20 L - 24 L

INSEAD

INR 64 L

INR 30 L

SDA College Business School

INR 18 L - 72 L

INR 20.5 L

Oxford Said Business School

INR 31 L - 94 L

INR 20 L

SDA Bocconi School of Management

INR 27 L - 71 L

INR 21 L

Esade Business School

INR 33 L - 73 L

INR 10 L - 17 L

K

Kanishka Gambhir

Contributor-Level 10

Answered a week ago

There are several countries in Europe that offer affordable MBA programs for Indian students. Some of the cheapest countries to pursue MBA in Europe are mentioned below:

CountryAnnual Tuition Cost
Germany

Public universities do not charge any tuition fee

Private universities: INR 10 L - 25 L

NorwayINR 6 L - 28 L
FranceINR 22 K - 21 L

K

Kanishka Gambhir

Contributor-Level 10

Answered a week ago

IELTS is considered one of the most important requirements to study in Europe. Fulfilling the English language requirement is must for international students to study MBA in Europe. Refer to the table below for minimum IELTS scores required by the top universities: 

University

Required IELTS Score 

London Business School

7.0 or higher

HEC Paris

6.5 or higher

Cambridge Judge Business School

7.5 or higher

IE Business School

7.0 or higher

Esade Business School

7.0 or higher

INSEAD

7.5 or higher

Imperial College Business School

6.5 - 7.0 or higher

Oxford Said Business School

7.5 or higher

SDA Bocconi School of Management

7.0 or higher

Esade Business School

7.0 or higher

 

K

Kanishka Gambhir

Contributor-Level 10

Answered a week ago

The top-ranked MBA universities in Europe are very competitive and have a low acceptance rate. Below are the university specific details: 

University

Acceptance Rate

London Business School

20%

HEC Paris

18%

HEC5 Judge Business School

31%

IE Business School

41%

IESE Business School

26%

INSEAD

30 - 35%

Imperial College Business School

15%

Oxford Said Business School

20%

SDA Bocconi School of Management

32%

Esade Business School

60%

K

Kanishka Gambhir

Contributor-Level 10

Answered a week ago

Post-graduation from a top MBA university in Europe, graduates secure impressive job opportunities in global companies. The average placement salaries offered to students at the top universities for an MBA in Europe, along with the first-year tuition fees, are mentioned below:

University

Estimated Average Salary

London Business School

INR 62 L

HEC Paris

INR 1 Cr

Cambridge Judge Business School

INR 1 Cr

IE Business School

INR 97 L

IESE Business School

INR 1.5 Cr

Oxford style="width: 43.7372%;">

INR 1 Cr

Imperial College Business School

INR 90 L

Oxford Said Business School

INR 94 L

SDA Bocconi School of Management

INR 22 L

Esade Business School

INR 62 L

K

Kanishka Gambhir

Contributor-Level 10

Answered a week ago

Amity Dubai asks for an application fee worth AED 100 (INR 2.4 K). The fee is non-refundable is to be paid while submitting your application for review. The payment of the same can be done through the university's portal.

A

Akash Gaur

Contributor-Level 10

Answered a week ago

Candidates are selected for admission in the MBA programme at Bapuji Academy of Management & Research (BAMR) based on the scores in the PGCET/KMAT/MAT exams. Candidates must appear for any of these exams to take admission in the academy. Also, they must fulfil the eligibility criteria set by the aca

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S

Sejal Baveja

Contributor-Level 10

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