MBA in Sales & Marketing Syllabus & Subjects 2026: Download Semester-wise PDF, Important Books
Parul ThapaAssistant Manager
MBA Sales and Marketing is one of the most popular management streams among youngsters. It is a business and marketing related management programme that focuses on business principles and brand management. It is a two-year postgraduate programme that focuses on the planning, organising, hiring, managing, running, and regulating of sales and marketing in the workplace.
The course requires candidates to have a strong desire for creativity as well as excellent communication abilities. The MBA admissions process is designed to assess a candidate's ability to function effortlessly in a competitive setting. After attaining valuable skills, students can pay the desired attention to statistics to identify whether advertising and marketing strategies are effective.
Also Read:
Overview on MBA in Sales and Marketing
MBA in Sales and Marketing Syllabus
The programme is designed by industry experts to provide managerial qualities to the budding managers and to help them in gaining deep understanding of the sales and marketing subjects.
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Semester-1 |
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|---|---|
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Subject |
Details |
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Financial Accounting and Reporting |
Understanding the logical foundation that underpins financial statement preparation and managerial discretions in financial report preparation. |
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Decision Sciences |
To provide an overview of the availability and application of some of these strategies. To maximise the usefulness of the final solution's informational content. |
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Managerial Economics |
This course seeks to provide students with the essential tools of analysis and decision making at the micro level and investigates how these might be used productively in the context of managerial decision making. |
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Information Systems |
The goal of this course is to help students improve their analytical skills, conceptual abilities, and substantive knowledge in marketing management. |
|
Management Theory |
------- |
|
Semester-2 |
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|---|---|
|
Subject |
Details |
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Human Resource Management |
To assist students in developing an understanding of numerous topics connected to effective and efficient human resource management, as well as the conditions under which management and unions operate. |
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Marketing Management |
The goal of this course is to help students improve their analytical skills, conceptual abilities, and substantive knowledge in marketing management. |
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Operations Management |
To give students an understanding of various manufacturing and service organisations, as well as an understanding of Operations Management as a main functional area of management. |
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Corporate Finance |
Provide learners a thorough understanding of basic finance theories and models. Students' analytical and critical thinking skills in financial decision making are developed. |
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Organisational Behaviour |
Providing solid conceptual knowledge of the behaviour of individuals in organisations. |
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Semester-3 |
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|---|---|
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Subject |
Details |
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Business Communication-1 |
Students are taught about the various skills needed for effective communication in a business. |
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Strategic Management |
Provide an explanation of what strategy is. Strategic management content and process |
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Entrepreneurship Management |
Entrepreneurial management is the discipline of providing a more robust management structure to the inherent inventiveness in entrepreneurship. |
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Retail Marketing |
Retail marketing encompasses all of the methods by which a company obtains clients and persuades them to buy its goods and services. |
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Semester-4 |
|
|---|---|
|
Subject |
Details |
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Business Communication-2 |
------ |
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Personality Development |
Personality development is the process that distinguishes a person and is influenced by a variety of elements such as genetics, environment, upbringing, and experience. |
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International Business |
International business encompasses all financial activity, both governmental and private, that occur between countries. |
|
Business ethics |
Respect, kindness, and concern are the foundations of good manners and good citizenship. Business ethics has evolved into the language of manners. |
|
Service Marketing |
Intangibility, perishability, heterogeneity, and inseparability are all features of service marketing. |
|
Advertising |
Advertising refers to the strategies and practises used to bring items, services, opinions, or causes to the public's attention in order to encourage them to respond in a specific way to what is promoted. |
MBA in Sales and Marketing Specialisations
Every firm, whether national and international, needs a marketing staff to disseminate the brand through various activities such as promotions, sales, commercials, and entertainment programmes. With the increasing demand for product marketing professionals, an MBA in Marketing has become one of the most sought-after degrees among both students and companies in recent years. Desirous students can gain further specialisations by studying these topics.
- Marketing management
- Operations management
- Salesforce management
- Digital marketing
- Social Media management
- Forecasting and marketing strategy
- International and multi-national marketing
-
New product strategy, branding, and marketing
Also Read:
Careers after MBA in Sales and Marketing
MBA in Sales and Marketing Books and Authors
Some of the popular books related to the field of MBA in Sales and Marketing are:
|
Book |
Author |
Details |
|---|---|---|
|
Marketing Management |
G. Shainesh Philip |
Marketing Insight focuses on an important marketing concept for in-depth examination and comprehension. |
|
Social Selling Mystery |
Jamie Shanks |
This book will help students to master the ways that today's business requires. |
|
The Sales Funnel Book |
Nathan Williams |
Interest Driven technique help students to plan, build, and deploy sales funnels that adapt to subscribers, prospects, and customers automatically. |
|
Business Made Simple |
Donald Miller |
Business Made Simple teaches others what it takes to advance their careers and build a healthy and lucrative business. |
|
Marketing and Sales Analytics |
Brea Cesar |
This book presents broad concepts and particular tools to help the readers in attaining the same levels of success in their own organisation. |
MBA in Sales and Marketing Distance Programme
Distance education in sales and marketing management is a versatile course for people who cannot afford to learn in a traditional setting. The course is adaptable and is provided by government-approved universities. Entrance to the distance course is based on merit or an admission exam. To be admitted to this programme, candidates must apply in person. The colleges offering distance learning in the field of Marketing are:
- IGNOU
- Symbiosis Centre for Distance Learning, Pune
- Utkal University, Bhubaneswar
- Madras University, Chennai
- Wisdom School of Management for Distance Education, Lucknow.
Read More:
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Popular MBA in Sales & Marketing Colleges in India
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Popular MBA in Sales & Marketing Specializations
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Most Popular Courses
Popular Courses
- Master of Business Administration (MBA)Department of Management Studies, IIT Delhi
- Master of Business Administration (MBA)Symbiosis Institute of Business Management, Symbiosis International, Pune
- Master of Business Administration (MBA)IIM Calcutta - Indian Institute of Management
- Post Graduate Diploma in Management (PGDM)Management Development Institute
- Master of Business Administration (MBA)Delhi School of Management, DTU
- Master of Business Administration (MBA)DoMS IIT Madras - Department of Management Studies
- Master of Business Administration (MBA)Alagappa University
- Post Graduate Program in Management (PGPM)IIM Raipur - Indian Institute of Management
- Post Graduate Programme in Management (PGPM)S.P. Jain Institute of Management and Research, Mumbai
- Post Graduate Diploma in Management (PGDM)S.P. Jain Institute of Management and Research, Mumbai
News & Updates
Jun 17, 2026
Student Forum
Anything you would want to ask experts?Answered 6 hours ago
Dear reader,
Lovely Professional University (LPU) is a great substitute for SRM University Andhra Pradesh, which offers a solid foundation for business education. With an industry-aligned curriculum, broad global exposure, and an exceptional track record of high-package placements with top internati
A
Contributor-Level 10
Answered 6 hours ago
Dear reader,
Lovely Professional University (LPU) is a great substitute for SRM University Andhra Pradesh, which offers a solid and good platform for management education. With an industry-aligned curriculum, broad global exposure, and an exceptional track record of high-package placements with top
A
Contributor-Level 10
Answered 6 hours ago
Dear reader,
Lovely Professional University (LPU) is a great substitute for Delhi University, which offers a good and prestigious platform for management education. With an industry-aligned curriculum, broad global exposure, and an exceptional track record of high-package placements with top interna
A
Contributor-Level 10
Answered 15 hours ago
MBA admissions at DBS are based on a balanced evaluation process: 30% weightage to Class 12 and Graduation scores, 40% to entrance exam performance (CAT, MAT, XAT, CMAT, NMAT, GMAT, GRE, or DBS Entrance Exam), and 30% to the personal interview. The process is designed to assess both academic potent
Beginner-Level 4
Answered 15 hours ago
Chandigarh University has been ranked by many ranking bodies for management programmes. the latest available rankings are mentioned in the table below:
| Ranking Body/Category | Rank |
|---|---|
| NIRF 2025 - Management | 32 |
| IIRF 2025 - Best Private B-Schools | 29 |
| IIRF 2025 - Overall B-School | 27 |
S
Contributor-Level 10
Answered 16 hours ago
Major fee components for MBA at Chandigarh University are mentioned below:
| Fee component | Amount |
|---|---|
INR 5.12 Lacs - INR 7.94 lakh | |
INR 2.14 Lacs - INR 2.4 lakh | |
INR 2,000 |
S
Contributor-Level 10
Answered 16 hours ago
Industry-collaborated MBA courses offered by Chandigarh University are as follows:
- MBA Applied Finance with PwC
- MBA Fintech with NSE Academy
- MBA Business Analytics with IBM
- MBA in Capital Markets with NiSM
- MBA Strategic HR with AON Consulting
- MBA Digital Marketing Powered by Adobe
- MBA Global Business Manag
S
Contributor-Level 10
Answered 16 hours ago
Chandigarh University offers MBA with dual specialisation in:
- CASSM
- Finance
- Entrepreneurship
- Human Resource
- International Business
- International Relations
- Marketing Management
- Tourism, Hospitality and Aviation
- Master of Business Administration
- Media & Entertainment Management
- Business Intelligence & Data Analy
S
Contributor-Level 10
Answered 16 hours ago
The total tuition fee of MBA at LPU is INR 5.6 Lacs to INR 14 lakh. Candidates need to pay the course fee as the last step of admission process to confirm their seat. This number is taken from the official website of the university. It can change.
R
Contributor-Level 10
Answered 19 hours ago
Dear reader,
Lovely Professional University (LPU) is a great substitute for Amity University Bangalore, which offers a solid foundation for business education. With an industry-aligned curriculum, broad global exposure, and an exceptional track record of high-package placements with top internationa
A
Contributor-Level 10
Answered 19 hours ago
Dear reader,
Lovely Professional University (LPU) is a great substitute for Amity University Bangalore, which offers a solid foundation for business education. With an industry-aligned curriculum, broad global exposure, and an exceptional track record of high-package placements with top internationa
A
Contributor-Level 10
Answered 20 hours ago
Dear reder,
Lovely Professional University (LPU) is a great substitute for SIBM Pune, which offers a good and prestigious platform for management education. With an industry-aligned curriculum, a wealth of foreign experience, and an exceptional track record of high-package placements with top worldw
A
Contributor-Level 10
Answered 20 hours ago
Dear reader,
Lovely Professional University (LPU) is a great substitute for IIM Indore, which offers a good and prestigious platform for management education. An industry-aligned curriculum, strategic corporate mentorship, enhanced experiential learning, and an exceptional track record of premium pl
A
Contributor-Level 10
Answered 20 hours ago
Dear reader,
Lovely Professional University (LPU) is a great substitute for Virohan: Vivekananda Global University, which offers a good platform for specialised study. With an industry-focused curriculum, extensive international exposure, and an exceptional track record of high-package placements wi
A
Contributor-Level 10
Answered Yesterday
The total fees of MBA at Jaipur National University range from INR 1.37 to INR 4.01 lakh. This fee is made up of diff. components like tuition fee, hostel fee and more. The students have to pay the first installment of this fee at the time of admission.
A
Contributor-Level 10
Answered Yesterday
There are mixed opinions on American University of Sharjah's MBA. According to Reddit thread, some people have shown concerns about high fees and worth of programme as it has limited industry connections and does not provide pathway to work in Europe or North America. But some alumni have praised AU
K
Contributor-Level 10
Answered Yesterday
Yes, SIBM Pune offers seat reservation for MBA programme. Candidates can check below the seat reservation scheme at SIBM Pune:
- Scheduled Castes - 15%
- Scheduled Tribes - 7.5%
- Persons with Disabilities (PwD) - 3%
- Kashmiri Migrants - 2 Seats
- International Students - 15%
R
Contributor-Level 10
Answered Yesterday
The MBA course at the University of Wollongong Dubai is 24 months. The subject fees for this course is AED 9,597 (Around INR 2.47 lakh). Students can pay the tuition fees via online payments - with Amazon Payment Services, bank transfers or cash payments via Al Ansari Exchange.
G
Contributor-Level 10
Answered Yesterday
PIBM Pune prepares MBA Finance students for investment banking careers through industry-focused training, live projects, internships, and regular interactions with finance professionals. Students develop expertise in financial analysis, valuation, and corporate finance, helping them build successful
K
Beginner-Level 5
Answered Yesterday
The fee for admission registration for MBA programme at Christ University is INR 8000. This fee is non-refundable. Candidates need to pay it on time in order to move ahead with the admission process.
S
Contributor-Level 10
Answered Yesterday
The selection criteria for MBA at Christ University is mentioned in the following table:
| Criteria | Details |
|---|---|
| Academic Performance | Performance in Class 10, Class 12, Graduation |
| Written Assessment | Candidates will be asked to write on a topic. |
Verbal Assessment (VA) and Personal interview (PI) | By an expert panel. |
Group Discussion (GD) and Micro Presentation (MP) | GD for 25 minutes for each group and MP for 90 sec/ student in a group. |
S
Contributor-Level 10
Answered Yesterday
Christ University has been awarded NAAC 'A+' grade. It has been given rank 34 in IIRF (MBA) 2025 as well as rank 57 by NIRF in Management category in 2025.
S
Contributor-Level 10
Answered Yesterday
MBA curriculum at Christ Universitycovers core subjects like Financial Accounting, Marketing, Operations, HR, and Strategic Management. The programme also includes internships, a master thesis or capstone project, and practical courses to ensure industry readiness and all-round development.
Students
S
Contributor-Level 10
Answered Yesterday
The Christ University Delhi MBA holds good rankings over past few years. Publishers like Outlook and India today has recognised the university with good ranks in various categories. Moreover, the university is recognised and approved by the university Grants Commission and AICTE.
A
Contributor-Level 10
Answered Yesterday
Christ University Delhi is a good option for pursuing MBA. The university offers MBA full time with the duration of two years. The university offers a MBA with many specialisations. The university offers a curriculum that aligns with industry and fosters practical knowledge.
A
Contributor-Level 10
Answered 2 days ago
Aspirants must pass a bachelor's degree of at least 3 years with a minimum of 50% aggregate (45% aggregate for SC/ ST/ PwD) to apply for MBA at IIFT Delhi.
Canddates must have studied Mathematics/ Statistics at the graduation level for MBA Business Analytics.
N
Guide-Level 15
Answered 2 days ago
The application fees for MBA is INR 3,000 at IIFT Delhi. Candidates belonging to SC/ ST/ PwD category need to pay INR 1,500 to apply for MBA. Aspirants can pay the application fees via any of the online payment modes.
N
Guide-Level 15
Answered 2 days ago
Following reasons make Christ University a popular choice for MBA course:
- Good ROI: Christ has been rated 4.2/5 for value for Money. The total tuition fee for the MBA course is INR 11.6 lakh. This fee gets covered in the packages offered to students during placements.
- Global exposure: Christ Univers
R
Contributor-Level 10
Answered 2 days ago
For a 3-year MBA course at Oregon State University, the tuition fees is USD 47,810 (INR 45.23 lakh). The insurance fees at this university is USD 2,880 (Around INR 2.7 lakh). The students can also check out the Continued Sucess Scholarships for admission (available for direct entry courses).
C
Contributor-Level 10
Answered 2 days ago
Aspirants must have a minimum of five-years of work experience to apply for Executive PGDM at IIFT Delhi. Candidates also need to complete a bachelor's degree with at least 50% aggregate to apply.
N
Guide-Level 15
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What is the highest package given to MBA students during SRM Andhra Pradesh University placements?