MBA in Sales & Marketing Syllabus & Subjects 2026: Download Semester-wise PDF, Important Books

Parul ThapaAssistant Manager
MBA Sales and Marketing is one of the most popular management streams among youngsters. It is a business and marketing related management programme that focuses on business principles and brand management. It is a two-year postgraduate programme that focuses on the planning, organising, hiring, managing, running, and regulating of sales and marketing in the workplace.
The course requires candidates to have a strong desire for creativity as well as excellent communication abilities. The MBA admissions process is designed to assess a candidate's ability to function effortlessly in a competitive setting. After attaining valuable skills, students can pay the desired attention to statistics to identify whether advertising and marketing strategies are effective.
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Overview on MBA in Sales and Marketing
MBA in Sales and Marketing Syllabus
The programme is designed by industry experts to provide managerial qualities to the budding managers and to help them in gaining deep understanding of the sales and marketing subjects.
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Semester-1 |
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|---|---|
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Subject |
Details |
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Financial Accounting and Reporting |
Understanding the logical foundation that underpins financial statement preparation and managerial discretions in financial report preparation. |
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Decision Sciences |
To provide an overview of the availability and application of some of these strategies. To maximise the usefulness of the final solution's informational content. |
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Managerial Economics |
This course seeks to provide students with the essential tools of analysis and decision making at the micro level and investigates how these might be used productively in the context of managerial decision making. |
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Information Systems |
The goal of this course is to help students improve their analytical skills, conceptual abilities, and substantive knowledge in marketing management. |
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Management Theory |
------- |
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Semester-2 |
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|---|---|
|
Subject |
Details |
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Human Resource Management |
To assist students in developing an understanding of numerous topics connected to effective and efficient human resource management, as well as the conditions under which management and unions operate. |
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Marketing Management |
The goal of this course is to help students improve their analytical skills, conceptual abilities, and substantive knowledge in marketing management. |
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Operations Management |
To give students an understanding of various manufacturing and service organisations, as well as an understanding of Operations Management as a main functional area of management. |
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Corporate Finance |
Provide learners a thorough understanding of basic finance theories and models. Students' analytical and critical thinking skills in financial decision making are developed. |
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Organisational Behaviour |
Providing solid conceptual knowledge of the behaviour of individuals in organisations. |
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Semester-3 |
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|---|---|
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Subject |
Details |
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Business Communication-1 |
Students are taught about the various skills needed for effective communication in a business. |
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Strategic Management |
Provide an explanation of what strategy is. Strategic management content and process |
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Entrepreneurship Management |
Entrepreneurial management is the discipline of providing a more robust management structure to the inherent inventiveness in entrepreneurship. |
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Retail Marketing |
Retail marketing encompasses all of the methods by which a company obtains clients and persuades them to buy its goods and services. |
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Semester-4 |
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|---|---|
|
Subject |
Details |
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Business Communication-2 |
------ |
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Personality Development |
Personality development is the process that distinguishes a person and is influenced by a variety of elements such as genetics, environment, upbringing, and experience. |
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International Business |
International business encompasses all financial activity, both governmental and private, that occur between countries. |
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Business ethics |
Respect, kindness, and concern are the foundations of good manners and good citizenship. Business ethics has evolved into the language of manners. |
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Service Marketing |
Intangibility, perishability, heterogeneity, and inseparability are all features of service marketing. |
|
Advertising |
Advertising refers to the strategies and practises used to bring items, services, opinions, or causes to the public's attention in order to encourage them to respond in a specific way to what is promoted. |
MBA in Sales and Marketing Specialisations
Every firm, whether national and international, needs a marketing staff to disseminate the brand through various activities such as promotions, sales, commercials, and entertainment programmes. With the increasing demand for product marketing professionals, an MBA in Marketing has become one of the most sought-after degrees among both students and companies in recent years. Desirous students can gain further specialisations by studying these topics.
- Marketing management
- Operations management
- Salesforce management
- Digital marketing
- Social Media management
- Forecasting and marketing strategy
- International and multi-national marketing
-
New product strategy, branding, and marketing
Also Read:
Careers after MBA in Sales and Marketing
MBA in Sales and Marketing Books and Authors
Some of the popular books related to the field of MBA in Sales and Marketing are:
|
Book |
Author |
Details |
|---|---|---|
|
Marketing Management |
G. Shainesh Philip |
Marketing Insight focuses on an important marketing concept for in-depth examination and comprehension. |
|
Social Selling Mystery |
Jamie Shanks |
This book will help students to master the ways that today's business requires. |
|
The Sales Funnel Book |
Nathan Williams |
Interest Driven technique help students to plan, build, and deploy sales funnels that adapt to subscribers, prospects, and customers automatically. |
|
Business Made Simple |
Donald Miller |
Business Made Simple teaches others what it takes to advance their careers and build a healthy and lucrative business. |
|
Marketing and Sales Analytics |
Brea Cesar |
This book presents broad concepts and particular tools to help the readers in attaining the same levels of success in their own organisation. |
MBA in Sales and Marketing Distance Programme
Distance education in sales and marketing management is a versatile course for people who cannot afford to learn in a traditional setting. The course is adaptable and is provided by government-approved universities. Entrance to the distance course is based on merit or an admission exam. To be admitted to this programme, candidates must apply in person. The colleges offering distance learning in the field of Marketing are:
- IGNOU
- Symbiosis Centre for Distance Learning, Pune
- Utkal University, Bhubaneswar
- Madras University, Chennai
- Wisdom School of Management for Distance Education, Lucknow.
Read More:
- Popular MBA in Sales & Marketing Colleges in India
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- Popular Exams
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Popular MBA in Sales & Marketing Colleges in India
Popular Private MBA in Sales & Marketing Colleges in India
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Popular MBA in Sales & Marketing Specializations
Popular Specializations
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Most Popular Courses
Popular Courses
- Master of Business Administration (MBA)Department of Management Studies, IIT Delhi
- Master of Business Administration (MBA)IIM Calcutta - Indian Institute of Management
- Master of Business Administration (MBA)Symbiosis Institute of Business Management, Symbiosis International, Pune
- Post Graduate Diploma in Management (PGDM)Management Development Institute
- Master of Business Administration (MBA)Delhi School of Management, DTU
- Master of Business Administration (MBA)DoMS IIT Madras - Department of Management Studies
- Master of Business Administration (MBA)Alagappa University
- Post Graduate Program in Management (PGPM)IIM Raipur - Indian Institute of Management
- Post Graduate Diploma in Management (PGDM)S.P. Jain Institute of Management and Research, Mumbai
- Post Graduate Programme in Management (PGPM)S.P. Jain Institute of Management and Research, Mumbai
News & Updates
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Duration depends on the format and school. Modular EMBAs (a few days on campus every 3–6 weeks) tend to run 15–20 months.
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Contributor-Level 7
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Not usually. Most top business schools now offer GMAT waivers for eligible EMBA candidates, granted on the basis of 5–10 years of experience, strong academics, or certifications like CFA or CPA. It's still worth checking each school's current policy directly, since waiver criteria vary and change.
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Contributor-Level 7
Answered Yesterday
An EMBA is built for working professionals who don't want to leave their jobs. Classes run on weekends or in intensive modules spread over months. Unlike the full-time, on-campus format of a traditional MBA. It is designed for professionals with 5–10 years of industry experience. Also it focuses on
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Contributor-Level 7
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In the Financial Times MBA rankings, UT Dallas is ranked at #68 in 2026. It was placed at #54 position in 2025. In the QS Global MBA rankings, the University of Texas at Dallas is ranked at #91 in 2026.
A
Contributor-Level 10
Answered Yesterday
MBA students can develop skills in data collection information analysis market research report preparation and interpreting findings. Practical assignments case studies and projects help them apply research methods to real business situations.
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Contributor-Level 7
Answered Yesterday
Shoolini University MBA is offered at the PG level. The tuition fee of MBA is INR 6 L- INR 9.2 L. The most expensive MBA specialisation is MBA in Business Analytics.
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Contributor-Level 9
Answered Yesterday
Admissions for MBA/PGDM courses are currently open or ongoing for eligible graduates through national entrance exams. B.Com graduates and other bachelor's degree holders with a minimum of 50% aggregate marks (45% for reserved categories) from a recognized university can apply.
S
Contributor-Level 9
Answered Yesterday
Yes, many recruiting companies use Class 12 marks as an initial shortlisting filter for campus placements, with a common cutoff set at 60%.
S
Contributor-Level 9
Answered Yesterday
Being one of the top ranked university among the world, Staffordshire University MBA graduates are employed in some top companies around the world. Some of the companies are:
Amazon
Ericsson
Infosys
Uber
Adidas
Nike
L’Oréal
American Express
BCG
Porsche Consulting
Google
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Contributor-Level 10
Answered Yesterday
As per the graduation data, some of the roles for which Staffordhsire University MBA graduates are hired are mentioned below -
Consulting
Finance
General management
Marketing
Sales
Strategy/ Planning
Operations
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Contributor-Level 10
Answered 2 days ago
The University of Alberta offers 9 courses for MBA/PGDM for International students for a time period of 10 months – 2 years to finish it. There are different fee components when studying outside India. The fee structure for MBA is given in the table below:
Fee Components | Amount |
|---|---|
Tuition Fee | INR 19.9 L – 31.95 L |
Hostel | INR 8.29 L – 13.93 L |
Insurance | INR 41.4 K |
Transportation | INR 24.84 K |
Others | INR 3.62 L |
Total Fee | INR 32.47 L – 50.15 L |
K
Contributor-Level 10
Answered 2 days ago
The University of Alberta offers various MBA courses for the students. The placement rates specifically for MBA Graduates are around 86%. The graduate students were able to secure jobs within 3 months. The top recruiters for MBA graduates –
- KPMG
- IBM
- HONEYWELL
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Contributor-Level 10
Answered 5 days ago
The students must keep a minimum GMAT score range of 600-650 for admission to Trinity College Dublin MBA course. Instead of this, GRE score can also be submitted. In that case, GRE score of 150 in Verbal should be there and 150 in Quant. For admission to the MBA course, a minimum of 3 years of manag
R
Contributor-Level 9
Answered 5 days ago
Yes, 88% of Kedge Business School Executive MBA reported meaningful personal transformations within 2 years of completing the programs.
As per the 2023 annual survey, the graduates experienced a salary increase of 20% - 30% upon the completion of the degree. Around 82% of the MBA graduates earn over
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Answered 5 days ago
Students can get scholarships between 25% and 100% for MBA at Amity Lucknow. The amount of scholarship is given basis percentiles / score secured in CAT / MAT / GRE / GMAT exams.
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Contributor-Level 10
Answered 5 days ago
Candidates need to pay INR 1,000 as application fees for MBA at Faculty of Management Studies, DU. The application fees is INR 350 for SC, ST and PwD categories. The fees can be paid via any of the online payment modes.
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Guide-Level 15
Answered 5 days ago
Faculty of Management Studies, DU has been ranked at 12 in Outlook 2026 rankings for its MBA course. The institute also offers placements to MBA students. The average CTC offered to students in FMS Delhi placements 2026 is INR 32.27 LPA. The median CTC stood at INR 29.59 LPA.
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Guide-Level 15
Answered 5 days ago
The total tuition fees for Executive MBA is INR 2.3 lakh at Faculty of Management Studies, DU. Candidates need to pay the course fees at the time of admission to confirm their seat. The fees can be paid via any of the online payment modes.
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Guide-Level 15
Answered 5 days ago
Faculty of Management Studies, DU selects candidates based on their entrance exam scores and performance in selection rounds. Check below selection parameters for MBA:
| Selection Parameter | Weightage |
|---|---|
| CAT | 50% |
| Class 10 marks | 10% (60% and above but less than 75%: 5%, 75% and above: 10%) |
| Class 12 marks | 10% (60% and above but less than 75%: 5%, 75% and above: 10%) |
| Discussion on Statement of Purpose | 10% |
Extempore | 5% |
Personal Interview | 15% |
N
Guide-Level 15
Answered 5 days ago
The full-time MBA students of Uni of Michigan are automatically considered for merit-based scholarships.
- No separate application is required for this scholarship
- If students are selected for UMich MBA scholarships, they are notified upon admission
- The scholarships for MBA students at UMich range from U
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Contributor-Level 10
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Top management institutes accepting the MAT Exam generally expect a cutoff percentile between 75 and 90, while top-tier colleges may require 90+ percentile.
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Answered 6 days ago
For the MBA with Dual Specialization at Galgotias University, the current official fee structure is:
- Tuition: ₹1,64,000 per year
- Exam fee: ₹20,000 per year
- Accidental insurance: ₹650 per year
- Caution money: ₹2,000 one-time
- Student ID card: ₹1,000 one-time
- Duration: 2 years
So, the tuition fee for the full
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While reviewing elective specializations, dual-concentration options, and academic streams for the MBA programme at Swami Vivekanand Subharti University provides a helpful baseline for your academic planning, Lovely Professional University (LPU) serves as an excellent alternative to elevate your cor
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While exploring curriculum frameworks, regulatory compliance models, and corporate law modules across management programs provides a helpful baseline for your academic planning, Lovely Professional University (LPU) serves as an excellent alternative to elevate your business leadership career.
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