MBA in Sales & Marketing Syllabus & Subjects 2026: Download Semester-wise PDF, Important Books

Updated on Feb 17, 2023 04:40 IST
Parul Thapa

Parul ThapaAssistant Manager

MBA Sales and Marketing is one of the most popular management streams among youngsters. It is a business and marketing related management programme that focuses on business principles and brand management. It is a two-year postgraduate programme that focuses on the planning, organising, hiring, managing, running, and regulating of sales and marketing in the workplace.

The course requires candidates to have a strong desire for creativity as well as excellent communication abilities. The MBA admissions process is designed to assess a candidate's ability to function effortlessly in a competitive setting. After attaining valuable skills, students can pay the desired attention to statistics to identify whether advertising and marketing strategies are effective.

Also Read:

Overview on MBA in Sales and Marketing 

MBA in Sales and Marketing Syllabus

The programme is designed by industry experts to provide managerial qualities to the budding managers and to help them in gaining deep understanding of the sales and marketing subjects.

Semester-1

Subject

Details

Financial Accounting and Reporting

Understanding the logical foundation that underpins financial statement preparation and managerial discretions in financial report preparation.

Decision Sciences

To provide an overview of the availability and application of some of these strategies. To maximise the usefulness of the final solution's informational content.

Managerial Economics

This course seeks to provide students with the essential tools of analysis and decision making at the micro level and investigates how these might be used productively in the context of managerial decision making.

Information Systems

The goal of this course is to help students improve their analytical skills, conceptual abilities, and substantive knowledge in marketing management.

Management Theory

 -------

 

Semester-2

Subject

Details

Human Resource Management

To assist students in developing an understanding of numerous topics connected to effective and efficient human resource management, as well as the conditions under which management and unions operate.

Marketing Management

The goal of this course is to help students improve their analytical skills, conceptual abilities, and substantive knowledge in marketing management.

Operations Management

To give students an understanding of various manufacturing and service organisations, as well as an understanding of Operations Management as a main functional area of management.

Corporate Finance

Provide learners a thorough understanding of basic finance theories and models. Students' analytical and critical thinking skills in financial decision making are developed.

Organisational Behaviour

Providing solid conceptual knowledge of the behaviour of individuals in organisations.

 

Semester-3

Subject

Details

Business Communication-1

Students are taught about the various skills needed for effective communication in a business.

Strategic Management

Provide an explanation of what strategy is. Strategic management content and process

Entrepreneurship Management

Entrepreneurial management is the discipline of providing a more robust management structure to the inherent inventiveness in entrepreneurship.

Retail Marketing

Retail marketing encompasses all of the methods by which a company obtains clients and persuades them to buy its goods and services.

 

Semester-4

Subject

Details

Business Communication-2

------

Personality Development

Personality development is the process that distinguishes a person and is influenced by a variety of elements such as genetics, environment, upbringing, and experience.

International Business

International business encompasses all financial activity, both governmental and private, that occur between countries.

Business ethics

Respect, kindness, and concern are the foundations of good manners and good citizenship. Business ethics has evolved into the language of manners.

Service Marketing

Intangibility, perishability, heterogeneity, and inseparability are all features of service marketing.

Advertising

Advertising refers to the strategies and practises used to bring items, services, opinions, or causes to the public's attention in order to encourage them to respond in a specific way to what is promoted.

MBA in Sales and Marketing Specialisations

Every firm, whether national and international, needs a marketing staff to disseminate the brand through various activities such as promotions, sales, commercials, and entertainment programmes. With the increasing demand for product marketing professionals, an MBA in Marketing has become one of the most sought-after degrees among both students and companies in recent years. Desirous students can gain further specialisations by studying these topics.

  • Marketing management
  • Operations management
  • Salesforce management
  • Digital marketing
  • Social Media management
  • Forecasting and marketing strategy
  • International and multi-national marketing
  • New product strategy, branding, and marketing

Also Read:

Careers after MBA in Sales and Marketing

MBA in Sales and Marketing Books and Authors

Some of the popular books related to the field of MBA in Sales and Marketing are:

Book

Author

Details

Marketing Management

G. Shainesh Philip

Marketing Insight focuses on an important marketing concept for in-depth examination and comprehension.

Social Selling Mystery

Jamie Shanks

This book will help students to master the ways that today's business requires.

The Sales Funnel Book

Nathan Williams

Interest Driven technique help students to plan, build, and deploy sales funnels that adapt to subscribers, prospects, and customers automatically.

Business Made Simple

Donald Miller

Business Made Simple teaches others what it takes to advance their careers and build a healthy and lucrative business.

Marketing and Sales Analytics

Brea Cesar

This book presents broad concepts and particular tools to help the readers in attaining the same levels of success in their own organisation.

MBA in Sales and Marketing Distance Programme

Distance education in sales and marketing management is a versatile course for people who cannot afford to learn in a traditional setting. The course is adaptable and is provided by government-approved universities. Entrance to the distance course is based on merit or an admission exam. To be admitted to this programme, candidates must apply in person. The colleges offering distance learning in the field of Marketing are:

  • IGNOU
  • Symbiosis Centre for Distance Learning, Pune
  • Utkal University, Bhubaneswar
  • Madras University, Chennai
  • Wisdom School of Management for Distance Education, Lucknow.

Read More:

Popular Colleges for MBA in Sales and Marketing

MBA Courses with Details

Table of contents
  • Popular MBA in Sales & Marketing Colleges in India
  • Popular Private MBA in Sales & Marketing Colleges in India
  • Popular Exams
  • Popular MBA in Sales & Marketing Specializations
  • Most Popular Courses

Popular MBA in Sales & Marketing Colleges in India

Following are the most popular MBA in Sales & Marketing Colleges in India. Learn more about these MBA in Sales & Marketing colleges (Courses, Reviews, Answers & more) by downloading the Brochure.
1 Course
12 L
15.59 LPA

#4 NIRF

1 Course
8.5 L
3.9 LPA
1 Course
26.2 L
27 LPA

#11 NIRF

27 L
35 LPA

#7 NIRF

1 Course
18.67 L
26.2 LPA

#9 NIRF

3.0
3 LPA

Popular Private MBA in Sales & Marketing Colleges in India

1 Course
6 L
3.5
4 Courses
4.5 L
4.3

#228 Business Today

Sales & Marketing Applications open. Apply Now

1 Course
3.5 L
4.0
12.04 L
7 LPA

#111 Business Today

Sales & Marketing Applications open. Apply Now

3 Courses
6.85 L - 16 L
4.5

Sales & Marketing Applications open. Apply Now

Popular Exams

Following are the top exams for MBA in Sales & Marketing. Students interested in pursuing a career on MBA in Sales & Marketing, generally take these important exams.You can also download the exam guide to get more insights.

3 Aug ' 26

CAT 2026 application start date

15 Sep ' 26

Last Date to Apply for CAT 2026

22 Jun ' 26 - 7 Sep ' 26

MAT September 2026 Registration PBT

22 Jun ' 26 - 14 Sep ' 26

MAT September 2026 Registration CBT

Aug '26

Karnataka PGCET 2026 Result Date

TENTATIVE

15 Jun ' 26

Release of Karnataka PGCET Provisional Answer Key

3 Aug ' 26 - 5 Aug ' 26

MAH MBA CAP 2026 Round I Accepting of offer by ca...

6 Aug ' 26

MAH MBA CAP 2026 Round II Display of vacant seats

Popular MBA in Sales & Marketing Specializations

Following are the most popular MBA in Sales & Marketing Specializations . You can explore the top Colleges offering these Specializations by clicking the links below.

Popular Specializations

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Student Forum

chatAnything you would want to ask experts?
Write here...

Answered 2 days ago

The admissions for MBA courses are generally in two intakes – January and September. The admissions are also on the rolling basis all throughout the year. Jan 2027 intake deadlines are as follows:

Jan Intake 2027 Deadlines

Aug 16, 2026

Sep 20, 2026

Oct 18, 2026

Nov 15, 2026

K

Khushi Arora

Contributor-Level 10

Answered 2 days ago

INSEAD France ranks at #2 for 2026 in the Finance Times rankings. In 2025, for MBA course, INSEAD ranked at #4. This shows that in Financial Times rankings, this university ranks among the Top 10 Universities for MBA.

  • In the QS Global MBA rankings, INSEAD France ranks at #8 in 2026. 

C

Chandra Chaudhary

Contributor-Level 10

Answered 2 days ago

TANCET is enough for most Tamil Nadu MBA colleges, including many government and private options. But if your dream is IIM Trichy or the DoMS at IIT Madras, you will need a strong CAT score instead. So the real answer depends on which college you are aiming for. For a solid mid-range MBA college wit

...Read more

T

Tasbiya Khan

Contributor-Level 10

Answered 2 days ago

The duration of INSEAD France MBA course is one year. It is one of the top ranked course of this university. As per the Financial Times 2026 rankings, INSEAD France ranks at #2 in the Global MBA rankings. In the QS Global MBA rankings 2026, this university ranks at #8 in 2026. Two admissio intakes a

...Read more

I

Ishita Singh

Contributor-Level 10

Answered 2 days ago

The final MBA selection process at VIT Bhopal University moves from entrance test shortlisting to a personal interview round. The admissions committee evaluates your technical knowledge and communication skills during this interactive session. VIT Bhopal University then combines your graduation mark

...Read more

R

Rashmi Karan

Contributor-Level 9

Answered 2 days ago

No, the eligibility criteria for MBA at VIT Bhopal University remain the same. Whether you plan to study Finance, Human Resources, Marketing, or Operations, the university evaluates all management applicants through the same centralised entrance test performance and interview rounds.

R

Rashmi Karan

Contributor-Level 9

Answered 2 days ago

The key highlights recorded during CUH placements in the past years are given below:

ParticularsMBA Statistics (2023)MBA Statistics (2024)MBA Statistics (2025)
Total Students254345
Students Placed1348
Median SalaryINR 5.4 LPAINR 4.75 LPAINR 3.36 LPA

 

d

diksha soni

Contributor-Level 10

Answered 2 days ago

The placement rate for CMU University MBA graduates is 90% within 6 months of graduation. The average salary of this course is USD 160,000 (Around INR 1.52 Cr.). The top industries where these graduates work are-

  • Consulting
  • Technology
  • Financial Services
  • Biotechnology / Health

N

Nishtha Singh

Contributor-Level 10

Answered 3 days ago

Here at PIBM Guwahati, you will find that the curriculum is filled with assignments, corporate sessions, case studies, leader interactions, alumni networking, as well as training in tools and certifications, which are highly demanded by organisations in the contemporary business environment. Moreove

...Read more

R

Ruchika Chouhan

Beginner-Level 5

Answered 3 days ago

If you've completed a bachelor's degree in any discipline from a recognised university, you're eligible to apply for the MBA programme at PIBM Guwahati Campus. Students in their final year of study can also apply, provided they meet the institute's admission requirements prior to enrollment. Additio

...Read more

K

K Bhaskar Srinivas Rao

Contributor-Level 6

Answered 3 days ago

There are 34 varieties of different MBA specializations available at University of Edinburgh for international students to opt from. MBA Courses are for a time-period of 1 year. The MBA Courses which are opted over and over again-

Master of Business Administration

MSc Management

MSc Finance

Masters in A

...Read more

K

Khushi Arora

Contributor-Level 10

Answered 3 days ago

The University of Edinburgh offers 34 varieties of MBA Courses for international students for a year to complete it. There are expenses like tuition fee, transportation, hostel and insurance. The fee breakdown is given below:

Fee Component

Amount

Tuition

INR 57.67 L

Off Campus Accommodation  and Transportation

INR 89.63 K – 1 L

Insurance

INR 99.93 K

K

Khushi Arora

Contributor-Level 10

Answered 3 days ago

The admissions for MBA Courses at University of Edinburgh takes place in Rounds. The deadlines for all the 6 rounds for full-time MBA have passed. The University of Edinburgh offers 34 MBA courses for a duration of 1 year for the international students.

Rounds

Deadlines

Round 1

Oct 15, 2025

Round 2

Nov 26, 2025

Round 3

Jan 28, 2026

Round 4

Mar 4, 2026

Round 5

April 22, 2026

Round 6

June 10, 2026

 

K

Khushi Arora

Contributor-Level 10

Answered 3 days ago

It varies a lot by college. IIM Bangalore graduates often get packages upwards of INR 30 Lacs per year. Other good private B-schools in Bangalore typically see average packages between INR 6-10 Lacs per year. Always check the latest placement report on the college website before deciding.

T

Tasbiya Khan

Contributor-Level 10

Answered 3 days ago

I think one reason GIBS Bangalore attracts a lot of MBA and PGDM aspirants is because students hear about it from seniors and alumni. That's how I first came to know about it too.

After joining, I realized there was always something happening on campus—guest speakers, competitions, workshops, company

...Read more

P

Pranathikumari

Contributor-Level 7

Answered 3 days ago

With a score of 46.60 percentile in MBA CET, you should target Tier-3 institutes such as:

  •  Jayawantrao Sawant Institute of Management and Research
  •  Singhad Institute of Business Administration and Research
  • Ashoka Business School and other tier-3 options based on your location preference.

A

Akanksha Yadav

Contributor-Level 8

Answered 3 days ago

Harvard University only offers about 8 MBA courses for Indian students for a time period of 1 year to 4 years. The University has an expensive MBA program. The tuition lies between INR 22.78 L – 87.39 L.

MBA courses that are opted all the time are-

·       MBA

·       MS in Engineering Science/MBA

·    

...Read more

K

Khushi Arora

Contributor-Level 10

Answered 3 days ago

The Ambalika Institute of Management and Technology placements details for 2026 are not out yet. The average package given to the MBA students of 2025 batch was INR 7.5 lakhs.

S

Shruti Manchanda

Contributor-Level 10

Answered 3 days ago

Yes, Alagappa University accepts foreign candidate admission, not only in MBA but in all programmes. The fees is usually double for foreign candidates to that of the native ones. The university has a dedicated cell for foregin candidate. Candidates are provided with complete assistance by the univer

...Read more

R

Riya Gupta

Contributor-Level 9

Answered 3 days ago

The admission cycle of MBA at Alagappa University involves regsitering and appearing in the entrance exam. Candidate is selected via entrance exam only. After entrance exam, final shortlisting is done via group discussion and personal interview. The univesity conducts its own entrance exam for MBA a

...Read more

R

Riya Gupta

Contributor-Level 9

Answered 3 days ago

The total tuition fee of MBA (General) at Alagappa University is INR 52,800. This tuition fee only, but the actual fee has other components as well. The total fee ranges from INR 6,200 - INR 8.8 lakh. This fee includes components like hostel fee, application fee, examination fee, etc. 

R

Riya Gupta

Contributor-Level 9

Answered 3 days ago

The application fee for MBA at Alagappa University is INR 600 for candidate other than SC/ST. SC/ST candidate application is INR 300. This fees is for university website registration. Since, entrance exam is mandatory for MBA admission so there can be additional fees also. Additional fees involves e

...Read more

R

Riya Gupta

Contributor-Level 9

Answered 3 days ago

Yes, government entrance exam like CAT, MAT, XAT, TANCET, and other management entrance exam are accepted at Alagappa University. The university might conduct its own entrance exam for admission  as well. But, entrance exam like CAT is accepted. The admission process of MBA includes entrance test, g

...Read more

R

Riya Gupta

Contributor-Level 9

Answered 3 days ago

Government seats for the MBA programme at KLS Gogte Institute of Technology (GIT) are allocated through centralised counselling by the Karnataka Examinations Authority (KEA) based on state exam scores and official reservation rules.

R

Rashmi Karan

Contributor-Level 9

Answered 3 days ago

Students can choose from five distinct streams for MBA KLS Gogte Institute of Technology, Belagavi admissions. The specialisations include Marketing, Finance, and Human Resources. Modern fields like IT & Business Analytics and Entrepreneurship are also available.

R

Rashmi Karan

Contributor-Level 9

Answered 4 days ago

Deakin University have a provision of around 13 courses in MBA/PGDM programme for a period of 1-2 years. The tuition fee for MBA Courses are INR 25.1 L – 34.98 L. There also other expenses like-

Transportation – INR 1.57 L

Insurance - INR 46.3 K - 46.36 K

Hostel - INR 9.72 L - 10.77 L

Others - INR 23.45

...Read more

K

Khushi Arora

Contributor-Level 10

Answered 4 days ago

At PIBM Guwahati, students learn problem-solving skills, leadership skills, decision-making skills, and communication skills, which are also likely to be developed during the journey. Students get an opportunity to work in groups during case studies, cultural events, group discussions, simulation ac

...Read more

N

Naman Saxena

Beginner-Level 5

Answered 4 days ago

Kalinga Institute of Industrial Technology accepts the online mode of application for admission to the MBA course. Interested candidates can apply online via valid scores of CAT/XAT/MAT, etc. or via the KIITEE Management 2026. 

R

Rashmi Sinha

Contributor-Level 10

Answered 4 days ago

To be eligible for the MBA scholarship provided by the Kalinga Institute of Industrial Technology via MAT, candidates must have secured 95 Percentile and above (applicable for December 2025 MAT & February 2026 MAT) (centre based/offline examination). 

R

Rashmi Sinha

Contributor-Level 10

Answered 4 days ago

The tuition fee of MBA courses at GEMS B School Bangalore vary based on the course. The fee ranges from INR 6.4 Lacs to INR 28 lakh. Students are required to pay the fee in eight installments.

The given fee is as per the official website/ sanctioning body. It is still subject to revision and hence, i

...Read more

A

Anjali Sharma

Contributor-Level 10

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