MBA in Sales & Marketing Syllabus & Subjects 2026: Download Semester-wise PDF, Important Books

Updated on Feb 17, 2023 04:40 IST
Parul Thapa

Parul ThapaAssistant Manager

MBA Sales and Marketing is one of the most popular management streams among youngsters. It is a business and marketing related management programme that focuses on business principles and brand management. It is a two-year postgraduate programme that focuses on the planning, organising, hiring, managing, running, and regulating of sales and marketing in the workplace.

The course requires candidates to have a strong desire for creativity as well as excellent communication abilities. The MBA admissions process is designed to assess a candidate's ability to function effortlessly in a competitive setting. After attaining valuable skills, students can pay the desired attention to statistics to identify whether advertising and marketing strategies are effective.

Also Read:

Overview on MBA in Sales and Marketing 

MBA in Sales and Marketing Syllabus

The programme is designed by industry experts to provide managerial qualities to the budding managers and to help them in gaining deep understanding of the sales and marketing subjects.

Semester-1

Subject

Details

Financial Accounting and Reporting

Understanding the logical foundation that underpins financial statement preparation and managerial discretions in financial report preparation.

Decision Sciences

To provide an overview of the availability and application of some of these strategies. To maximise the usefulness of the final solution's informational content.

Managerial Economics

This course seeks to provide students with the essential tools of analysis and decision making at the micro level and investigates how these might be used productively in the context of managerial decision making.

Information Systems

The goal of this course is to help students improve their analytical skills, conceptual abilities, and substantive knowledge in marketing management.

Management Theory

 -------

 

Semester-2

Subject

Details

Human Resource Management

To assist students in developing an understanding of numerous topics connected to effective and efficient human resource management, as well as the conditions under which management and unions operate.

Marketing Management

The goal of this course is to help students improve their analytical skills, conceptual abilities, and substantive knowledge in marketing management.

Operations Management

To give students an understanding of various manufacturing and service organisations, as well as an understanding of Operations Management as a main functional area of management.

Corporate Finance

Provide learners a thorough understanding of basic finance theories and models. Students' analytical and critical thinking skills in financial decision making are developed.

Organisational Behaviour

Providing solid conceptual knowledge of the behaviour of individuals in organisations.

 

Semester-3

Subject

Details

Business Communication-1

Students are taught about the various skills needed for effective communication in a business.

Strategic Management

Provide an explanation of what strategy is. Strategic management content and process

Entrepreneurship Management

Entrepreneurial management is the discipline of providing a more robust management structure to the inherent inventiveness in entrepreneurship.

Retail Marketing

Retail marketing encompasses all of the methods by which a company obtains clients and persuades them to buy its goods and services.

 

Semester-4

Subject

Details

Business Communication-2

------

Personality Development

Personality development is the process that distinguishes a person and is influenced by a variety of elements such as genetics, environment, upbringing, and experience.

International Business

International business encompasses all financial activity, both governmental and private, that occur between countries.

Business ethics

Respect, kindness, and concern are the foundations of good manners and good citizenship. Business ethics has evolved into the language of manners.

Service Marketing

Intangibility, perishability, heterogeneity, and inseparability are all features of service marketing.

Advertising

Advertising refers to the strategies and practises used to bring items, services, opinions, or causes to the public's attention in order to encourage them to respond in a specific way to what is promoted.

MBA in Sales and Marketing Specialisations

Every firm, whether national and international, needs a marketing staff to disseminate the brand through various activities such as promotions, sales, commercials, and entertainment programmes. With the increasing demand for product marketing professionals, an MBA in Marketing has become one of the most sought-after degrees among both students and companies in recent years. Desirous students can gain further specialisations by studying these topics.

  • Marketing management
  • Operations management
  • Salesforce management
  • Digital marketing
  • Social Media management
  • Forecasting and marketing strategy
  • International and multi-national marketing
  • New product strategy, branding, and marketing

Also Read:

Careers after MBA in Sales and Marketing

MBA in Sales and Marketing Books and Authors

Some of the popular books related to the field of MBA in Sales and Marketing are:

Book

Author

Details

Marketing Management

G. Shainesh Philip

Marketing Insight focuses on an important marketing concept for in-depth examination and comprehension.

Social Selling Mystery

Jamie Shanks

This book will help students to master the ways that today's business requires.

The Sales Funnel Book

Nathan Williams

Interest Driven technique help students to plan, build, and deploy sales funnels that adapt to subscribers, prospects, and customers automatically.

Business Made Simple

Donald Miller

Business Made Simple teaches others what it takes to advance their careers and build a healthy and lucrative business.

Marketing and Sales Analytics

Brea Cesar

This book presents broad concepts and particular tools to help the readers in attaining the same levels of success in their own organisation.

MBA in Sales and Marketing Distance Programme

Distance education in sales and marketing management is a versatile course for people who cannot afford to learn in a traditional setting. The course is adaptable and is provided by government-approved universities. Entrance to the distance course is based on merit or an admission exam. To be admitted to this programme, candidates must apply in person. The colleges offering distance learning in the field of Marketing are:

  • IGNOU
  • Symbiosis Centre for Distance Learning, Pune
  • Utkal University, Bhubaneswar
  • Madras University, Chennai
  • Wisdom School of Management for Distance Education, Lucknow.

Read More:

Popular Colleges for MBA in Sales and Marketing

MBA Courses with Details

Table of contents
  • Popular MBA in Sales & Marketing Colleges in India
  • Popular Private MBA in Sales & Marketing Colleges in India
  • Popular Exams
  • Popular MBA in Sales & Marketing Specializations
  • Most Popular Courses

Popular MBA in Sales & Marketing Colleges in India

Following are the most popular MBA in Sales & Marketing Colleges in India. Learn more about these MBA in Sales & Marketing colleges (Courses, Reviews, Answers & more) by downloading the Brochure.
1 Course
12 L
15.59 LPA

#4 NIRF

1 Course
8.5 L
3.9 LPA
27 L
35 LPA

#7 NIRF

1 Course
26.2 L
27 LPA

#11 NIRF

1 Course
19.23 L
26.2 LPA

#9 NIRF

3.0
3 LPA

Popular Private MBA in Sales & Marketing Colleges in India

4 Courses
4.5 L
4.4

#228 Business Today

Sales & Marketing Applications open. Apply Now

1 Course
3.5 L
4.0
6.5 L - 7.3 L
6 LPA

#101-125 NIRF

2 Courses
30.1 L
18 LPA

#33 NIRF

9 L - 12.5 L
4.2
12.04 L
7 LPA

#111 Business Today

Sales & Marketing Applications open. Apply Now

Popular Exams

Following are the top exams for MBA in Sales & Marketing. Students interested in pursuing a career on MBA in Sales & Marketing, generally take these important exams.You can also download the exam guide to get more insights.

3 Aug ' 26 - 22 Sep ' 26

CAT 2026 application submission

4 Nov ' 26 - 29 Nov ' 26

CAT 2026 admit card download

17 Sep ' 26

Karnataka PGCET 2026 Mock Allotment

19 Aug ' 26

Karnataka PGCET 2026 Results

17 Sep ' 26 - 20 Sep ' 26

MAT September 2026 CBT Admit Card Release

20 Sep ' 26

MAT September 2026 CBT

4 Sep ' 26 - 7 Sep ' 26

MAH MBA CAP 2026 Round IV accepting of offer

3 Sep ' 26

MAH MBA CAP 2026 Round IV display of provisional ...

Popular MBA in Sales & Marketing Specializations

Following are the most popular MBA in Sales & Marketing Specializations . You can explore the top Colleges offering these Specializations by clicking the links below.

Popular Specializations

qna

Student Forum

chatAnything you would want to ask experts?
Write here...

Answered Yesterday

Duration depends on the format and school. Modular EMBAs (a few days on campus every 3–6 weeks) tend to run 15–20 months.

K

Kanika Chatterjee

Contributor-Level 7

Answered Yesterday

Not usually. Most top business schools now offer GMAT waivers for eligible EMBA candidates, granted on the basis of 5–10 years of experience, strong academics, or certifications like CFA or CPA. It's still worth checking each school's current policy directly, since waiver criteria vary and change. 

J

Jaya Taneja

Contributor-Level 7

Answered Yesterday

An EMBA is built for working professionals who don't want to leave their jobs. Classes run on weekends or in intensive modules spread over months. Unlike the full-time, on-campus format of a traditional MBA. It is designed for professionals with 5–10 years of industry experience. Also it focuses on

...Read more

S

Shruti Singh

Contributor-Level 7

Answered Yesterday

In the Financial Times MBA rankings, UT Dallas is ranked at #68 in 2026. It was placed at #54 position in 2025. In the QS Global MBA rankings, the University of Texas at Dallas is ranked at #91 in 2026. 

A

Anya Aggarwal

Contributor-Level 10

Answered Yesterday

MBA students can develop skills in data collection information analysis market research report preparation and interpreting findings. Practical assignments case studies and projects help them apply research methods to real business situations.

N

Naman Saxena

Contributor-Level 7

Answered Yesterday

Shoolini University MBA is offered at the PG level. The tuition fee of MBA is INR 6 L- INR 9.2 L. The most expensive MBA specialisation is MBA in Business Analytics.

P

Puhup Kumari

Contributor-Level 9

Answered Yesterday

Admissions for MBA/PGDM courses are currently open or ongoing for eligible graduates through national entrance exams. B.Com graduates and other bachelor's degree holders with a minimum of 50% aggregate marks (45% for reserved categories) from a recognized university can apply.

S

Swati Pandey

Contributor-Level 9

Answered Yesterday

Yes, many recruiting companies use Class 12 marks as an initial shortlisting filter for campus placements, with a common cutoff set at 60%.

S

Swati Pandey

Contributor-Level 9

Answered Yesterday

Being one of the top ranked university among the world, Staffordshire University MBA graduates are employed in some top companies around the world. Some of the companies are: 

  • Amazon 

  • Ericsson 

  • Infosys 

  • Uber 

  • Adidas 

  • Nike 

  • L’Oréal 

  • American Express 

  • BCG 

  • Porsche Consulting 

  • Google 

K

Kanishka Gambhir

Contributor-Level 10

Answered Yesterday

As per the graduation data, some of the roles for which Staffordhsire University MBA graduates are hired are mentioned below -

  • Consulting 

  • Finance 

  • General management 

  • Marketing 

  • Sales 

  • Strategy/ Planning 

  • Operations 

K

Kanishka Gambhir

Contributor-Level 10

Answered 2 days ago

The University of Alberta offers 9 courses for MBA/PGDM for International students for a time period of 10 months – 2 years to finish it. There are different fee components when studying outside India. The fee structure for MBA is given in the table below:

Fee Components

Amount

Tuition Fee

INR 19.9 L – 31.95 L

Hostel

INR 8.29 L – 13.93 L

Insurance

INR 41.4 K

Transportation

INR 24.84 K

Others

INR 3.62 L

Total Fee

INR 32.47 L – 50.15 L

K

Khushi Arora

Contributor-Level 10

Answered 2 days ago

The University of Alberta offers various MBA courses for the students. The placement rates specifically for MBA Graduates are around 86%. The graduate students were able to secure jobs within 3 months. The top recruiters for MBA graduates –

  • Google
  • KPMG
  • IBM
  • HONEYWELL

K

Khushi Arora

Contributor-Level 10

Answered 5 days ago

The students must keep a minimum GMAT score range of 600-650 for admission to Trinity College Dublin MBA course. Instead of this, GRE score can also be submitted. In that case, GRE score of 150 in Verbal should be there and 150 in Quant. For admission to the MBA course, a minimum of 3 years of manag

...Read more

R

Rupali Singh

Contributor-Level 9

Answered 5 days ago

Yes, 88% of Kedge Business School Executive MBA reported meaningful personal transformations within 2 years of completing the programs.

As per the 2023 annual survey, the graduates experienced a salary increase of 20% - 30% upon the completion of the degree. Around 82% of the MBA graduates earn over

...Read more

I

Ishita Singh

Contributor-Level 10

Answered 5 days ago

Students can get scholarships between 25% and 100% for MBA at Amity Lucknow. The amount of scholarship is given basis percentiles / score secured in CAT / MAT / GRE / GMAT exams.

C

Chandra Thakur

Contributor-Level 10

Answered 5 days ago

Candidates need to pay INR 1,000 as application fees for MBA at Faculty of Management Studies, DU. The application fees is INR 350 for SC, ST and PwD categories. The fees can be paid via any of the online payment modes.

N

Nishtha Shukla

Guide-Level 15

Answered 5 days ago

Faculty of Management Studies, DU has been ranked at 12 in Outlook 2026 rankings for its MBA course. The institute also offers placements to MBA students. The average CTC offered to students in FMS Delhi placements 2026 is INR 32.27 LPA. The median CTC stood at INR 29.59 LPA.

N

Nishtha Shukla

Guide-Level 15

Answered 5 days ago

The total tuition fees for Executive MBA is INR 2.3 lakh at Faculty of Management Studies, DU. Candidates need to pay the course fees at the time of admission to confirm their seat. The fees can be paid via any of the online payment modes.

N

Nishtha Shukla

Guide-Level 15

Answered 5 days ago

Faculty of Management Studies, DU selects candidates based on their entrance exam scores and performance in selection rounds. Check below selection parameters for MBA:

Selection ParameterWeightage
CAT50%
Class 10 marks10% (60% and above but less than 75%: 5%, 75% and above: 10%)
Class 12 marks10% (60% and above but less than 75%: 5%, 75% and above: 10%)
Discussion on Statement of Purpose
10%
Extempore
5%
Personal Interview
15%

N

Nishtha Shukla

Guide-Level 15

Answered 5 days ago

The full-time MBA students of Uni of Michigan are automatically considered for merit-based scholarships.

  • No separate application is required for this scholarship
  • If students are selected for UMich MBA scholarships, they are notified upon admission
  • The scholarships for MBA students at UMich range from U

...Read more

I

Ishita Singh

Contributor-Level 10

Answered 5 days ago

Top management institutes accepting the MAT Exam generally expect a cutoff percentile between 75 and 90, while top-tier colleges may require 90+ percentile.

S

Swati Pandey

Contributor-Level 9

Answered 6 days ago

For the MBA with Dual Specialization at Galgotias University, the current official fee structure is:

  • Tuition: ₹1,64,000 per year
  • Exam fee: ₹20,000 per year
  • Accidental insurance: ₹650 per year
  • Caution money: ₹2,000 one-time
  • Student ID card: ₹1,000 one-time
  • Duration: 2 years

So, the tuition fee for the full

...Read more

S

Shakya Singh

Contributor-Level 7

Answered 6 days ago

While reviewing elective specializations, dual-concentration options, and academic streams for the MBA programme at Swami Vivekanand Subharti University provides a helpful baseline for your academic planning, Lovely Professional University (LPU) serves as an excellent alternative to elevate your cor

...Read more

A

Aston Martin

Contributor-Level 7

Answered 6 days ago

While reviewing financial refund terms, administrative withdrawal rules, and tuition processing guidelines for the MBA programme at Swami Vivekanand Subharti University provides a helpful baseline for your academic planning, Lovely Professional University (LPU) serves as an excellent alternative to

...Read more

A

Aston Martin

Contributor-Level 7

Answered 6 days ago

While exploring curriculum frameworks, regulatory compliance models, and corporate law modules across management programs provides a helpful baseline for your academic planning, Lovely Professional University (LPU) serves as an excellent alternative to elevate your business leadership career.

At LPU'

...Read more

A

Aston Martin

Contributor-Level 7

Answered 6 days ago

While analyzing international accreditation, global QS subject standings, and Middle Eastern business school rankings for the MBA programme at United Arab Emirates University provides a helpful baseline for your academic planning, Lovely Professional University (LPU) serves as an excellent alternati

...Read more

A

Aston Martin

Contributor-Level 7

Answered 6 days ago

While exploring foreign postgraduate options, programme structures, and academic specializations at Berlin School of Business and Innovation (BSBI) provides a helpful baseline for your higher education planning, Lovely Professional University (LPU) serves as an excellent alternative to elevate your

...Read more

A

Aston Martin

Contributor-Level 7

Answered 6 days ago

While reviewing foreign management specializations like Global MBA, Entrepreneurship, and International Marketing at Berlin School of Business and Innovation (BSBI) provides a helpful baseline for your academic comparison, Lovely Professional University (LPU) serves as an excellent alternative to el

...Read more

A

Aston Martin

Contributor-Level 7

Answered 6 days ago

While reviewing government financial assistance, state scholarship frameworks, and institutional fee waivers at IPS Academy Indore provides a helpful baseline for your academic planning, Lovely Professional University (LPU) serves as an excellent alternative to elevate your management education and

...Read more

A

Aston Martin

Contributor-Level 7

Answered 6 days ago

While researching entrance score cutoffs, CMAT counseling rounds, and eligibility benchmarks for the MBA programme at IPS Academy Indore provides a helpful baseline for your academic planning, Lovely Professional University (LPU) serves as an excellent alternative to elevate your management career.

A

...Read more

A

Aston Martin

Contributor-Level 7

Find insights & recommendations on colleges and exams that you won't find anywhere else

On Shiksha, get access to

  • 66k Colleges
  • 1k Exams
  • 715k Reviews
  • 1850k Answers