MBA in Sales & Marketing Syllabus & Subjects 2026: Download Semester-wise PDF, Important Books

Parul ThapaAssistant Manager
MBA Sales and Marketing is one of the most popular management streams among youngsters. It is a business and marketing related management programme that focuses on business principles and brand management. It is a two-year postgraduate programme that focuses on the planning, organising, hiring, managing, running, and regulating of sales and marketing in the workplace.
The course requires candidates to have a strong desire for creativity as well as excellent communication abilities. The MBA admissions process is designed to assess a candidate's ability to function effortlessly in a competitive setting. After attaining valuable skills, students can pay the desired attention to statistics to identify whether advertising and marketing strategies are effective.
Also Read:
Overview on MBA in Sales and Marketing
MBA in Sales and Marketing Syllabus
The programme is designed by industry experts to provide managerial qualities to the budding managers and to help them in gaining deep understanding of the sales and marketing subjects.
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Semester-1 |
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|---|---|
|
Subject |
Details |
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Financial Accounting and Reporting |
Understanding the logical foundation that underpins financial statement preparation and managerial discretions in financial report preparation. |
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Decision Sciences |
To provide an overview of the availability and application of some of these strategies. To maximise the usefulness of the final solution's informational content. |
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Managerial Economics |
This course seeks to provide students with the essential tools of analysis and decision making at the micro level and investigates how these might be used productively in the context of managerial decision making. |
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Information Systems |
The goal of this course is to help students improve their analytical skills, conceptual abilities, and substantive knowledge in marketing management. |
|
Management Theory |
------- |
|
Semester-2 |
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|---|---|
|
Subject |
Details |
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Human Resource Management |
To assist students in developing an understanding of numerous topics connected to effective and efficient human resource management, as well as the conditions under which management and unions operate. |
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Marketing Management |
The goal of this course is to help students improve their analytical skills, conceptual abilities, and substantive knowledge in marketing management. |
|
Operations Management |
To give students an understanding of various manufacturing and service organisations, as well as an understanding of Operations Management as a main functional area of management. |
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Corporate Finance |
Provide learners a thorough understanding of basic finance theories and models. Students' analytical and critical thinking skills in financial decision making are developed. |
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Organisational Behaviour |
Providing solid conceptual knowledge of the behaviour of individuals in organisations. |
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Semester-3 |
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|---|---|
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Subject |
Details |
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Business Communication-1 |
Students are taught about the various skills needed for effective communication in a business. |
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Strategic Management |
Provide an explanation of what strategy is. Strategic management content and process |
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Entrepreneurship Management |
Entrepreneurial management is the discipline of providing a more robust management structure to the inherent inventiveness in entrepreneurship. |
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Retail Marketing |
Retail marketing encompasses all of the methods by which a company obtains clients and persuades them to buy its goods and services. |
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Semester-4 |
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|---|---|
|
Subject |
Details |
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Business Communication-2 |
------ |
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Personality Development |
Personality development is the process that distinguishes a person and is influenced by a variety of elements such as genetics, environment, upbringing, and experience. |
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International Business |
International business encompasses all financial activity, both governmental and private, that occur between countries. |
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Business ethics |
Respect, kindness, and concern are the foundations of good manners and good citizenship. Business ethics has evolved into the language of manners. |
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Service Marketing |
Intangibility, perishability, heterogeneity, and inseparability are all features of service marketing. |
|
Advertising |
Advertising refers to the strategies and practises used to bring items, services, opinions, or causes to the public's attention in order to encourage them to respond in a specific way to what is promoted. |
MBA in Sales and Marketing Specialisations
Every firm, whether national and international, needs a marketing staff to disseminate the brand through various activities such as promotions, sales, commercials, and entertainment programmes. With the increasing demand for product marketing professionals, an MBA in Marketing has become one of the most sought-after degrees among both students and companies in recent years. Desirous students can gain further specialisations by studying these topics.
- Marketing management
- Operations management
- Salesforce management
- Digital marketing
- Social Media management
- Forecasting and marketing strategy
- International and multi-national marketing
-
New product strategy, branding, and marketing
Also Read:
Careers after MBA in Sales and Marketing
MBA in Sales and Marketing Books and Authors
Some of the popular books related to the field of MBA in Sales and Marketing are:
|
Book |
Author |
Details |
|---|---|---|
|
Marketing Management |
G. Shainesh Philip |
Marketing Insight focuses on an important marketing concept for in-depth examination and comprehension. |
|
Social Selling Mystery |
Jamie Shanks |
This book will help students to master the ways that today's business requires. |
|
The Sales Funnel Book |
Nathan Williams |
Interest Driven technique help students to plan, build, and deploy sales funnels that adapt to subscribers, prospects, and customers automatically. |
|
Business Made Simple |
Donald Miller |
Business Made Simple teaches others what it takes to advance their careers and build a healthy and lucrative business. |
|
Marketing and Sales Analytics |
Brea Cesar |
This book presents broad concepts and particular tools to help the readers in attaining the same levels of success in their own organisation. |
MBA in Sales and Marketing Distance Programme
Distance education in sales and marketing management is a versatile course for people who cannot afford to learn in a traditional setting. The course is adaptable and is provided by government-approved universities. Entrance to the distance course is based on merit or an admission exam. To be admitted to this programme, candidates must apply in person. The colleges offering distance learning in the field of Marketing are:
- IGNOU
- Symbiosis Centre for Distance Learning, Pune
- Utkal University, Bhubaneswar
- Madras University, Chennai
- Wisdom School of Management for Distance Education, Lucknow.
Read More:
- Popular MBA in Sales & Marketing Colleges in India
- Popular Private MBA in Sales & Marketing Colleges in India
- Popular Exams
- Popular MBA in Sales & Marketing Specializations
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Popular MBA in Sales & Marketing Colleges in India
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Popular MBA in Sales & Marketing Specializations
Popular Specializations
- Sales & Marketing
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- IT & Systems
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- Operations
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- International Business
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Most Popular Courses
Popular Courses
- Master of Business Administration (MBA)Department of Management Studies, IIT Delhi
- Post Graduate Program in Management (PGPM)IIM Lucknow - Indian Institute of Management
- Master of Business Administration (MBA)IIM Calcutta - Indian Institute of Management
- Master of Business Administration (MBA)Symbiosis Institute of Business Management, Symbiosis International, Pune
- Post Graduate Diploma in Management (PGDM)Management Development Institute
- Master of Business Administration (MBA)Delhi School of Management, DTU
- Master of Business Administration (MBA)DoMS IIT Madras - Department of Management Studies
- Master of Business Administration (MBA)Alagappa University
- Post Graduate Programme in Management (PGPM)S.P. Jain Institute of Management and Research, Mumbai
- Post Graduate Diploma in Management (PGDM)S.P. Jain Institute of Management and Research, Mumbai
News & Updates
Nov 1, 2026
Student Forum
Answered Yesterday
SP Jain's Executive MBA programme ranks #38 globally in the QS Rankings 2027. The school also attains a world ranking of #101 for International Trade.
Source: spjain.org
A
Contributor-Level 10
Answered 2 days ago
Chandigarh University UP offers total 555 seats in the MBA programme. The intake differs for all specialisations. It is the highest for General MBA (140). On the other hand, least number of seats are available in MBA in Strategic HR with Aon (45). Apart from these two, all other specialisations have
B
Contributor-Level 10
Answered 2 days ago
It might be possible to get admission to the MBA/PGDM course with 92 percentile if the cutoff gets leneint over the different counselling rounds. But, according to the estimated cutoff percentile, admission is possible with a percentile of 99.73. Note that this is the estimated cutoff percentile and
N
Contributor-Level 10
Answered 2 days ago
The top recruiters who visited MSU Baroda to hire MBA students during 2025 placement drive were:
- Beacon Insurance Pvt. Ltd,
- Atul ltd.
- Federal Bank
- ICICI Prudential
- Shankar Packaging Ltd.
Y
Contributor-Level 10
Answered 2 days ago
Jaipur National University fee refund is offered, if the student withdraws admission. The refund of fess shall be as per the University norms. The university follows UGC guidelines for fee refund. Check below table to know timeline of withdrawal for JNU, Jaipur:
| Point of time when notice of withdrawal of admission is received | Percentage of Fee to be Refund |
|---|---|
| 15 days or more before the formally notified last date of admission. | 100% |
| Less than 15 days before the formally notified last date of admission. | 90% |
| 15 days or less after the formally-notified last date of admission. | 80% |
| 15 to 30 days, after formally-notified last date of admission. | 50% |
| More than 30 days after formally-notified last date of admission. | No refund |
P
Contributor-Level 9
Answered 2 days ago
MBA students learn the fundamentals of budget preparation, expense monitoring, financial planning, and variance analysis. These concepts help them understand how organisations control spending, allocate funds, and monitor financial performance.
D
Beginner-Level 5
Answered 3 days ago
Admission to IIM Bangalore MBA course is entrance based. The application process takes place online. Given below are the list of documents required:
- Class 12 marksheets & Certificate
- UG/PG degree marksheets and Certificate
- Entrance exam scorecard & admit cards
- SOP - if applicable
- Aadhaar card or other id
P
Contributor-Level 9
Answered 3 days ago
IIM Kashipur Ranking 2026 by Business Today is #23 in the MBA/PGDM category. As per the official website, the same ranking body places IIM Kashipur at #12 for the Executive MBA course.
Business Today ranks institutions based on 5 parameters:
- Learning Experience
- Living Experience
- Placement Performance
- Se
N
Contributor-Level 10
Answered 4 days ago
Yes, Chandigarh University is a good choice for an MBA particularly for its industry tied programs corporate partnerships (such as IBM KPMG and PwC) and strong placement records with major recruiters like Amazon Deloitte ICICI and KPMG.
S
Contributor-Level 10
Answered 4 days ago
Yes, most universities in Shimla including Bahra University generally provide hostel facilities for MBA students. Hostels are usually available separately for boys and girls with options such as shared or single rooms mess facilities Wi Fi security and common areas.
Answered 4 days ago
NIIT University offers iMBA under their Integrated programmes and a New-age BBA programme at the UG level. The BBA is a first-degree programme that helps students to orient themselves to emerging fields in the industry, whereas iMBA provides in-depth knowledge of the chosen specialisation.
BBA provi
a
Contributor-Level 8
Answered 4 days ago
Quantum University offers specialisation in marketing, finance, human resources (HR), operations, and business analytics. Quantum University Roorkee is a good college to pursue MBA program. Offers decent regional placement opportunities in North India, with recent the highest packages reaching ar
S
Beginner-Level 3
Answered 5 days ago
MBA is one of the popular courses at SOA University. Aspirants can pursue an MBA in new-age specialisations like AI & Data Science at SOA. It has also been ranked at 66 under Management category in NIRF 2025 rankings.
R
Contributor-Level 10
Answered 5 days ago
Pursuing MBA from Amity Gwalior can be a good choice as the total tuition fee is around INR 7.6 lakh. Further, the average and median package received during placements 2025 was INR 6.05 LPA and 5.99 LPA. This suggests the fee shall be recovered within 3 to 4 years.
C
Contributor-Level 10
Answered 5 days ago
The official NMIMS Cutoff for 2026 has not been released yet. As per the external information, the NMIMS MBA cutoff for 2024 was 220. The same is presented below:
| Section | 2024 |
|---|---|
| Overall | 220 |
d
Contributor-Level 10
Answered 5 days ago
Yes, Amrita Vishwa Vidyapeetham, Coimbatore conducts a personal interview round after shortlisting suitable candidates for MBA course. Final selection is done based on combined score of interview and entrance exam result.
S
Contributor-Level 10
Answered 5 days ago
NIT Silchar brings corporate leaders straight to the classroom through frequent industry guest lectures and interactive workshops. You will work on live winter projects that give you a taste of actual business challenges. This hands-on training ensures you aren't just memorising textbooks but learni
R
Contributor-Level 9
Answered 6 days ago
Yes, it is worth doing MBA from SPPU. Savitribai Phule Pune University offer MBA programme through its Department of Management Sciences (PUMBA) as well as through many of its affiliated colleges. It is ranked 91 by NIRF in the Business & Management Studies category in 2026. MBA is offered in specia
P
Contributor-Level 9
Answered 6 days ago
The fees for MBA programme at DY Patil University, Navi Mumbai depends on the specific programme that the student opts for. The fees of INR 19 L is for the standard MBA programme whereas the fees of INR 21 L is for the MBA in Strategic Marketing & AI programme.
S
Contributor-Level 10
Answered 6 days ago
It is worth doing MBA from Amity University Jaipur. The total tuition fee of MBA course at Amity Jaipur is INR 8.92 lakh. Further, as per recent placement report, the average package received during Amity Business School placements 2025 was nearly INR 7 LPA. This suggests that MBA cost can be recove
N
Contributor-Level 10
Answered 6 days ago
Tabulated below is IIM Nagpur MBA intake with seat reservations for every category:
| Category | Reservation (%) | Seats per category |
|---|---|---|
| General | – | 120 |
| EWS | 10 | 34 |
| NC-OBC | 27 | 92 |
| SC | 15 | 51 |
| ST | 7.5 | 26 |
| DAP (Horizontal Reservation) | 5 | 17 |
| Total Seats | 340 | |
S
Contributor-Level 10
Answered 6 days ago
It can be worth pursuing MBA from Amity University Gurugram. The total tuition fee of MBA at Amity Gurgaon is from INR 7.56 Lacs to INR 14.48 lakh. Further, as per NIRF report 2026, median package received during MBA placements 2025 was INR 5.5 LPA. This means the course fee will be recovered in 5 t
P
Contributor-Level 10
Answered 6 days ago
The total fee for the MBA at Brainware University is INR 7.7 Lacs. However, the total tuition fee is INR 5.1 Lacs. Students looking for Brainware University MBA admissions can apply through online admission portal of the university.
M
Contributor-Level 10
Answered a week ago
In the GNDU placement drive 2026, 3 MBA students received job offers with a package of INR 8 LPA. Prominents recruiters hiring from the management batch included companies such as Crescendo Global, HDFC Life, SBI Funds Management Ltd., and ICICI Prudential.
A
Contributor-Level 10
Answered a week ago
MBA students learn the basics of business taxation, including tax obligations, compliance requirements, and the role of taxation in financial planning. Case studies and business examples help them understand how tax-related decisions affect organisational costs and financial management.
K
Contributor-Level 7
Answered a week ago
The students must have one of the following for admission to MBA course of EU Business School -
- a GMAT or GRE score OR
- a Bachelor's degree is required with a GPA of 3.0 OR
- An interview with academic dean
English language proficiency: IELTS with 6.5 / TOEFL with 93 / PTE with 59
A
Contributor-Level 10
Answered a week ago
Yes, Bahra University, Shimla, offers scholarships for MBA students. You can get a scholarship based on your graduation marks or entrance exam performance through options like BUSET. There are also scholarships for eligible students under different categories.
Answered a week ago
Yes, internships are a big part of the MBA at Bahra University. The School of Management says it offers internships every year, and it has industry tie-ups to help students get that real-world exposure. Like most MBA programmes, you’ll usually do a summer internship after the first year, so you get
A
Contributor-Level 7
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