From my experience, I got interested in the PGDM programme at GIBS because it offers a good mix of studies and practical learning. The classes are interactive, the faculty are supportive, and we also get a lot of exposure through events, workshops, and corporate sessions. The campus vibe is really p
MBA in Sales & Marketing Syllabus & Subjects 2025: Download Semester-wise PDF, Important Books

Pallavi Priyadarshini PandaContent Writer
MBA Sales and Marketing is one of the most popular management streams among youngsters. It is a business and marketing related management programme that focuses on business principles and brand management. It is a two-year postgraduate programme that focuses on the planning, organising, hiring, managing, running, and regulating of sales and marketing in the workplace.
The course requires candidates to have a strong desire for creativity as well as excellent communication abilities. The MBA admissions process is designed to assess a candidate's ability to function effortlessly in a competitive setting. After attaining valuable skills, students can pay the desired attention to statistics to identify whether advertising and marketing strategies are effective.
Also Read:
Overview on MBA in Sales and Marketing
MBA in Sales and Marketing Important Facts
The students interested in opting MBA in Sales and Marketing can read the below points related to the programme.
Learnings: MBA in Sales and Marketing is a two-year postgraduate programme that aims to provide administration skills to students for better career growth. It is a professional programme which can be pursued after 10+2. The marketing programme aims to increase product or service sales, besides enhancing brand awareness. Skills can also help a company's market share grow and enhance a company's performance.
Admission: Admissions to MBA programmes in sales and marketing vary by institution and course. While some colleges prioritise intellectual achievement, others focus on the candidates' whole profile. Participants in these courses get the opportunity to delve deeply into marketing difficulties and learn about the most recent applications and technologies utilised in the area. The majority of India's best MBA schools use a three-step selection procedure that involves entrance examinations, group discussions, and interviews.
Scope: Aspiring applicants would have a tremendous opportunity after completing this programme. One can work as a sales manager, sales executive, market research analyst, marketing manager, and so on. Students can also pursue higher studies and enroll in doctorate programme for further knowledge. MBA course will also help them in increasing their pay scales.
Fees: The fees for two-year MBA programme at private colleges vary from INR 4 to INR 20 lakhs. The same can be pursued from government colleges at a lesser cost.
MBA in Sales and Marketing Syllabus
The programme is designed by industry experts to provide managerial qualities to the budding managers and to help them in gaining deep understanding of the sales and marketing subjects.
Semester-1 |
|
---|---|
Subject |
Details |
Financial Accounting and Reporting |
Understanding the logical foundation that underpins financial statement preparation and managerial discretions in financial report preparation. |
Decision Sciences |
To provide an overview of the availability and application of some of these strategies. To maximise the usefulness of the final solution's informational content. |
Managerial Economics |
This course seeks to provide students with the essential tools of analysis and decision making at the micro level and investigates how these might be used productively in the context of managerial decision making. |
Information Systems |
The goal of this course is to help students improve their analytical skills, conceptual abilities, and substantive knowledge in marketing management. |
Management Theory |
------- |
Semester-2 |
|
---|---|
Subject |
Details |
Human Resource Management |
To assist students in developing an understanding of numerous topics connected to effective and efficient human resource management, as well as the conditions under which management and unions operate. |
Marketing Management |
The goal of this course is to help students improve their analytical skills, conceptual abilities, and substantive knowledge in marketing management. |
Operations Management |
To give students an understanding of various manufacturing and service organisations, as well as an understanding of Operations Management as a main functional area of management. |
Corporate Finance |
Provide learners a thorough understanding of basic finance theories and models. Students' analytical and critical thinking skills in financial decision making are developed. |
Organisational Behaviour |
Providing solid conceptual knowledge of the behaviour of individuals in organisations. |
Semester-3 |
|
---|---|
Subject |
Details |
Business Communication-1 |
Students are taught about the various skills needed for effective communication in a business. |
Strategic Management |
Provide an explanation of what strategy is. Strategic management content and process |
Entrepreneurship Management |
Entrepreneurial management is the discipline of providing a more robust management structure to the inherent inventiveness in entrepreneurship. |
Retail Marketing |
Retail marketing encompasses all of the methods by which a company obtains clients and persuades them to buy its goods and services. |
Semester-4 |
|
---|---|
Subject |
Details |
Business Communication-2 |
------ |
Personality Development |
Personality development is the process that distinguishes a person and is influenced by a variety of elements such as genetics, environment, upbringing, and experience. |
International Business |
International business encompasses all financial activity, both governmental and private, that occur between countries. |
Business ethics |
Respect, kindness, and concern are the foundations of good manners and good citizenship. Business ethics has evolved into the language of manners. |
Service Marketing |
Intangibility, perishability, heterogeneity, and inseparability are all features of service marketing. |
Advertising |
Advertising refers to the strategies and practises used to bring items, services, opinions, or causes to the public's attention in order to encourage them to respond in a specific way to what is promoted. |
MBA in Sales and Marketing Specialisations
Every firm, whether national and international, needs a marketing staff to disseminate the brand through various activities such as promotions, sales, commercials, and entertainment programmes. With the increasing demand for product marketing professionals, an MBA in Marketing has become one of the most sought-after degrees among both students and companies in recent years. Desirous students can gain further specialisations by studying these topics.
- Marketing management
- Operations management
- Salesforce management
- Digital marketing
- Social Media management
- Forecasting and marketing strategy
- International and multi-national marketing
-
New product strategy, branding, and marketing
Also Read:
Careers after MBA in Sales and Marketing
MBA in Sales and Marketing Books and Authors
Some of the popular books related to the field of MBA in Sales and Marketing are:
Book |
Author |
Details |
---|---|---|
Marketing Management |
G. Shainesh Philip |
Marketing Insight focuses on an important marketing concept for in-depth examination and comprehension. |
Social Selling Mystery |
Jamie Shanks |
This book will help students to master the ways that today's business requires. |
The Sales Funnel Book |
Nathan Williams |
Interest Driven technique help students to plan, build, and deploy sales funnels that adapt to subscribers, prospects, and customers automatically. |
Business Made Simple |
Donald Miller |
Business Made Simple teaches others what it takes to advance their careers and build a healthy and lucrative business. |
Marketing and Sales Analytics |
Brea Cesar |
This book presents broad concepts and particular tools to help the readers in attaining the same levels of success in their own organisation. |
MBA in Sales and Marketing Entrance Exams
CAT- The Common Admission Test (CAT) is a national level management aptitude test that candidates must pass in order to be admitted to MBA programmes at 20 IIMs and over 1,200 B-schools in India.
CMAT- The Common Management Admission Test (CMAT) is a three-hour business aptitude test administered by the National Testing Agency (NTA) for admission to MBA/PGDM programmes.
MAH CET- The Maharashtra Common Entrance Exam (MAH CET) is a management entrance examination. The MAH MBA/MMS-CET exam is administered by the State Common Entrance Test Cell, Maharashtra, for admission to MBA programmes at various institutes around the state.
TISS NET- TISS National Entrance Examination is administered by the Tata Institute of Social Sciences in Mumbai (TISSNET). It is a university-level entrance exam for MA programmes in the School of Management and Labour Studies.
SET- Symbiosis International (Deemed University) administers the Symbiosis Entrance Exam (SET) for admission to Symbiosis institutes. The SET exam serves as a doorway to undergraduate programmes in Management, Law, Engineering, and other fields.
MBA in Sales and Marketing Distance Programme
Distance education in sales and marketing management is a versatile course for people who cannot afford to learn in a traditional setting. The course is adaptable and is provided by government-approved universities. Entrance to the distance course is based on merit or an admission exam. To be admitted to this programme, candidates must apply in person. The colleges offering distance learning in the field of Marketing are:
- IGNOU
- Symbiosis Centre for Distance Learning, Pune
- Utkal University, Bhubaneswar
- Madras University, Chennai
- Wisdom School of Management for Distance Education, Lucknow.
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Popular Colleges for MBA in Sales and Marketing
FAQs About MBA in Sales and Marketing
Q. What is MBA in Sales and Marketing?
Q. What is the scope of MBA in Sales and Marketing?
Q. What are the entrance exams required to do distance MBA in Sales and Marketing?
Q. What are the different entrance exams in MBA in Sales and Marketing?
Q. Which companies are the top recruiters for MBA in Sales and Marketing?
- Dell technologies
- HDFC bank
- Bharti Airtel
- Byju’s
- Tata Consultancy services
- LIC
Q. What is the syllabus for MBA in Sales and Marketing?
- Information System
- Financial Accounting
- Retail Marketing
- Organisational Behaviour
- Decision Sciences
Q. Which are the top colleges offering MBA in Sales and Marketing?
- IIM, Ranchi
- IIM, Calcutta
- IIT, Delhi
- Jamia Millia Islamia, Delhi
- MIT School of Business, Pune
Q. What are the advantages of pursuing MBA in Sales and Marketing?
Q. What is the scope of Distance MBA in Sales and Marketing programme?
Q. What is the average salary of MBA in Sales and Marketing?
Q. What is the eligibility criteria for admission to MBA in Sales and Marketing?
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Popular Exams
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Popular MBA in Sales & Marketing Specializations
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- Sales & Marketing
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Most Popular Courses
Popular Courses
- MBA in MarketingCMS Business School, Jain Deemed-to-be University, Bangalore
- Post Graduate Diploma in Management (PGDM)GIBS Business School
- Master of Business Administration (MBA)Symbiosis Institute of Business Management, Symbiosis International, Pune
- Master of Business Administration (MBA)NMIMS School of Business Management, Mumbai
- Post Graduate Programme in Management (PGPM)S.P. Jain Institute of Management and Research, Mumbai
- Post Graduate Diploma in Management (PGDM)S.P. Jain Institute of Management and Research, Mumbai
- Post Graduate Diploma in Management (PGDM)Jagdish Sheth School of Management (JAGSoM)
- PGDM in MarketingJagdish Sheth School of Management (JAGSoM)
- Master of Business Administration (MBA)ICFAI Business School (IBS), Hyderabad
- MBA in Dual SpecializationGalgotias University
News & Updates
Student Forum
Answered Yesterday
Yes, internships are offered to full-time MBA students of Johns Hopkins – Carey Business School. In the summer of 2022, 97% of students seeking an internship accepted one. The average hour internship rate was $37.97. The organizations that hired the full-time MBA summer interns were Abbott, Amazon
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Answered Yesterday
53.7% of students accepted a job through a school-facilitated activity. This includes career-center activity, career-job posting, scheduled interview, school network / resources, school facilitated conversion of internship, and others.
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Pursuing an MBA specifically in Investment Banking from Indian colleges can be valuable but often depends on the college's reputation, curriculum, and placement support. However, for focused skill-building and faster job readiness, an investment in specialised courses like the IIM SKILLS Certified I
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GIBS ensures its curriculum is relevant to today's business trends by continuously reviewing course content and updating it based on conversations with organizations, industry, students, and the relevant market needs. It works with professionals and corporate partners to develop modules that reflect
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Chandigarh University trains MBA Business Analytics with IBM students by combining a strong academic foundation with real-world industry experience. The curriculum integrates relevant analytic technologies like Python, R, and Tableau, co-created with IBM. Students enhance their learning through live
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Answered Yesterday
In comparison to DPGU, MIT-WPU usually provides more opportunities to students pursuing an MBA. It has a better brand, more industry connections, and a more structured placement support. Students at MIT-WPU also take advantage of corporate tie-ups, internships, and exposure to global business practi
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Answered Yesterday
Bangalore has several reputed institutions that provide good courses for MBA and B.Ed. Some of the best institutes for admission into MBA programs include IIM Bangalore, Christ University, NMIMS, SIBM, Alliance University, Jain University, and XIME. This is a strong selection of orbits with good pla
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Answered Yesterday
In general, Somaiya Vidyavihar performs better than DPGU with respect to placements for MBA students. Somaiya has more seniority, better access to industry contacts, and is more consistently recruiting from higher tier firms. Also, being located in Mumbai gives all the students access to higher oppo
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If you’re thinking about learning digital marketing, you don’t necessarily have to join an offline college. You can also do it online, which is more flexible and often more affordable. I did my digital marketing course from IIM SKILLS, and it gave me everything I needed live interactive sessions, o
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A one-year executive MBA is intended for individuals who are established and experienced in the workforce, usually having five years of background or more. It aims to facilitate the acquisition of leadership, strategy, and global business skills to support their move into senior roles. The class sch
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Answered Yesterday
The UBS programme at Chandigarh University has a favorable outcome for all placements for MBA graduates, with a rate of around 85% so far, for the cohort being 2025. Here are the results of the MBA average package which was about 12.43 Lacs per year offered to students however the average differed b
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Answered 3 days ago
The total tuition fees of the MBA course at Vignan's Foundation for Science, Technology & Research is INR 6 lakh. Overall fee may include certain other components such as hostel and mess fees (if available), exam fees, security deposists, etc.
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Contributor-Level 10
Answered 6 days ago
Yes, I chose GIBS Bangalore for my business education because it gives the right mix of academics, practical learning, and industry exposure. The campus has a positive environment, supportive faculty, and many opportunities like internships, workshops, and live projects.
GIBS also focuses on personal
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Beginner-Level 5
Answered 6 days ago
At GIBS Bangalore, the PGDM programme gives students the flexibility to choose dual specializations so that they can build their career in areas of interest while gaining industry-relevant skills. The focus is on combining classroom knowledge with practical exposure, which helps in better career opp
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Beginner-Level 5
Answered a week ago
International students who desire to study MBA in Poland, English language requirement is an important admission requirement for these students. Universities in Norway accepts English proficiency scores as proof. Students can refer to the table below to know more about minimum score details:
University | English Proficiency Exam |
---|---|
University of Oslo | IELTS- 6.5 or above PTE- score of 90 or higher PTE- 62 or higher |
Norwegian University of Science & Technology | |
University of Stavanger | |
Norwegian School of Economics | IELTS- Score of 6.5 |
Nord University | IELTS- 6.5 or higher TOEFL- 90 or higher |
K
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Answered a week ago
The top industries for Boston University MBA graduates are given below in descending order:
- Health & Life Sciences 22%
- Consulting Services 18%
- Financial Services 13%
- Technology 12%
- Energy 11%
- Retail 6%
- Non-Profit 5%
- Manufacturing 5%
- Government 2%
- Real Estate 2%
- Transportation & Logistics 1%
- Education 1%
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Contributor-Level 10
Answered a week ago
Common entrance exams accepted for MBA/PGDM admissions in India include CAT, XAT, MAT, CMAT, SNAP, and NMAT, along with state-level exams like MAH-CET and TANCET. International exams like the GMAT and GRE are also an option for programs with international affiliations. Candidates should check the sp
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Beginner-Level 4
Answered a week ago
The total fee for the PGDM programme at GIBS Bangalore is approximately ?12.5 Lakhs, including a ?50,000 admission fee and ?10.75 Lakhs for the course itself. The BBA programme at GIBS has a total fee of approximately ?4.60 Lakhs. Scholarship opportunities are available based on academic performance
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Answered a week ago
GIBS offers Bachelor of Business Administration (BBA) programs at the undergraduate level and various specialised Post Graduate Diploma in Management (PGDM) and MBA (Master of Business Administration) programs at the postgraduate level. Undergraduate options include BBA with specializations in areas
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Beginner-Level 4
Answered a week ago
For admission to its MBA/PGDM programs, GIBS requires a bachelor's degree from a recognised university with a minimum aggregate of 50% marks (45% for SC/ST/PwD candidates), or an equivalent CGPA. Candidates can be in the final year of their degree programme and are expected to have a valid score fro
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Beginner-Level 4
Answered a week ago
Securing an admission to top MBA universities in Russia is a competitive affair, but not impossible. International students must fulfill the admission requirements listed below order to boost their chances of pursuing the course:
-Completed Bachelor degree from a recognised institution;
-Academic tr
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Contributor-Level 10
Answered a week ago
For Indian students planning to study MBA in Europe, it might be a bit expensive as the 1st year tuition fee of the top universities ranges from INR 20 L – INR 1 Cr. Students can refer to the table mentioned below to know more about the specific requirements of each university:
University | Annual Tuition Cost | Annual Cost of Living |
---|---|---|
INR 38 L - 86 L | INR 28 L - 34 L | |
INR 21 L - 70 L | INR 24 L | |
INR 65 L - 83 L | INR 12 L - 15 L | |
INR 39 L - 78 L | INR 20 L - 24 L | |
INR 42 L - 47 L | INR 20 L - 24 L | |
INR 64 L | INR 30 L | |
INR 18 L - 72 L | INR 20.5 L | |
INR 31 L - 94 L | INR 20 L | |
INR 27 L - 71 L | INR 21 L | |
INR 33 L - 73 L | INR 10 L - 17 L |
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Contributor-Level 10
Answered a week ago
There are several countries in Europe that offer affordable MBA programs for Indian students. Some of the cheapest countries to pursue MBA in Europe are mentioned below:
Country | Annual Tuition Cost |
---|---|
Germany | Public universities do not charge any tuition fee Private universities: INR 10 L - 25 L |
Norway | INR 6 L - 28 L |
France | INR 22 K - 21 L |
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Contributor-Level 10
Answered a week ago
IELTS is considered one of the most important requirements to study in Europe. Fulfilling the English language requirement is must for international students to study MBA in Europe. Refer to the table below for minimum IELTS scores required by the top universities:
University | Required IELTS Score |
---|---|
7.0 or higher | |
6.5 or higher | |
Cambridge Judge Business School | 7.5 or higher |
7.0 or higher | |
7.0 or higher | |
7.5 or higher | |
Imperial College Business School | 6.5 - 7.0 or higher |
Oxford Said Business School | 7.5 or higher |
7.0 or higher | |
7.0 or higher |
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Contributor-Level 10
Answered a week ago
The top-ranked MBA universities in Europe are very competitive and have a low acceptance rate. Below are the university specific details:
University | Acceptance Rate |
---|---|
London Business School | 20% |
18% | |
31% | |
IE Business School | 41% |
IESE Business School | 26% |
30 - 35% | |
Imperial College Business School | 15% |
20% | |
SDA Bocconi School of Management | 32% |
Esade Business School | 60% |
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Contributor-Level 10
Answered a week ago
Post-graduation from a top MBA university in Europe, graduates secure impressive job opportunities in global companies. The average placement salaries offered to students at the top universities for an MBA in Europe, along with the first-year tuition fees, are mentioned below:
University | Estimated Average Salary |
---|---|
INR 62 L | |
INR 1 Cr | |
INR 1 Cr | |
IE Business School | INR 97 L |
IESE Business School | INR 1.5 Cr |
INR 90 L | |
INR 94 L | |
SDA Bocconi School of Management | INR 22 L |
Esade Business School | INR 62 L |
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Contributor-Level 10
Answered a week ago
Amity Dubai asks for an application fee worth AED 100 (INR 2.4 K). The fee is non-refundable is to be paid while submitting your application for review. The payment of the same can be done through the university's portal.
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Contributor-Level 10
Answered a week ago
Candidates are selected for admission in the MBA programme at Bapuji Academy of Management & Research (BAMR) based on the scores in the PGCET/KMAT/MAT exams. Candidates must appear for any of these exams to take admission in the academy. Also, they must fulfil the eligibility criteria set by the aca
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Contributor-Level 10
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Are there any internship opportunities offered at Johns Hopkins – Carey Business School to full-time MBA students?