Pallavi Priyadarshini PandaContent Writer
MBA Sales and Marketing is one of the most popular management streams among youngsters. It is a business and marketing related management programme that focuses on business principles and brand management. It is a two-year postgraduate programme that focuses on the planning, organising, hiring, managing, running, and regulating of sales and marketing in the workplace.
The course requires candidates to have a strong desire for creativity as well as excellent communication abilities. The MBA admissions process is designed to assess a candidate's ability to function effortlessly in a competitive setting. After attaining valuable skills, students can pay the desired attention to statistics to identify whether advertising and marketing strategies are effective.
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Overview on MBA in Sales and Marketing
The programme is designed by industry experts to provide managerial qualities to the budding managers and to help them in gaining deep understanding of the sales and marketing subjects.
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Semester-1 |
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Subject |
Details |
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Financial Accounting and Reporting |
Understanding the logical foundation that underpins financial statement preparation and managerial discretions in financial report preparation. |
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Decision Sciences |
To provide an overview of the availability and application of some of these strategies. To maximise the usefulness of the final solution's informational content. |
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Managerial Economics |
This course seeks to provide students with the essential tools of analysis and decision making at the micro level and investigates how these might be used productively in the context of managerial decision making. |
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Information Systems |
The goal of this course is to help students improve their analytical skills, conceptual abilities, and substantive knowledge in marketing management. |
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Management Theory |
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Semester-2 |
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|---|---|
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Subject |
Details |
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Human Resource Management |
To assist students in developing an understanding of numerous topics connected to effective and efficient human resource management, as well as the conditions under which management and unions operate. |
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Marketing Management |
The goal of this course is to help students improve their analytical skills, conceptual abilities, and substantive knowledge in marketing management. |
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Operations Management |
To give students an understanding of various manufacturing and service organisations, as well as an understanding of Operations Management as a main functional area of management. |
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Corporate Finance |
Provide learners a thorough understanding of basic finance theories and models. Students' analytical and critical thinking skills in financial decision making are developed. |
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Organisational Behaviour |
Providing solid conceptual knowledge of the behaviour of individuals in organisations. |
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Semester-3 |
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|---|---|
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Subject |
Details |
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Business Communication-1 |
Students are taught about the various skills needed for effective communication in a business. |
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Strategic Management |
Provide an explanation of what strategy is. Strategic management content and process |
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Entrepreneurship Management |
Entrepreneurial management is the discipline of providing a more robust management structure to the inherent inventiveness in entrepreneurship. |
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Retail Marketing |
Retail marketing encompasses all of the methods by which a company obtains clients and persuades them to buy its goods and services. |
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Semester-4 |
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|---|---|
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Subject |
Details |
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Business Communication-2 |
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Personality Development |
Personality development is the process that distinguishes a person and is influenced by a variety of elements such as genetics, environment, upbringing, and experience. |
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International Business |
International business encompasses all financial activity, both governmental and private, that occur between countries. |
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Business ethics |
Respect, kindness, and concern are the foundations of good manners and good citizenship. Business ethics has evolved into the language of manners. |
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Service Marketing |
Intangibility, perishability, heterogeneity, and inseparability are all features of service marketing. |
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Advertising |
Advertising refers to the strategies and practises used to bring items, services, opinions, or causes to the public's attention in order to encourage them to respond in a specific way to what is promoted. |
Every firm, whether national and international, needs a marketing staff to disseminate the brand through various activities such as promotions, sales, commercials, and entertainment programmes. With the increasing demand for product marketing professionals, an MBA in Marketing has become one of the most sought-after degrees among both students and companies in recent years. Desirous students can gain further specialisations by studying these topics.
New product strategy, branding, and marketing
Also Read:
Careers after MBA in Sales and Marketing
Some of the popular books related to the field of MBA in Sales and Marketing are:
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Book |
Author |
Details |
|---|---|---|
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Marketing Management |
G. Shainesh Philip |
Marketing Insight focuses on an important marketing concept for in-depth examination and comprehension. |
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Social Selling Mystery |
Jamie Shanks |
This book will help students to master the ways that today's business requires. |
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The Sales Funnel Book |
Nathan Williams |
Interest Driven technique help students to plan, build, and deploy sales funnels that adapt to subscribers, prospects, and customers automatically. |
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Business Made Simple |
Donald Miller |
Business Made Simple teaches others what it takes to advance their careers and build a healthy and lucrative business. |
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Marketing and Sales Analytics |
Brea Cesar |
This book presents broad concepts and particular tools to help the readers in attaining the same levels of success in their own organisation. |
Distance education in sales and marketing management is a versatile course for people who cannot afford to learn in a traditional setting. The course is adaptable and is provided by government-approved universities. Entrance to the distance course is based on merit or an admission exam. To be admitted to this programme, candidates must apply in person. The colleges offering distance learning in the field of Marketing are:
Read More:
Popular Colleges for MBA in Sales and Marketing
Q. What is MBA in Sales and Marketing?
A. A master's degree in business administration in sales and marketing is a two-year postgraduate programme that focuses on the marketing and sales management of a company's numerous products and services. It prepare applicants for entry-level sales and marketing careers.
Q. What is the scope of MBA in Sales and Marketing?
A. There are numerous sales roles available. After this course, students can find work as Account executive (AE), Account manager, Sales manager, Customer success manager (CSM), Sales engineer, Sales operations manager, Regional sales manager, Director of sales, Vice president (VP) of sales, Chief sales officer, and so on.
Q. What are the entrance exams required to do distance MBA in Sales and Marketing?
A. Yes. To pursue an MBA via distant learning, one must first pass MBA entry exams at the national/university/state level.
Q. What are the different entrance exams in MBA in Sales and Marketing?
A. The different entrance tests that allow admission to MBA in Sales and Marketing are CAT. MAT, CMAT, MAH CET, TISS NET, etc. Students need to score well in these exams to get admission to reputed colleges.
Q. Which companies are the top recruiters for MBA in Sales and Marketing?
A. Some of the top recruiters for MBA in Sales and Marketing are:
Q. What is the syllabus for MBA in Sales and Marketing?
A. The main subjects taught in MBA in Sales and Marketing are:
Q. Which are the top colleges offering MBA in Sales and Marketing?
A. Some of the popular colleges to pursue MBA in Sales and Marketing are:
Q. What are the advantages of pursuing MBA in Sales and Marketing?
A. A course in MBA in Sales and Marketing enables students to learn valuable skills required to promote a brand and develop brand identity. Also, it plays a great role in increasing the sale of a product.
Q. What is the scope of Distance MBA in Sales and Marketing programme?
A. The distance programme in MBA in Sales and Marketing allows students to gain knowledge about the important managerial skills required to increase a company’s revenue and build brand image. It enables students to study alongside their employment.
Q. What is the average salary of MBA in Sales and Marketing?
A. Students can earn an average salary ranging from INR 4 to INR 15 lakhs. The field of sales and marketing carries a huge prospect for growth.
Q. What is the eligibility criteria for admission to MBA in Sales and Marketing?
A. Candidates should fulfill the eligibility that is set by the colleges. Candidates can see the general outline of the eligibility below:
Have UG degree
Score 50% in the UG degree
Pass exam
Pass personal interview and group discussion
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Anything you would want to ask experts?Answered Yesterday
While many have a rigorous learning system, an industry-integrated curriculum, and a holistic development model, GIBS Business School stands apart. One of the unique differentiators at GIBS is the GIBS IRE School, comprising Innovation, Research & Entrepreneurship, which offers structured training i
M
Contributor-Level 6
Answered Yesterday
Hi.
GIBS Business School has an average annual student intake of 300 seats for its PGDM programme and 150 seats for its BBA program.
h
Scholar-Level 17
Answered 2 hours ago
GIBS students are very active when it comes to organizing cultural fests, leadership programs, and sports events. Most of the events on campus are actually student-driven — we plan, coordinate, and manage everything with guidance from faculty. Whether it's cultural festivals, DJ nights, freshers, fa
A
Contributor-Level 8
Answered 3 hours ago
At GIBS, students work together very actively for peer learning and group projects. Most of our assignments are done in teams, so we sit together, discuss ideas, divide the work, and help each other out. In class, we have a lot of presentations, case studies, and activities where everyone shares the
A
Contributor-Level 8
Answered 3 hours ago
At GIBS, the support for internships and placements is honestly very solid. We have a dedicated placement team that keeps bringing companies, helps us with resumes, mock interviews, and all the prep we need. Every week we have Finishing School sessions where we work on communication, confidence, and
A
Contributor-Level 8
Answered 2 days ago
The campus of GIBS Business School is known for its lively learning atmosphere, new infrastructure, and innovation-driven ecosystem. Built across an expansive, green campus, GIBS offers a mix of academic excellence and experiential learning that will enrich the overall development of the students. T
M
Contributor-Level 6
Answered 2 days ago
Hi.
h
Scholar-Level 17
Answered 2 days ago
Hi...
h
Scholar-Level 17
Answered 3 hours ago
The campus atmosphere at GIBS is honestly very positive and lively. As a student, I feel the vibe is super friendly, supportive, and full of energy. The campus is always active with events, workshops, IRE sessions, clubs, and fun activities, so it never feels boring. Faculty and mentors are very app
A
Contributor-Level 8
Answered 3 hours ago
GIBS has really good facilities that make student life smooth and comfortable. The classrooms are modern, with smart boards and a neat setup that makes learning easy. The library is well-stocked with books, journals, and a calm space to study. There are separate labs for analytics and practical lear
A
Contributor-Level 8
Answered 2 hours ago
GIBS has a very active student life with lots of clubs and events happening throughout the year. We have clubs for marketing, finance, HR, entrepreneurship, arts, dance, music, drama, sports, and more — so there's something for everyone. The campus hosts fests, cultural events, talent shows, managem
A
Contributor-Level 8
Answered 2 days ago
Hi.
h
Scholar-Level 17
Answered an hour ago
Yes, GIBS does have a management quota or direct admission, but the eligibility criteria like minimum 50% marks in graduation is applicable.
Other than the fact that less weight is given to the entrance exam scores, the major difference from the regular merit-based process is that admission is more b
M
Contributor-Level 6
Answered 3 days ago
Most common reasons why someone gets rejected during GIBS admission rounds:
Incomplete application — like missing documents, wrong details, or not uploading everything properly.
Very low entrance exam scores — GIBS is flexible, but they still expect a basic score to consider you.
Poor communication dur
A
Contributor-Level 8
Answered 3 days ago
GD and PI are also important stages in the final selection process for the PGDM/MBA programs at GIBS Business School. GD evaluates a candidate's communication skill, team spirit, leadership qualities, and critical thinking under pressure, while PI evaluates the applicant's personality, motivation, c
M
Contributor-Level 6
Answered 3 days ago
For PGDM admission in GIBS Business School, Bangalore, the minimum required scores are comparatively student-friendly. Generally, a "CAT, XAT, or CMAT percentile of around 60" is considered passable, and for "MAT, a score of 64 percentile or above" is usually expected. Since GIBS has an overall holi
M
Contributor-Level 6
Answered 3 days ago
GIBS Business School, through continuous innovation, integration with industry, and exposure to a global outlook, maintains its curriculum in line with present business trends.
The PGDM course offered is constantly updated by the institution to include emerging industries like Artificial Intelligence
M
Contributor-Level 6
Answered 3 days ago
Hi.
h
Scholar-Level 17
Answered 4 days ago
Honestly, the placement process at GIBS is pretty smooth and student-friendly.
Every year, the placement season starts with the college preparing us properly before companies even come in. First we have training sessions, aptitude classes, mock interviews, GD practice — all the basic stuff that actua
A
Contributor-Level 8
Answered 4 days ago
At GIBS, honestly most of the companies that come for placements are MNCs — easily around 70–80%. That's something I personally like because you get exposure to big brands and proper corporate culture.
Some of the common names we keep hearing on campus are like IBM, Deloitte, Accenture, Byju's, Wipro
A
Contributor-Level 8
Answered 4 days ago
Hi.
Yes
h
Scholar-Level 17
Answered 4 days ago
Hi.
h
Scholar-Level 17
Answered 4 days ago
Hi.
h
Scholar-Level 17
Answered 4 days ago
Hi.
h
Scholar-Level 17
Answered 5 days ago
No, the DPGU's School of Pharmacy and Research does not offer a standalone MBA in Pharmacy, but it does offer a 5-year integrated Bachelor of Pharmacy (B. Pharm) + MBA (Pharmaceutical Technology) dual-degree program
R
Beginner-Level 1
Answered 5 days ago
At GIBS, you can get admission through both entrance scores and management quota — so it's not just limited to CAT/MAT/CMAT scores.
If you have good entrance marks, great! If not, GIBS also considers management quota, where your overall profile, academics, and interview matter more than just scores.
I
A
Contributor-Level 8
Answered 5 days ago
Yeah, totally! A candidate can apply for both PGDM and BBA at the same time in GIBS.
The process is very simple — you just fill out the applications separately, and the team guides you throughout. GIBS is super supportive, so if you have any confusion, they actually help you choose what's best for yo
A
Contributor-Level 8
Answered a week ago
At GIBS Business School, Bangalore, the role of faculty extends beyond mere teaching in class. Professors at GIBS often work with students on industry-oriented projects, live case studies, and consulting assignments that connect a host of conceptual and theoretical aspects with business challenges f
A
Contributor-Level 8
Answered a week ago
The candidates applying to GIBS Business School, Bangalore, have to upload or submit some necessary documents to verify the information regarding academics and personal details. The documents which are required for this purpose include passport-sized photographs, copies of the 10th and 12th mark she
A
Contributor-Level 8
Answered a week ago
The general eligibility criteria for MBA/PGDM programmes of many NMAT-accepting colleges are:
A bachelor's degree (10+2+3 years minimum) in any discipline from a recognised university.
Minimum 50% aggregate marks (or equivalent CGPA) in the qualifying bachelor's degree.
Final year students may often a
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Beginner-Level 4
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What unique features set GIBS apart from other business schools?