MBA in Sales & Marketing Syllabus & Subjects 2026: Download Semester-wise PDF, Important Books

Updated on Feb 17, 2023 04:40 IST

MBA Sales and Marketing is one of the most popular management streams among youngsters. It is a business and marketing related management programme that focuses on business principles and brand management. It is a two-year postgraduate programme that focuses on the planning, organising, hiring, managing, running, and regulating of sales and marketing in the workplace.

The course requires candidates to have a strong desire for creativity as well as excellent communication abilities. The MBA admissions process is designed to assess a candidate's ability to function effortlessly in a competitive setting. After attaining valuable skills, students can pay the desired attention to statistics to identify whether advertising and marketing strategies are effective.

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Overview on MBA in Sales and Marketing 

MBA in Sales and Marketing Syllabus

The programme is designed by industry experts to provide managerial qualities to the budding managers and to help them in gaining deep understanding of the sales and marketing subjects.

Semester-1

Subject

Details

Financial Accounting and Reporting

Understanding the logical foundation that underpins financial statement preparation and managerial discretions in financial report preparation.

Decision Sciences

To provide an overview of the availability and application of some of these strategies. To maximise the usefulness of the final solution's informational content.

Managerial Economics

This course seeks to provide students with the essential tools of analysis and decision making at the micro level and investigates how these might be used productively in the context of managerial decision making.

Information Systems

The goal of this course is to help students improve their analytical skills, conceptual abilities, and substantive knowledge in marketing management.

Management Theory

 -------

 

Semester-2

Subject

Details

Human Resource Management

To assist students in developing an understanding of numerous topics connected to effective and efficient human resource management, as well as the conditions under which management and unions operate.

Marketing Management

The goal of this course is to help students improve their analytical skills, conceptual abilities, and substantive knowledge in marketing management.

Operations Management

To give students an understanding of various manufacturing and service organisations, as well as an understanding of Operations Management as a main functional area of management.

Corporate Finance

Provide learners a thorough understanding of basic finance theories and models. Students' analytical and critical thinking skills in financial decision making are developed.

Organisational Behaviour

Providing solid conceptual knowledge of the behaviour of individuals in organisations.

 

Semester-3

Subject

Details

Business Communication-1

Students are taught about the various skills needed for effective communication in a business.

Strategic Management

Provide an explanation of what strategy is. Strategic management content and process

Entrepreneurship Management

Entrepreneurial management is the discipline of providing a more robust management structure to the inherent inventiveness in entrepreneurship.

Retail Marketing

Retail marketing encompasses all of the methods by which a company obtains clients and persuades them to buy its goods and services.

 

Semester-4

Subject

Details

Business Communication-2

------

Personality Development

Personality development is the process that distinguishes a person and is influenced by a variety of elements such as genetics, environment, upbringing, and experience.

International Business

International business encompasses all financial activity, both governmental and private, that occur between countries.

Business ethics

Respect, kindness, and concern are the foundations of good manners and good citizenship. Business ethics has evolved into the language of manners.

Service Marketing

Intangibility, perishability, heterogeneity, and inseparability are all features of service marketing.

Advertising

Advertising refers to the strategies and practises used to bring items, services, opinions, or causes to the public's attention in order to encourage them to respond in a specific way to what is promoted.

MBA in Sales and Marketing Specialisations

Every firm, whether national and international, needs a marketing staff to disseminate the brand through various activities such as promotions, sales, commercials, and entertainment programmes. With the increasing demand for product marketing professionals, an MBA in Marketing has become one of the most sought-after degrees among both students and companies in recent years. Desirous students can gain further specialisations by studying these topics.

  • Marketing management
  • Operations management
  • Salesforce management
  • Digital marketing
  • Social Media management
  • Forecasting and marketing strategy
  • International and multi-national marketing
  • New product strategy, branding, and marketing

Also Read:

Careers after MBA in Sales and Marketing

MBA in Sales and Marketing Books and Authors

Some of the popular books related to the field of MBA in Sales and Marketing are:

Book

Author

Details

Marketing Management

G. Shainesh Philip

Marketing Insight focuses on an important marketing concept for in-depth examination and comprehension.

Social Selling Mystery

Jamie Shanks

This book will help students to master the ways that today's business requires.

The Sales Funnel Book

Nathan Williams

Interest Driven technique help students to plan, build, and deploy sales funnels that adapt to subscribers, prospects, and customers automatically.

Business Made Simple

Donald Miller

Business Made Simple teaches others what it takes to advance their careers and build a healthy and lucrative business.

Marketing and Sales Analytics

Brea Cesar

This book presents broad concepts and particular tools to help the readers in attaining the same levels of success in their own organisation.

MBA in Sales and Marketing Distance Programme

Distance education in sales and marketing management is a versatile course for people who cannot afford to learn in a traditional setting. The course is adaptable and is provided by government-approved universities. Entrance to the distance course is based on merit or an admission exam. To be admitted to this programme, candidates must apply in person. The colleges offering distance learning in the field of Marketing are:

  • IGNOU
  • Symbiosis Centre for Distance Learning, Pune
  • Utkal University, Bhubaneswar
  • Madras University, Chennai
  • Wisdom School of Management for Distance Education, Lucknow.

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Popular Colleges for MBA in Sales and Marketing

MBA Courses with Details

Table of contents
  • Popular MBA in Sales & Marketing Colleges in India
  • Popular Private MBA in Sales & Marketing Colleges in India
  • Popular Exams
  • Popular MBA in Sales & Marketing Specializations
  • Most Popular Courses

Popular MBA in Sales & Marketing Colleges in India

Following are the most popular MBA in Sales & Marketing Colleges in India. Learn more about these MBA in Sales & Marketing colleges (Courses, Reviews, Answers & more) by downloading the Brochure.
1 Course
12 L
15.59 LPA

#4 NIRF

1 Course
26.2 L
26.04 LPA

#11 NIRF

1 Course
8.5 L
3.9 LPA
27 L
34 LPA

#7 NIRF

1 Course
18.67 L
26.2 LPA

#9 NIRF

3.0
3 LPA

Popular Private MBA in Sales & Marketing Colleges in India

1 Course
10.75 L
12 LPA

#158 Business Today

Sales & Marketing Applications open. Apply Now

2 Courses
13.75 L
9.5 LPA

#86 NIRF

Only B-School to get AICTE Award Thrice in a row. Highest Package 16.1L,Avg Package 6.5L
1 Course
8.55 L
4.7

Sales & Marketing Applications open. Apply Now

3.35 L - 4.5 L
4.3

#235 Business Today

Sales & Marketing Applications open. Apply Now

1 Course
10.75 L
4.6

#97 Business Today

Sales & Marketing Applications open till Mar 27, 2026. Apply Now

1 Course
4.42 L
4.0

Popular Exams

Following are the top exams for MBA in Sales & Marketing. Students interested in pursuing a career on MBA in Sales & Marketing, generally take these important exams.You can also download the exam guide to get more insights.

Popular MBA in Sales & Marketing Specializations

Following are the most popular MBA in Sales & Marketing Specializations . You can explore the top Colleges offering these Specializations by clicking the links below.

Popular Specializations

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Students at GIBS, which is considered the "Trampoline Board of International Businesses", are generally put into various occupations across a multitude of different worldwide industries that include Information Technology (IT) & IT Enabled Services (ITES), Banking Financial Services Insurance (BFSI)

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Mohammed Maqsood

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Answered Yesterday

At GIBS Business School, strong emphasis is placed on experiential learning as we blend traditional educational instruction with experiential learning opportunities.

Some of the Highlights of GIBS' experiential learning opportunities include:

Industry Based Curriculum:

  • Because all of our courses are de

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Mohammed Maqsood

Contributor-Level 10

Answered Yesterday

Yes, the University of Calicut does follow the reservation policies set by the government for the MBA program, which is as follows:

  • Open Merit: 60%
  • SEBC/OBC (Total 30%)
  • SC/ST (Total 10%): Scheduled Caste (8%) and Scheduled Tribe (2%).
  • EWS: 10% additional seats for Economically Weaker Sections in non-min

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Rashmi Karan

Contributor-Level 9

Answered Yesterday

The University of Calicut has various centers of the School of Management Studies (SMS), situated in different locations like Kozhikode, Thrissur, Palakkad, and Malappuram. Most of the centers of the University of Calicut offer 40 seats for the full-time University of Calicut MBA programme. Some of

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Rashmi Karan

Contributor-Level 9

Answered Yesterday

The Department of Commerce and Management Studies (DCMS), located on the main University of Calicut campus, has a limited intake of 40 seats. Because these seats are highly sought after due to lower fees and campus prestige, competition for the University of Calicut MBA on the main campus is very hi

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Rashmi Karan

Contributor-Level 9

Answered Yesterday

Practical experience is a mandatory component of the University of Calicut MBA programme to bridge the gap between theory and practice:

  • A summer internship to be completed between the first and second years to gain real-world corporate experience.
  • A comprehensive industry-based project in the final ye

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Rashmi Karan

Contributor-Level 9

Answered Yesterday

The University of Calicut MBA has a strong placement track record in several booming industries like Banking, Financial Services, and Insurance (BFSI), Retail and Healthcare. Because the University of Calicut MBA offers specialised tracks, many healthcare providers and international finance firms al

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Rashmi Karan

Contributor-Level 9

Answered Yesterday

Graduates of the University of Calicut MBA are recruited for entry-level roles, mostly as Management Trainees. The university prepares students for responsibilities across various corporate functions. By completing a University of Calicut MBA, you become eligible for roles in operations, marketing,

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Rashmi Karan

Contributor-Level 9

Answered Yesterday

No, the University of Calicut usually schedules Group Discussions and Personal Interviews in batches. Once the initial applications are processed, the University of Calicut releases a shortlist with specific dates and times for each candidate. Check the University of Calicut MBA admission portal fre

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Rashmi Karan

Contributor-Level 9

Answered Yesterday

After submitting your University of Calicut MBA application, you will be invited by the University of Calicut for Group Discussion (GD) and Personal Interview (PI) on the basis of your entrance scores. These rounds carry 20% of the total weightage.

R

Rashmi Karan

Contributor-Level 9

Answered Yesterday

If you clear the interviews, the University of Calicut is going to grant you a provisional admission. Now you should visit your allotted college for document verification, such as degree certificates and entrance test scorecards. After verification, you will be able to secure a spot in the Universit

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Rashmi Karan

Contributor-Level 9

Answered Yesterday

The University of Calicut MBA offered at the Department of Commerce and Management Studies (DCMS) is highly affordable. On the main campus, the University of Calicut charges INR 10,595 per semester, making the total tuition for the two-year course INR 42,380, making it one of the most budget-friendl

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Rashmi Karan

Contributor-Level 9

Answered Yesterday

Absolutely. The University of Calicut MBA is widely recognised as a "high value for money" programme. Whether you study at the main campus or a regional centre, the University of Calicut provides AICTE-approved education that is respected by employers. For students who want a professional University

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Rashmi Karan

Contributor-Level 9

Answered Yesterday

Yes, the fees at the School of Management Studies (SMS) centres in Kozhikode, Thrissur, and Palakkad are higher than the main campus. For these centres, the University of Calicut sets the tuition at roughly INR 28,655 per semester. Consequently, the total cost for a two-year University of Calicut MB

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Rashmi Karan

Contributor-Level 9

Answered Yesterday

Yes, female minority students (Muslim, Latin, or converted Christian) enrolled in the University of Calicut MBA can apply for the CH Muhammedkoya Scholarship. To qualify, the University of Calicut requires you to have at least 50% marks in your qualifying exam. This scholarship provides INR 5,000 pe

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Rashmi Karan

Contributor-Level 9

Answered Yesterday

If you are a student of the University of Calicut's MBA program, you can apply for-

  • E-Grantz system, which provides financial assistance to students belonging to OEC, OBC, and SC/ST categories. 

  • Central Sector Scholarship Scheme for students belonging to lower-income families

These aids enable students

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Rashmi Karan

Contributor-Level 9

Answered Yesterday

Practical training is a mandatory part of the University of Calicut MBA. The University of Calicut requires all students to complete a summer internship between the first and second years. Additionally, every student must finish a final-year project to apply classroom theories in solving real-world

...Read more

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Rashmi Karan

Contributor-Level 9

Answered Yesterday

University of Calicut MBA programme is designed to equip students with the required skills and knowledge for global competitiveness by-

  • Updating the syllabus with reference to global business practices.

  • Emphasizing current business laws and global economic trends.

  • Transforming students from 'generalist

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Rashmi Karan

Contributor-Level 9

Answered Yesterday

The first year of the University of Calicut MBA focuses on building a rock-solid foundation in business basics. During these two semesters, the University of Calicut teaches subjects like Managerial Economics, Accounting for Managers, and Organizational Behavior. By mastering these core areas, Unive

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Rashmi Karan

Contributor-Level 9

Answered Yesterday

To join the University of Calicut MBA programme, you need:

Degree: Bachelor's degree in any discipline (10+2+3 pattern).

Minimum Marks

  • General Category: 50% aggregate.

  • OBC/OEC Category: 45% aggregate (5% relaxation)

  • SC/ST Category: Minimum pass marks.

Final-Year Students: Eligible to apply. Admission is g

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Rashmi Karan

Contributor-Level 9

Answered Yesterday

There are several good MBA colleges across India that have highly affordable programmes, and they have some standing across ranking frameworks like Business Today and Times B School. You can check these. 

MBA CollegeTotal Tuition Fees
Maharaja Agrasen Himalayan Garhwal University MBA CoursesINR 60K+
SRMEEC Chennai MBA CoursesINR 70K
SNS College of Technology MBA CoursesINR 35K

Note: All info. is from official sources and can change. 

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Syed Aquib Ur Rahman

Contributor-Level 10

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Graphic Era University Online can worth the hype for its MBA course depending on one's expectations.

Though students will find an excellent Online MBA programme with students able to choose a range of electives that allow them to further specialise in fields such as Human Resources (HR), Marketing, L

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Chikat Marchang

Contributor-Level 10

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The acceptance rate for MBA specifically is not released by the University of Sydney. An unofficial source cites that the MBA acceptance rate at USyd is around 30%. 

This makes the MBA admissions at the University of Sydney for Indian students veey selective. 

The applicants need to meet the requireme

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Virajita Bisht

Contributor-Level 9

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Yes, most of the top-ranking MBA colleges in Delhi NCR do not require the CAT exam, but require other national-level entrances. 

You can explore the links below that show which exam is required if not CAT. 

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Syed Aquib Ur Rahman

Contributor-Level 10

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You will find 3 universities from 20+ top-ranking MBA colleges in Delhi NCR from NIRF 2025 lists, which have affordable MBA/PGDM programmes. 

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Syed Aquib Ur Rahman

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The top-ranking Delhi NCR MBA colleges require at least one valid entrance exam score. But, the cutoffs can be lower than those of the IIMs and management departments of the IITs. Know about the cutoffs for these top business schools in Delhi NCR. 

  1. MDI Gurgaon Cutoff
  2. IMT Ghaziabad Cutoff 
  3. BIMTECH Unive

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Syed Aquib Ur Rahman

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Presidency University Bangalore accepts several national-level entrance exams such as CAT/ KMAT for admission to the MBA course. The cut off for different courses are different. Candidates can refer to the table given below to check out the year-wise percentile for the General category students:

MBA

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Puhup Kumari

Contributor-Level 10

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Students who get School of Business & Management, Christ University admissions must follow the application process which is given below:

1. Locate the School of Business & Management, Christ University site.

2. Select the School of Business & Management, Christ University programme & pay the complete

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Rashmi Shukla

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No, though PGCET is one of the entrance exams accepted at the Christ Academy Institute for Advanced Studies for MBA admissions students who miss this exam can still be selected through other exams such as MAT/CMAT/XAT/CAT/ GMAT/KMAT.

Students must also complete the course eligibility for MBA and thes

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Chikat Marchang

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Yes, MBA is offered as a 2-year Post Graduate degree programme at Christ Academy Institute for Advanced Studies. The management focused course is available under the specialisations of:

  • Finance
  • HR
  • Marketing

Students can get admission to these courses through entrance exam scores such as MAT/CMAT/XAT/CAT

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Chikat Marchang

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