MBA in Sales & Marketing Syllabus & Subjects 2025: Download Semester-wise PDF, Important Books
Pallavi Priyadarshini PandaContent Writer
MBA Sales and Marketing is one of the most popular management streams among youngsters. It is a business and marketing related management programme that focuses on business principles and brand management. It is a two-year postgraduate programme that focuses on the planning, organising, hiring, managing, running, and regulating of sales and marketing in the workplace.
The course requires candidates to have a strong desire for creativity as well as excellent communication abilities. The MBA admissions process is designed to assess a candidate's ability to function effortlessly in a competitive setting. After attaining valuable skills, students can pay the desired attention to statistics to identify whether advertising and marketing strategies are effective.
Also Read:
Overview on MBA in Sales and Marketing
MBA in Sales and Marketing Syllabus
The programme is designed by industry experts to provide managerial qualities to the budding managers and to help them in gaining deep understanding of the sales and marketing subjects.
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Semester-1 |
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|---|---|
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Subject |
Details |
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Financial Accounting and Reporting |
Understanding the logical foundation that underpins financial statement preparation and managerial discretions in financial report preparation. |
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Decision Sciences |
To provide an overview of the availability and application of some of these strategies. To maximise the usefulness of the final solution's informational content. |
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Managerial Economics |
This course seeks to provide students with the essential tools of analysis and decision making at the micro level and investigates how these might be used productively in the context of managerial decision making. |
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Information Systems |
The goal of this course is to help students improve their analytical skills, conceptual abilities, and substantive knowledge in marketing management. |
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Management Theory |
------- |
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Semester-2 |
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|---|---|
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Subject |
Details |
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Human Resource Management |
To assist students in developing an understanding of numerous topics connected to effective and efficient human resource management, as well as the conditions under which management and unions operate. |
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Marketing Management |
The goal of this course is to help students improve their analytical skills, conceptual abilities, and substantive knowledge in marketing management. |
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Operations Management |
To give students an understanding of various manufacturing and service organisations, as well as an understanding of Operations Management as a main functional area of management. |
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Corporate Finance |
Provide learners a thorough understanding of basic finance theories and models. Students' analytical and critical thinking skills in financial decision making are developed. |
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Organisational Behaviour |
Providing solid conceptual knowledge of the behaviour of individuals in organisations. |
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Semester-3 |
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|---|---|
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Subject |
Details |
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Business Communication-1 |
Students are taught about the various skills needed for effective communication in a business. |
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Strategic Management |
Provide an explanation of what strategy is. Strategic management content and process |
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Entrepreneurship Management |
Entrepreneurial management is the discipline of providing a more robust management structure to the inherent inventiveness in entrepreneurship. |
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Retail Marketing |
Retail marketing encompasses all of the methods by which a company obtains clients and persuades them to buy its goods and services. |
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Semester-4 |
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|---|---|
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Subject |
Details |
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Business Communication-2 |
------ |
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Personality Development |
Personality development is the process that distinguishes a person and is influenced by a variety of elements such as genetics, environment, upbringing, and experience. |
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International Business |
International business encompasses all financial activity, both governmental and private, that occur between countries. |
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Business ethics |
Respect, kindness, and concern are the foundations of good manners and good citizenship. Business ethics has evolved into the language of manners. |
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Service Marketing |
Intangibility, perishability, heterogeneity, and inseparability are all features of service marketing. |
|
Advertising |
Advertising refers to the strategies and practises used to bring items, services, opinions, or causes to the public's attention in order to encourage them to respond in a specific way to what is promoted. |
MBA in Sales and Marketing Specialisations
Every firm, whether national and international, needs a marketing staff to disseminate the brand through various activities such as promotions, sales, commercials, and entertainment programmes. With the increasing demand for product marketing professionals, an MBA in Marketing has become one of the most sought-after degrees among both students and companies in recent years. Desirous students can gain further specialisations by studying these topics.
- Marketing management
- Operations management
- Salesforce management
- Digital marketing
- Social Media management
- Forecasting and marketing strategy
- International and multi-national marketing
-
New product strategy, branding, and marketing
Also Read:
Careers after MBA in Sales and Marketing
MBA in Sales and Marketing Books and Authors
Some of the popular books related to the field of MBA in Sales and Marketing are:
|
Book |
Author |
Details |
|---|---|---|
|
Marketing Management |
G. Shainesh Philip |
Marketing Insight focuses on an important marketing concept for in-depth examination and comprehension. |
|
Social Selling Mystery |
Jamie Shanks |
This book will help students to master the ways that today's business requires. |
|
The Sales Funnel Book |
Nathan Williams |
Interest Driven technique help students to plan, build, and deploy sales funnels that adapt to subscribers, prospects, and customers automatically. |
|
Business Made Simple |
Donald Miller |
Business Made Simple teaches others what it takes to advance their careers and build a healthy and lucrative business. |
|
Marketing and Sales Analytics |
Brea Cesar |
This book presents broad concepts and particular tools to help the readers in attaining the same levels of success in their own organisation. |
MBA in Sales and Marketing Distance Programme
Distance education in sales and marketing management is a versatile course for people who cannot afford to learn in a traditional setting. The course is adaptable and is provided by government-approved universities. Entrance to the distance course is based on merit or an admission exam. To be admitted to this programme, candidates must apply in person. The colleges offering distance learning in the field of Marketing are:
- IGNOU
- Symbiosis Centre for Distance Learning, Pune
- Utkal University, Bhubaneswar
- Madras University, Chennai
- Wisdom School of Management for Distance Education, Lucknow.
Read More:
Popular Colleges for MBA in Sales and Marketing
FAQs About MBA in Sales and Marketing
Q. What is MBA in Sales and Marketing?
A. A master's degree in business administration in sales and marketing is a two-year postgraduate programme that focuses on the marketing and sales management of a company's numerous products and services. It prepare applicants for entry-level sales and marketing careers.
Q. What is the scope of MBA in Sales and Marketing?
A. There are numerous sales roles available. After this course, students can find work as Account executive (AE), Account manager, Sales manager, Customer success manager (CSM), Sales engineer, Sales operations manager, Regional sales manager, Director of sales, Vice president (VP) of sales, Chief sales officer, and so on.
Q. What are the entrance exams required to do distance MBA in Sales and Marketing?
A. Yes. To pursue an MBA via distant learning, one must first pass MBA entry exams at the national/university/state level.
Q. What are the different entrance exams in MBA in Sales and Marketing?
A. The different entrance tests that allow admission to MBA in Sales and Marketing are CAT. MAT, CMAT, MAH CET, TISS NET, etc. Students need to score well in these exams to get admission to reputed colleges.
Q. Which companies are the top recruiters for MBA in Sales and Marketing?
A. Some of the top recruiters for MBA in Sales and Marketing are:
- Dell technologies
- HDFC bank
- Bharti Airtel
- Byju’s
- Tata Consultancy services
- LIC
Q. What is the syllabus for MBA in Sales and Marketing?
A. The main subjects taught in MBA in Sales and Marketing are:
- Information System
- Financial Accounting
- Retail Marketing
- Organisational Behaviour
- Decision Sciences
Q. Which are the top colleges offering MBA in Sales and Marketing?
A. Some of the popular colleges to pursue MBA in Sales and Marketing are:
- IIM, Ranchi
- IIM, Calcutta
- IIT, Delhi
- Jamia Millia Islamia, Delhi
- MIT School of Business, Pune
Q. What are the advantages of pursuing MBA in Sales and Marketing?
A. A course in MBA in Sales and Marketing enables students to learn valuable skills required to promote a brand and develop brand identity. Also, it plays a great role in increasing the sale of a product.
Q. What is the scope of Distance MBA in Sales and Marketing programme?
A. The distance programme in MBA in Sales and Marketing allows students to gain knowledge about the important managerial skills required to increase a company’s revenue and build brand image. It enables students to study alongside their employment.
Q. What is the average salary of MBA in Sales and Marketing?
A. Students can earn an average salary ranging from INR 4 to INR 15 lakhs. The field of sales and marketing carries a huge prospect for growth.
Q. What is the eligibility criteria for admission to MBA in Sales and Marketing?
A. Candidates should fulfill the eligibility that is set by the colleges. Candidates can see the general outline of the eligibility below:
Have UG degree
Score 50% in the UG degree
Pass exam
Pass personal interview and group discussion
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Popular MBA in Sales & Marketing Specializations
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- Human Resources
1360 Colleges
- IT & Systems
644 Colleges
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625 Colleges
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Most Popular Courses
Popular Courses
- Master of Business Administration (MBA)Department of Management Studies, IIT Delhi
- Master of Business Administration (MBA)Symbiosis Institute of Business Management, Symbiosis International, Pune
- Master of Business Administration (MBA)IIM Calcutta - Indian Institute of Management
- Post Graduate Diploma in Management (PGDM)Management Development Institute
- Master of Business Administration (MBA)Delhi School of Management, DTU
- Master of Business Administration (MBA)DoMS IIT Madras - Department of Management Studies
- Post Graduate Diploma in Management (PGDM)S.P. Jain Institute of Management and Research, Mumbai
- Post Graduate Programme in Management (PGPM)S.P. Jain Institute of Management and Research, Mumbai
- Master of Business Administration (MBA)Alagappa University
- Post Graduate Program in Management (PGPM)IIM Raipur - Indian Institute of Management
News & Updates
Student Forum
Anything you would want to ask experts?Answered 11 hours ago
As the Manipal University CAT Cutoff 2025 is not out yet, according to the Manipal University CAT Cutoff 2024, the qualifying cutoff was 25 percentile for General category candidates under the All India quota. The CAT cutoff for 2023 was also the same. So, going by the previous years' cutoff trends,
N
Contributor-Level 10
Answered 15 hours ago
The Jaipur National University CAT Cutoff 2025 will be released soon. In the meantime, according to the Jaipur National University CAT Cutoff 2024, students needed to secure overall 70 percentile and 40 percentile sectional for admission to the MBA/PGDM course. In 2023, and 2022, the cutoff was also
N
Contributor-Level 10
Answered 16 hours ago
The Jaipur National University CAT Cutoff 2025 will be released soon. In the meantime, according to the Jaipur National University CAT Cutoff 2024, students needed to attain 70 percentile overall and 40 percentile sectional. In 2023 and 2022, the cutoff was the same, indicating that the CAT Cutoff 2
N
Contributor-Level 10
Answered 17 hours ago
UPES School of Business offers decent placements annually to its MBA graduates. The highest salary secured by the MBA batch 2025 stood at INR 29 LPA. The average package offered to the top 10% MBA batch 2025 was INR 15.8 LPA. Earlier, 320 students of the MBA batch 2024 secured 390 job offers from
Contributor-Level 10
Answered 18 hours ago
The K J Somaiya Institute of Management CAT Cutoff 2024 was released for admission to the MBA/ PGDM courses. The CAT Cutoff 2024 was 84 for the Master of Business Administration (MBA) course at K J Somaiya Institute of Management. Students who are aiming for admission have to attain qualifying cut
N
Contributor-Level 10
Answered 19 hours ago
The IMT Nagpur CAT Cutoff 2025 will soon be released by the institute for admission to the MBA/PGDM courses. In the meantime, judging from the IMT Nagpur CAT Cutoff 2024, the qualifying CAT percentile was 85 for all categories under the All India quota. The institute also accepts the cutoff of vario
N
Contributor-Level 10
Answered 19 hours ago
The IMI Kolkata XAT Cutoff 2024 was released for admission to the MBA/PGDM course for all categories under the All India quota. The XAT Cutoff 2024 was overall 70 percentile for the General category candidates from the All India quota. This cutoff was for students to avail a seat at the Post Graduat
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Contributor-Level 10
Answered 20 hours ago
Hi.
For PGDM and MBA admissions at GIBS Business School, Bangalore, the following entrance exams are accepted:
Accepted Entrance Exams
| Exam | Type / Level |
|---|---|
| CAT – Common Admission Test | National-level MBA entrance exam |
| XAT – Xavier Aptitude Test | National-level MBA entrance exam |
| MAT – Management Aptitude Test | National-level MBA entrance exam |
| CMAT – Common Management Admission Test | National-level MBA entrance exam |
| GMAT – Graduate Management Admission Test | International / National-level MBA entrance exam |
| ATMA – AIMS Test for Management Admissions | National-level MBA entrance exam |
| State CET (e.g., Karnataka PGCET) | State-level MBA entrance exam for Karnataka candidates |
h
Scholar-Level 17
Answered 20 hours ago
Hi.
At GIBS Business School, Bangalore, when applying for PGDM / MBA programs, you are required to submit a set of documents during the online application process. Here's a detailed breakdown:
Academic Documents
| Document | Details |
|---|---|
| 10th / SSC Certificate & Marksheet | Proof of secondary education |
| 12th / HSC Certificate & Marksheet | Proof of higher secondary education |
| Graduation Marksheets & Degree Certificate | Final year marksheet / provisional certificate if degree is not yet issued |
| Postgraduate Marksheets / Certificates (if applicable) | For candidates with prior postgraduate qualifications |
Entrance Exam Scorecards
Mandatory: Upload a valid scorecard from any accepted exam:
CAT
XAT
MA
h
Scholar-Level 17
Answered 20 hours ago
IMI Bhubaneswar XAT Cutoff 2024 was released for students aiming for admission to the MBA/PGDM courses. The XAT Cutoff 2024 for admission at IMI Bhubaneswar was overall 70 percentile for students belonging to the General category under the All India quota. The institute accepts the XAT Cutoff percen
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Contributor-Level 10
Answered 20 hours ago
The GIM GOA CAT Cutoff 2024 was released for admission to its MBA/PGDM courses. Candidates seeking admission should have a valid CAT Cutoff to be able to avail a seat at this institute. The CAT Cutoff 2024 for the PGDM in Healthcare Management course was at 88 percentile for all categories under the
N
Contributor-Level 10
Answered 20 hours ago
Hi.
2025 Placement Highlights
Placement Rate
• 100% placement rate — All eligible students were successfully placed.
Salary Packages
• the highest Package: ₹16.15 LPA (the highest salary offered)
• Average Package: ~₹7.8 LPA to ₹8.4 LPA (different official sources report within this range)
• the lowest P
h
Scholar-Level 17
Answered 20 hours ago
Hi.
Placement & Internship Recruiter Numbers (2025 batch)
Total recruiters for final placements: ~220–260+ companies participated in the 2025 placement season (different sources report a range, with ~220+ as a baseline and 260+ from some reports).
Total recruiters for internships: ~80–90+ companies rec
h
Scholar-Level 17
Answered 20 hours ago
Hi.
The overall campus environment at GIBS in terms of greenery, cleanliness and vibe for students are-
Greenery – Campus feels pleasant and relatively green, with well-planned outdoor spaces.
Cleanliness – Most reviews point to a clean and well-maintained campus and hostels.
Vibe – Overall positive,
h
Scholar-Level 17
Answered Yesterday
Though Symbiosis International University launched its Dubai campus just one year ago in the year 2024, still 98% of MBA graduates got internship opportunities in top companies such as DP World, New Horizon, Dabur, etc.
K
Contributor-Level 10
Answered Yesterday
MBA graduates get opportunities from various top companies from all over the world. While studying MBA, students also get internship opportunities from these companies. Mentioned below are some top employers for MBA graduates-
Dabur
Goorej Properties
Urban Company
Jaggaer
Dubai Police
K
Contributor-Level 10
Answered Yesterday
CU Bannerghatta offers a MBA course to students at the PG level. It is offered in full-time mode for 2 years. The total tuition fee of MBA at Christ Bannerghatta ranges around INR 10.6 LPA.
V
Contributor-Level 8
Answered Yesterday
Hi.
Yes — you can pursue an MBA at Chandigarh University (CU) without appearing for CAT or MAT. CU has its own entrance process for MBA admissions, and they accept multiple types of eligibility credentials.
CU MBA Admission Eligibility
To be eligible for MBA at CU:
Bachelor's degree in any discipline fr
h
Scholar-Level 17
Answered Yesterday
Hi.
Yes — GIBS Business School, Bangalore accepts both online and offline applications for its MBA/PGDM/BBA programmes.
Documents Usually Required With Your Application
When you apply (online or offline), you must submit the following supporting documents along with your form:
Academic & Identificatio
h
Scholar-Level 17
Answered Yesterday
Harvard University provides 1.5-2 year MBA programme in Liberal Arts in Finance. The programme can costINR 20L excluding additional cost. They should also be submit the additional cost like insurance and hostel and meals. Students can check the overall fees below:
Fees components | Amount (for 1 year) |
|---|---|
Tuition & fees | INR 20,91,637 |
Hostel & Meals | INR 22,93,006 |
Insurance | INR 3,61,774 |
R
Contributor-Level 8
Answered Yesterday
HEC Paris is among the top choice of international students to pursue MBA programme in France. The university offers a large variety of PG programs for its students. HEC Paris offer MBA programme for the duration of 10 months to 18 months. HEC Paris MBA programme first year tuition fee is around INR
A
Contributor-Level 10
Answered Yesterday
The Nirma University MBA cutoff 2025 has been for all categories under the HS quota. The MBA cutoff 2025 was 1080 rank via the ACPC Counselling for the General category candidates under the Home State quota. This cutoff rank is for admission to the Master of Business Administration (MBA) course. Whe
N
Contributor-Level 10
Answered Yesterday
Candidates looking for MBA admission must complete gradyation with a 50% aggregate. Students are selected based on CAT/CEETA. Aspirants looking for admission can visit the official website to apply for this course.
I
Contributor-Level 10
Answered Yesterday
The Institute of Management, Nirma University CAT Cutoff 2024 was released for admission to the MBA/PGDM courses. Students who are aiming for admission at this institute have to attain qualifying percentile to get a chance at admission. The overall CAT Cutoff 2024 was 60 percentile and 40 percentile
N
Contributor-Level 10
Answered Yesterday
The IILM Lodhi CAT Cutoff 2024 was published for students seeking admission at IILM Lodhi for it's MBA/PGDM courses. The CAT Cutoff 2024 for the General category candidates under the All India quota was 60 percentile overall and 40 percentile sectional. The institute accepts the CAT Cutoff for admis
N
Contributor-Level 10
Answered Yesterday
Hertfordshire University MBA course is one-year long. For admission to this course, students must submit an Honors degree (2:2 or equivalent) or a degree. An IELTS score of 6.5 is also required. The tuition fees for international students is GBP 21,450 (Around INR 26 lakh). International students ca
N
Contributor-Level 10
Answered Yesterday
The BIMTECH CAT Cutoff was released for the year 2024 for students aiming for admissions at Birla Institute of Management Technology for it's MBA/PGDM programme. The CAT Cutoff 2024 was 75 percentile for the Gender-Neutral category. Students who want a seat at this institute for the academic year,
N
Contributor-Level 10
Answered Yesterday
Hi.
Yes — GIBS does have a provision for admission through a management quota in addition to the regular merit‑based process. This means a limited number of seats are filled outside the standard entrance‑score route.
The Mandatory Disclosure document from GIBS also confirms that management quota seat
h
Scholar-Level 17
Answered Yesterday
The TAPMI CAT Cutoff 2024 was released for admission to the MBA/PGDM courses. The CAT Cutoff 2024 was 85 percentile for TAPMI MBA admissions for the Gender-Neutral category. The TA Pai Management Institute accepts the CAT Cutoff percentile for admission. Students who are looking to pursue a Masters
N
Contributor-Level 10
Answered Yesterday
Yes. XIM University MBA application fee varies based on number of exams chosen by the candidate to get shortlisted. XIM University has a base registration fee to be paid by all the applicants, irrespective of which exam they want the score to be considered. Candidates applying for admission via XGMT
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Beginner-Level 5
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