MBA in Sales & Marketing Syllabus & Subjects 2026: Download Semester-wise PDF, Important Books

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MBA Sales and Marketing is one of the most popular management streams among youngsters. It is a business and marketing related management programme that focuses on business principles and brand management. It is a two-year postgraduate programme that focuses on the planning, organising, hiring, managing, running, and regulating of sales and marketing in the workplace.

The course requires candidates to have a strong desire for creativity as well as excellent communication abilities. The MBA admissions process is designed to assess a candidate's ability to function effortlessly in a competitive setting. After attaining valuable skills, students can pay the desired attention to statistics to identify whether advertising and marketing strategies are effective.

Also Read:

Overview on MBA in Sales and Marketing 

MBA in Sales and Marketing Syllabus

The programme is designed by industry experts to provide managerial qualities to the budding managers and to help them in gaining deep understanding of the sales and marketing subjects.

Semester-1

Subject

Details

Financial Accounting and Reporting

Understanding the logical foundation that underpins financial statement preparation and managerial discretions in financial report preparation.

Decision Sciences

To provide an overview of the availability and application of some of these strategies. To maximise the usefulness of the final solution's informational content.

Managerial Economics

This course seeks to provide students with the essential tools of analysis and decision making at the micro level and investigates how these might be used productively in the context of managerial decision making.

Information Systems

The goal of this course is to help students improve their analytical skills, conceptual abilities, and substantive knowledge in marketing management.

Management Theory

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Semester-2

Subject

Details

Human Resource Management

To assist students in developing an understanding of numerous topics connected to effective and efficient human resource management, as well as the conditions under which management and unions operate.

Marketing Management

The goal of this course is to help students improve their analytical skills, conceptual abilities, and substantive knowledge in marketing management.

Operations Management

To give students an understanding of various manufacturing and service organisations, as well as an understanding of Operations Management as a main functional area of management.

Corporate Finance

Provide learners a thorough understanding of basic finance theories and models. Students' analytical and critical thinking skills in financial decision making are developed.

Organisational Behaviour

Providing solid conceptual knowledge of the behaviour of individuals in organisations.

 

Semester-3

Subject

Details

Business Communication-1

Students are taught about the various skills needed for effective communication in a business.

Strategic Management

Provide an explanation of what strategy is. Strategic management content and process

Entrepreneurship Management

Entrepreneurial management is the discipline of providing a more robust management structure to the inherent inventiveness in entrepreneurship.

Retail Marketing

Retail marketing encompasses all of the methods by which a company obtains clients and persuades them to buy its goods and services.

 

Semester-4

Subject

Details

Business Communication-2

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Personality Development

Personality development is the process that distinguishes a person and is influenced by a variety of elements such as genetics, environment, upbringing, and experience.

International Business

International business encompasses all financial activity, both governmental and private, that occur between countries.

Business ethics

Respect, kindness, and concern are the foundations of good manners and good citizenship. Business ethics has evolved into the language of manners.

Service Marketing

Intangibility, perishability, heterogeneity, and inseparability are all features of service marketing.

Advertising

Advertising refers to the strategies and practises used to bring items, services, opinions, or causes to the public's attention in order to encourage them to respond in a specific way to what is promoted.

MBA in Sales and Marketing Specialisations

Every firm, whether national and international, needs a marketing staff to disseminate the brand through various activities such as promotions, sales, commercials, and entertainment programmes. With the increasing demand for product marketing professionals, an MBA in Marketing has become one of the most sought-after degrees among both students and companies in recent years. Desirous students can gain further specialisations by studying these topics.

  • Marketing management
  • Operations management
  • Salesforce management
  • Digital marketing
  • Social Media management
  • Forecasting and marketing strategy
  • International and multi-national marketing
  • New product strategy, branding, and marketing

Also Read:

Careers after MBA in Sales and Marketing

MBA in Sales and Marketing Books and Authors

Some of the popular books related to the field of MBA in Sales and Marketing are:

Book

Author

Details

Marketing Management

G. Shainesh Philip

Marketing Insight focuses on an important marketing concept for in-depth examination and comprehension.

Social Selling Mystery

Jamie Shanks

This book will help students to master the ways that today's business requires.

The Sales Funnel Book

Nathan Williams

Interest Driven technique help students to plan, build, and deploy sales funnels that adapt to subscribers, prospects, and customers automatically.

Business Made Simple

Donald Miller

Business Made Simple teaches others what it takes to advance their careers and build a healthy and lucrative business.

Marketing and Sales Analytics

Brea Cesar

This book presents broad concepts and particular tools to help the readers in attaining the same levels of success in their own organisation.

MBA in Sales and Marketing Distance Programme

Distance education in sales and marketing management is a versatile course for people who cannot afford to learn in a traditional setting. The course is adaptable and is provided by government-approved universities. Entrance to the distance course is based on merit or an admission exam. To be admitted to this programme, candidates must apply in person. The colleges offering distance learning in the field of Marketing are:

  • IGNOU
  • Symbiosis Centre for Distance Learning, Pune
  • Utkal University, Bhubaneswar
  • Madras University, Chennai
  • Wisdom School of Management for Distance Education, Lucknow.

Read More:

Popular Colleges for MBA in Sales and Marketing

MBA Courses with Details

Table of contents
  • Popular MBA in Sales & Marketing Colleges in India
  • Popular Private MBA in Sales & Marketing Colleges in India
  • Popular Exams
  • Popular MBA in Sales & Marketing Specializations
  • Most Popular Courses

Popular MBA in Sales & Marketing Colleges in India

Following are the most popular MBA in Sales & Marketing Colleges in India. Learn more about these MBA in Sales & Marketing colleges (Courses, Reviews, Answers & more) by downloading the Brochure.
1 Course
₹12 L
₹15.59 LPA

#4 NIRF

₹12.6 L
₹31 LPA

#5 NIRF

1 Course
₹8.5 L
₹3.9 LPA
─
─
₹27 L
₹35 LPA

#7 NIRF

1 Course
₹26.2 L
₹27 LPA

#11 NIRF

1 Course
₹19.23 L
₹29 LPA

#9 NIRF

Popular Private MBA in Sales & Marketing Colleges in India

₹9 L - 13 L
4.2
─

Sales & Marketing Applications open. Apply Now

1 Course
─
₹12.91 L
₹2 LPA

#12 Business Today

Sales & Marketing Applications open. Apply Now

₹15.45 L
₹9.42 LPA
─

Sales & Marketing Applications open. Apply Now

1 Course
₹13.5 L
3.6
─
₹6.3 L - 8.15 L
4.0

#40 Times

Experience the Cutting-edge Curriculum with the right Blend of Technology and Management
1 Course
₹26.2 L
₹27 LPA

#11 NIRF

Popular Exams

Following are the top exams for MBA in Sales & Marketing. Students interested in pursuing a career on MBA in Sales & Marketing, generally take these important exams.You can also download the exam guide to get more insights.

4 Nov ' 26 - 29 Nov ' 26

CAT 2026 admit card download

29 Nov ' 26

CAT 2026 exam date

15 Oct ' 26

KEA PGCET 2026 Round 2 Seat Allotment Result

15 Oct ' 26

KEA PGCET 2026 Round 2 Seat Matrix Release

14 Dec ' 26

MAT December 2026 PBT Registration Last

17 Dec ' 26

MAT December 2026 PBT admit card

15 Jul ' 26 - 6 Dec ' 26

XAT 2027 Registration

6 Dec ' 26

XAT 2027 Last Date for Application

Popular MBA in Sales & Marketing Specializations

Following are the most popular MBA in Sales & Marketing Specializations . You can explore the top Colleges offering these Specializations by clicking the links below.

Popular Specializations

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Student Forum

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Write here...

Answered Yesterday

SP Jain's Executive MBA programme ranks #38 globally in the QS Rankings 2027. The school also attains a world ranking of #101 for International Trade. 

Source: spjain.org

A

Akash Gaur

Contributor-Level 10

Answered 2 days ago

Chandigarh University UP offers total 555 seats in the MBA programme. The intake differs for all specialisations. It is the highest for General MBA (140). On the other hand, least number of seats are available in MBA in Strategic HR with Aon (45). Apart from these two, all other specialisations have

...Read more

B

Bipasha Jha

Contributor-Level 10

Answered 2 days ago

It might be possible to get admission to the MBA/PGDM course with 92 percentile if the cutoff gets leneint over the different counselling rounds. But, according to the estimated cutoff percentile, admission is possible with a percentile of 99.73. Note that this is the estimated cutoff percentile and

...Read more

N

Neerja Rohatgi

Contributor-Level 10

Answered 2 days ago

The top recruiters who visited MSU Baroda to hire MBA students during 2025 placement drive were: 

  • Beacon Insurance Pvt. Ltd,
  • Atul ltd.
  • Federal Bank
  • ICICI Prudential
  • Shankar Packaging Ltd.

Y

Yash Mittal

Contributor-Level 10

Answered 2 days ago

Jaipur National University fee refund is offered, if the student withdraws admission. The refund of fess shall be as per the University norms. The university follows UGC guidelines for fee refund. Check below table to know timeline of withdrawal for JNU, Jaipur:

Point of time when notice of withdrawal of admission is receivedPercentage of Fee to be Refund
15 days or more before the formally notified last date of admission.100%
Less than 15 days before the formally notified last date of admission.90%
15 days or less after the formally-notified last date of admission.80%
15 to 30 days, after formally-notified last date of admission.50%
More than 30 days after formally-notified last date of admission.No refund

P

Puhup Kumari

Contributor-Level 9

Answered 2 days ago

MBA students learn the fundamentals of budget preparation, expense monitoring, financial planning, and variance analysis. These concepts help them understand how organisations control spending, allocate funds, and monitor financial performance.

D

Deep Banerjee

Beginner-Level 5

Answered 3 days ago

Admission to IIM Bangalore MBA course is entrance based. The application process takes place online. Given below are the list of documents required:

  • Class 12 marksheets & Certificate
  • UG/PG degree marksheets and Certificate
  • Entrance exam scorecard & admit cards
  • SOP - if applicable
  • Aadhaar card or other id

...Read more

P

Puhup Kumari

Contributor-Level 9

Answered 3 days ago

IIM Kashipur Ranking 2026 by Business Today is #23 in the MBA/PGDM category. As per the official website, the same ranking body places IIM Kashipur at #12 for the Executive MBA course. 

Business Today ranks institutions based on 5 parameters:

  • Learning Experience
  • Living Experience
  • Placement Performance
  • Se

...Read more

N

Neerja Rohatgi

Contributor-Level 10

Answered 4 days ago

Yes, Chandigarh University is a good choice for an MBA particularly for its industry tied programs corporate partnerships (such as IBM KPMG and PwC) and strong placement records with major recruiters like Amazon Deloitte ICICI and KPMG.

S

Swati Pandey

Contributor-Level 10

Answered 4 days ago

I think it depends on your career goals and what you expect from an MBA. It's better to compare the fees specialisations faculty and placement opportunities before making a decision. 

110008221
Shalini Thakur

Contributor-Level 6

Answered 4 days ago

Yes, most universities in Shimla including Bahra University generally provide hostel facilities for MBA students. Hostels are usually available separately for boys and girls with options such as shared or single rooms mess facilities Wi Fi security and common areas.   

  

110008221
Shalini Thakur

Contributor-Level 6

Answered 4 days ago

NIIT University offers iMBA under their Integrated programmes and a New-age BBA programme at the UG level. The BBA is a first-degree programme that helps students to orient themselves to emerging fields in the industry, whereas iMBA provides in-depth knowledge of the chosen specialisation. 

BBA provi

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a

aaradhy rastogi

Contributor-Level 8

Answered 4 days ago

Quantum University offers specialisation in marketing,  finance,  human resources (HR),  operations, and business analytics. Quantum University Roorkee is a good college to pursue MBA program. Offers decent regional placement opportunities in North India, with recent the highest packages reaching ar

...Read more

S

Sandeep Rai

Beginner-Level 3

Answered 5 days ago

MBA is one of the popular courses at SOA University. Aspirants can pursue an MBA in new-age specialisations like AI & Data Science at SOA. It has also been ranked at 66 under Management category in NIRF 2025 rankings. 

R

Rashmi Sinha

Contributor-Level 10

Answered 5 days ago

Pursuing MBA from Amity Gwalior can be a good choice as the total tuition fee is around INR 7.6 lakh. Further, the average and median package received during placements 2025 was INR 6.05 LPA and 5.99 LPA. This suggests the fee shall be recovered within 3 to 4 years.

C

Chandra Thakur

Contributor-Level 10

Answered 5 days ago

The official NMIMS Cutoff for 2026 has not been released yet. As per the external information, the NMIMS MBA cutoff for 2024 was 220. The same is presented below:

Section2024
Overall220

d

diksha soni

Contributor-Level 10

Answered 5 days ago

Yes, Amrita Vishwa Vidyapeetham, Coimbatore conducts a personal interview round after shortlisting suitable candidates for MBA course. Final selection is done based on combined score of interview and entrance exam result.

S

Saurabh Khanduri

Contributor-Level 10

Answered 5 days ago

NIT Silchar brings corporate leaders straight to the classroom through frequent industry guest lectures and interactive workshops. You will work on live winter projects that give you a taste of actual business challenges. This hands-on training ensures you aren't just memorising textbooks but learni

...Read more

R

Rashmi Karan

Contributor-Level 9

Answered 6 days ago

Yes, it is worth doing MBA from SPPU. Savitribai Phule Pune University offer MBA programme through its Department of Management Sciences (PUMBA) as well as through many of its affiliated colleges. It is ranked 91 by NIRF in the Business & Management Studies category in 2026. MBA is offered in specia

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P

Puhup Kumari

Contributor-Level 9

Answered 6 days ago

The fees for MBA programme at DY Patil University, Navi Mumbai depends on the specific programme that the student opts for. The fees of INR 19 L is for the standard MBA programme whereas the fees of INR 21 L is for the MBA in Strategic Marketing & AI programme.

S

Shruti Manchanda

Contributor-Level 10

Answered 6 days ago

It is worth doing MBA from Amity University Jaipur. The total tuition fee of MBA course at Amity Jaipur is INR 8.92 lakh. Further, as per recent placement report, the average package received during Amity Business School placements 2025 was nearly INR 7 LPA. This suggests that MBA cost can be recove

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N

Nishtha Sharma

Contributor-Level 10

Answered 6 days ago

Tabulated below is IIM Nagpur MBA intake with seat reservations for every category:

CategoryReservation (%)Seats per category
General–120
EWS1034
NC-OBC2792
SC1551
ST7.526
DAP (Horizontal Reservation)517
Total Seats340

S

Saurabh Khanduri

Contributor-Level 10

Answered 6 days ago

It can be worth pursuing MBA from Amity University Gurugram. The total tuition fee of MBA at Amity Gurgaon is from INR 7.56 Lacs to INR 14.48 lakh. Further, as per NIRF report 2026, median package received during MBA placements 2025 was INR 5.5 LPA. This means the course fee will be recovered in 5 t

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P

Pooja Divya

Contributor-Level 10

Answered 6 days ago

The total fee for the MBA at Brainware University is INR 7.7 Lacs. However, the total tuition fee is INR 5.1 Lacs. Students looking for Brainware University MBA admissions can apply through online admission portal of the university.

M

Manisha Pandey

Contributor-Level 10

Answered a week ago

In the GNDU placement drive 2026, 3 MBA students received job offers with a package of INR 8 LPA. Prominents recruiters hiring from the management batch included companies such as Crescendo Global, HDFC Life, SBI Funds Management Ltd., and ICICI Prudential.

A

Al Kashaf

Contributor-Level 10

Answered a week ago

MBA students learn the basics of business taxation, including tax obligations, compliance requirements, and the role of taxation in financial planning. Case studies and business examples help them understand how tax-related decisions affect organisational costs and financial management.

K

K Bhaskar Srinivas Rao

Contributor-Level 7

Answered a week ago

The students must have one of the following for admission to MBA course of EU Business School -

  • a GMAT or GRE score OR
  • a Bachelor's degree is required with a GPA of 3.0 OR
  • An interview with academic dean

English language proficiency: IELTS with 6.5 / TOEFL with 93 / PTE with 59

 

A

Anya Aggarwal

Contributor-Level 10

Answered a week ago

The procedure is simple. Complete your graduation and appear for the CAT, XAT, NMAT or GMAT entrance exam. Students can apply for MBA course with a valid entrance score by visiting the official website of PDEU.

16214925
Divya Shakti Shukla

Contributor-Level 8

Answered a week ago

Yes, Bahra University, Shimla, offers scholarships for MBA students. You can get a scholarship based on your graduation marks or entrance exam performance through options like BUSET. There are also scholarships for eligible students under different categories. 

110008221
Shalini Thakur

Contributor-Level 6

Answered a week ago

Yes, internships are a big part of the MBA at Bahra University. The School of Management says it offers internships every year, and it has industry tie-ups to help students get that real-world exposure. Like most MBA programmes, you’ll  usually do a summer internship after the first year, so you get

...Read more

A

Aditya Dhiman

Contributor-Level 7

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