5 Branding Strategy Courses to Build Cohesive Visual Identities for Marketing Designers
A strong brand strategy is essential for any business looking to stand out. Think about the brands you love; they all have unique identities that resonate with their audience. For instance, Apple is a prime example. Its minimalist design and consistent messaging create a distinct brand identity that connects deeply with customers. This is no coincidence. A well-crafted brand strategy shapes how a brand communicates with customers and builds lasting relationships.
As marketing designers, understanding brand strategy is key to creating cohesive visual identities that capture attention and drive engagement. In this article, we will explore what brand strategy actually is and highlight five online brand strategy courses that can help you master this vital skill.
Table of Content (TOC)
What is Brand Strategy?
Brand strategy is a comprehensive plan that outlines how a brand will establish and maintain its identity in the marketplace. It focuses on defining the core values, mission, and vision of the brand, as well as unique traits or characteristics that differentiate it from other competitors out there in the market.
A successful brand strategy encompasses a deep understanding of the target audience, including their preferences and behaviour, to ensure the brand resonates with them. Apart from this, a brand strategy details how the brand communicates its message across various channels and incorporates elements such as tone, style, and visual identity.
For a more in-depth understanding of how to implement and manage a brand strategy, you can explore the Strategic Brand Management Process or learn about the Meaning and Importance of Strategic Brand Management. Doing so will provide insights into the steps and significance of effectively managing a brand in the long term.
Best-suited Brand Management courses for you
Learn Brand Management with these high-rated online courses
Brand Strategy Example
A great example of a brand strategy is Coca-Cola. Coca-Cola has established a strong brand identity around happiness and sharing. Their core values focus on bringing people together, which is evident in their marketing campaigns that often feature friends and family enjoying their drinks together.
They understand their audience - targeting all age groups who want refreshing beverages by showcasing diverse groups enjoying their drinks in ads. Coca-Cola communicates consistently across channels, using its recognizable red colour, logo, and friendly tone. This helps them create a visual identity that stands out globally.
Top 5 Online Brand Strategy Courses
These five courses have been carefully selected after comparing them against 2000+ online brand strategy courses and evaluating them on various parameters such as vendor, price, knowledge gain, etc. Here are the key highlights of these five courses:
| Course | Price (INR) | Vendor |
|---|---|---|
| Master in Brand Strategy and Brand Management |
799 | Udemy |
| Brand Strategy Bootcamp: Develop Actionable Brand Strategies |
2,299 | Udemy |
| Branding & Brand Management with Dekker: Branding Strategy+ |
3,099 | Udemy |
| Brand Identity and Strategy |
Depends upon time you need to finish:
|
Coursera |
| Design-Led Strategy: Design thinking for business strategy and entrepreneurship |
|
Coursera |
Master in Brand Strategy and Brand Management
This Udemy course will teach you how to successfully build a brand strategy using many real-life examples and case studies. In this course, you will be doing an 8-week virtual brand management internship and will be able to clear your doubts at any time.
Arun Singh is the instructor and creator of this course. The course has received a rating of 4.2 out of 5 and includes 7 hours of on-demand video, 6 articles, 54 downloadable resources, lifetime access, and a certificate of completion. To date, 20,353+ students have already enrolled in the course.
What Will You Learn?
- What is brand management, and how does it differ from product management?
- How big companies, such as Apple, Coca-Cola, etc., build and maintain strong brands, their challenges, and the innovative solutions they implement.
- What are the Brand Management Excellence Requirements, and how do we meet these requirements?
Brand Strategy Bootcamp: Develop Actionable Brand Strategies
This Udemy course will teach you how to develop a brand strategy that works. It is the first of the five courses that are bundled up in the Brand Builder Pro 2.0 Program and will help you build a successful and desirable brand from scratch. Other courses in the Brand Builder Pro 2.0 Program include Visual Brand Expression, Digital Presence & Website Development, Strategic Marketing & Brand Management.
Scott Adam Lancaster is the instructor and creator of this course. The course has received a rating of 4.8 out of 5 and includes 2.5 hours of on-demand video, assignments, 2 downloadable resources, lifetime access, and a certificate of completion. To date, 2,895+ students have already enrolled in the course.
What Will You Learn?
- How to effectively communicate your brand's purpose, vision, mission, values, and tagline.
- To implement a tested scientific formula to scale your brand successfully.
- Verify your business concept and position effectively in the market.
- Develop strategies to think critically and outmanoeuvre other brands and competitors.
Branding & Brand Management with Dekker: Branding Strategy+
This Udemy course offers an MBA level of understanding of branding and brand management. You learn from a former Global Brand Manager at Sony PlayStation who studied brand management at Philip Kotler's Kellogg School of Management and has helped countless startups with their branding.
Dekker Fraser and Neelisha Singhal are the instructors and creators of this course. The course has received a rating of 4.4 out of 5 and includes 12 hours of on-demand video, 16 articles, 12 downloadable resources, lifetime access, and a certificate of completion. To date, 74,120+ students have already enrolled in the course.
What Will You Learn?
- MBA-level branding, brand management, strategies, and tactics
- Luxury brand management
- Fashion, B2B, and B2C types of brandings
- How to grow your brand
Brand Identity and Strategy
This Coursera course from IE Business School teaches students about building strong brands and understanding their target consumers. It covers brand positioning using tools like perceptual maps and the iceberg model. By the end of the course, you will be able to create actual brand structures by learning important things like names, colours, logo design, etc.
Maria Eizaguirre is the course's instructor, and there are 5 modules in this course that you can complete at your own pace. To date, 75,421+ students have already enrolled in this course, and it has been rated 4.7 out of 5.
What Will You Learn?
- What makes a brand and how they are built
- What is positioning, and how to use positioning statements to attract consumers to their brand
- How do you create your own brand houses
- How to create brand identity by using different types of fonts, colours or logotypes
Design-Led Strategy: Design thinking for business strategy and entrepreneurship
This Coursera course is designed for people who want to quickly bring new and exciting products or services to the market using valuable customer feedback. It's suited for all types of organizations, from small to large companies and across different industries. The course addresses the common challenge: the need to be innovative and create new offerings for their customers.
Eric Knight is the course's instructor, and there are 5 modules in this course that you can complete at your own pace. To date, 79,736+ students have already enrolled in this course, and it has been rated 4.6 out of 5.
What Will You Learn?
- The elements of corporate strategy
- How to plan and conduct primary market research and how to analyze the results
- Different ways to use models and frameworks to gather user feedback and test solutions
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