4 Neuromarketing Courses to Influence Consumer Behaviour for Brand Strategists

If you are considering applying neuroscience techniques in marketing research for strategic brand marketing efforts, learn from any of the introductory courses on this list. Expect learning from industry experts and academics with case studies and project-based curricula from international B-schools and MOOCs such as Coursera, Udemy, and S.P Jain SGM.

Neuroscience in marketing helps interpret and predict consumer behaviour more accurately. 

Known as neuromarketing, it uses scientific techniques to measure subconscious buying behaviours. Some include eye tracking, functional magnetic resonance imaging (fMRI), and electroencephalography (EEG). 

By applying these - considering ethical limitations - one can customise communication at a much granular level that automatically influences (even manipulates) one’s buying decisions. 

This becomes important for marketing research to develop a highly unique, competitive, and meaningful brand strategy. 

Sounds pretty interesting, right? 

Dive deeper into the consumer’s mind with these neuromarketing courses.

An Introduction to Consumer Neuroscience & Neuromarketing on Coursera 

It’s for complete newbies to neuromarketing concepts. Knowledge of marketing communications with qualitative and quantitative research methods is not really required, but would help. 

Coursera has partnered with a leading institution, Copenhagen Business School, to offer learners well-explained and transcript-ready topics on different brain functions and the ethical implications of this emerging discipline. 

Course Name	An Introduction to Consumer Neuroscience & Neuromarketing
Duration	3 weeks
Provider	Coursera
Cost and time for certification	USD 49 as a Coursera Plus subscription for one month
Instructor	Thomas Zoëga Ramsøy, PhD in Neurobiology and Asst Prof of Marketing Department at Copenhagen Business School
Skills Gained	Consumer neuroscience, scientific understanding of different brain functions, neuroethics
Students Enrolled	191,337
Total Reviews	4.7/5.0 from 3,259 reviews

What You’ll Learn

• Learn the reasons for using neuromarketing techniques (EEG and fMRI) and how they are better than traditional methods of communication with consumers.
• Explore various brain mechanism topics - attention, consciousness, senses, emotions, preferences, learning, and memory. 
• Learn about how ethics plays a big role in neuromarketing - an essential aspect of developing a personalised brand strategy. 

Pedagogy

• Focuses on comparison-based learning while covering the standardised neuromarketing techniques to make learners understand the possibilities. 
• Contains interviews with professors, academic researchers, and experts to understand different perspectives on consumer neuroscience.

Neuromarketing Toolbox on Coursera

Another gem from Copenhagen Business School is that this course is great for learning what kind of equipment should be used and the purpose of conducting neuromarketing experiments. 

This delves more into understanding data using equipment and making meaning of it. Enrolling in it will give you the necessary background to perform techniques on your own. 

Course Name	Neuromarketing Toolbox
Duration	3 weeks
Provider	Coursera
Cost and time for certification	USD 49 as a Coursera Plus subscription for one month
Instructor(s)	Jesper Clement - Associate Professor and Head of SenseLab at Decision Neuroscience Research Cluster (DNRC) and other international researchers
Skills Gained	Using measurement tools in neuromarketing
Students Enrolled	13,877
Total Reviews	4.7/5.0 from 188 reviews

What You’ll Learn

Different eye-tracking techniques, self-report measures, heart rate measurement techniques, EEG equipment usage with theoretical background, and more. 

Pedagogy

• Practical learning of tools used in neuromarketing to get started immediately. 
• Varying academics, researchers, and specialists in behavioural consulting, product,  and data science, among others, are available for each module.  

Online Certificate in Introduction to Neuromarketing from SP Jain School of Global Management

SP Jain SGM has great executive-level online programmes with highly qualified international professors and instructors. This course also features real-time online training with the institute’s celebrated and proprietary virtual learning platform using ELO technology. 

While the classes will start soon (dates to be disclosed), you should pick this one for the quality of the curriculum. 

Note, this course requires working knowledge of statistics and related concepts. 

Course Name	Online Certificate in Introduction to Neuromarketing
Duration of live classes	30 hours
Provider	SP Jain SGM
Cost and time for certification	USD 650
Instructor(s)	Dr Nicolas Hamelin - PhD in Physics from Sussex University, UK and a PhD in Business (Social Marketing) from East London University, UK
Skills Gained	Practical use of neuromarketing tools and deeper consumer behaviour knowledge

What You’ll Learn

• Learn what kind of emotions lie behind the consumer’s buying patterns. 
• Explore the necessary tools to measure EEG and facial gestures.

Pedagogy

• SP Jain SGM has an award-winning virtual learning platform that offers a better, if not the same, feel of a classroom, facilitating discussions and networking. 
• You get access to the institute’s own iMotions biometric platform of its Neuroscience Lab.
• There are five case studies and one project where you must apply what you have learned. 

Certificate in Neuromarketing - Internationally Accredited on Udemy

This is the highest-rated neuromarketing course on Udemy. Completing this course also gets you the well-known IAOTH, UK Accredited International Certificate. 

The focus centres on ethical practices when leveraging neuroscience in marketing efforts. 

Course Name	Certificate in Neuromarketing - Internationally Accredited
Duration of live classes	1+ hours
Provider	Udemy
Cost and time for certification	INR 1499; Discount rate - INR 499
Instructor(s)	Prof. Krishna N. Sharma, Vice Chancellor at St. Louis University, Cameroon
Skills Gained	Different neuromarketing strategies, ethical persuasion techniques

What You’ll Learn

• It builds a foundation on the application of neuroscience principles in marketing strategies.
• Fundamentals of evolutionary psychology in marketing campaigns and implementing emotional marketing strategies effectively. 
• Helps you identify and utilise subconscious consumer triggers. 
• Also aids in the practical application of influence psychology in marketing. 

Pedagogy

• Find references to brands like Coca-Cola and other real-world case studies to illustrate complex concepts.
• It combines neuroscience, psychology, and marketing. That gives a holistic understanding, helping your brand become a market differentiator. 

Which Neuromarketing Course is Best?

The course prices and coverage will be the deciding factors here. Each has its range of positives, given at what level you are in developing your brand strategy or beginning to learn the basic concepts to be used later for marketing research in your business or organisation.