Best B2B Product Courses to Increase Enterprise Sales for Solution Architects

Looking for B2B product courses as a Solutions Architect? Want to streamline sales processes, handle customers and collaborate with your product manager on technical requirements? Here are some of the best courses online from Salesforce Trailhead, Microsoft, Coursera, and more. 

Like the B2B vs B2C debate, B2B product management differs from the B2C side with highly complex sales cycles and a much smaller user base. The goal is to meet the primary demand of the B2B customer, i.e., the product's functionality and reliability. 

They have to work closely with them, taking interviews and regular feedback - the usual to learn with most online product management courses. 

But, when it comes to large enterprises going through digital transformation, the input needs to be incorporated as technical implementations. That becomes the job of a Solutions Architect, assisting the product manager to achieve what the B2B customer wants. Maybe you should also read about which online courses will help you become a certified Solutions Architect.

Speaking of the role of Solutions Architects in large scale IT product management, they generally bridge the gap between business goals and technical solutions. 

They are part of product design, scalability, and integration with other systems. They define the relationships between modules and subsystems inside the product’s architecture. Considering the technicalities of the role, these architects must be able to evaluate different technologies to ensure product solutions become scalable and can be upgraded for the future. They should also know how to integrate APIs, communication protocols, and data flows while communicating the value in a non-jargon-filled manner to stakeholders. Ideally, they have knowledge of enterprise cloud solutions, including Salesforce and Microsoft Dynamics 365.

All these help improve the product and, thereby, sales. 

Now, if you need tangential guided learning on improving and contributing to product sales as a Solutions Architect, here are some valuable B2B product courses. 

1. Salesforce B2B Solution Architect Training Course | Trailhead

This is one of the most popular Salesforce certifications. It covers Salesforce B2B Commerce, Sales Cloud, Service Cloud, Pardot, Revenue Cloud, Tableau CRM, and MuleSoft.

Focus Areas 

1. This course on Trailhead will cover all you need to understand and model B2B customers.
2. You will be able to make sure that data flows smoothly between different Salesforce products.
3. This learning path also prepares you for the Salesforce B2B Solution Architect certification exam.

Course Outcomes 

• As a Solutions Architect, you will create a unified customer experience that will streamline sales processes.
• The certification from Salesforce ensures you have the skills to design data integration strategies. In a way, you will be contributing to decision-making regarding sales processes. 

Also, Trailhead is a free and official platform of Salesforce. So do check out how you can use it for free Salesforce courses and learning. 

2. Architect solutions for Dynamics 365 and Microsoft Power Platform | Microsoft Learn

Architect solutions for Dynamics 365 and Microsoft Power Platform from Microsoft is excellent if you are figuring out what your B2B customers want and where your sales team is not understanding. 

Find out more about Microsoft Learn. 

Focus Areas

1. Learn how the B2B customer's current systems and processes work.
2. Help sales teams understand the customer needs and if the products fit well. Refer to our blog on product-market fit strategies, additionally.

Course Outcomes

• It will help you provide expert guidance on various pre-sales activities, where clients must feel confident in your proposed technology.
• You can create and deliver demonstrations using Dynamics 365 and Power Platform. This will help showcase the solution's capabilities and value in a real-world context.

3. AWS Fundamentals Specialization | Coursera

This is an excellent starting point for Solutions Architects to gain expertise in B2B product management. 

Focus Areas

1. This AWS Fundamentals Specialization from Coursera covers EC2 (compute), S3 (storage), VPC (networking), and RDS (databases), and basic cloud computing concepts like scalability, elasticity, and fault tolerance.
2. It also focuses on best practices for deploying applications and managing infrastructure.

Course Outcomes

• The specialisation will help you learn more about the building blocks, including virtual machines (EC2) and Identity and Access Management (MFA), that customers use in their cloud environments. That is, you will be developing cloud-native products and services. 
• Completing this specialisation from Coursera will allow for better planning of product roadmaps. Knowing what is possible, and what is difficult, will help you prioritise features better.
• Also, the course will help you communicate better with your B2B customer when it comes to discussing cost optimisation and explaining AWS pricing models. Refer to Cloud Cost Models. 

Improve Enterprise Sales with B2B Product Courses

The top three courses are technical in helping Solutions Architects manage cloud services for B2B customers. Additionally, you may want to look into some non-technical ones that focus primarily on sales strategies in the B2B sector for supplementary learning. 

• B2B Sales Foundations on LinkedIn Learning
• B2B Sales and Business Development on Udemy

Also, check our blog on best product management courses from the top platforms.