How ChatGPT Can Take Your SEO Game to the Next Level

How ChatGPT Can Take Your SEO Game to the Next Level

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Syed Aquib Ur
Syed Aquib Ur Rahman
Assistant Manager
Updated on Jul 18, 2023 11:44 IST

Here are 10 ways you can use ChatGPT for SEO.

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Admit it or not, ChatGPT 3.5 is a major disruptor in the digital marketing industry. You can find prompts to create content outlines and fix on-page elements within a few minutes, which normally takes hours. 

And if you have been using the AIPRM extension to use ChatGPT, typing SEO will show you 302 prompts. (By the time it took me to paste the screenshot below, the number of prompts went up to 305! You will find more by the time this blog finds you!)

2023_03_SEO-prompts-ChatGPT-2.jpg

But are all prompts going to help you rank on Google? 

Well, yes and no. 

From YouTube content creators to hundreds of experts in top publications – all claim they boosted organic traffic using OpenAI’s Generative Pre-trained Transformer. 

So today, we have compiled some of the best uses for you to follow and automate crucial SEO tasks with this free and highly capable AI chatbot tool. 

Generate SEO Titles Your Readers Will Instantly Click

Crafting good titles with keywords that intrigue readers and eventually click takes effort. You must consider the angle you chose to separate your blog from the rest of the top search engine results.

And being an SEO content/copywriter, you must be aware of blogs with the most boring titles with keywords as headlines or, even worse – not actionable.

Your blog won’t receive any clicks if the headline is stale and does not arouse any curiosity. 

Just to iterate, an article on Medium mentions that 80 percent of readers never go past the headline

Lucky for you, with ChatGPT, you can get some unique titles and re-prompt them to suit your needs. 

Here is a keyword, “best coffee machines”, and ChatGPT will return as many results as possible based on your prompt. 

Prompt:

Write 5 SEO titles with [keyword]

Here is a snapshot.

2023_03_3.gif

Now, maybe you didn’t like these titles that match your angle. 

Suppose your blog is about Best Budget Coffee Machines in India – you can prompt it this way. 

Prompt:

Write 10 SEO titles for a blog post on [topic name] and use [keyword] in the beginning.

2023_03_Alternative-SEO-titles-1.jpg

Fun fact: As an experiment, this blog’s headline you clicked on is a suggestion from the same ChatGPT prompt with the keyword ‘ChatGPT for SEO’. 

Learn how to use ChatGPT for free

Create Good Blog Outlines and Briefs for Your Team in Seconds

Creating a blog post takes about two to five hours. But when the topic needs research, you must set some extra time to create an outline. 

An outline with proper subheading divisions and bullet points will prevent you from writing fluff. 

The best part is, ChatGPT highlights what you need to focus on under each subheading, which gives you a clear picture of what you should be writing about. 

This brings us to the next scenario when you have hired a content team of freshers. 

You can generate outlines when providing a content brief to your new teammates, so they don’t feel too much pressure to complete blogs. 

While you and your team need not use the entire outline, use it instead to fine-tune your flow of content following the outline. And there are many other ways to optimise and summarise your content with it.

Some readily available prompts for outlines exist, but you can use this or a variation based on your needs. 

Prompt:

Create a blog outline for topic [keyword]

Let’s take this example. 

2023_03_Chatgpt-outline.jpg

Find Gaps with Semantically Related Topics to Rank Your Blog

Suppose you have previously written a blog on a topic, but it is not ranking as the coverage may be inadequate. ChatGPT will come to your rescue here again. 

Use a prompt like

Find 3 semantically related topics missing from [your article]

Here is an example of a short blog on ‘Benefits of Twitter Marketing’, and you want to find some missing ideas from it.

2023_03_Example-blog-ChatGPT.jpg

The results will appear in the screenshot below. 

2023_03_Example-of-missing-topics-in-blog-2.jpg

Report Faster with Regex in Google Search Console

You can construct the regular expression function based on certain words that are available on your Google Search Console and based on the results, you can focus on ranking them. 

Here is how you should do it. 

Suppose you have broader high search volume keywords – SEO, marketing, digital marketing. 

You can create a prompt like the following.

Provide regular expression to show matches containing words: marketing, digital marketing, seo. These words should be the first word in the match.

ChatGPT will give you a result like this code. 

^(marketing|digital marketing|seo)

Now you can go to Google Search Console. Head to Queries and use the filter -Custom (regex), select Matches (regex) and enter the code mentioned above. Then you can filter according to clicks, look at the keywords with the lowest clicks and keep them in your next SEO update. 

You won’t believe how much time you will save compiling such information, especially when you do not have any technical expertise. 

Improve Editorial Standards by Proofreading

ChatGPT is extremely concise when it comes to writing. It can rewrite hard-to-understand sentences and make them grammatically correct. 

Suppose you have a freelance writer who may write longer lines that reduce clarity. Sometimes they may use heavy words when not necessary. You can ask ChatGPT to proofread the blog for you.

Prompt:

Proofread this [your content]

Example screenshot.

2023_03_Proofreading-1.jpg

If you see above, ChatGPT only fixes a few words and phrases, including ‘getting’, ‘go for a’, ‘get the requisite’, ‘in the area’, ‘if’, ‘keeping’, and ‘updated’. It does not rewrite the content but makes the necessary changes and raises the standard. 

Higher Potential to Show Up on Featured Snippets

A featured snippet contains roughly 60 words or fewer, around two to three lines. When looking for a quick answer, Google shows this to users, and they rank at position 0 above the first organic result. They appear as a definition box, table, or list.  

Showing up on featured snippets can increase your blog’s CTR significantly. But it is quite difficult to appear there. According to the Google Search Central Blog – 

Google systems determine whether a page would make a good featured snippet for a user’s search request, and if so, elevates it.

One of the best ways to show up here is using a ‘What is [keyword]?’ header tag, using the ‘is’ or ‘are’ structure like the ‘[keyword] is’ as the beginning of the sentence and defining the topic in two or three lines. These are some of the common characteristics of featured snippets. 

Now that you know, you can think of a comprehensive prompt like this-

Create a summary of [topic/keyword] that is 2 – 3 lines and start the sentence with [topic/keyword] and use ‘is’ or ‘are’ statement 

Here is an example.

2023_03_For-featured-snippets.jpg

Write Above Average Meta Descriptions 

Using ChatGPT for long-form content is not advisable as it can appear as a low-quality piece.

Don’t get disappointed, though. You can generate meta descriptions that will increase curiosity among readers. Modify the tone and/or add a CTA with it as well.

Or, you can copy-paste your blog on ChatGPT and then ask it to write a meta description for it. 

Prompt for Meta Descriptions

Write a meta description for [keyword] CTA by adding a CTA

Example.

2023_03_Meta-description-chatgpt.jpg

Get a Schema Markup and Forget Plugins for your CMS

Implementing schema can make your page relevant and may make it appear in Google’s rich results. 

You can generate a schema markup for your page without having to know coding. While WordPress has dedicated plugins, some content management systems like Wix don’t. 

While there are various types of schema, here is a basic prompt for a blog’s FAQ section. 

Generate schema for the following question and answer.

Q. What is ChatGPT?

A. ChatGPT is a large language model developed by OpenAI for natural language processing tasks such as question answering and conversation generation.

The result will be a code like this. 

 
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [{
"@type": "Question",
"name": "What is ChatGPT?",
"acceptedAnswer": {
"@type": "Answer",
"text": "ChatGPT is a large language model developed by OpenAI for natural language processing tasks such as question answering and conversation generation."
}
}]
}
Copy code

Create Special Rules for Robot.txt

Coming to the technical side of SEO, you may want to deindex a page, meaning you don’t want Google to crawl a certain page. It may be a duplicate content page or a landing page from a PPC campaign. 

Use a prompt on ChatGPT like this one if you are deindexing a landing page from Google Ads. 

Provide Robots.txt rule to block Google’s directory/landing access but allows Adsense crawler.

ChatGPT will show a result like this.

2023_03_Robot-txt-rule-1.jpg

Find Related Keywords or Phrases For the Main Keyword

Alright, so, ChatGPT isn’t a database comprising the search volume of keywords. It may be in the near future, but not at the moment. 

Most blogs and videos on use cases for ChatGPT for SEO will argue that this tool gives you a list of related keywords and topic clusters. But when you paste these keywords on any SEO tool, they won’t have considerable search volume. 

Speaking of keywords and ChatGPT, you can take advantage in a slightly different way. You can find related terms around a topic by asking ChatGPT. 

Once you get these related terms, you can further improve your blogs with those keywords.  

Here is one prompt. 

Provide 10 technical/related terms to [keyword]

Example. 

2023_03_Related-Terms.jpg

Key Takeaways for SEO Pros

There you go! These ten ways to use ChatGPT for SEO will create more efficiency. You can save time using this artificial intelligence chatbot and focus on scaling up quickly. 

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About the Author
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Syed Aquib Ur Rahman
Assistant Manager

Aquib is a seasoned wordsmith, having penned countless blogs for Indian and international brands. These days, he's all about digital marketing and core management subjects - not to mention his unwavering commitment ... Read Full Bio