What is Sales & Marketing?: Course Fees 2026, Subjects, Top Colleges, Admissions

Sales and Marketing courses help you gain knowledge about customer behaviour and the nitty-gritty of the market. They teach different concepts and facets of sales and marketing to manage real-time business activities in the future.

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Sales and Marketing Courses

Yes, you can. Many colleges, universities, and online learning platforms provide certified online sales and marketing courses, diplomas, and even whole degree programs. 

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Online Sales and Marketing courses

Students can pursue BBA and MBA in Sales and Marketing specialisation as they are the most popular programmes in the field. Students can have a look at the table below to know the eligibility criteria for Sales and Marketing courses.

Note - The information is taken from external sites and may vary.

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Sales and Marketing Courses

Tips to prep better for the PI round are here. 

• Career Goals- Explain your short-term and long-term goals. Show the interviewers how an MBA in Marketing will help you achieve them.
• Know the Institute- Research the programme you are applying to—be aware of its unique offerings, faculty, and placement records. This will demonstrate your genuine interest in the College.
• Behavioral Questions- Be prepared for questions like “Tell me about a time when you worked in a team” or “How do you handle stress? ” Practice answering these types of questions using the STAR (Situation, Task, Action, Result) method.

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Sales and Marketing Courses

No, CUET syllabus is not based on CBSE syllabus as claimed by Education Ministry in Rajya Sabha. The CUET exam is designed to assess the general understandig of the candidate in subjects he/she has opted for. CUET UG is on of the biggest UG entrance exam carnival conducted for admission in cebtral, state, private and deemed universities.

Candidates preparing for CUET UG exam must check the detailed CUET syllabus and CUET question paper to become familiar with the important topics and type of questions asked in the exam.  

Several national-level and university-level entrance exams are accepted for admission into MBA in Marketing programs. The most widely recognised include

• CAT (Common Admission Test)
• XAT (Xavier Aptitude Test)
• MAT (Management Aptitude Test)
• CMAT (Common Management Admission Test)
• NMAT
• SNAP
• MAH-CET

Each exam tests a candidate's quantitative ability, logical reasoning, verbal skills, and data interpretation abilities. Some exams also include general knowledge or essay writing sections.

It is possible to get into a Diploma of Marketing and Communication without work experience. But it totally depends on the institution and its entry requirements. Many of them focus on academic qualifications or demonstrated skills rather than requiring work experience.

Here are some enter such programs without work experience

1. Academic Qualifications.

2. Language Proficiency.

3. Portfolio or Application Statements.

4. Bridging or Pathway Programs.

The medium of the exam for the PG Diploma in Marketing and Sales course is generally English. Most universities and institutes who offer this course, including distance learning programs, conduct their exams in English because it forms part of the standard language for such courses in business management. 

The MBA in Sales and Marketing syllabus differs depending on the college. It generally covers a broad range of topics to offer students a complete understanding of sales and marketing tactics, methods, and management. Some of the main subjects taught in the MBA in Sales and Marketing programme are.

Note - The information is taken from external sites and may vary.

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Sales and Marketing Courses

Sales and Marketing courses teach students how to use the marketing process. It is used by organizations to plan, control, analyze, and implement programs. Students should use these talents to establish and maintain good relationships with the intended buyers. 

• The graduates of the Sales and Marketing course can become Sales Representatives, Marketing Managers, Digital Marketers, Brand Managers, Market Researchers, and so on.
• Learning about sales and marketing will help you learn how to reach out to specific consumers, craft captivating messaging, and drive sales growth.

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Sales and Marketing Courses

Online courses give freedom to working professionals to continue their studies along with their work. Some options are here.

Note - The information is taken from external sites and may vary.

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Sales and Marketing Courses

Sales and Marketing are two business disciplines that have an impact on lead creation and income. All acts that lead to the sale of products and services are referred to as sales. Marketing is the process of generating interest in the goods and services for sale. Sales and marketing play a special and crucial function in building a connection between potential customers' demands and the goods and services the company has to offer.

Students who have completed their graduation with minimum 50 per cent score can apply to this programme. Students can join various industries and make an average salary ranging INR 4 to 8 lakh per year after the course at the entry-level.

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If you are genuinely interested in sales and marketing may find jobs after completing this course. After an MBA in Sales & Marketing, you can work in many different fields, including banking, tourism consulting, media, retail, and advertising.

The graduates can find work as Sales and Marketing Manager, Pre-Sales Associate, Sales and Marketing Executive, Sales Specialist, Growth Manager, and Frontline Executive. Those with a higher degree and other talents in sales and marketing can advance in their careers.

In India, a new working professional can earn between INR 2 and 8 lakh per year, whereas an experienced professional can make between INR 8 and 10 lakh.

Read More: Top 6 Reasons to study Marketing

The Sales and Marketing course teaches the skills which are essential in a business world. Some of the main reasons to pursue Sales and Marketing courses are:

• Sales and Marketing course focuses on the practical application of marketing orientation, techniques, and methods in the management of an organization's marketing resources and activities.
• Revenue generation is inextricably tied to sales and marketing. Sales and marketing techniques are effective help to attract customers.
• Sales and marketing efforts are focused on identifying and reaching potential consumers, increasing product or service awareness and persuading them to buy. This contributes to the expansion of the consumer base and the growth of the firm.

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Top 6 Reasons to Study Marketing

The exchange of goods and services for money is basically sales. It is the process of moving goods from the manufacturer to the distributor, the distributor to the wholesaler & then from wholesaler to the retailer, and at the last retailer to the customer.

Modern sale's main focus is relationship building between the buyer and the vendor is the main focus of , while marketing teams make efforts to create brand awareness of the company's goods, and services. Marketing also includes the process of researching and analyzing customer needs. 

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Difference between Sales and Marketing

After earning an MBA in Sales and Marketing, students may pursue an MPhil, PhD, or research degree in a related discipline. They can also begin working as a manager in a company. Many individuals who complete their PhD can pursue a job in business or marketing.

There are several research facilities that serve both academic and commercial students. Top companies have research institutes dedicated to doing in-depth field research on consumer behavior and marketing development tactics. Students can find employment in some of the good companies like Larsen & Toubro, Hindustan Unilever, Asian Paints, and Whirlpool with a salary ranging INR 8 to 20 lakh per annum.

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No, work experience is not mandatory for an MBA in Marketing; however, it is preferred. It helps in building a professional network. It gives your admission application strength (Admissions committees often look for candidates with practical experience), helps in classroom discussions, and overall career advancement. 

The marketing profession has experienced tremendous growth in recent years. Graduates of the MBA in Sales and Marketing programme have many job options and they can join FMCG companies, Consultancy Firms, Retail Units, Tourism companies, Advertising companies, etc. They can earn an average salary ranging from INR 5 Lacs to INR 20 lakh.

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Sales and Marketing course